{"id":6956,"date":"2023-04-14T09:28:07","date_gmt":"2023-04-14T07:28:07","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6956"},"modified":"2023-04-11T16:29:27","modified_gmt":"2023-04-11T14:29:27","slug":"double-opt-in","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/","title":{"rendered":"M\u00e1te double opt in? Pozor na pokuty!"},"content":{"rendered":"<p><strong>Double opt in &#8211; jak jste na tom? Rozes\u00edl\u00e1te newslettery? M\u00e1te datab\u00e1zi kontakt\u016f? Jsou va\u0161e procesy v souladu s platnou legislativou? V tomto \u010dl\u00e1nku si pov\u00edme, jak dost\u00e1t z\u00e1konn\u00fdm po\u017eadavk\u016fm.\u00a0 Zjist\u00edte tak\u00e9, jak\u00e9 dal\u0161\u00ed v\u00fdhody v\u00e1m double opt in m\u016f\u017ee p\u0159in\u00e9st.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f42999aad77\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f42999aad77\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Co_to_je_double_opt_in\" >Co to je double opt in?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Proc_je_dobre_se_tim_zabyvat\" >Pro\u010d je dobr\u00e9 se t\u00edm zab\u00fdvat?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Jak_funguje_overovani_emailovych_adres\" >Jak funguje ov\u011b\u0159ov\u00e1n\u00ed emailov\u00fdch adres?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Overovaci_email_Dulezity_krok\" >Ov\u011b\u0159ovac\u00ed email: D\u016fle\u017eit\u00fd krok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Ochrana_proti_spamu_Jak_snizuje_mnozstvi_nechtenych_emailu\" >Ochrana proti spamu: Jak sni\u017euje mno\u017estv\u00ed necht\u011bn\u00fdch email\u016f?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Souhlas_majitele_emailove_adresy_je_nutny\" >Souhlas majitele emailov\u00e9 adresy je nutn\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Povinnosti_odesilatele_emailu_Co_musite_vedet_pri_pouzivani_double_opt_in\" >Povinnosti odes\u00edlatele email\u016f: Co mus\u00edte v\u011bd\u011bt p\u0159i pou\u017e\u00edv\u00e1n\u00ed double opt in?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Potvrzeni_o_prihlaseni_Jak_muze_double_opt_in_zlepsit_vase_vztahy_se_zakazniky\" >Potvrzen\u00ed o p\u0159ihl\u00e1\u0161en\u00ed: Jak m\u016f\u017ee double opt in zlep\u0161it va\u0161e vztahy se z\u00e1kazn\u00edky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Bezpecnost_Jak_muze_double_opt_in_chranit_vase_emaily_a_data\" >Bezpe\u010dnost: Jak m\u016f\u017ee double opt in chr\u00e1nit va\u0161e emaily a data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Zakony_a_regulace_Jak_souvisi_s_GDPR_a_dalsimi_zakony\" >Z\u00e1kony a regulace: Jak souvis\u00ed s GDPR a dal\u0161\u00edmi z\u00e1kony?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Efektivita_Jak_pomaha_zvysovat_efektivitu_vasich_emailovych_kampani\" >Efektivita: Jak pom\u00e1h\u00e1 zvy\u0161ovat efektivitu va\u0161ich emailov\u00fdch kampan\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Jak_nastavit_tuto_funkci\" >Jak nastavit tuto funkci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Rizika_spojena_s_jeho_nepouzivanim\" >Rizika spojen\u00e1 s jeho nepou\u017e\u00edv\u00e1n\u00edm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/orangeacademy.cz\/clanky\/double-opt-in\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_to_je_double_opt_in\"><\/span>Co to je double opt in?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je to postup pro <strong>ov\u011b\u0159en\u00ed emailov\u00fdch adres<\/strong> z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se p\u0159ihl\u00e1sili k odb\u011bru newsletteru nebo marketingov\u00fdch email\u016f. Tento postup vy\u017eaduje, aby se nov\u00ed z\u00e1kazn\u00edci nejprve p\u0159ihl\u00e1sili k odb\u011bru email\u016f a pot\u00e9 obdr\u017eeli ov\u011b\u0159ovac\u00ed email. N\u00e1sledn\u011b mus\u00ed potvrdit sv\u00e9 p\u0159ihl\u00e1\u0161en\u00ed kliknut\u00edm na odkaz v ov\u011b\u0159ovac\u00edm <a href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/\" target=\"_blank\" rel=\"noopener\">emailu<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Proc_je_dobre_se_tim_zabyvat\"><\/span>Pro\u010d je dobr\u00e9 se t\u00edm zab\u00fdvat?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Double opt in poskytuje v\u011bt\u0161\u00ed <strong>ochranu proti necht\u011bn\u00e9mu rozes\u00edl\u00e1n\u00ed email\u016f<\/strong>. Ov\u011b\u0159uje, \u017ee majitel emailov\u00e9 adresy skute\u010dn\u011b chce obdr\u017eet emaily od dan\u00e9 spole\u010dnosti. Tento postup je povinn\u00fd v zem\u00edch Evropsk\u00e9 unie. V souladu s na\u0159\u00edzen\u00edm GDPR se v EU vy\u017eaduje, aby spole\u010dnosti m\u011bly souhlas od majitele emailov\u00e9 adresy a dok\u00e1zaly jeho ov\u011b\u0159en\u00ed. Je d\u016fle\u017eit\u00fdm n\u00e1strojem pro zaji\u0161t\u011bn\u00ed souladu s p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f z\u00e1kazn\u00edk\u016f. Double opt in <strong>zvy\u0161uje kvalitu datab\u00e1ze z\u00e1kazn\u00edk\u016f<\/strong> a sni\u017euje mno\u017estv\u00ed chybn\u00fdch nebo fale\u0161n\u00fdch emailov\u00fdch adres.<\/p>\n<h3>V \u010dem je\u0161t\u011b je to v\u00fdhodn\u011bj\u0161\u00ed?<\/h3>\n<p>Tento postup m\u016f\u017ee b\u00fdt \u010dasov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e single opt in, ale z\u00e1rove\u0148 poskytuje v\u011bt\u0161\u00ed d\u016fv\u011bryhodnost a kvalitu datab\u00e1ze z\u00e1kazn\u00edk\u016f. Pom\u00e1h\u00e1 <strong>sni\u017eovat po\u010det odhl\u00e1\u0161en\u00ed<\/strong> z odb\u011bru email\u016f a sni\u017euje pravd\u011bpodobnost, \u017ee budou emaily ozna\u010deny jako spam.<\/p>\n<p>Spole\u010dnosti, kter\u00e9 pou\u017e\u00edvaj\u00ed double opt in, mus\u00ed vhodn\u011b formulovat zn\u011bn\u00ed <strong>potvrzovac\u00edho emailu<\/strong>. M\u011bl by b\u00fdt <strong>srozumiteln\u00fd a p\u0159ehledn\u00fd<\/strong>, aby z\u00e1kazn\u00edk pochopil, co se po n\u011bm po\u017eaduje. Je tak\u00e9 d\u016fle\u017eit\u00e9 umo\u017enit p\u0159\u00edjemci emailu se z odb\u011bru snadno odhl\u00e1sit. Z\u00e1kazn\u00edk se nesm\u00ed c\u00edtit b\u00fdt nucen v\u00a0odeb\u00edrce newsletter\u016f pokra\u010dovat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6960\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_optin3.jpg\" alt=\"double opt in\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_optin3.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_optin3-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_optin3-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_funguje_overovani_emailovych_adres\"><\/span>Jak funguje ov\u011b\u0159ov\u00e1n\u00ed emailov\u00fdch adres?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Double opt in je postup pro ov\u011b\u0159en\u00ed emailov\u00e9 adresy p\u0159ed p\u0159id\u00e1n\u00edm do datab\u00e1ze. Kdy\u017e n\u00e1v\u0161t\u011bvn\u00edk webov\u00e9 str\u00e1nky vypln\u00ed formul\u00e1\u0159 pro odb\u011br email\u016f, obvykle dostane potvrzovac\u00ed email. Ten mus\u00ed odeslat zp\u011bt, aby <strong>potvrdil sv\u016fj z\u00e1jem o odb\u011br<\/strong>. T\u00edmto zp\u016fsobem se zaji\u0161\u0165uje, \u017ee osoba, kter\u00e1 zadala emailovou adresu, je skute\u010dn\u00fdm majitelem t\u00e9to adresy a souhlas\u00ed s odb\u011brem email\u016f. Tato metoda tak zvy\u0161uje kvalitu a p\u0159esnost datab\u00e1ze emailov\u00fdch adres a sni\u017euje mno\u017estv\u00ed necht\u011bn\u00e9 po\u0161ty.<\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\/\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Overovaci_email_Dulezity_krok\"><\/span>Ov\u011b\u0159ovac\u00ed email: D\u016fle\u017eit\u00fd krok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ov\u011b\u0159ovac\u00ed email je kl\u00ed\u010dov\u00fdm krokem tohoto postupu. Poskytuje n\u00e1v\u0161t\u011bvn\u00edk\u016fm webov\u00e9 str\u00e1nky dal\u0161\u00ed p\u0159\u00edle\u017eitost zv\u00e1\u017eit sv\u016fj z\u00e1jem o odb\u011br email\u016f. Pokud <a href=\"https:\/\/orangeacademy.cz\/clanky\/analyza-webu\/\" target=\"_blank\" rel=\"noopener\">n\u00e1v\u0161t\u011bvn\u00edk<\/a> obdr\u017e\u00ed ov\u011b\u0159ovac\u00ed email, m\u016f\u017ee si b\u00fdt jist\u00fd, \u017ee jeho emailov\u00e1 adresa byla \u00fasp\u011b\u0161n\u011b p\u0159id\u00e1na do datab\u00e1ze. Pokud ov\u011b\u0159ovac\u00ed email neobdr\u017e\u00ed, znamen\u00e1 to, \u017ee emailov\u00e1 adresa nebyla spr\u00e1vn\u011b zaps\u00e1na.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ochrana_proti_spamu_Jak_snizuje_mnozstvi_nechtenych_emailu\"><\/span>Ochrana proti spamu: Jak sni\u017euje mno\u017estv\u00ed necht\u011bn\u00fdch email\u016f?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Double opt in pom\u00e1h\u00e1 sni\u017eovat mno\u017estv\u00ed necht\u011bn\u00fdch e mail\u016f t\u00edm, \u017ee <strong>zaji\u0161\u0165uje skute\u010dn\u00fd ov\u011b\u0159en\u00fd souhlas<\/strong> od prokazateln\u00fdch majitel\u016f emailov\u00fdch adres. Bez double opt in mohou z\u00e1kazn\u00edci zadat emailov\u00e9 adresy bez v\u011bdom\u00ed majitel\u016f adres. Double opt in tak\u00e9 pom\u00e1h\u00e1 ochr\u00e1nit va\u0161i reputaci emailov\u00e9ho odes\u00edlatele.\u00a0 Va\u0161e emaily nebudou pova\u017eov\u00e1ny za spam a nebudou blokov\u00e1ny nebo smaz\u00e1ny.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Souhlas_majitele_emailove_adresy_je_nutny\"><\/span>Souhlas majitele emailov\u00e9 adresy je nutn\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Souhlas majitele emailov\u00e9 adresy je kl\u00ed\u010dov\u00fdm prvkem double opt in postupu, proto\u017ee zaji\u0161\u0165uje, \u017ee z\u00e1kazn\u00edci v\u011bd\u00ed, do jak\u00e9 datab\u00e1ze se p\u0159ihla\u0161uj\u00ed, a souhlas\u00ed s p\u0159ij\u00edm\u00e1n\u00edm email\u016f od tohoto odes\u00edlatele. Tento souhlas <strong>zvy\u0161uje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f v emaily<\/strong>, kter\u00e9 jim pos\u00edl\u00e1te, a tak\u00e9 v\u00e1m umo\u017e\u0148uje l\u00e9pe je c\u00edlit na pot\u0159eby a preference va\u0161ich z\u00e1kazn\u00edk\u016f. Double opt in tak\u00e9 pom\u00e1h\u00e1 minimalizovat \u0161kody zp\u016fsoben\u00e9 neopr\u00e1vn\u011bn\u00fdm pou\u017e\u00edv\u00e1n\u00edm emailov\u00fdch adres. Bez souhlasu majitel\u016f emailov\u00fdch adres mohou b\u00fdt va\u0161e emaily pova\u017eov\u00e1ny za nevy\u017e\u00e1dan\u00e9, co\u017e m\u016f\u017ee v\u00e9st k negativn\u00edm n\u00e1sledk\u016fm (st\u00ed\u017enosti, zablokov\u00e1n\u00ed odb\u011bru email\u016f a sn\u00ed\u017een\u00ed reputace va\u0161\u00ed zna\u010dky).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Povinnosti_odesilatele_emailu_Co_musite_vedet_pri_pouzivani_double_opt_in\"><\/span>Povinnosti odes\u00edlatele email\u016f: Co mus\u00edte v\u011bd\u011bt p\u0159i pou\u017e\u00edv\u00e1n\u00ed double opt in?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pou\u017e\u00edv\u00e1n\u00ed double opt in znamen\u00e1, \u017ee jste povinni zajistit, aby v\u00e1\u0161 ov\u011b\u0159ovac\u00ed email byl jasn\u00fd, srozumiteln\u00fd a snadno \u010diteln\u00fd. M\u011bli byste tak\u00e9 uv\u00e9st jasn\u00fd n\u00e1vod pro odesl\u00e1n\u00ed ov\u011b\u0159ovac\u00edho emailu zp\u011bt a informace o tom, co se stane po odesl\u00e1n\u00ed ov\u011b\u0159ovac\u00edho emailu. D\u016fle\u017eit\u00e9 je, aby va\u0161e emaily nebyly pova\u017eov\u00e1ny za spam, tak\u017ee byste m\u011bli pou\u017e\u00edvat legitimn\u00ed emailov\u00e9 adresy a pravideln\u011b <strong>aktualizovat sv\u00e9 seznamy emailov\u00fdch adres.<\/strong> Krom\u011b toho byste m\u011bli poskytovat mo\u017enost odhl\u00e1\u0161en\u00ed z\u00a0datab\u00e1ze. Z\u00e1kazn\u00edci mu\u00ed m\u00edt v\u017edy mo\u017enost se rozhodnout, zda cht\u011bj\u00ed nad\u00e1le dost\u00e1vat va\u0161e emaily.<\/p>\n<span class='mb-center maxbutton-5-center'><span class='maxbutton-5-container mb-container'><a class=\"maxbutton-5 maxbutton maxbutton-top-rekvalifikacni-kurzy\" target=\"_blank\" title=\"Rekvalifika\u010dn\u00ed kurzy 3\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\"><span class='mb-text'>TOP rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Potvrzeni_o_prihlaseni_Jak_muze_double_opt_in_zlepsit_vase_vztahy_se_zakazniky\"><\/span>Potvrzen\u00ed o p\u0159ihl\u00e1\u0161en\u00ed: Jak m\u016f\u017ee double opt in zlep\u0161it va\u0161e vztahy se z\u00e1kazn\u00edky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Potvrzen\u00ed o p\u0159ihl\u00e1\u0161en\u00ed<\/strong> je dal\u0161\u00edm kl\u00ed\u010dov\u00fdm prvkem double opt in postupu. Tento email by m\u011bl b\u00fdt zas\u00edl\u00e1n po odesl\u00e1n\u00ed ov\u011b\u0159ovac\u00edho e mailu a informovat z\u00e1kazn\u00edky o tom, \u017ee jejich emailov\u00e1 adresa byla \u00fasp\u011b\u0161n\u011b p\u0159id\u00e1na do datab\u00e1ze. Potvrzen\u00ed o p\u0159ihl\u00e1\u0161en\u00ed tak\u00e9 poskytuje p\u0159\u00edle\u017eitost k zah\u00e1jen\u00ed komunikace se z\u00e1kazn\u00edky a za\u010d\u00e1tku budov\u00e1n\u00ed vztah\u016f s nimi.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bezpecnost_Jak_muze_double_opt_in_chranit_vase_emaily_a_data\"><\/span>Bezpe\u010dnost: Jak m\u016f\u017ee double opt in chr\u00e1nit va\u0161e emaily a data?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Double opt in poskytuje v\u011bt\u0161\u00ed ochranu va\u0161im email\u016fm a dat\u016fm, proto\u017ee zaji\u0161\u0165uje, \u017ee z\u00e1kazn\u00edci opravdu cht\u011bj\u00ed dost\u00e1vat emaily od va\u0161\u00ed firmy. To minimalizuje riziko, \u017ee va\u0161e emaily budou pova\u017eov\u00e1ny za <strong>spam<\/strong> a \u017ee va\u0161e emailov\u00e9 adresy budou pou\u017eity neopr\u00e1vn\u011bn\u011b. Double opt in tak\u00e9 umo\u017e\u0148uje lep\u0161\u00ed sledov\u00e1n\u00ed odb\u011br\u016f email\u016f, tak\u017ee m\u016f\u017eete snadno identifikovat, kdo se p\u0159ihl\u00e1sil a kdo ne, a p\u0159izp\u016fsobit sv\u00e9 emaily pot\u0159eb\u00e1m a preferenc\u00edm sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6959\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_opt_in4.jpg\" alt=\"double opt in\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_opt_in4.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_opt_in4-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_opt_in4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zakony_a_regulace_Jak_souvisi_s_GDPR_a_dalsimi_zakony\"><\/span>Z\u00e1kony a regulace: Jak souvis\u00ed s GDPR a dal\u0161\u00edmi z\u00e1kony?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Double opt in m\u016f\u017ee pomoci dost\u00e1t po\u017eadavk\u016fm z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f, jako je General Data Protection Regulation (GDPR). Ten se vztahuje na subjekty v Evropsk\u00e9 unii. GDPR vy\u017eaduje, aby odes\u00edlatel\u00e9 email\u016f z\u00edskali souhlas od majitel\u016f emailov\u00fdch adres s\u00a0vyu\u017eit\u00edm jejich osobn\u00edch \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely. Double opt in umo\u017e\u0148uje tento souhlas z\u00edskat.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Efektivita_Jak_pomaha_zvysovat_efektivitu_vasich_emailovych_kampani\"><\/span>Efektivita: Jak pom\u00e1h\u00e1 zvy\u0161ovat efektivitu va\u0161ich emailov\u00fdch kampan\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Double opt in m\u016f\u017ee pomoci zv\u00fd\u0161it efektivitu va\u0161ich emailov\u00fdch kampan\u00ed <strong>zv\u00fd\u0161en\u00edm doru\u010ditelnosti rozes\u00edlan\u00fdch email\u016f.<\/strong> Emaily budou zas\u00edl\u00e1ny pouze t\u011bm, kte\u0159\u00ed o n\u011b stoj\u00ed. Je tedy i v\u011bt\u0161\u00ed \u0161ance, \u017ee si dan\u00fd email otev\u0159ou a p\u0159e\u010dtou. Budete-li sledovat na z\u00e1klad\u011b \u010deho se odb\u011bratel\u00e9 p\u0159ihla\u0161uj\u00ed \u010di odhla\u0161uj\u00ed, porozum\u00edte chov\u00e1n\u00ed sv\u00fdch <a href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-program\/\" target=\"_blank\" rel=\"noopener\">z\u00e1kazn\u00edk\u016f<\/a>. M\u016f\u017eete pak sv\u00fdm zji\u0161t\u011bn\u00edm p\u0159izp\u016fsobit sv\u00e9 emailov\u00e9 kampan\u011b. T\u00edm si budete zvy\u0161ovat i <strong>konverze<\/strong>.<\/p>\n<p>A\u010dkoli se tato metoda m\u016f\u017ee zd\u00e1t jako krok nav\u00edc, kter\u00fd zpomaluje proces registrace, ve skute\u010dnosti velmi \u00fa\u010dinn\u011b zaji\u0161\u0165uje, \u017ee va\u0161e emaily budou dost\u00e1vat pouze ti, kte\u0159\u00ed maj\u00ed o v\u00e1\u0161 obsah skute\u010dn\u00fd z\u00e1jem. To je d\u016fle\u017eit\u00e9, proto\u017ee to pom\u00e1h\u00e1 <strong>zlep\u0161it m\u00edru otev\u0159en\u00ed i m\u00edru proklik\u016f,<\/strong> co\u017e jsou dva kl\u00ed\u010dov\u00e9 faktory, kter\u00e9 ovliv\u0148uj\u00ed n\u00e1vratnost investic do emailov\u00e9ho marketingu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_nastavit_tuto_funkci\"><\/span>Jak nastavit tuto funkci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nastaven\u00ed funkce pro formul\u00e1\u0159 pro p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru je pom\u011brn\u011b jednoduch\u00e9. V\u011bt\u0161ina platforem pro zas\u00edl\u00e1n\u00ed newsletter\u016f m\u00e1 vestav\u011bnou funkci , kterou m\u016f\u017eete aktivovat n\u011bkolika kliknut\u00edmi. Po aktivaci obdr\u017e\u00ed ka\u017ed\u00fd, kdo ode\u0161le v\u00e1\u0161 formul\u00e1\u0159 pro p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru, nejprve email s \u017e\u00e1dost\u00ed o potvrzen\u00ed odb\u011bru. Teprve po kliknut\u00ed na potvrzovac\u00ed odkaz v tomto emailu bude p\u0159id\u00e1n do va\u0161eho seznamu adres\u00e1t\u016f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rizika_spojena_s_jeho_nepouzivanim\"><\/span>Rizika spojen\u00e1 s jeho nepou\u017e\u00edv\u00e1n\u00edm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nepou\u017e\u00edv\u00e1n\u00ed je spojen\u00e9 s n\u011bkolika mo\u017en\u00fdmi riziky:<\/p>\n<ol>\n<li>Pokud pou\u017e\u00edv\u00e1te <strong>single opt in<\/strong>, m\u016f\u017ee se st\u00e1t, \u017ee do va\u0161\u00ed datab\u00e1ze z\u00e1kazn\u00edk\u016f budou zaps\u00e1ny emailov\u00e9 adresy s\u00a0p\u0159eklepy \u010di chybami. Va\u0161e emaily budou doru\u010dov\u00e1ny na neplatn\u00e9 emailov\u00e9 adresy. To vede k vy\u0161\u0161\u00edmu po\u010dtu <strong>hard-bounce<\/strong> (nedoru\u010diteln\u00e9 emaily vr\u00e1cen\u00e9 zp\u011bt odes\u00edlateli), co\u017e m\u016f\u017ee ovlivnit va\u0161i reputaci a doru\u010ditelnost email\u016f.<\/li>\n<li>Dal\u0161\u00edm rizikem je, \u017ee m\u016f\u017eete b\u00fdt <strong>ozna\u010deni jako spammer<\/strong>, pokud va\u0161e emaily doru\u010dujete na emailov\u00e9 adresy, na kter\u00e9 si lid\u00e9 nep\u0159ihl\u00e1sili. To m\u016f\u017ee v\u00e9st k zablokov\u00e1n\u00ed va\u0161ich email\u016f u poskytovatel\u016f email\u016f nebo k ozna\u010den\u00ed va\u0161\u00ed zpr\u00e1vy jako spamu. Pokud se stane, \u017ee va\u0161e emaily budou vyd\u00e1v\u00e1ny za spam, m\u016f\u017ee to v\u00e9st ke ztr\u00e1t\u011b d\u016fv\u011bryhodnosti va\u0161\u00ed zna\u010dky a zhor\u0161en\u00ed va\u0161eho vztahu se z\u00e1kazn\u00edky.<\/li>\n<li>Krom\u011b toho jeho nepou\u017e\u00edv\u00e1n\u00ed m\u016f\u017ee tak\u00e9 v\u00e9st k tomu, \u017ee <strong>nebudete schopni vyhov\u011bt po\u017eadavk\u016fm z\u00e1kazn\u00edk\u016f na ochranu osobn\u00edch \u00fadaj\u016f<\/strong>. Pokud nap\u0159\u00edklad budete pos\u00edlat emaily na emailov\u00e9 adresy lid\u00ed, kte\u0159\u00ed se nep\u0159ihl\u00e1sili k odb\u011bru va\u0161ich email\u016f, m\u016f\u017eete poru\u0161ovat z\u00e1kony o ochran\u011b osobn\u00edch \u00fadaj\u016f. To m\u016f\u017ee v\u00e9st k finan\u010dn\u00edm pokut\u00e1m a ztr\u00e1t\u011b d\u016fv\u011bryhodnosti va\u0161\u00ed zna\u010dky.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6958\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_opt_in2.jpg\" alt=\"double opt in\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_opt_in2.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_opt_in2-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/double_opt_in2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Double opt in je proces, p\u0159i kter\u00e9m potenci\u00e1ln\u00ed odb\u011bratel nejprve potvrd\u00ed sv\u016fj z\u00e1jem o zas\u00edl\u00e1n\u00ed va\u0161ich sd\u011blen\u00ed odpov\u011bd\u00ed na prvn\u00ed email nebo webov\u00fd formul\u00e1\u0159 a n\u00e1sledn\u011b souhlas\u00ed se zas\u00edl\u00e1n\u00edm budouc\u00edch email\u016f od v\u00e1s kliknut\u00edm na odkaz ve druh\u00e9m emailu.<\/p>\n<p>Jeho pou\u017e\u00edv\u00e1n\u00ed je kl\u00ed\u010dov\u00e9 pro kvalitn\u00ed email marketing. Tento proces umo\u017e\u0148uje zlep\u0161it kvalitu va\u0161\u00ed datab\u00e1ze z\u00e1kazn\u00edk\u016f a sn\u00ed\u017eit riziko, \u017ee budete pova\u017eov\u00e1ni za spammera. Nav\u00edc, dodr\u017eov\u00e1n\u00ed pravidel ochrany osobn\u00edch \u00fadaj\u016f je z\u00e1sadn\u00ed pro ochranu va\u0161eho vztahu se z\u00e1kazn\u00edky a va\u0161i zna\u010dky jako celku. Proto je d\u016fle\u017eit\u00e9 pou\u017e\u00edvat tuto metodu jako standardn\u00ed postup p\u0159i registraci u\u017eivatel\u016f k odb\u011bru va\u0161ich email\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Double opt in &#8211; jak jste na tom? Rozes\u00edl\u00e1te newslettery? M\u00e1te datab\u00e1zi kontakt\u016f? Jsou va\u0161e procesy v souladu s platnou legislativou? V tomto \u010dl\u00e1nku si pov\u00edme, jak dost\u00e1t z\u00e1konn\u00fdm po\u017eadavk\u016fm.\u00a0 Zjist\u00edte tak\u00e9, jak\u00e9 dal\u0161\u00ed v\u00fdhody v\u00e1m double opt in m\u016f\u017ee p\u0159in\u00e9st. Co to je double opt in? Je to postup pro ov\u011b\u0159en\u00ed emailov\u00fdch adres z\u00e1kazn\u00edk\u016f, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[65,66,27],"class_list":["post-6956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-online-marketing","tag-pravo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1te double opt in? Pozor na pokuty!<\/title>\n<meta name=\"description\" content=\"Double opt in - t\u00fdk\u00e1 se v\u00e1s? Rozes\u00edl\u00e1te newslettery? M\u00e1te datab\u00e1zi kontakt\u016f? 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