{"id":8035,"date":"2023-10-27T08:44:50","date_gmt":"2023-10-27T06:44:50","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=8035"},"modified":"2023-08-23T19:45:20","modified_gmt":"2023-08-23T17:45:20","slug":"souteze-na-facebooku","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/souteze-na-facebooku\/","title":{"rendered":"Sout\u011b\u017ee na Facebooku: Tajemstv\u00ed k vytvo\u0159en\u00ed anga\u017eovan\u00e9 a rostouc\u00ed online komunity"},"content":{"rendered":"<p><strong>Soci\u00e1ln\u00ed s\u00edt\u011b se staly ned\u00edlnou sou\u010d\u00e1st\u00ed \u017eivota a komunikace modern\u00ed spole\u010dnosti. Pomoc\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed lze zviditelnit sv\u00e9 podnik\u00e1n\u00ed, zna\u010dku nebo projekt. Existuje v\u00edce mo\u017enost\u00ed, jak toho dos\u00e1hnout. M\u016f\u017eete tvo\u0159it kvalitn\u00ed obsah, vyu\u017e\u00edt placen\u00e9 reklamy nebo organizovat sout\u011b\u017ee. Facebook je r\u00e1j sout\u011b\u017e\u00ed a mezi u\u017eivateli jsou st\u00e1le obl\u00edben\u00e9. Jak takov\u00e9 sout\u011b\u017ee na Facebooku vlastn\u011b funguj\u00ed? To se dozv\u00edte v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de300411f30\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de300411f30\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/souteze-na-facebooku\/#Souteze_na_Facebooku\" >Sout\u011b\u017ee na Facebooku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/souteze-na-facebooku\/#Typy_soutezi_na_Facebooku\" >Typy sout\u011b\u017e\u00ed na Facebooku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/souteze-na-facebooku\/#Jaka_jsou_pravidla_pro_souteze_na_Facebooku\" >Jak\u00e1 jsou pravidla pro sout\u011b\u017ee na Facebooku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/souteze-na-facebooku\/#Priprava_souteze\" >P\u0159\u00edprava sout\u011b\u017ee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/souteze-na-facebooku\/#Vyhodnoceni_souteze_na_Facebooku\" >Vyhodnocen\u00ed sout\u011b\u017ee na Facebooku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/souteze-na-facebooku\/#Budovani_online_komunity\" >Budov\u00e1n\u00ed online komunity<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Souteze_na_Facebooku\"><\/span><span style=\"font-weight: 400;\">Sout\u011b\u017ee na Facebooku<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook je jedna<strong> z nejpopul\u00e1rn\u011bj\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed.<\/strong> Poskytuje firm\u00e1m a jednotlivc\u016fm skv\u011blou p\u0159\u00edle\u017eitost propojit se se sv\u00fdmi fanou\u0161ky a z\u00edskat nov\u00e9 sleduj\u00edc\u00ed. Jedn\u00edm z \u00fa\u010dinn\u00fdch n\u00e1stroj\u016f pro interakci s fanou\u0161ky a r\u016fst komunity jsou sout\u011b\u017ee. Existuj\u00ed r\u016fzn\u00e9 typy sout\u011b\u017e\u00ed, ka\u017ed\u00e1 m\u00e1 jin\u00fd <strong>proces p\u0159\u00edpravy, vyhodnocen\u00ed a tak\u00e9 pravidla.<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Typy_soutezi_na_Facebooku\"><\/span><span style=\"font-weight: 400;\">Typy sout\u011b\u017e\u00ed na Facebooku<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Existuje n\u011bkolik r\u016fzn\u00fdch typ\u016f sout\u011b\u017e\u00ed, kter\u00e9 m\u016f\u017eete na Facebooku uspo\u0159\u00e1dat:\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Lajk a sd\u00edlej:<\/strong> U\u017eivatel\u00e9 lajkuj\u00ed v\u00e1\u0161 p\u0159\u00edsp\u011bvek a sd\u00edlej\u00ed ho pro mo\u017enost v\u00fdhry.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Komentov\u00e1n\u00ed:<\/strong> U\u017eivatel\u00e9 zanech\u00e1vaj\u00ed koment\u00e1\u0159e k p\u0159\u00edsp\u011bvku a v\u00fdherce je n\u00e1hodn\u011b vybr\u00e1n z t\u00e9to skupiny komentuj\u00edc\u00edch.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Sout\u011b\u017ee s odpov\u011b\u010fmi:<\/strong> U\u017eivatel\u00e9 odpov\u00eddaj\u00ed na ot\u00e1zky a spr\u00e1vn\u00e9 odpov\u011bdi jsou za\u0159azeny do slosov\u00e1n\u00ed o v\u00fdhru.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Kreativn\u00ed sout\u011b\u017ee:<\/strong> U\u017eivatel dod\u00e1 obsah podle zad\u00e1n\u00ed. Nap\u0159\u00edklad kr\u00e1tk\u00e9 video, fotografii nebo jin\u00fd kreativn\u00ed obsah.<\/span><\/li>\n<\/ol>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Jaka_jsou_pravidla_pro_souteze_na_Facebooku\"><\/span><span style=\"font-weight: 400;\">Jak\u00e1 jsou pravidla pro sout\u011b\u017ee na Facebooku?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">P\u0159i po\u0159\u00e1d\u00e1n\u00ed sout\u011b\u017ee na Facebooku je d\u016fle\u017eit\u00e9 dodr\u017eovat n\u011bkolik z\u00e1kladn\u00edch pravidel:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Transparentnost:<\/strong> Jasn\u011b uve\u010fte pravidla sout\u011b\u017ee, v\u010detn\u011b zp\u016fsobu v\u00fdb\u011bru v\u00edt\u011bze a v\u00fdhry.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>V\u011bkov\u00e9 omezen\u00ed:<\/strong> Up\u0159esn\u011bte, kdo sm\u00ed sout\u011b\u017eit a uve\u010fte minim\u00e1ln\u00ed v\u011bk.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Zp\u016fsob \u00fa\u010dasti:<\/strong> Uve\u010fte, co u\u017eivatel\u00e9 mus\u00ed ud\u011blat, aby se sout\u011b\u017ee z\u00fa\u010dastnili: lajk, koment\u00e1\u0159, sd\u00edlen\u00ed, atd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vyhodnocen\u00ed:<\/strong> Up\u0159esn\u011bte, jak zvol\u00edte v\u00edt\u011bze: losov\u00e1n\u00ed, nejv\u00edce lajkovan\u00fd koment\u00e1\u0159, atd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Doba trv\u00e1n\u00ed:<\/strong> Stanovte za\u010d\u00e1tek a konec sout\u011b\u017ee.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>V\u00fdhra:<\/strong> Uve\u010fte, co v\u00edt\u011bz z\u00edsk\u00e1 a zp\u016fsob, jak\u00fdm bude o v\u00fdh\u0159e informov\u00e1n.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Krom\u011b vlastn\u00edch pravidel sout\u011b\u017ee mus\u00edte dodr\u017eovat tak\u00e9 <strong>pravidla stanoven\u00e1 samotn\u00fdm Facebookem:\u00a0<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Neumo\u017e\u0148ujte zapojen\u00ed fale\u0161n\u00fdch \u00fa\u010dt\u016f:<\/strong> Do sout\u011b\u017ee se nesm\u00ed zapojit u\u017eivatel\u00e9 s fale\u0161n\u00fdm \u00fa\u010dtem.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vylou\u010den\u00ed odpov\u011bdnosti:<\/strong> Uve\u010fte, \u017ee Facebook nesponzoruje a<\/span><span style=\"font-weight: 400;\"><strong> nem\u00e1 se sout\u011b\u017e\u00ed nic spole\u010dn\u00e9ho.<\/strong> Takov\u00fd text m\u016f\u017ee b\u00fdt obsa\u017een v podm\u00ednk\u00e1ch sout\u011b\u017ee nebo v koment\u00e1\u0159\u00edch pod p\u0159\u00edsp\u011bvkem.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Respektujte pravidla a autorsk\u00e1 pr\u00e1va:<\/strong> Neporu\u0161ujte autorsk\u00e1 pr\u00e1va a pou\u017e\u00edvejte pouze obsah, kter\u00fd sm\u00edte leg\u00e1ln\u011b vyu\u017e\u00edt.\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_8037\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8037\" class=\"wp-image-8037 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/08\/AdobeStock_297375473-930x586.jpeg\" alt=\"sout\u011b\u017ee na facebooku\" width=\"930\" height=\"586\" \/><p id=\"caption-attachment-8037\" class=\"wp-caption-text\">P\u0159ipojte se k n\u00e1m na n\u00e1\u0161 <a href=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, a\u0165 u\u017e v\u00e1m \u017e\u00e1dn\u00e1 sout\u011b\u017e neute\u010de.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Priprava_souteze\"><\/span><span style=\"font-weight: 400;\">P\u0159\u00edprava sout\u011b\u017ee<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/photo\/?fbid=5190106877703288&amp;set=a.1814701288577214\" target=\"_blank\" rel=\"noopener\">P\u0159ipravit sout\u011b\u017e na Facebooku<\/a> zahrnuje n\u011bkolik krok\u016f:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>C\u00edl:<\/strong> Ujasn\u011bte si, s jak\u00fdm c\u00edlem chcete sout\u011b\u017e prov\u00e9st (zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed, z\u00edsk\u00e1n\u00ed nov\u00fdch sleduj\u00edc\u00edch, atd.).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Typ sout\u011b\u017ee:<\/strong> Vyberte si typ sout\u011b\u017ee podle va\u0161ich c\u00edl\u016f a c\u00edlov\u00e9ho publika. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pravidla<\/strong>: Sestavte pravidla sout\u011b\u017ee s d\u016frazem na spravedlnost.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ocen\u011bn\u00ed<\/strong>: Zva\u017ete vhodnou v\u00fdhru, kter\u00e1 bude l\u00e1kav\u00e1 pro va\u0161i komunitu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vizu\u00e1ln\u00ed obsah:<\/strong> P\u0159ipravte atraktivn\u00ed vizu\u00e1ln\u00ed obsah, kter\u00fd upout\u00e1 pozornost, aby se do sout\u011b\u017ee zapojilo hodn\u011b lid\u00ed.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Vyhodnoceni_souteze_na_Facebooku\"><\/span><span style=\"font-weight: 400;\">Vyhodnocen\u00ed sout\u011b\u017ee na Facebooku<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vyhodnocen\u00ed je kl\u00ed\u010dov\u00fdm krokem, kter\u00fd <strong>pom\u00e1h\u00e1 ubezpe\u010dit u\u017eivatele, \u017ee sout\u011b\u017e prob\u011bhla spravedliv\u011b.<\/strong>\u00a0Z\u00e1rove\u0148 umo\u017e\u0148uje v\u00e1m i \u00fa\u010dastn\u00edk\u016fm vid\u011bt v\u00fdsledky a potvrdit, \u017ee byly dodr\u017eeny v\u0161echny podm\u00ednky a pravidla. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1sleduj\u00edc\u00ed postup v\u00e1m uk\u00e1\u017ee, <a href=\"https:\/\/www.facebook.com\/watch?ref=search&amp;v=426257156180292&amp;external_log_id=5dc45711-fbff-42a6-9df0-b75e31f78ae6&amp;q=Orange%20Academy%20s.r.o.%20sout%C4%9B%C5%BE\" target=\"_blank\" rel=\"noopener\">jak vyhodnotit sout\u011b\u017e na Facebooku<\/a>:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ov\u011b\u0159en\u00ed pravidel:<\/strong> Ne\u017e za\u010dnete vyhodnocovat sout\u011b\u017e, ov\u011b\u0159te si, zda v\u0161ichni z\u00fa\u010dastn\u011bn\u00ed splnili pravidla a podm\u00ednky.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Kontaktov\u00e1n\u00ed v\u00edt\u011bz\u016f:<\/strong> Kontaktujte v\u0161echny v\u00edt\u011bze zp\u016fsobem, kter\u00fd jste uvedli v pravidlech sout\u011b\u017ee. To m\u016f\u017ee b\u00fdt e-mailem, soukromou zpr\u00e1vou na Facebooku nebo jin\u00fdm vhodn\u00fdm zp\u016fsobem. Upozorn\u011bte je na to, \u017ee vyhr\u00e1li a \u017ee pot\u0159ebujete informace pro doru\u010den\u00ed cen.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ozn\u00e1men\u00ed v\u00edt\u011bz\u016f:<\/strong> K udr\u017een\u00ed transparentnosti a d\u016fv\u011bry byste m\u011bli ozn\u00e1mit v\u00edt\u011bze ve\u0159ejn\u011b na sv\u00e9m Facebookov\u00e9m profilu. To m\u016f\u017ee b\u00fdt prost\u0159ednictv\u00edm speci\u00e1ln\u00edho p\u0159\u00edsp\u011bvku.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Doru\u010den\u00ed cen:<\/strong> Za\u010dn\u011bte s doru\u010dov\u00e1n\u00edm cen v\u00edt\u011bz\u016fm. Fyzick\u00e9 ceny pe\u010dliv\u011b zabalte a ode\u0161lete v\u010das. Online poukazy za\u0161lete na spr\u00e1vnou emailovou adresu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Sledov\u00e1n\u00ed reakc\u00ed:<\/strong> Po ozn\u00e1men\u00ed v\u00edt\u011bz\u016f a doru\u010den\u00ed cen sledujte reakce komunity na va\u0161em Facebookov\u00e9m profilu. Lid\u00e9 mohou b\u00fdt nad\u0161en\u00ed, sd\u00edlet sv\u00e9 dojmy a gratulovat v\u00edt\u011bz\u016fm. Bu\u010fte aktivn\u00ed v reakc\u00edch a odpov\u00eddejte na ot\u00e1zky \u010di koment\u00e1\u0159e.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Feedback a vyhodnocen\u00ed:<\/strong> Po skon\u010den\u00ed sout\u011b\u017ee se zamyslete nad t\u00edm, co se poda\u0159ilo a co mohlo b\u00fdt lep\u0161\u00ed.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Budovani_online_komunity\"><\/span><span style=\"font-weight: 400;\">Budov\u00e1n\u00ed online komunity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sout\u011b\u017ee na Facebooku jsou ide\u00e1ln\u00ed pro <a href=\"https:\/\/orangeacademy.cz\/clanky\/trendy-pro-obsahovy-marketing\/\" target=\"_blank\" rel=\"noopener\">budov\u00e1n\u00ed rostouc\u00ed online komunity.<\/a> V dne\u0161n\u00ed dob\u011b, kdy soci\u00e1ln\u00ed s\u00edt\u011b dominuj\u00ed komunika\u010dn\u00edmu prostoru, je d\u016fle\u017eit\u00e9 vyu\u017e\u00edvat v\u0161echny dostupn\u00e9 metody, kter\u00e9 n\u00e1m pomohou oslovit na\u0161i c\u00edlovou skupinu. Sout\u011b\u017ee na Facebooku nab\u00edzej\u00ed z\u00e1bavn\u00fd a interaktivn\u00ed zp\u016fsob, jak toho dos\u00e1hnout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rozmanit\u00e9 sout\u011b\u017ee, <strong>od lajkov\u00e1n\u00ed a sd\u00edlen\u00ed po kreativn\u00ed \u00fakoly, lze p\u0159izp\u016fsobit c\u00edl\u016fm a povaze va\u0161eho podnik\u00e1n\u00ed.<\/strong> Vytv\u00e1\u0159en\u00ed kvalitn\u00edho obsahu, kter\u00fd oslov\u00ed va\u0161i c\u00edlovou skupinu, je kl\u00ed\u010dov\u00fdm pro \u00fasp\u011bch. D\u016fle\u017eit\u00e9 je dodr\u017eov\u00e1n\u00ed pravidel sout\u011b\u017e\u00ed. Nezapome\u0148te, \u017ee ka\u017ed\u00e1 sout\u011b\u017e je p\u0159\u00edle\u017eitost\u00ed k interakci s va\u0161imi fanou\u0161ky, k pos\u00edlen\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce a k z\u00edsk\u00e1n\u00ed nov\u00fdch sleduj\u00edc\u00edch. U\u010dte se z ka\u017ed\u00e9 sout\u011b\u017ee, <strong>sledujte reakce a reagujte na zp\u011btnou vazbu<\/strong> a nebojte se experimentovat.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soci\u00e1ln\u00ed s\u00edt\u011b se staly ned\u00edlnou sou\u010d\u00e1st\u00ed \u017eivota a komunikace modern\u00ed spole\u010dnosti. Pomoc\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed lze zviditelnit sv\u00e9 podnik\u00e1n\u00ed, zna\u010dku nebo projekt. Existuje v\u00edce mo\u017enost\u00ed, jak toho dos\u00e1hnout. M\u016f\u017eete tvo\u0159it kvalitn\u00ed obsah, vyu\u017e\u00edt placen\u00e9 reklamy nebo organizovat sout\u011b\u017ee. Facebook je r\u00e1j sout\u011b\u017e\u00ed a mezi u\u017eivateli jsou st\u00e1le obl\u00edben\u00e9. Jak takov\u00e9 sout\u011b\u017ee na Facebooku vlastn\u011b funguj\u00ed? To [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":8038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[166,35,65,54],"class_list":["post-8035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-finance","tag-kariera","tag-marketing","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sout\u011b\u017ee na Facebooku: Tajemstv\u00ed k vytvo\u0159en\u00ed anga\u017eovan\u00e9 a rostouc\u00ed online komunity<\/title>\n<meta name=\"description\" content=\"Soci\u00e1ln\u00ed s\u00edt\u011b se staly ned\u00edlnou sou\u010d\u00e1st\u00ed \u017eivota a komunikace modern\u00ed spole\u010dnosti. 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