{"id":9544,"date":"2026-09-09T08:13:50","date_gmt":"2026-09-09T06:13:50","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9544"},"modified":"2026-09-09T08:15:57","modified_gmt":"2026-09-09T06:15:57","slug":"webinar","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/webinar\/","title":{"rendered":"Jak p\u0159ipravit \u00fasp\u011b\u0161n\u00fd webin\u00e1\u0159: Praktick\u00fd postup od t\u00e9matu po z\u00e1znam"},"content":{"rendered":"<p><strong>Webin\u00e1\u0159 m\u016f\u017ee vzd\u011bl\u00e1vat, p\u0159iv\u00e9st nov\u00e9 z\u00e1kazn\u00edky nebo p\u0159edstavit slu\u017ebu. V\u00fdsledek v\u0161ak neur\u010duje po\u010det slid\u016f ani drah\u00e9 studio. Rozhoduje konkr\u00e9tn\u00ed t\u00e9ma, srozumiteln\u00fd sc\u00e9n\u00e1\u0159 a schopnost udr\u017eet pozornost lid\u00ed, kte\u0159\u00ed maj\u00ed b\u011bhem vys\u00edl\u00e1n\u00ed na dosah e-mail i soci\u00e1ln\u00ed s\u00edt\u011b. Dobr\u00e1 p\u0159\u00edprava proto za\u010d\u00edn\u00e1 d\u00e1vno p\u0159ed spu\u0161t\u011bn\u00edm kamery.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad4ea94f377f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad4ea94f377f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/webinar\/#Zacnete_cilem_a_jednim_konkretnim_tematem\" >Za\u010dn\u011bte c\u00edlem a jedn\u00edm konkr\u00e9tn\u00edm t\u00e9matem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/webinar\/#Scenar_ma_vetsi_hodnotu_nez_preplnena_prezentace\" >Sc\u00e9n\u00e1\u0159 m\u00e1 v\u011bt\u0161\u00ed hodnotu ne\u017e p\u0159epln\u011bn\u00e1 prezentace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/webinar\/#Techniku_otestujte_driv_nez_prijdou_ucastnici\" >Techniku otestujte d\u0159\u00edv, ne\u017e p\u0159ijdou \u00fa\u010dastn\u00edci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/webinar\/#Propagace_prubeh_a_prace_po_skonceni\" >Propagace, pr\u016fb\u011bh a pr\u00e1ce po skon\u010den\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/webinar\/#Caste_dotazy\" >\u010cast\u00e9 dotazy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Zacnete_cilem_a_jednim_konkretnim_tematem\"><\/span>Za\u010dn\u011bte c\u00edlem a jedn\u00edm konkr\u00e9tn\u00edm t\u00e9matem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nejd\u0159\u00edv si ujasn\u011bte, co m\u00e1 \u00fa\u010dastn\u00edk po skon\u010den\u00ed v\u011bd\u011bt nebo ud\u011blat. Jinak bude vypadat bezplatn\u00fd webin\u00e1\u0159 pro z\u00edsk\u00e1n\u00ed kontakt\u016f, jinak placen\u00e9 \u0161kolen\u00ed a jinak produktov\u00e1 uk\u00e1zka. C\u00edl ovlivn\u00ed d\u00e9lku, mno\u017estv\u00ed detail\u016f i z\u00e1v\u011bre\u010dnou v\u00fdzvu.<\/p>\n<p>T\u00e9ma by m\u011blo \u0159e\u0161it jeden <strong>dob\u0159e rozpoznateln\u00fd probl\u00e9m<\/strong>. Obecn\u00fd n\u00e1zev \u201eOnline marketing\u201c mnoho ne\u0159ekne. P\u0159esn\u011bj\u0161\u00ed varianta \u201eJak p\u0159ipravit prvn\u00ed reklamn\u00ed kampa\u0148 s mal\u00fdm rozpo\u010dtem\u201c rovnou ukazuje p\u0159\u00ednos i <a href=\"https:\/\/orangeacademy.cz\/clanky\/cilova-skupina\/\" target=\"_blank\" rel=\"noopener\">c\u00edlovou skupinu<\/a>. Podn\u011bty hledejte v dotazech z\u00e1kazn\u00edk\u016f, koment\u00e1\u0159\u00edch, diskus\u00edch a situac\u00edch, kter\u00e9 se ve firm\u011b opakuj\u00ed.<\/p>\n<p>Stejn\u011b p\u0159esn\u011b si popi\u0161te publikum. Za\u010d\u00e1te\u010dn\u00edk pot\u0159ebuje vysv\u011btlit z\u00e1kladn\u00ed pojmy a vid\u011bt jednoduch\u00fd postup. Pokro\u010dil\u00fd \u00fa\u010dastn\u00edk \u010dek\u00e1 p\u0159\u00edklady, srovn\u00e1n\u00ed a odpov\u011bdi na konkr\u00e9tn\u00ed probl\u00e9my. <strong>Snaha oslovit v\u0161echny<\/strong> obvykle vede k obsahu, kter\u00fd nen\u00ed dost u\u017eite\u010dn\u00fd pro nikoho.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Scenar_ma_vetsi_hodnotu_nez_preplnena_prezentace\"><\/span>Sc\u00e9n\u00e1\u0159 m\u00e1 v\u011bt\u0161\u00ed hodnotu ne\u017e p\u0159epln\u011bn\u00e1 prezentace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ne\u017e za\u010dnete tvo\u0159it slidy, napi\u0161te si <strong>osnovu<\/strong>. Funk\u010dn\u00ed webin\u00e1\u0159 m\u00e1 kr\u00e1tk\u00fd \u00favod, n\u011bkolik hlavn\u00edch bod\u016f, praktickou uk\u00e1zku, prostor pro dotazy a jasn\u00fd z\u00e1v\u011br. Ka\u017ed\u00e1 \u010d\u00e1st mus\u00ed \u00fa\u010dastn\u00edka p\u0159ibl\u00ed\u017eit v\u00fdsledku sl\u00edben\u00e9mu v n\u00e1zvu.<\/p>\n<p>Pro b\u011b\u017en\u00e9 vzd\u011bl\u00e1vac\u00ed t\u00e9ma obvykle sta\u010d\u00ed 45 a\u017e 60 minut v\u010detn\u011b dotaz\u016f. Del\u0161\u00ed workshop pot\u0159ebuje \u00fakoly, zm\u011bny tempa a p\u0159\u00edpadn\u011b p\u0159est\u00e1vku. Jeden webin\u00e1\u0159 nem\u00e1 nahrazovat cel\u00fd <a href=\"https:\/\/rekvalifikacnikurzy.cz\/kurz\" target=\"_blank\" rel=\"noopener\">kurz<\/a>.<\/p>\n<p>Slidy slou\u017e\u00ed jako orientace, ne jako text ke \u010dten\u00ed. Na jedn\u00e9 str\u00e1nce ponechte <strong>jednu hlavn\u00ed my\u0161lenku<\/strong> a podle pot\u0159eby p\u0159idejte graf, fotografii, sch\u00e9ma nebo uk\u00e1zku obrazovky. Um\u011bl\u00e1 inteligence m\u016f\u017ee pomoci s osnovou \u010di jazykovou korekturou, odborn\u00e9 informace a p\u0159\u00edklady v\u0161ak mus\u00ed zkontrolovat \u010dlov\u011bk, kter\u00fd t\u00e9matu rozum\u00ed.<\/p>\n<span class='mb-center maxbutton-11-center'><span class='maxbutton-11-container mb-container'><a class=\"maxbutton-11 maxbutton maxbutton-kurz-personalistiky-online\" target=\"_blank\" title=\"Kurz personalistiky online\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-personalistiky\/kurz-personalistika-online\/\"><span class='mb-text'>Studujte kurz personalistiky 100% online<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Techniku_otestujte_driv_nez_prijdou_ucastnici\"><\/span>Techniku otestujte d\u0159\u00edv, ne\u017e p\u0159ijdou \u00fa\u010dastn\u00edci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Webin\u00e1\u0159 lze v\u00e9st p\u0159es Zoom, Microsoft Teams, <a href=\"https:\/\/orangeacademy.cz\/clanky\/google-tabulky-nebo-online-excel-ktery-nastroj-je-pro-vas-lepsi\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> Meet nebo specializovanou platformu. P\u0159i v\u00fdb\u011bru sledujte kapacitu, registraci, z\u00e1znam, ankety, chat a mo\u017enost rozd\u011blit role mezi lektora a moder\u00e1tora. U placen\u00e9 akce se hod\u00ed tak\u00e9 automatick\u00e9 e-maily a export seznamu \u00fa\u010dastn\u00edk\u016f.<\/p>\n<p>P\u0159ed vys\u00edl\u00e1n\u00edm vyzkou\u0161ejte mikrofon, kameru, sd\u00edlen\u00ed obrazovky, prezentaci, internet i ukl\u00e1d\u00e1n\u00ed z\u00e1znamu. \u010cist\u00fd zvuk je d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e drah\u00e1 kamera. Klidn\u00e1 m\u00edstnost, jednoduch\u00e9 osv\u011btlen\u00ed a stabiln\u00ed p\u0159ipojen\u00ed pro v\u011bt\u0161inu webin\u00e1\u0159\u016f sta\u010d\u00ed. P\u0159ipravte si prezentaci tak\u00e9 v PDF a ur\u010dete \u010dlov\u011bka, kter\u00fd v p\u0159\u00edpad\u011b pot\u00ed\u017e\u00ed p\u0159evezme chat nebo moderov\u00e1n\u00ed.<\/p>\n<p>Cel\u00fd pr\u016fb\u011bh si jednou projd\u011bte nahlas. Zjist\u00edte skute\u010dnou d\u00e9lku a odhal\u00edte m\u00edsta, kde v\u00fdklad ztr\u00e1c\u00ed tempo. <strong>Zvl\u00e1\u0161tn\u00ed pozornost v\u011bnujte prvn\u00edm minut\u00e1m<\/strong>. Stru\u010dn\u011b se p\u0159edstavte, vysv\u011btlete p\u0159\u00ednos t\u00e9matu a \u0159ekn\u011bte, kdy bude prostor pro dotazy. Dlouh\u00fd profesn\u00ed \u017eivotopis publikum zpravidla nezaj\u00edm\u00e1.<\/p>\n<div id=\"attachment_9550\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9550\" class=\"wp-image-9550 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/06\/webinar-2-930x620.jpeg\" alt=\"webin\u00e1\u0159\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-9550\" class=\"wp-caption-text\">Pokud jste webin\u00e1\u0159 nahr\u00e1li, p\u0159ipravte z\u00e1znam. Sd\u00edlejte z\u00e1znam s \u00fa\u010dastn\u00edky, kte\u0159\u00ed se nemohli z\u00fa\u010dastnit.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Propagace_prubeh_a_prace_po_skonceni\"><\/span>Propagace, pr\u016fb\u011bh a pr\u00e1ce po skon\u010den\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Registra\u010dn\u00ed str\u00e1nka m\u00e1 rychle vysv\u011btlit, pro koho webin\u00e1\u0159 je, co se \u00fa\u010dastn\u00edk nau\u010d\u00ed, kdo ho povede, kdy se kon\u00e1 a zda bude k dispozici z\u00e1znam. Propagaci rozlo\u017ete mezi e-mail, soci\u00e1ln\u00ed s\u00edt\u011b, web a p\u0159\u00edpadn\u00e9 partnery. Po registraci po\u0161lete potvrzen\u00ed a p\u0159ipom\u00ednku s odkazem, \u010dasem a d\u00e9lkou vys\u00edl\u00e1n\u00ed.<\/p>\n<p>B\u011bhem webin\u00e1\u0159e pravideln\u011b m\u011b\u0148te rytmus. Kr\u00e1tk\u00e1 anketa, ot\u00e1zka do chatu nebo praktick\u00e1 uk\u00e1zka vr\u00e1t\u00ed pozornost k t\u00e9matu. U v\u011bt\u0161\u00edho publika pom\u016f\u017ee moder\u00e1tor, kter\u00fd sleduje dotazy a \u0159e\u0161\u00ed technick\u00e9 pot\u00ed\u017ee. Po\u010det koment\u00e1\u0159\u016f ale nen\u00ed jedin\u00fdm m\u011b\u0159\u00edtkem kvality; \u010d\u00e1st lid\u00ed rad\u011bji pouze poslouch\u00e1.<\/p>\n<p>Po skon\u010den\u00ed <strong>po\u0161lete pod\u011bkov\u00e1n\u00ed, sl\u00edben\u00e9 materi\u00e1ly a p\u0159\u00edpadn\u011b z\u00e1znam<\/strong>. P\u0159idejte jeden p\u0159irozen\u00fd dal\u0161\u00ed krok, nap\u0159\u00edklad sta\u017een\u00ed pracovn\u00edho listu, <a href=\"https:\/\/orangeacademy.cz\/clanky\/rekvalifikacni-kurzy-brno\/\" target=\"_blank\" rel=\"noopener\">registraci do kurzu<\/a> nebo objedn\u00e1n\u00ed konzultace. Vyhodno\u0165te po\u010det registrac\u00ed, skute\u010dnou \u00fa\u010dast, dobu sledov\u00e1n\u00ed, dotazy a reakci na nab\u00eddku. Ze z\u00e1znamu mohou vzniknout kr\u00e1tk\u00e1 videa, \u010dl\u00e1nek nebo odpov\u011bdi na \u010dast\u00e9 ot\u00e1zky. P\u0159ed zve\u0159ejn\u011bn\u00edm ov\u011b\u0159te, zda neobsahuje osobn\u00ed \u00fadaje nebo soukrom\u00e9 zpr\u00e1vy z chatu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Caste_dotazy\"><\/span>\u010cast\u00e9 dotazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Jak dlouh\u00fd by m\u011bl b\u00fdt webin\u00e1\u0159?<\/h3>\n<p>Pro jedno konkr\u00e9tn\u00ed t\u00e9ma v\u011bt\u0161inou sta\u010d\u00ed 45 a\u017e 60 minut v\u010detn\u011b dotaz\u016f. Del\u0161\u00ed form\u00e1t d\u00e1v\u00e1 smysl u praktick\u00e9ho workshopu.<\/p>\n<h3>Je nutn\u00e1 profesion\u00e1ln\u00ed kamera?<\/h3>\n<p>Nen\u00ed. V\u011bt\u0161\u00ed vliv m\u00e1 srozumiteln\u00fd zvuk, dobr\u00e9 sv\u011btlo, klidn\u00e9 prost\u0159ed\u00ed a stabiln\u00ed internet.<\/p>\n<h3>M\u00e1 b\u00fdt webin\u00e1\u0159 zdarma, nebo placen\u00fd?<\/h3>\n<p>Bezplatn\u00fd form\u00e1t se hod\u00ed pro osloven\u00ed nov\u00e9ho publika. Placen\u00fd webin\u00e1\u0159 by m\u011bl nab\u00eddnout hlub\u0161\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/online-vyuka\/\" target=\"_blank\" rel=\"noopener\">v\u00fduku<\/a>, konkr\u00e9tn\u00ed v\u00fdstup nebo individu\u00e1ln\u00ed podporu.<\/p>\n<h3>Je vhodn\u00e9 pos\u00edlat z\u00e1znam?<\/h3>\n<p>Ano, pokud jste ho \u00fa\u010dastn\u00edk\u016fm sl\u00edbili a m\u00e1te vy\u0159e\u0161enou ochranu osobn\u00edch \u00fadaj\u016f. P\u0159\u00edstup m\u016f\u017ee b\u00fdt \u010dasov\u011b omezen\u00fd nebo sou\u010d\u00e1st\u00ed placen\u00e9ho kurzu.<\/p>\n<p>\u00dasp\u011b\u0161n\u00fd webin\u00e1\u0159 stoj\u00ed na jasn\u00e9m c\u00edli, \u00fazk\u00e9m t\u00e9matu a sc\u00e9n\u00e1\u0159i, kter\u00fd pr\u016fb\u011b\u017en\u011b m\u011bn\u00ed tempo. Jednoduch\u00e9 slidy, kvalitn\u00ed zvuk a technick\u00e1 zkou\u0161ka maj\u00ed v\u011bt\u0161\u00ed v\u00fdznam ne\u017e drah\u00e9 vybaven\u00ed. Stejnou pozornost jako samotn\u00e9mu vys\u00edl\u00e1n\u00ed v\u011bnujte registraci, p\u0159ipom\u00ednk\u00e1m a pr\u00e1ci se z\u00e1znamem. Pr\u00e1v\u011b n\u00e1vazn\u00e9 kroky rozhoduj\u00ed, zda webin\u00e1\u0159 z\u016fstane jednor\u00e1zovou akc\u00ed, nebo p\u0159inese dlouhodob\u00fd efekt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webin\u00e1\u0159 m\u016f\u017ee vzd\u011bl\u00e1vat, p\u0159iv\u00e9st nov\u00e9 z\u00e1kazn\u00edky nebo p\u0159edstavit slu\u017ebu. V\u00fdsledek v\u0161ak neur\u010duje po\u010det slid\u016f ani drah\u00e9 studio. Rozhoduje konkr\u00e9tn\u00ed t\u00e9ma, srozumiteln\u00fd sc\u00e9n\u00e1\u0159 a schopnost udr\u017eet pozornost lid\u00ed, kte\u0159\u00ed maj\u00ed b\u011bhem vys\u00edl\u00e1n\u00ed na dosah e-mail i soci\u00e1ln\u00ed s\u00edt\u011b. Dobr\u00e1 p\u0159\u00edprava proto za\u010d\u00edn\u00e1 d\u00e1vno p\u0159ed spu\u0161t\u011bn\u00edm kamery. Za\u010dn\u011bte c\u00edlem a jedn\u00edm konkr\u00e9tn\u00edm t\u00e9matem Nejd\u0159\u00edv si ujasn\u011bte, co [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":9549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,330,9],"tags":[49,310,54,46,147,36,8],"class_list":["post-9544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podnikani","category-vzdelavani","tag-osobni-rozvoj","tag-penize","tag-podnikani","tag-prace","tag-tipy","tag-vzdelavaci-kurzy","tag-vzdelavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak p\u0159ipravit \u00fasp\u011b\u0161n\u00fd webin\u00e1\u0159: Praktick\u00fd postup od t\u00e9matu po z\u00e1znam<\/title>\n<meta name=\"description\" content=\"Jak p\u0159ipravit \u00fasp\u011b\u0161n\u00fd webin\u00e1\u0159? 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