{"id":7194,"date":"2023-06-02T08:40:28","date_gmt":"2023-06-02T06:40:28","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=7194"},"modified":"2023-05-22T17:25:37","modified_gmt":"2023-05-22T15:25:37","slug":"naborove-strategie","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/naborove-strategie\/","title":{"rendered":"N\u00e1borov\u00e9 strategie aneb jak z\u00edskat ty nejlep\u0161\u00ed zam\u011bstnance"},"content":{"rendered":"

Hled\u00e1n\u00ed, a hlavn\u011b udr\u017een\u00ed \u0161ikovn\u00fdch zam\u011bstnanc\u016f je na dne\u0161n\u00edm konkuren\u010dn\u00edm trhu pr\u00e1ce st\u00e1le n\u00e1ro\u010dn\u011bj\u0161\u00ed. Pro udr\u017een\u00ed si n\u00e1skoku p\u0159ed ostatn\u00edmi je d\u016fle\u017eit\u00e9, aby m\u011bly spole\u010dnosti zavedeny efektivn\u00ed n\u00e1borov\u00e9 strategie, kter\u00e9 pom\u00e1haj\u00ed identifikovat a p\u0159il\u00e1kat ty nejlep\u0161\u00ed kandid\u00e1ty. <\/strong><\/p>\n

Spr\u00e1vn\u011b zvolen\u00e1 n\u00e1borov\u00e1 strategie m\u016f\u017ee pomoci naj\u00edt kvalifikovan\u00e9 lidi, zkr\u00e1tit dobu pot\u0159ebnou k\u00a0n\u00e1boru a tak\u00e9 d\u00edky n\u00ed minimalizujete n\u00e1klady vynalo\u017een\u00e9 na n\u00e1bor.<\/p>\n

V\u00a0tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na n\u011bkter\u00e9 z\u00a0\u00fa\u010dinn\u00fdch n\u00e1borov\u00fdch strategi\u00ed, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt k\u00a0n\u00e1boru talent\u016f a dozv\u00edte se praktick\u00e9 tipy, jak tyto strategie optimalizovat, abyste dos\u00e1hli co nejlep\u0161\u00edch v\u00fdsledk\u016f v\u00a0n\u00e1borov\u00e9m procesu.<\/p>\n

Referral program<\/h2>\n

Jednou z nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1borov\u00fdch strategi\u00ed, kter\u00e1 do firmy p\u0159in\u00e1\u0161\u00ed kvalitn\u00ed<\/strong> pracovn\u00edky, je referral program neboli doporu\u010den\u00ed<\/a> nov\u00e9ho zam\u011bstnance. Kandid\u00e1ti, kter\u00e9 doporu\u010duj\u00ed st\u00e1vaj\u00edc\u00ed zam\u011bstnanci, jsou v\u011bt\u0161inou loaj\u00e1ln\u011bj\u0161\u00ed, vysoce kvalifikovan\u00ed<\/strong> a pom\u00e1haj\u00ed udr\u017eovat firemn\u00ed kulturu.<\/p>\n

Soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n

Nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b hraj\u00ed v\u00a0n\u00e1borov\u00e9 strategii d\u016fle\u017eitou<\/strong> roli. Pokud do va\u0161\u00ed n\u00e1borov\u00e9 strategie soci\u00e1ln\u00ed s\u00edt\u011b nepat\u0159\u00ed, o mnoho p\u0159ich\u00e1z\u00edte. LinkedIn, Facebook, Instagram nebo i Twitter jsou mocn\u00fdm n\u00e1strojem pro osloven\u00ed<\/a> vhodn\u00fdch kandid\u00e1t\u016f. D\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm m\u016f\u017eete d\u00e1t \u0161irok\u00e9 ve\u0159ejnosti v\u011bd\u011bt o spole\u010dnosti<\/strong> i o tom, \u017ee zrovna nab\u00edr\u00e1te.<\/p>\n

M\u016f\u017eete zde vyu\u017e\u00edvat c\u00edlenou reklamu nebo jen zve\u0159ejnit pracovn\u00ed nab\u00eddku<\/strong> na sv\u00e9m profilu \u010di do r\u016fzn\u00fdch skupin t\u00fdkaj\u00edc\u00edch se dan\u00e9ho t\u00e9matu. Na soci\u00e1ln\u00edch s\u00edt\u00edch je v\u0161ak pot\u0159eba pracovat, b\u00fdt konzistentn\u00ed<\/strong> a lidem, kte\u0159\u00ed se v\u00e1s rozhodnou sledovat, dod\u00e1vat st\u00e1le relevantn\u00ed obsah a hlavn\u011b, pokud se v\u00e1m n\u011bkdo ozve, odpov\u011bd\u011bt na zpr\u00e1vu a komunikovat.<\/p>\n

Nezapom\u00ednejte tak\u00e9 na to, \u017ee ne na ka\u017edou pozici se hod\u00ed stejn\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165<\/a>, proto si jasn\u011b definujte sv\u00e9 c\u00edlov\u00e9 publikum a uchaze\u010de. Na tomto z\u00e1klad\u011b pak vyberete soci\u00e1ln\u00ed s\u00ed\u0165, kter\u00e1 se pro danou pozici i p\u0159\u00edsp\u011bvky hod\u00ed nejv\u00edce.<\/p>\n

Pracovn\u00ed port\u00e1ly<\/h2>\n

Stejn\u011b jako vyu\u017eit\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed v\u00e1m v\u00a0n\u00e1boru<\/strong> pom\u016f\u017ee i vyu\u017eit\u00ed pracovn\u00edch port\u00e1l\u016f. T\u011bmi nej\u010dast\u011bj\u0161\u00edmi jsou u n\u00e1s pr\u00e1ce.cz<\/a>; jobs.cz<\/a>; Indeed<\/a> nebo jenprace.cz<\/a>. I tady nezapome\u0148te, \u017ee ne ka\u017ed\u00fd pracovn\u00ed port\u00e1l se hod\u00ed pro v\u0161echny pozice.<\/p>\n

Na n\u011bkter\u00fdch m\u016f\u017eete inzerovat<\/strong> pozice pro b\u00edl\u00e9 l\u00edme\u010dky na jin\u00fdch zase pozice pro l\u00edme\u010dky modr\u00e9. Op\u011bt plat\u00ed pravidlo, \u017ee ka\u017ed\u00fd pracovn\u00ed port\u00e1l c\u00edl\u00ed na jinou konkr\u00e9tn\u00ed skupinu lid\u00ed, kte\u0159\u00ed pr\u00e1ci na dan\u00fdch str\u00e1nk\u00e1ch hledaj\u00ed. Vyu\u017e\u00edvejte relevantn\u00ed kl\u00ed\u010dov\u00e1<\/strong> slova, abyste zajistili, \u017ee se va\u0161e pozice objev\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a vy tak m\u016f\u017eete z\u00edskat ty talenty, kter\u00e9 pot\u0159ebujete.<\/p>\n

Studujte kurz personalistiky 100% online<\/span><\/a><\/span><\/span><\/p>\n

Spolupr\u00e1ce se \u0161kolami<\/h2>\n

Pokud m\u00e1te pozice a mo\u017enosti, jak se v\u011bnovat \u00fapln\u00fdm junior\u016fm<\/strong> p\u0159\u00edpadn\u011b absolvent\u016fm s\u00a0minim\u00e1ln\u00ed prax\u00ed, pak vyu\u017eijte spolupr\u00e1ci se \u0161kolami. \u00da\u010dastn\u011bte se pracovn\u00edch veletrh\u016f, r\u016fzn\u00fdch kari\u00e9rn\u00edch<\/strong> dn\u00ed v\u00a0r\u00e1mci dan\u00fdch univerzit nebo st\u0159edn\u00edch \u0161kol. Nab\u00eddn\u011bte student\u016fm mo\u017enost praxe nebo st\u00e1\u017ee a spolupracujte s\u00a0nimi, jako s\u00a0nov\u00fdmi talenty<\/strong>, kter\u00e9 do sv\u00e9 spole\u010dnosti po ukon\u010den\u00ed jejich studia p\u0159ijmete. Myslete v\u0161ak na to, \u017ee pracujete se studenty a bude pot\u0159eba p\u0159izp\u016fsobit nab\u00eddku jejich o\u010dek\u00e1v\u00e1n\u00ed a dovednostem. Strategie s\u00a0v\u00fd\u0161e uveden\u00fdm v\u00e1m pom\u00e1h\u00e1 v\u00a0r\u00e1mci dan\u00e9 \u0161koly, ale i mezi studenty, budovat kvalitn\u00ed zna\u010dku<\/a> na akademick\u00e9 p\u016fd\u011b.<\/p>\n

Employer branding<\/h2>\n

Bez budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele<\/strong> se o n\u00e1borov\u00e9 strategii snad ned\u00e1 ani mluvit. D\u00edky pr\u00e1ci na zna\u010dce spole\u010dnosti se m\u016f\u017eete odli\u0161it od konkurence. \u010c\u00edm propracovan\u011bj\u0161\u00ed v\u00e1\u0161 Employer branding bude, t\u00edm atraktivn\u011bj\u0161\u00edm<\/strong> zam\u011bstnavatelem se st\u00e1v\u00e1te.<\/p>\n

Bu\u010fte vid\u011bt na soci\u00e1ln\u00edch s\u00edt\u00edch, bu\u010fte aktivn\u00ed, promujte firemn\u00ed kulturu<\/strong> a vyu\u017e\u00edvejte c\u00edlen\u00fd marketing, kter\u00fd v\u00e1m pom\u016f\u017ee pov\u011bdom\u00ed o zna\u010dce budovat. A op\u011bt, myslete na svou c\u00edlovou skupinu a na to, co j\u00ed komunikujete a zda je to pro ni relevantn\u00ed.<\/p>\n

V\u00fd\u0161e zm\u00edn\u011bn\u00e9 n\u00e1borov\u00e9 strategie m\u016f\u017eete samoz\u0159ejm\u011b propojovat a testovat, kter\u00e1 v\u00e1m zab\u00edr\u00e1 nejl\u00e9pe a na jakou pozici se kter\u00e1 hod\u00ed.<\/p>\n

Zkou\u0161ejte r\u016fzn\u00e9 p\u0159\u00edstupy a sledujte, jak jsou \u00fasp\u011b\u0161n\u00e9<\/strong>, na z\u00e1klad\u011b takov\u00e9ho m\u011b\u0159en\u00ed pak m\u016f\u017eete zvolit jen ty n\u00e1borov\u00e9 strategie, kter\u00e9 v\u00e1m do spole\u010dnosti p\u0159in\u00e1\u0161\u00ed nejv\u00edce kvalitn\u00edch uchaze\u010d\u016f.<\/em><\/p><\/blockquote>\n

\"strategie\"<\/h2>\n

Co d\u011blat, kdy\u017e n\u00e1borov\u00e1 strategie pot\u0159ebuje zlep\u0161en\u00ed<\/h2>\n

N\u011bkdy vyu\u017e\u00edv\u00e1te n\u00e1borov\u00e9 strategie, a p\u0159esto se zaseknete a n\u00e1bor<\/strong> se ocitne na mrtv\u00e9m bod\u011b. Existuje v\u0161ak n\u011bkolik zp\u016fsob\u016f, jak m\u016f\u017eete n\u00e1borovou strategii ve spole\u010dnosti vylep\u0161it.<\/p>\n

1.) Optimalizujte procesy<\/h3>\n

Ujist\u011bte se, \u017ee proces pod\u00e1v\u00e1n\u00ed \u017e\u00e1dosti nen\u00ed ve va\u0161\u00ed spole\u010dnosti p\u0159\u00edli\u0161 komplikovan\u00fd<\/strong>. Pokud je p\u0159ihl\u00e1\u0161en\u00ed se pro uchaze\u010de na zve\u0159ejn\u011bnou pracovn\u00ed pozici<\/a> p\u0159\u00edli\u0161 \u010dasov\u011b n\u00e1ro\u010dn\u00e9, m\u016f\u017ee je to odradit. Sna\u017ete se, aby byl proces pro kandid\u00e1ty co nejjednodu\u0161\u0161\u00ed a nezat\u011b\u017eujte je zbyte\u010dn\u00fdmi kroky a formul\u00e1\u0159i k\u00a0vypln\u011bn\u00ed. I bez t\u011bchto krok\u016f toti\u017e m\u016f\u017eete od kandid\u00e1t\u016f efektivn\u011b<\/strong> sesb\u00edrat pot\u0159ebn\u00e9 mno\u017estv\u00ed informac\u00ed, kter\u00e9 pot\u0159ebujete.<\/p>\n

2.) Pracujte s rozmanitost\u00ed<\/h3>\n

N\u00e1borov\u00e1 strategie bude efektivn\u011bj\u0161\u00ed, kdy\u017e zapracujete na r\u016fznorodosti<\/strong> b\u011bhem n\u00e1bor\u016f a tvo\u0159en\u00ed t\u00fdm\u016f. Nebojte se spojit seniory s\u00a0juniory, navz\u00e1jem se mohou ob\u011b generace<\/a> n\u011bco nov\u00e9ho p\u0159iu\u010dit. Propagujte ve sv\u00e9 spole\u010dnosti r\u016fzn\u00e9 vzd\u011bl\u00e1vac\u00ed<\/strong> programy, kter\u00e9 tento p\u0159\u00edstup osv\u011btluj\u00ed a pom\u00e1haj\u00ed mana\u017eer\u016fm v\u00a0p\u0159izp\u016fsoben\u00ed se na tento trend. Vyu\u017e\u00edvejte r\u016fzn\u00e1 \u0161kolen\u00ed pro n\u00e1bor\u00e1\u0159e i mana\u017eery, rozv\u00edjejte dovednosti sv\u00fdch zam\u011bstnanc\u016f a nenechte je, aby se nudili a ztratili motivaci.<\/p>\n

3.) Zefektivn\u011bte zna\u010dku zam\u011bstnavatele<\/h3>\n

V\u00fd\u0161e uveden\u00e9 v\u00e1m m\u016f\u017ee pak jen pomoci p\u0159i pr\u00e1ci na Employer brandingu. Jak jsme si u\u017e \u0159ekli, b\u011bhem n\u00e1borov\u00e9 strategie je d\u016fle\u017eit\u00e9<\/strong>, aby zam\u011bstnavatel m\u011bl svou zna\u010dku a byl si j\u00ed v\u011bdom. Mo\u017en\u00e1 jen nen\u00ed tak siln\u00e1, jak jste si mysleli. Zapracujte na ni a odli\u0161te se<\/strong> tak od konkurence.<\/p>\n

V\u00a0\u010dem jste jako spole\u010dnost jedine\u010dn\u00ed<\/strong>, co jsou hlavn\u00ed hodnoty, kter\u00e9 zast\u00e1v\u00e1te? Tohle v\u0161echno v\u00e1m m\u016f\u017ee v\u00a0n\u00e1borov\u00e9 strategii pomoci a tak\u00e9 d\u00edky t\u011bmto informac\u00edm budujete silnou<\/strong> zna\u010dku zam\u011bstnavatele.<\/em><\/p><\/blockquote>\n

TOP rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span><\/h3>\n

4.) Jasn\u011b definujte<\/h3>\n

Abyste ulovili ty nejlep\u0161\u00ed talenty, jasn\u011b definujte po\u017eadavky<\/strong>, kter\u00e9 m\u00e1te na danou pracovn\u00ed pozici. Jen d\u00edky tomu, \u017ee srozumiteln\u011b pop\u00ed\u0161ete, co od kandid\u00e1t\u016f o\u010dek\u00e1v\u00e1te a jakou kvalifikaci<\/a> mus\u00ed k dan\u00e9 pr\u00e1ci m\u00edt, z\u00edsk\u00e1te ty prav\u00e9 jedince.<\/p>\n

Kroky, kter\u00e9 podniknete ke zlep\u0161en\u00ed n\u00e1borov\u00e9 strategie nejsou tak slo\u017eit\u00e9. Jednodu\u0161e myslete na jasn\u00fd<\/strong> popis pr\u00e1ce, efektivn\u00ed zna\u010dku zam\u011bstnavatele, na kter\u00e9 pr\u016fb\u011b\u017en\u011b pracujte a sna\u017ete se, aby byl n\u00e1borov\u00fd proces co nejjednodu\u0161\u0161\u00ed a transparentn\u00ed<\/strong>. Hodn\u011b tak\u00e9 m\u016f\u017ee pomoci pr\u016fb\u011b\u017en\u00e9 m\u011b\u0159en\u00ed, jak n\u00e1borov\u00e1 strategie funguje a jestli se da\u0159\u00ed plnit zadan\u00e9 c\u00edle v\u00a0oblasti n\u00e1boru.<\/p>\n

Pr\u016fb\u011b\u017en\u011b m\u011b\u0159te a vylep\u0161ujte<\/strong> svou n\u00e1borovou strategii. Vyu\u017e\u00edvejte k\u00a0m\u011b\u0159en\u00ed data a anal\u00fdzy nap\u0159\u00edklad doby n\u00e1boru, ceny za n\u00e1bor a tak\u00e9 pom\u011br uchaze\u010d\u016f.<\/em><\/p><\/blockquote>\n

Z\u00e1v\u011brem<\/h2>\n

Kdy\u017e zavedete ve spole\u010dnosti efektivn\u00ed n\u00e1borov\u00e9<\/strong> strategie, m\u016f\u017eete naj\u00edt kvalifikovan\u00e9 kandid\u00e1ty a z\u00e1rove\u0148 zlep\u0161it celkov\u00e9 v\u00fdsledky spole\u010dnosti v\u00a0oblasti n\u00e1bor\u016f. Toto v\u0161echno jde ruku v\u00a0ruce s\u00a0pos\u00edlen\u00edm Employer brandingu.<\/p>\n

Nepodce\u0148ujte tedy n\u00e1borovou strategii a v\u011bnujte j\u00ed dostatek \u010dasu<\/strong> a pozornosti. Pom\u016f\u017ee v\u00e1m pak i v dlouhodob\u00e9m horizontu a vy si jako spole\u010dnost budete schopni udr\u017eet \u0161ikovn\u00e9 zam\u011bstnance.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hled\u00e1n\u00ed, a hlavn\u011b udr\u017een\u00ed \u0161ikovn\u00fdch zam\u011bstnanc\u016f je na dne\u0161n\u00edm konkuren\u010dn\u00edm trhu pr\u00e1ce st\u00e1le n\u00e1ro\u010dn\u011bj\u0161\u00ed. Pro udr\u017een\u00ed si n\u00e1skoku p\u0159ed ostatn\u00edmi je d\u016fle\u017eit\u00e9, aby m\u011bly spole\u010dnosti zavedeny efektivn\u00ed n\u00e1borov\u00e9 strategie, kter\u00e9 pom\u00e1haj\u00ed identifikovat a p\u0159il\u00e1kat ty nejlep\u0161\u00ed kandid\u00e1ty. Spr\u00e1vn\u011b zvolen\u00e1 n\u00e1borov\u00e1 strategie m\u016f\u017ee pomoci naj\u00edt kvalifikovan\u00e9 lidi, zkr\u00e1tit dobu pot\u0159ebnou k\u00a0n\u00e1boru a tak\u00e9 d\u00edky n\u00ed minimalizujete […]<\/p>\n","protected":false},"author":17,"featured_media":6817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[56,20,9],"tags":[35,34,45,18],"class_list":["post-7194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalistika","category-prace-a-kariera","category-vzdelavani","tag-kariera","tag-lepsi-prace","tag-motivace","tag-navody"],"yoast_head":"\nN\u00e1borov\u00e9 strategie aneb jak z\u00edskat ty nejlep\u0161\u00ed zam\u011bstnance<\/title>\n<meta name=\"description\" content=\"N\u00e1borov\u00e1 strategie - pro udr\u017een\u00ed si n\u00e1skoku p\u0159ed ostatn\u00edmi je d\u016fle\u017eit\u00e9, aby m\u011bly spole\u010dnosti zavedeny efektivn\u00ed n\u00e1borov\u00e9 strategie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/naborove-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e1borov\u00e9 strategie aneb jak z\u00edskat ty nejlep\u0161\u00ed zam\u011bstnance\" \/>\n<meta property=\"og:description\" content=\"N\u00e1borov\u00e1 strategie - 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