{"id":9067,"date":"2024-05-15T07:20:37","date_gmt":"2024-05-15T05:20:37","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9067"},"modified":"2024-03-20T07:39:36","modified_gmt":"2024-03-20T06:39:36","slug":"emailingove-nastroje","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/emailingove-nastroje\/","title":{"rendered":"Velk\u00e9 srovn\u00e1n\u00ed emailingov\u00fdch n\u00e1stroj\u016f"},"content":{"rendered":"<p><b>Emailov\u00fd marketing je st\u00e1le jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch n\u00e1stroj\u016f pro komunikaci s klienty a budov\u00e1n\u00ed vztah\u016f s nimi. Existuje mnoho platforem, kter\u00e9 nab\u00edzej\u00ed \u0161irokou \u0161k\u00e1lu funkc\u00ed pro usnadn\u011bn\u00ed spr\u00e1vy a zvy\u0161ov\u00e1n\u00ed efektivity kampan\u00ed. T\u0159i zn\u00e1m\u00e9 emailingov\u00e9 n\u00e1stroje\u00a0 si p\u0159edstav\u00edme v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch: \u2013 SmartEmailing, MailerLite a Ecomail.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04cb560bcd6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04cb560bcd6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/emailingove-nastroje\/#Jak_funguje_emailing\" >Jak funguje emailing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/emailingove-nastroje\/#Lze_delat_emailing_zdarma\" >Lze d\u011blat emailing zdarma?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/emailingove-nastroje\/#Je_emailing_spam\" >Je emailing spam?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/emailingove-nastroje\/#Emailingove_nastroje_Srovnani\" >Emailingov\u00e9 n\u00e1stroje: Srovn\u00e1n\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Jak_funguje_emailing\"><\/span><span style=\"font-weight: 400;\">Jak funguje emailing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Emailing je marketingov\u00e1 strategie,<\/strong> kter\u00e1 spo\u010d\u00edv\u00e1 v <a href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">pos\u00edl\u00e1n\u00ed zpr\u00e1v pomoc\u00ed emailu<\/a> a to potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm \u010di klient\u016fm. Tyto zpr\u00e1vy nej\u010dast\u011bji obsahuj\u00ed reklamy, nab\u00eddky, novinky nebo jin\u00e9 informace, kter\u00e9 maj\u00ed za c\u00edl zaujmout p\u0159\u00edjemce a p\u0159im\u011bt ho k n\u011bjak\u00e9 akci, nej\u010dast\u011bji k n\u00e1kupu produktu nebo slu\u017eby.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Sb\u011br kontakt\u016f:<\/strong> Nejprve je nutn\u00e9 m\u00edt seznam emailov\u00fdch kontakt\u016f potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Kontakty lze z\u00edskat prost\u0159ednictv\u00edm webov\u00fdch formul\u00e1\u0159\u016f, sout\u011b\u017e\u00ed, online registrac\u00ed apod.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Vytvo\u0159en\u00ed obsahu:<\/strong> Samotn\u00e1 emailov\u00e1 zpr\u00e1va by m\u011bla obsahovat relevantn\u00ed informace, nab\u00eddky, obr\u00e1zky atd. M\u011bla by hlavn\u011b zaujmout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Rozes\u00edl\u00e1n\u00ed:<\/strong> Zpr\u00e1vy jsou n\u00e1sledn\u011b odesl\u00e1ny na emailov\u00e9 adresy ze seznamu kontakt\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Anal\u00fdza a vyhodnocen\u00ed:<\/strong> Po odesl\u00e1n\u00ed n\u00e1sleduje anal\u00fdza \u00fasp\u011b\u0161nosti kampan\u011b, nap\u0159\u00edklad pomoc\u00ed metrik:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">m\u00edra otev\u0159en\u00ed emailu, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">m\u00edra kliknut\u00ed na odkazy, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">proveden\u00e9 n\u00e1kupy apod.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Lze_delat_emailing_zdarma\"><\/span><span style=\"font-weight: 400;\">Lze d\u011blat emailing zdarma?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Existuj\u00ed platformy pro email marketing, kter\u00e9 <strong>nab\u00edzej\u00ed zdarma verze sv\u00fdch slu\u017eeb, av\u0161ak tyto verze maj\u00ed \u010dasto omezen\u00ed v po\u010dtu odeslan\u00fdch email\u016f<\/strong> nebo funkc\u00ed, kter\u00e9 jsou dostupn\u00e9. Pokud chcete provozovat <a href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/\" target=\"_blank\" rel=\"noopener\">profesion\u00e1ln\u00ed emailov\u00fd marketing,<\/a> je \u010dasto lep\u0161\u00ed investovat do placen\u00fdch verz\u00ed t\u011bchto slu\u017eeb, kter\u00e9 nab\u00edzej\u00ed roz\u0161\u00ed\u0159en\u00e9 funkce, <strong>lep\u0161\u00ed podporu a v\u011bt\u0161\u00ed mo\u017enosti segmentace.<\/strong><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Segmentace<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Segmentace v emailov\u00e9m marketingu spo\u010d\u00edv\u00e1 v <strong>rozd\u011blen\u00ed seznamu kontakt\u016f do r\u016fzn\u00fdch skupin<\/strong> na z\u00e1klad\u011b ur\u010dit\u00fdch charakteristik, jako je v\u011bk, pohlav\u00ed, chov\u00e1n\u00ed nebo historie n\u00e1kup\u016f. Rozd\u011blen\u00ed umo\u017e\u0148uje pos\u00edlat c\u00edlen\u011bj\u0161\u00ed a relevantn\u011bj\u0161\u00ed zpr\u00e1vy, co\u017e m\u016f\u017ee v\u00e9st k vy\u0161\u0161\u00ed \u00fasp\u011b\u0161nosti kampan\u00ed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Je_emailing_spam\"><\/span><span style=\"font-weight: 400;\">Je emailing spam?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Emailing nen\u00ed spam. Spam je nevy\u017e\u00e1dan\u00e1 a \u010dasto masov\u011b rozes\u00edlan\u00e1 po\u0161ta, kter\u00e1 se \u010dasto <strong>sna\u017e\u00ed podv\u00e1d\u011bt nebo z\u00edskat citliv\u00e9 informace od p\u0159\u00edjemce.<\/strong> Spamov\u00e9 zpr\u00e1vy mohou obsahovat podvodn\u00e9 nab\u00eddky, phishingov\u00e9 \u00fatoky, nevhodn\u00fd obsah nebo reklamy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email <a href=\"https:\/\/rekvalifikacnikurzy.cz\/kurz\/online-marketing\" target=\"_blank\" rel=\"noopener\">marketing<\/a> respektuje soukrom\u00ed a povolen\u00ed p\u0159\u00edjemce. Naopak spam poru\u0161uje pravidla a z\u00e1kony a \u010dasto \u0161kod\u00ed u\u017eivatel\u016fm i pov\u011bsti zna\u010dky. Emailing obvykle <strong>respektuje z\u00e1sady souhlasu a umo\u017e\u0148uje p\u0159\u00edjemc\u016fm odhl\u00e1sit se z odb\u011bru,<\/strong> pokud ji\u017e necht\u011bj\u00ed p\u0159ij\u00edmat zpr\u00e1vy.<\/span><\/p>\n<div id=\"attachment_9070\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9070\" class=\"wp-image-9070 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/03\/emailingove-nastroje-1-930x744.jpeg\" alt=\"emailingov\u00e9 n\u00e1stroje\" width=\"930\" height=\"744\" \/><p id=\"caption-attachment-9070\" class=\"wp-caption-text\">Samotn\u00e1 emailov\u00e1 zpr\u00e1va by m\u011bla obsahovat relevantn\u00ed informace, nab\u00eddky, obr\u00e1zky atd. M\u011bla by hlavn\u011b zaujmout.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Emailingove_nastroje_Srovnani\"><\/span>Emailingov\u00e9 n\u00e1stroje: Srovn\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">SmartEmailing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.smartemailing.cz\/\" target=\"_blank\" rel=\"noopener\">SmartEmailing<\/a> za\u010dal svou \u010dinnost v roce 2010 a <strong>je jedn\u00edm z pr\u016fkopn\u00edk\u016f v oblasti emailov\u00e9ho marketingu v \u010cesk\u00e9 republice.<\/strong> V sou\u010dasn\u00e9 dob\u011b si tento n\u00e1stroj vybralo v\u00edce ne\u017e 13.000 u\u017eivatel\u016f, kte\u0159\u00ed ka\u017ed\u00fd den odes\u00edlaj\u00ed v\u00edce ne\u017e 4.000.000 email\u016f. Jeho vynikaj\u00edc\u00ed postaven\u00ed na trhu je d\u016fsledkem vysok\u00e9 doru\u010ditelnosti a pokro\u010dil\u00e9 automatizace. SmartEmailing poskytuje u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed a \u0161irokou \u0161k\u00e1lu funkc\u00ed, kter\u00e9 usnad\u0148uj\u00ed pr\u00e1ci <strong>st\u0159edn\u00edm a velk\u00fdm firm\u00e1m, bank\u00e1m, st\u00e1tn\u00edm instituc\u00edm a medi\u00e1ln\u00edm spole\u010dnostem.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jednou z kl\u00ed\u010dov\u00fdch funkc\u00ed aplikace SmartEmailing je rozvinut\u00e1 emailov\u00e1 automatizace, kter\u00e1 umo\u017e\u0148uje efektivn\u00ed komunikaci s klienty na z\u00e1klad\u011b jejich chov\u00e1n\u00ed a n\u00e1kupn\u00edch vzorc\u016f. D\u00edky t\u00e9to automatizaci jsou emaily odeslan\u00e9 prost\u0159ednictv\u00edm SmartEmailingu chr\u00e1n\u011bny p\u0159ed skon\u010den\u00edm ve spamov\u00fdch slo\u017ek\u00e1ch. S <strong>garantovanou doru\u010ditelnost\u00ed a\u017e 99,9 %<\/strong> je jistota, \u017ee ka\u017ed\u00fd email je doru\u010den\u00fd do spr\u00e1vn\u00e9 emailov\u00e9 schr\u00e1nky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SmartEmailing klade d\u016fraz na personalizovan\u00fd p\u0159\u00edstup. Ka\u017ed\u00fd jeden email poskytuje pocit jedine\u010dnosti t\u00edm, \u017ee je p\u0159izp\u016fsoben\u00fd samotn\u00fd obsah email\u016f ka\u017ed\u00e9mu p\u0159\u00edjemci individu\u00e1ln\u011b. Oslovuje je jm\u00e9nem nebo jim p\u0159eje k narozenin\u00e1m. SmartEmailing umo\u017e\u0148uje komunikaci se z\u00e1kazn\u00edky nejen prost\u0159ednictv\u00edm emailu, ale <strong>tak\u00e9 pomoc\u00ed SMS, WhatsAppu nebo Facebook Messengeru<\/strong>.<\/span><\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\/\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h3><span style=\"font-weight: 400;\">MailerLite<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noopener\">MailerLite<\/a> je dal\u0161\u00ed popul\u00e1rn\u00ed platforma pro emailov\u00fd marketing, kter\u00e1 je zn\u00e1m\u00e1 svou jednoduchost\u00ed a snadnou pou\u017eitelnost\u00ed. Ned\u00e1vn\u00e9 zm\u011bny v\u0161ak zp\u016fsobily rozruch v komunit\u011b u\u017eivatel\u016f. Konkr\u00e9tn\u011b ukon\u010den\u00ed mo\u017enosti zdarma a zm\u011bny v cen\u00edku zp\u016fsobili, \u017ee mnoz\u00ed u\u017eivatel\u00e9 hledaj\u00ed alternativy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Od 1. 2. 2024 skon\u010dila mo\u017enost pou\u017e\u00edvat bezplatn\u00e9 \u00fa\u010dty v MailerLite Classic, ale z\u016fst\u00e1v\u00e1 <strong>mo\u017enost zdarma vyu\u017e\u00edvat MailerLite pro a\u017e 1000 aktivn\u00edch kontakt\u016f.<\/strong> Skon\u010den\u00ed bezplatn\u00fdch \u00fa\u010dt\u016f znamen\u00e1, \u017ee tyto \u00fa\u010dty budou deaktivov\u00e1ny, pokud u\u017eivatel\u00e9 cht\u011bj\u00ed nad\u00e1le vyu\u017e\u00edvat slu\u017ebu, mus\u00ed p\u0159ej\u00edt na placen\u00fd tarif v nov\u00e9m MailerLite. P\u0159echod z MailerLite Classic na nov\u00fd MailerLite <strong>zahrnuje migraci ur\u010dit\u00fdch funkc\u00ed a nastaven\u00ed, jako jsou odb\u011bratel\u00e9, formul\u00e1\u0159e, automatizace, landing pages, webov\u00e9 str\u00e1nky a \u0161ablony, ale nezahrnuje historii kampan\u00ed, p\u0159ehled aktivity v automatizaci nebo dal\u0161\u00ed u\u017eivatele \u00fa\u010dtu.<\/strong> Migrovan\u00ed odb\u011bratel\u00e9 jsou omezeni na 1000 a je nutn\u00e9 zajistit p\u0159enesen\u00ed DNS z\u00e1znam\u016f, jako jsou DKIM a SPF, pro zachov\u00e1n\u00ed funk\u010dnosti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MailerLite je online platforma pro email marketing, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm vytv\u00e1\u0159et, odes\u00edlat a sledovat v\u00fdsledky jejich emailov\u00fdch kampan\u00ed. MailerLite nab\u00edz\u00ed <strong>r\u016fzn\u00e9 funkce pro tvorbu a spr\u00e1vu emailov\u00fdch kampan\u00ed,<\/strong> v\u010detn\u011b snadn\u00e9 tvorby emailov\u00fdch \u0161ablon, spr\u00e1vy odb\u011bratelsk\u00fdch seznam\u016f, segmentace kontakt\u016f, automatizace kampan\u00ed, <a href=\"https:\/\/orangeacademy.cz\/clanky\/analyza-webu\/\" target=\"_blank\" rel=\"noopener\">sledov\u00e1n\u00ed v\u00fdsledk\u016f pomoc\u00ed anal\u00fdz<\/a> a mnoho dal\u0161\u00edho. U\u017eivatel\u00e9 mohou p\u0159izp\u016fsobovat \u0161ablony email\u016f podle sv\u00fdch pot\u0159eb a brandingu. Nab\u00edz\u00ed tak\u00e9 r\u016fzn\u00e9 mo\u017enosti personalizace a segmentace pro lep\u0161\u00ed c\u00edlen\u00ed a \u00fa\u010dinnost kampan\u00ed. Pomoc\u00ed MailerLite lze vytv\u00e1\u0159et automatizovan\u00e9 emailov\u00e9 sekvence, co\u017e jsou s\u00e9rie email\u016f odeslan\u00fdch na z\u00e1klad\u011b ur\u010dit\u00fdch ud\u00e1lost\u00ed nebo akc\u00ed, nap\u0159\u00edklad p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru nebo n\u00e1kupu.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ecomail<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ecomail.cz\/?gad_source=1&amp;gclid=CjwKCAjw7-SvBhB6EiwAwYdCASphHdVzMahH2bnnWODjbXTdqT-ndbjdR_l6nYaUT_-n9rqBgRjbnRoC8FUQAvD_BwE\" target=\"_blank\" rel=\"noopener\">Ecomail<\/a> je dal\u0161\u00ed online platforma pro email marketing, kter\u00e1 je <strong>popul\u00e1rn\u00ed zejm\u00e9na pro eshopy.<\/strong> Nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu funkc\u00ed pro vytv\u00e1\u0159en\u00ed, odes\u00edl\u00e1n\u00ed a sledov\u00e1n\u00ed emailov\u00fdch kampan\u00ed. Mezi tyto funkce pat\u0159\u00ed tvorba a p\u0159izp\u016fsoben\u00ed emailov\u00fdch \u0161ablon, spr\u00e1va odb\u011bratelsk\u00fdch seznam\u016f, segmentace kontakt\u016f, automatizace emailov\u00fdch kampan\u00ed, sledov\u00e1n\u00ed v\u00fdsledk\u016f pomoc\u00ed anal\u00fdz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforma umo\u017e\u0148uje personalizaci email\u016f na z\u00e1klad\u011b informac\u00ed o odb\u011bratel\u00edch a jejich chov\u00e1n\u00ed. D\u00edky mo\u017enosti segmentace kontakt\u016f mohou u\u017eivatel\u00e9 l\u00e9pe c\u00edlit sv\u00e9 kampan\u011b a pos\u00edlat relevantn\u00ed obsah r\u016fzn\u00fdm skupin\u00e1m sv\u00fdch z\u00e1kazn\u00edk\u016f. P<\/span><span style=\"font-weight: 400;\">oskytuje n\u00e1stroje pro vytv\u00e1\u0159en\u00ed automatizovan\u00fdch emailov\u00fdch s\u00e9ri\u00ed, kter\u00e9 mohou b\u00fdt spu\u0161t\u011bny na z\u00e1klad\u011b ur\u010dit\u00fdch ud\u00e1lost\u00ed nebo akc\u00ed, jako je <strong>nap\u0159\u00edklad registrace, n\u00e1kup, opu\u0161t\u011bn\u00fd ko\u0161\u00edk.<\/strong> To umo\u017e\u0148uje efektivn\u011bji <strong>komunikovat se z\u00e1kazn\u00edky v pr\u016fb\u011bhu jejich cesty n\u00e1kupu.<\/strong> <\/span><span style=\"font-weight: 400;\">Platforma nab\u00edz\u00ed u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed, kter\u00e9 je snadno ovladateln\u00e9 a intuitivn\u00ed pro u\u017eivatele r\u016fzn\u00e9 \u00farovn\u011b znalost\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecomail <strong>poskytuje r\u016fzn\u00e9 cenov\u00e9 nab\u00eddky v z\u00e1vislosti na po\u010dtu odb\u011bratel\u016f a pot\u0159eb\u00e1ch u\u017eivatele.<\/strong> Platforma umo\u017e\u0148uje integraci s dal\u0161\u00edmi n\u00e1stroji a slu\u017ebami, jako jsou nap\u0159\u00edklad<strong> e-commerce platformy, nap\u0159. Shopify, WooCommerce,<\/strong> CRM syst\u00e9my, analytick\u00e9 n\u00e1stroje a dal\u0161\u00ed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emailov\u00fd marketing je st\u00e1le jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch n\u00e1stroj\u016f pro komunikaci s klienty a budov\u00e1n\u00ed vztah\u016f s nimi. Existuje mnoho platforem, kter\u00e9 nab\u00edzej\u00ed \u0161irokou \u0161k\u00e1lu funkc\u00ed pro usnadn\u011bn\u00ed spr\u00e1vy a zvy\u0161ov\u00e1n\u00ed efektivity kampan\u00ed. T\u0159i zn\u00e1m\u00e9 emailingov\u00e9 n\u00e1stroje\u00a0 si p\u0159edstav\u00edme v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch: \u2013 SmartEmailing, MailerLite a Ecomail. Jak funguje emailing? Emailing je marketingov\u00e1 strategie, kter\u00e1 spo\u010d\u00edv\u00e1 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,330],"tags":[166,65,66,54],"class_list":["post-9067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podnikani","tag-finance","tag-marketing","tag-online-marketing","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Velk\u00e9 srovn\u00e1n\u00ed emailingov\u00fdch n\u00e1stroj\u016f<\/title>\n<meta name=\"description\" content=\"Emailov\u00fd marketing a jeho emailingov\u00e9 n\u00e1stroje jsou st\u00e1le jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch pro 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