{"id":6966,"date":"2023-04-17T10:00:35","date_gmt":"2023-04-17T08:00:35","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6966"},"modified":"2023-04-16T10:02:26","modified_gmt":"2023-04-16T08:02:26","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/","title":{"rendered":"Email marketing st\u00e1le na v\u00fdslun\u00ed aneb budujte si svou vlastn\u00ed datab\u00e1zi kontakt\u016f"},"content":{"rendered":"<p><strong>Email marketing &#8211; nau\u010dte se ho efektivn\u011b vyu\u017e\u00edt. Zajist\u011bte, aby va\u0161e emaily neskon\u010dily v spamu. Z\u00edskejte tipy na zlep\u0161en\u00ed otev\u00edratelnosti email\u016f a p\u0159ehled nejzn\u00e1m\u011bj\u0161\u00edch emailingov\u00fdch n\u00e1stroj\u016f, jako je nap\u0159\u00edklad SmartEmailing, Mailerlite \u010di Ecomail.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4adf7b5dfc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4adf7b5dfc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Co_je_to_email_marketing_Jak_nejlepe_s_nim_zacit\" >Co je to email marketing? Jak nejl\u00e9pe s\u00a0n\u00edm za\u010d\u00edt?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Vyhody_email_marketingu\" >V\u00fdhody email marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Automatizujte_sve_kampane_v_email_marketingu\" >Automatizujte sv\u00e9 kampan\u011b v\u00a0email marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Email_marketing_a_personalizace\" >Email marketing a personalizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Email_marketing_a_hodnota_obsahu_sdeleni\" >Email marketing a hodnota obsahu sd\u011blen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Email_marketing_a_responzivita\" >Email marketing a responzivita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Nastroje_pro_email_marketing\" >N\u00e1stroje pro email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#5_tipu_na_zlepseni_oteviratelnosti_emailu\" >5 tip\u016f na zlep\u0161en\u00ed otev\u00edratelnosti email\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Co_udelat_aby_vase_emaily_nechodily_do_spamu\" >Co ud\u011blat, aby va\u0161e emaily nechodily do spamu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Budoucnost_email_marketingu\" >Budoucnost email marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_to_email_marketing_Jak_nejlepe_s_nim_zacit\"><\/span>Co je to email marketing? Jak nejl\u00e9pe s\u00a0n\u00edm za\u010d\u00edt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho <strong>marketingov\u00e9ho pl\u00e1nu<\/strong>. A\u0165 u\u017e m\u00e1te malou firmu, teprve za\u010d\u00edn\u00e1te, nebo jste zaveden\u00e1 spole\u010dnost, email marketing v\u00e1m m\u016f\u017ee pomoci oslovit nov\u00e9 i st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky.<\/p>\n<p>Je to metoda propagace va\u0161ich produkt\u016f nebo slu\u017eeb z\u00e1kazn\u00edk\u016fm prost\u0159ednictv\u00edm emailu. M\u016f\u017ee to b\u00fdt efektivn\u00ed zp\u016fsob, jak oslovit velk\u00e9 publikum. Lze jej vyu\u017e\u00edt k <strong>budov\u00e1n\u00ed vztah\u016f se z\u00e1kazn\u00edky<\/strong>.<\/p>\n<p>Va\u0161e e-mailov\u00e9 kampan\u011b by m\u011bly poskytovat hodnotn\u00fd obsah a nab\u00eddky, kter\u00e9 oslov\u00ed va\u0161e publikum:<\/p>\n<ul>\n<li>u\u017eite\u010dn\u00e9 tipy,<\/li>\n<li>nab\u00eddnout exkluzivn\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/sleva-na-dite\/\" target=\"_blank\" rel=\"noopener\">slevy<\/a>,<\/li>\n<li>pozvat z\u00e1kazn\u00edky na speci\u00e1ln\u00ed akce.<\/li>\n<\/ul>\n<p>P\u0159izp\u016fsobte sv\u016fj obsah konkr\u00e9tn\u00edm z\u00e1kazn\u00edk\u016fm, aby se c\u00edtili jako sou\u010d\u00e1st va\u0161\u00ed komunity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vyhody_email_marketingu\"><\/span>V\u00fdhody email marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jednou z nejv\u011bt\u0161\u00edch v\u00fdhod email marketingu je, \u017ee umo\u017e\u0148uje <strong>oslovit v\u011bt\u0161\u00ed publikum<\/strong> ne\u017e jin\u00e9 marketingov\u00e9 kan\u00e1ly. Je to proto, \u017ee p\u0159i rozes\u00edl\u00e1n\u00ed e-mail\u016f nejste omezeni geografick\u00fdmi hranicemi. P\u0159ij\u00edmat je m\u016f\u017ee kdokoli, kdo m\u00e1 p\u0159ipojen\u00ed k internetu.<\/p>\n<p>Dal\u0161\u00ed v\u00fdhodou email marketingu je <strong>v\u011bt\u0161\u00ed flexibilita<\/strong>. Tato metoda v\u00e1m d\u00e1v\u00e1 kontrolu nad obsahem a form\u00e1tem va\u0161ich zpr\u00e1v. To znamen\u00e1, \u017ee m\u016f\u017eete sv\u00e1 sd\u011blen\u00ed p\u0159izp\u016fsobit pot\u0159eb\u00e1m a preferenc\u00edm c\u00edlov\u00e9 skupiny.<\/p>\n<p>Email marketing je tak\u00e9 jedn\u00edm z <strong>n\u00e1kladov\u011b nejefektivn\u011bj\u0161\u00edch<\/strong> marketingov\u00fdch n\u00e1stroj\u016f. Je tomu tak proto, \u017ee s rozes\u00edl\u00e1n\u00edm e-mail\u016f nejsou spojeny \u017e\u00e1dn\u00e9 n\u00e1klady na tisk ani po\u0161tovn\u00e9. Pokud vyu\u017eijete slu\u017eeb poskytovatele emailov\u00fdch slu\u017eeb, budete za jejich slu\u017eby platit pouze mal\u00fd m\u011bs\u00ed\u010dn\u00ed poplatek.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6968\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing2.jpg\" alt=\"email marketing\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing2.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing2-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Automatizujte_sve_kampane_v_email_marketingu\"><\/span>Automatizujte sv\u00e9 kampan\u011b v\u00a0email marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vyu\u017eit\u00edm automatizovan\u00fdch emailov\u00fdch kampan\u00ed zv\u00fd\u0161\u00edte \u00fa\u010dinnost va\u0161ich marketingov\u00fdch aktivit. M\u016f\u017eete nap\u0159\u00edklad vytvo\u0159it <strong>s\u00e9rie email\u016f<\/strong> (uv\u00edtac\u00ed sekvenci) pro nov\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed se pr\u00e1v\u011b p\u0159ipojili k va\u0161emu seznamu, a pomoci jim sezn\u00e1mit se s va\u0161imi produkty a slu\u017ebami.<\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\/\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h3>Testujte v\u00fdsledky sv\u00fdch email marketingov\u00fdch kampan\u00ed<\/h3>\n<p>Sledujte v\u00fdkon va\u0161ich emailov\u00fdch kampan\u00ed. Je to kl\u00ed\u010dov\u00e9 pro zlep\u0161en\u00ed va\u0161ich v\u00fdsledk\u016f. Evidujte, jak si stoj\u00edte ohledn\u011b <strong>otev\u00edratelnosti email\u016f<\/strong> a na co konkr\u00e9tn\u011b va\u0161i klienti <strong>v\u00a0emailech klikaj\u00ed<\/strong>. Zjist\u00edte tak, co funguje a co ne. Sv\u00e9 kampan\u011b pak m\u016f\u017eete upravit podle zji\u0161t\u011bn\u00fdch v\u00fdsledk\u016f.<\/p>\n<h3>Dodr\u017eujte platnou legislativu<\/h3>\n<p>Je d\u016fle\u017eit\u00e9 respektovat soukrom\u00ed a preference va\u0161ich z\u00e1kazn\u00edk\u016f. Ujist\u011bte se, \u017ee m\u00e1te souhlas s odb\u011brem email\u016f a poskytn\u011bte z\u00e1kazn\u00edk\u016fm jednoduch\u00fd zp\u016fsob odhl\u00e1\u0161en\u00ed se z va\u0161eho seznamu. Dodr\u017eujte z\u00e1sady <strong>GDPR<\/strong> a dal\u0161\u00ed p\u0159\u00edslu\u0161n\u00e9 z\u00e1kony, aby va\u0161e <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/\" target=\"_blank\" rel=\"noopener\">kampan\u011b<\/a> byly v souladu s pr\u00e1vn\u00edmi p\u0159edpisy a v\u011brohodn\u00e9 pro va\u0161e z\u00e1kazn\u00edky.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_marketing_a_personalizace\"><\/span>Email marketing a personalizace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Personalizace<\/strong> je z\u00e1sadn\u00ed sou\u010d\u00e1st\u00ed email marketingu, proto\u017ee v\u00e1m umo\u017e\u0148uje oslovovat z\u00e1kazn\u00edky p\u0159\u00edmo a osobn\u011b. Pou\u017eijte jm\u00e9na a osobn\u00ed \u00fadaje, abyste vytvo\u0159ili emaily, kter\u00e9 z\u00e1kazn\u00edci budou cht\u00edt otev\u0159\u00edt. D\u00e1le m\u016f\u017eete vyu\u017e\u00edt personalizaci k tomu, abyste zac\u00edlili na konkr\u00e9tn\u00ed skupiny z\u00e1kazn\u00edk\u016f. Po\u0161lete jim obsah, kter\u00fd odpov\u00edd\u00e1 jejich z\u00e1jm\u016fm, chov\u00e1n\u00ed a pot\u0159eb\u00e1m.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_marketing_a_hodnota_obsahu_sdeleni\"><\/span>Email marketing a hodnota obsahu sd\u011blen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kl\u00ed\u010dov\u00fdm faktorem pro \u00fasp\u011b\u0161n\u00fd email marketing je poskytov\u00e1n\u00ed <strong>hodnotn\u00e9ho obsahu<\/strong> a nab\u00eddek. M\u00edsto toho, aby va\u0161e emaily byly pouze reklamou va\u0161ich produkt\u016f a slu\u017eeb, nab\u00eddn\u011bte z\u00e1kazn\u00edk\u016fm n\u011bco nav\u00edc. M\u016f\u017eete sd\u00edlet u\u017eite\u010dn\u00e9 tipy, rady a n\u00e1vody. Nab\u00eddn\u011bte exkluzivn\u00ed slevy a akce, kter\u00e9 z\u00e1kazn\u00edci nemohou naj\u00edt nikde jinde. T\u00edmto zp\u016fsobem budete vytv\u00e1\u0159et hodnotu pro sv\u00e9 z\u00e1kazn\u00edky a z\u00edsk\u00e1vat si jejich d\u016fv\u011bru.<\/p>\n<span class='mb-center maxbutton-5-center'><span class='maxbutton-5-container mb-container'><a class=\"maxbutton-5 maxbutton maxbutton-top-rekvalifikacni-kurzy\" target=\"_blank\" title=\"Rekvalifika\u010dn\u00ed kurzy 3\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\"><span class='mb-text'>TOP rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Email_marketing_a_responzivita\"><\/span>Email marketing a responzivita<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S rostouc\u00edm po\u010dtem lid\u00ed, kte\u0159\u00ed \u010dtou emaily na <strong>mobiln\u00edch za\u0159\u00edzen\u00edch<\/strong>, je d\u016fle\u017eit\u00e9 m\u00edt emaily optimalizovan\u00e9 pro tento typ zobrazov\u00e1n\u00ed. To znamen\u00e1, \u017ee va\u0161e e-maily mus\u00ed b\u00fdt responsivn\u00ed (p\u0159izp\u016fsobiteln\u00e9 r\u016fzn\u00fdm velikostem obrazovky).<\/p>\n<p>D\u00e1le se ujist\u011bte, \u017ee va\u0161e emaily jsou snadno \u010diteln\u00e9 a intuitivn\u00ed pro pou\u017eit\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch. C\u00edlem je, aby z\u00e1kazn\u00edci mohli jednodu\u0161e p\u0159istupovat k va\u0161im nab\u00eddk\u00e1m a obsahu. T\u00edmto zp\u016fsobem budete m\u00edt v\u011bt\u0161\u00ed \u0161anci na dobrou otev\u00edratelnost email\u016f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6969\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing3.jpg\" alt=\"email marketing\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing3.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing3-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing3-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nastroje_pro_email_marketing\"><\/span>N\u00e1stroje pro email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Existuje mnoho emailingov\u00fdch n\u00e1stroj\u016f, kter\u00e9 se pou\u017e\u00edvaj\u00ed pro vytv\u00e1\u0159en\u00ed a odes\u00edl\u00e1n\u00ed email\u016f v r\u00e1mci marketingov\u00fdch kampan\u00ed. Mezi nejzn\u00e1m\u011bj\u0161\u00ed pat\u0159\u00ed:<\/p>\n<ol>\n<li><strong>Mailchimp<\/strong> &#8211; velmi obl\u00edben\u00fd a snadno pou\u017eiteln\u00fd n\u00e1stroj pro email marketing, kter\u00fd poskytuje r\u016fzn\u00e9 funkce, jako je nap\u0159\u00edklad automatizace, sledov\u00e1n\u00ed v\u00fdkonu a vytv\u00e1\u0159en\u00ed newsletter\u016f. Mailchimp je dostupn\u00fd v n\u011bkolika cenov\u00fdch pl\u00e1nech v\u010detn\u011b bezplatn\u00e9 verze.<\/li>\n<li><strong>SmartEmailing<\/strong> &#8211; \u010desk\u00fd n\u00e1stroj, kter\u00fd umo\u017e\u0148uje vytv\u00e1\u0159en\u00ed a odes\u00edl\u00e1n\u00ed email\u016f, tvorbu newsletter\u016f, automatizaci kampan\u00ed a sledov\u00e1n\u00ed v\u00fdkonu. SmartEmailing tak\u00e9 nab\u00edz\u00ed r\u016fzn\u00e9 funkce pro spr\u00e1vu kontakt\u016f, segmentaci a personalizaci.<\/li>\n<li><strong>MailerLite<\/strong> je n\u00e1stroj pro vytv\u00e1\u0159en\u00ed a odes\u00edl\u00e1n\u00ed newsletter\u016f, emailov\u00fdch kampan\u00ed a automatizace. N\u00e1stroj umo\u017e\u0148uje snadno vytv\u00e1\u0159et emaily pomoc\u00ed drag and drop editoru, nab\u00edz\u00ed \u0159adu \u0161ablon, segmentaci kontakt\u016f, personalizaci a A\/B testov\u00e1n\u00ed. MailerLite tak\u00e9 nab\u00edz\u00ed rozs\u00e1hl\u00e9 funkce pro sledov\u00e1n\u00ed v\u00fdkonu, v\u010detn\u011b otev\u0159en\u00ed, kliknut\u00ed, konverz\u00ed a dal\u0161\u00edch. Do tis\u00edce odeslan\u00fdch email\u016f m\u011bs\u00ed\u010dn\u011b je zdarma.<\/li>\n<li><strong>Ecomail <\/strong>je \u010desk\u00fd email marketingov\u00fd n\u00e1stroj, kter\u00fd umo\u017e\u0148uje vytv\u00e1\u0159et a odes\u00edlat <a href=\"https:\/\/orangeacademy.cz\/clanky\/newsletter-jaka-pravidla-dodrzovat\/\" target=\"_blank\" rel=\"noopener\">newslettery<\/a> a emailov\u00e9 kampan\u011b. N\u00e1stroj nab\u00edz\u00ed n\u011bkolik funkc\u00ed, jako je nap\u0159\u00edklad tvorba newsletter\u016f pomoc\u00ed editoru, tvorba formul\u00e1\u0159\u016f pro sb\u011br kontakt\u016f, automatizace a segmentaci kontakt\u016f, personalizaci email\u016f, sledov\u00e1n\u00ed v\u00fdkonu a dal\u0161\u00ed. Ecomail se vyzna\u010duje tak\u00e9 rychlost\u00ed odes\u00edl\u00e1n\u00ed email\u016f a p\u0159ehledn\u00fdm rozhran\u00edm.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"5_tipu_na_zlepseni_oteviratelnosti_emailu\"><\/span>5 tip\u016f na zlep\u0161en\u00ed otev\u00edratelnosti email\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Oslovte<\/strong> sv\u00e9 p\u0159\u00edjemce p\u0159\u00edmo <strong>v p\u0159edm\u011btu emailu<\/strong>. Pou\u017eit\u00edm jm\u00e9na p\u0159\u00edjemce vzbud\u00edte jeho pozornost a zv\u00fd\u0161\u00edte \u0161anci, \u017ee v\u00e1\u0161 email bude otev\u0159en.<\/li>\n<li>Vytvo\u0159te <strong>zaj\u00edmav\u00fd a l\u00e1kav\u00fd nadpis<\/strong>, kter\u00fd p\u0159it\u00e1hne pozornost a pop\u00ed\u0161e obsah emailu. Bu\u010fte kreativn\u00ed. Vytvo\u0159te nadpis, kter\u00fd bude z\u00e1rove\u0148 kr\u00e1tk\u00fd a v\u00fdsti\u017en\u00fd.<\/li>\n<li><strong>Optimalizujte n\u00e1hledov\u00fd text<\/strong> N\u00e1hledov\u00fd text je kr\u00e1tk\u00fd popis obsahu emailu, kter\u00fd se zobraz\u00ed v emailov\u00e9m klientovi spolu s p\u0159edm\u011btem. Tento text by m\u011bl b\u00fdt l\u00e1kav\u00fd a informa\u010dn\u00ed, aby u\u017eivatele motivoval k otev\u0159en\u00ed emailu.<\/li>\n<li><strong>Personalizujte obsah emailu<\/strong>. Vlo\u017ete do emailu informace, kter\u00e9 jsou p\u0159izp\u016fsoben\u00e9 p\u0159\u00edjemci, jako jsou jm\u00e9no \u010di jin\u00e9 osobn\u00ed informace. Personalizace pom\u00e1h\u00e1 vytvo\u0159it siln\u011bj\u0161\u00ed vztah mezi klientem a va\u0161\u00ed zna\u010dkou.<\/li>\n<li>Sledujte \u00fasp\u011b\u0161nost a <strong>optimalizujte<\/strong>. Pou\u017eijte n\u00e1stroje pro sledov\u00e1n\u00ed otev\u00edrac\u00edch a klikac\u00edch pom\u011br\u016f. Analyzujte, co funguje a co ne a na z\u00e1klad\u011b toho optimalizujte sv\u00e9 emaily, abyste dos\u00e1hli co nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Co_udelat_aby_vase_emaily_nechodily_do_spamu\"><\/span>Co ud\u011blat, aby va\u0161e emaily nechodily do spamu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sb\u00edrejte emaily pouze od lid\u00ed, kte\u0159\u00ed v\u00e1m dali <strong>souhlas<\/strong>. Nikdy nepou\u017e\u00edvejte koupen\u00e9 emailov\u00e9 datab\u00e1ze. Nesb\u00edrejte emaily z jin\u00fdch neleg\u00e1ln\u00edch zdroj\u016f. Emaily zas\u00edlejte pouze na <strong>platn\u00e9 a spr\u00e1vn\u00e9 adresy<\/strong> emailov\u00fdch odb\u011bratel\u016f. Pou\u017e\u00edvejte d\u016fv\u011bryhodnou emailovou adresu, takovou, kter\u00e1 m\u00e1 <strong>v\u011brohodnou dom\u00e9nu<\/strong>.<\/p>\n<p>Umo\u017en\u011bte odb\u011bratel\u016fm <strong>snadn\u00fd zp\u016fsob, jak se odhl\u00e1sit <\/strong>z odb\u011bru va\u0161ich newsletter\u016f. Pokud se u\u017eivatel nem\u00e1 mo\u017enost snadno odhl\u00e1sit, m\u016f\u017ee ozna\u010dit v\u00e1\u0161 email jako spam. Zkontrolujte, zda jsou va\u0161e emaily <strong>spr\u00e1vn\u011b form\u00e1tovan\u00e9<\/strong>. Spr\u00e1vn\u00e9 form\u00e1tov\u00e1n\u00ed, jako jsou spr\u00e1vn\u00e9 HTML tagy a p\u0159im\u011b\u0159en\u00e1 d\u00e9lka emailu, mohou pomoci minimalizovat \u0161ance, \u017ee bude email ozna\u010den jako spam.<\/p>\n<p>Vyhn\u011bte se pou\u017eit\u00ed slov, kter\u00e1 jsou \u010dasto <strong>spojov\u00e1na se\u00a0spamem<\/strong> (&#8220;z\u00edskejte bohatstv\u00ed&#8221;, &#8220;bezplatn\u00fd&#8221;, &#8220;sleva&#8221;, &#8220;\u0161pi\u010dkov\u00fd produkt&#8221; a dal\u0161\u00ed). Nepou\u017e\u00edvejte velk\u00e9 <strong>mno\u017estv\u00ed obr\u00e1zk\u016f<\/strong>, nebo zbyte\u010dn\u011b <strong>dlouh\u00fd text<\/strong>, kter\u00fd by u\u017eivatele mohl odradit. Pou\u017e\u00edvejte zabezpe\u010denou a <strong>ov\u011b\u0159enou emailovou platformu<\/strong>.<\/p>\n<p>Pos\u00edlejte <strong>pravideln\u00e9 emaily<\/strong>. Pokud pos\u00edl\u00e1te emaily pravideln\u011b a s konzistentn\u00edm obsahem, pravd\u011bpodobnost, \u017ee budou ozna\u010deny jako spam, se sni\u017euje. Sledujte doru\u010ditelnost va\u0161ich email\u016f a reagujte na to, pokud kon\u010d\u00ed ve spamov\u00e9 slo\u017ece. Zkuste naj\u00edt p\u0159\u00ed\u010dinu a upravte sv\u016fj obsah, adres\u00e1ty nebo emailovou platformu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6970\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing4.jpg\" alt=\"email marketing\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing4.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing4-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Budoucnost_email_marketingu\"><\/span>Budoucnost email marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing se neust\u00e1le vyv\u00edj\u00ed. Jak se objevuj\u00ed nov\u00e9 technologie a platformy, mus\u00edte p\u0159izp\u016fsobovat sv\u00e9 strategie, abyste udr\u017eeli n\u00e1skok. Budoucnost emailov\u00e9ho marketingu se bude odv\u00edjet od t\u011bchto zm\u011bn a trend\u016f:<\/p>\n<ol>\n<li><strong>Pokra\u010duj\u00edc\u00ed vzestup mobiln\u00edch za\u0159\u00edzen\u00ed<\/strong> &#8211; St\u00e1le v\u00edce lid\u00ed pou\u017e\u00edv\u00e1 ke kontrole emailu sv\u00e9 chytr\u00e9 telefony a tablety. To znamen\u00e1, \u017ee mus\u00edte sv\u00e9 emaily navrhovat s ohledem na mobiln\u00ed za\u0159\u00edzen\u00ed. Va\u0161e rozvr\u017een\u00ed mus\u00ed b\u00fdt zjednodu\u0161en\u00e9 a snadno \u010diteln\u00e9 na mal\u00fdch obrazovk\u00e1ch.<\/li>\n<li><strong>N\u00e1r\u016fst blokov\u00e1n\u00ed email\u016f<\/strong> &#8211; S t\u00edm, jak se spamov\u00e9 filtry st\u00e1vaj\u00ed sofistikovan\u011bj\u0161\u00edmi, budou i nad\u00e1le blokovat v\u00edce legitimn\u00edch email\u016f. To znamen\u00e1, \u017ee mus\u00edte b\u00fdt mimo\u0159\u00e1dn\u011b opatrn\u00ed p\u0159i dodr\u017eov\u00e1n\u00ed osv\u011bd\u010den\u00fdch postup\u016f pro doru\u010ditelnost.<\/li>\n<li><strong>R\u016fst soci\u00e1ln\u00edch m\u00e9di\u00ed<\/strong> &#8211; Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed, jako jsou Twitter a Facebook, se st\u00e1le \u010dast\u011bji pou\u017e\u00edvaj\u00ed pro obchodn\u00ed \u00fa\u010dely. To znamen\u00e1, \u017ee tyto kan\u00e1ly ji\u017e nem\u016f\u017eete ignorovat, pokud jde o email marketing. Mus\u00edte integrovat va\u0161e emailov\u00e9 kampan\u011b se strategiemi na soci\u00e1ln\u00edch m\u00e9di\u00edch.<\/li>\n<li><strong>Pot\u0159eba personalizovan\u011bj\u0161\u00edch zpr\u00e1v<\/strong> &#8211; P\u0159i tak velk\u00e9 konkurenci ve schr\u00e1nce doru\u010den\u00e9 po\u0161ty mus\u00edte zajistit, aby va\u0161e emaily vynikaly t\u00edm, \u017ee budou vysoce relevantn\u00ed a personalizovan\u00e9 pro ka\u017ed\u00e9ho p\u0159\u00edjemce. Pry\u010d jsou doby obecn\u00fdch hromadn\u00fdch e-mail\u016f.<\/li>\n<li><strong>D\u016fle\u017eitost rozhodov\u00e1n\u00ed zalo\u017een\u00e9ho na datech<\/strong> &#8211; D\u00edky v\u0161em \u00fadaj\u016fm, kter\u00e9 m\u00e1te k dispozici, se ji\u017e nem\u016f\u017eete rozhodovat pouze na z\u00e1klad\u011b pocitu. Pracujte s\u00a0daty. Analyzujte sv\u00e9 kampan\u011b.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Z\u00e1v\u011brem m\u016f\u017eeme shrnout, \u017ee email marketing je st\u00e1le velmi d\u016fle\u017eit\u00fdm n\u00e1strojem pro podnikatele, market\u00e9ry i copywritery. Spr\u00e1vn\u011b navr\u017een\u00fd email m\u016f\u017ee p\u0159in\u00e9st obchodn\u00ed \u00fasp\u011bch a z\u00edskat nov\u00e9 z\u00e1kazn\u00edky. Pro zv\u00fd\u0161en\u00ed \u00fa\u010dinnosti emailov\u00fdch kampan\u00ed je d\u016fle\u017eit\u00e9 v\u011bnovat pozornost spr\u00e1vn\u00e9mu nastaven\u00ed odes\u00edlatele, kvalitn\u00edmu obsahu, zv\u00fd\u0161en\u00ed otev\u00edratelnosti a minimalizaci rizika, \u017ee emaily skon\u010d\u00ed v spamu. Mezi jedny z nejzn\u00e1m\u011bj\u0161\u00edch emailingov\u00fdch n\u00e1stroj\u016f pat\u0159\u00ed Mailchimp, SmartEmailing, Mailerlite a Ecomail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing &#8211; nau\u010dte se ho efektivn\u011b vyu\u017e\u00edt. Zajist\u011bte, aby va\u0161e emaily neskon\u010dily v spamu. Z\u00edskejte tipy na zlep\u0161en\u00ed otev\u00edratelnosti email\u016f a p\u0159ehled nejzn\u00e1m\u011bj\u0161\u00edch emailingov\u00fdch n\u00e1stroj\u016f, jako je nap\u0159\u00edklad SmartEmailing, Mailerlite \u010di Ecomail. Co je to email marketing? Jak nejl\u00e9pe s\u00a0n\u00edm za\u010d\u00edt? Email marketing je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho marketingov\u00e9ho pl\u00e1nu. A\u0165 u\u017e m\u00e1te malou firmu, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[65,66,54],"class_list":["post-6966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-online-marketing","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing st\u00e1le na v\u00fdslun\u00ed aneb budujte si svou vlastn\u00ed datab\u00e1zi kontakt\u016f<\/title>\n<meta name=\"description\" content=\"Email marketingg - nau\u010dte se ho efektivn\u011b vyu\u017e\u00edt. Zajist\u011bte, aby va\u0161e emaily neskon\u010dily v spamu a zlep\u0161ete otev\u00edratelnost email\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing st\u00e1le na v\u00fdslun\u00ed aneb budujte si svou vlastn\u00ed datab\u00e1zi kontakt\u016f\" \/>\n<meta property=\"og:description\" content=\"Email marketingg - nau\u010dte se ho efektivn\u011b vyu\u017e\u00edt. Zajist\u011bte, aby va\u0161e emaily neskon\u010dily v spamu a zlep\u0161ete otev\u00edratelnost email\u016f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-17T08:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/email_marketing1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denisa Havlov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denisa Havlov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketing st\u00e1le na v\u00fdslun\u00ed aneb budujte si svou vlastn\u00ed datab\u00e1zi kontakt\u016f","description":"Email marketingg - nau\u010dte se ho efektivn\u011b vyu\u017e\u00edt. 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