{"id":9420,"date":"2024-07-08T07:20:16","date_gmt":"2024-07-08T05:20:16","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9420"},"modified":"2024-07-30T00:15:24","modified_gmt":"2024-07-29T22:15:24","slug":"merchandising","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/","title":{"rendered":"Merchandising: Jak efektivn\u011b prezentovat produkty a zv\u00fd\u0161it prodej?"},"content":{"rendered":"<p><b>Soubor strategi\u00ed a technik, kter\u00e9 se pou\u017e\u00edvaj\u00ed k prezentaci zbo\u017e\u00ed v kamenn\u00e9m obchod\u011b, ale i v e-shopu, se naz\u00fdv\u00e1 merchandising. Jeho hlavn\u00edm \u00fakolem je vytvo\u0159it l\u00e1kav\u00e9 prost\u0159ed\u00ed, kter\u00e9 oslovuje z\u00e1kazn\u00edky, zvy\u0161uje jejich z\u00e1jem o produkty a podporuje prodej.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e48e844884f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e48e844884f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#Merchandising_v_kamennem_obchode\" >Merchandising v kamenn\u00e9m obchod\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#Merchandising_zamereny_na_zakazniky\" >Merchandising zam\u011b\u0159en\u00fd na z\u00e1kazn\u00edky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#Merchandising_v_e-shopu\" >Merchandising v e-shopu<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Merchandising_v_kamennem_obchode\"><\/span><span style=\"font-weight: 400;\">Merchandising v kamenn\u00e9m obchod\u011b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Merchandising, zn\u00e1m\u00fd tak\u00e9 jako <strong>obchodn\u00ed marketing,<\/strong> je discipl\u00edna zam\u011b\u0159en\u00e1 na optimalizaci prezentace zbo\u017e\u00ed. Hlavn\u00edm c\u00edlem je zv\u00fd\u0161en\u00ed prodejnosti produkt\u016f. Tato oblast zahrnuje \u0161irokou \u0161k\u00e1lu \u010dinnost\u00ed, kter\u00e9 prov\u00e1d\u011bj\u00ed v\u00fdrobci, prodejci a <a href=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/\" target=\"_blank\" rel=\"noopener\">marketingov\u00e9 agentury.<\/a> Jedn\u00e1 se o kl\u00ed\u010dov\u00fd prvek v marketingov\u00e9 strategii <strong>zn\u00e1m\u00fd jako podpora prodeje.<\/strong> Hlavn\u00edm \u00fakolem merchandisingu je zaji\u0161t\u011bn\u00ed dostupnosti zbo\u017e\u00ed pro z\u00e1kazn\u00edky. V adekv\u00e1tn\u00edm mno\u017estv\u00ed, na spr\u00e1vn\u00e9m m\u00edst\u011b, ve spr\u00e1vn\u00fd \u010das a za spr\u00e1vnou cenu.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Komplexn\u00ed p\u00e9\u010de o prodejn\u00ed m\u00edsto<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Komplexn\u00ed p\u00e9\u010de o prodejn\u00ed m\u00edsto v merchandisingu zahrnuje \u0161irokou \u0161k\u00e1lu aktivit, kter\u00e9 maj\u00ed za c\u00edl <strong>zv\u00fd\u0161it efektivitu prodeje a zlep\u0161it z\u00e1\u017eitek<\/strong> z\u00e1kazn\u00edk\u016f. Tato p\u00e9\u010de se skl\u00e1d\u00e1 z n\u011bkolika kl\u00ed\u010dov\u00fdch prvk\u016f:<\/span><\/p>\n<ul>\n<li><b>Spr\u00e1vn\u00e9 um\u00edst\u011bn\u00ed zbo\u017e\u00ed:<\/b><span style=\"font-weight: 400;\"> Produkty jsou um\u00edst\u011bny na spr\u00e1vn\u00e9m m\u00edst\u011b v obchod\u011b, aby byly snadno dostupn\u00e9 a viditeln\u00e9 pro z\u00e1kazn\u00edky.<\/span><\/li>\n<li><b>Eliminace vyprodan\u00fdch polo\u017eek:<\/b><span style=\"font-weight: 400;\"> Pravideln\u00e1 kontrola a dopl\u0148ov\u00e1n\u00ed z\u00e1sob, aby se p\u0159ede\u0161lo situac\u00edm, kdy z\u00e1kazn\u00edk nenajde po\u017eadovan\u00fd produkt.<\/span><\/li>\n<li><b>Instalace reklamn\u00edch materi\u00e1l\u016f:<\/b><span style=\"font-weight: 400;\"> Efektivn\u00ed vyu\u017eit\u00ed reklamn\u00edch a informa\u010dn\u00edch materi\u00e1l\u016f, kter\u00e9 podporuj\u00ed prodej a informuj\u00ed z\u00e1kazn\u00edky o produktech.<\/span><\/li>\n<li><b>P\u00e9\u010de o zbo\u017e\u00ed:<\/b><span style=\"font-weight: 400;\"> Udr\u017eov\u00e1n\u00ed \u010distoty a po\u0159\u00e1dku mezi produkty, co\u017e p\u0159isp\u00edv\u00e1 k p\u0159\u00edjemn\u00e9mu prost\u0159ed\u00ed pro nakupov\u00e1n\u00ed.<\/span><\/li>\n<li><b>Reporting stavu na prodejn\u00e1ch:<\/b><span style=\"font-weight: 400;\"> Sledov\u00e1n\u00ed a reportov\u00e1n\u00ed stavu zbo\u017e\u00ed a prodejn\u00edho m\u00edsta, co\u017e umo\u017e\u0148uje rychlou reakci na zm\u011bny a pot\u0159eby trhu.<\/span><\/li>\n<li><b>Monitoring konkurence:<\/b><span style=\"font-weight: 400;\"> Sledov\u00e1n\u00ed aktivit konkurence, co\u017e pom\u00e1h\u00e1 v p\u0159izp\u016fsobov\u00e1n\u00ed strategi\u00ed a udr\u017een\u00ed konkuren\u010dn\u00edch v\u00fdhod.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro koordinaci v\u0161ech t\u011bchto \u010dinnost\u00ed je nezbytn\u00e9 stanoven\u00ed jasn\u00fdch postup\u016f, pravidel a odpov\u011bdnosti, co\u017e je <strong>\u00fakolem projektov\u00e9ho managementu.<\/strong> V\u011bt\u0161inu pr\u00e1ce spojen\u00e9 s dopl\u0148ov\u00e1n\u00edm zbo\u017e\u00ed a skladovou manipulac\u00ed obvykle zast\u00e1v\u00e1 person\u00e1l prodejny a skladu.<\/span><\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Merchandising_zamereny_na_zakazniky\"><\/span><span style=\"font-weight: 400;\">Merchandising zam\u011b\u0159en\u00fd na z\u00e1kazn\u00edky<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kl\u00ed\u010dem k \u00fasp\u011b\u0161n\u00e9mu merchandisingu zam\u011b\u0159en\u00e9ho na z\u00e1kazn\u00edka je<strong> intuitivn\u00ed pohyb po obchod\u011b a snadn\u00e1 orientace mezi reg\u00e1ly a produkty.<\/strong> Tato strategie je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e1 ve velk\u00fdch obchodech, kde se uk\u00e1zalo, \u017ee ztr\u00e1cen\u00ed se mezi reg\u00e1ly a dlouh\u00e9 hled\u00e1n\u00ed po\u017eadovan\u00fdch produkt\u016f m\u016f\u017ee z\u00e1kazn\u00edky od n\u00e1kupu sp\u00ed\u0161e odradit.<\/span><\/p>\n<p><b>V\u00fdlohy a prezentace zbo\u017e\u00ed:<\/b><span style=\"font-weight: 400;\"> V\u00fdlohy jsou jedn\u00edm z kl\u00ed\u010dov\u00fdch prvk\u016f merchandisingu. Atraktivn\u00ed a origin\u00e1ln\u011b uspo\u0159\u00e1dan\u00e9 v\u00fdlohy mohou upoutat z\u00e1jem z\u00e1kazn\u00edk\u016f a motivovat je k n\u00e1v\u0161t\u011bv\u011b obchodu. Stejn\u011b tak je d\u016fle\u017eit\u00e1 prezentace zbo\u017e\u00ed uvnit\u0159 obchodu. Efektivn\u00ed rozm\u00edst\u011bn\u00ed a prezentace produkt\u016f mohou inspirovat z\u00e1kazn\u00edky k prohl\u00eddce a n\u00e1sledn\u011b i k n\u00e1kupu.<\/span><\/p>\n<p><b>Dispozice prodejn\u00ed plochy:<\/b><span style=\"font-weight: 400;\"> Optim\u00e1ln\u00ed rozm\u00edst\u011bn\u00ed reg\u00e1l\u016f, stol\u016f, v\u00fdloh a dal\u0161\u00edch prvk\u016f prodejn\u00ed plochy je z\u00e1sadn\u00ed pro bezprobl\u00e9mov\u00fd pohyb z\u00e1kazn\u00edk\u016f obchodem. Logick\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed zbo\u017e\u00ed do kategori\u00ed a jasn\u00e9 zna\u010den\u00ed m\u016f\u017ee z\u00e1kazn\u00edk\u016fm usnadnit n\u00e1kup a pomoci jim rychle naj\u00edt hledan\u00e9 produkty.<\/span><\/p>\n<p><b>Osv\u011btlen\u00ed a vizu\u00e1ln\u00ed prvky:<\/b><span style=\"font-weight: 400;\"> Adekv\u00e1tn\u00ed osv\u011btlen\u00ed m\u016f\u017ee zd\u016fraznit produkty a vytvo\u0159it p\u0159\u00edv\u011btivou atmosf\u00e9ru v obchod\u011b. Vizu\u00e1ln\u00ed prvky jako <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-grafikem\/\" target=\"_blank\" rel=\"noopener\">obr\u00e1zky, grafika a n\u00e1pisy<\/a> mohou efektivn\u011b p\u0159itahovat z\u00e1kazn\u00edky k ur\u010dit\u00e9mu zbo\u017e\u00ed.<\/span><\/p>\n<p><b>Doprovodn\u00e9 materi\u00e1ly a reklamy:<\/b><span style=\"font-weight: 400;\"> Merchandising zahrnuje tak\u00e9 tvorbu doprovodn\u00fdch materi\u00e1l\u016f a reklamn\u00edch akc\u00ed, kter\u00e9 podporuj\u00ed prodej. Mezi n\u011b pat\u0159\u00ed let\u00e1ky, plak\u00e1ty, cenovky, popisky a dal\u0161\u00ed informa\u010dn\u00ed materi\u00e1ly, kter\u00e9 z\u00e1kazn\u00edk\u016fm poskytuj\u00ed d\u016fle\u017eit\u00e9 informace o produktech a speci\u00e1ln\u00edch nab\u00eddk\u00e1ch.<\/span><\/p>\n<p><b>K\u0159\u00ed\u017eov\u00fd prodej a dopl\u0148kov\u00e9 produkty:<\/b><span style=\"font-weight: 400;\"> Merchandising m\u016f\u017ee tak\u00e9 podporovat k\u0159\u00ed\u017eov\u00fd prodej a nab\u00edzet dopl\u0148kov\u00e9 produkty, kter\u00e9 mohou z\u00e1kazn\u00edk\u016fm p\u0159edstavit dal\u0161\u00ed mo\u017enosti n\u00e1kupu nebo je motivovat k v\u011bt\u0161\u00edm v\u00fddaj\u016fm.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Merchandising s ohledem na cenu<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cena je \u010dasto hlavn\u00edm faktorem v \u0159azen\u00ed produkt\u016f. V merchandisingu se nej\u010dast\u011bji <strong>vyu\u017e\u00edv\u00e1 strategick\u00e9 um\u00edst\u011bn\u00ed zbo\u017e\u00ed. <\/strong>Produkty jsou um\u00edst\u011bny na r\u016fzn\u00fdch v\u00fd\u0161kov\u00fdch \u00farovn\u00edch podle jejich ceny. Obvykle se nejdra\u017e\u0161\u00ed produkty umis\u0165uj\u00ed na \u00farove\u0148 o\u010d\u00ed, aby byly l\u00e9pe viditeln\u00e9 a p\u0159\u00edstupn\u00e9, co\u017e m\u016f\u017ee v\u00e9st k vy\u0161\u0161\u00ed pravd\u011bpodobnosti jejich n\u00e1kupu. Naopak, <strong>levn\u011bj\u0161\u00ed produkty se mohou um\u00edstit n\u00ed\u017e<\/strong>, co\u017e vy\u017eaduje, aby si z\u00e1kazn\u00edci pro n\u011b sklonili. Tato taktika je sou\u010d\u00e1st\u00ed vizu\u00e1ln\u00edho merchandisingu, kter\u00fd se sna\u017e\u00ed ovlivnit rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161it prodejnost produkt\u016f.<\/span><\/p>\n<div id=\"attachment_9424\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9424\" class=\"wp-image-9424 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/merchandising-2-930x621.jpeg\" alt=\"merchandising\" width=\"930\" height=\"621\" \/><p id=\"caption-attachment-9424\" class=\"wp-caption-text\">Kl\u00ed\u010dem k \u00fasp\u011b\u0161n\u00e9mu merchandisingu zam\u011b\u0159en\u00e9ho na z\u00e1kazn\u00edka je intuitivn\u00ed pohyb po obchod\u011b a snadn\u00e1 orientace mezi reg\u00e1ly a produkty.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Merchandising_v_e-shopu\"><\/span><span style=\"font-weight: 400;\">Merchandising v e-shopu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Proces, kter\u00fd zahrnuje r\u016fzn\u00e9 strategie a techniky prezentace produkt\u016f online s c\u00edlem zv\u00fd\u0161it prodej a zlep\u0161it z\u00e1kaznick\u00fd z\u00e1\u017eitek.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Prezentace produkt\u016f:<\/b><span style=\"font-weight: 400;\"> Kvalitn\u00ed fotografie a <strong>detailn\u00ed popisy produkt\u016f<\/strong> jsou nezbytn\u00e9 pro p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a usnadn\u011bn\u00ed jejich rozhodovac\u00edho procesu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Uspo\u0159\u00e1d\u00e1n\u00ed kategori\u00ed:<\/b><span style=\"font-weight: 400;\"> Logick\u00e9 rozd\u011blen\u00ed produkt\u016f do kategori\u00ed a podkategori\u00ed pom\u00e1h\u00e1 z\u00e1kazn\u00edk\u016fm se snadno orientovat a naj\u00edt produkty, kter\u00e9 hledaj\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Vizu\u00e1ln\u00ed merchandising:<\/b><span style=\"font-weight: 400;\"> Atraktivn\u00ed design str\u00e1nky, banner\u016f a produktov\u00fdch fotografi\u00ed m\u016f\u017ee zv\u00fd\u0161it z\u00e1jem o nab\u00edzen\u00e9 zbo\u017e\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Personalizace:<\/b><span style=\"font-weight: 400;\"> Nab\u00edzen\u00ed personalizovan\u00fdch doporu\u010den\u00ed na z\u00e1klad\u011b historie prohl\u00ed\u017een\u00ed nebo n\u00e1kup\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ak\u010dn\u00ed nab\u00eddky:<\/b><span style=\"font-weight: 400;\"> Zv\u00fdrazn\u011bn\u00ed slev, akc\u00ed a speci\u00e1ln\u00edch nab\u00eddek m\u016f\u017ee motivovat z\u00e1kazn\u00edky k rychlej\u0161\u00edmu rozhodnut\u00ed o n\u00e1kupu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed:<\/b><span style=\"font-weight: 400;\"> Vzhledem k rostouc\u00edmu po\u010dtu n\u00e1kup\u016f, kter\u00e9 vznikaj\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch je d\u016fle\u017eit\u00e9, aby byl e-shop optimalizov\u00e1n pro mobiln\u00ed prohl\u00ed\u017ee\u010de.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Z\u00e1kaznick\u00e9 recenze:<\/b><span style=\"font-weight: 400;\"> Poskytov\u00e1n\u00ed prostoru pro z\u00e1kaznick\u00e9 recenze a hodnocen\u00ed m\u016f\u017ee zv\u00fd\u0161it d\u016fv\u011bru v produkty a e-shop.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>SEO:<\/b><span style=\"font-weight: 400;\"> Optimalizace obsahu pro vyhled\u00e1va\u010de pom\u00e1h\u00e1 <a href=\"https:\/\/orangeacademy.cz\/clanky\/seo-audit\/\" target=\"_blank\" rel=\"noopener\">zv\u00fd\u0161it viditelnost e-shopu<\/a> a p\u0159itahovat organickou n\u00e1v\u0161t\u011bvnost.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Merchandising je technika, kter\u00e1 m\u011bn\u00ed prodejn\u00ed prost\u0159ed\u00ed, <strong>kde m\u00e1 ka\u017ed\u00fd produkt sv\u00e9 m\u00edsto a ka\u017ed\u00fd detail podporuje prodej.<\/strong> A\u0165 u\u017e se jedn\u00e1 o kamenn\u00fd obchod nebo e-shop, c\u00edlem merchandisingu je vytvo\u0159it prost\u0159ed\u00ed, kter\u00e9 p\u0159irozen\u011b vede z\u00e1kazn\u00edky k objevov\u00e1n\u00ed a n\u00e1kupu produkt\u016f. V kamenn\u00fdch obchodech to zahrnuje promy\u0161len\u00e9 um\u00edst\u011bn\u00ed zbo\u017e\u00ed, atraktivn\u00ed v\u00fdlohy, efektivn\u00ed vyu\u017eit\u00ed prodejn\u00edho prostoru a vizu\u00e1ln\u00ed prvky, kter\u00e9 zaujmou a informuj\u00ed. V e-shopech se klade d\u016fraz na <strong>kvalitn\u00ed prezentaci produkt\u016f, personalizaci a optimalizaci pro mobiln\u00ed za\u0159\u00edzen\u00ed.\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soubor strategi\u00ed a technik, kter\u00e9 se pou\u017e\u00edvaj\u00ed k prezentaci zbo\u017e\u00ed v kamenn\u00e9m obchod\u011b, ale i v e-shopu, se naz\u00fdv\u00e1 merchandising. Jeho hlavn\u00edm \u00fakolem je vytvo\u0159it l\u00e1kav\u00e9 prost\u0159ed\u00ed, kter\u00e9 oslovuje z\u00e1kazn\u00edky, zvy\u0161uje jejich z\u00e1jem o produkty a podporuje prodej. Merchandising v kamenn\u00e9m obchod\u011b Merchandising, zn\u00e1m\u00fd tak\u00e9 jako obchodn\u00ed marketing, je discipl\u00edna zam\u011b\u0159en\u00e1 na optimalizaci prezentace zbo\u017e\u00ed. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,330],"tags":[65,18,54,147],"class_list":["post-9420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podnikani","tag-marketing","tag-navody","tag-podnikani","tag-tipy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merchandising: Jak efektivn\u011b prezentovat produkty a zv\u00fd\u0161it prodej?<\/title>\n<meta name=\"description\" content=\"Soubor strategi\u00ed a technik, kter\u00e9 se pou\u017e\u00edvaj\u00ed k prezentaci zbo\u017e\u00ed v kamenn\u00e9m obchod\u011b, ale i e-shopu, se naz\u00fdv\u00e1 merchandising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising: Jak efektivn\u011b prezentovat produkty a zv\u00fd\u0161it prodej?\" \/>\n<meta property=\"og:description\" content=\"Soubor strategi\u00ed a technik, kter\u00e9 se pou\u017e\u00edvaj\u00ed k prezentaci zbo\u017e\u00ed v kamenn\u00e9m obchod\u011b, ale i e-shopu, se naz\u00fdv\u00e1 merchandising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/merchandising\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T05:20:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-29T22:15:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/merchandising-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Merchandising: Jak efektivn\u011b prezentovat produkty a zv\u00fd\u0161it prodej?","description":"Soubor strategi\u00ed a technik, kter\u00e9 se pou\u017e\u00edvaj\u00ed k prezentaci zbo\u017e\u00ed v kamenn\u00e9m obchod\u011b, ale i e-shopu, se naz\u00fdv\u00e1 merchandising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/","og_locale":"cs_CZ","og_type":"article","og_title":"Merchandising: Jak efektivn\u011b prezentovat produkty a zv\u00fd\u0161it prodej?","og_description":"Soubor strategi\u00ed a technik, kter\u00e9 se pou\u017e\u00edvaj\u00ed k prezentaci zbo\u017e\u00ed v kamenn\u00e9m obchod\u011b, ale i e-shopu, se naz\u00fdv\u00e1 merchandising.","og_url":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2024-07-08T05:20:16+00:00","article_modified_time":"2024-07-29T22:15:24+00:00","og_image":[{"width":2560,"height":1435,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/merchandising-1-scaled.jpeg","type":"image\/jpeg"}],"author":"Tereza Mal\u00edkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tereza Mal\u00edkov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/"},"author":{"name":"Tereza Mal\u00edkov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"headline":"Merchandising: Jak efektivn\u011b prezentovat produkty a zv\u00fd\u0161it prodej?","datePublished":"2024-07-08T05:20:16+00:00","dateModified":"2024-07-29T22:15:24+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/"},"wordCount":1244,"commentCount":0,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/merchandising-1-scaled.jpeg","keywords":["marketing","N\u00e1vody","Podnik\u00e1n\u00ed","Tipy"],"articleSection":["Online marketing","Podnik\u00e1n\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/merchandising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/","url":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/","name":"Merchandising: Jak efektivn\u011b prezentovat produkty a zv\u00fd\u0161it prodej?","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/merchandising-1-scaled.jpeg","datePublished":"2024-07-08T05:20:16+00:00","dateModified":"2024-07-29T22:15:24+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"description":"Soubor strategi\u00ed a technik, kter\u00e9 se pou\u017e\u00edvaj\u00ed k prezentaci zbo\u017e\u00ed v kamenn\u00e9m obchod\u011b, ale i e-shopu, se naz\u00fdv\u00e1 merchandising.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/merchandising\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/merchandising-1-scaled.jpeg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/05\/merchandising-1-scaled.jpeg","width":2560,"height":1435,"caption":"merchandising"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/merchandising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"Merchandising: Jak efektivn\u011b prezentovat produkty a zv\u00fd\u0161it prodej?"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e","name":"Tereza Mal\u00edkov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","caption":"Tereza Mal\u00edkov\u00e1"},"url":"https:\/\/orangeacademy.cz\/clanky\/author\/drbohlavova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/9420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=9420"}],"version-history":[{"count":8,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/9420\/revisions"}],"predecessor-version":[{"id":9515,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/9420\/revisions\/9515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/9423"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=9420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=9420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=9420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}