{"id":9342,"date":"2026-08-12T08:45:17","date_gmt":"2026-08-12T06:45:17","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9342"},"modified":"2026-08-12T08:46:12","modified_gmt":"2026-08-12T06:46:12","slug":"jak-zjistit-navstevnost-webu","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/","title":{"rendered":"Jak zjistit n\u00e1v\u0161t\u011bvnost webu? Nejlep\u0161\u00ed n\u00e1stroje a metody pro rok 2026"},"content":{"rendered":"<p data-start=\"743\" data-end=\"1105\"><strong>Ka\u017ed\u00fd majitel webu, e-shopu nebo firemn\u00edch str\u00e1nek si d\u0159\u00edve \u010di pozd\u011bji polo\u017e\u00ed stejnou ot\u00e1zku: Kolik lid\u00ed m\u016fj web nav\u0161t\u011bvuje a co na n\u011bm vlastn\u011b d\u011blaj\u00ed? Samotn\u00fd po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f toti\u017e je\u0161t\u011b ne\u0159\u00edk\u00e1, zda web skute\u010dn\u011b pln\u00ed sv\u016fj \u00fa\u010del. D\u016fle\u017eit\u00e9 je pochopit, odkud n\u00e1v\u0161t\u011bvn\u00edci p\u0159ich\u00e1zej\u00ed, jak se na str\u00e1nk\u00e1ch pohybuj\u00ed a zda provedou akci, kterou od nich o\u010dek\u00e1v\u00e1te.<\/strong><\/p>\n<p data-start=\"1107\" data-end=\"1367\">D\u00edky modern\u00edm analytick\u00fdm n\u00e1stroj\u016fm dnes m\u016f\u017eete sledovat mnohem v\u00edce ne\u017e jen po\u010det n\u00e1v\u0161t\u011bv. Z\u00edsk\u00e1te p\u0159ehled o chov\u00e1n\u00ed u\u017eivatel\u016f, efektivit\u011b reklamn\u00edch kampan\u00ed, \u00fasp\u011b\u0161nosti <a href=\"https:\/\/orangeacademy.cz\/clanky\/trendy-pro-obsahovy-marketing\/\" target=\"_blank\" rel=\"noopener\">obsahu<\/a> i o tom, kter\u00e1 m\u00edsta na webu z\u00e1kazn\u00edky odrazuj\u00ed od n\u00e1kupu nebo odesl\u00e1n\u00ed formul\u00e1\u0159e. Pr\u00e1v\u011b pr\u00e1ce s daty je jedn\u00edm z hlavn\u00edch d\u016fvod\u016f, pro\u010d n\u011bkter\u00e9 weby rostou a jin\u00e9 stagnuj\u00ed.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aa3ff026faad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa3ff026faad\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Proc_je_navstevnost_webu_dulezitejsi_nez_kdy_drive\" >Pro\u010d je n\u00e1v\u0161t\u011bvnost webu d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edve?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Google_Analytics_4_Zaklad_moderni_analytiky\" >Google Analytics 4: Z\u00e1klad modern\u00ed analytiky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Smartlook_a_heatmapy_Uvidite_web_ocima_navstevniku\" >Smartlook a heatmapy: Uvid\u00edte web o\u010dima n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#AI_analytika_meni_zpusob_prace_s_daty\" >AI analytika m\u011bn\u00ed zp\u016fsob pr\u00e1ce s daty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Jak_zjistit_navstevnost_konkurencniho_webu\" >Jak zjistit n\u00e1v\u0161t\u011bvnost konkuren\u010dn\u00edho webu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Jak_zvysit_navstevnost_webu\" >Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/#Caste_dotazy\" >\u010cast\u00e9 dotazy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"1460\" data-end=\"1514\"><span class=\"ez-toc-section\" id=\"Proc_je_navstevnost_webu_dulezitejsi_nez_kdy_drive\"><\/span>Pro\u010d je n\u00e1v\u0161t\u011bvnost webu d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edve?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1516\" data-end=\"1779\">V minulosti sta\u010dilo v\u011bd\u011bt, kolik lid\u00ed na web p\u0159i\u0161lo. Dnes je situace v\u00fdrazn\u011b slo\u017eit\u011bj\u0161\u00ed. N\u00e1v\u0161t\u011bvn\u00edci p\u0159ich\u00e1zej\u00ed z <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-na-seo\/\" target=\"_blank\" rel=\"noopener\">vyhled\u00e1va\u010d\u016f<\/a>, soci\u00e1ln\u00edch s\u00edt\u00ed, newsletter\u016f, AI chatbot\u016f i placen\u00e9 reklamy. Ka\u017ed\u00fd zdroj n\u00e1v\u0161t\u011bvnosti m\u00e1 jinou hodnotu a jinou pravd\u011bpodobnost konverze.<\/p>\n<p data-start=\"1781\" data-end=\"1835\">Webov\u00e1 analytika pom\u00e1h\u00e1 odpov\u011bd\u011bt nap\u0159\u00edklad na ot\u00e1zky:<\/p>\n<ul data-start=\"1837\" data-end=\"2086\">\n<li data-start=\"1837\" data-end=\"1883\">Kter\u00e9 str\u00e1nky p\u0159iv\u00e1d\u011bj\u00ed nejv\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f?<\/li>\n<li data-start=\"1884\" data-end=\"1930\">Jak\u00e1 kl\u00ed\u010dov\u00e1 slova funguj\u00ed ve vyhled\u00e1va\u010d\u00edch?<\/li>\n<li data-start=\"1931\" data-end=\"1985\">Odkud p\u0159ich\u00e1zej\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed skute\u010dn\u011b nakupuj\u00ed?<\/li>\n<li data-start=\"1986\" data-end=\"2035\">Na kter\u00fdch str\u00e1nk\u00e1ch lid\u00e9 nej\u010dast\u011bji odch\u00e1zej\u00ed?<\/li>\n<li data-start=\"2036\" data-end=\"2086\">Jak\u00fd obsah p\u0159in\u00e1\u0161\u00ed nejvy\u0161\u0161\u00ed n\u00e1vratnost investic?<\/li>\n<\/ul>\n<p data-start=\"2088\" data-end=\"2179\">Bez t\u011bchto informac\u00ed je velmi obt\u00ed\u017en\u00e9 efektivn\u011b investovat do marketingu nebo rozv\u00edjet web.<\/p>\n<h2 data-start=\"2181\" data-end=\"2228\"><span class=\"ez-toc-section\" id=\"Google_Analytics_4_Zaklad_moderni_analytiky\"><\/span>Google Analytics 4: Z\u00e1klad modern\u00ed analytiky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2230\" data-end=\"2353\">Pokud hled\u00e1te odpov\u011b\u010f na ot\u00e1zku, jak zjistit n\u00e1v\u0161t\u011bvnost webu, v\u011bt\u0161ina odborn\u00edk\u016f doporu\u010d\u00ed za\u010d\u00edt u Google Analytics 4 (GA4).<\/p>\n<p data-start=\"2355\" data-end=\"2572\">Nov\u00e1 generace analytiky od <a href=\"https:\/\/orangeacademy.cz\/clanky\/google-recenze\/\" target=\"_blank\" rel=\"noopener\">Googlu<\/a> pracuje odli\u0161n\u011b ne\u017e star\u0161\u00ed Universal Analytics. Zam\u011b\u0159uje se na ud\u00e1losti a chov\u00e1n\u00ed u\u017eivatel\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi. D\u00edky tomu z\u00edsk\u00e1te p\u0159esn\u011bj\u0161\u00ed data o tom, jak n\u00e1v\u0161t\u011bvn\u00edci s webem pracuj\u00ed.<\/p>\n<p data-start=\"2574\" data-end=\"2596\">GA4 umo\u017e\u0148uje sledovat:<\/p>\n<ul data-start=\"2598\" data-end=\"2744\">\n<li data-start=\"2598\" data-end=\"2618\">po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f,<\/li>\n<li data-start=\"2619\" data-end=\"2641\">zdroje n\u00e1v\u0161t\u011bvnosti,<\/li>\n<li data-start=\"2642\" data-end=\"2660\">konverze a c\u00edle,<\/li>\n<li data-start=\"2661\" data-end=\"2681\">chov\u00e1n\u00ed u\u017eivatel\u016f,<\/li>\n<li data-start=\"2682\" data-end=\"2711\">v\u00fdkon jednotliv\u00fdch str\u00e1nek,<\/li>\n<li data-start=\"2712\" data-end=\"2744\">efektivitu reklamn\u00edch kampan\u00ed.<\/li>\n<\/ul>\n<p data-start=\"2746\" data-end=\"2914\">Velkou zm\u011bnou posledn\u00edch let je tak\u00e9 vyu\u017eit\u00ed strojov\u00e9ho u\u010den\u00ed. Google dnes dok\u00e1\u017ee pomoc\u00ed AI model\u016f odhadovat chyb\u011bj\u00edc\u00ed data a l\u00e9pe predikovat budouc\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f.<\/p>\n<h2 data-start=\"2916\" data-end=\"2970\"><span class=\"ez-toc-section\" id=\"Smartlook_a_heatmapy_Uvidite_web_ocima_navstevniku\"><\/span>Smartlook a heatmapy: Uvid\u00edte web o\u010dima n\u00e1v\u0161t\u011bvn\u00edk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2972\" data-end=\"3123\">\u010c\u00edsla jsou d\u016fle\u017eit\u00e1, ale \u010dasto ne\u0159eknou cel\u00fd p\u0159\u00edb\u011bh. Proto st\u00e1le v\u00edce firem kombinuje klasickou analytiku s n\u00e1stroji pro vizualizaci chov\u00e1n\u00ed u\u017eivatel\u016f. Mezi nejzn\u00e1m\u011bj\u0161\u00ed \u0159e\u0161en\u00ed pat\u0159\u00ed Smartlook, kter\u00fd vznikl v \u010cesk\u00e9 republice a dnes ho pou\u017e\u00edvaj\u00ed firmy po cel\u00e9m sv\u011bt\u011b.<\/p>\n<p data-start=\"3240\" data-end=\"3265\">Jeho hlavn\u00ed v\u00fdhodou jsou:<\/p>\n<ul data-start=\"3267\" data-end=\"3338\">\n<li data-start=\"3267\" data-end=\"3278\">heatmapy,<\/li>\n<li data-start=\"3279\" data-end=\"3291\">clickmapy,<\/li>\n<li data-start=\"3292\" data-end=\"3310\">z\u00e1znamy n\u00e1v\u0161t\u011bv,<\/li>\n<li data-start=\"3311\" data-end=\"3338\">anal\u00fdza pohybu u\u017eivatel\u016f.<\/li>\n<\/ul>\n<p data-start=\"3340\" data-end=\"3461\">D\u00edky heatmap\u00e1m snadno zjist\u00edte, na kter\u00e1 m\u00edsta lid\u00e9 klikaj\u00ed nej\u010dast\u011bji a kter\u00fdch \u010d\u00e1st\u00ed str\u00e1nky si naopak t\u00e9m\u011b\u0159 nev\u0161\u00edmaj\u00ed. \u010casto se nap\u0159\u00edklad uk\u00e1\u017ee, \u017ee n\u00e1v\u0161t\u011bvn\u00edci ignoruj\u00ed d\u016fle\u017eit\u00e9 tla\u010d\u00edtko nebo nedo\u010dtou kl\u00ed\u010dov\u00e9 informace um\u00edst\u011bn\u00e9 p\u0159\u00edli\u0161 n\u00edzko na str\u00e1nce. Takov\u00e9 poznatky mohou v\u00fdrazn\u011b zv\u00fd\u0161it po\u010det objedn\u00e1vek nebo popt\u00e1vek.<\/p>\n<h2 data-start=\"3667\" data-end=\"3707\"><span class=\"ez-toc-section\" id=\"AI_analytika_meni_zpusob_prace_s_daty\"><\/span>AI analytika m\u011bn\u00ed zp\u016fsob pr\u00e1ce s daty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3709\" data-end=\"3809\">Rok 2026 p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed v\u00fdznamnou zm\u011bnu. St\u00e1le v\u00edce analytick\u00fdch n\u00e1stroj\u016f vyu\u017e\u00edv\u00e1 um\u011blou inteligenci.<\/p>\n<p data-start=\"3811\" data-end=\"3847\">Modern\u00ed syst\u00e9my dok\u00e1\u017eou automaticky:<\/p>\n<ul data-start=\"3849\" data-end=\"4027\">\n<li data-start=\"3849\" data-end=\"3886\">upozor\u0148ovat na pokles n\u00e1v\u0161t\u011bvnosti,<\/li>\n<li data-start=\"3887\" data-end=\"3921\">hledat p\u0159\u00ed\u010diny propad\u016f konverz\u00ed,<\/li>\n<li data-start=\"3922\" data-end=\"3964\">odhalovat neobvykl\u00e9 chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f,<\/li>\n<li data-start=\"3965\" data-end=\"3995\">navrhovat optimalizace webu,<\/li>\n<li data-start=\"3996\" data-end=\"4027\">vytv\u00e1\u0159et automatick\u00e9 reporty.<\/li>\n<\/ul>\n<p data-start=\"4029\" data-end=\"4161\">D\u0159\u00edve bylo nutn\u00e9 tr\u00e1vit hodiny nad tabulkami. Dnes AI \u010dasto sama upozorn\u00ed na probl\u00e9m je\u0161t\u011b d\u0159\u00edve, ne\u017e si ho marketingov\u00fd t\u00fdm v\u0161imne. Pr\u00e1v\u011b proto se analytika st\u00e1v\u00e1 dostupn\u011bj\u0161\u00ed i pro men\u0161\u00ed firmy, kter\u00e9 nemaj\u00ed vlastn\u00ed datov\u00e9 specialisty.<\/p>\n<h2 data-start=\"4267\" data-end=\"4313\"><span class=\"ez-toc-section\" id=\"Jak_zjistit_navstevnost_konkurencniho_webu\"><\/span>Jak zjistit n\u00e1v\u0161t\u011bvnost konkuren\u010dn\u00edho webu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4315\" data-end=\"4419\">Ne v\u017edy pot\u0159ebujete analyzovat pouze vlastn\u00ed str\u00e1nky. N\u011bkdy je u\u017eite\u010dn\u00e9 zjistit, jak si vede konkurence. K tomu slou\u017e\u00ed n\u00e1stroje jako Similarweb, Ahrefs nebo Semrush. Ty dok\u00e1\u017eou odhadnout:<\/p>\n<ul data-start=\"4505\" data-end=\"4629\">\n<li data-start=\"4505\" data-end=\"4524\">n\u00e1v\u0161t\u011bvnost webu,<\/li>\n<li data-start=\"4525\" data-end=\"4542\">zdroje n\u00e1v\u0161t\u011bv,<\/li>\n<li data-start=\"4543\" data-end=\"4567\">nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed str\u00e1nky,<\/li>\n<li data-start=\"4568\" data-end=\"4610\">organickou viditelnost ve vyhled\u00e1va\u010d\u00edch,<\/li>\n<li data-start=\"4611\" data-end=\"4629\">placen\u00e9 kampan\u011b.<\/li>\n<\/ul>\n<p data-start=\"4631\" data-end=\"4780\">Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee jde o odhady, nikoliv p\u0159esn\u00e1 data. P\u0159esto mohou b\u00fdt velmi u\u017eite\u010dn\u00e9 p\u0159i pl\u00e1nov\u00e1n\u00ed marketingov\u00e9 strategie nebo SEO aktivit.<\/p>\n<p data-start=\"4631\" data-end=\"4780\"><span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\/\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span><\/p>\n<h2 data-start=\"4782\" data-end=\"4813\"><span class=\"ez-toc-section\" id=\"Jak_zvysit_navstevnost_webu\"><\/span>Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4815\" data-end=\"4911\">Samotn\u00e9 m\u011b\u0159en\u00ed nesta\u010d\u00ed. Skute\u010dnou hodnotu maj\u00ed data a\u017e ve chv\u00edli, kdy podle nich za\u010dnete jednat.<\/p>\n<p data-start=\"4913\" data-end=\"4956\">Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed weby dlouhodob\u011b investuj\u00ed do:<\/p>\n<ul data-start=\"4958\" data-end=\"5089\">\n<li data-start=\"4958\" data-end=\"4978\">kvalitn\u00edho obsahu,<\/li>\n<li data-start=\"4979\" data-end=\"4998\">SEO optimalizace,<\/li>\n<li data-start=\"4999\" data-end=\"5019\">e-mail marketingu,<\/li>\n<li data-start=\"5020\" data-end=\"5038\">soci\u00e1ln\u00edch s\u00edt\u00ed,<\/li>\n<li data-start=\"5039\" data-end=\"5053\">PPC reklamy,<\/li>\n<li data-start=\"5054\" data-end=\"5089\">zlep\u0161ov\u00e1n\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku.<\/li>\n<\/ul>\n<p data-start=\"5091\" data-end=\"5224\">Pravideln\u00e1 anal\u00fdza n\u00e1v\u0161t\u011bvnosti pom\u00e1h\u00e1 odhalit, kter\u00e9 aktivity p\u0159in\u00e1\u0161ej\u00ed v\u00fdsledky a kde naopak doch\u00e1z\u00ed ke zbyte\u010dn\u00fdm ztr\u00e1t\u00e1m rozpo\u010dtu.<\/p>\n<h2 data-start=\"5091\" data-end=\"5224\"><span class=\"ez-toc-section\" id=\"Caste_dotazy\"><\/span>\u010cast\u00e9 dotazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"5239\" data-end=\"5289\">Jak zjistit n\u00e1v\u0161t\u011bvnost vlastn\u00edho webu zdarma?<\/h3>\n<p data-start=\"5290\" data-end=\"5399\">Nej\u010dast\u011bji se pou\u017e\u00edv\u00e1 Google Analytics 4, kter\u00fd nab\u00edz\u00ed rozs\u00e1hl\u00e9 mo\u017enosti sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti bez poplatk\u016f.<\/p>\n<h3 data-start=\"5401\" data-end=\"5441\">Jak zjistit n\u00e1v\u0161t\u011bvnost ciz\u00edho webu?<\/h3>\n<p data-start=\"5442\" data-end=\"5527\">Odhad n\u00e1v\u0161t\u011bvnosti konkurence nab\u00edzej\u00ed n\u00e1stroje jako Similarweb, Ahrefs nebo Semrush.<\/p>\n<h3 data-start=\"5529\" data-end=\"5573\">Co je d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f?<\/h3>\n<p data-start=\"5574\" data-end=\"5719\">Z pohledu podnik\u00e1n\u00ed jsou d\u016fle\u017eit\u011bj\u0161\u00ed konverze, tedy po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed provedou po\u017eadovanou akci: nap\u0159\u00edklad n\u00e1kup nebo odesl\u00e1n\u00ed formul\u00e1\u0159e.<\/p>\n<h3 data-start=\"5721\" data-end=\"5776\">Jsou cookies st\u00e1le pot\u0159eba pro m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti?<\/h3>\n<p data-start=\"5777\" data-end=\"5894\">Ano, ale st\u00e1le v\u00edce analytick\u00fdch n\u00e1stroj\u016f vyu\u017e\u00edv\u00e1 modelov\u00e1n\u00ed dat a pracuje i v prost\u0159ed\u00ed s omezen\u00fdm vyu\u017eit\u00edm cookies.<\/p>\n<h3 data-start=\"5896\" data-end=\"5922\">Jak\u00e9 metriky sledovat?<\/h3>\n<p data-start=\"5923\" data-end=\"6056\">Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed pat\u0159\u00ed po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f, zdroje n\u00e1v\u0161t\u011bvnosti, m\u00edra zapojen\u00ed, konverzn\u00ed pom\u011br a n\u00e1vratnost marketingov\u00fdch kampan\u00ed.<\/p>\n<p data-start=\"5923\" data-end=\"6056\">Pokud chcete zjistit n\u00e1v\u0161t\u011bvnost webu, samotn\u00fd po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f u\u017e dnes nesta\u010d\u00ed. Modern\u00ed analytick\u00e9 n\u00e1stroje umo\u017e\u0148uj\u00ed sledovat cel\u00e9 z\u00e1kaznick\u00e9 cesty, identifikovat slab\u00e1 m\u00edsta <a href=\"https:\/\/orangeacademy.cz\/clanky\/wordpress-plugin\/\" target=\"_blank\" rel=\"noopener\">webu<\/a>\u00a0a odhalovat nov\u00e9 p\u0159\u00edle\u017eitosti pro r\u016fst. Kombinace Google Analytics 4, n\u00e1stroj\u016f typu Smartlook a AI analytiky poskytuje komplexn\u00ed pohled na chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a pom\u00e1h\u00e1 d\u011blat lep\u0161\u00ed marketingov\u00e1 i obchodn\u00ed rozhodnut\u00ed. Pr\u00e1v\u011b schopnost pracovat s daty dnes \u010dasto rozhoduje o tom, zda web poroste, nebo z\u016fstane p\u0159ehl\u00ed\u017een\u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fd majitel webu, e-shopu nebo firemn\u00edch str\u00e1nek si d\u0159\u00edve \u010di pozd\u011bji polo\u017e\u00ed stejnou ot\u00e1zku: Kolik lid\u00ed m\u016fj web nav\u0161t\u011bvuje a co na n\u011bm vlastn\u011b d\u011blaj\u00ed? Samotn\u00fd po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f toti\u017e je\u0161t\u011b ne\u0159\u00edk\u00e1, zda web skute\u010dn\u011b pln\u00ed sv\u016fj \u00fa\u010del. D\u016fle\u017eit\u00e9 je pochopit, odkud n\u00e1v\u0161t\u011bvn\u00edci p\u0159ich\u00e1zej\u00ed, jak se na str\u00e1nk\u00e1ch pohybuj\u00ed a zda provedou akci, kterou od nich [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":9344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,333],"tags":[166,66,54,147,31],"class_list":["post-9342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-programovani","tag-finance","tag-online-marketing","tag-podnikani","tag-tipy","tag-tipy-na-aplikace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zjistit n\u00e1v\u0161t\u011bvnost webu? Nejlep\u0161\u00ed n\u00e1stroje a metody pro rok 2026<\/title>\n<meta name=\"description\" content=\"Jak m\u011b\u0159it n\u00e1v\u0161t\u011bvnost webu pomoc\u00ed Google Analytics 4, Smartlooku a dal\u0161\u00edch n\u00e1stroj\u016f. P\u0159ehled metrik, AI analytiky pro zv\u00fd\u0161en\u00ed v\u00fdkonu webu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zjistit n\u00e1v\u0161t\u011bvnost webu? Nejlep\u0161\u00ed n\u00e1stroje a metody pro rok 2026\" \/>\n<meta property=\"og:description\" content=\"Jak m\u011b\u0159it n\u00e1v\u0161t\u011bvnost webu pomoc\u00ed Google Analytics 4, Smartlooku a dal\u0161\u00edch n\u00e1stroj\u016f. 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