{"id":9201,"date":"2024-05-31T04:20:25","date_gmt":"2024-05-31T02:20:25","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9201"},"modified":"2024-05-31T04:28:53","modified_gmt":"2024-05-31T02:28:53","slug":"kreativni-voucher","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/kreativni-voucher\/","title":{"rendered":"Kreativn\u00ed voucher: Impulz pro inovace a rozvoj podnik\u00e1n\u00ed"},"content":{"rendered":"<p><strong>Kreativn\u00ed voucher je jedine\u010dn\u00e1 forma finan\u010dn\u00ed podpory ur\u010den\u00e1 pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 cht\u011bj\u00ed inovovat, rozv\u00edjet sv\u00e9 podnik\u00e1n\u00ed nebo zlep\u0161it sv\u00e9 marketingov\u00e9 strategie prost\u0159ednictv\u00edm spolupr\u00e1ce s kreativn\u00edmi agenturami. Tento \u010dl\u00e1nek prozkoum\u00e1, jak kreativn\u00ed voucher funguje, kdo ho m\u016f\u017ee z\u00edskat a jak m\u016f\u017ee pomoci podnik\u016fm dos\u00e1hnout jejich c\u00edl\u016f.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a019747e9ece\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a019747e9ece\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/kreativni-voucher\/#Co_je_kreativni_voucher_a_kdo_ho_poskytuje\" >Co je kreativn\u00ed voucher a kdo ho poskytuje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/kreativni-voucher\/#Vyhody_kreativniho_voucheru\" >V\u00fdhody kreativn\u00edho voucheru<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/kreativni-voucher\/#Postup_ziskani_kreativniho_voucheru\" >Postup z\u00edsk\u00e1n\u00ed kreativn\u00edho voucheru<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_kreativni_voucher_a_kdo_ho_poskytuje\"><\/span>Co je kreativn\u00ed voucher a kdo ho poskytuje?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kreativn\u00ed voucher p\u0159edstavuje <strong>jednor\u00e1zovou finan\u010dn\u00ed podporu<\/strong>, kter\u00e1 m\u00e1 za c\u00edl podpo\u0159it spolupr\u00e1ci mezi mal\u00fdmi a st\u0159edn\u00edmi podniky a kreativn\u00edmi agenturami. C\u00edlem je pomoci firm\u00e1m v oblasti designu produkt\u016f, marketingov\u00e9 strategie nebo vytvo\u0159en\u00ed PR materi\u00e1l\u016f. Financov\u00e1n je z N\u00e1rodn\u00edho pl\u00e1nu obnovy p\u0159i\u010dem\u017e minim\u00e1ln\u00ed v\u00fd\u0161e dotace je 50.000 K\u010d a maxim\u00e1ln\u00ed m\u016f\u017ee dos\u00e1hnout a\u017e 300.000 K\u010d.<\/p>\n<h3>Jak m\u016f\u017ee kreativn\u00ed voucher pomoci va\u0161emu podnik\u00e1n\u00ed?<\/h3>\n<p>Pomoc\u00ed kreativn\u00edho voucheru m\u016f\u017ee va\u0161e firma z\u00edskat p\u0159\u00edstup ke \u0161pi\u010dkov\u00fdm kreativn\u00edm slu\u017eb\u00e1m, kter\u00e9 by jinak mohly b\u00fdt finan\u010dn\u011b nedostupn\u00e9. Spolupr\u00e1ce s kreativn\u00edmi agenturami m\u016f\u017ee p\u0159in\u00e9st nov\u00e9 n\u00e1pady a p\u0159\u00edstupy, kter\u00e9 o\u017eiv\u00ed va\u0161e produkty nebo <a href=\"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/\" target=\"_blank\" rel=\"noopener\">slu\u017eby<\/a> a zv\u00fd\u0161\u00ed va\u0161i konkurenceschopnost na trhu.<\/p>\n<span class='mb-center maxbutton-4-center'><span class='maxbutton-4-container mb-container'><a class=\"maxbutton-4 maxbutton maxbutton-rekvalifikacni-kurzy-2\" target=\"_blank\" title=\"Rekvalifika\u010dn\u00ed kurzy\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\/\"><span class='mb-text'>Studujte rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Vyhody_kreativniho_voucheru\"><\/span>V\u00fdhody kreativn\u00edho voucheru<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kreativn\u00ed voucher nab\u00edz\u00ed \u0159adu v\u00fdhod, v\u010detn\u011b finan\u010dn\u00ed podpory pro inovace a rozvoj va\u0161eho podnik\u00e1n\u00ed. D\u00edky tomuto programu m\u016f\u017eete vyu\u017e\u00edt kreativn\u00ed slu\u017eby pro:<\/p>\n<ul>\n<li>design nov\u00fdch produkt\u016f,<\/li>\n<li>v\u00fdvoj efektivn\u011bj\u0161\u00edch marketingov\u00fdch strategi\u00ed,<\/li>\n<li>vytvo\u0159en\u00ed profesion\u00e1ln\u00edch PR materi\u00e1l\u016f.<\/li>\n<\/ul>\n<p>To v\u0161e p\u0159isp\u00edv\u00e1 k <strong>pos\u00edlen\u00ed va\u0161\u00ed zna\u010dky a zlep\u0161en\u00ed va\u0161\u00ed pozice na trhu.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Postup_ziskani_kreativniho_voucheru\"><\/span>Postup z\u00edsk\u00e1n\u00ed kreativn\u00edho voucheru<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Z\u00edsk\u00e1n\u00ed kreativn\u00edho voucheru vy\u017eaduje p\u0159\u00edpravu projektu a pod\u00e1n\u00ed grantov\u00e9 \u017e\u00e1dosti. Je doporu\u010deno prov\u00e9st p\u0159edb\u011b\u017en\u00fd marketingov\u00fd pr\u016fzkum, abyste zjistili, zda m\u00e1 v\u00e1\u0161 projekt \u0161anci na \u00fasp\u011bch. D\u00edky spolupr\u00e1ci s odborn\u00edky, kte\u0159\u00ed maj\u00ed zku\u0161enosti s p\u0159\u00edpravou projekt\u016f nejen pro tento typ podpory, m\u016f\u017eete u\u0161et\u0159it \u010das a zv\u00fd\u0161it \u0161ance na \u00fasp\u011bch va\u0161\u00ed \u017e\u00e1dosti.<\/p>\n<p>Kreativn\u00ed voucher p\u0159edstavuje cennou p\u0159\u00edle\u017eitost pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 cht\u011bj\u00ed inovovat a pos\u00edlit svou pozici na trhu. Finan\u010dn\u00ed podpora umo\u017e\u0148uje firm\u00e1m spolupracovat s kreativn\u00edmi agenturami a vyu\u017e\u00edt jejich slu\u017eeb pro rozvoj nov\u00fdch produkt\u016f, marketingov\u00fdch <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-na-seo\/\" target=\"_blank\" rel=\"noopener\">strategi\u00ed<\/a> nebo PR materi\u00e1l\u016f. Tento program nab\u00edz\u00ed nejen finan\u010dn\u00ed, ale i strategickou v\u00fdhodu v konkuren\u010dn\u00edm prost\u0159ed\u00ed a m\u016f\u017ee b\u00fdt kl\u00ed\u010dem k dal\u0161\u00edmu r\u016fstu a \u00fasp\u011bchu va\u0161eho podnik\u00e1n\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kreativn\u00ed voucher je jedine\u010dn\u00e1 forma finan\u010dn\u00ed podpory ur\u010den\u00e1 pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 cht\u011bj\u00ed inovovat, rozv\u00edjet sv\u00e9 podnik\u00e1n\u00ed nebo zlep\u0161it sv\u00e9 marketingov\u00e9 strategie prost\u0159ednictv\u00edm spolupr\u00e1ce s kreativn\u00edmi agenturami. Tento \u010dl\u00e1nek prozkoum\u00e1, jak kreativn\u00ed voucher funguje, kdo ho m\u016f\u017ee z\u00edskat a jak m\u016f\u017ee pomoci podnik\u016fm dos\u00e1hnout jejich c\u00edl\u016f. Co je kreativn\u00ed voucher a kdo ho [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":9207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,330,20,9],"tags":[65,447,66],"class_list":["post-9201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podnikani","category-prace-a-kariera","category-vzdelavani","tag-marketing","tag-online-podnikani","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kreativn\u00ed voucher: Impulz pro inovace a rozvoj podnik\u00e1n\u00ed<\/title>\n<meta name=\"description\" content=\"Kreativn\u00ed voucher je jedine\u010dn\u00e1 forma finan\u010dn\u00ed podpory ur\u010den\u00e1 pro mal\u00e9 a 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