{"id":8243,"date":"2023-11-29T10:04:38","date_gmt":"2023-11-29T09:04:38","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=8243"},"modified":"2023-09-28T00:23:04","modified_gmt":"2023-09-27T22:23:04","slug":"kontextova-reklama","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/kontextova-reklama\/","title":{"rendered":"Kontextov\u00e1 reklama a \u0161k\u00e1lovatelnost tvo\u0159\u00ed v\u00fdkonn\u00fd tandem"},"content":{"rendered":"<p><strong>Kontextov\u00e1 reklama je jedn\u00edm z nejpopul\u00e1rn\u011bj\u0161\u00edch a nej\u00fa\u010dinn\u011bj\u0161\u00edch zp\u016fsob\u016f online propagace. D\u00edky tomu, \u017ee se reklamy zobrazuj\u00ed v kontextu s obsahem webov\u00fdch str\u00e1nek, tak jsou pro u\u017eivatele u\u017eite\u010dn\u00e9. \u00dakolem kontextov\u00e9 reklamy je, aby na ni u\u017eivatel kliknul. Kliknut\u00ed na reklamu je v tomto p\u0159\u00edpad\u011b d\u016fle\u017eit\u00e9, proto\u017ee za v\u011bt\u0161inu druh\u016f kontextov\u00e9 reklamy plat\u00ed zadavatel pr\u00e1v\u011b za ka\u017ed\u00fd jeden proklik.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u0160k\u00e1lovatelnost je dal\u0161\u00ed d\u016fle\u017eitou vlastnost\u00ed kontextov\u00e9 reklamy. D\u00edky tomu, \u017ee je mo\u017en\u00e9 reklamn\u00ed kampan\u011b snadno a rychle roz\u0161i\u0159ovat nebo zu\u017eovat, je mo\u017en\u00e9 je p\u0159izp\u016fsobit aktu\u00e1ln\u00edm obchodn\u00edm pot\u0159eb\u00e1m.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1114aaf091\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1114aaf091\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/kontextova-reklama\/#Jak_funguje_kontextova_reklama\" >Jak funguje kontextov\u00e1 reklama?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/kontextova-reklama\/#Druhy_kontextove_reklamy\" >Druhy kontextov\u00e9 reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/kontextova-reklama\/#Kontextova_reklama_a_clickbait\" >Kontextov\u00e1 reklama a clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/kontextova-reklama\/#Nevyhody_kontextove_reklamy\" >Nev\u00fdhody kontextov\u00e9 reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/kontextova-reklama\/#Jak_vytvorit_kontextovou_kampan\" >Jak vytvo\u0159it kontextovou kampa\u0148?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/kontextova-reklama\/#Tipy_pro_vytvoreni_uspesne_kontextove_kampane\" >Tipy pro vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 kontextov\u00e9 kampan\u011b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Jak_funguje_kontextova_reklama\"><\/span><span style=\"font-weight: 400;\">Jak funguje kontextov\u00e1 reklama?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kontextov\u00e1 reklama funguje na principu <strong>sd\u00edlen\u00ed konkr\u00e9tn\u00edch slov a souslov\u00ed, kter\u00e9 se nach\u00e1zej\u00ed v textov\u00e9m obsahu webov\u00fdch str\u00e1nek.<\/strong> Reklamn\u00ed sd\u011blen\u00ed oslovuje u\u017eivatele pasivn\u011b. <\/span><span style=\"font-weight: 400;\">Kontextov\u00e9 syst\u00e9my pou\u017e\u00edvaj\u00ed slo\u017eit\u00e9 metody vyhodnocov\u00e1n\u00ed takov\u00fdch slov a souslov\u00ed. Mezi nej\u010dast\u011bj\u0161\u00ed <\/span><span style=\"font-weight: 400;\">reklamn\u00ed syst\u00e9my<strong> pat\u0159\u00ed Google Ads nebo Seznam Sklik.<\/strong> Tyto syst\u00e9my pou\u017e\u00edvaj\u00ed algoritmy k tomu, aby zobrazovaly reklamy relevantn\u00ed pro dan\u00fd obsah webov\u00fdch str\u00e1nek. Kontextov\u00e1 reklama se m\u016f\u017ee zam\u011b\u0159it na kl\u00ed\u010dov\u00e1 slova nebo t\u00e9mata.<\/span><\/p>\n<div id=\"attachment_8245\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8245\" class=\"wp-image-8245 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/09\/kontextova.-reklama1-930x523.jpeg\" alt=\"kontextov\u00e1 reklama\" width=\"930\" height=\"523\" \/><p id=\"caption-attachment-8245\" class=\"wp-caption-text\">Po spu\u0161t\u011bn\u00ed kampan\u011b se kontextov\u00e1 reklama zobrazuje na webov\u00fdch str\u00e1nk\u00e1ch \u010dlen\u016f reklamn\u00edho syst\u00e9mu<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Druhy_kontextove_reklamy\"><\/span><span style=\"font-weight: 400;\">Druhy kontextov\u00e9 reklamy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Existuje n\u011bkolik r\u016fzn\u00fdch druh\u016f kontextov\u00e9 reklamy. Mezi nejzn\u00e1m\u011bj\u0161\u00ed pat\u0159\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Textov\u00e9 reklamy\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nej\u010dast\u011bj\u0161\u00ed typ kontextov\u00e9 reklamy. Jedn\u00e1 se o <strong>kr\u00e1tk\u00e9 textov\u00e9 sd\u011blen\u00ed, kter\u00e9 se zobrazuje na webov\u00fdch str\u00e1nk\u00e1ch.<\/strong> Kl\u00ed\u010dov\u00e1 slova se mohou objevit v textu str\u00e1nky. To znamen\u00e1, \u017ee takov\u00e1 reklama nen\u00ed na prvn\u00ed pohled vid\u011bt. Syst\u00e9mem jsou ozna\u010dena kl\u00ed\u010dov\u00e1 slova v textu a to bu\u010f jinou barvou, ztu\u010dn\u011bn\u00edm nebo podtr\u017een\u00edm. N\u00e1v\u0161t\u011bvn\u00edk na tato slova m\u016f\u017ee <strong>najet my\u0161\u00ed a zobraz\u00ed se mu reklama zadavatele.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Druhou mo\u017enost\u00ed je zp\u016fsob, kdy se kl\u00ed\u010dov\u00e1 slova zobraz\u00ed podle hledan\u00fdch slov. V tomto p\u0159\u00edpad\u011b funguje reklama na u\u017eivatelsk\u00fd dotaz. Takov\u00e1 reklama se <strong>zobrazuje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/strong> N\u00e1v\u0161t\u011bvn\u00edk internetov\u00e9ho vyhledava\u010de hled\u00e1 nap\u0159\u00edklad dotaz na <a href=\"https:\/\/rekvalifikacnikurzy.cz\/kurz\" target=\"_blank\" rel=\"noopener\">rekvalifika\u010dn\u00ed kurzy<\/a>. V p\u0159edn\u00edm p\u0159\u00ed\u010dk\u00e1ch vyhled\u00e1v\u00e1n\u00ed se mu zobraz\u00ed kontextov\u00e1 reklama zadavatel\u016f, kte\u0159\u00ed si zvolili <a href=\"https:\/\/orangeacademy.cz\/clanky\/rekvalifikacni-kurzy-pro-zeny\/\" target=\"_blank\" rel=\"noopener\">kl\u00ed\u010dov\u00e9 slovo rekvalifika\u010dn\u00ed kurz.<\/a><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Bannery<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bannery a dal\u0161\u00ed grafick\u00e9 reklamy se obvykle zobrazuj\u00ed v horn\u00ed nebo bo\u010dn\u00ed \u010d\u00e1sti webov\u00fdch str\u00e1nek. \u00dakolem banneru na webov\u00e9 str\u00e1nce je <strong>natolik zaujmout, \u017ee na n\u011bj u\u017eivatel klikne.<\/strong> Krom\u011b toho, \u017ee by m\u011bl b\u00fdt poutav\u00fd, tak by m\u011bl b\u00fdt dostate\u010dn\u011b \u010diteln\u00fd a \u00fa\u010deln\u00fd. Jeho \u00fa\u010del je ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f akce <strong>k n\u00e1kupu, registraci nebo n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zde je n\u011bkolik konkr\u00e9tn\u00edch tip\u016f, jak vytvo\u0159it \u00fasp\u011b\u0161n\u00fd banner:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pou\u017eijte jasn\u00e9 a v\u00fdrazn\u00e9 barvy<\/strong> \u2013 barvy jsou jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak upoutat pozornost.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pou\u017eijte poutav\u00fd obr\u00e1zek<\/strong> \u2013 obr\u00e1zek nebo ilustrace je skv\u011bl\u00fdm zp\u016fsobem, jak zaujmout pozornost u\u017eivatele a p\u0159edstavit mu z\u00e1kladn\u00ed my\u0161lenku banneru.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pou\u017e\u00edvejte jasn\u00fd a stru\u010dn\u00fd text<\/strong> \u2013 text v banneru by m\u011bl b\u00fdt stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd, aby u\u017eivatel mohl rychle pochopit, co banner nab\u00edz\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>P\u0159idejte v\u00fdzvu k akci<\/strong> \u2013 v\u00fdzva k akci, nap\u0159\u00edklad <strong>&#8220;koupit&#8221;, &#8220;registrovat se&#8221; nebo &#8220;v\u00edce informac\u00ed&#8221;<\/strong>, pom\u016f\u017ee u\u017eivateli zjistit, co m\u00e1 d\u00e1le d\u011blat.<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Video reklamy\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kontextov\u00e9 reklamy ve form\u00e1tu videa, kter\u00e9 se zobrazuj\u00ed na webov\u00fdch str\u00e1nk\u00e1ch, proklikem na YouTube, TikTok nebo Instagram dnes slav\u00ed velk\u00fd \u00fasp\u011bch. Mezi ty nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed pat\u0159\u00ed kr\u00e1tk\u00e1 videa. Ide\u00e1ln\u00edm zp\u016fsobem, jak vytvo\u0159it video pro sv\u016fj v\u00fdrobek nebo slu\u017ebu je <a href=\"https:\/\/orangeacademy.cz\/clanky\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">osloven\u00ed influencera<\/a> s velk\u00fdm dosahem.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kontextova_reklama_a_clickbait\"><\/span><span style=\"font-weight: 400;\">Kontextov\u00e1 reklama a clickbait<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Clickbait je druh reklamy,<\/strong> kter\u00e1 pou\u017e\u00edv\u00e1 podprahov\u00e9 techniky k tomu, aby u\u017eivatele p\u0159im\u011bla kliknout na reklamu. \u010casto se jedn\u00e1 o reklamy s nadpisy, kter\u00e9 jsou nepravdiv\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed. <\/span><span style=\"font-weight: 400;\">Kontextov\u00e1 reklama m\u016f\u017ee b\u00fdt <strong>n\u00e1chyln\u00e1 k clickbaitu, proto\u017ee syst\u00e9my pro kontextov\u00e9 reklamy mohou b\u00fdt zneu\u017eity<\/strong> k tomu, aby se reklamy zobrazovaly na webov\u00fdch str\u00e1nk\u00e1ch s clickbaitov\u00fdm obsahem.<\/span><\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Nevyhody_kontextove_reklamy\"><\/span><span style=\"font-weight: 400;\">Nev\u00fdhody kontextov\u00e9 reklamy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kontextov\u00e1 reklama m\u00e1 n\u011bkolik nev\u00fdhod, kter\u00e9 je t\u0159eba vz\u00edt v \u00favahu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u00da\u010dinnost<\/strong> \u2013 v\u00fdkonnost kontextov\u00e9 reklamy m\u016f\u017ee kol\u00edsat v z\u00e1vislosti na faktorech, jako je obsah webov\u00fdch str\u00e1nek a chov\u00e1n\u00ed u\u017eivatel\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nerelevantn\u00ed reklamy<\/strong> \u2013 pokud dojde ke \u0161patn\u011b zvolen\u00fdm kl\u00ed\u010dov\u00fdm slov\u016fm, m\u016f\u017ee se snadno st\u00e1t, \u017ee se reklamy budou zobrazovat na nerelevantn\u00edch str\u00e1nk\u00e1ch.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Jak_vytvorit_kontextovou_kampan\"><\/span><span style=\"font-weight: 400;\">Jak vytvo\u0159it kontextovou kampa\u0148?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chcete-li vytvo\u0159it kontextovou kampa\u0148, budete pot\u0159ebovat \u00fa\u010det v reklamn\u00edm syst\u00e9mu, jako je Google Ads nebo Seznam Sklik. N\u00e1sledn\u011b budete muset vytvo\u0159it reklamn\u00ed pl\u00e1n, <strong>ve kter\u00e9m budete definovat c\u00edle kampan\u011b a form\u00e1t reklamy<\/strong>. <\/span><span style=\"font-weight: 400;\">Vyberete si libovoln\u00e1 kl\u00ed\u010dov\u00e1 slova a vytvo\u0159\u00edte sv\u016fj text. Text obvykle <strong>obsahuje titulek, popis a odkaz na webov\u00e9 str\u00e1nky.<\/strong> Po spu\u0161t\u011bn\u00ed kampan\u011b se kontextov\u00e1 reklama zobrazuje na webov\u00fdch str\u00e1nk\u00e1ch \u010dlen\u016f reklamn\u00edho syst\u00e9mu. V\u00fdhoda kontextov\u00e9 reklamy je, \u017ee text pln\u011b koresponduje se str\u00e1nkou, kterou si n\u00e1v\u0161t\u011bvn\u00edk dan\u00e9ho webu prohl\u00ed\u017e\u00ed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipy_pro_vytvoreni_uspesne_kontextove_kampane\"><\/span><span style=\"font-weight: 400;\">Tipy pro vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 kontextov\u00e9 kampan\u011b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vyberte si spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova nebo t\u00e9mata \u2013<\/strong> kl\u00ed\u010dov\u00e1 slova a t\u00e9mata by m\u011bla souviset s va\u0161\u00edm produktem nebo slu\u017ebou.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vytvo\u0159te relevantn\u00ed a poutav\u00e9 reklamy \u2013 <\/strong>reklamy by m\u011bly b\u00fdt relevantn\u00ed pro obsah webov\u00fdch str\u00e1nek, na kter\u00fdch se zobrazuj\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Testujte a upravujte sv\u00e9 kampan\u011b \u2013 <\/strong>sledujte v\u00fdkon sv\u00fdch kampan\u00ed a podle pot\u0159eby je upravujte.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kontextov\u00e1 reklama je v\u00fdkonn\u00fd n\u00e1stroj, kter\u00fd m\u016f\u017ee pomoci podnikatel\u016fm a obchodn\u00edk\u016fm oslovit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Zvolte<strong> spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova a zajist\u011bte si lep\u0161\u00ed prodeje<\/strong> sv\u00fdch produkt\u016f nebo slu\u017eeb.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kontextov\u00e1 reklama je jedn\u00edm z nejpopul\u00e1rn\u011bj\u0161\u00edch a nej\u00fa\u010dinn\u011bj\u0161\u00edch zp\u016fsob\u016f online propagace. D\u00edky tomu, \u017ee se reklamy zobrazuj\u00ed v kontextu s obsahem webov\u00fdch str\u00e1nek, tak jsou pro u\u017eivatele u\u017eite\u010dn\u00e9. \u00dakolem kontextov\u00e9 reklamy je, aby na ni u\u017eivatel kliknul. Kliknut\u00ed na reklamu je v tomto p\u0159\u00edpad\u011b d\u016fle\u017eit\u00e9, proto\u017ee za v\u011bt\u0161inu druh\u016f kontextov\u00e9 reklamy plat\u00ed zadavatel pr\u00e1v\u011b za [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":8246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[66,54,32,147,8],"class_list":["post-8243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-online-marketing","tag-podnikani","tag-rekvalifikace","tag-tipy","tag-vzdelavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kontextov\u00e1 reklama a \u0161k\u00e1lovatelnost tvo\u0159\u00ed v\u00fdkonn\u00fd tandem<\/title>\n<meta name=\"description\" content=\"Kontextov\u00e1 reklama je jedn\u00edm ze zp\u016fsob\u016f propagace. D\u00edky tomu, \u017ee se reklamy zobrazuj\u00ed v kontextu s obsahem webu, tak maj\u00ed vysokou \u00fasp\u011b\u0161nost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/kontextova-reklama\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kontextov\u00e1 reklama a \u0161k\u00e1lovatelnost tvo\u0159\u00ed v\u00fdkonn\u00fd tandem\" \/>\n<meta property=\"og:description\" content=\"Kontextov\u00e1 reklama je jedn\u00edm ze zp\u016fsob\u016f propagace. 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