{"id":9427,"date":"2024-07-15T08:28:29","date_gmt":"2024-07-15T06:28:29","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9427"},"modified":"2024-05-31T07:35:16","modified_gmt":"2024-05-31T05:35:16","slug":"jak-zacit-podnikat-od-nuly","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/","title":{"rendered":"Od n\u00e1padu k realizaci: Jak za\u010d\u00edt podnikat od nuly?"},"content":{"rendered":"<p><b>St\u00e1t se podnikatelem je snem mnoha lid\u00ed, ale ne ka\u017ed\u00fd m\u00e1 odvahu nebo prost\u0159edky k zalo\u017een\u00ed vlastn\u00ed firmy. Podnik\u00e1n\u00ed, ale nemus\u00ed b\u00fdt spojeno s velk\u00fdm mno\u017estv\u00edm pen\u011bz. Zde je n\u011bkolik rad, jak za\u010d\u00edt podnikat od nuly a bez rizika.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de301233176\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de301233176\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#Zalozeni_zivnosti\" >Zalo\u017een\u00ed \u017eivnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#Financni_a_podnikatelsky_plan\" >Finan\u010dn\u00ed a podnikatelsk\u00fd pl\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#Napad_je_zaklad\" >N\u00e1pad je z\u00e1klad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#Cena_vaseho_produktu_nebo_sluzby\" >Cena va\u0161eho produktu nebo slu\u017eby<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#Budte_online\" >Bu\u010fte online<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Zalozeni_zivnosti\"><\/span><span style=\"font-weight: 400;\">Zalo\u017een\u00ed \u017eivnosti<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nejjednodu\u0161\u0161\u00ed je podnik\u00e1n\u00ed na z\u00e1klad\u011b voln\u00e9 \u017eivnosti. Nepot\u0159ebujete k n\u011bmu doklad o vzd\u011bl\u00e1n\u00ed ani praxi. K z\u00edsk\u00e1n\u00ed<a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zalozit-zivnostensky-list\/\" target=\"_blank\" rel=\"noopener\"> \u017eivnostensk\u00e9ho opr\u00e1vn\u011bn\u00ed<\/a> pro volnou \u017eivnost je t\u0159eba splnit n\u00e1sleduj\u00edc\u00ed kroky:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Splnit v\u0161eobecn\u00e9 podm\u00ednky<\/strong>: Mus\u00edte b\u00fdt star\u0161\u00ed 18 let, zp\u016fsobil\u00ed k pr\u00e1vn\u00edm \u00fakon\u016fm a trestn\u011b bez\u00fahonn\u00ed.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ohl\u00e1sit \u017eivnost na \u017eivnostensk\u00e9m \u00fa\u0159ad\u011b:<\/strong> Osobn\u011b, prost\u0159ednictv\u00edm kontaktn\u00edch m\u00edst ve\u0159ejn\u00e9 spr\u00e1vy \u2013 \u017eivnostensk\u00fd \u00fa\u0159ad.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Vyplnit jednotn\u00fd registra\u010dn\u00ed formul\u00e1\u0159:<\/strong> Pro fyzick\u00e9 osoby nebo pr\u00e1vnick\u00e9 osoby, kter\u00fd s v\u00e1mi vypln\u00ed na \u017eivnostensk\u00e9m \u00fa\u0159ad\u011b. Ve formul\u00e1\u0159i si vyberte obor nebo obory sv\u00e9ho podnik\u00e1n\u00ed.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Zaplatit spr\u00e1vn\u00ed poplatek:<\/strong> Obvykle se jedn\u00e1 o poplatek ve v\u00fd\u0161i 1.000 K\u010d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>P\u0159ihl\u00e1sit se k platb\u011b soci\u00e1ln\u00edho a zdravotn\u00edho poji\u0161t\u011bn\u00ed.<\/strong> Tato registrace se nej\u010dast\u011bji prov\u00e1d\u00ed p\u0159\u00edmo na \u017eivnostensk\u00e9m \u00fa\u0159ad\u011b, kter\u00fd ji za v\u00e1s p\u0159ed\u00e1 na p\u0159\u00edslu\u0161n\u00e1 odd\u011blen\u00ed.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Po spln\u011bn\u00ed t\u011bchto krok\u016f a pod\u00e1n\u00ed ohl\u00e1\u0161en\u00ed v\u00e1m vznik\u00e1 opr\u00e1vn\u011bn\u00ed provozovat \u017eivnost, <strong>z\u00edsk\u00e1te I\u010cO<\/strong> a m\u016f\u017eete za\u010d\u00edt podnikat.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Financni_a_podnikatelsky_plan\"><\/span><span style=\"font-weight: 400;\">Finan\u010dn\u00ed a podnikatelsk\u00fd pl\u00e1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V prvn\u00ed \u0159ad\u011b si sestavte <strong>podnikatelsk\u00fd a finan\u010dn\u00ed pl\u00e1n,<\/strong> kter\u00fd v\u00e1m pom\u016f\u017ee k \u00fasp\u011bchu. Tento dokument by m\u011bl obsahovat va\u0161i obchodn\u00ed strategii, marketingov\u00fd pl\u00e1n, anal\u00fdzu trhu, informace o produktech nebo slu\u017eb\u00e1ch a finan\u010dn\u00ed pl\u00e1n. Finan\u010dn\u00ed pl\u00e1n by m\u011bl zahrnovat rozpo\u010det, <strong>odhady p\u0159\u00edjm\u016f a v\u00fddaj\u016f a cash flow.<\/strong><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Z\u00e1klady \u00fa\u010detnictv\u00ed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Z\u00e1klady \u00fa\u010detnictv\u00ed jsou nezbytn\u00e9 pro spr\u00e1vu financ\u00ed va\u0161eho podnik\u00e1n\u00ed. Je d\u016fle\u017eit\u00e9 porozum\u011bt, jak v\u00e9st \u00fa\u010detn\u00ed knihy, spravovat faktury a v\u00fddaje, a jak p\u0159ipravit finan\u010dn\u00ed v\u00fdkazy. D\u00e1le je kl\u00ed\u010dov\u00e9 pochopit da\u0148ov\u00e9 z\u00e1kony a povinnosti, jako je <a href=\"https:\/\/orangeacademy.cz\/clanky\/dane-elektronicky\/\" target=\"_blank\" rel=\"noopener\">pod\u00e1n\u00ed da\u0148ov\u00e9ho p\u0159izn\u00e1n\u00ed<\/a> a p\u0159ehledu pro zdravotn\u00ed a soci\u00e1ln\u00ed poji\u0161\u0165ovnu.<\/span><\/p>\n<span class='mb-center maxbutton-7-center'><span class='maxbutton-7-container mb-container'><a class=\"maxbutton-7 maxbutton maxbutton-kurz-ucetnictvi\" target=\"_blank\" title=\"Kurz \u00fa\u010detnictv\u00ed\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\"><span class='mb-text'>Studujte kurz \u00fa\u010detnictv\u00ed<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Napad_je_zaklad\"><\/span><span style=\"font-weight: 400;\">N\u00e1pad je z\u00e1klad<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u0161e za\u010d\u00edn\u00e1 my\u0161lenkou, kter\u00e1 se m\u016f\u017ee prom\u011bnit v \u00fasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed. Va\u0161e podnikatelsk\u00e9 pl\u00e1ny by m\u011bly odr\u00e1\u017eet to, co v\u00e1s bav\u00ed a napl\u0148uje. Jedin\u011b tak vznik\u00e1 \u00fasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed. Vyu\u017eijte sv\u00e9 st\u00e1vaj\u00edc\u00ed dovednosti. Zam\u011b\u0159te se na to, <strong>co u\u017e um\u00edte a co m\u016f\u017eete nab\u00eddnout bez velk\u00fdch investic.<\/strong> Obecn\u011b je pro start podnik\u00e1n\u00ed bez pen\u011bz lep\u0161\u00ed se zam\u011b\u0159it na <\/span><b>slu\u017eby m\u00edsto produkt\u016f<\/b><span style=\"font-weight: 400;\">. Slu\u017eby \u010dasto vy\u017eaduj\u00ed m\u00e9n\u011b po\u010d\u00e1te\u010dn\u00edch n\u00e1klad\u016f, ne\u017e v\u00fdroba a distribuce produkt\u016f.<\/span><\/p>\n<div id=\"attachment_9430\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9430\" class=\"wp-image-9430 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/jak-zacit-podnikat-od-nuly-2-930x621.jpeg\" alt=\"jak za\u010d\u00edt podnikat od nuly\" width=\"930\" height=\"621\" \/><p id=\"caption-attachment-9430\" class=\"wp-caption-text\">Podnik\u00e1n\u00ed nemus\u00ed b\u00fdt spojeno s velk\u00fdm mno\u017estv\u00edm pen\u011bz. Sta\u010d\u00ed m\u00edt dobr\u00fd n\u00e1pad a pustit se do toho.<\/p><\/div>\n<h3><span style=\"font-weight: 400;\">Pr\u016fzkum trhu je kl\u00ed\u010dov\u00fd<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mysl\u00edte si, \u017ee m\u00e1te skv\u011bl\u00fd n\u00e1pad? Ne\u017e se pust\u00edte do realizace, ujist\u011bte se, \u017ee <strong>na trhu existuje popt\u00e1vka.<\/strong> Pr\u016fzkum trhu nemus\u00ed b\u00fdt finan\u010dn\u011b n\u00e1ro\u010dn\u00fd. Prozkoumejte sv\u00e9 okol\u00ed, internetov\u00e9 diskuze, zeptejte se p\u0159\u00e1tel a rodiny. Nab\u00edz\u00edte n\u011bco, co lid\u00e9 pot\u0159ebuj\u00ed? Jak se li\u0161\u00edte od konkurence? P\u0159edt\u00edm, ne\u017e se pust\u00edte do podnik\u00e1n\u00ed,<strong> je d\u016fle\u017eit\u00e9 m\u00edt p\u0159ehled.<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cena_vaseho_produktu_nebo_sluzby\"><\/span><span style=\"font-weight: 400;\">Cena va\u0161eho produktu nebo slu\u017eby<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Stanoven\u00ed spr\u00e1vn\u00e9 ceny pro va\u0161e produkty nebo slu\u017eby je velmi d\u016fle\u017eit\u00e9. Prove\u010fte d\u016fkladn\u00fd pr\u016fzkum a anal\u00fdzu, abyste ur\u010dili cenu, kter\u00e1 sice p\u0159il\u00e1k\u00e1 z\u00e1kazn\u00edky, ale z\u00e1rove\u0148 v\u00e1m zajist\u00ed dostate\u010dn\u00fd zisk.<\/span><\/p>\n<p>Cena za produkt nebo slu\u017ebu se d\u00e1 stanovit pomoc\u00ed r\u016fzn\u00fdch strategi\u00ed. Mezi t\u0159i nej\u010dast\u011bj\u0161\u00ed pat\u0159\u00ed stanoven\u00ed ceny podle:<\/p>\n<ol>\n<li><strong>N\u00e1klad\u016f<\/strong>: K v\u00fd\u0161i n\u00e1klad\u016f p\u0159i\u010dtete mar\u017ei a t\u00edm z\u00edsk\u00e1te v\u00fdslednou cenu. Tato jednoduch\u00e1 strategie se vyplat\u00ed p\u0159edev\u0161\u00edm prodejc\u016fm v\u00fdrobk\u016f.<\/li>\n<li><strong>Popt\u00e1vky<\/strong>: Na z\u00e1klad\u011b\u00a0pr\u016fzkumu\u00a0zjist\u00edte, kolik jsou za v\u00e1\u0161 produkt ochotn\u00ed zaplatit sami z\u00e1kazn\u00edci a podle jejich o\u010dek\u00e1v\u00e1n\u00ed pak nastav\u00edte cenu.<\/li>\n<li><strong>Konkurence<\/strong>: V r\u00e1mci\u00a0anal\u00fdzy konkurence\u00a0posb\u00edr\u00e1te informace o tom, jakou cenovou strategii zvolily konkuren\u010dn\u00ed firmy. Od t\u011bchto poznatk\u016f se pak odraz\u00edte p\u0159i tvorb\u011b vlastn\u00ed strategie. M\u016f\u017eete cenu stanovit n\u00ed\u017e, stejn\u011b, nebo i v\u00fd\u0161 \u2013 v\u00a0z\u00e1vislosti na konkr\u00e9tn\u00ed situaci.<\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Za\u010dn\u011bte v mal\u00e9m<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nejprve vytvo\u0159te prototyp a prod\u00e1vejte v mal\u00e9m m\u011b\u0159\u00edtku, abyste zjistili, zda je o v\u00e1\u0161 produkt z\u00e1jem. Pokud nab\u00edz\u00edte slu\u017eby, oslovte nejprve zn\u00e1m\u00e9. S ofici\u00e1ln\u00edm zalo\u017een\u00edm firmy po\u010dkejte, dokud nebudete m\u00edt v\u011bt\u0161\u00ed klientelu. Nav\u00edc <strong>nemus\u00edte ihned opou\u0161t\u011bt st\u00e1l\u00e9 zam\u011bstn\u00e1n\u00ed;<\/strong> za\u010dn\u011bte v mal\u00e9m na vedlej\u0161\u00ed \u010dinnost a postupn\u011b roz\u0161i\u0159ujte sv\u00e9 podnik\u00e1n\u00ed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Budte_online\"><\/span><span style=\"font-weight: 400;\">Bu\u010fte online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00fdt online je v dne\u0161n\u00ed dob\u011b nezbytnost.<a href=\"https:\/\/orangeacademy.cz\/clanky\/online-a-offline-marketing\/\" target=\"_blank\" rel=\"noopener\"> Online marketing<\/a> v\u00e1m umo\u017en\u00ed oslovit \u0161ir\u0161\u00ed publikum a je finan\u010dn\u011b v\u00fdhodn\u011bj\u0161\u00ed, ne\u017e tradi\u010dn\u00ed marketing.\u00a0 Pou\u017e\u00edvejte bezplatn\u00e9 a n\u00edzkon\u00e1kladov\u00e9 marketingov\u00e9 n\u00e1stroje. M\u00edsto vlastn\u00edch webov\u00fdch str\u00e1nek m\u016f\u017eete za\u010d\u00edt s profilem na soci\u00e1ln\u00edch s\u00edt\u00edch. Pokud nem\u00e1te kancel\u00e1\u0159, vyu\u017eijte ve\u0159ejn\u00e9 prostory nebo coworkingov\u00e1 centra. Vzd\u011bl\u00e1vejte se online, sledujte n\u00e1vody a rozhovory s \u00fasp\u011b\u0161n\u00fdmi podnikateli. <\/span><span style=\"font-weight: 400;\">Pokud podnik\u00e1te a <strong>nem\u00e1te webov\u00e9 str\u00e1nky nebo nepou\u017e\u00edv\u00e1te soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> a spol\u00e9h\u00e1te se pouze na doporu\u010den\u00ed, omezujete sv\u016fj potenci\u00e1l. Online marketing v\u00e1m umo\u017en\u00ed budovat zna\u010dku a z\u00edskat d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.<\/span><\/p>\n<p>Se <span style=\"font-weight: 400;\">z\u00edsk\u00e1n\u00edm z\u00e1kazn\u00edk\u016f \u00fazce souvis\u00ed i jejich udr\u017een\u00ed. Vytvo\u0159te <strong>marketingovou strategii, kter\u00e1 oslov\u00ed va\u0161i c\u00edlovou skupinu<\/strong> a vyu\u017eijte r\u016fzn\u00e9 mo\u017enosti pro komunikaci s nimi. Reagujte na jejich koment\u00e1\u0159e a recenze. Poskytujte vynikaj\u00edc\u00ed z\u00e1kaznick\u00fd servis a budujte vztahy formou sout\u011b\u017e\u00ed a akc\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Za\u010d\u00edt podnikat od nuly <strong>vy\u017eaduje odvahu, odhodl\u00e1n\u00ed a pe\u010dliv\u00e9 pl\u00e1nov\u00e1n\u00ed.<\/strong> S t\u011bmito kroky a d\u016frazem na detaily m\u00e1te nakro\u010deno k \u00fasp\u011b\u0161n\u00e9mu podnik\u00e1n\u00ed. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>St\u00e1t se podnikatelem je snem mnoha lid\u00ed, ale ne ka\u017ed\u00fd m\u00e1 odvahu nebo prost\u0159edky k zalo\u017een\u00ed vlastn\u00ed firmy. Podnik\u00e1n\u00ed, ale nemus\u00ed b\u00fdt spojeno s velk\u00fdm mno\u017estv\u00edm pen\u011bz. Zde je n\u011bkolik rad, jak za\u010d\u00edt podnikat od nuly a bez rizika. Zalo\u017een\u00ed \u017eivnosti Nejjednodu\u0161\u0161\u00ed je podnik\u00e1n\u00ed na z\u00e1klad\u011b voln\u00e9 \u017eivnosti. Nepot\u0159ebujete k n\u011bmu doklad o vzd\u011bl\u00e1n\u00ed ani [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[330,20,14],"tags":[166,35,65,66,54,17,8],"class_list":["post-9427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","category-prace-a-kariera","category-ucetnictvi-a-dane","tag-finance","tag-kariera","tag-marketing","tag-online-marketing","tag-podnikani","tag-ucetnictvi","tag-vzdelavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Od n\u00e1padu k realizaci: Jak za\u010d\u00edt podnikat od nuly?<\/title>\n<meta name=\"description\" content=\"St\u00e1t se podnikatelem je snem mnoha lid\u00ed, ale ne ka\u017ed\u00fd m\u00e1 odvahu k zalo\u017een\u00ed vlastn\u00ed firmy. Zde je n\u011bkolik rad, jak za\u010d\u00edt podnikat od nuly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od n\u00e1padu k realizaci: Jak za\u010d\u00edt podnikat od nuly?\" \/>\n<meta property=\"og:description\" content=\"St\u00e1t se podnikatelem je snem mnoha lid\u00ed, ale ne ka\u017ed\u00fd m\u00e1 odvahu k zalo\u017een\u00ed vlastn\u00ed firmy. Zde je n\u011bkolik rad, jak za\u010d\u00edt podnikat od nuly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-15T06:28:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/jak-zacit-podnikat-od-nuly-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Od n\u00e1padu k realizaci: Jak za\u010d\u00edt podnikat od nuly?","description":"St\u00e1t se podnikatelem je snem mnoha lid\u00ed, ale ne ka\u017ed\u00fd m\u00e1 odvahu k zalo\u017een\u00ed vlastn\u00ed firmy. Zde je n\u011bkolik rad, jak za\u010d\u00edt podnikat od nuly.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/","og_locale":"cs_CZ","og_type":"article","og_title":"Od n\u00e1padu k realizaci: Jak za\u010d\u00edt podnikat od nuly?","og_description":"St\u00e1t se podnikatelem je snem mnoha lid\u00ed, ale ne ka\u017ed\u00fd m\u00e1 odvahu k zalo\u017een\u00ed vlastn\u00ed firmy. Zde je n\u011bkolik rad, jak za\u010d\u00edt podnikat od nuly.","og_url":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2024-07-15T06:28:29+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/jak-zacit-podnikat-od-nuly-1-scaled.jpeg","type":"image\/jpeg"}],"author":"Tereza Mal\u00edkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tereza Mal\u00edkov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/"},"author":{"name":"Tereza Mal\u00edkov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"headline":"Od n\u00e1padu k realizaci: Jak za\u010d\u00edt podnikat od nuly?","datePublished":"2024-07-15T06:28:29+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/"},"wordCount":1152,"commentCount":0,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/jak-zacit-podnikat-od-nuly-1-scaled.jpeg","keywords":["Finance","Kari\u00e9ra","marketing","online-marketing","Podnik\u00e1n\u00ed","\u00da\u010detnictv\u00ed","Vzd\u011bl\u00e1v\u00e1n\u00ed"],"articleSection":["Podnik\u00e1n\u00ed","Pr\u00e1ce a kari\u00e9ra","\u00da\u010detnictv\u00ed a dan\u011b"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/","url":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/","name":"Od n\u00e1padu k realizaci: Jak za\u010d\u00edt podnikat od nuly?","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/jak-zacit-podnikat-od-nuly-1-scaled.jpeg","datePublished":"2024-07-15T06:28:29+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"description":"St\u00e1t se podnikatelem je snem mnoha lid\u00ed, ale ne ka\u017ed\u00fd m\u00e1 odvahu k zalo\u017een\u00ed vlastn\u00ed firmy. Zde je n\u011bkolik rad, jak za\u010d\u00edt podnikat od nuly.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/jak-zacit-podnikat-od-nuly-1-scaled.jpeg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/jak-zacit-podnikat-od-nuly-1-scaled.jpeg","width":2560,"height":1707,"caption":"jak za\u010d\u00edt podnikat od nuly"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/jak-zacit-podnikat-od-nuly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"Od n\u00e1padu k realizaci: Jak za\u010d\u00edt podnikat od nuly?"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e","name":"Tereza Mal\u00edkov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","caption":"Tereza Mal\u00edkov\u00e1"},"url":"https:\/\/orangeacademy.cz\/clanky\/author\/drbohlavova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/9427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=9427"}],"version-history":[{"count":6,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/9427\/revisions"}],"predecessor-version":[{"id":9517,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/9427\/revisions\/9517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/9429"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=9427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=9427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=9427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}