{"id":7163,"date":"2025-03-17T09:07:53","date_gmt":"2025-03-17T08:07:53","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=7163"},"modified":"2025-03-25T16:05:13","modified_gmt":"2025-03-25T15:05:13","slug":"affiliate-marketing","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/affiliate-marketing\/","title":{"rendered":"Affiliate marketing: Co to je a jak funguje?"},"content":{"rendered":"<p><b>Affiliate marketing je forma spolupr\u00e1ce mezi str\u00e1nkou prodejce slu\u017eby nebo produktu a extern\u00edmi tv\u016frci obsahu, zn\u00e1m\u00fdmi jako affiliate partne\u0159i. Tito partne\u0159i propaguj\u00ed produkty nebo slu\u017eby dan\u00e9 zna\u010dky a z\u00edsk\u00e1vaj\u00ed provizi za ka\u017ed\u00e9ho z\u00e1kazn\u00edka, kter\u00fd na z\u00e1klad\u011b jejich propagace provede n\u00e1kup nebo jinou p\u0159edem dohodnutou akci, jako je vypln\u011bn\u00ed formul\u00e1\u0159e nebo registrace.<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de316d2a4a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de316d2a4a8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/affiliate-marketing\/#Affiliate_marketing_%E2%80%93_Co_to_je\" >Affiliate marketing \u2013 Co to je?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/affiliate-marketing\/#Affiliate_marketing_%E2%80%93_jak_zacit\" >Affiliate marketing \u2013 jak za\u010d\u00edt?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/affiliate-marketing\/#Spoluprace_s_influencery\" >Spolupr\u00e1ce s influencery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/affiliate-marketing\/#Affiliate_marketing_%E2%80%93_sit_nebo_vlastni_program\" >Affiliate marketing \u2013 s\u00ed\u0165 nebo vlastn\u00ed program?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Affiliate_marketing_%E2%80%93_Co_to_je\"><\/span><span style=\"font-weight: 400;\">Affiliate marketing \u2013 Co to je?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Affiliate marketing je <strong>typ marketingu<\/strong> zalo\u017een\u00fd na v\u00fdkonu, kde se plat\u00ed pouze za konkr\u00e9tn\u00ed akce, jako je dokon\u010den\u00ed objedn\u00e1vky, registrace nebo p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru. Tento typ marketingu je v\u00fdhodn\u00fd pro ob\u011b strany. Online prodejci slu\u017eby nebo produktu z\u00edsk\u00e1vaj\u00ed d\u016fv\u011bryhodn\u00e1 doporu\u010den\u00ed a nov\u00e9 z\u00e1kazn\u00edky, zat\u00edmco tv\u016frci obsahu maj\u00ed mo\u017enost vyd\u011bl\u00e1vat pen\u00edze propagac\u00ed. Na rozd\u00edl od jin\u00fdch forem reklamy <strong>se plat\u00ed pouze za skute\u010dn\u011b dokon\u010den\u00e9 dohodnut akce<\/strong>, co\u017e \u010din\u00ed affiliate marketing t\u00e9m\u011b\u0159 bezrizikov\u00fdm a s n\u00edzk\u00fdmi provozn\u00edmi n\u00e1klady.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proces za\u010d\u00edn\u00e1 t\u00edm, \u017ee prodejce slu\u017eby nebo produktu <strong>nab\u00eddne mo\u017enost propagace<\/strong> sv\u00fdch produkt\u016f nebo slu\u017eeb prost\u0159ednictv\u00edm affiliate programu. Na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch poskytne registra\u010dn\u00ed formul\u00e1\u0159, kde se mohou p\u0159ihl\u00e1sit potenci\u00e1ln\u00ed partne\u0159i, jako jsou influence\u0159i, UGC tv\u016frci a dal\u0161\u00ed. Tito partne\u0159i pak za\u010dnou propagovat produkty nebo slu\u017eby pomoc\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sv\u00fdch webov\u00fdch str\u00e1nek,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/orangeacademy.cz\/clanky\/newsletter-jaka-pravidla-dodrzovat\/\" target=\"_blank\" rel=\"noopener\">newsletter\u016f<\/a>,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vyhled\u00e1va\u010d\u016f.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pokud n\u00e1v\u0161t\u011bvn\u00edci kliknou na banner nebo odkaz na webu partnera a n\u00e1sledn\u011b si zakoup\u00ed produkt na str\u00e1nk\u00e1ch inzerenta, <strong>partner z\u00edsk\u00e1 p\u0159edem dohodnutou provizi.<\/strong><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Jak funguje affiliate marketing?<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Registrace do affiliate programu<\/b><span style=\"font-weight: 400;\">: Affiliate partner se zaregistruje do programu, kter\u00fd nab\u00edz\u00ed prodejce slu\u017eby nebo produktu. Po registraci z\u00edsk\u00e1 unik\u00e1tn\u00ed affiliate odkaz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Propagace produkt\u016f<\/b><span style=\"font-weight: 400;\">: Affiliate partner pou\u017e\u00edv\u00e1 sv\u016fj unik\u00e1tn\u00ed odkaz k propagaci produkt\u016f nebo slu\u017eeb prost\u0159ednictv\u00edm r\u016fzn\u00fdch kan\u00e1l\u016f, jako jsou blogy, soci\u00e1ln\u00ed s\u00edt\u011b, videa nebo email marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sledov\u00e1n\u00ed odkaz\u016f<\/b><span style=\"font-weight: 400;\">: Kdy\u017e n\u00e1v\u0161t\u011bvn\u00edk klikne na affiliate odkaz, je p\u0159esm\u011brov\u00e1n na web prodejce. Syst\u00e9m sleduje tento klik a zaznamen\u00e1v\u00e1, \u017ee n\u00e1v\u0161t\u011bvn\u00edk p\u0159i\u0161el prost\u0159ednictv\u00edm affiliate partnera.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Konverze<\/b><span style=\"font-weight: 400;\">: Pokud n\u00e1v\u0161t\u011bvn\u00edk provede n\u00e1kup nebo jinou p\u0159edem dohodnutou akci, affiliate partner z\u00edsk\u00e1 provizi. Provize m\u016f\u017ee b\u00fdt procentu\u00e1ln\u00ed \u010d\u00e1stka z prodeje nebo pevn\u00e1 \u010d\u00e1stka za ka\u017edou akci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00fdplata provize<\/b><span style=\"font-weight: 400;\">: Prodejci vypl\u00e1c\u00ed affiliate partnerovi provizi podle podm\u00ednek programu. V\u00fdplaty mohou b\u00fdt prov\u00e1d\u011bny m\u011bs\u00ed\u010dn\u011b, \u010dtvrtletn\u011b nebo podle jin\u00e9ho harmonogramu.<\/span><\/li>\n<\/ol>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Affiliate_marketing_%E2%80%93_jak_zacit\"><\/span><span style=\"font-weight: 400;\">Affiliate marketing \u2013 jak za\u010d\u00edt?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jak za\u010d\u00edt s affiliate marketingem z pozice prodejce a jak z pozice tv\u016frce a partnera?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pozice prodejce<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stanovte c\u00edle a strategii: <\/b><span style=\"font-weight: 400;\">Rozhodn\u011bte se, \u010deho chcete s affiliate marketingem dos\u00e1hnout. M\u016f\u017ee to b\u00fdt zv\u00fd\u0161en\u00ed prodeje, z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f nebo zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nastavte affiliate program:<\/b><span style=\"font-weight: 400;\"> Vytvo\u0159te podm\u00ednky pro v\u00e1\u0161 affiliate program, v\u010detn\u011b v\u00fd\u0161e proviz\u00ed a pravidel pro partnery. Ujist\u011bte se, \u017ee v\u00e1\u0161 program je dostate\u010dn\u011b atraktivn\u00ed pro potenci\u00e1ln\u00ed partnery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Z\u00edskejte partnery:<\/b><span style=\"font-weight: 400;\"> Aktivn\u011b vyhled\u00e1vejte a oslovujte potenci\u00e1ln\u00ed partnery, jako jsou bloge\u0159i, <a href=\"https:\/\/orangeacademy.cz\/clanky\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">influence\u0159i<\/a> nebo magaz\u00edny. M\u016f\u017eete tak\u00e9 vyu\u017e\u00edt affiliate s\u00edt\u011b, kter\u00e9 v\u00e1m pomohou naj\u00edt vhodn\u00e9 partnery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Poskytn\u011bte marketingov\u00e9 materi\u00e1ly:<\/b><span style=\"font-weight: 400;\"> P\u0159ipravte bannery, odkazy, obr\u00e1zky a dal\u0161\u00ed materi\u00e1ly, kter\u00e9 partne\u0159i mohou pou\u017e\u00edt k propagaci va\u0161ich produkt\u016f nebo slu\u017eeb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sledujte a optimalizujte v\u00fdkon:<\/b><span style=\"font-weight: 400;\"> Pravideln\u011b sledujte v\u00fdkon va\u0161eho affiliate programu a analyzujte, kter\u00e9 strategie funguj\u00ed nejl\u00e9pe. Optimalizujte program podle v\u00fdsledk\u016f a zp\u011btn\u00e9 vazby od partner\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Komunikujte s partnery<\/b><span style=\"font-weight: 400;\">: Udr\u017eujte pravidelnou komunikaci s va\u0161imi partnery, poskytujte jim podporu a motivujte je k lep\u0161\u00edm v\u00fdkon\u016fm.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Pozice partnera<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00fdb\u011br t\u00e9matu: <\/b><span style=\"font-weight: 400;\">Vyberte si oblast, kter\u00e1 v\u00e1s zaj\u00edm\u00e1 a ve kter\u00e9 m\u00e1te ur\u010dit\u00e9 znalosti. To v\u00e1m pom\u016f\u017ee vytvo\u0159it kvalitn\u00ed obsah, kter\u00fd bude pro va\u0161e publikum hodnotn\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Registrace do affiliate programu: <\/b><span style=\"font-weight: 400;\">Zaregistrujte se do n\u011bkter\u00e9 z affiliate s\u00edt\u00ed nebo samostatn\u00e9ho affiliate programu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Z\u00edsk\u00e1n\u00ed affiliate odkazu<\/b><span style=\"font-weight: 400;\">: Po registraci z\u00edsk\u00e1te sv\u016fj unik\u00e1tn\u00ed affiliate odkaz, kter\u00fd budete pou\u017e\u00edvat k propagaci produkt\u016f nebo slu\u017eeb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vytv\u00e1\u0159en\u00ed obsahu:<\/b><span style=\"font-weight: 400;\"> Vytv\u00e1\u0159ejte <a href=\"https:\/\/orangeacademy.cz\/clanky\/interaktivni-obsah\/\" target=\"_blank\" rel=\"noopener\">kvalitn\u00ed obsah<\/a>, kter\u00fd bude obsahovat v\u00e1\u0161 affiliate odkaz. M\u016f\u017ee j\u00edt o blogov\u00e9 \u010dl\u00e1nky, recenze, videa nebo p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budov\u00e1n\u00ed publika: <\/b><span style=\"font-weight: 400;\">Pracujte na budov\u00e1n\u00ed sv\u00e9ho publika. M\u016f\u017eete vyu\u017e\u00edt SEO, soci\u00e1ln\u00ed s\u00edt\u011b nebo placenou reklamu, aby se v\u00e1\u0161 obsah dostal k co nejv\u011bt\u0161\u00edmu po\u010dtu lid\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anal\u00fdza a optimalizace:<\/b><span style=\"font-weight: 400;\"> Pravideln\u011b sledujte v\u00fdkon va\u0161ich affiliate kampan\u00ed a optimalizujte je podle v\u00fdsledk\u016f. Zjist\u011bte, kter\u00e9 strategie funguj\u00ed nejl\u00e9pe a zam\u011b\u0159te se na jejich zlep\u0161ov\u00e1n\u00ed.<\/span><\/li>\n<\/ol>\n<div id=\"attachment_10262\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10262\" class=\"wp-image-10262 size-full\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/Affiliate-marketing-scaled.jpeg\" alt=\"Affiliate marketing\" width=\"2560\" height=\"1709\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/Affiliate-marketing-scaled.jpeg 2560w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/Affiliate-marketing-1280x855.jpeg 1280w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/Affiliate-marketing-980x654.jpeg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/05\/Affiliate-marketing-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><p id=\"caption-attachment-10262\" class=\"wp-caption-text\">Affiliate marketing je forma spolupr\u00e1ce mezi str\u00e1nkou prodejce slu\u017eby nebo produktu a extern\u00edmi tv\u016frci obsahu.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Spoluprace_s_influencery\"><\/span><span style=\"font-weight: 400;\">Spolupr\u00e1ce s influencery<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Affiliate marketing a influence\u0159i tvo\u0159\u00ed silnou kombinaci,<\/strong> kter\u00e1 m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce a prodeje.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spolupr\u00e1ce s influencery<\/b><span style=\"font-weight: 400;\">: Zna\u010dky a prodejci nej\u010dast\u011bji navazuj\u00ed spolupr\u00e1ci s influencery, kte\u0159\u00ed maj\u00ed relevantn\u00ed publikum. Influencer\u016fm poskytuj\u00ed unik\u00e1tn\u00ed affiliate odkaz nebo slevov\u00fd k\u00f3d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Propagace produkt\u016f<\/b><span style=\"font-weight: 400;\">: Infuence\u0159i propaguj\u00ed produkty nebo slu\u017eby prost\u0159ednictv\u00edm sv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed, blog\u016f nebo vide\u00ed. Sd\u00edlej\u00ed sv\u016fj affiliate odkaz nebo k\u00f3d se sv\u00fdm publikem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00fdhody pro zna\u010dky<\/b><span style=\"font-weight: 400;\">: Tato forma marketingu umo\u017e\u0148uje zna\u010dk\u00e1m c\u00edlit na specifick\u00e9 publikum a zvy\u0161ovat pov\u011bdom\u00ed o sv\u00fdch produktech. D\u00edky d\u016fv\u011b\u0159e, kterou maj\u00ed influence\u0159i u sv\u00e9ho publika, jsou doporu\u010den\u00ed \u010dasto vn\u00edm\u00e1na jako autentick\u00e1 a d\u016fv\u011bryhodn\u00e1.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Affiliate_marketing_%E2%80%93_sit_nebo_vlastni_program\"><\/span><span style=\"font-weight: 400;\">Affiliate marketing \u2013 s\u00ed\u0165 nebo vlastn\u00ed program?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rozhodnut\u00ed mezi vlastn\u00edm affiliate programem a vyu\u017eit\u00edm affiliate s\u00edt\u011b z\u00e1vis\u00ed na n\u011bkolika faktorech.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Vlastn\u00ed affiliate program<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u00fdhody:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Kontrola:<\/strong> M\u00e1te plnou kontrolu nad programem, v\u010detn\u011b podm\u00ednek, proviz\u00ed a komunikace s partnery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>P\u0159\u00edm\u00fd kontakt:<\/strong> M\u016f\u017eete p\u0159\u00edmo komunikovat s partnery, co\u017e umo\u017e\u0148uje rychlej\u0161\u00ed \u0159e\u0161en\u00ed probl\u00e9m\u016f a lep\u0161\u00ed spolupr\u00e1ci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Flexibilita:<\/strong> M\u016f\u017eete rychle reagovat na zm\u011bny a p\u0159izp\u016fsobit program podle aktu\u00e1ln\u00edch pot\u0159eb.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nev\u00fdhody:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pr\u00e1ce nav\u00edc:<\/strong> Spr\u00e1va vlastn\u00edho programu vy\u017eaduje v\u00edce \u010dasu a \u00fasil\u00ed, v\u010detn\u011b hled\u00e1n\u00ed partner\u016f, schvalov\u00e1n\u00ed konverz\u00ed a vypl\u00e1cen\u00ed proviz\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Technick\u00e9 n\u00e1roky:<\/strong> Mus\u00edte zajistit technickou str\u00e1nku programu, co\u017e m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Affiliate s\u00ed\u0165<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u00fdhody:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Jednoduchost:<\/strong> S\u00ed\u0165 se postar\u00e1 o spr\u00e1vu programu, v\u010detn\u011b hled\u00e1n\u00ed partner\u016f, sledov\u00e1n\u00ed konverz\u00ed a vypl\u00e1cen\u00ed proviz\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0160ir\u0161\u00ed dosah:<\/strong> Va\u0161e nab\u00eddka bude sou\u010d\u00e1st\u00ed v\u011bt\u0161\u00edho katalogu, co\u017e m\u016f\u017ee p\u0159il\u00e1kat v\u00edce partner\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ni\u017e\u0161\u00ed n\u00e1roky:<\/strong> M\u00e9n\u011b pr\u00e1ce a technick\u00fdch po\u017eadavk\u016f na va\u0161\u00ed stran\u011b.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nev\u00fdhody:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Men\u0161\u00ed kontrola:<\/strong> Nem\u00e1te plnou kontrolu nad programem a komunikace s partnery m\u016f\u017ee b\u00fdt pomalej\u0161\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><b>Finance: <\/b><\/b>Affiliate s\u00edt\u011b si \u00fa\u010dtuj\u00ed poplatky za sv\u00e9 slu\u017eby, co\u017e m\u016f\u017ee zahrnovat vstupn\u00ed poplatky, m\u011bs\u00ed\u010dn\u00ed poplatky nebo procento z proviz\u00ed. Tyto n\u00e1klady mohou sn\u00ed\u017eit v\u00e1\u0161 celkov\u00fd zisk.<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Affiliate s\u00edt\u011b<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CJ Affiliate<\/b><span style=\"font-weight: 400;\">: Jedna z nejv\u011bt\u0161\u00edch a nejzn\u00e1m\u011bj\u0161\u00edch affiliate s\u00edt\u00ed na sv\u011bt\u011b. Nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu program\u016f a je vhodn\u00e1 pro r\u016fzn\u00e9 typy podnik\u00e1n\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awin:<\/b><span style=\"font-weight: 400;\"> Glob\u00e1ln\u00ed affiliate s\u00ed\u0165 s \u0161irokou nab\u00eddkou program\u016f a silnou podporou pro partnery. Je ide\u00e1ln\u00ed pro firmy, kter\u00e9 cht\u011bj\u00ed oslovit mezin\u00e1rodn\u00ed publikum.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AffilBox, nebo eHUB:<\/b> \u010cesk\u00e9 affiliate s\u00edt\u011b, kter\u00e1 jsou vhodn\u00e1 pro m\u00edstn\u00ed trh. Nab\u00edz\u00ed jednoduchou spr\u00e1vu program\u016f a podporu pro \u010desk\u00e9 a slovensk\u00e9 firmy.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing je forma spolupr\u00e1ce mezi str\u00e1nkou prodejce slu\u017eby nebo produktu a extern\u00edmi tv\u016frci obsahu, zn\u00e1m\u00fdmi jako affiliate partne\u0159i. Tito partne\u0159i propaguj\u00ed produkty nebo slu\u017eby dan\u00e9 zna\u010dky a z\u00edsk\u00e1vaj\u00ed provizi za ka\u017ed\u00e9ho z\u00e1kazn\u00edka, kter\u00fd na z\u00e1klad\u011b jejich propagace provede n\u00e1kup nebo jinou p\u0159edem dohodnutou akci, jako je vypln\u011bn\u00ed formul\u00e1\u0159e nebo registrace. Affiliate marketing \u2013 Co [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":7164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[166,35,65,310,46],"class_list":["post-7163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-finance","tag-kariera","tag-marketing","tag-penize","tag-prace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affiliate marketing: Co to je a jak funguje?<\/title>\n<meta name=\"description\" content=\"Affiliate marketing je zp\u016fsob, jak vyd\u011bl\u00e1vat pen\u00edze online. 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