{"id":9006,"date":"2024-04-22T07:47:12","date_gmt":"2024-04-22T05:47:12","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=9006"},"modified":"2024-03-02T16:14:45","modified_gmt":"2024-03-02T15:14:45","slug":"oslnivy-redesign","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/oslnivy-redesign\/","title":{"rendered":"Oslniv\u00fd redesign webu a loga: Znovuobjeven\u00ed va\u0161\u00ed vizu\u00e1ln\u00ed identity"},"content":{"rendered":"<p><strong>Redesign webu a loga je kl\u00ed\u010dov\u00fdm krokem pro ka\u017edou zna\u010dku, kter\u00e1 si p\u0159eje z\u016fstat relevantn\u00ed, konkurenceschopn\u00e1 a vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e1 v rychle se m\u011bn\u00edc\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b. Tento \u010dl\u00e1nek se zam\u011b\u0159uje na d\u016fle\u017eitost obnovy vizu\u00e1ln\u00ed identity a poskytuje praktick\u00e9 rady, jak \u00fasp\u011b\u0161n\u011b navigovat procesem redesignu, aby va\u0161e zna\u010dka z\u00e1\u0159ila nov\u00fdm sv\u011btlem.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0779e9ca5f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0779e9ca5f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/oslnivy-redesign\/#Proc_je_cas_na_redesign\" >Pro\u010d je \u010das na redesign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/oslnivy-redesign\/#Klicove_kroky_k_uspesnemu_redesignu\" >Kl\u00ed\u010dov\u00e9 kroky k \u00fasp\u011b\u0161n\u00e9mu redesignu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/oslnivy-redesign\/#Redesign_Jak_nejlepe_se_ho_zhostit\" >Redesign: Jak nejl\u00e9pe se ho zhostit?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Proc_je_cas_na_redesign\"><\/span>Pro\u010d je \u010das na redesign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Redesign webu a loga nen\u00ed jen o zm\u011bn\u011b vzhledu. Je to o strategick\u00e9m znovu definov\u00e1n\u00ed toho, jak va\u0161e zna\u010dka komunikuje sv\u00e9 hodnoty, posl\u00e1n\u00ed a jedine\u010dnost. V dne\u0161n\u00ed dob\u011b, kdy se u\u017eivatelsk\u00e9 preference a technologie neust\u00e1le vyv\u00edjej\u00ed, m\u016f\u017ee b\u00fdt va\u0161e st\u00e1vaj\u00edc\u00ed vizu\u00e1ln\u00ed identita zastaral\u00e1 nebo ne\u00fa\u010dinn\u00e1 v oslovov\u00e1n\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupiny.<\/p>\n<h3>Indik\u00e1tory, \u017ee je \u010das na zm\u011bnu<\/h3>\n<p>Existuje n\u011bkolik sign\u00e1l\u016f, kter\u00e9 nazna\u010duj\u00ed pot\u0159ebu redesignu. Mo\u017en\u00e1 jste roz\u0161\u00ed\u0159ili sv\u00e9 podnik\u00e1n\u00ed a va\u0161e st\u00e1vaj\u00edc\u00ed logo a web ji\u017e neodr\u00e1\u017eej\u00ed rozsah va\u0161ich slu\u017eeb nebo produkt\u016f. Va\u0161e vizu\u00e1ln\u00ed identita nekomunikuje spr\u00e1vn\u011b va\u0161e hodnoty nebo se neli\u0161\u00ed od <a href=\"https:\/\/orangeacademy.cz\/clanky\/intervence-cnb\/\" target=\"_blank\" rel=\"noopener\">konkurence<\/a>. Nebo jednodu\u0161e, design va\u0161eho webu a loga je zastaral\u00fd a neposkytuje optim\u00e1ln\u00ed u\u017eivatelskou zku\u0161enost.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Klicove_kroky_k_uspesnemu_redesignu\"><\/span>Kl\u00ed\u010dov\u00e9 kroky k \u00fasp\u011b\u0161n\u00e9mu redesignu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Redesign webu a loga vy\u017eaduje pe\u010dliv\u00e9 pl\u00e1nov\u00e1n\u00ed a strategick\u00fd p\u0159\u00edstup. Zde jsou kl\u00ed\u010dov\u00e9 kroky, kter\u00e9 byste m\u011bli zv\u00e1\u017eit, aby byl proces co nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed.<\/p>\n<h3>Definice c\u00edl\u016f a strategie<\/h3>\n<p>Za\u010dn\u011bte t\u00edm, \u017ee jasn\u011b definujete, \u010deho chcete redesignem dos\u00e1hnout. Chcete zlep\u0161it u\u017eivatelskou zku\u0161enost na va\u0161em webu? Chcete, aby va\u0161e logo l\u00e9pe odr\u00e1\u017eelo hodnoty va\u0161\u00ed zna\u010dky? M\u00e1te v pl\u00e1nu oslovit novou c\u00edlovou skupinu? Va\u0161e c\u00edle by m\u011bly informovat o celkov\u00e9 strategii redesignu.<\/p>\n<h3>V\u00fdzkum a inspirace<\/h3>\n<p>Pod\u00edvejte se na trendy v designu, konkurenci a na p\u0159\u00e1n\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupiny. Sb\u00edrejte inspiraci, ale pamatujte, \u017ee c\u00edlem nen\u00ed kop\u00edrovat, ale naj\u00edt jedine\u010dn\u00fd vizu\u00e1ln\u00ed styl pro va\u0161i zna\u010dku.<\/p>\n<h3>Volba spr\u00e1vn\u00e9ho t\u00fdmu<\/h3>\n<p>Redesign je komplexn\u00ed projekt, kter\u00fd vy\u017eaduje r\u016fzn\u00e9 dovednosti &#8211; od grafick\u00e9ho designu p\u0159es UX\/UI design a\u017e po <a href=\"https:\/\/rekvalifikacnikurzy.cz\/kurz\/online-marketing\" target=\"_blank\" rel=\"noopener\">marketing<\/a>. Ujist\u011bte se, \u017ee v\u00e1\u0161 t\u00fdm nebo extern\u00ed agentura, kterou si najmete, rozum\u00ed va\u0161im c\u00edl\u016fm a m\u00e1 pot\u0159ebn\u00e9 dovednosti a zku\u0161enosti.<\/p>\n<span class='mb-center maxbutton-10-center'><span class='maxbutton-10-container mb-container'><a class=\"maxbutton-10 maxbutton maxbutton-kurz-programator\" target=\"_blank\" title=\"Kurz program\u00e1tor\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/it-kurzy\/rekvalifikacni-kurz-tvorba-www-aplikaci\"><span class='mb-text'>Nau\u010dte se programovat v na\u0161em kurzu<\/span><\/a><\/span><\/span>\n<h3>Testov\u00e1n\u00ed<\/h3>\n<p>P\u0159ed fin\u00e1ln\u00edm spu\u0161t\u011bn\u00edm redesignu je d\u016fle\u017eit\u00e9 testovat v\u00fdsledek s re\u00e1ln\u00fdmi u\u017eivateli. Toto v\u00e1m umo\u017en\u00ed identifikovat a \u0159e\u0161it probl\u00e9my ux experience a zjistit, jak va\u0161e c\u00edlov\u00e1 skupina reaguje na nov\u00fd design.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Redesign_Jak_nejlepe_se_ho_zhostit\"><\/span>Redesign: Jak nejl\u00e9pe se ho zhostit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159i redesignu webu a loga je d\u016fle\u017eit\u00e9 udr\u017eet si soust\u0159ed\u011bn\u00ed na u\u017eivatele a zna\u010dku. Ujist\u011bte se, \u017ee nov\u00fd design je p\u0159\u00edstupn\u00fd, u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd a reprezentuje va\u0161e hodnoty. Nezapome\u0148te tak\u00e9 na SEO a optimalizaci pro <a href=\"https:\/\/orangeacademy.cz\/clanky\/internet-v-mobilu\/\" target=\"_blank\" rel=\"noopener\">mobiln\u00ed<\/a> za\u0159\u00edzen\u00ed, aby v\u00e1\u0161 web dos\u00e1hl co nejlep\u0161\u00edho v\u00fdkonu.<\/p>\n<p>Redesign webu a loga m\u016f\u017ee b\u00fdt v\u00fdznamn\u00fdm krokem k o\u017eiven\u00ed va\u0161\u00ed zna\u010dky a zlep\u0161en\u00ed va\u0161\u00ed online p\u016fsobnosti. P\u0159i spr\u00e1vn\u00e9m p\u0159\u00edstupu m\u016f\u017ee v\u00e9st k lep\u0161\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti, zv\u00fd\u0161en\u00e9 rozpoznatelnosti zna\u010dky a dokonce i ke zv\u00fd\u0161en\u00ed konverz\u00ed. Kl\u00ed\u010dem k \u00fasp\u011bchu je jasn\u00e1 strategie, d\u016fkladn\u00fd v\u00fdzkum a zapojen\u00ed spr\u00e1vn\u00e9ho t\u00fdmu expert\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redesign webu a loga je kl\u00ed\u010dov\u00fdm krokem pro ka\u017edou zna\u010dku, kter\u00e1 si p\u0159eje z\u016fstat relevantn\u00ed, konkurenceschopn\u00e1 a vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e1 v rychle se m\u011bn\u00edc\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b. Tento \u010dl\u00e1nek se zam\u011b\u0159uje na d\u016fle\u017eitost obnovy vizu\u00e1ln\u00ed identity a poskytuje praktick\u00e9 rady, jak \u00fasp\u011b\u0161n\u011b navigovat procesem redesignu, aby va\u0161e zna\u010dka z\u00e1\u0159ila nov\u00fdm sv\u011btlem. Pro\u010d je \u010das na redesign? Redesign [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":9007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[333,9],"tags":[442,65,448],"class_list":["post-9006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programovani","category-vzdelavani","tag-it-a-programovani","tag-marketing","tag-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oslniv\u00fd redesign webu a loga: Znovuobjeven\u00ed va\u0161\u00ed vizu\u00e1ln\u00ed identity<\/title>\n<meta name=\"description\" content=\"Redesign webu a loga je kl\u00ed\u010dov\u00fdm krokem pro ka\u017edou zna\u010dku, kter\u00e1 si p\u0159eje z\u016fstat konkurenceschopn\u00e1 a vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e1 v 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