{"id":7868,"date":"2023-09-11T08:36:10","date_gmt":"2023-09-11T06:36:10","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=7868"},"modified":"2023-08-10T01:36:59","modified_gmt":"2023-08-09T23:36:59","slug":"google-eat","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/google-eat\/","title":{"rendered":"Google EAT: Kl\u00ed\u010dov\u00fd faktor pro hodnocen\u00ed a d\u016fv\u011bryhodnost obsahu"},"content":{"rendered":"<p><strong>Ve sv\u011bt\u011b digit\u00e1ln\u00edho marketingu je kl\u00ed\u010dov\u00e9, aby obsah webov\u00fdch str\u00e1nek byl hodnocen jako d\u016fv\u011bryhodn\u00fd a kvalitn\u00ed. V r\u00e1mci algoritmu vyhled\u00e1va\u010de Google se objevuje term\u00edn EAT, kter\u00fd znamen\u00e1: zku\u0161enost, odbornost, autoritu a d\u016fv\u011bryhodnost. Google v\u011bnuje st\u00e1le v\u011bt\u0161\u00ed pozornost tomuto faktoru p\u0159i hodnocen\u00ed a \u0159azen\u00ed obsahu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. <\/strong>Co je EAT?<\/p>\n<p><b>EAT znamen\u00e1 \u201ezku\u0161enost, odbornost, autoritativnost a d\u016fv\u011bryhodnost\u201c. <\/b><span style=\"font-weight: 400;\">EAT je sou\u010d\u00e1st\u00ed pokyn\u016f Google pro hodnocen\u00ed kvality vyhled\u00e1v\u00e1n\u00ed \u2013 p\u0159\u00edru\u010dky, kterou lid\u00e9 pou\u017e\u00edvaj\u00ed k hodnocen\u00ed kvality v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. <\/span><span style=\"font-weight: 400;\">Google chce poskytovat v\u00fdsledky se siln\u00fdm EAT. Jde tedy o d\u016fle\u017eit\u00fd koncept v SEO. Nav\u00edc vysok\u00fd EAT m\u016f\u017ee zlep\u0161it d\u016fv\u011bru u\u017eivatel\u016f a <a href=\"https:\/\/orangeacademy.cz\/clanky\/co-je-seo\/\" target=\"_blank\" rel=\"noopener\">v\u00e9st k v\u011bt\u0161\u00edmu po\u010dtu n\u00e1v\u0161t\u011bv<\/a> na va\u0161em webu.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06eae9327e3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06eae9327e3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/google-eat\/#Vznik_EAT\" >Vznik EAT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/google-eat\/#Ctyri_slozky_Google_EEAT\" >\u010cty\u0159i slo\u017eky Google EEAT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/google-eat\/#Jak_zlepsit_EAT_vaseho_webu\" >Jak zlep\u0161it EAT va\u0161eho webu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/google-eat\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vznik_EAT\"><\/span>Vznik EAT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>V b\u0159eznu 2013<\/b><span style=\"font-weight: 400;\"> Google ofici\u00e1ln\u011b zve\u0159ejnil pokyny pro hodnocen\u00ed kvality vyhled\u00e1v\u00e1n\u00ed. Samotn\u00e9 <\/span><span style=\"font-weight: 400;\">EAT (odbornost, autoritativnost a d\u016fv\u011bryhodnost) p\u0159id\u00e1v\u00e1 Google p\u0159id\u00e1v\u00e1 <strong>v b\u0159eznu 2014.<\/strong> Posledn\u00ed zm\u011bna nastala <strong>v prosinci 2022,<\/strong> kdy\u00a0<\/span><span style=\"font-weight: 400;\">Google p\u0159edstavuje EEAT a p\u0159id\u00e1v\u00e1 dal\u0161\u00ed \u201eE\u201c pro \u201eZku\u0161enost\u201c.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ctyri_slozky_Google_EEAT\"><\/span><span style=\"font-weight: 400;\">\u010cty\u0159i slo\u017eky Google EEAT<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Zku\u0161enosti<\/b><\/h3>\n<p><b>Kvalitn\u00ed obsah \u010dasto prokazuje p\u0159\u00edmou zku\u0161enost<\/b><span style=\"font-weight: 400;\"> tv\u016frce s dan\u00fdm t\u00e9matem, <a href=\"https:\/\/orangeacademy.cz\/clanky\/uspesne-podnikani-logo-slogan-a-brand\/\" target=\"_blank\" rel=\"noopener\">slu\u017ebou nebo produktem.<\/a> To pom\u00e1h\u00e1 dok\u00e1zat, \u017ee jsou produkty a slu\u017eby vyzkou\u0161eny, testov\u00e1ny a \u017ee jsou tyto poznatky jsou autentick\u00e9. <\/span><span style=\"font-weight: 400;\">Autor v textu \u010dasto hovo\u0159\u00ed o sv\u00fdch osobn\u00edch zku\u0161enostech a n\u00e1zorech. Nav\u00edc poskytuje sv\u00e9 origin\u00e1ln\u00ed fotografie produkt\u016f, kter\u00e9 dokazuj\u00ed, \u017ee produkt nebo i slu\u017ebu vyzkou\u0161el.\u00a0<\/span><\/p>\n<h3><b>Odbornost\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hodnotitel\u00e9 kvality vyhled\u00e1v\u00e1n\u00ed mus\u00ed ur\u010dit, zda auto\u0159i maj\u00ed aktu\u00e1ln\u00ed <\/span><b>odborn\u00e9 znalosti<\/b><span style=\"font-weight: 400;\"> . Maj\u00ed znalosti, kvalifikaci a pov\u011b\u0159en\u00ed pot\u0159ebn\u00e9 k poskytov\u00e1n\u00ed spolehliv\u00fdch informac\u00ed? <\/span><span style=\"font-weight: 400;\">Odbornost se \u010dasto p\u0159ekr\u00fdv\u00e1 se zku\u0161enostmi, ale nen\u00ed to tot\u00e9\u017e. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt finan\u010dn\u00ed poradenstv\u00ed. <\/span>N\u011bkte\u0159\u00ed lid\u00e9 hledaj\u00ed\u00a0 finan\u010dn\u00ed poradenstv\u00ed od certifikovan\u00e9ho profesion\u00e1la, hledaj\u00ed tedy odbornost.<\/p>\n<h3><b>Autoritativnost<\/b><\/h3>\n<p><b>Autoritativnost<\/b><span style=\"font-weight: 400;\"> se vztahuje k\u00a0 celkov\u00e9 pov\u011bsti v oboru. Zejm\u00e9na mezi odborn\u00edky a aktu\u00e1ln\u011b<a href=\"https:\/\/orangeacademy.cz\/clanky\/kdo-je-influencer\/\" target=\"_blank\" rel=\"noopener\"> i mezi influencery.\u00a0<\/a><\/span><span style=\"font-weight: 400;\">Hodnotitel\u00e9 kvality Google EEAT maj\u00ed za \u00fakol, aby zkontrolovali autoritativnost tv\u016frce, obsahu a webu.<\/span><\/p>\n<h3><b>D\u016fv\u011bryhodnost<\/b><\/h3>\n<p><b>D\u016fv\u011bryhodnost<\/b><span style=\"font-weight: 400;\"> je nejd\u016fle\u017eit\u011bj\u0161\u00ed sou\u010d\u00e1st\u00ed Google EEAT. Hodnotitel\u00e9 mus\u00ed br\u00e1t v \u00favahu tv\u016frce, obsah a web. Hraje zde roli, kdo <\/span><span style=\"font-weight: 400;\">obsah napsal, jak jej upravuje a zda citujte d\u016fv\u011bryhodn\u00e9 zdroje.<\/span><\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Jak_zlepsit_EAT_vaseho_webu\"><\/span>Jak zlep\u0161it EAT va\u0161eho webu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dobrou zpr\u00e1vou je, \u017ee ke zlep\u0161en\u00ed EAT nemus\u00edte p\u0159ed\u011bl\u00e1vat celou svou <\/span><span style=\"font-weight: 400;\">SEO strategii .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poj\u010fme se pod\u00edvat, jak zlep\u0161it EAT va\u0161eho webu:<\/span><\/p>\n<h3>1. Vytv\u00e1\u0159ejte vysoce kvalitn\u00ed obsah<\/h3>\n<p><span style=\"font-weight: 400;\">Va\u0161e str\u00e1nky by m\u011bly poskytovat obsah p\u0159edev\u0161\u00edm lidem. Vytv\u00e1\u0159ejte obsah, kter\u00fd odpov\u00edd\u00e1 na ot\u00e1zky, poskytuje rady a zanech\u00e1v\u00e1 ve \u010dten\u00e1\u0159i pocit, \u017ee z\u00edskal odpov\u011b\u010f na svou ot\u00e1zku. D\u016fle\u017eit\u00e9 je <strong>p<\/strong><\/span><strong>ravideln\u011b kontrolovat sv\u016fj obsah<\/strong><span style=\"font-weight: 400;\"><strong> , abyste se ujistili, \u017ee je u\u017eite\u010dn\u00fd a st\u00e1le aktu\u00e1ln\u00ed.<\/strong> I kdy\u017e byl v\u00e1\u0161 obsah kdysi u\u017eite\u010dn\u00fd, nebude tak u\u017eite\u010dn\u00fd, pokud obsahuje zastaral\u00e9 informace.<\/span><\/p>\n<h3>2. Poskytn\u011bte informace o autorovi<\/h3>\n<p><span style=\"font-weight: 400;\">Google chce v\u011bd\u011bt, \u017ee osoba, kter\u00e1 p\u00ed\u0161e obsah, je legitimn\u00edm zdrojem informac\u00ed. <\/span><span style=\"font-weight: 400;\">Nezapome\u0148te si proto vytvo\u0159it str\u00e1nku O n\u00e1s, kde p\u0159edstav\u00edte sv\u016fj t\u00fdm. <\/span><span style=\"font-weight: 400;\">Za \u00fa\u010delem dosa\u017een\u00ed lep\u0161\u00edho hodnocen\u00ed a d\u016fv\u011bryhodnosti obsahu je d\u016fle\u017eit\u00e9 pravideln\u011b <strong>monitorovat v\u00fdkonnost va\u0161\u00ed webov\u00e9 str\u00e1nky <\/strong>a sledovat <a href=\"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/\" target=\"_blank\" rel=\"noopener\">zp\u011btnou vazbu u\u017eivatel\u016f.<\/a> Pokud se va\u0161e str\u00e1nky \u0159ad\u00ed jako autoritativn\u00ed a spolehliv\u00e9, je v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee se budou objevovat v\u00fd\u0161e ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/span><\/p>\n<div id=\"attachment_7871\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7871\" class=\"wp-image-7871 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/07\/AdobeStock_192964168-930x620.jpeg\" alt=\"google eat\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-7871\" class=\"wp-caption-text\">Podstatou EEAT je poskytov\u00e1n\u00ed kvalitn\u00edho obsahu, kter\u00fd p\u0159ed\u00e1v\u00e1 zku\u0161enost autora s dan\u00fdm t\u00e9matem.<\/p><\/div>\n<h3>3. Pou\u017e\u00edvejte d\u016fv\u011bryhodn\u00e9 zdroje<\/h3>\n<p><span style=\"font-weight: 400;\">P\u0159i vytv\u00e1\u0159en\u00ed obsahu je v\u017edy <strong>nejlep\u0161\u00ed uv\u00e1d\u011bt zdroje,<\/strong> abyste z\u00edskali na d\u016fv\u011bryhodnosti. V\u017edy se odkazujte na ofici\u00e1ln\u00ed zdroje, studie, v\u00fdzkumn\u00e9 pr\u00e1ce, akademick\u00e9 datab\u00e1ze, zpravodajsk\u00e9 publikace nebo str\u00e1nky zn\u00e1m\u00fdch odborn\u00edk\u016f.<\/span><\/p>\n<h3>4. Vytvo\u0159te si pozitivn\u00ed pov\u011bst<\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Pov\u011bst va\u0161\u00ed zna\u010dky nebo brandu m\u016f\u017ee celkov\u011b ovlivnit d\u016fv\u011bryhodnost va\u0161eho obsahu a webu.<\/strong> Online \u0159\u00edzen\u00ed reputace je tedy pro Google EAT SEO z\u00e1sadn\u00ed. Znamen\u00e1 to, \u017ee byste si m\u011bli d\u00e1vat pozor na negativn\u00ed recenze. Pokud se n\u011bjak\u00e9 objev\u00ed, reagujte rychle a profesion\u00e1ln\u011b.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span><span style=\"font-weight: 400;\">Z\u00e1v\u011br<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"> Google EAT <strong>se stal kl\u00ed\u010dov\u00fdm faktorem pro hodnocen\u00ed a d\u016fv\u011bryhodnost obsahu ve sv\u011bt\u011b digit\u00e1ln\u00edho marketingu.<\/strong> Slo\u017eky tohoto konceptu spole\u010dn\u011b p\u0159isp\u00edvaj\u00ed k hodnocen\u00ed a \u0159azen\u00ed obsahu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. <\/span><span style=\"font-weight: 400;\">Podstatou EAT je poskytov\u00e1n\u00ed kvalitn\u00edho obsahu, kter\u00fd p\u0159ed\u00e1v\u00e1 zku\u0161enost autora s dan\u00fdm t\u00e9matem. <\/span><span style=\"font-weight: 400;\">Zlep\u0161en\u00ed EAT va\u0161eho webu zahrnuje tvorbu kvalitn\u00edho obsahu, pravidelnou aktualizaci obsahu a sledov\u00e1n\u00ed zm\u011bn ve vyhled\u00e1v\u00e1n\u00ed.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve sv\u011bt\u011b digit\u00e1ln\u00edho marketingu je kl\u00ed\u010dov\u00e9, aby obsah webov\u00fdch str\u00e1nek byl hodnocen jako d\u016fv\u011bryhodn\u00fd a kvalitn\u00ed. V r\u00e1mci algoritmu vyhled\u00e1va\u010de Google se objevuje term\u00edn EAT, kter\u00fd znamen\u00e1: zku\u0161enost, odbornost, autoritu a d\u016fv\u011bryhodnost. Google v\u011bnuje st\u00e1le v\u011bt\u0161\u00ed pozornost tomuto faktoru p\u0159i hodnocen\u00ed a \u0159azen\u00ed obsahu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Co je EAT? EAT znamen\u00e1 \u201ezku\u0161enost, odbornost, autoritativnost [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":7874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[166,65,66,310,54],"class_list":["post-7868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-finance","tag-marketing","tag-online-marketing","tag-penize","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google EAT: Kl\u00ed\u010dov\u00fd faktor pro hodnocen\u00ed a d\u016fv\u011bryhodnost obsahu<\/title>\n<meta name=\"description\" content=\"V r\u00e1mci algoritmu vyhled\u00e1va\u010de Google se objevuje term\u00edn EAT, kter\u00fd znamen\u00e1: zku\u0161enost, 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