{"id":8551,"date":"2026-06-03T09:11:27","date_gmt":"2026-06-03T07:11:27","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=8551"},"modified":"2026-06-03T09:11:51","modified_gmt":"2026-06-03T07:11:51","slug":"kariera-v-marketingu","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/","title":{"rendered":"Kari\u00e9ra v marketingu: Jak\u00e9 dovednosti budete pot\u0159ebovat?"},"content":{"rendered":"<p><strong>Marketing pat\u0159\u00ed mezi nejrychleji se rozv\u00edjej\u00edc\u00ed obory a nab\u00edz\u00ed \u0161irok\u00e9 mo\u017enosti uplatn\u011bn\u00ed pro kreativn\u00ed i analyticky zam\u011b\u0159en\u00e9 lidi. Firmy dnes hledaj\u00ed specialisty na soci\u00e1ln\u00ed s\u00edt\u011b, reklamu, obsah i pr\u00e1ci s daty, a proto popt\u00e1vka po market\u00e9rech dlouhodob\u011b roste. V \u010dl\u00e1nku se pod\u00edv\u00e1me na nej\u017e\u00e1dan\u011bj\u0161\u00ed marketingov\u00e9 pozice, d\u016fle\u017eit\u00e9 dovednosti i na to, jak za\u010d\u00edt kari\u00e9ru v marketingu.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5bb2106922e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5bb2106922e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#Co_obnasi_prace_v_marketingu\" >Co obn\u00e1\u0161\u00ed pr\u00e1ce v marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#Proc_je_kariera_v_marketingu_atraktivni\" >Pro\u010d je kari\u00e9ra v marketingu atraktivn\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#Jake_dovednosti_by_mel_mit_uspesny_marketer\" >Jak\u00e9 dovednosti by m\u011bl m\u00edt \u00fasp\u011b\u0161n\u00fd market\u00e9r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#Nejzadanejsi_pozice_v_marketingu\" >Nej\u017e\u00e1dan\u011bj\u0161\u00ed pozice v marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#Jak_zacit_karieru_v_marketingu\" >Jak za\u010d\u00edt kari\u00e9ru v marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#Jak_AI_meni_marketing\" >Jak AI m\u011bn\u00ed marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#Nejcastejsi_otazky_o_kariere_v_marketingu\" >Nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky o kari\u00e9\u0159e v marketingu?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_obnasi_prace_v_marketingu\"><\/span>Co obn\u00e1\u0161\u00ed pr\u00e1ce v marketingu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing je obor zam\u011b\u0159en\u00fd na propagaci produkt\u016f, slu\u017eeb a zna\u010dek. Jeho hlavn\u00edm c\u00edlem je oslovit spr\u00e1vn\u00e9 z\u00e1kazn\u00edky, budovat d\u016fv\u011bru a podporovat prodej. Modern\u00ed marketing dnes zahrnuje mnohem v\u00edce ne\u017e jen reklamu. D\u016fle\u017eitou roli hraj\u00ed data, obsah, soci\u00e1ln\u00ed s\u00edt\u011b i pr\u00e1ce s technologiemi.<\/p>\n<p>Market\u00e9\u0159i se pod\u00edlej\u00ed nap\u0159\u00edklad na:<\/p>\n<ul>\n<li>tvorb\u011b reklamn\u00edch kampan\u00ed,<\/li>\n<li>spr\u00e1v\u011b soci\u00e1ln\u00edch s\u00edt\u00ed,<\/li>\n<li>anal\u00fdze chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f,<\/li>\n<li>optimalizaci webov\u00fdch str\u00e1nek,<\/li>\n<li>e-mail marketingu,<\/li>\n<li>budov\u00e1n\u00ed zna\u010dky.<\/li>\n<\/ul>\n<p>Pr\u00e1ce v marketingu je velmi rozmanit\u00e1. Jeden den m\u016f\u017eete p\u0159ipravovat kreativn\u00ed obsah pro <a href=\"https:\/\/orangeacademy.cz\/clanky\/reklama-na-facebooku\/\" target=\"_blank\" rel=\"noopener\">soci\u00e1ln\u00ed s\u00edt\u011b<\/a>, dal\u0161\u00ed den analyzovat v\u00fdsledky kampan\u00ed nebo pl\u00e1novat dlouhodobou strategii firmy.<\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\/\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Proc_je_kariera_v_marketingu_atraktivni\"><\/span>Pro\u010d je kari\u00e9ra v marketingu atraktivn\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing pat\u0159\u00ed mezi obory, kter\u00e9 se <strong>neust\u00e1le vyv\u00edjej\u00ed<\/strong> a nab\u00edzej\u00ed \u0161irok\u00e9 mo\u017enosti uplatn\u011bn\u00ed. Firmy dnes investuj\u00ed do propagace v\u00edce ne\u017e kdy d\u0159\u00edve a popt\u00e1vka po schopn\u00fdch market\u00e9rech dlouhodob\u011b roste. V\u00fdhodou je tak\u00e9 to, \u017ee <a href=\"https:\/\/rekvalifikacnikurzy.cz\/kurz\/online-marketing\" target=\"_blank\" rel=\"noopener\">marketing<\/a> nen\u00ed omezen\u00fd pouze na jeden typ firem. Uplatn\u011bn\u00ed najdete <strong>v e-commerce, IT, m\u00e9di\u00edch, cestovn\u00edm ruchu i ve v\u00fdrobn\u00edch spole\u010dnostech<\/strong>.<\/p>\n<p>Mnoho lid\u00ed l\u00e1k\u00e1 na marketing p\u0159edev\u0161\u00edm <strong>kreativn\u00ed str\u00e1nka pr\u00e1ce<\/strong>. Market\u00e9\u0159i se pod\u00edlej\u00ed na tvorb\u011b kampan\u00ed, obsahu pro soci\u00e1ln\u00ed s\u00edt\u011b nebo <a href=\"https:\/\/orangeacademy.cz\/clanky\/budovani-znacky\/\" target=\"_blank\" rel=\"noopener\">budov\u00e1n\u00ed zna\u010dky<\/a>. Z\u00e1rove\u0148 ale nejde jen o kreativitu. Modern\u00ed marketing stoj\u00ed tak\u00e9 na datech, strategii a schopnosti porozum\u011bt z\u00e1kazn\u00edk\u016fm.<\/p>\n<p>Velkou v\u00fdhodou je i flexibilita. \u0158ada marketingov\u00fdch pozic umo\u017e\u0148uje <strong>pr\u00e1ci na d\u00e1lku, freelance spolupr\u00e1ci nebo rychl\u00fd kari\u00e9rn\u00ed r\u016fst<\/strong>. Obor je proto atraktivn\u00ed jak pro absolventy, tak pro lidi, kte\u0159\u00ed uva\u017euj\u00ed o zm\u011bn\u011b kari\u00e9ry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jake_dovednosti_by_mel_mit_uspesny_marketer\"><\/span>Jak\u00e9 dovednosti by m\u011bl m\u00edt \u00fasp\u011b\u0161n\u00fd market\u00e9r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00dasp\u011b\u0161n\u00fd market\u00e9r dnes mus\u00ed zvl\u00e1dat v\u00edce ne\u017e jen tvorbu reklamn\u00edch text\u016f nebo spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed. D\u016fle\u017eit\u00e1 je schopnost <strong>kombinovat kreativitu s analytick\u00fdm my\u0161len\u00edm<\/strong> a orientac\u00ed v digit\u00e1ln\u00edch technologi\u00edch.<\/p>\n<p>Z\u00e1kladem jsou kvalitn\u00ed komunika\u010dn\u00ed schopnosti. Market\u00e9\u0159i \u010dasto spolupracuj\u00ed s klienty, grafiky, obchodn\u00edmi t\u00fdmy nebo <a href=\"https:\/\/orangeacademy.cz\/clanky\/leadership\/\" target=\"_blank\" rel=\"noopener\">veden\u00edm firmy<\/a>. Schopnost jasn\u011b formulovat my\u0161lenky a vytv\u00e1\u0159et srozumiteln\u00fd obsah je proto velmi d\u016fle\u017eit\u00e1. Velkou roli hraje tak\u00e9 kreativita. Firmy hledaj\u00ed nov\u00e9 zp\u016fsoby, jak zaujmout z\u00e1kazn\u00edky a odli\u0161it se od konkurence.<\/p>\n<p>Modern\u00ed marketing je ale st\u00e1le v\u00edce <strong>zalo\u017een\u00fd na datech<\/strong>. Market\u00e9\u0159i mus\u00ed um\u011bt analyzovat v\u00fdsledky kampan\u00ed, sledovat n\u00e1v\u0161t\u011bvnost webu nebo vyhodnocovat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. D\u00edky tomu mohou l\u00e9pe <strong>optimalizovat marketingov\u00e9 strategie<\/strong> a dosahovat lep\u0161\u00edch v\u00fdsledk\u016f.<\/p>\n<h3>Orientace v digit\u00e1ln\u00edch n\u00e1stroj\u00edch<\/h3>\n<p>D\u016fle\u017eit\u00e1 je tak\u00e9 orientace v digit\u00e1ln\u00edch n\u00e1stroj\u00edch. Mezi nej\u010dast\u011bji pou\u017e\u00edvan\u00e9 pat\u0159\u00ed nap\u0159\u00edklad Google Analytics, reklamn\u00ed syst\u00e9my Google Ads a Meta Ads, <a href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">e-mailingov\u00e9 platformy<\/a> nebo CRM syst\u00e9my. St\u00e1le v\u011bt\u0161\u00ed v\u00fdznam maj\u00ed tak\u00e9 <a href=\"https:\/\/orangeacademy.cz\/clanky\/specialista-ai\/\" target=\"_blank\" rel=\"noopener\">AI n\u00e1stroje<\/a>, kter\u00e9 pom\u00e1haj\u00ed s tvorbou obsahu, anal\u00fdzou dat i automatizac\u00ed marketingov\u00fdch proces\u016f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nejzadanejsi_pozice_v_marketingu\"><\/span>Nej\u017e\u00e1dan\u011bj\u0161\u00ed pozice v marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing nab\u00edz\u00ed mnoho r\u016fzn\u00fdch specializac\u00ed. N\u011bkter\u00e9 pozice jsou kreativn\u00ed, jin\u00e9 se v\u00edce zam\u011b\u0159uj\u00ed na data a v\u00fdkon kampan\u00ed. Mezi nej\u017e\u00e1dan\u011bj\u0161\u00ed role pat\u0159\u00ed <strong>SEO specialist\u00e9<\/strong>, <a href=\"https:\/\/orangeacademy.cz\/clanky\/ppc-kampane\/\" target=\"_blank\" rel=\"noopener\">PPC<\/a> specialist\u00e9, copywrite\u0159i nebo social media mana\u017ee\u0159i. Firmy st\u00e1le \u010dast\u011bji hledaj\u00ed tak\u00e9 marketingov\u00e9 analytiky a specialisty na automatizaci marketingu. Ka\u017ed\u00e1 pozice vy\u017eaduje jin\u00e9 dovednosti, d\u00edky \u010demu\u017e si v marketingu mohou naj\u00edt uplatn\u011bn\u00ed kreativn\u011b i analyticky zam\u011b\u0159en\u00ed lid\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_zacit_karieru_v_marketingu\"><\/span>Jak za\u010d\u00edt kari\u00e9ru v marketingu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Za\u010d\u00edt v marketingu dnes nen\u00ed slo\u017eit\u00e9. Firmy \u010dasto v\u00edce ne\u017e \u0161kolu zaj\u00edmaj\u00ed praktick\u00e9 zku\u0161enosti a ochota u\u010dit se. Pomoci mohou <a href=\"https:\/\/orangeacademy.cz\/clanky\/online-kurzy\/\" target=\"_blank\" rel=\"noopener\">online kurzy<\/a>, certifikace nebo vlastn\u00ed projekty. Za\u010d\u00e1te\u010dn\u00edci \u010dasto z\u00edsk\u00e1vaj\u00ed prvn\u00ed zku\u0161enosti spr\u00e1vou soci\u00e1ln\u00edch s\u00edt\u00ed, tvorbou obsahu nebo st\u00e1\u017e\u00ed v marketingov\u00e9 agentu\u0159e. Marketing je obor, ve kter\u00e9m hraje <strong>praxe velmi d\u016fle\u017eitou roli<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_AI_meni_marketing\"><\/span>Jak AI m\u011bn\u00ed marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Um\u011bl\u00e1 inteligence dnes v\u00fdrazn\u011b ovliv\u0148uje marketing. Firmy ji vyu\u017e\u00edvaj\u00ed p\u0159i tvorb\u011b obsahu, anal\u00fdze dat nebo automatizaci kampan\u00ed.<\/p>\n<p>AI pom\u00e1h\u00e1 market\u00e9r\u016fm \u0161et\u0159it \u010das a efektivn\u011bji pracovat s reklamou i komunikac\u00ed se z\u00e1kazn\u00edky. P\u0159esto ale st\u00e1le z\u016fst\u00e1v\u00e1 d\u016fle\u017eit\u00e1 lidsk\u00e1 kreativita a strategick\u00e9 my\u0161len\u00ed.<\/p>\n<p>Marketingov\u00e9 trendy se rychle m\u011bn\u00ed. Velk\u00fd v\u00fdznam maj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, kr\u00e1tk\u00e1 videa, personalizovan\u00fd obsah nebo <a href=\"https:\/\/orangeacademy.cz\/clanky\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">influencer marketing<\/a>. Firmy se st\u00e1le v\u00edce zam\u011b\u0159uj\u00ed tak\u00e9 na <strong>automatizaci<\/strong>, pr\u00e1ci s daty a budov\u00e1n\u00ed dlouhodob\u00fdch vztah\u016f se z\u00e1kazn\u00edky.<\/p>\n<h2 data-start=\"5120\" data-end=\"5164\"><span class=\"ez-toc-section\" id=\"Nejcastejsi_otazky_o_kariere_v_marketingu\"><\/span>Nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky o kari\u00e9\u0159e v marketingu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"5166\" data-end=\"5215\">Je nutn\u00e1 vysok\u00e1 \u0161kola pro pr\u00e1ci v marketingu?<\/h3>\n<p data-start=\"5216\" data-end=\"5308\">Ne v\u017edy. Mnoho firem dnes klade v\u011bt\u0161\u00ed d\u016fraz na zku\u0161enosti, portfolio a praktick\u00e9 dovednosti.<\/p>\n<h3 data-start=\"5310\" data-end=\"5355\">Jak z\u00edskat prvn\u00ed zku\u0161enosti v marketingu?<\/h3>\n<p data-start=\"5356\" data-end=\"5435\">Pomoci m\u016f\u017ee vlastn\u00ed projekt, spr\u00e1va soci\u00e1ln\u00edch s\u00edt\u00ed, freelance pr\u00e1ce nebo st\u00e1\u017e.<\/p>\n<h3 data-start=\"5437\" data-end=\"5485\">Kter\u00e9 marketingov\u00e9 pozice jsou nej\u017e\u00e1dan\u011bj\u0161\u00ed?<\/h3>\n<p data-start=\"5486\" data-end=\"5609\">Velk\u00e1 popt\u00e1vka je po PPC specialistech, SEO specialistech, content market\u00e9rech a odborn\u00edc\u00edch na marketingovou automatizaci.<\/p>\n<h3 data-start=\"5611\" data-end=\"5646\">D\u00e1 se marketing d\u011blat na d\u00e1lku?<\/h3>\n<p data-start=\"5647\" data-end=\"5725\">Ano. Mnoho marketingov\u00fdch pozic dnes umo\u017e\u0148uje remote nebo hybridn\u00ed spolupr\u00e1ci.<\/p>\n<h3 data-start=\"5727\" data-end=\"5776\">Jak\u00e9 n\u00e1stroje market\u00e9\u0159i nej\u010dast\u011bji pou\u017e\u00edvaj\u00ed?<\/h3>\n<p data-start=\"5777\" data-end=\"5881\" data-is-last-node=\"\" data-is-only-node=\"\">Nap\u0159\u00edklad Google Analytics, Google Ads, Meta Ads, Canva, CRM syst\u00e9my nebo AI n\u00e1stroje pro tvorbu obsahu.<\/p>\n<p data-start=\"1523\" data-end=\"1662\">Marketing je modern\u00ed a dynamick\u00fd obor s \u0161irok\u00fdmi mo\u017enostmi uplatn\u011bn\u00ed. Nab\u00edz\u00ed prostor pro kreativitu, pr\u00e1ci s technologiemi i kari\u00e9rn\u00ed r\u016fst. Pokud jste ochotni sledovat nov\u00e9 trendy a neust\u00e1le se vzd\u011bl\u00e1vat, m\u016f\u017ee b\u00fdt kari\u00e9ra v marketingu zaj\u00edmavou volbou i do budoucna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing pat\u0159\u00ed mezi nejrychleji se rozv\u00edjej\u00edc\u00ed obory a nab\u00edz\u00ed \u0161irok\u00e9 mo\u017enosti uplatn\u011bn\u00ed pro kreativn\u00ed i analyticky zam\u011b\u0159en\u00e9 lidi. Firmy dnes hledaj\u00ed specialisty na soci\u00e1ln\u00ed s\u00edt\u011b, reklamu, obsah i pr\u00e1ci s daty, a proto popt\u00e1vka po market\u00e9rech dlouhodob\u011b roste. V \u010dl\u00e1nku se pod\u00edv\u00e1me na nej\u017e\u00e1dan\u011bj\u0161\u00ed marketingov\u00e9 pozice, d\u016fle\u017eit\u00e9 dovednosti i na to, jak za\u010d\u00edt kari\u00e9ru v [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":8546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,20,9],"tags":[35,65,24,66],"class_list":["post-8551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-prace-a-kariera","category-vzdelavani","tag-kariera","tag-marketing","tag-nova-prace","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kari\u00e9ra v marketingu: Jak\u00e9 dovednosti budete pot\u0159ebovat?<\/title>\n<meta name=\"description\" content=\"Marketing je kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em \u00fasp\u011bchu v podnik\u00e1n\u00ed. Jak\u00e9 jsou z\u00e1kladn\u00ed dovednosti a p\u0159edpoklady pro \u00fasp\u011b\u0161nou kari\u00e9ru v\u00a0marketingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kari\u00e9ra v marketingu: Jak\u00e9 dovednosti budete pot\u0159ebovat?\" \/>\n<meta property=\"og:description\" content=\"Marketing je kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em \u00fasp\u011bchu v podnik\u00e1n\u00ed. Jak\u00e9 jsou z\u00e1kladn\u00ed dovednosti a p\u0159edpoklady pro \u00fasp\u011b\u0161nou kari\u00e9ru v\u00a0marketingu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T07:11:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T07:11:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/12\/kariera-v-marketingu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denisa Havlov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denisa Havlov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kari\u00e9ra v marketingu: Jak\u00e9 dovednosti budete pot\u0159ebovat?","description":"Marketing je kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em \u00fasp\u011bchu v podnik\u00e1n\u00ed. Jak\u00e9 jsou z\u00e1kladn\u00ed dovednosti a p\u0159edpoklady pro \u00fasp\u011b\u0161nou kari\u00e9ru v\u00a0marketingu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/","og_locale":"cs_CZ","og_type":"article","og_title":"Kari\u00e9ra v marketingu: Jak\u00e9 dovednosti budete pot\u0159ebovat?","og_description":"Marketing je kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em \u00fasp\u011bchu v podnik\u00e1n\u00ed. Jak\u00e9 jsou z\u00e1kladn\u00ed dovednosti a p\u0159edpoklady pro \u00fasp\u011b\u0161nou kari\u00e9ru v\u00a0marketingu.","og_url":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2026-06-03T07:11:27+00:00","article_modified_time":"2026-06-03T07:11:51+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/12\/kariera-v-marketingu.jpg","type":"image\/jpeg"}],"author":"Denisa Havlov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Denisa Havlov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/"},"author":{"name":"Denisa Havlov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c7e77f01a14a1b3eaa010c2852075590"},"headline":"Kari\u00e9ra v marketingu: Jak\u00e9 dovednosti budete pot\u0159ebovat?","datePublished":"2026-06-03T07:11:27+00:00","dateModified":"2026-06-03T07:11:51+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/"},"wordCount":1103,"commentCount":0,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/12\/kariera-v-marketingu.jpg","keywords":["Kari\u00e9ra","marketing","Nov\u00e1 pr\u00e1ce","online-marketing"],"articleSection":["Online marketing","Pr\u00e1ce a kari\u00e9ra","Vzd\u011bl\u00e1v\u00e1n\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/","url":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/","name":"Kari\u00e9ra v marketingu: Jak\u00e9 dovednosti budete pot\u0159ebovat?","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/12\/kariera-v-marketingu.jpg","datePublished":"2026-06-03T07:11:27+00:00","dateModified":"2026-06-03T07:11:51+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c7e77f01a14a1b3eaa010c2852075590"},"description":"Marketing je kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em \u00fasp\u011bchu v podnik\u00e1n\u00ed. Jak\u00e9 jsou z\u00e1kladn\u00ed dovednosti a p\u0159edpoklady pro \u00fasp\u011b\u0161nou kari\u00e9ru v\u00a0marketingu.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/12\/kariera-v-marketingu.jpg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/12\/kariera-v-marketingu.jpg","width":1200,"height":800,"caption":"marketingov\u00fd \u0159editel"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/kariera-v-marketingu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"Kari\u00e9ra v marketingu: Jak\u00e9 dovednosti budete pot\u0159ebovat?"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c7e77f01a14a1b3eaa010c2852075590","name":"Denisa Havlov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/26be4c7ce07e6658b777dcd314536b67c9355700960a6593f161f69ed501b223?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26be4c7ce07e6658b777dcd314536b67c9355700960a6593f161f69ed501b223?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26be4c7ce07e6658b777dcd314536b67c9355700960a6593f161f69ed501b223?s=96&d=wavatar&r=g","caption":"Denisa Havlov\u00e1"},"url":"https:\/\/orangeacademy.cz\/clanky\/author\/havlova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/8551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=8551"}],"version-history":[{"count":5,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/8551\/revisions"}],"predecessor-version":[{"id":11171,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/8551\/revisions\/11171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/8546"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=8551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=8551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=8551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}