{"id":9010,"date":"2024-04-24T08:18:23","date_gmt":"2024-04-24T06:18:23","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9010"},"modified":"2024-03-08T06:22:17","modified_gmt":"2024-03-08T05:22:17","slug":"tiktok-fenomen-digitalni-ery","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/","title":{"rendered":"TikTok: Fenom\u00e9n digit\u00e1ln\u00ed \u00e9ry a jeho vliv na marketing a spole\u010dnost"},"content":{"rendered":"<p><strong>TikTok, aplikace pro sd\u00edlen\u00ed kr\u00e1tk\u00fdch vide\u00ed, se b\u011bhem posledn\u00edch let stal glob\u00e1ln\u00edm fenom\u00e9nem, kter\u00fd z\u00e1sadn\u011b m\u011bn\u00ed digit\u00e1ln\u00ed komunikaci, marketing a soci\u00e1ln\u00ed interakce. Tento \u010dl\u00e1nek se zam\u011b\u0159uje na to, co TikTok je, jak se od ostatn\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed li\u0161\u00ed a jak\u00fd m\u00e1 vliv na marketingov\u00e9 strategie a spole\u010densk\u00e9 trendy.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1fefdd14c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1fefdd14c3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#Co_je_TikTok_a_jak_funguje\" >Co je TikTok a jak funguje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#Unikatni_vlastnosti_TikToku\" >Unik\u00e1tn\u00ed vlastnosti TikToku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#Strategie_marketingu_na_TikToku\" >Strategie marketingu na TikToku<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_TikTok_a_jak_funguje\"><\/span>Co je TikTok a jak funguje?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok je mobiln\u00ed aplikace, kter\u00e1 u\u017eivatel\u016fm umo\u017e\u0148uje vytv\u00e1\u0159et, sd\u00edlet a prohl\u00ed\u017eet kr\u00e1tk\u00e1 videa. Za svou popularitu vd\u011b\u010d\u00ed p\u0159edev\u0161\u00edm intuitivn\u00edmu rozhran\u00ed, \u0161irok\u00e9 \u0161k\u00e1le n\u00e1stroj\u016f pro editaci vide\u00ed a algoritmu, kter\u00fd efektivn\u011b personalizuje obsah pro ka\u017ed\u00e9ho u\u017eivatele. TikTok se rychle stal platformou pro vyj\u00e1d\u0159en\u00ed kreativity, sd\u00edlen\u00ed z\u00e1bavn\u00fdch moment\u016f a dokonce i platformou pro <a href=\"https:\/\/rekvalifikacnikurzy.cz\/kurz\" target=\"_blank\" rel=\"noopener\">vzd\u011bl\u00e1vac\u00ed<\/a> a informa\u010dn\u00ed obsah.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unikatni_vlastnosti_TikToku\"><\/span>Unik\u00e1tn\u00ed vlastnosti TikToku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Na rozd\u00edl od jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed, TikTok klade d\u016fraz na spont\u00e1nn\u00ed a autentick\u00fd obsah. Jeho &#8220;For You&#8221; str\u00e1nka umo\u017e\u0148uje u\u017eivatel\u016fm objevovat nov\u00e1 videa, kter\u00e1 jsou p\u0159izp\u016fsobena jejich chut\u00edm a z\u00e1jm\u016fm. Tato funkce podporuje rychlou vir\u00e1lnost obsahu a umo\u017e\u0148uje i nov\u00fdm tv\u016frc\u016fm dos\u00e1hnout velk\u00e9ho publika.<\/p>\n<h3>Vliv TikToku na marketing a reklamu<\/h3>\n<p>TikTok nab\u00edz\u00ed zna\u010dk\u00e1m a market\u00e9r\u016fm nov\u00e9 mo\u017enosti, jak oslovit mlad\u0161\u00ed generace. D\u00edky sv\u00e9 vysok\u00e9 anga\u017eovanosti a personalizovan\u00e9mu obsahu se TikTok stal efektivn\u00edm n\u00e1strojem pro vir\u00e1ln\u00ed marketing, influencer marketing a zna\u010dkov\u00e9 kampan\u011b. Zna\u010dky vyu\u017e\u00edvaj\u00ed platformu k propagaci produkt\u016f, interakci s komunitou a budov\u00e1n\u00ed identity.<\/p>\n<span class='mb-center maxbutton-12-center'><span class='maxbutton-12-container mb-container'><a class=\"maxbutton-12 maxbutton maxbutton-kurz-ucetnictvi-online\" target=\"_blank\" title=\"Kurz \u00fa\u010detnictv\u00ed online\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\/kurz-ucetnictvi-online\/\"><span class='mb-text'>Studujte kurz \u00fa\u010detnictv\u00ed 100% online<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Strategie_marketingu_na_TikToku\"><\/span>Strategie marketingu na TikToku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00dasp\u011b\u0161n\u00fd marketing na TikToku vy\u017eaduje kreativn\u00ed p\u0159\u00edstup a autenti\u010dnost. Zna\u010dky, kter\u00e9 se dok\u00e1\u017eou p\u0159izp\u016fsobit dynamick\u00e9mu a kreativn\u00edmu prost\u0159ed\u00ed TikToku, \u010dasto zaznamen\u00e1vaj\u00ed zv\u00fd\u0161enou viditelnost a anga\u017eovanost. Vytv\u00e1\u0159en\u00ed origin\u00e1ln\u00edho obsahu, spolupr\u00e1ce s<a href=\"https:\/\/orangeacademy.cz\/clanky\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\"> influencery<\/a> a zapojen\u00ed do trend\u016f jsou kl\u00ed\u010dov\u00e9 strategie pro jeho efektivn\u00ed vyu\u017eit\u00ed v marketingu.<\/p>\n<h3>Soci\u00e1ln\u00ed a kulturn\u00ed dopad<\/h3>\n<p>Bezesporu m\u00e1 v\u00fdznamn\u00fd vliv na soci\u00e1ln\u00ed a kulturn\u00ed trendy, zejm\u00e9na mezi mlad\u0161\u00edmi generacemi. Platforma podporuje nov\u00e9 formy vyj\u00e1d\u0159en\u00ed, umo\u017e\u0148uje rychl\u00e9 \u0161\u00ed\u0159en\u00ed trend\u016f a st\u00e1v\u00e1 se zdrojem pro novou hudebn\u00ed a um\u011bleckou tvorbu. Hraje tak\u00e9 roli v soci\u00e1ln\u00edch hnut\u00edch, kde umo\u017e\u0148uje sd\u00edlen\u00ed informac\u00ed a mobilizaci komunit.<\/p>\n<h3>V\u00fdzvy a kontroverze<\/h3>\n<p>P\u0159es svou popularitu \u010del\u00ed TikTok tak\u00e9 kritice a kontroverz\u00edm, zejm\u00e9na pokud jde o ot\u00e1zky soukrom\u00ed, bezpe\u010dnosti dat a \u0161\u00ed\u0159en\u00ed dezinformac\u00ed. Platforma se sna\u017e\u00ed \u0159e\u0161it tyto probl\u00e9my prost\u0159ednictv\u00edm zlep\u0161en\u00ed sv\u00fdch <a href=\"https:\/\/orangeacademy.cz\/clanky\/bezpecnost-na-internetu\/\" target=\"_blank\" rel=\"noopener\">bezpe\u010dnostn\u00edch<\/a> opat\u0159en\u00ed a moderace obsahu.<\/p>\n<p>TikTok se stal neodd\u011blitelnou sou\u010d\u00e1st\u00ed digit\u00e1ln\u00ed kultury, ovliv\u0148uje marketingov\u00e9 strategie, formuje soci\u00e1ln\u00ed a kulturn\u00ed trendy a nab\u00edz\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti pro kreativn\u00ed vyj\u00e1d\u0159en\u00ed. P\u0159esto\u017ee \u010del\u00ed v\u00fdzv\u00e1m, jeho r\u016fst a vliv nazna\u010duj\u00ed, \u017ee TikTok bude i nad\u00e1le hr\u00e1t kl\u00ed\u010dovou roli v digit\u00e1ln\u00edm sv\u011bt\u011b.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok, aplikace pro sd\u00edlen\u00ed kr\u00e1tk\u00fdch vide\u00ed, se b\u011bhem posledn\u00edch let stal glob\u00e1ln\u00edm fenom\u00e9nem, kter\u00fd z\u00e1sadn\u011b m\u011bn\u00ed digit\u00e1ln\u00ed komunikaci, marketing a soci\u00e1ln\u00ed interakce. Tento \u010dl\u00e1nek se zam\u011b\u0159uje na to, co TikTok je, jak se od ostatn\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed li\u0161\u00ed a jak\u00fd m\u00e1 vliv na marketingov\u00e9 strategie a spole\u010densk\u00e9 trendy. Co je TikTok a jak funguje? TikTok [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":9011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[65,447,66],"class_list":["post-9010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-online-podnikani","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok: Fenom\u00e9n digit\u00e1ln\u00ed \u00e9ry a jeho vliv na marketing a spole\u010dnost<\/title>\n<meta name=\"description\" content=\"TikTok se b\u011bhem posledn\u00edch let stal glob\u00e1ln\u00edm fenom\u00e9nem, kter\u00fd z\u00e1sadn\u011b m\u011bn\u00ed digit\u00e1ln\u00ed komunikaci, marketing a soci\u00e1ln\u00ed interakce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok: Fenom\u00e9n digit\u00e1ln\u00ed \u00e9ry a jeho vliv na marketing a spole\u010dnost\" \/>\n<meta property=\"og:description\" content=\"TikTok se b\u011bhem posledn\u00edch let stal glob\u00e1ln\u00edm fenom\u00e9nem, kter\u00fd z\u00e1sadn\u011b m\u011bn\u00ed digit\u00e1ln\u00ed komunikaci, marketing a soci\u00e1ln\u00ed interakce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T06:18:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/03\/tiktok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denisa Havlov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denisa Havlov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok: Fenom\u00e9n digit\u00e1ln\u00ed \u00e9ry a jeho vliv na marketing a spole\u010dnost","description":"TikTok se b\u011bhem posledn\u00edch let stal glob\u00e1ln\u00edm fenom\u00e9nem, kter\u00fd z\u00e1sadn\u011b m\u011bn\u00ed digit\u00e1ln\u00ed komunikaci, marketing a soci\u00e1ln\u00ed interakce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/","og_locale":"cs_CZ","og_type":"article","og_title":"TikTok: Fenom\u00e9n digit\u00e1ln\u00ed \u00e9ry a jeho vliv na marketing a spole\u010dnost","og_description":"TikTok se b\u011bhem posledn\u00edch let stal glob\u00e1ln\u00edm fenom\u00e9nem, kter\u00fd z\u00e1sadn\u011b m\u011bn\u00ed digit\u00e1ln\u00ed komunikaci, marketing a soci\u00e1ln\u00ed interakce.","og_url":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2024-04-24T06:18:23+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/03\/tiktok.jpg","type":"image\/jpeg"}],"author":"Denisa Havlov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Denisa Havlov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/"},"author":{"name":"Denisa Havlov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c7e77f01a14a1b3eaa010c2852075590"},"headline":"TikTok: Fenom\u00e9n digit\u00e1ln\u00ed \u00e9ry a jeho vliv na marketing a spole\u010dnost","datePublished":"2024-04-24T06:18:23+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/"},"wordCount":551,"commentCount":0,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/03\/tiktok.jpg","keywords":["marketing","online podnik\u00e1n\u00ed","online-marketing"],"articleSection":["Online marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/","url":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/","name":"TikTok: Fenom\u00e9n digit\u00e1ln\u00ed \u00e9ry a jeho vliv na marketing a spole\u010dnost","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/03\/tiktok.jpg","datePublished":"2024-04-24T06:18:23+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c7e77f01a14a1b3eaa010c2852075590"},"description":"TikTok se b\u011bhem posledn\u00edch let stal glob\u00e1ln\u00edm fenom\u00e9nem, kter\u00fd z\u00e1sadn\u011b m\u011bn\u00ed digit\u00e1ln\u00ed komunikaci, marketing a soci\u00e1ln\u00ed interakce.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/03\/tiktok.jpg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2024\/03\/tiktok.jpg","width":1200,"height":800,"caption":"tiktok"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/tiktok-fenomen-digitalni-ery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"TikTok: Fenom\u00e9n digit\u00e1ln\u00ed \u00e9ry a jeho vliv na marketing a spole\u010dnost"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c7e77f01a14a1b3eaa010c2852075590","name":"Denisa Havlov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/26be4c7ce07e6658b777dcd314536b67c9355700960a6593f161f69ed501b223?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26be4c7ce07e6658b777dcd314536b67c9355700960a6593f161f69ed501b223?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26be4c7ce07e6658b777dcd314536b67c9355700960a6593f161f69ed501b223?s=96&d=wavatar&r=g","caption":"Denisa Havlov\u00e1"},"url":"https:\/\/orangeacademy.cz\/clanky\/author\/havlova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/9010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=9010"}],"version-history":[{"count":4,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/9010\/revisions"}],"predecessor-version":[{"id":9047,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/9010\/revisions\/9047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/9011"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=9010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=9010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=9010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}