{"id":7183,"date":"2023-06-06T09:06:07","date_gmt":"2023-06-06T07:06:07","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=7183"},"modified":"2023-05-21T23:06:52","modified_gmt":"2023-05-21T21:06:52","slug":"zakaznicky-servis","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/","title":{"rendered":"Z\u00e1kaznick\u00fd servis: Jak poskytovat vynikaj\u00edc\u00ed slu\u017eby a budovat loaj\u00e1ln\u00ed z\u00e1kaznick\u00fd vztah"},"content":{"rendered":"<p><strong>Z\u00e1kaznick\u00fd servis je neodmyslitelnou sou\u010d\u00e1st\u00ed \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed. Je to zp\u016fsob, jak\u00fdm spole\u010dnost komunikuje se sv\u00fdmi z\u00e1kazn\u00edky a poskytuje jim podporu, aby se c\u00edtili spokojen\u00ed. V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, co z\u00e1kaznick\u00fd servis zahrnuje, jak ho v\u00e9st a poskytovat, k \u010demu je dobr\u00fd a na co nezapomenout, aby byl efektivn\u00ed.<\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">Jak \u0159e\u0161it nespokojenost z\u00e1kazn\u00edk\u016f?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Z\u00e1kaznick\u00fd servis je <strong>souhrn slu\u017eeb a aktivit,<\/strong> kter\u00e9 spole\u010dnost poskytuje sv\u00fdm z\u00e1kazn\u00edk\u016fm za \u00fa\u010delem vy\u0159e\u0161en\u00ed jejich ot\u00e1zek, probl\u00e9m\u016f nebo st\u00ed\u017enost\u00ed a zaji\u0161t\u011bn\u00ed jejich spokojenosti. Zahrnuje r\u016fzn\u00e9 <a href=\"https:\/\/orangeacademy.cz\/clanky\/komunikacni-mix\/\" target=\"_blank\" rel=\"noopener\">formy komunikace,<\/a> jako je osobn\u00ed setk\u00e1n\u00ed, <strong>telefonick\u00fd hovor, e-mailov\u00e9 zpr\u00e1vy, nebo online chat.<\/strong> M\u016f\u017ee se t\u00fdkat r\u016fzn\u00fdch aspekt\u016f podnik\u00e1n\u00ed, v\u010detn\u011b prodeje, technick\u00e9 podpory, slu\u017eeb po prodeji, reklamac\u00ed, fakturace a dal\u0161\u00edch.<\/span><\/p>\n<span class='mb-center maxbutton-4-center'><span class='maxbutton-4-container mb-container'><a class=\"maxbutton-4 maxbutton maxbutton-rekvalifikacni-kurzy-2\" target=\"_blank\" title=\"Rekvalifika\u010dn\u00ed kurzy\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\"><span class='mb-text'>Studujte rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span>\n<h2><span style=\"font-weight: 400;\">Jak v\u00e9st z\u00e1kaznick\u00fd servis?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Efektivn\u00ed z\u00e1kaznick\u00fd servis vy\u017eaduje pe\u010dliv\u00e9 pl\u00e1nov\u00e1n\u00ed, organizaci a veden\u00ed. Zde je n\u011bkolik kl\u00ed\u010dov\u00fdch krok\u016f, kter\u00e9 byste m\u011bli zv\u00e1\u017eit p\u0159i veden\u00ed z\u00e1kaznick\u00e9ho servisu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Stanovte jasn\u00e1 pravidla:<\/strong> Definujte standardy, kter\u00e9 chcete, aby va\u0161i zam\u011bstnanci dodr\u017eovali p\u0159i komunikaci se z\u00e1kazn\u00edky. Stanovte jasn\u00e9 z\u00e1sady ohledn\u011b doby odpov\u011bdi, t\u00f3nu komunikace, \u0159e\u0161en\u00ed probl\u00e9m\u016f a dal\u0161\u00edch aspekt\u016f slu\u017eeb.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Zam\u011b\u0159te se na schopnosti zam\u011bstnanc\u016f:<\/strong> Zajist\u011bte, aby va\u0161i zam\u011bstnanci m\u011bli pot\u0159ebn\u00e9 dovednosti a znalosti pro poskytov\u00e1n\u00ed vynikaj\u00edc\u00edho z\u00e1kaznick\u00e9ho servisu. Poskytn\u011bte jim \u0161kolen\u00ed a zdroje, kter\u00e9 pot\u0159ebuj\u00ed k tomu, aby byli schopni efektivn\u011b \u0159e\u0161it ot\u00e1zky a probl\u00e9my z\u00e1kazn\u00edk\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Sledujte v\u00fdkony:<\/strong> Monitorujte v\u00fdkony sv\u00fdch zam\u011bstnanc\u016f. Zhodno\u0165te, jak\u00e9 jsou trendy, identifikujte slab\u00e1 m\u00edsta a zlep\u0161ujte se na z\u00e1klad\u011b zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Bu\u010fte dostupn\u00fd:<\/strong> Zajist\u011bte, aby z\u00e1kaznick\u00fd servis byl snadno dostupn\u00fd pro z\u00e1kazn\u00edky. Poskytujte v\u00edce kan\u00e1l\u016f komunikace, jako je telefon, e-mail, online chat nebo soci\u00e1ln\u00ed s\u00edt\u011b. Zajist\u011bte, aby z\u00e1kazn\u00edci m\u011bli mo\u017enost kontaktovat v\u00e1s s ot\u00e1zkami nebo probl\u00e9my, kter\u00e9 maj\u00ed.<\/li>\n<\/ul>\n<h3>Efektivn\u00ed z\u00e1kaznick\u00fd servis vy\u017eaduje tak\u00e9:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Personalizovan\u00fd p\u0159\u00edstup:<\/strong> Ka\u017ed\u00fd z\u00e1kazn\u00edk je jedine\u010dn\u00fd, tak\u017ee se sna\u017ete poskytovat personalizovan\u00fd p\u0159\u00edstup k jejich pot\u0159eb\u00e1m. Oslovujte z\u00e1kazn\u00edky jejich jm\u00e9nem, naslouchejte jejich ot\u00e1zk\u00e1m nebo st\u00ed\u017enostem s empati\u00ed a sna\u017ete se nal\u00e9zt \u0159e\u0161en\u00ed, kter\u00e9 bude odpov\u00eddat jejich individu\u00e1ln\u00edm po\u017eadavk\u016fm.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Rychlost a efektivitu:<\/strong> Rychlost a efektivita jsou kl\u00ed\u010dov\u00e9 prvky pro vynikaj\u00edc\u00ed z\u00e1kaznick\u00fd servis. Sna\u017ete se rychle a \u00fa\u010dinn\u011b \u0159e\u0161it ot\u00e1zky a probl\u00e9my z\u00e1kazn\u00edk\u016f, aby se c\u00edtili spokojen\u00ed s va\u0161\u00ed slu\u017ebou.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Profesion\u00e1ln\u00ed \u0159e\u0161en\u00ed st\u00ed\u017enost\u00ed:<\/strong> St\u00ed\u017enosti jsou nevyhnutelnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed, a proto je d\u016fle\u017eit\u00e9 se s nimi vyrovn\u00e1vat profesion\u00e1ln\u011b. Bu\u010fte trp\u011bliv\u00ed, naslouchejte a sna\u017ete se naj\u00edt \u0159e\u0161en\u00ed, kter\u00e9 uspokoj\u00ed z\u00e1kazn\u00edka. I z negativn\u00ed situace m\u016f\u017eete ud\u011blat pozitivn\u00ed zku\u0161enost, pokud se s n\u00ed profesion\u00e1ln\u011b vypo\u0159\u00e1d\u00e1te.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vhodn\u00e9 komunika\u010dn\u00ed kan\u00e1ly:<\/strong> Rozhodn\u011bte se, kter\u00e9 komunika\u010dn\u00ed kan\u00e1ly budete nab\u00edzet pro z\u00e1kaznick\u00fd servis, a zajist\u011bte jejich dostupnost. To m\u016f\u017ee zahrnovat telefonn\u00ed linku, e-mail, chatov\u00e1n\u00ed na webu, soci\u00e1ln\u00ed m\u00e9dia nebo <a href=\"https:\/\/orangeacademy.cz\/clanky\/chatbot\/\" target=\"_blank\" rel=\"noopener\">dokonce chatbota<\/a> na va\u0161em webu. Ujist\u011bte se, \u017ee tyto kan\u00e1ly jsou snadno dostupn\u00e9 a \u017ee zam\u011bstnanci jsou vy\u0161koleni, aby je efektivn\u011b obsluhovali.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_7186\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7186\" class=\"wp-image-7186 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/04\/AdobeStock_478925095-930x620.jpeg\" alt=\"Z\u00e1kaznick\u00fd servis\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-7186\" class=\"wp-caption-text\">Zajist\u011bte, aby z\u00e1kaznick\u00fd servis byl snadno dostupn\u00fd pro z\u00e1kazn\u00edky.<\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Z\u00e1v\u011br<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Z\u00e1kaznick\u00fd servis je <strong>kl\u00ed\u010dov\u00fdm prvkem ka\u017ed\u00e9ho \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed.<\/strong> Poskytov\u00e1n\u00ed vynikaj\u00edc\u00edho z\u00e1kaznick\u00e9ho servisu m\u00e1 mnoho v\u00fdhod, jako je zv\u00fd\u0161en\u00ed spokojenosti z\u00e1kazn\u00edk\u016f, zv\u00fd\u0161en\u00ed jejich loajality, konkuren\u010dn\u00ed v\u00fdhoda, zv\u00fd\u0161en\u00ed prodej\u016f a sn\u00ed\u017een\u00ed n\u00e1klad\u016f na z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f. Pro jeho \u00fasp\u011b\u0161n\u00e9 veden\u00ed je d\u016fle\u017eit\u00e9 m\u00edt jasnou strategii, kter\u00e1 zahrnuje spr\u00e1vn\u00e9 procesy, <strong>\u0161kolen\u00ed zam\u011bstnanc\u016f, d\u016fraz na empatick\u00fd p\u0159\u00edstup, efektivn\u00ed komunikaci a schopnost \u0159e\u0161it probl\u00e9my z\u00e1kazn\u00edk\u016f.<\/strong> Nen\u00ed to jednoduch\u00fd \u00fakol, ale s t\u011bmito z\u00e1sadami m\u016f\u017eete dos\u00e1hnout vynikaj\u00edc\u00edho z\u00e1kaznick\u00e9ho servisu a budovat siln\u00e9 vztahy se sv\u00fdmi z\u00e1kazn\u00edky. D<\/span><span style=\"font-weight: 400;\">\u016fle\u017eit\u00e9 je nezapom\u00ednat, \u017ee z\u00e1kaznick\u00fd servis je neust\u00e1l\u00fd proces, kter\u00fd vy\u017eaduje pravideln\u00e9 hodnocen\u00ed, aktualizace a zlep\u0161ov\u00e1n\u00ed.<a href=\"https:\/\/orangeacademy.cz\/clanky\/trendy-pro-obsahovy-marketing\/\" target=\"_blank\" rel=\"noopener\"> Sledov\u00e1n\u00ed zm\u011bn na trhu<\/a>, pot\u0159eb z\u00e1kazn\u00edk\u016f a r\u016fzn\u00fdch trend\u016f je kl\u00ed\u010dem k \u00fasp\u011bchu ve z\u00e1kaznick\u00e9m servisu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kaznick\u00fd servis je neodmyslitelnou sou\u010d\u00e1st\u00ed \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed. Je to zp\u016fsob, jak\u00fdm spole\u010dnost komunikuje se sv\u00fdmi z\u00e1kazn\u00edky a poskytuje jim podporu, aby se c\u00edtili spokojen\u00ed. V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, co z\u00e1kaznick\u00fd servis zahrnuje, jak ho v\u00e9st a poskytovat, k \u010demu je dobr\u00fd a na co nezapomenout, aby byl efektivn\u00ed. Jak \u0159e\u0161it nespokojenost z\u00e1kazn\u00edk\u016f? [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":7185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[330],"tags":[166,35,65,310,54],"class_list":["post-7183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","tag-finance","tag-kariera","tag-marketing","tag-penize","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00e1kaznick\u00fd servis: Jak poskytovat vynikaj\u00edc\u00ed slu\u017eby a budovat loaj\u00e1ln\u00ed z\u00e1kaznick\u00fd vztah<\/title>\n<meta name=\"description\" content=\"Z\u00e1kaznick\u00fd servis je neodmyslitelnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed. Je to zp\u016fsob, jak\u00fdm spole\u010dnost komunikuje se z\u00e1kazn\u00edky a poskytuje jim podporu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1kaznick\u00fd servis: Jak poskytovat vynikaj\u00edc\u00ed slu\u017eby a budovat loaj\u00e1ln\u00ed z\u00e1kaznick\u00fd vztah\" \/>\n<meta property=\"og:description\" content=\"Z\u00e1kaznick\u00fd servis je neodmyslitelnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed. Je to zp\u016fsob, jak\u00fdm spole\u010dnost komunikuje se z\u00e1kazn\u00edky a poskytuje jim podporu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:06:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/04\/AdobeStock_120755839-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Z\u00e1kaznick\u00fd servis: Jak poskytovat vynikaj\u00edc\u00ed slu\u017eby a budovat loaj\u00e1ln\u00ed z\u00e1kaznick\u00fd vztah","description":"Z\u00e1kaznick\u00fd servis je neodmyslitelnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed. Je to zp\u016fsob, jak\u00fdm spole\u010dnost komunikuje se z\u00e1kazn\u00edky a poskytuje jim podporu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/","og_locale":"cs_CZ","og_type":"article","og_title":"Z\u00e1kaznick\u00fd servis: Jak poskytovat vynikaj\u00edc\u00ed slu\u017eby a budovat loaj\u00e1ln\u00ed z\u00e1kaznick\u00fd vztah","og_description":"Z\u00e1kaznick\u00fd servis je neodmyslitelnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed. Je to zp\u016fsob, jak\u00fdm spole\u010dnost komunikuje se z\u00e1kazn\u00edky a poskytuje jim podporu.","og_url":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2023-06-06T07:06:07+00:00","og_image":[{"width":2560,"height":1400,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/04\/AdobeStock_120755839-scaled.jpeg","type":"image\/jpeg"}],"author":"Tereza Mal\u00edkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tereza Mal\u00edkov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/"},"author":{"name":"Tereza Mal\u00edkov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"headline":"Z\u00e1kaznick\u00fd servis: Jak poskytovat vynikaj\u00edc\u00ed slu\u017eby a budovat loaj\u00e1ln\u00ed z\u00e1kaznick\u00fd vztah","datePublished":"2023-06-06T07:06:07+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/"},"wordCount":853,"commentCount":1,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/04\/AdobeStock_120755839-scaled.jpeg","keywords":["Finance","Kari\u00e9ra","marketing","pen\u00edze","Podnik\u00e1n\u00ed"],"articleSection":["Podnik\u00e1n\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/","url":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/","name":"Z\u00e1kaznick\u00fd servis: Jak poskytovat vynikaj\u00edc\u00ed slu\u017eby a budovat loaj\u00e1ln\u00ed z\u00e1kaznick\u00fd vztah","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/04\/AdobeStock_120755839-scaled.jpeg","datePublished":"2023-06-06T07:06:07+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"description":"Z\u00e1kaznick\u00fd servis je neodmyslitelnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed. Je to zp\u016fsob, jak\u00fdm spole\u010dnost komunikuje se z\u00e1kazn\u00edky a poskytuje jim podporu.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/04\/AdobeStock_120755839-scaled.jpeg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/04\/AdobeStock_120755839-scaled.jpeg","width":2560,"height":1400},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/zakaznicky-servis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"Z\u00e1kaznick\u00fd servis: Jak poskytovat vynikaj\u00edc\u00ed slu\u017eby a budovat loaj\u00e1ln\u00ed z\u00e1kaznick\u00fd vztah"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e","name":"Tereza Mal\u00edkov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","caption":"Tereza Mal\u00edkov\u00e1"},"url":"https:\/\/orangeacademy.cz\/clanky\/author\/drbohlavova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/7183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=7183"}],"version-history":[{"count":6,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/7183\/revisions"}],"predecessor-version":[{"id":7358,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/7183\/revisions\/7358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/7185"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=7183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=7183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=7183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}