{"id":7207,"date":"2023-05-30T08:48:33","date_gmt":"2023-05-30T06:48:33","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=7207"},"modified":"2023-05-21T22:03:24","modified_gmt":"2023-05-21T20:03:24","slug":"udrzitelnost","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/udrzitelnost\/","title":{"rendered":"Udr\u017eitelnost: pro\u010d by se m\u011bla dotknout ka\u017ed\u00e9 firmy?"},"content":{"rendered":"<p><b>Udr\u017eitelnost je term\u00edn, kter\u00fd se v dne\u0161n\u00ed dob\u011b st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm ve sv\u011bt\u011b podnik\u00e1n\u00ed. Jedn\u00e1 se o koncept, kter\u00fd se t\u00fdk\u00e1 schopnosti firmy provozovat sv\u00e9 aktivity tak, aby minimalizovala negativn\u00ed dopady na \u017eivotn\u00ed prost\u0159ed\u00ed, spole\u010dnost a ekonomiku.<\/b><b>\u00a0Pro\u010d je udr\u017eitelnost d\u016fle\u017eit\u00e1? To si podrobn\u011bji probereme n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">T\u0159i hlavn\u00ed oblasti udr\u017eitelnosti v obchodn\u00edm kontextu<\/span><\/h2>\n<ul>\n<li><strong>Ekonomick\u00e1 udr\u017eitelnost:<\/strong> zaji\u0161t\u011bn\u00ed dlouhodob\u00e9ho hospod\u00e1\u0159sk\u00e9ho \u00fasp\u011bchu firmy, p\u0159i\u010dem\u017e jsou respektov\u00e1ny etick\u00e9 a mor\u00e1ln\u00ed principy a jsou minimalizov\u00e1ny negativn\u00ed dopady na spole\u010dnost.<\/li>\n<li><strong>Soci\u00e1ln\u00ed udr\u017eitelnost:<\/strong> zahrnuje p\u00e9\u010di o zam\u011bstnance, z\u00e1kazn\u00edky, komunity a dal\u0161\u00ed zainteresovan\u00e9 strany, aby se maximalizovalo jejich blaho a sni\u017eovaly se negativn\u00ed dopady na jejich \u017eivoty.<\/li>\n<li><strong>Environment\u00e1ln\u00ed udr\u017eitelnost:<\/strong> zahrnuje ochranu a udr\u017een\u00ed p\u0159\u00edrodn\u00edho prost\u0159ed\u00ed, minimalizov\u00e1n\u00ed dopadu na ekosyst\u00e9my a sni\u017eov\u00e1n\u00ed emis\u00ed sklen\u00edkov\u00fdch plyn\u016f.<\/li>\n<\/ul>\n<p>\u00dasp\u011b\u0161n\u00e9 firmy dnes v<strong>\u011bt\u0161inou ch\u00e1pou, \u017ee udr\u017eitelnost je d\u016fle\u017eit\u00e1 pro udr\u017een\u00ed dlouhodob\u00e9ho \u00fasp\u011bchu<\/strong> a mohou tak p\u0159ij\u00edmat opat\u0159en\u00ed, kter\u00e1 zahrnuj\u00ed sni\u017eov\u00e1n\u00ed odpadu a emis\u00ed, vyu\u017e\u00edv\u00e1n\u00ed obnoviteln\u00fdch zdroj\u016f energie, podporu komunit a zam\u011bstnanc\u016f, etick\u00e9 obchodn\u00ed praktiky a dal\u0161\u00ed.<\/p>\n<span class='mb-center maxbutton-5-center'><span class='maxbutton-5-container mb-container'><a class=\"maxbutton-5 maxbutton maxbutton-top-rekvalifikacni-kurzy\" target=\"_blank\" title=\"Rekvalifika\u010dn\u00ed kurzy 3\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\"><span class='mb-text'>TOP rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span>\n<h2><span style=\"font-weight: 400;\">D\u016fvody, pro\u010d by se m\u011bla udr\u017eitelnost dotknout ka\u017ed\u00e9 firmy<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Z\u00e1konn\u00e9 po\u017eadavky<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V mnoha zem\u00edch existuj\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/zakon-o-ucetnictvi\/\" target=\"_blank\" rel=\"noopener\">z\u00e1kony a regulace<\/a>, kter\u00e9 se t\u00fdkaj\u00ed udr\u017eitelnosti a ekologick\u00fdch aspekt\u016f podnik\u00e1n\u00ed. Firmy mus\u00ed dodr\u017eovat tyto po\u017eadavky, aby se vyhnuly pokut\u00e1m a pr\u00e1vn\u00edm spor\u016fm. Udr\u017eiteln\u00e9 praktiky mohou b\u00fdt povinn\u00e9 a firmy mus\u00ed b\u00fdt schopny se jim p\u0159izp\u016fsobit, aby z\u016fstaly konkurenceschopn\u00e9.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">O\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Z\u00e1kazn\u00edci jsou st\u00e1le v\u00edce uv\u011bdom\u011bl\u00ed ohledn\u011b \u017eivotn\u00edho prost\u0159ed\u00ed, soci\u00e1ln\u00edch ot\u00e1zek a etick\u00fdch z\u00e1le\u017eitost\u00ed. Preferuj\u00ed firmy, kter\u00e9 jsou transparentn\u00ed ve sv\u00fdch udr\u017eiteln\u00fdch praktik\u00e1ch. N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci mohou b\u00fdt ochotni platit vy\u0161\u0161\u00ed \u010d\u00e1stky za produkty nebo slu\u017eby od firem, kter\u00e9 jsou udr\u017eiteln\u00e9. Z\u00e1kazn\u00edci si nav\u00edc \u010dasto vol\u00ed zna\u010dky, kter\u00e9 se <strong>staraj\u00ed o \u017eivotn\u00ed prost\u0159ed\u00ed, dbaj\u00ed na soci\u00e1ln\u00ed odpov\u011bdnost a podporuj\u00ed udr\u017eiteln\u00e9 z\u00e1sady<\/strong>. Firma, kter\u00e1 se nezab\u00fdv\u00e1 udr\u017eitelnost\u00ed, m\u016f\u017ee ztratit z\u00e1kazn\u00edky a tr\u017en\u00ed pod\u00edl.<\/span><\/p>\n<div id=\"attachment_7211\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7211\" class=\"wp-image-7211 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/04\/AdobeStock_218348243-930x620.jpeg\" alt=\"\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-7211\" class=\"wp-caption-text\">Udr\u017eiteln\u00e9 podnik\u00e1n\u00ed se nezam\u011b\u0159uje pouze na kr\u00e1tkodob\u00e9 zisky, ale na dlouhodobou udr\u017eitelnost firmy<\/p><\/div>\n<h3><span style=\"font-weight: 400;\">Konkuren\u010dn\u00ed v\u00fdhoda<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Udr\u017eitelnost se st\u00e1v\u00e1 faktorem <a href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/\" target=\"_blank\" rel=\"noopener\">konkuren\u010dn\u00ed v\u00fdhody.<\/a> Firmy, kter\u00e9 se v\u011bnuj\u00ed udr\u017eiteln\u00fdm praktik\u00e1m, mohou m\u00edt lep\u0161\u00ed p\u0159\u00edstup k financov\u00e1n\u00ed, z\u00edsk\u00e1vat podporu od investor\u016f, <strong>p\u0159itahovat talentovan\u00e9 zam\u011bstnance a vytv\u00e1\u0159et v\u00fdhodu na trhu.<\/strong> Firma, kter\u00e1 je pova\u017eov\u00e1na za udr\u017eitelnou a zodpov\u011bdnou, m\u016f\u017ee z\u00edskat v\u00fdhodu a budovat si dlouhodobou konkuren\u010dn\u00ed pozici.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Zodpov\u011bdnost v\u016f\u010di spole\u010dnosti a planet\u011b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Firma je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed spole\u010dnosti a m\u00e1 odpov\u011bdnost za sv\u00e9 jedn\u00e1n\u00ed. Udr\u017eiteln\u00e9 podnik\u00e1n\u00ed m\u016f\u017ee p\u0159in\u00e1\u0161et pozitivn\u00ed dopad na spole\u010dnost, \u017eivotn\u00ed prost\u0159ed\u00ed a planetu jako celek. Firmy maj\u00ed potenci\u00e1l podporovat soci\u00e1ln\u00ed spravedlnost, zlep\u0161ovat \u017eivotn\u00ed podm\u00ednky zam\u011bstnanc\u016f, omezovat zne\u010di\u0161t\u011bn\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed. D\u00e1le sni\u017eovat emise sklen\u00edkov\u00fdch plyn\u016f a t\u00edm <strong>p\u0159isp\u00edvat k udr\u017eiteln\u00e9mu rozvoji spole\u010dnosti.<\/strong><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dlouhodob\u00e1 udr\u017eitelnost firmy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Udr\u017eiteln\u00e9 podnik\u00e1n\u00ed se nezam\u011b\u0159uje pouze na kr\u00e1tkodob\u00e9 zisky, <strong>ale na dlouhodobou udr\u017eitelnost firmy.<\/strong> To zahrnuje pl\u00e1nov\u00e1n\u00ed do budoucnosti, zaji\u0161t\u011bn\u00ed stabiln\u00edho zdroje zisk\u016f, ochranu z\u00e1kazn\u00edk\u016f a zna\u010dky firmy, a udr\u017een\u00ed dobr\u00e9ho pov\u011bst\u00ed na trhu. Firmy, kter\u00e9 se nezab\u00fdvaj\u00ed udr\u017eitelnost\u00ed, se mohou setkat s r\u016fzn\u00fdmi v\u00fdzvami, jako jsou <strong>finan\u010dn\u00ed nejistoty, pr\u00e1vn\u00ed probl\u00e9my, negativn\u00ed dopad na pov\u011bst a ni\u017e\u0161\u00ed schopnost p\u0159izp\u016fsobit se zm\u011bn\u00e1m trhu.<\/strong><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Z\u00e1v\u011br<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V z\u00e1v\u011bru lze \u0159\u00edci, \u017ee udr\u017eitelnost je d\u016fle\u017eit\u00fdm t\u00e9matem, kter\u00e9 by se m\u011blo dotknout ka\u017ed\u00e9 firmy. Firmy, kter\u00e9 se v\u011bnuj\u00ed udr\u017eiteln\u00fdm praktik\u00e1m, mohou t\u011b\u017eit z \u0159ady v\u00fdhod, v\u010detn\u011b sni\u017eov\u00e1n\u00ed n\u00e1klad\u016f, zlep\u0161ov\u00e1n\u00ed pov\u011bsti zna\u010dky, p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a z\u00edsk\u00e1n\u00ed konkuren\u010dn\u00ed v\u00fdhody. Udr\u017eiteln\u00e9 podnik\u00e1n\u00ed nen\u00ed pouze zodpov\u011bdn\u00fdm krokem, kter\u00fd pom\u00e1h\u00e1 planet\u011b, ale tak\u00e9 <strong>strategick\u00fdm rozhodnut\u00edm pro budoucnost firmy.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Udr\u017eitelnost je term\u00edn, kter\u00fd se v dne\u0161n\u00ed dob\u011b st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm ve sv\u011bt\u011b podnik\u00e1n\u00ed. Jedn\u00e1 se o koncept, kter\u00fd se t\u00fdk\u00e1 schopnosti firmy provozovat sv\u00e9 aktivity tak, aby minimalizovala negativn\u00ed dopady na \u017eivotn\u00ed prost\u0159ed\u00ed, spole\u010dnost a ekonomiku.\u00a0Pro\u010d je udr\u017eitelnost d\u016fle\u017eit\u00e1? To si podrobn\u011bji probereme n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch. T\u0159i hlavn\u00ed oblasti udr\u017eitelnosti v obchodn\u00edm kontextu Ekonomick\u00e1 udr\u017eitelnost: [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":7210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[330],"tags":[166,65,54],"class_list":["post-7207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","tag-finance","tag-marketing","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Udr\u017eitelnost: pro\u010d by se m\u011bla dotknout ka\u017ed\u00e9 firmy?<\/title>\n<meta name=\"description\" content=\"Udr\u017eitelnost je schopnosti firmy provozovat sv\u00e9 aktivity tak, aby minimalizovala negativn\u00ed dopady na \u017eivotn\u00ed 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