{"id":9247,"date":"2024-06-10T08:04:39","date_gmt":"2024-06-10T06:04:39","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9247"},"modified":"2024-04-23T06:23:51","modified_gmt":"2024-04-23T04:23:51","slug":"marketingovy-reditel","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/marketingovy-reditel\/","title":{"rendered":"Co d\u011bl\u00e1 marketingov\u00fd \u0159editel a co mus\u00ed um\u011bt?"},"content":{"rendered":"<p><strong>Ka\u017ed\u00e9 odv\u011btv\u00ed pot\u0159ebuje ur\u010dit\u00e9 veden\u00ed. Pro marketing tuto roli v\u011bt\u0161inou zast\u00e1v\u00e1 marketingov\u00fd \u0159editel. Jak\u00fd by m\u011bl b\u00fdt a co mus\u00ed um\u011bt?<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6116b5fb94\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6116b5fb94\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketingovy-reditel\/#Kdo_je_marketingovy_reditel\" >Kdo je marketingov\u00fd \u0159editel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketingovy-reditel\/#TOP_rekvalifikacni_kurzy\" >TOP rekvalifika\u010dn\u00ed kurzy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketingovy-reditel\/#Klicove_vlastnosti_marketingoveho_reditele\" >Kl\u00ed\u010dov\u00e9 vlastnosti marketingov\u00e9ho \u0159editele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketingovy-reditel\/#Proc_je_marketingovy_reditel_dulezity\" >Pro\u010d je marketingov\u00fd \u0159editel d\u016fle\u017eit\u00fd?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Kdo_je_marketingovy_reditel\"><\/span>Kdo je marketingov\u00fd \u0159editel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketingov\u00fd \u0159editel m\u00e1 na starost <strong>implementaci marketingov\u00e9 strategie<\/strong> ve spole\u010dnosti. Stejn\u011b tak \u0159\u00edd\u00ed marketingov\u00e9 odd\u011blen\u00ed a dohl\u00ed\u017e\u00ed na v\u0161echny marketingov\u00e9 aktivity. Celou tuto \u010dinnost prov\u00e1d\u00ed s ohledem na ji\u017e zmi\u0148ovanou marketingovou strategii.<\/p>\n<p>Pro marketingov\u00e9ho \u0159editele by m\u011blo b\u00fdt <a href=\"https:\/\/rekvalifikacnikurzy.cz\/clanky\/employer-branding\" target=\"_blank\" rel=\"noopener\">budov\u00e1n\u00ed zna\u010dky<\/a> spole\u010dnosti a jej\u00edho dobr\u00e9ho jm\u00e9na jednou z\u00a0hlavn\u00edch kl\u00ed\u010dov\u00fdch z\u00e1le\u017eitost\u00ed. To, jak vystupuje spole\u010dnost na venek a jak se prezentuje klient\u016fm i potencion\u00e1ln\u00edm zam\u011bstnanc\u016fm, je velice <strong>d\u016fle\u017eit\u00e9<\/strong>. Marketingov\u00fd \u0159editel se tedy star\u00e1 o rozvoj a budov\u00e1n\u00ed t\u00e9to zna\u010dky a \u0159\u00edd\u00ed aktivity v\u00a0oblasti marketingov\u00e9 komunikace.<\/p>\n<p>Marketingov\u00fd \u0159editel d\u00e1le monitoruje<strong> v\u00fdvojov\u00e9 trendy<\/strong>, podporuje a komunikuje s\u00a0odd\u011blen\u00edm prodeje a p\u0159ipravuje r\u016fzn\u00e9 promo akce na kter\u00fdch <strong>prezentuje<\/strong> spole\u010dnost.<\/p>\n<h3>Mzda marketingov\u00e9ho \u0159editele<\/h3>\n<p>Mzda marketingov\u00e9ho \u0159editele se m\u016f\u017ee odvozovat nejen od <strong>seniority<\/strong>, ale tak\u00e9 od druhu firmy. Podle pr\u016fzkumu se mzda pohybuje okolo<strong> 100.000 K\u010d<\/strong>. Setkat se v\u0161ak m\u016f\u017eeme se mzdou kolem 80.000 K\u010d, ale klidn\u011b i 140.000 K\u010d \u2013 180.000 K\u010d.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"TOP_rekvalifikacni_kurzy\"><\/span><span class='mb-center maxbutton-5-center'><span class='maxbutton-5-container mb-container'><a class=\"maxbutton-5 maxbutton maxbutton-top-rekvalifikacni-kurzy\" target=\"_blank\" title=\"Rekvalifika\u010dn\u00ed kurzy 3\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\"><span class='mb-text'>TOP rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Klicove_vlastnosti_marketingoveho_reditele\"><\/span>Kl\u00ed\u010dov\u00e9 vlastnosti marketingov\u00e9ho \u0159editele<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketingov\u00fd \u0159editel m\u00e1 n\u011bkolik <a href=\"https:\/\/orangeacademy.cz\/clanky\/seberozvoj\/\" target=\"_blank\" rel=\"noopener\">kompetenc\u00ed<\/a>, kter\u00e9 dohromady utv\u00e1\u0159\u00ed cel\u00fd bal\u00ed\u010dek dovednost\u00ed, znalost\u00ed a schopnost\u00ed pot\u0159ebn\u00fdch pro v\u00fdkon t\u00e9to profese. Pod\u00edvejme se na ty<strong> nejd\u016fle\u017eit\u011bj\u0161\u00ed<\/strong> z\u00a0nich.<\/p>\n<h3>1.) Organiza\u010dn\u00ed dovednosti<\/h3>\n<p>Jeliko\u017e marketingov\u00fd \u0159editel organizuje, pl\u00e1nuje a <strong>zpracov\u00e1v\u00e1<\/strong> nejen marketingov\u00e9 strategie, je kruci\u00e1ln\u00ed, aby m\u011bl opravdu v\u00fdborn\u00e9 organiza\u010dn\u00ed schopnosti. Pot\u0159ebuje si zorganizovat t\u00fdm, n\u00e1pl\u0148 pr\u00e1ce, pl\u00e1ny pro <a href=\"https:\/\/orangeacademy.cz\/clanky\/personalni-management\/\" target=\"_blank\" rel=\"noopener\">rozvoj<\/a> a ji\u017e zmi\u0148ovanou marketingovou strategii.<\/p>\n<h3>2.) Komunika\u010dn\u00ed schopnosti<\/h3>\n<p>Komunikaci vyu\u017e\u00edv\u00e1 ve sv\u00e9 pr\u00e1ci marketingov\u00fd \u0159editel denn\u011b. Komunikuje s\u00a0lidmi v\u00a0t\u00fdmu, <strong>ostatn\u00edmi mana\u017eery<\/strong> ale i lidmi mimo spole\u010dnost. Vystupuje na r\u016fzn\u00fdch veletrz\u00edch a komunikuje zna\u010dku spole\u010dnosti navenek.<\/p>\n<h3>3.) Analytick\u00e9 schopnosti<\/h3>\n<p>N\u00e1pl\u0148 pr\u00e1ce marketingov\u00e9ho \u0159editele je z\u00a0velk\u00e9 \u010d\u00e1sti o <strong>anal\u00fdze v\u00fdvojov\u00fdch trend\u016f<\/strong>. Sleduje a analyzuje celkov\u011b trh a konkurenci. Posuzuje efektivitu a v\u00fdkon sv\u00e9ho marketingov\u00e9ho odd\u011blen\u00ed a analyzuje marketingovou<a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/\" target=\"_blank\" rel=\"noopener\"> strategii<\/a>. Porovn\u00e1v\u00e1 a zkoum\u00e1, zda to, co s\u00a0<strong>t\u00fdmem<\/strong> vytvo\u0159ili funguje a posouv\u00e1 firmu kup\u0159edu a op\u011bt odr\u00e1\u017e\u00ed spr\u00e1vn\u011b kulturu i celkovou zna\u010dku spole\u010dnosti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8546\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/12\/kariera-v-marketingu-930x620.jpg\" alt=\"marketingov\u00fd \u0159editel\" width=\"930\" height=\"620\" \/><\/p>\n<h3>4.) Kreativita<\/h3>\n<p>Ka\u017ed\u00fd marke\u0165\u00e1k by m\u011bl b\u00fdt kreativn\u00ed \u010dlov\u011bk, nem\u00e9n\u011b tak jejich \u0159editel. <strong>Kreativita<\/strong> je d\u016fle\u017eitou vlastnost\u00ed, aby p\u0159ich\u00e1zely n\u00e1pady a inovace. Kreativita pom\u00e1h\u00e1 v\u00a0marketingu vid\u011bt v\u011bci jinak, ne\u017e je vid\u00ed ostatn\u00ed. Stejn\u011b tak na ni z\u00e1vis\u00ed<strong> vym\u00fd\u0161len\u00ed<\/strong> nov\u00fdch sm\u011br\u016f a zp\u016fsob\u016f, jak na marketingov\u00e9 strategii pracovat.<\/p>\n<h3>5.) Time management<\/h3>\n<p>Tak jako ka\u017ed\u00fd jin\u00fd mana\u017eer mus\u00ed m\u00edt i ten marketingov\u00fd dob\u0159e sestaven\u00fd<a href=\"https:\/\/orangeacademy.cz\/clanky\/time-management\/\" target=\"_blank\" rel=\"noopener\"> \u010dasov\u00fd<\/a> pl\u00e1n. V nabit\u00e9m dni se m\u00eds\u00ed r\u016fzn\u00e9 sch\u016fzky, porady, soust\u0159ed\u011bn\u00e1 pr\u00e1ce, brainstorming. To v\u0161echno chce propracovan\u00fd time management. Marketingov\u00fd \u0159editel by m\u011bl b\u00fdt schopn\u00fd rozd\u011blit si n\u00e1pl\u0148 sv\u00e9 pr\u00e1ce do<strong> konkr\u00e9tn\u00edch<\/strong> \u010dasov\u00fdch blok\u016f tak, aby on i jeho t\u00fdm fungoval efektivn\u011b.<\/p>\n<h3>6.) \u0160irok\u00fd marketingov\u00fd z\u00e1b\u011br<\/h3>\n<p>Hlubok\u00e9 zku\u0161enosti z\u00a0oblasti<strong> marketingu<\/strong> jsou neodmyslitelnou sou\u010d\u00e1st\u00ed t\u00e9to profese. Jeliko\u017e marketingov\u00fd \u0159editel vede cel\u00fd t\u00fdm a je hlavou marketingov\u00e9 strategie, mus\u00ed m\u00edt \u0161irok\u00fd marketingov\u00fd z\u00e1b\u011br. M\u011bl by v\u011bd\u011bt, jak zkoordinovat r\u016fzn\u00e9 zp\u016fsoby <strong>reklam a propagac\u00ed<\/strong>. D\u00edky tomu se vyzn\u00e1 ve v\u00fdb\u011bru vhodn\u00fdch m\u00e9di\u00ed a jejich kombinac\u00edch pro danou strategii firmy.<\/p>\n<h3>7.) Flexibilita<\/h3>\n<p>Po\u017eadavky trhu se m\u011bn\u00ed, <strong>konkurence<\/strong> p\u0159ich\u00e1z\u00ed se st\u00e1le nov\u00fdmi v\u00fdzvami, a tak je d\u016fle\u017eit\u00e9 neusnout na vav\u0159\u00ednech. <a href=\"https:\/\/orangeacademy.cz\/clanky\/sdilene-pracovni-misto\/\" target=\"_blank\" rel=\"noopener\">Flexibiln\u00ed<\/a> marketingov\u00fd \u0159editel je schopn\u00fd rychle reagovat na v\u00fdvoj trhu a na <strong>trendy<\/strong>, kter\u00e9 mohou spole\u010dnost posunout zase o n\u011bco d\u00e1l.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Proc_je_marketingovy_reditel_dulezity\"><\/span>Pro\u010d je marketingov\u00fd \u0159editel d\u016fle\u017eit\u00fd?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing a zna\u010dka spole\u010dnosti je d\u016fle\u017eit\u00e1 pro<strong> celkovou propagaci firmy<\/strong>, udr\u017een\u00ed jej\u00ed kultury i dobr\u00e9ho jm\u00e9na na trhu pr\u00e1ce.<\/p>\n<p>A pr\u00e1v\u011b marketingov\u00fd \u0159editel buduje cel\u00fd t\u00fdm a p\u0159ed\u00e1v\u00e1 <a href=\"https:\/\/orangeacademy.cz\/clanky\/zpetna-vazba\/\" target=\"_blank\" rel=\"noopener\">zp\u011btnou vazbu<\/a>, motivuje a v\u00a0r\u00e1mci spolupr\u00e1ce zkvalit\u0148uje celou strategii a v\u00fdsledky. Jak u\u017e bylo zm\u00edn\u011bno v\u00fd\u0161e, je d\u016fle\u017eit\u00fd s\u00a0ohledem na marketingovou strategii, kterou zast\u0159e\u0161uje a bez kter\u00e9 by se atraktivn\u00ed zna\u010dka <strong>spole\u010dnosti<\/strong> nezrodila. Definuje c\u00edlovou skupinu a sestavuje pl\u00e1n pro dosa\u017een\u00ed konkr\u00e9tn\u00edch c\u00edl\u016f.<\/p>\n<p><strong>Dob\u0159e nastaven\u00fd marketing<\/strong> posouv\u00e1 firmu k\u00a0lep\u0161\u00edm v\u00fdsledk\u016fm a vyd\u011bl\u00e1v\u00e1 j\u00ed tak v\u00edce pen\u011bz. Marketingov\u00fd \u0159editel k\u00a0tomu vyu\u017e\u00edv\u00e1 sv\u00fdch zku\u0161enost\u00ed a <strong>neomezuje se<\/strong> jen na jeden zp\u016fsob spolupr\u00e1ce. P\u0159em\u00fd\u0161l\u00ed takzvan\u011b <em>\u201eout of box\u201c<\/em> a m\u00e1 vliv na systematick\u00e9 zvy\u0161ov\u00e1n\u00ed prodej\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00e9 odv\u011btv\u00ed pot\u0159ebuje ur\u010dit\u00e9 veden\u00ed. Pro marketing tuto roli v\u011bt\u0161inou zast\u00e1v\u00e1 marketingov\u00fd \u0159editel. Jak\u00fd by m\u011bl b\u00fdt a co mus\u00ed um\u011bt? Kdo je marketingov\u00fd \u0159editel? Marketingov\u00fd \u0159editel m\u00e1 na starost implementaci marketingov\u00e9 strategie ve spole\u010dnosti. Stejn\u011b tak \u0159\u00edd\u00ed marketingov\u00e9 odd\u011blen\u00ed a dohl\u00ed\u017e\u00ed na v\u0161echny marketingov\u00e9 aktivity. Celou tuto \u010dinnost prov\u00e1d\u00ed s ohledem na ji\u017e zmi\u0148ovanou [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":5937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,56,20,9],"tags":[35,65,46],"class_list":["post-9247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-personalistika","category-prace-a-kariera","category-vzdelavani","tag-kariera","tag-marketing","tag-prace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co d\u011bl\u00e1 marketingov\u00fd \u0159editel a co mus\u00ed um\u011bt?<\/title>\n<meta name=\"description\" content=\"Jak\u00e9 dovednosti by m\u011bl m\u00edt marketingov\u00fd \u0159editel a pro\u010d je d\u016fle\u017eit\u00fd? Nepodce\u0148ujte moc dob\u0159e veden\u00e9ho marketingov\u00e9ho t\u00fdmu. Dok\u00e1\u017ee z\u00e1zraky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/marketingovy-reditel\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co d\u011bl\u00e1 marketingov\u00fd \u0159editel a co mus\u00ed um\u011bt?\" \/>\n<meta property=\"og:description\" content=\"Jak\u00e9 dovednosti by m\u011bl m\u00edt marketingov\u00fd \u0159editel a pro\u010d je d\u016fle\u017eit\u00fd? Nepodce\u0148ujte moc dob\u0159e veden\u00e9ho marketingov\u00e9ho t\u00fdmu. 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