{"id":8191,"date":"2023-11-22T08:38:40","date_gmt":"2023-11-22T07:38:40","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=8191"},"modified":"2023-09-28T16:46:36","modified_gmt":"2023-09-28T14:46:36","slug":"rozsirena-realita","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/rozsirena-realita\/","title":{"rendered":"Roz\u0161\u00ed\u0159en\u00e1 realita: Pr\u016fnik virtu\u00e1ln\u00edho a skute\u010dn\u00e9ho sv\u011bta"},"content":{"rendered":"<p><b>Roz\u0161\u00ed\u0159en\u00e1 realita (AR) je technologie, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm vid\u011bt virtu\u00e1ln\u00ed objekty a informace vlo\u017een\u00e9 do skute\u010dn\u00e9ho sv\u011bta. AR je st\u00e1le relativn\u011b nov\u00e1 technologie, ale v posledn\u00edch letech se rychle rozv\u00edj\u00ed a nach\u00e1z\u00ed st\u00e1le \u0161ir\u0161\u00ed uplatn\u011bn\u00ed v r\u016fzn\u00fdch oblastech, v\u010detn\u011b marketingu.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e75d57198dc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e75d57198dc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/rozsirena-realita\/#Jak_funguje_rozsirena_realita\" >Jak funguje roz\u0161\u00ed\u0159en\u00e1 realita?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/rozsirena-realita\/#Vyhody_rozsirene_reality\" >V\u00fdhody roz\u0161\u00ed\u0159en\u00e9 reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/rozsirena-realita\/#5_duvodu_proc_rozsirenou_realitu_zapojit_do_marketingove_kampane\" >5 d\u016fvod\u016f, pro\u010d roz\u0161\u00ed\u0159enou realitu zapojit do marketingov\u00e9 kampan\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/rozsirena-realita\/#Priklady_vyuziti_rozsirene_reality_v_marketingu\" >P\u0159\u00edklady vyu\u017eit\u00ed roz\u0161\u00ed\u0159en\u00e9 reality v marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/rozsirena-realita\/#3_tipy_pro_uspesne_vyuziti_rozsirene_reality_v_marketingu\" >3 tipy pro \u00fasp\u011b\u0161n\u00e9 vyu\u017eit\u00ed roz\u0161\u00ed\u0159en\u00e9 reality v marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/rozsirena-realita\/#Budoucnost_AR\" >Budoucnost AR<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Jak_funguje_rozsirena_realita\"><\/span><span style=\"font-weight: 400;\">Jak funguje roz\u0161\u00ed\u0159en\u00e1 realita?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Roz\u0161\u00ed\u0159en\u00e1 realita funguje<strong> na principu superpozice virtu\u00e1ln\u00edch objekt\u016f do reality.<\/strong> Toho lze dos\u00e1hnout pomoc\u00ed aplikac\u00ed, kter\u00e9 vyu\u017e\u00edvaj\u00ed kameru a senzory k rozpozn\u00e1n\u00ed okoln\u00edho sv\u011bta a k vlo\u017een\u00ed virtu\u00e1ln\u00edch objekt\u016f do obrazu. Naopak <\/span><span style=\"font-weight: 400;\">virtu\u00e1ln\u00ed realita <\/span><span style=\"font-weight: 400;\">u\u017eivatele <strong>zcela izoluje od skute\u010dn\u00e9ho sv\u011bta a vkl\u00e1d\u00e1 jej do virtu\u00e1ln\u00edho prost\u0159ed\u00ed.<\/strong> Roz\u0161\u00ed\u0159en\u00e1 realita umo\u017e\u0148uje u\u017eivateli vid\u011bt i realitu, kter\u00e1 je kolem n\u011bj. K pou\u017e\u00edv\u00e1n\u00ed roz\u0161\u00ed\u0159en\u00e9 reality <strong>nepot\u0159ebujete \u017e\u00e1dn\u00e9 br\u00fdle, n\u00e1hlavn\u00ed soupravy ani dal\u0161\u00ed vybaven\u00ed.<\/strong> <\/span><span style=\"font-weight: 400;\">Sta\u010d\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/operacni-system\/\" target=\"_blank\" rel=\"noopener\">chytr\u00fd telefon<\/a> a nainstalovan\u00e1 aplikace.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vyhody_rozsirene_reality\"><\/span><span style=\"font-weight: 400;\">V\u00fdhody roz\u0161\u00ed\u0159en\u00e9 reality<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>P\u0159esnost a realismus<\/strong> \u2013 AR umo\u017e\u0148uje u\u017eivatel\u016fm vid\u011bt virtu\u00e1ln\u00ed objekty vlo\u017een\u00e9 do skute\u010dn\u00e9ho sv\u011bta, co\u017e poskytuje velmi realistick\u00fd z\u00e1\u017eitek.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Interaktivita<\/strong> \u2013 umo\u017e\u0148uje u\u017eivatel\u016fm interakci s virtu\u00e1ln\u00edmi objekty, co\u017e zvy\u0161uje z\u00e1\u017eitek a umo\u017e\u0148uje u\u017eivatel\u016fm u\u010dit se a objevovat nov\u00e9 v\u011bci.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Mobilita<\/strong> \u2013 lze ji pou\u017e\u00edvat na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch, co\u017e zvy\u0161uje jej\u00ed dostupnost a pou\u017eitelnost.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_duvodu_proc_rozsirenou_realitu_zapojit_do_marketingove_kampane\"><\/span><span style=\"font-weight: 400;\">5 d\u016fvod\u016f, pro\u010d roz\u0161\u00ed\u0159enou realitu zapojit do marketingov\u00e9 kampan\u011b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Existuje n\u011bkolik d\u016fvod\u016f, pro\u010d roz\u0161\u00ed\u0159enou realitu zapojit do <a href=\"https:\/\/rekvalifikacnikurzy.cz\/kurz\/online-marketing\" target=\"_blank\" rel=\"noopener\">marketingov\u00e9<\/a> kampan\u011b. Mezi nej\u010dast\u011bj\u0161\u00ed d\u016fvody pat\u0159\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Zv\u00fd\u0161en\u00ed z\u00e1jmu<\/strong> \u2013 AR m\u016f\u017ee pomoci zv\u00fd\u0161it z\u00e1jem o produkt nebo slu\u017ebu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Zv\u00fd\u0161en\u00ed interakce<\/strong> \u2013 d\u00e1le pom\u00e1h\u00e1 ke zv\u00fd\u0161en\u00e9 interakci s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Zv\u00fd\u0161en\u00ed zapamatovatelnosti<\/strong> \u2013 unik\u00e1tnost roz\u0161\u00ed\u0159en\u00e9 reality st\u00e1le m\u016f\u017ee pomoci zv\u00fd\u0161it zapamatovatelnost zna\u010dky nebo produktu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Zv\u00fd\u0161en\u00ed konverz\u00ed<\/strong> \u2013 AR m\u016f\u017ee pomoci zv\u00fd\u0161it konverze, nap\u0159\u00edklad prodeje nebo registrace.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Zv\u00fd\u0161en\u00ed loajality<\/strong> \u2013 d\u00edky zm\u00edn\u011bn\u00fdm bod\u016fm se st\u00e1v\u00e1 AR n\u00e1strojem pro zv\u00fd\u0161en\u00ed loajality z\u00e1kazn\u00edk\u016f.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_8220\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8220\" class=\"wp-image-8220 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/09\/AdobeStock_308969386-930x621.jpeg\" alt=\"roz\u0161\u00ed\u0159en\u00e1 realita\" width=\"930\" height=\"621\" \/><p id=\"caption-attachment-8220\" class=\"wp-caption-text\">Roz\u0161\u00ed\u0159en\u00e1 realita v aplikaci IKEA Place, kter\u00e1 umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm virtu\u00e1ln\u011b si vyzkou\u0161et n\u00e1bytek v jejich dom\u00e1cnosti.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Priklady_vyuziti_rozsirene_reality_v_marketingu\"><\/span><span style=\"font-weight: 400;\">P\u0159\u00edklady vyu\u017eit\u00ed roz\u0161\u00ed\u0159en\u00e9 reality v marketingu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Roz\u0161\u00ed\u0159en\u00e1 realita m\u00e1 velk\u00fd potenci\u00e1l v marketingu. Lze ji pou\u017e\u00edt k vytvo\u0159en\u00ed nov\u00fdch a inovativn\u00edch zp\u016fsob\u016f interakce s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Produktov\u00e9 prezentace<\/strong> \u2013 AR lze pou\u017e\u00edt k vytvo\u0159en\u00ed interaktivn\u00edch produktov\u00fdch prezentac\u00ed, kter\u00e9 umo\u017e\u0148uj\u00ed z\u00e1kazn\u00edk\u016fm virtu\u00e1ln\u011b si prohl\u00e9dnout produkty a vyzkou\u0161et si je. Nap\u0159\u00edklad IKEA vyvinula aplikaci IKEA Place, kter\u00e1 umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm virtu\u00e1ln\u011b si vyzkou\u0161et n\u00e1bytek v jejich dom\u00e1cnosti. Podobn\u011b funguje i aplikace zna\u010dky Sephora. Roz\u0161\u00ed\u0159en\u00e1 realita slou\u017e\u00ed k tomu, aby si z\u00e1kazn\u00edci vyzkou\u0161eli dekorativn\u00ed kosmetiku z domova.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong> \u2013 AR lze pou\u017e\u00edt k vytvo\u0159en\u00ed interaktivn\u00edch vzd\u011bl\u00e1vac\u00edch pom\u016fcek. Nap\u0159\u00edklad spole\u010dnost Google vyvinula aplikaci Arts &amp; Culture, kter\u00e1 umo\u017e\u0148uje student\u016fm virtu\u00e1ln\u011b nav\u0161t\u00edvit historick\u00e9 pam\u00e1tky, m\u011bsta i p\u0159\u00edrodn\u00ed rezervace.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Hry<\/strong> \u2013 nesm\u00ed zde chyb\u011bt ani vyu\u017eit\u00ed roz\u0161\u00ed\u0159en\u00e9 reality k tvorb\u011b her. Spole\u010dnost Niantic vyvinula hru Pok\u00e9mon GO, kter\u00e1 vyu\u017e\u00edv\u00e1 AR k tomu, aby hr\u00e1\u010di mohli chytat Pok\u00e9mony v re\u00e1ln\u00e9m sv\u011bt\u011b.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> \u2013 AR lze pou\u017e\u00edt k vytvo\u0159en\u00ed p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch. Nap\u0159\u00edklad Snapchat, Instagram i TikTok maj\u00ed filtry, kter\u00e9 umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm p\u0159id\u00e1vat na sv\u00e9 fotografie a videa virtu\u00e1ln\u00ed efekty.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Reklamy<\/strong> \u2013 nejv\u011bt\u0161\u00ed s\u00edlu v marketingu m\u00e1 reklama. I zde lze AR pou\u017e\u00edt k vytvo\u0159en\u00ed interaktivn\u00ed a poutav\u00e9 reklamy. Spole\u010dnost Coca-Cola vyvinula reklamu, kter\u00e1 vyu\u017eila AR k tomu, aby si mohli u\u017eivatel\u00e9 virtu\u00e1ln\u011b vychutnat sklenici Coca-Coly.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_tipy_pro_uspesne_vyuziti_rozsirene_reality_v_marketingu\"><\/span><span style=\"font-weight: 400;\">3 tipy pro \u00fasp\u011b\u0161n\u00e9 vyu\u017eit\u00ed roz\u0161\u00ed\u0159en\u00e9 reality v marketingu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zajist\u011bte, aby byl z\u00e1\u017eitek <strong>relevantn\u00ed pro va\u0161i c\u00edlovou skupinu.<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Udr\u017eujte z\u00e1\u017eitek<strong> jednoduch\u00fd a snadno pou\u017eiteln\u00fd.<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sledujte v\u00fdsledky va\u0161\u00ed AR kampan\u011b, abyste vid\u011bli, jak funguje a neust\u00e1le ji zlep\u0161ujte. <strong>Pou\u017eijte n\u00e1stroje pro m\u011b\u0159en\u00ed<\/strong>, jako je <a href=\"https:\/\/orangeacademy.cz\/clanky\/analyza-webu\/\" target=\"_blank\" rel=\"noopener\">nap\u0159\u00edklad Google Analytics<\/a> a na soci\u00e1ln\u00edch s\u00edt\u00edch t\u0159eba Facebook Pixel.<\/span><\/li>\n<\/ol>\n<h2 data-sourcepos=\"24:1-24:17\"><span class=\"ez-toc-section\" id=\"Budoucnost_AR\"><\/span><span style=\"font-weight: 400;\">Budoucnost AR<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-sourcepos=\"26:1-26:211\">AR je st\u00e1le relativn\u011b nov\u00e1 technologie, ale m\u00e1 potenci\u00e1l propojit virtu\u00e1ln\u00ed a re\u00e1ln\u00fd sv\u011bt. D\u00edky neust\u00e1l\u00e9mu zlep\u0161ov\u00e1n\u00ed hardwarov\u00fdch technologi\u00ed m\u00e1 AR mo\u017enost b\u00fdt st\u00e1le realisti\u010dt\u011bj\u0161\u00ed. V budoucnu se m\u016f\u017eeme ur\u010dit\u011b <strong>do\u010dkat za\u0159azen\u00ed roz\u0161\u00ed\u0159en\u00e9 reality do zdravotnictv\u00ed, architektury i pr\u016fmyslu.<\/strong> Stane se tak b\u011b\u017enou sou\u010d\u00e1st\u00ed <strong>nejen jednotlivc\u016f, ale i men\u0161\u00edch a v\u011bt\u0161\u00edch firem.<\/strong><\/p>\n<div class=\"response-container-content ng-tns-c4157753407-49\">\n<div class=\"response-content ng-trigger ng-trigger-responsePopulation ng-tns-c4157753407-49 ng-animate-disabled\">\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<p data-sourcepos=\"21:1-21:154\">Roz\u0161\u00ed\u0159en\u00e1 realita je st\u00e1le nov\u00e1 technologie, ale jej\u00ed <strong>potenci\u00e1l je obrovsk\u00fd.<\/strong> Marketingov\u00ed odborn\u00edci, kte\u0159\u00ed ji um\u00ed efektivn\u011b vyu\u017e\u00edt, budou m\u00edt v budoucnu velkou konkuren\u010dn\u00ed v\u00fdhodu.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Roz\u0161\u00ed\u0159en\u00e1 realita (AR) je technologie, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm vid\u011bt virtu\u00e1ln\u00ed objekty a informace vlo\u017een\u00e9 do skute\u010dn\u00e9ho sv\u011bta. AR je st\u00e1le relativn\u011b nov\u00e1 technologie, ale v posledn\u00edch letech se rychle rozv\u00edj\u00ed a nach\u00e1z\u00ed st\u00e1le \u0161ir\u0161\u00ed uplatn\u011bn\u00ed v r\u016fzn\u00fdch oblastech, v\u010detn\u011b marketingu. Jak funguje roz\u0161\u00ed\u0159en\u00e1 realita? Roz\u0161\u00ed\u0159en\u00e1 realita funguje na principu superpozice virtu\u00e1ln\u00edch objekt\u016f do reality. Toho [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":8221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[166,65,66,54],"class_list":["post-8191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-finance","tag-marketing","tag-online-marketing","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roz\u0161\u00ed\u0159en\u00e1 realita: Pr\u016fnik virtu\u00e1ln\u00edho a skute\u010dn\u00e9ho sv\u011bta<\/title>\n<meta name=\"description\" content=\"Roz\u0161\u00ed\u0159en\u00e1 realita (AR) je technologie, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm vid\u011bt virtu\u00e1ln\u00ed objekty a informace vlo\u017een\u00e9 do 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