{"id":7430,"date":"2023-07-26T08:09:25","date_gmt":"2023-07-26T06:09:25","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=7430"},"modified":"2023-05-24T00:09:48","modified_gmt":"2023-05-23T22:09:48","slug":"jak-vyuzit-automatizaci","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/","title":{"rendered":"Automatizace: Jak zefektivnit sv\u00e9 kampan\u011b?"},"content":{"rendered":"<p><strong>Automatizace v marketingu v\u00e1m pom\u016f\u017ee zefektivnit a optimalizovat va\u0161e marketingov\u00e9 kampan\u011b. Zjist\u011bte, jak pou\u017e\u00edvat automatizaci rozumn\u011b a strategicky a jak v\u00a0r\u00e1mci va\u0161eho marketingu udr\u017eet kreativitu a lidsk\u00fd kontakt.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04ccd7c3e02\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04ccd7c3e02\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/#Co_je_automatizace_v_marketingu_a_jak_funguje\" >Co je automatizace v marketingu a jak funguje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/#Jake_jsou_hlavni_vyhody_automatizace_v_marketingu\" >Jak\u00e9 jsou hlavn\u00ed v\u00fdhody automatizace v\u00a0marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/#Jake_jsou_nejcastejsi_prekazky_a_vyzvy_pri_zavadeni_automatizace_v_marketingu\" >Jak\u00e9 jsou nej\u010dast\u011bj\u0161\u00ed p\u0159ek\u00e1\u017eky a v\u00fdzvy p\u0159i zav\u00e1d\u011bn\u00ed automatizace v\u00a0marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/#Jak_si_vybrat_spravny_nastroj_nebo_platformu_pro_automatizaci\" >Jak si vybrat spr\u00e1vn\u00fd n\u00e1stroj nebo platformu pro automatizaci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/#Oblibene_nastroje_nebo_platformy_pro_automatizaci\" >Obl\u00edben\u00e9 n\u00e1stroje nebo platformy pro automatizaci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/#Jak_nastavit_cile_strategii_a_plan_pro_automatizaci_v_marketingu\" >Jak nastavit c\u00edle, strategii a pl\u00e1n pro automatizaci v\u00a0marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/#Jak_udrzet_kreativitu_a_lidsky_kontakt\" >Jak udr\u017eet kreativitu a lidsk\u00fd kontakt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-vyuzit-automatizaci\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_automatizace_v_marketingu_a_jak_funguje\"><\/span>Co je automatizace v marketingu a jak funguje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je to proces, p\u0159i kter\u00e9m se pou\u017e\u00edvaj\u00ed <strong>softwarov\u00e9 n\u00e1stroje nebo platformy<\/strong> pro automatizovan\u00e9 \u00fakony, spr\u00e1vu a m\u011b\u0159en\u00ed marketingov\u00fdch aktivit a kampan\u00ed. Umo\u017e\u0148uje market\u00e9r\u016fm:<\/p>\n<ul>\n<li>efektivn\u011bji komunikovat se z\u00e1kazn\u00edky,<\/li>\n<li>segmentovat je podle jejich pot\u0159eb a z\u00e1jm\u016f,<\/li>\n<li>personalizovat jim nab\u00eddky a <a href=\"https:\/\/orangeacademy.cz\/clanky\/trendy-pro-obsahovy-marketing\/\" target=\"_blank\" rel=\"noopener\">obsah<\/a>,<\/li>\n<li>zvy\u0161ovat jejich loajalitu a spokojenost,<\/li>\n<li>generovat v\u00edce lead\u016f a konverz\u00ed,<\/li>\n<li>optimalizovat n\u00e1klady a \u010das,<\/li>\n<li>zlep\u0161ovat celkov\u00fd v\u00fdkon marketingu.<\/li>\n<\/ul>\n<p>Automatizace v marketingu funguje na z\u00e1klad\u011b <strong>nastaven\u00ed pravidel, podm\u00ednek a sc\u00e9n\u00e1\u0159\u016f<\/strong>, kter\u00e9 ur\u010duj\u00ed, kdy, komu, jak a co se m\u00e1 odeslat nebo zobrazit. Automatizace v marketingu tak\u00e9 vyu\u017e\u00edv\u00e1 data a anal\u00fdzu pro sledov\u00e1n\u00ed a vyhodnocov\u00e1n\u00ed chov\u00e1n\u00ed a reakc\u00ed z\u00e1kazn\u00edk\u016f a pro neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed automatizovan\u00fdch proces\u016f a kampan\u00ed.<\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\/\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Jake_jsou_hlavni_vyhody_automatizace_v_marketingu\"><\/span>Jak\u00e9 jsou hlavn\u00ed v\u00fdhody automatizace v\u00a0marketingu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hlavn\u00ed v\u00fdhody automatizace v marketingu pro firmy<\/p>\n<ul>\n<li><strong>Zv\u00fd\u0161en\u00ed efektivity a produktivity <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\" target=\"_blank\" rel=\"noopener\">marketingov\u00e9ho<\/a> t\u00fdmu<\/strong>: ten se m\u016f\u017ee soust\u0159edit na strategick\u00e9 a kreativn\u00ed \u00fakoly m\u00edsto rutinn\u00edch a opakuj\u00edc\u00edch se \u010dinnost\u00ed.<\/li>\n<li><strong>Zv\u00fd\u0161en\u00ed ziskovosti a n\u00e1vratnosti marketingov\u00fdch investic:<\/strong> sn\u00ed\u017een\u00edm n\u00e1klad\u016f, zlep\u0161en\u00edm konverzn\u00edch pom\u011br\u016f a zv\u00fd\u0161en\u00edm pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky.<\/li>\n<li><strong>Zlep\u0161en\u00ed vztah\u016f se z\u00e1kazn\u00edky<\/strong>: lep\u0161\u00ed pochopen\u00ed jejich pot\u0159eb a preferenc\u00ed, poskytov\u00e1n\u00ed relevantn\u00edho a personalizovan\u00e9ho obsahu a nab\u00eddek, zvy\u0161ov\u00e1n\u00ed jejich spokojenosti a loajality a budov\u00e1n\u00ed dlouhodob\u00e9 d\u016fv\u011bry.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7434\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace4.jpg\" alt=\"Automatizace\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace4.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace4-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h3>Hlavn\u00ed v\u00fdhody automatizace v marketingu pro z\u00e1kazn\u00edky<\/h3>\n<ul>\n<li><strong>Zlep\u0161en\u00ed z\u00e1kaznick\u00e9ho z\u00e1\u017eitku<\/strong>: rychlej\u0161\u00ed, pohodln\u011bj\u0161\u00ed a jednodu\u0161\u0161\u00ed komunikace a interakce s firmou, snadn\u011bj\u0161\u00ed nalezen\u00ed \u0159e\u0161en\u00ed jejich probl\u00e9m\u016f a spln\u011bn\u00ed jejich o\u010dek\u00e1v\u00e1n\u00ed.<\/li>\n<li><strong>Zv\u00fd\u0161en\u00ed hodnoty pro z\u00e1kazn\u00edka<\/strong>: dostane relevantn\u00ed a u\u017eite\u010dn\u00e9 informace, rady a tipy, p\u0159izp\u016fsoben\u00e1 nab\u00eddka produkt\u016f nebo slu\u017eeb, kter\u00e9 vyhovuj\u00ed jejich pot\u0159eb\u00e1m a z\u00e1jm\u016fm, poskytov\u00e1n\u00ed slev, bonus\u016f nebo odm\u011bn za jejich loajalitu.<\/li>\n<li><strong>Zv\u00fd\u0161en\u00ed spokojenosti a d\u016fv\u011bry k\u00a0prodejci:<\/strong> maj\u00ed pocit, \u017ee firma se o n\u011b zaj\u00edm\u00e1, naslouch\u00e1 jim, respektuje je a db\u00e1 na jejich soukrom\u00ed a bezpe\u010dnost.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Jake_jsou_nejcastejsi_prekazky_a_vyzvy_pri_zavadeni_automatizace_v_marketingu\"><\/span>Jak\u00e9 jsou nej\u010dast\u011bj\u0161\u00ed p\u0159ek\u00e1\u017eky a v\u00fdzvy p\u0159i zav\u00e1d\u011bn\u00ed automatizace v\u00a0marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159i zav\u00e1d\u011bn\u00ed automatizace v marketingu se mohou objevit r\u016fzn\u00e9 p\u0159ek\u00e1\u017eky a v\u00fdzvy, kter\u00e9 je t\u0159eba p\u0159ekonat nebo \u0159e\u0161it. Mezi nej\u010dast\u011bj\u0161\u00ed pat\u0159\u00ed nedostatek:<\/p>\n<ul>\n<li><strong>znalost\u00ed, dovednost\u00ed nebo zku\u0161enost\u00ed<\/strong> s automatizac\u00ed r\u00e1mci <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-na-motivacni-systemy-ve-firme\/\" target=\"_blank\" rel=\"noopener\">firmy<\/a>,<\/li>\n<li><strong>\u010dasu, zdroj\u016f nebo rozpo\u010dtu <\/strong>pro n\u00e1kup, instalaci, nastaven\u00ed, spr\u00e1vu a \u00fadr\u017ebu n\u00e1stroj\u016f nebo platforem pro automatizaci v\u00a0marketingu,<\/li>\n<li><strong>kvalitn\u00edch, aktu\u00e1ln\u00edch a relevantn\u00edch dat o z\u00e1kazn\u00edc\u00edch<\/strong>, jejich chov\u00e1n\u00ed, pot\u0159eb\u00e1ch a preferenc\u00edch,<\/li>\n<li><strong>jasn\u00e9 vize, strategie, c\u00edl\u016f a pl\u00e1nu pro automatizaci<\/strong> a jej\u00ed soulad s celkovou marketingovou a firemn\u00ed strategi\u00ed,<\/li>\n<li><strong>spolupr\u00e1ce, komunikace a koordinace<\/strong> mezi marketingov\u00fdm t\u00fdmem a ostatn\u00edmi odd\u011blen\u00edmi firmy,<\/li>\n<li><strong>testov\u00e1n\u00ed, m\u011b\u0159en\u00ed a optimalizace <\/strong>automatizovan\u00fdch proces\u016f a kampan\u00ed a jejich <strong>vyhodnocov\u00e1n\u00ed <\/strong>podle kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonu,<\/li>\n<li><strong>kreativity a lidsk\u00e9ho kontaktu<\/strong> a riziko ztr\u00e1ty z\u00e1kaznick\u00e9 d\u016fv\u011bry nebo spokojenosti.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7433\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace3.jpg\" alt=\"automatizace\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace3.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace3-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace3-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_si_vybrat_spravny_nastroj_nebo_platformu_pro_automatizaci\"><\/span>Jak si vybrat spr\u00e1vn\u00fd n\u00e1stroj nebo platformu pro automatizaci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vybrat spr\u00e1vn\u00fd <strong>n\u00e1stroj nebo platformu <\/strong>je d\u016fle\u017eit\u00e9 rozhodnut\u00ed, kter\u00e9 m\u016f\u017ee ovlivnit \u00fasp\u011bch va\u0161\u00ed marketingov\u00e9 strategie. Na trhu existuje mnoho r\u016fzn\u00fdch mo\u017enost\u00ed, kter\u00e9 nab\u00edzej\u00ed r\u016fzn\u00e9 funkce, ceny a podporu. P\u0159i v\u00fdb\u011bru n\u00e1stroje nebo platformy byste m\u011bli <strong>zv\u00e1\u017eit n\u00e1sleduj\u00edc\u00ed faktory:<\/strong><\/p>\n<h3>Va\u0161e obchodn\u00ed pot\u0159eby a c\u00edle<\/h3>\n<p>Ur\u010dete si, \u010deho chcete pomoc\u00ed automatizace dos\u00e1hnout, jak\u00e9 jsou va\u0161e hlavn\u00ed v\u00fdzvy a probl\u00e9my, kter\u00e9 chcete \u0159e\u0161it, jako\u017e i va\u0161e po\u017eadavky na funk\u010dnost a rozsah n\u00e1stroje nebo platformy.<\/p>\n<h3>V\u00e1\u0161 rozpo\u010det<\/h3>\n<p>Stanovte si, kolik jste ochotni investovat do n\u00e1stroje nebo platformy pro automatizaci v marketingu, a porovnejte ceny a hodnotu r\u016fzn\u00fdch mo\u017enost\u00ed. Zohledn\u011bte dal\u0161\u00ed n\u00e1klady, jako jsou nap\u0159\u00edklad instalace, nastaven\u00ed, \u0161kolen\u00ed, spr\u00e1va, \u00fadr\u017eba nebo aktualizace.<\/p>\n<h3>Va\u0161e zdroje a dovednosti<\/h3>\n<p>Uv\u011bdomte si, jak\u00fd je v\u00e1\u0161 stupe\u0148 znalost\u00ed a zku\u0161enost\u00ed s automatizac\u00ed, a jak dob\u0159e je v\u00e1\u0161 marketingov\u00fd t\u00fdm vybaven pro pou\u017e\u00edv\u00e1n\u00ed n\u00e1stroje. Zjist\u011bte, jakou podporu a pomoc nab\u00edz\u00ed poskytovatel, a jak snadn\u00e9 je nau\u010dit se ho pou\u017e\u00edvat.<\/p>\n<h3>Va\u0161e mo\u017enosti integrace a roz\u0161\u00ed\u0159en\u00ed<\/h3>\n<p>Ov\u011b\u0159te si, jak dob\u0159e se n\u00e1stroj integruje s va\u0161imi st\u00e1vaj\u00edc\u00edmi syst\u00e9my, aplikacemi a daty, a jak snadn\u00e9 je p\u0159id\u00e1vat nov\u00e9 funkce nebo moduly podle va\u0161ich pot\u0159eb. Zjist\u011bte, jak dob\u0159e se n\u00e1stroj nebo platforma shoduje s va\u0161\u00edm r\u016fstem a <a href=\"https:\/\/orangeacademy.cz\/clanky\/online-osobni-rozvoj-zamestnancu\/\" target=\"_blank\" rel=\"noopener\">rozvojem<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Oblibene_nastroje_nebo_platformy_pro_automatizaci\"><\/span>Obl\u00edben\u00e9 n\u00e1stroje nebo platformy pro automatizaci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>SendinBlue<\/h3>\n<p>Komplexn\u00ed n\u00e1stroj pro marketing a prodej, kter\u00fd nab\u00edz\u00ed funkce pro emailov\u00fd marketing, SMS marketing, marketingovou automatizaci, CRM, chat a dal\u0161\u00ed. Umo\u017e\u0148uje vytv\u00e1\u0159et a odes\u00edlat personalizovan\u00e9 a c\u00edlen\u00e9 emaily pomoc\u00ed intuitivn\u00edho editoru a \u0161ablon. SendinBlue tak\u00e9 nab\u00edz\u00ed pokro\u010dil\u00e9 mo\u017enosti segmentace, testov\u00e1n\u00ed a anal\u00fdzy emailov\u00fdch kampan\u00ed.<\/p>\n<h3>Ortto<\/h3>\n<p>N\u00e1stroj pro automatizaci emailov\u00e9ho marketingu, kter\u00fd umo\u017e\u0148uje vytv\u00e1\u0159et a odes\u00edlat emaily na z\u00e1klad\u011b chov\u00e1n\u00ed a z\u00e1jm\u016f z\u00e1kazn\u00edk\u016f. Ortto nab\u00edz\u00ed funkce pro vytv\u00e1\u0159en\u00ed emailov\u00fdch seznam\u016f, formul\u00e1\u0159\u016f, sekvenc\u00ed a podm\u00ednek. Nab\u00edz\u00ed tak\u00e9 funkce pro testov\u00e1n\u00ed a optimalizaci emailov\u00fdch kampan\u00ed.<\/p>\n<h3>GetResponse<\/h3>\n<p>Nab\u00edz\u00ed funkce pro vytv\u00e1\u0159en\u00ed a odes\u00edl\u00e1n\u00ed email\u016f, landing pages, webin\u00e1\u0159\u016f, formul\u00e1\u0159\u016f a dal\u0161\u00ed. Umo\u017e\u0148uje vytv\u00e1\u0159et a odes\u00edlat personalizovan\u00e9 a c\u00edlen\u00e9 emaily pomoc\u00ed editoru a \u0161ablon. Nab\u00edz\u00ed tak\u00e9 funkce pro segmentaci, testov\u00e1n\u00ed a anal\u00fdzu emailov\u00fdch kampan\u00ed. Disponuje i CRM funkcemi pro spr\u00e1vu lead\u016f a z\u00e1kazn\u00edk\u016f.<\/p>\n<h3>Mergado<\/h3>\n<p>Je \u010desk\u00fd n\u00e1stroj pro spr\u00e1vu XML feed\u016f pro online obchody. Mergado umo\u017e\u0148uje snadno upravovat XML feedy podle po\u017eadavk\u016f r\u016fzn\u00fdch reklamn\u00edch kan\u00e1l\u016f nebo srovn\u00e1va\u010d\u016f cen. Nab\u00edz\u00ed tak\u00e9 funkce pro optimalizaci feed\u016f, sledov\u00e1n\u00ed cen konkurence, m\u011b\u0159en\u00ed konverz\u00ed nebo automatizaci reklamn\u00edch kampan\u00ed.<\/p>\n<h3>SmartEmailing<\/h3>\n<p>Je \u010desk\u00fd n\u00e1stroj pro automatizaci emailov\u00e9ho marketingu, kter\u00fd nab\u00edz\u00ed funkce pro vytv\u00e1\u0159en\u00ed a odes\u00edl\u00e1n\u00ed email\u016f, formul\u00e1\u0159\u016f nebo sekvenc\u00ed. SmartEmailing umo\u017e\u0148uje vytv\u00e1\u0159et a odes\u00edlat personalizovan\u00e9 a c\u00edlen\u00e9 emaily pomoc\u00ed editoru nebo \u0161ablon, nab\u00edz\u00ed funkce pro segmentaci, testov\u00e1n\u00ed nebo anal\u00fdzu emailov\u00fdch kampan\u00ed.<\/p>\n<h3>SimpleShop<\/h3>\n<p>Je platforma pro online prodej r\u016fzn\u00fdch produkt\u016f nebo slu\u017eeb, jako jsou nap\u0159\u00edklad ebooky, kurzy, vstupenky, \u010dlenstv\u00ed nebo fyzick\u00e9 zbo\u017e\u00ed. SimpleShop umo\u017e\u0148uje snadno vytv\u00e1\u0159et a spravovat prodejn\u00ed formul\u00e1\u0159e, kter\u00e9 lze nasadit na jak\u00e9koliv webov\u00e9 str\u00e1nky a propojit s bankami nebo platebn\u00edmi br\u00e1nami. <a href=\"https:\/\/www.simpleshop.cz\/\" target=\"_blank\" rel=\"noopener\">SimpleShop<\/a> tak\u00e9 nab\u00edz\u00ed funkce pro automatizaci prodeje, jako jsou nap\u0159\u00edklad:<\/p>\n<ul>\n<li><strong>Automatizace fakturace<\/strong> &#8211; SimpleShop umo\u017e\u0148uje automaticky generovat a odes\u00edlat faktury nebo da\u0148ov\u00e9 doklady po zaplacen\u00ed objedn\u00e1vky. Faktury lze tak\u00e9 snadno upravovat, stornovat nebo exportovat.<\/li>\n<li><strong>Automatizace emailov\u00e9 komunikace<\/strong> &#8211; umo\u017e\u0148uje automaticky odes\u00edlat emaily s potvrzen\u00edm objedn\u00e1vky, p\u0159\u00edstupem k produktu, upom\u00ednkami nezaplacen\u00fdch faktur nebo dal\u0161\u00edmi informacemi. Emaily lze tak\u00e9 snadno nastavit podle typu produktu nebo podm\u00ednek prodeje.<\/li>\n<li><strong>Automatizace doru\u010den\u00ed produktu<\/strong> &#8211; SimpleShop umo\u017e\u0148uje automaticky doru\u010dovat digit\u00e1ln\u00ed produkty, jako jsou nap\u0159\u00edklad ebooky, videa nebo online kurzy. Produkty lze tak\u00e9 zabezpe\u010dit proti kop\u00edrov\u00e1n\u00ed nebo omezit jejich po\u010det sta\u017een\u00ed nebo p\u0159ehr\u00e1n\u00ed.<\/li>\n<li><strong>Automatizace kontroly vstupenek<\/strong> &#8211; SimpleShop umo\u017e\u0148uje automaticky generovat a odes\u00edlat vstupenky na akce. Ty pak m\u016f\u017eete snadno ov\u011b\u0159it pomoc\u00ed mobiln\u00ed aplikace SimpleTicket. Vstupenky lze tak\u00e9 nastavit podle po\u010dtu m\u00edst, data platnosti nebo jm\u00e9na \u00fa\u010dastn\u00edka.<\/li>\n<\/ul>\n<h3>FAPI<\/h3>\n<p>Podobn\u011b jako p\u0159edchoz\u00ed, je FAPI n\u00e1stroj pro online prodej digit\u00e1ln\u00edch produkt\u016f a disponuje podobn\u00fdmi funkcemi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7431\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace1.jpg\" alt=\"automatizace\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace1.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace1-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/automatizace1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_nastavit_cile_strategii_a_plan_pro_automatizaci_v_marketingu\"><\/span>Jak nastavit c\u00edle, strategii a pl\u00e1n pro automatizaci v\u00a0marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nastaven\u00ed c\u00edl\u016f, strategie a pl\u00e1nu pro automatizaci v marketingu je d\u016fle\u017eit\u00fdm krokem pro zefektivn\u011bn\u00ed a optimalizaci va\u0161ich marketingov\u00fdch kampan\u00ed. Zde je n\u011bkolik tip\u016f, jak to ud\u011blat:<\/p>\n<ul>\n<li>Ur\u010dete a sledujte sv\u00e9 c\u00edle. Pr\u016fb\u011b\u017en\u011b analyzujte.<\/li>\n<li>Vytvo\u0159te vizualizace proces\u016f.<\/li>\n<li>P\u0159ipravte se na segmentaci datab\u00e1ze.<\/li>\n<li>P\u0159ipravte svou obsahovou strategii.<\/li>\n<li>Pl\u00e1nujte postupn\u00e9 spu\u0161t\u011bn\u00ed. Za\u010dn\u011bte s jednoduch\u00fdmi a testovan\u00fdmi automaty a postupn\u011b p\u0159id\u00e1vejte slo\u017eit\u011bj\u0161\u00ed a pokro\u010dilej\u0161\u00ed funkce.<\/li>\n<\/ul>\n<span class='mb-center maxbutton-3-center'><span class='maxbutton-3-container mb-container'><a class=\"maxbutton-3 maxbutton maxbutton-rekvalifikacni-kurzy\" target=\"_blank\" title=\"Rekvalifika\u010dn\u00ed kurzy\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\/\"><span class='mb-text'>Pod\u00edvejte se na rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Jak_udrzet_kreativitu_a_lidsky_kontakt\"><\/span>Jak udr\u017eet kreativitu a lidsk\u00fd kontakt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Udr\u017eet kreativitu a lidsk\u00fd kontakt v automatizovan\u00e9m marketingu je n\u011bkdy opravdovou v\u00fdzvou. Zde je n\u011bkolik rad, jak toho dos\u00e1hnout:<\/p>\n<ul>\n<li><strong>Segmentujte sv\u00e9 kontakty<\/strong> podle jejich chov\u00e1n\u00ed, preferenc\u00ed, pot\u0159eb a c\u00edl\u016f. To v\u00e1m pom\u016f\u017ee p\u0159izp\u016fsobit va\u0161i komunikaci jejich konkr\u00e9tn\u00edm z\u00e1jm\u016fm a pot\u0159eb\u00e1m.<\/li>\n<li><strong>Neautomatizujte v\u0161echno<\/strong> a neztr\u00e1cejte p\u0159\u00edle\u017eitost spojit se se sv\u00fdm publikem na hlub\u0161\u00ed \u00farovni.<\/li>\n<li><strong>P\u0159idejte lidsk\u00fd dotek k okam\u017eik\u016fm<\/strong>, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed. Bu\u010fte se sv\u00fdmi klienty ve chv\u00edl\u00edch, kdy pot\u0159ebuj\u00ed veden\u00ed, podporu, zp\u011btnou vazbu nebo uji\u0161t\u011bn\u00ed.<\/li>\n<li><strong>Bu\u010fte kreativn\u00ed a inovativn\u00ed<\/strong>. Neomezujte se na tradi\u010dn\u00ed form\u00e1ty a kan\u00e1ly automatizovan\u00e9ho marketingu. Experimentujte s nov\u00fdmi a origin\u00e1ln\u00edmi zp\u016fsoby, jak upoutat pozornost a zapojit sv\u00e9 publikum.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Automatizace v marketingu se pomalu st\u00e1v\u00e1 nezbytnost\u00ed pro ka\u017ed\u00e9ho market\u00e9ra, kter\u00fd chce zefektivnit a optimalizovat sv\u00e9 marketingov\u00e9 kampan\u011b. Pom\u016f\u017ee v\u00e1m u\u0161et\u0159it \u010das, pen\u00edze a energii t\u00edm, \u017ee automatizuje opakuj\u00edc\u00ed se, \u010dasov\u011b n\u00e1ro\u010dn\u00e9 nebo n\u00edzko hodnotn\u00e9 \u00fakoly. I nad\u00e1le ale spol\u00e9hejte na sd\u00edlen\u00ed p\u0159\u00edb\u011bh\u016f, zapojen\u00ed emoc\u00ed a pot\u0159ebu klient\u016f komunikovat se skute\u010dnou lidskou bytost\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatizace v marketingu v\u00e1m pom\u016f\u017ee zefektivnit a optimalizovat va\u0161e marketingov\u00e9 kampan\u011b. Zjist\u011bte, jak pou\u017e\u00edvat automatizaci rozumn\u011b a strategicky a jak v\u00a0r\u00e1mci va\u0161eho marketingu udr\u017eet kreativitu a lidsk\u00fd kontakt. Co je automatizace v marketingu a jak funguje Je to proces, p\u0159i kter\u00e9m se pou\u017e\u00edvaj\u00ed softwarov\u00e9 n\u00e1stroje nebo platformy pro automatizovan\u00e9 \u00fakony, spr\u00e1vu a m\u011b\u0159en\u00ed marketingov\u00fdch aktivit [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":7432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[30,65,66],"class_list":["post-7430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-jak-si-usnadnit-praci","tag-marketing","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automatizace: Jak zefektivnit sv\u00e9 kampan\u011b?<\/title>\n<meta name=\"description\" content=\"Automatizace v marketingu v\u00e1m pom\u016f\u017ee zefektivnit va\u0161e marketingov\u00e9 kampan\u011b. 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