{"id":8192,"date":"2023-11-20T08:48:02","date_gmt":"2023-11-20T07:48:02","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=8192"},"modified":"2023-09-28T23:40:21","modified_gmt":"2023-09-28T21:40:21","slug":"vizitky-propojeni-digitalniho-a-fyzickeho-sveta","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/vizitky-propojeni-digitalniho-a-fyzickeho-sveta\/","title":{"rendered":"Vizitky: Propojen\u00ed digit\u00e1ln\u00edho a fyzick\u00e9ho sv\u011bta profesion\u00e1ln\u00ed prezentace"},"content":{"rendered":"

V dne\u0161n\u00ed dob\u011b, kdy m\u00e1me v\u011bt\u0161inou sv\u016fj profesn\u00ed \u017eivot kr\u00e1sn\u011b vykreslen\u00fd na soci\u00e1ln\u00edch s\u00edt\u00edch, se m\u016f\u017ee zd\u00e1t, \u017ee je pap\u00edrov\u00fdm vizitk\u00e1m konec.<\/strong> Nen\u00ed tomu ov\u0161em tak. Pap\u00edrov\u00e9 vizitky jsou sou\u010d\u00e1st\u00ed off-line marketingu nejen v\u00e1s samotn\u00fdch, ale tak\u00e9 spole\u010dnosti, pro kterou pracujete. I proto se v dne\u0161n\u00edm \u010dl\u00e1nku zam\u011b\u0159\u00edme na d\u016fle\u017eitost pap\u00edrov\u00fdch vizitek a na to, co pro obchodn\u00ed sv\u011bt znamenaj\u00ed.<\/p>\n

Pou\u017e\u00edv\u00e1te pap\u00edrov\u00e9 vizitky?<\/h2>\n

Pap\u00edrov\u00e1 vizitka na sob\u011b nese v\u0161echny d\u016fle\u017eit\u00e9 \u00fadaje<\/strong> o v\u00e1s. Va\u0161e jm\u00e9no, m\u00edsto, kde pracujete, kontakt, na kter\u00e9m v\u00e1s klienti zastihnou. Tohle v\u0161echno, spolu s logem spole\u010dnosti a p\u011bkn\u00fdm designem<\/a>, dostane klient od v\u00e1s na mal\u00e9m kousku pap\u00edru. Pap\u00edrov\u00e9 vizitky st\u00e1le maj\u00ed sv\u00e9 kouzlo, kter\u00e9 podtrhuje intimita, s n\u00ed\u017e se online<\/a> kontaktn\u00ed formul\u00e1\u0159 nem\u016f\u017ee rovnat. Nen\u00ed natolik osobn\u00ed. D\u00edky p\u0159\u00edm\u00fdm<\/strong> kontaktn\u00edm informac\u00edm, kter\u00e9 d\u00e1v\u00e1te do rukou lid\u00ed osobn\u011b, maj\u00ed tito lid\u00e9 pocit, \u017ee se jim dost\u00e1v\u00e1 n\u011b\u010deho exkluzivn\u00edho<\/strong> a p\u016fsob\u00ed to velmi dob\u0159e a pro z\u00e1kaznicky.<\/p>\n

Pod\u00edvejme se nyn\u00ed bl\u00ed\u017ee na d\u016fle\u017eit\u00e9 aspekty, kter\u00e9 s\u00a0sebou i v\u00a0digit\u00e1ln\u00edm sv\u011bt\u011b klasick\u00e9 pap\u00edrov\u00e9 vizitky p\u0159in\u00e1\u0161\u00ed.<\/p>\n

1.) Vizitky jako d\u016fle\u017eit\u00e1 sou\u010d\u00e1st networkingu<\/h3>\n

\u010c\u00edm d\u00e1l \u010dast\u011bji se znovu setk\u00e1v\u00e1me tv\u00e1\u0159\u00ed v\u00a0tv\u00e1\u0159 a pro efektivn\u00ed networking<\/strong> jsou vizitky skute\u010dn\u011b d\u016fle\u017eit\u00e9. Pokud se tedy chyst\u00e1te n\u011b n\u011bjakou obchodn\u00ed akci, veletrh nebo konferenci, nezapome\u0148te s sebou tak\u00e9 sv\u00e9 vizitky. \u00a0A pokud m\u00e1te propracovan\u00fd LinkedIn profil, nebojte se k vizitce p\u0159ipojit i sv\u016fj koment\u00e1\u0159, \u017ee v\u00e1s na t\u00e9to platform\u011b pod va\u0161\u00edm jm\u00e9nem snadno najdou<\/strong>.<\/p>\n

P\u0159ed\u00e1n\u00ed vizitky vytv\u00e1\u0159\u00ed osobn\u00ed spojen\u00ed<\/strong> a hmatatelnou vzpom\u00ednku na interakci. D\u00edky vizitce v\u011bt\u0161inou otev\u0159ete konverzaci<\/a>, kde se m\u016f\u017eete podrobn\u011bji zm\u00ednit o tom co d\u011bl\u00e1te, jak\u00e9 jsou va\u0161e dosavadn\u00ed \u00fasp\u011bchy. Vizitka v\u00e1m otev\u00edr\u00e1 dve\u0159e pro va\u0161i elevator speech, kdy m\u016f\u017eete snadno vyvolat z\u00e1jem<\/strong> druh\u00e9 strany.<\/p>\n

2.) Umocn\u011bn\u00ed prvn\u00edho dojmu<\/h3>\n

Zn\u00e1te to, nikdy nedostanete \u0161anci ud\u011blat znovu dobr\u00fd prvn\u00ed dojem<\/strong>. Pokud ud\u011bl\u00e1te dobr\u00fd prvn\u00ed dojem, m\u016f\u017eete snadno uzav\u0159\u00edt nov\u00fd obchod, p\u0159\u00edpadn\u011b z\u00edskat nov\u00e9 klienty do spole\u010dnosti. Proto m\u011bjte v\u017edy<\/strong> p\u0159ipraveny vizitky. P\u0159ed\u00e1n\u00edm sv\u00e9 vizitky nov\u00e9mu \u010dlov\u011bku vyvol\u00e1v\u00e1te dojem, \u017ee jste skute\u010dn\u011b seri\u00f3zn\u00ed. D\u00e1v\u00e1te jim \u010dern\u00e9 na b\u00edl\u00e9m v\u0161echny z\u00e1kladn\u00ed informace o v\u00e1s a va\u0161\u00ed spole\u010dnosti a op\u011bt otev\u00edr\u00e1te cestu<\/strong> ke komunikaci. Nehled\u011b na to, \u017ee p\u0159ed\u00e1n\u00ed je to nejmen\u0161\u00ed, co pro svou prezentaci<\/strong> m\u016f\u017eete ud\u011blat a nezabere v\u00e1m ani moc \u010dasu.<\/p>\n

3.) Vizitky jako odraz va\u0161\u00ed zna\u010dky<\/h3>\n

Va\u0161e vizitka odr\u00e1\u017e\u00ed i va\u0161i osobn\u00ed zna\u010dku<\/a>. Pokud m\u00e1te vizitky skute\u010dn\u011b pe\u010dliv\u011b vytvo\u0159en\u00e9, umocn\u00edte jimi pov\u011bdom\u00ed nejen o v\u00e1s samotn\u00fdch, ale tak\u00e9 o zna\u010dce spole\u010dnosti, kterou reprezentujete<\/strong>. Dbejte p\u0159i v\u00fdrob\u011b vizitek na to, aby odr\u00e1\u017eely hodnoty<\/strong> va\u0161\u00ed zna\u010dky. D\u00edky tomu se snadn\u011bji uchyt\u00ed v\u00a0mysl\u00edch potenci\u00e1ln\u00edch klient\u016f.<\/p>\n

Nau\u010dte se programovat v na\u0161em kurzu<\/span><\/a><\/span><\/span><\/h3>\n

4.) Zmen\u0161en\u00ed kulturn\u00ed bari\u00e9ry<\/h3>\n

Vizitky jsou u\u017e po l\u00e9ta prov\u011b\u0159en\u00fd n\u00e1stroj<\/strong>, kter\u00fd vyu\u017e\u00edvaj\u00ed mnoh\u00e9 kultury po cel\u00e9m sv\u011bt\u011b. Jejich p\u0159ed\u00e1n\u00edm tedy ne\u0161l\u00e1pnete vedle. P\u0159ed\u00e1n\u00ed vizitky nikoho neur\u00e1\u017e\u00ed a je jedno do jak\u00e9 kultury spad\u00e1. Historie vizitek se datuje a\u017e do 15. stolet\u00ed<\/strong>, v\u011bt\u0161ina lid\u00ed tedy jejich koncept zn\u00e1, a tak je to vhodn\u00fd n\u00e1stroj k\u00a0propojov\u00e1n\u00ed lid\u00ed z\u00a0r\u016fzn\u00fdch kout\u016f sv\u011bta.<\/p>\n

5.) Podpora osobn\u00edho p\u0159\u00edstupu<\/h3>\n

Vizitky pom\u00e1haj\u00ed p\u0159eklenou digit\u00e1ln\u00ed propast<\/strong>, kter\u00e1 se mezi n\u00e1mi postupn\u011b utv\u00e1\u0159ela nebo st\u00e1le utv\u00e1\u0159\u00ed. D\u00edky vizitk\u00e1m podporujeme osobn\u00ed p\u0159\u00edstup a posilujeme vz\u00e1jemn\u00e9 spojen\u00ed<\/a>, ani\u017e bychom pot\u0159ebovali online n\u00e1stroje.<\/p>\n

QR k\u00f3d<\/h2>\n

QR k\u00f3d je elegantn\u00edm \u0159e\u0161en\u00edm<\/strong>, jak propojit sv\u011bt off-line s online profesn\u00edm profilem. V r\u00e1mci pap\u00edrov\u00e9 vizitky m\u016f\u017eete zadn\u00ed stranu vyu\u017e\u00edt nejen pro logo<\/strong> spole\u010dnosti, ale tak\u00e9 pro QR k\u00f3d, d\u00edky kter\u00e9mu se dr\u017eitel\u00e9 va\u0161\u00ed vizitky dostanou na v\u00e1\u0161 LinkedIn<\/strong> profil, p\u0159\u00edpadn\u011b na str\u00e1nky va\u0161\u00ed spole\u010dnosti.<\/p>\n

Do QR k\u00f3du si m\u016f\u017eete vybrat jak\u00fdkoliv odkaz chcete a pova\u017eujete za relevantn\u00ed<\/strong> a podtrhnete tak svou zna\u010dku.<\/em><\/p><\/blockquote>\n

I p\u0159esto, \u017ee \u017eijeme v\u00a0siln\u011b digit\u00e1ln\u00ed \u00e9\u0159e a b\u00fdt online<\/strong> je \u010dast\u011bj\u0161\u00ed ne\u017e off-line sv\u011bt, nezapom\u00ednejte ani na kouzlo pap\u00edrov\u00fdch vizitek spolu s\u00a0kouzlem osobn\u00edch setk\u00e1v\u00e1n\u00ed<\/strong>. Zkuste se oddat tradic\u00edm a vyu\u017eijte t\u011bchto n\u00e1stroj\u016f pro svou osobn\u00ed i profesn\u00ed zna\u010dku. Vyu\u017e\u00edvejte v\u00fdhod vizitek a navazujte osobn\u00ed kontakty, d\u011blejte reklamu<\/a> sami sob\u011b nejen v online sv\u011bt\u011b Vizitky v\u00e1m pom\u00e1haj\u00ed budovat va\u0161i s\u00ed\u0165, umoc\u0148uj\u00ed prvn\u00ed dojem<\/strong> a otev\u00edraj\u00ed dve\u0159e zaj\u00edmav\u00fdm a podn\u011btn\u00fdm konverzac\u00edm.<\/p>\n","protected":false},"excerpt":{"rendered":"

V dne\u0161n\u00ed dob\u011b, kdy m\u00e1me v\u011bt\u0161inou sv\u016fj profesn\u00ed \u017eivot kr\u00e1sn\u011b vykreslen\u00fd na soci\u00e1ln\u00edch s\u00edt\u00edch, se m\u016f\u017ee zd\u00e1t, \u017ee je pap\u00edrov\u00fdm vizitk\u00e1m konec. Nen\u00ed tomu ov\u0161em tak. Pap\u00edrov\u00e9 vizitky jsou sou\u010d\u00e1st\u00ed off-line marketingu nejen v\u00e1s samotn\u00fdch, ale tak\u00e9 spole\u010dnosti, pro kterou pracujete. I proto se v dne\u0161n\u00edm \u010dl\u00e1nku zam\u011b\u0159\u00edme na d\u016fle\u017eitost pap\u00edrov\u00fdch vizitek a na to, […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[56,20,9],"tags":[35,54,46],"class_list":["post-8192","post","type-post","status-publish","format-standard","hentry","category-personalistika","category-prace-a-kariera","category-vzdelavani","tag-kariera","tag-podnikani","tag-prace"],"yoast_head":"\nVizitky: Propojen\u00ed digit\u00e1ln\u00edho a fyzick\u00e9ho sv\u011bta profesion\u00e1ln\u00ed prezentace<\/title>\n<meta name=\"description\" content=\"Vizitky - jejich dlouh\u00e1 historie je d\u016fkazem toho, \u017ee jde o obl\u00edbenou formu navazov\u00e1n\u00ed kontakt\u016f. Jak\u00e9 jsou jejich dal\u0161\u00ed v\u00fdhody?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/vizitky-propojeni-digitalniho-a-fyzickeho-sveta\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vizitky: Propojen\u00ed digit\u00e1ln\u00edho a fyzick\u00e9ho sv\u011bta profesion\u00e1ln\u00ed prezentace\" \/>\n<meta property=\"og:description\" content=\"Vizitky - jejich dlouh\u00e1 historie je d\u016fkazem toho, \u017ee jde o obl\u00edbenou formu navazov\u00e1n\u00ed kontakt\u016f. 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