{"id":8581,"date":"2024-02-12T09:13:26","date_gmt":"2024-02-12T08:13:26","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=8581"},"modified":"2024-02-04T16:46:13","modified_gmt":"2024-02-04T15:46:13","slug":"reels-na-instagramu","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/reels-na-instagramu\/","title":{"rendered":"Reels na Instagramu: Inspirujte a bavte sv\u00e9 publikum skrze poutav\u00e1 videa"},"content":{"rendered":"<p><b>Reels na Instagramu jsou kr\u00e1tk\u00e1 videa, kter\u00e1 se stala v posledn\u00edch letech velmi popul\u00e1rn\u00ed. Jsou skv\u011bl\u00fdm zp\u016fsobem, jak se inspirovat, bavit a u\u010dit se nov\u00e9 v\u011bci. Pokud chcete, aby va\u0161e Reels zaujala va\u0161e publikum, je d\u016fle\u017eit\u00e9, aby byla poutav\u00e1 a zaj\u00edmav\u00e1.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1d3adf8da6e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1d3adf8da6e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/reels-na-instagramu\/#Co_je_to_Reels\" >Co je to Reels?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/reels-na-instagramu\/#Jak_pracovat_s_Reels_na_Instagramu_v_podnikani\" >Jak pracovat s Reels na Instagramu v podnik\u00e1n\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/reels-na-instagramu\/#Pridejte_k_Reels_titulky\" >P\u0159idejte k Reels titulky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/reels-na-instagramu\/#Algoritmus_Reels\" >Algoritmus Reels\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/reels-na-instagramu\/#V_cem_se_Reels_lisi_od_Tiktoku\" >V \u010dem se Reels li\u0161\u00ed od Tiktoku?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_to_Reels\"><\/span><span style=\"font-weight: 400;\">Co je to Reels?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reels jsou kr\u00e1tk\u00e1 videa, kter\u00e1 lze <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-sledujici-na-instagramu\/\" target=\"_blank\" rel=\"noopener\">nahr\u00e1vat na Instagram.<\/a> Svou popularitu si Reels z\u00edskala v roce 2020, kdy reagovala na popularitu <a href=\"https:\/\/www.tiktok.com\/cs-CZ\/\" target=\"_blank\" rel=\"noopener\">TikToku<\/a>. V sou\u010dasn\u00e9 dob\u011b se jedn\u00e1 o <strong>nejobl\u00edben\u011bj\u0161\u00ed typ p\u0159\u00edsp\u011bvk\u016f a c\u00edl\u00ed p\u0159edev\u0161\u00edm na mlad\u0161\u00ed publikum.<\/strong> Maj\u00ed d\u00e9lku a\u017e 90 vte\u0159in a nej\u010dast\u011bji se to\u010d\u00ed v re\u017eimu na v\u00fd\u0161ku, tak aby se maxim\u00e1ln\u011b p\u0159izp\u016fsobila div\u00e1kovi, kter\u00fd je sleduje nej\u010dast\u011bji na telefonu. Zobrazuj\u00ed se v sekci Reels v aplikaci Instagram a mohou b\u00fdt sd\u00edlena na hlavn\u00edm kan\u00e1lu, v p\u0159\u00edb\u011bz\u00edch nebo v DM.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Jak na poutav\u00e1 Reels na Instagramu?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Z<strong>am\u011b\u0159te se na kvalitn\u00ed obsah<\/strong> \u2013 Reels maj\u00ed b\u00fdt kvalitn\u011b nato\u010den\u00e9 a sest\u0159\u00edhan\u00e9. To znamen\u00e1, \u017ee maj\u00ed m\u00edt dobrou zvukovou i obrazovou kvalitu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pou\u017e\u00edvejte zaj\u00edmav\u00e9 t\u00e9ma<\/strong> \u2013 Reels maj\u00ed b\u00fdt o n\u011b\u010dem, co va\u0161e publikum zaj\u00edm\u00e1. M\u016f\u017eete se zam\u011b\u0159it na sv\u016fj osobn\u00ed \u017eivot, sv\u00e9 kon\u00ed\u010dky, podnik\u00e1n\u00ed nebo pr\u00e1ci.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pou\u017e\u00edvejte kreativn\u00ed prvky<\/strong> \u2013 Reels mohou b\u00fdt o\u017eivena pomoc\u00ed r\u016fzn\u00fdch kreativn\u00edch prvk\u016f, jako jsou filtry, efekty, p\u0159echody nebo hudba.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Jak_pracovat_s_Reels_na_Instagramu_v_podnikani\"><\/span><span style=\"font-weight: 400;\">Jak pracovat s Reels na Instagramu v podnik\u00e1n\u00ed?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reels mohou b\u00fdt skv\u011bl\u00fdm <a href=\"https:\/\/orangeacademy.cz\/clanky\/nastroje-pro-podnikatele\/\" target=\"_blank\" rel=\"noopener\">marketingov\u00fdm n\u00e1strojem pro podnik\u00e1n\u00ed.<\/a> M\u016f\u017eete je pou\u017e\u00edt k propagaci sv\u00fdch produkt\u016f nebo slu\u017eeb, k budov\u00e1n\u00ed vztah\u016f se z\u00e1kazn\u00edky nebo k poskytnut\u00ed zaj\u00edmav\u00fdch informac\u00ed o sv\u00e9m oboru. Vytvo\u0159it Instagram Reels je snadn\u00e9. Sta\u010d\u00ed otev\u0159\u00edt aplikaci Instagram a p\u0159ej\u00edt do sekce Reels. Pot\u00e9 klepn\u011bte na tla\u010d\u00edtko &#8220;Nov\u00e9 Reels&#8221; a za\u010dn\u011bte nat\u00e1\u010det.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vytvo\u0159te poutav\u00e1 videa, kter\u00e1 zaujmou va\u0161i c\u00edlovou skupinu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pou\u017eijte hashtagy, aby se va\u0161e Reels zobrazilo v\u00edce lidem.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sledujte trendy a zapojte se do konverzac\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spolupracujte s influencery.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Pridejte_k_Reels_titulky\"><\/span><span style=\"font-weight: 400;\">P\u0159idejte k Reels titulky<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Titulky v Reels jsou dal\u0161\u00edm skv\u011bl\u00fdm zp\u016fsobem, jak<strong> zlep\u0161it p\u0159\u00edstupnost va\u0161eho obsahu a z\u00e1rove\u0148 zv\u00fd\u0161it jeho sledovanost.<\/strong> Titulky zvy\u0161uj\u00ed dostupnost va\u0161eho obsahu. Usnadn\u00ed u\u017eivatel\u016fm, kte\u0159\u00ed maj\u00ed probl\u00e9my se sluchem, sledovat va\u0161e Reels a vyu\u017e\u00edvat v\u0161echny jejich v\u00fdhody. D\u00e1le titulky mohou zv\u00fd\u0161it sledovanost va\u0161ich Reels t\u00edm, \u017ee je zp\u0159\u00edstup\u0148uj\u00ed \u0161ir\u0161\u00edmu publiku. Lid\u00e9, kte\u0159\u00ed by jinak nemohli sledovat va\u0161e Reels kv\u016fli tomu, \u017ee se nach\u00e1z\u00ed v hlu\u010dn\u00e9m prost\u0159ed\u00ed, nap\u0159. cesta v MHD, si je nyn\u00ed mohou p\u0159e\u010d\u00edst v titulc\u00edch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159id\u00e1v\u00e1n\u00ed titulk\u016f do Reels je snadn\u00e9. M\u016f\u017eete pou\u017e\u00edt jeden z t\u011bchto dvou zp\u016fsob\u016f:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pou\u017eijte automatick\u00e9 titulky:<\/strong> Instagram automaticky generuje <a href=\"https:\/\/orangeacademy.cz\/clanky\/strojove-uceni\/\" target=\"_blank\" rel=\"noopener\">pomoc\u00ed AI titulky pro va\u0161e Reels.<\/a> Tyto titulky v\u0161ak nemus\u00ed b\u00fdt v\u017edy p\u0159esn\u00e9, kontrola je zde na m\u00edst\u011b.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>P\u0159idejte ru\u010dn\u011b titulky:<\/strong> Pokud chcete m\u00edt jistotu, \u017ee va\u0161e titulky jsou p\u0159esn\u00e9 a kvalitn\u00ed, m\u016f\u017eete je p\u0159idat ru\u010dn\u011b. M\u016f\u017eete pou\u017e\u00edt n\u00e1stroje pro vytv\u00e1\u0159en\u00ed titulk\u016f, jako je Adobe Premiere Pro nebo Final Cut Pro.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A\u0165 u\u017e pou\u017eijete jak\u00fdkoli zp\u016fsob, ujist\u011bte se, \u017ee va\u0161e titulky jsou jasn\u011b \u010diteln\u00e9 a gramaticky spr\u00e1vn\u00e9. Titulky by m\u011bly b\u00fdt um\u00edst\u011bny nad nebo pod va\u0161\u00edm videem a m\u011bly by b\u00fdt dostate\u010dn\u011b velk\u00e9.<\/span><\/p>\n<div id=\"attachment_8582\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8582\" class=\"wp-image-8582 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/12\/reels-2-930x620.jpeg\" alt=\"reels na instagramu\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-8582\" class=\"wp-caption-text\">V sou\u010dasn\u00e9 dob\u011b se jedn\u00e1 o nejobl\u00edben\u011bj\u0161\u00ed typ p\u0159\u00edsp\u011bvk\u016f a c\u00edl\u00ed p\u0159edev\u0161\u00edm na mlad\u0161\u00ed publikum.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Algoritmus_Reels\"><\/span><span style=\"font-weight: 400;\">Algoritmus Reels\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Algoritmus je pom\u011brn\u011b slo\u017eit\u00fd syst\u00e9m, kter\u00fd se sna\u017e\u00ed p\u0159edpov\u011bd\u011bt, kter\u00e1 Reels by se konkr\u00e9tn\u00edmu u\u017eivateli mohla l\u00edbit. U\u017eivateli se nezobrazuje jen tvorba od lid\u00ed, kter\u00e9 sleduje, ale na z\u00e1klad\u011b algoritm\u016f <strong>navrhne Instagram videa, kter\u00e1 se u\u017eivateli zobraz\u00ed.<\/strong> Zohled\u0148uje p\u0159itom \u0159adu faktor\u016f jako je nap\u0159\u00edklad p\u0159edchoz\u00ed interakce. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud jste v minulosti sledovali, lajkovali nebo komentovali Reels od ur\u010dit\u00e9ho u\u017eivatele, je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee se v\u00e1m zobraz\u00ed dal\u0161\u00ed Reels od tohoto u\u017eivatele. <\/span><span style=\"font-weight: 400;\">Dal\u0161\u00edm faktorem je sledovan\u00ed a lajkov\u00e1n\u00ed. Pokud sledujete \u00fa\u010dty, kter\u00e9 zve\u0159ej\u0148uj\u00ed Reels, je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee se v\u00e1m zobraz\u00ed Reels od t\u011bchto \u00fa\u010dt\u016f. Stejn\u011b tak pokud lajkujete Reels, kter\u00e1 se v\u00e1m l\u00edb\u00ed, je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee se v\u00e1m zobraz\u00ed dal\u0161\u00ed Reels podobn\u00e9ho obsahu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Algoritmus zohled\u0148uje i trendy.<\/strong> Instagram sleduje trendy v Reels a zobrazuje Reels, kter\u00e1 jsou relevantn\u00ed pro aktu\u00e1ln\u00ed trendy.<\/span><\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"V_cem_se_Reels_lisi_od_Tiktoku\"><\/span><span style=\"font-weight: 400;\">V \u010dem se Reels li\u0161\u00ed od Tiktoku?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u011bkdo by mohl \u0159\u00edct, \u017ee se Reels od Tiktoku neli\u0161\u00ed v\u016fbec, ale opak je pravdou.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram Reels funguj\u00ed jinak. Maj\u00ed jin\u00fd algoritmus, kter\u00fd jen \u010d\u00e1ste\u010dn\u011b souvis\u00ed s va\u0161\u00ed aktivitou. <\/span><span style=\"font-weight: 400;\">TikTok je zn\u00e1m\u00fd t\u00edm, \u017ee je velmi \u00fa\u010dinn\u00fd p\u0159i doporu\u010dov\u00e1n\u00ed vide\u00ed u\u017eivatel\u016fm. TikTok vyu\u017e\u00edv\u00e1 k doporu\u010dov\u00e1n\u00ed vide\u00ed \u0159adu faktor\u016f, v\u010detn\u011b<strong> z\u00e1jm\u016f u\u017eivatele, jeho sledovan\u00fdch \u00fa\u010dt\u016f a vide\u00ed, kter\u00e1 ji\u017e vid\u011bl<\/strong>. Algoritmus Instagram Reels je m\u00e9n\u011b propracovan\u00fd a u\u017eivatel\u00e9 jsou v\u00edce z\u00e1visl\u00ed na doporu\u010den\u00edch sv\u00fdch sledovan\u00fdch \u00fa\u010dt\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok nab\u00edz\u00ed mo\u017enost re\u00e1ln\u011bj\u0161\u00edho zobrazen\u00ed \u017eivota. Reels funguje podobn\u011b jako cel\u00fd Instagram na estetick\u00e9m proveden\u00ed. D\u00e1v\u00e1 v\u011bt\u0161\u00ed mo\u017enost propagovat svou zna\u010dku. TikTok nab\u00edz\u00ed v\u011bt\u0161\u00ed \u010dasov\u00e9 rozmez\u00ed a umo\u017e\u0148uje <strong>nahr\u00e1t videa v d\u00e9lce 10 minut.<\/strong> Reels pouze <strong>do 90 vte\u0159in.<\/strong> V obou p\u0159\u00edpadech v\u0161ak m\u016f\u017eete k nat\u00e1\u010den\u00ed pou\u017e\u00edvat pouze chytr\u00fd telefon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok a Instagram Reels jsou dv\u011b siln\u00e9 platformy pro sd\u00edlen\u00ed kr\u00e1tk\u00fdch vide\u00ed. Kter\u00e1 platforma je pro v\u00e1s ta prav\u00e1, z\u00e1vis\u00ed na va\u0161ich c\u00edlech a preferenc\u00edch. Pokud hled\u00e1te platformu, kter\u00e1 v\u00e1m pom\u016f\u017ee oslovit mlad\u0161\u00ed publikum a vytvo\u0159it vir\u00e1ln\u00ed obsah, je TikTok dobrou volbou. Pokud hled\u00e1te platformu, kter\u00e1 v\u00e1m pom\u016f\u017ee udr\u017eet a <strong>roz\u0161\u00ed\u0159it st\u00e1vaj\u00edc\u00ed publikum a vytvo\u0159it kvalitn\u00ed obsah, je Instagram Reels dobrou volbou.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reels na Instagramu jsou kr\u00e1tk\u00e1 videa, kter\u00e1 se stala v posledn\u00edch letech velmi popul\u00e1rn\u00ed. Jsou skv\u011bl\u00fdm zp\u016fsobem, jak se inspirovat, bavit a u\u010dit se nov\u00e9 v\u011bci. Pokud chcete, aby va\u0161e Reels zaujala va\u0161e publikum, je d\u016fle\u017eit\u00e9, aby byla poutav\u00e1 a zaj\u00edmav\u00e1. Co je to Reels? Reels jsou kr\u00e1tk\u00e1 videa, kter\u00e1 lze nahr\u00e1vat na Instagram. Svou [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":8583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,330],"tags":[66,54,31],"class_list":["post-8581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podnikani","tag-online-marketing","tag-podnikani","tag-tipy-na-aplikace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reels na Instagramu: Inspirujte a bavte sv\u00e9 publikum skrze poutav\u00e1 videa<\/title>\n<meta name=\"description\" content=\"Reels jsou kr\u00e1tk\u00e1 videa, kter\u00e1 lze nahr\u00e1vat na Instagram. 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