{"id":9342,"date":"2024-06-19T09:45:17","date_gmt":"2024-06-19T07:45:17","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9342"},"modified":"2024-04-23T06:53:57","modified_gmt":"2024-04-23T04:53:57","slug":"jak-zjistit-navstevnost-webu","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/","title":{"rendered":"Jak zjistit n\u00e1v\u0161t\u011bvnost webu? Jak\u00e9 n\u00e1stroje lze k tomu pou\u017e\u00edt?"},"content":{"rendered":"<p><strong>V dne\u0161n\u00ed digit\u00e1ln\u00ed dob\u011b je n\u00e1v\u0161t\u011bvnost str\u00e1nek kl\u00ed\u010dov\u00fdm ukazatelem \u00fasp\u011bchu pro ka\u017ed\u00fd web. A\u0165 u\u017e jste majitelem e-shopu, blogerem nebo provozujete firemn\u00ed str\u00e1nku. Porozum\u011bt tomu, jak lid\u00e9 reaguj\u00ed na v\u00e1\u0161 web, je nezbytn\u00e9 pro jeho r\u016fst a \u00fasp\u011bch. V n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch se pod\u00edv\u00e1me na to, jak m\u016f\u017eete zjistit n\u00e1v\u0161t\u011bvnost webu a jak\u00e9 n\u00e1stroje m\u016f\u017eete k tomu vyu\u017e\u00edt.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f276962352d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f276962352d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Jak_webova_analytika_funguje\" >Jak webov\u00e1 analytika funguje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Co_je_Smartlook\" >Co je Smartlook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Jak_zvysit_navstevnost_webu\" >Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Analyza_konkurence\" >Anal\u00fdza konkurence<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Jak_webova_analytika_funguje\"><\/span><span style=\"font-weight: 400;\">Jak webov\u00e1 analytika funguje?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketingov\u00e9 aktivity na internetu maj\u00ed velkou v\u00fdhodu v tom, \u017ee je mo\u017en\u00e9 je kvalitn\u011b vyhodnocovat. <a href=\"https:\/\/orangeacademy.cz\/clanky\/analyza-webu\/\" target=\"_blank\" rel=\"noopener\">Webov\u00e1 analytika<\/a> v\u00e1m pom\u016f\u017ee z va\u0161eho webu z\u00edskat hodnotn\u00e9 \u00fadaje, na jejich\u017e z\u00e1klad\u011b pak m\u016f\u017eete posuzovat sv\u00e9 podnik\u00e1n\u00ed, upravovat sv\u00e9 webov\u00e9 str\u00e1nky nebo e-shop. <\/span><span style=\"font-weight: 400;\">Od n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho webu v\u017edy n\u011bco o\u010dek\u00e1v\u00e1te, nap\u0159\u00edklad <strong>zad\u00e1n\u00ed objedn\u00e1vky, zobrazen\u00ed trasy do va\u0161eho obchodu nebo vypln\u011bn\u00ed kontaktn\u00edho formul\u00e1\u0159e.<\/strong> Tyto c\u00edle jsou zn\u00e1m\u00e9 jako konverze. Konverzn\u00ed pom\u011br pak vyjad\u0159uje, kolik z n\u00e1v\u0161t\u011bvn\u00edk\u016f webu n\u011bkter\u00fd z va\u0161ich c\u00edl\u016f naplnilo. <\/span><span style=\"font-weight: 400;\">N\u00e1stroje webov\u00e9 analytiky jsou u\u017eite\u010dn\u00e9 t\u00edm, \u017ee n\u00e1m poskytuj\u00ed data o tom, jak se u\u017eivatel\u00e9 na na\u0161em webu chovaj\u00ed, a jak toto jejich chov\u00e1n\u00ed ovliv\u0148uje konverzn\u00ed pom\u011br. Tato data m\u016f\u017eeme rozd\u011blit do dvou kategori\u00ed:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Metriky<\/strong>:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Metrika m\u016f\u017ee b\u00fdt cokoliv, co se d\u00e1 po\u010d\u00edtat, nap\u0159\u00edklad po\u010det unik\u00e1tn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f nebo \u010das str\u00e1ven\u00fd na ur\u010dit\u00e9 str\u00e1nce.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pokud v\u00e1m na webu jde o prodej, m\u016f\u017eete m\u011b\u0159it, kolik pen\u011bz vyd\u011bl\u00e1v\u00e1te a kolik zbo\u017e\u00ed prod\u00e1v\u00e1te. Pokud vedete obsahov\u00fd web, m\u016f\u017eete m\u011b\u0159it po\u010det p\u0159e\u010dten\u00ed blogov\u00e9ho p\u0159\u00edsp\u011bvku nebo dobu str\u00e1venou \u010dten\u00edm.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Dimenze<\/strong>:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Obecn\u011b je dimenze jak\u00fdkoli druh \u00fadaj\u016f, kter\u00fd slovn\u011b popisuje to, co sledujete, nap\u0159\u00edklad typ za\u0159\u00edzen\u00ed, prohl\u00ed\u017ee\u010d, kter\u00fd n\u00e1v\u0161t\u011bvn\u00edk pou\u017e\u00edv\u00e1, geografickou oblast a podobn\u011b.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><span style=\"font-weight: 400;\">Google Analytics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Analytics je jedn\u00edm <strong>z nejpopul\u00e1rn\u011bj\u0161\u00edch a nejv\u00edce vyu\u017e\u00edvan\u00fdch n\u00e1stroj\u016f pro sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webu.<\/strong> Poskytuje detailn\u00ed p\u0159ehled o tom, odkud va\u0161i n\u00e1v\u0161t\u011bvn\u00edci p\u0159ich\u00e1zej\u00ed, jak dlouho na va\u0161em webu z\u016fst\u00e1vaj\u00ed, jak\u00e9 str\u00e1nky nav\u0161t\u011bvuj\u00ed a mnoho dal\u0161\u00edch u\u017eite\u010dn\u00fdch informac\u00ed. Instalace Google Analytics na v\u00e1\u0161 web je relativn\u011b jednoduch\u00e1 a poskytuje v\u00e1m p\u0159\u00edstup k bohat\u00fdm dat\u016fm, kter\u00e1 m\u016f\u017eete vyu\u017e\u00edt pro zlep\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti str\u00e1nek.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-9345\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/04\/webova-analytika-930x620.jpeg\" alt=\"jak zjistit n\u00e1v\u0161t\u011bvnost webu\" width=\"930\" height=\"620\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Heatmapy a clickmapy s n\u00e1strojem Smartlook<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Webov\u00e1 analytika se s \u010desk\u00fdm n\u00e1strojem Smartlook dost\u00e1v\u00e1 na novou \u00farove\u0148. Smartlook je ide\u00e1ln\u00edm <strong>n\u00e1strojem pro sledov\u00e1n\u00ed z\u00e1jmu o obsah ka\u017ed\u00e9 str\u00e1nky va\u0161eho webu.<\/strong> Heatmapy a clickmapy skv\u011ble dopl\u0148uj\u00ed n\u00e1stroje typu Google Analytics a pomohou v\u00e1m identifikovat obl\u00edben\u00e1 m\u00edsta va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_Smartlook\"><\/span><span style=\"font-weight: 400;\">Co je Smartlook?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Smartlook je skv\u011bl\u00fd n\u00e1stroj pro vizualizaci dat, kter\u00e1 Google Analytics neum\u00ed posb\u00edrat. Jeho prim\u00e1rn\u00edm zam\u011b\u0159en\u00edm jsou heatmapy a clickmapy<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Heatmapy<\/strong> ukazuj\u00ed, kde na str\u00e1nce se n\u00e1v\u0161t\u011bvn\u00edci nej\u010dast\u011bji pohybuj\u00ed. Zobrazuj\u00ed m\u00edsta, kter\u00e1 jsou nejv\u00edce sledovan\u00e1, na kter\u00e1 se klik\u00e1 nebo na kter\u00fdch u\u017eivatel\u00e9 str\u00e1vili nejv\u00edce \u010dasu. Pomoc\u00ed heatmap m\u016f\u017eete identifikovat, kter\u00e9 \u010d\u00e1sti str\u00e1nky jsou nejatraktivn\u011bj\u0161\u00ed a kde byste m\u011bli um\u00edstit d\u016fle\u017eit\u00e9 informace, odkazy nebo dal\u0161\u00ed prvky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Clickmapy<\/strong> zobrazuj\u00ed, kam u\u017eivatel\u00e9 klikaj\u00ed na str\u00e1nce. Identifikuj\u00ed, kter\u00e9 odkazy, tla\u010d\u00edtka nebo prvky jsou nej\u010dast\u011bji aktivov\u00e1ny. To v\u00e1m umo\u017en\u00ed optimalizovat um\u00edst\u011bn\u00ed odkaz\u016f a zlep\u0161it u\u017eivatelskou interakci.<\/span><\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Jak_zvysit_navstevnost_webu\"><\/span>Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">SEO n\u00e1stroje<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimalizace pro vyhled\u00e1va\u010de (SEO) je dal\u0161\u00edm z\u00e1sadn\u00edm prvkem pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webu. N\u00e1stroje v\u00e1m pomohou <strong>analyzovat kl\u00ed\u010dov\u00e1 slova<\/strong>, na kter\u00e1 byste se m\u011bli zam\u011b\u0159it a poskytnou v\u00e1m doporu\u010den\u00ed, jak zlep\u0161it va\u0161i pozici ve vyhled\u00e1va\u010d\u00edch.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Soci\u00e1ln\u00ed s\u00edt\u011b a reklamn\u00ed kampan\u011b\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Soci\u00e1ln\u00ed s\u00edt\u011b jsou <strong>v\u00fdznamn\u00fdm zdrojem n\u00e1v\u0161t\u011bvnosti<\/strong> pro mnoho web\u016f. N\u00e1stroje jako Hootsuite nebo Buffer v\u00e1m umo\u017en\u00ed pl\u00e1novat a automatizovat va\u0161e p\u0159\u00edsp\u011bvky na r\u016fzn\u00fdch soci\u00e1ln\u00edch platform\u00e1ch. Krom\u011b toho, reklamn\u00ed kampan\u011b na platform\u00e1ch jako Facebook nebo <a href=\"https:\/\/orangeacademy.cz\/clanky\/reels-na-instagramu\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> mohou b\u00fdt efektivn\u00edm zp\u016fsobem, jak p\u0159il\u00e1kat nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyza_konkurence\"><\/span><span style=\"font-weight: 400;\">Anal\u00fdza konkurence<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu\u010fte o krok nap\u0159ed. N\u00e1stroje jako SimilarWeb v\u00e1m umo\u017en\u00ed nahl\u00e9dnout do n\u00e1v\u0161t\u011bvnosti a chov\u00e1n\u00ed u\u017eivatel\u016f na str\u00e1nk\u00e1ch va\u0161\u00ed konkurence. Tato data v\u00e1m mohou poskytnout cenn\u00e9 informace o tom, <strong>co funguje ve va\u0161em odv\u011btv\u00ed<\/strong> a jak m\u016f\u017eete sv\u016fj web upravit, aby byl atraktivn\u011bj\u0161\u00ed pro va\u0161e potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zjistit n\u00e1v\u0161t\u011bvnost webu a pochopit chov\u00e1n\u00ed u\u017eivatel\u016f je nezbytn\u00e9 pro ka\u017ed\u00e9ho, kdo chce sv\u016fj online projekt posunout na vy\u0161\u0161\u00ed \u00farove\u0148. Vyu\u017eit\u00edm <strong>spr\u00e1vn\u00fdch n\u00e1stroj\u016f a technik<\/strong> m\u016f\u017eete nejen zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost, ale tak\u00e9 zlep\u0161it celkovou u\u017eivatelskou zku\u0161enost na va\u0161em webu. Nezapome\u0148te, \u017ee kl\u00ed\u010dem k \u00fasp\u011bchu je neust\u00e1l\u00e9 testov\u00e1n\u00ed, u\u010den\u00ed se z dat a p\u0159izp\u016fsobov\u00e1n\u00ed se nov\u00fdm<strong> trend\u016fm v digit\u00e1ln\u00edm marketingu.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed digit\u00e1ln\u00ed dob\u011b je n\u00e1v\u0161t\u011bvnost str\u00e1nek kl\u00ed\u010dov\u00fdm ukazatelem \u00fasp\u011bchu pro ka\u017ed\u00fd web. A\u0165 u\u017e jste majitelem e-shopu, blogerem nebo provozujete firemn\u00ed str\u00e1nku. Porozum\u011bt tomu, jak lid\u00e9 reaguj\u00ed na v\u00e1\u0161 web, je nezbytn\u00e9 pro jeho r\u016fst a \u00fasp\u011bch. V n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch se pod\u00edv\u00e1me na to, jak m\u016f\u017eete zjistit n\u00e1v\u0161t\u011bvnost webu a jak\u00e9 n\u00e1stroje m\u016f\u017eete k [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,333],"tags":[166,66,54,147,31],"class_list":["post-9342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-programovani","tag-finance","tag-online-marketing","tag-podnikani","tag-tipy","tag-tipy-na-aplikace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zjistit n\u00e1v\u0161t\u011bvnost webu? Jak\u00e9 n\u00e1stroje lze k tomu pou\u017e\u00edt?<\/title>\n<meta name=\"description\" content=\"V dne\u0161n\u00ed digit\u00e1ln\u00ed dob\u011b je n\u00e1v\u0161t\u011bvnost str\u00e1nek kl\u00ed\u010dov\u00fdm ukazatelem pro ka\u017ed\u00fd web. Jak zjistit n\u00e1v\u0161t\u011bvnost webu? Odpov\u011b\u010f nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zjistit n\u00e1v\u0161t\u011bvnost webu? 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