{"id":8224,"date":"2023-11-24T10:26:04","date_gmt":"2023-11-24T09:26:04","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=8224"},"modified":"2023-09-28T16:38:20","modified_gmt":"2023-09-28T14:38:20","slug":"interaktivni-obsah","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/interaktivni-obsah\/","title":{"rendered":"Interaktivn\u00ed obsah: Zapojte sv\u00e9 publikum"},"content":{"rendered":"<p><b>V dne\u0161n\u00ed dob\u011b, kdy je online obsah st\u00e1le v\u00edce konkuren\u010dn\u00ed, je d\u016fle\u017eit\u00e9 naj\u00edt zp\u016fsob, jak zaujmout a zapojit sv\u00e9 publikum. Jednou z mo\u017enost\u00ed je vyu\u017e\u00edt interaktivn\u00ed obsah, kter\u00fd je sou\u010d\u00e1st\u00ed marketingov\u00e9ho komunika\u010dn\u00edho mixu. Jak zahrnout interaktivn\u00ed obsah ke zviditeln\u011bn\u00ed sv\u00e9 zna\u010dky? To se dozv\u00edte v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e712aab5113\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e712aab5113\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/interaktivni-obsah\/#Co_je_to_interaktivni_obsah\" >Co je to interaktivn\u00ed obsah?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/interaktivni-obsah\/#Interaktivni_prezentace_v_praxi\" >Interaktivn\u00ed prezentace v praxi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/interaktivni-obsah\/#Vyber_vhodneho_obsahu\" >V\u00fdb\u011br vhodn\u00e9ho obsahu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/interaktivni-obsah\/#Vyhody_poutave_prezentace\" >V\u00fdhody poutav\u00e9 prezentace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/interaktivni-obsah\/#Jak_muze_interaktivni_obsah_zlepsit_SEO\" >Jak m\u016f\u017ee interaktivn\u00ed obsah zlep\u0161it SEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_to_interaktivni_obsah\"><\/span><span style=\"font-weight: 400;\">Co je to interaktivn\u00ed obsah?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Interaktivn\u00ed obsah <strong>vyu\u017e\u00edv\u00e1 ke komunikaci modern\u00ed technologie a umo\u017e\u0148uje reagovat na chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/strong> Jedn\u00e1 se o zp\u016fsob, kdy se kvalita v\u00fdrobk\u016f a slu\u017eeb hodnot\u00ed <strong>na z\u00e1klad\u011b interakce mezi z\u00e1kazn\u00edkem a firmou,<\/strong> kter\u00e1 v\u00fdrobek nebo slu\u017ebu poskytuje.\u00a0<\/span><\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Interaktivni_prezentace_v_praxi\"><\/span><span style=\"font-weight: 400;\">Interaktivn\u00ed prezentace v praxi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Interaktivn\u00ed prezentaci lze za\u010d\u00edt <a href=\"https:\/\/orangeacademy.cz\/clanky\/analyza-webu\/\" target=\"_blank\" rel=\"noopener\">vytvo\u0159en\u00edm webov\u00fdch str\u00e1nek. <\/a><\/span><span style=\"font-weight: 400;\">Pomoc\u00ed n\u00e1stroje Google Analytics m\u016f\u017eete zjistit, jak se z\u00e1kazn\u00edk na str\u00e1nk\u00e1ch chov\u00e1, jak\u00e9 kategorie str\u00e1nek nav\u0161t\u011bvuje a odkud na str\u00e1nku p\u0159i\u0161el. Tato <strong>data v\u00e1m mohou pomoci zlep\u0161it um\u00edst\u011bn\u00ed odkaz\u016f na kategorie, kter\u00e9 jsou nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed.<\/strong> <a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> poskytuje slu\u017ebu zcela zdarma, tak\u017ee nen\u00ed d\u016fvod ji nevyu\u017e\u00edt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Za\u0159a\u010fte na sv\u00e9 webov\u00e9 str\u00e1nky i blog.<strong> Blog je jednou z nej\u010dast\u011bj\u0161\u00edch polo\u017eek interaktivn\u00edho marketingu<\/strong>. Blogov\u00fd \u010dl\u00e1nek nec\u00edl\u00ed p\u0159\u00edmo na prodej v\u00fdrobk\u016f nebo slu\u017eeb, ale nen\u00e1siln\u00fdm zp\u016fsobem umo\u017e\u0148uje p\u0159edstavit d\u011bn\u00ed ve firm\u011b, p\u0159ipravovan\u00e9 novinky apod. Blogov\u00e9 p\u0159\u00edsp\u011bvky velmi \u010dasto nab\u00edz\u00ed mo\u017enost <strong>komunikace se z\u00e1kazn\u00edkem prost\u0159ednictv\u00edm koment\u00e1\u0159e.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V dne\u0161n\u00ed dob\u011b se u\u017e \u017e\u00e1dn\u00e1 firma neobejde bez soci\u00e1ln\u00edch s\u00edt\u00ed. <\/span><span style=\"font-weight: 400;\"><strong>Soci\u00e1ln\u00ed s\u00edt\u011b jsou dnes ned\u00edlnou sou\u010d\u00e1st\u00ed marketingov\u00e9 strategie<\/strong> ka\u017ed\u00e9 firmy. Pomoc\u00ed nich lze oslovit <strong>\u0161irokou \u0161k\u00e1lu z\u00e1kazn\u00edk\u016f,<\/strong> vybudovat si s nimi vztah a zv\u00fd\u0161it prodeje. Prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch by m\u011bla b\u00fdt p\u0159edev\u0161\u00edm atraktivn\u00ed a poutav\u00e1. M\u011bla by z\u00e1kazn\u00edka zaujmout. K tomu je mo\u017en\u00e9 pou\u017e\u00edt r\u016fzn\u00e9 interaktivn\u00ed prvky:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Videa<\/strong> \u2013 video je jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak n\u011bkoho oslovit. Pou\u017e\u00edv\u00e1 se k p\u0159edstaven\u00ed firmy, produkt\u016f nebo slu\u017eeb.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Fotografie<\/strong> \u2013 fotografie jsou skv\u011bl\u00fdm zp\u016fsobem, jak rychle uk\u00e1zat sv\u016fj v\u00fdrobek nebo slu\u017ebu. Fotografie by m\u011bly b\u00fdt v co nejlep\u0161\u00ed kvalit\u011b.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Interaktivn\u00ed prvky<\/strong> \u2013 interaktivn\u00ed prvky, jako jsou kv\u00edzy, ankety nebo sout\u011b\u017ee, pom\u00e1haj\u00ed z\u00e1kazn\u00edk\u016fm zapojit se a zapamatovat si va\u0161i zna\u010dku. Nejjednodu\u0161\u0161\u00edm zp\u016fsobem, jak zapojit sv\u00e9 sleduj\u00edc\u00ed, <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-ziskat-sledujici-na-instagramu\/\" target=\"_blank\" rel=\"noopener\">je vytvo\u0159en\u00ed p\u0159\u00edb\u011bhu na Instagramu,<\/a> kam lze z\u00e1rove\u0148 um\u00edstit rovnou anketu nebo prostor pro ot\u00e1zky.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Vyber_vhodneho_obsahu\"><\/span><span style=\"font-weight: 400;\">V\u00fdb\u011br vhodn\u00e9ho obsahu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">P\u0159i v\u00fdb\u011bru interaktivn\u00edho obsahu pro va\u0161e podnik\u00e1n\u00ed je d\u016fle\u017eit\u00e9<strong> polo\u017eit si n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/strong><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00fd typ obsahu by zaujal va\u0161e st\u00e1l\u00e9 i potencion\u00e1ln\u00ed z\u00e1kazn\u00edky?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00fd \u00fa\u010del m\u00e1 interaktivn\u00ed obsah splnit? Chcete z\u00edskat zp\u011btnou vazbu, zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce nebo n\u011bco jin\u00e9ho?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kolik pen\u011bz jste ochotni investovat do vytvo\u0159en\u00ed interaktivn\u00edho obsahu?<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Vyhody_poutave_prezentace\"><\/span><span style=\"font-weight: 400;\">V\u00fdhody poutav\u00e9 prezentace<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Interaktivn\u00ed prezentace je prosp\u011b\u0161n\u00e1 jak pro firmy, tak i pro samotn\u00e9ho z\u00e1kazn\u00edka.<\/strong> Poskytuje p\u0159\u00edm\u00fd kontakt mezi prod\u00e1vaj\u00edc\u00edm a kupuj\u00edc\u00edm. D\u00edky tomu se mezi ob\u011bma buduje kladn\u00fd vztah. V\u0161eobecn\u011b interaktivn\u00ed <\/span><span style=\"font-weight: 400;\">prvky pom\u00e1haj\u00ed udr\u017eet pozornost n\u00e1v\u0161t\u011bvn\u00edka va\u0161eho webu. D\u00edky zv\u00fd\u0161en\u00e9 pozornosti si l\u00e9pe zapamatuje detail va\u0161ich v\u00fdrobk\u016f nebo slu\u017eeb. Interaktivn\u00ed prezentace, kter\u00e9 jsou tvo\u0159en\u00e9 anketami a mo\u017enost\u00ed p\u0159idat koment\u00e1\u0159 jsou skv\u011bl\u00fdm zp\u016fsobem, jak zapojit z\u00e1kazn\u00edky a poskytnout jim prostor pro vyj\u00e1d\u0159en\u00ed vlastn\u00edho n\u00e1zoru. Krom\u011b n\u00e1zor\u016f lze sledovat i zp\u011btnou <\/span><span style=\"font-weight: 400;\">vazbu od kupuj\u00edc\u00edch, d\u00edky kter\u00e9 m\u016f\u017ee prod\u00e1vaj\u00edc\u00ed <strong>reagovat a p\u0159izp\u016fsobovat se mo\u017en\u00fdm p\u0159\u00e1n\u00edm.\u00a0<\/strong><\/span><\/p>\n<div id=\"attachment_8229\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8229\" class=\"wp-image-8229 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/09\/interaktivni_01-930x620.jpeg\" alt=\"interaktivn\u00ed\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-8229\" class=\"wp-caption-text\">Podcast se \u0159ad\u00ed mezi \u00fa\u010dinn\u00e9 zp\u016fsoby interaktivn\u00ed prezentace<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Jak_muze_interaktivni_obsah_zlepsit_SEO\"><\/span><span style=\"font-weight: 400;\">Jak m\u016f\u017ee interaktivn\u00ed obsah zlep\u0161it SEO?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Interaktivn\u00ed obsah m\u016f\u017ee zlep\u0161it SEO n\u011bkolika zp\u016fsoby:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zvy\u0161uje \u010das str\u00e1ven\u00fd na webov\u00fdch str\u00e1nk\u00e1ch. Kdy\u017e u\u017eivatel\u00e9 str\u00e1v\u00ed v\u00edce \u010dasu na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, Google to pova\u017euje za zn\u00e1mku kvality a <strong>zobrazuje va\u0161e str\u00e1nky na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zvy\u0161uje po\u010det sd\u00edlen\u00ed. Je <strong>\u010dasto sd\u00edlen na soci\u00e1ln\u00edch s\u00edt\u00edch, co\u017e m\u016f\u017ee pomoci roz\u0161\u00ed\u0159it pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce<\/strong>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zvy\u0161uje po\u010det konverz\u00ed. M\u016f\u017ee b\u00fdt pou\u017eit k tomu, abyste u\u017eivatele vedli k akci, nap\u0159\u00edklad k<a href=\"https:\/\/orangeacademy.cz\/clanky\/newsletter-jaka-pravidla-dodrzovat\/\" target=\"_blank\" rel=\"noopener\"> p\u0159ihl\u00e1\u0161en\u00ed se k odb\u011bru<\/a> nebo k n\u00e1kupu v\u00fdrobk\u016f nebo slu\u017eeb.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Mezi nejobl\u00edben\u011bj\u0161\u00ed pat\u0159\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ji\u017e zmi\u0148ovan\u00e9 kv\u00edzy a ankety,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">vytvo\u0159en\u00ed infografiky je vizu\u00e1ln\u00edm zp\u016fsobem, jak p\u0159edat informace,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">nato\u010den\u00ed videa je skv\u011bl\u00fdm zp\u016fsobem, jak zaujmout a informovat sv\u00e9 publikum.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">namluven\u00ed podcastu je skv\u011bl\u00fdm zp\u016fsobem, jak poskytovat informace i na cest\u00e1ch.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Interaktivn\u00ed obsah je <strong>mocn\u00fdm n\u00e1strojem, kter\u00fd m\u016f\u017ee pomoci zlep\u0161it va\u0161\u00ed online marketingovou strategii.<\/strong> Pokud hled\u00e1te zp\u016fsoby, jak vylep\u0161it sv\u016fj online marketing, interaktivn\u00ed obsah by m\u011bl b\u00fdt na va\u0161em seznamu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed dob\u011b, kdy je online obsah st\u00e1le v\u00edce konkuren\u010dn\u00ed, je d\u016fle\u017eit\u00e9 naj\u00edt zp\u016fsob, jak zaujmout a zapojit sv\u00e9 publikum. Jednou z mo\u017enost\u00ed je vyu\u017e\u00edt interaktivn\u00ed obsah, kter\u00fd je sou\u010d\u00e1st\u00ed marketingov\u00e9ho komunika\u010dn\u00edho mixu. Jak zahrnout interaktivn\u00ed obsah ke zviditeln\u011bn\u00ed sv\u00e9 zna\u010dky? To se dozv\u00edte v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch. Co je to interaktivn\u00ed obsah? Interaktivn\u00ed obsah vyu\u017e\u00edv\u00e1 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":8228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[18,66,54,147],"class_list":["post-8224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-navody","tag-online-marketing","tag-podnikani","tag-tipy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interaktivn\u00ed obsah: Zapojte sv\u00e9 publikum<\/title>\n<meta name=\"description\" content=\"Jednou z mo\u017enost\u00ed jak zapojit sv\u00e9 publikum, je vyu\u017e\u00edt interaktivn\u00ed obsah, kter\u00fd je sou\u010d\u00e1st\u00ed marketingov\u00e9ho komunika\u010dn\u00edho mixu.\u00a0\" \/>\n<meta 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