{"id":6933,"date":"2023-04-07T09:50:32","date_gmt":"2023-04-07T07:50:32","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6933"},"modified":"2023-03-26T13:52:20","modified_gmt":"2023-03-26T11:52:20","slug":"promo-video","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/promo-video\/","title":{"rendered":"Promo video \u2013 p\u0159edstaven\u00ed firmy, produktu i slu\u017eby"},"content":{"rendered":"<p class=\"elementToProof\" dir=\"ltr\"><strong><span class=\"ContentPasted0\">Video je velmi efektivn\u00ed marketingov\u00fd n\u00e1stroj. Pomoc\u00ed vide\u00ed lze jednodu\u0161e p\u0159edstavit sv\u00e9 produkty, slu\u017eby nebo i celou firmu. Um\u00edst\u011bte promo video na sv\u00e9 webov\u00e9 str\u00e1nky nebo soci\u00e1ln\u00ed s\u00edt\u011b a z\u00edskejte nov\u00e9 z\u00e1kazn\u00edky. Jak na to, se dozv\u00edte v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch.<\/span><\/strong><\/p>\n<h2 dir=\"ltr\"><span class=\"ContentPasted0\">P\u0159\u00ednos promo videa<\/span><\/h2>\n<p class=\"elementToProof\" dir=\"ltr\"><span class=\"ContentPasted0\">Situace, kdy na va\u0161e <a href=\"https:\/\/orangeacademy.cz\/clanky\/chatbot\/\" target=\"_blank\" rel=\"noopener\">webov\u00e9 str\u00e1nky<\/a> zav\u00edt\u00e1 nov\u00fd n\u00e1v\u0161t\u011bvn\u00edk, je pom\u011brn\u011b \u010dast\u00e1. Nen\u00ed neobvykl\u00e9, \u017ee se jedn\u00e1 o n\u00e1hodnou n\u00e1v\u0161t\u011bvu, ale velmi \u010dasto jde o to, \u017ee n\u00e1v\u0161t\u011bvn\u00edk sh\u00e1n\u00ed konkr\u00e9tn\u00ed produkt nebo slu\u017ebu. C\u00edlem je potencion\u00e1ln\u00edho z\u00e1kazn\u00edka udr\u017eet, aby po lehk\u00e9m poohl\u00e9dnut\u00ed po str\u00e1nce, webov\u00e9 okno op\u011bt nezav\u0159el. V p\u0159\u00edpad\u011b, \u017ee um\u00edst\u00edte na hlavn\u00ed str\u00e1nku video, je mnohem vy\u0161\u0161\u00ed \u0161ance, \u017ee n\u00e1v\u0161t\u011bvn\u00edk na str\u00e1nce z\u016fstane a video si pust\u00ed. <strong>Propaga\u010dn\u00ed video mus\u00ed splnit jeden kl\u00ed\u010dov\u00fd \u00fakol<\/strong> a to p\u0159esv\u011bd\u010dit n\u00e1v\u0161t\u011bvn\u00edka b\u011bhem n\u011bkolika minut, \u017ee mu va\u0161e firma pom\u016f\u017ee poskytne spr\u00e1vn\u00fd produkt nebo po\u017eadovanou slu\u017ebu v nejlep\u0161\u00ed kvalit\u011b.<\/span><\/p>\n<h2 dir=\"ltr\"><span class=\"ContentPasted0\">Ur\u010dete si c\u00edl videa a napi\u0161te si sc\u00e9n\u00e1\u0159<\/span><\/h2>\n<p class=\"elementToProof\" dir=\"ltr\"><span class=\"ContentPasted0\">P\u0159ed t\u00edm, ne\u017e se pust\u00edte do nat\u00e1\u010den\u00ed samotn\u00e9ho videa, stanovte si jeho strukturu a c\u00edl. Za\u010dn\u011bte t\u0159eba t\u00edm, \u017ee si odpov\u00edte na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/span><\/p>\n<ul>\n<li class=\"elementToProof\" dir=\"ltr\"><span class=\"ContentPasted0\">Jak\u00fd je c\u00edl videa?<\/span><\/li>\n<li class=\"elementToProof\" dir=\"ltr\"><span class=\"ContentPasted0\">Pro koho je video ur\u010deno?<\/span><\/li>\n<li class=\"elementToProof\" dir=\"ltr\"><span class=\"ContentPasted0\">Co m\u00e1 n\u00e1v\u0161t\u011bvn\u00edk po shl\u00e9dnut\u00ed videa ud\u011blat?<\/span><\/li>\n<\/ul>\n<p><span class=\"ContentPasted0\">Ur\u010dit\u011b je dobr\u00e9 si napsat sc\u00e9n\u00e1\u0159. Spr\u00e1vn\u011b sestaven\u00fd <strong>sc\u00e9n\u00e1\u0159 je v\u017edy minim\u00e1ln\u011b polovina \u00fasp\u011bchu<\/strong>. Sc\u00e9n\u00e1\u0159 by m\u011bl obsahovat z\u00e1kladn\u00ed body, kter\u00e9 lze v\u0161ak rozepsat i podrobn\u011b. D\u00edky z\u00e1kladn\u00edm bod\u016fm se nem\u016f\u017ee nikdy st\u00e1t, \u017ee n\u011bjak\u00e9 d\u016fle\u017eit\u00e9 informace zapomenete ve videu zm\u00ednit.<\/span><\/p>\n<p><span class=\"ContentPasted0\">Sc\u00e9n\u00e1\u0159 je dobr\u00e9 si rozd\u011blit do odstavc\u016f a rovnou si <strong>stanovit \u010dasov\u00e9 rozp\u011bt\u00ed.<\/strong> Ur\u010den\u00ed \u010dasov\u00e9ho rozp\u011bt\u00ed je velmi d\u016fle\u017eit\u00e9. Pokud budete dop\u0159edu v\u011bd\u011bt, kolik \u010dasu m\u00e1te na jednotliv\u00e9 body sc\u00e9n\u00e1\u0159e, vyhnete se tomu, \u017ee budete zab\u00edhat do zbyte\u010dn\u00fdch detail\u016f a video bude dlouh\u00e9. Promo video by se m\u011blo zam\u011b\u0159it pouze na nejd\u016fle\u017eit\u011bj\u0161\u00ed fakta.<strong> Ve v\u00fdsledku je ide\u00e1ln\u00ed se vej\u00edt do 2 minut.<\/strong><\/span><\/p>\n<ul>\n<li dir=\"ltr\">\n<p class=\"elementToProof\" dir=\"ltr\"><strong><span class=\"ContentPasted0\">0 \u2013 5\u00a0 sekund<\/span><span class=\"ContentPasted0\">\u00a0\u2013 p\u0159edstaven\u00ed<\/span><\/strong><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p class=\"elementToProof\" dir=\"ltr\"><strong><span class=\"ContentPasted0\">5 \u2013 30 sekund<\/span><span class=\"ContentPasted0\">\u00a0\u2013 popis probl\u00e9mu<\/span><\/strong><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p class=\"elementToProof\" dir=\"ltr\"><strong><span class=\"ContentPasted0\">30 \u2013 60 sekund<\/span><span class=\"ContentPasted0\">\u00a0\u2013 popis \u0159e\u0161en\u00ed<\/span><\/strong><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p class=\"elementToProof\" dir=\"ltr\"><strong><span class=\"ContentPasted0\">60 \u2013 90 sekund<\/span><span class=\"ContentPasted0\">\u00a0\u2013 reference<\/span><\/strong><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p class=\"elementToProof\" dir=\"ltr\"><strong><span class=\"ContentPasted0\">90 \u2013 120 sekund<\/span><span class=\"ContentPasted0\">\u00a0\u2013 v\u00fdzva k akci<\/span><\/strong><\/p>\n<p><div id=\"attachment_6934\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6934\" class=\"wp-image-6934 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/02\/AdobeStock_133783507-930x616.jpeg\" alt=\"Promo video\" width=\"930\" height=\"616\" \/><p id=\"caption-attachment-6934\" class=\"wp-caption-text\"><em>Videu na soci\u00e1ln\u00edch s\u00edt\u00edch slu\u0161\u00ed rychle prost\u0159ihy, pr\u00e1ce s textem \u2013 titulky a animace.<\/em><\/p><\/div><\/li>\n<\/ul>\n<h2><span class=\"ContentPasted0\">Promo video na soci\u00e1ln\u00edch s\u00edt\u00edch<\/span><\/h2>\n<p><span class=\"ContentPasted0\">Dal\u0161\u00ed mo\u017enost\u00ed, jak p\u0159edstavit sv\u016fj produkt nebo slu\u017ebu je skrz <a href=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-jak-jej-vyuzit-v-marketingu\/\" target=\"_blank\" rel=\"noopener\">soci\u00e1ln\u00ed s\u00edt\u011b.<\/a> Kr\u00e1tk\u00e1 videa vl\u00e1dnou soci\u00e1ln\u00edm s\u00edt\u00edm. Sleduje je t\u00e9m\u011b\u0159 ka\u017ed\u00fd a lze se k nim dostat velmi jednodu\u0161e. P\u0159i vkl\u00e1d\u00e1n\u00ed videa na soci\u00e1ln\u00ed s\u00edt\u011b mus\u00edte b\u00fdt je\u0161t\u011b rychlej\u0161\u00ed. Prvn\u00ed vte\u0159iny jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed, \u017e\u00e1dn\u00e9 zdlouhav\u00e9 za\u010d\u00e1tky. V dne\u0161n\u00ed dob\u011b, kdy <strong>ve sv\u00e9 popularit\u011b vede TikTok a IG Stories,<\/strong> je d\u016fle\u017eit\u00e9 zaujmout opravdu v prvn\u00edch vte\u0159in\u00e1ch. Videu na soci\u00e1ln\u00edch s\u00edt\u00edch slu\u0161\u00ed rychle prost\u0159ihy, pr\u00e1ce s textem \u2013 titulky a animace. Nej\u010dast\u011bji firmy vkl\u00e1daj\u00ed na sv\u00e9 webov\u00e9 str\u00e1nky plnou verzi videa podle n\u00e1vodu v\u00fd\u0161e a na <a href=\"https:\/\/orangeacademy.cz\/clanky\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">soci\u00e1ln\u00ed s\u00edt\u011b<\/a> jeho nejd\u016fle\u017eit\u011bj\u0161\u00ed a nejzaj\u00edmav\u011bj\u0161\u00ed prost\u0159ihy, tak aby d\u00e1valo smysl.<\/span><\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ContentPasted0\">P\u0159\u00edklad struktury sc\u00e9n\u00e1\u0159e<\/span><\/h2>\n<h3><span class=\"ContentPasted0\">P\u0159edstaven\u00ed<\/span><\/h3>\n<p><span class=\"ContentPasted0\">V prvn\u00ed \u0159ad\u011b je v\u017edy dobr\u00e9 se p\u0159edstavit.<\/span><span class=\"ContentPasted0\">\u00a0<\/span><span class=\"ContentPasted0\">Zde je prostor pro kr\u00e1tk\u00e9 p\u0159edstaven\u00ed firmy. N\u00e1sleduje v\u0161ak p\u0159edstaven\u00ed p\u00e1r v\u011btami i va\u0161eho produktu nebo slu\u017eby. V t\u00e9to f\u00e1zi bu\u010fte stru\u010dn\u00ed, ale z\u00e1rove\u0148 mus\u00ed b\u00fdt jasn\u00e9, co nab\u00edz\u00edte.<\/span><\/p>\n<h3><span class=\"ContentPasted0\">P\u0159ibli\u017ete se z\u00e1kazn\u00edkovi<\/span><\/h3>\n<p><span class=\"ContentPasted0\">V t\u00e9to \u010d\u00e1sti se v\u017eijte do role n\u00e1v\u0161t\u011bvn\u00edka a na konkr\u00e9tn\u00edm p\u0159\u00edkladu, popi\u0161te pro\u010d tu n\u00e1v\u0161t\u011bvn\u00edk je, co \u0159e\u0161\u00ed a co hled\u00e1. Sna\u017ete se pou\u017e\u00edvat ta slova, kter\u00e1 by pou\u017eil z\u00e1kazn\u00edk a jednodu\u0161e popi\u0161te jeho probl\u00e9m.\u00a0<\/span><\/p>\n<h3 dir=\"ltr\"><span class=\"ContentPasted0\">P\u0159edstavte \u0159e\u0161en\u00ed<\/span><\/h3>\n<p><span class=\"ContentPasted0\">Tato f\u00e1ze videa je ide\u00e1ln\u00ed pro p\u0159edstaven\u00ed pr\u00e1v\u011b onoho \u0159e\u0161en\u00ed probl\u00e9mu. Popi\u0161te, jak v\u00e1\u0161 produkt nebo slu\u017eba pom\u016f\u017ee vy\u0159e\u0161it probl\u00e9m. Popi\u0161te jak\u00e9 n\u00e1stroje a techniky pou\u017e\u00edv\u00e1te. Nen\u00ed v\u016fbec chybou srovnat se s konkurenc\u00ed, uk\u00e1zat \u010d\u00edm jste odli\u0161n\u00ed.\u00a0<\/span><\/p>\n<h3 class=\"elementToProof\" dir=\"ltr\"><span class=\"ContentPasted0\">Pod\u011blte se o reference<\/span><\/h3>\n<p><span class=\"ContentPasted0\">Do videa nen\u00ed na \u0161kodu zahrnout i konkr\u00e9tn\u00ed zku\u0161enosti va\u0161ich dlouhodob\u00fdch z\u00e1kazn\u00edk\u016f. Reference a doporu\u010den\u00ed jsou nejlep\u0161\u00ed reklamou, kter\u00e1 nav\u00edc nic nestoj\u00ed.<\/span><\/p>\n<h3 class=\"elementToProof\" dir=\"ltr\"><span class=\"ContentPasted0\">V\u00fdzva k akci<\/span><\/h3>\n<p><span class=\"ContentPasted0\">Posledn\u00ed f\u00e1z\u00ed a vlastn\u011b i tou nejd\u016fle\u017eit\u011bj\u0161\u00ed je <strong>v\u00fdzva akci<\/strong> \u2013 n\u00e1kup, vyu\u017eit\u00ed slu\u017eby, n\u00e1v\u0161t\u011bva pobo\u010dky. Pokud bylo video nato\u010deno spr\u00e1vn\u011b, je nyn\u00ed n\u00e1v\u0161t\u011bvn\u00edk va\u0161eho webu motivovan\u00fd k tomu, aby si rovnou nakoupil nebo si alespo\u0148 vy\u017e\u00e1dal dal\u0161\u00ed informace.<\/span><\/p>\n<h2><span class=\"ContentPasted0\">Jak\u00e9 by m\u011blo b\u00fdt promo video?<\/span><\/h2>\n<p><span class=\"ContentPasted0\">Jak ji\u017e bylo zm\u00edn\u011bno samotn\u00e9 promo video je strukturovan\u00e9 tak, aby bylo jednoduch\u00e9 a \u0161lo rovnou k v\u011bci. \u010clov\u011bk, kter\u00fd bude p\u0159ed kamerou by m\u011bl b\u00fdt osobn\u00ed, koukat se do kamery, usm\u00edvat se a vypadat p\u0159irozen\u011b. <a href=\"https:\/\/orangeacademy.cz\/clanky\/prezentace\/\" target=\"_blank\" rel=\"noopener\">Rychlost mluven\u00ed je ide\u00e1ln\u00ed ke 150 slov\u016fm za minutu. <\/a>Pro p\u0159edn\u00e1\u0161ej\u00edc\u00edho m\u016f\u017ee b\u00fdt i lep\u0161\u00ed, kdy\u017e se budou jednotliv\u00e9 odstavce nat\u00e1\u010det samostatn\u011b. V postprodukci se video pot\u00e9 sest\u0159\u00edh\u00e1 a d\u00e1 dohromady. Video by m\u011blo b\u00fdt dokonal\u00e9 nejen po vizu\u00e1ln\u00ed str\u00e1nce, ale tak\u00e9 po zvukov\u00e9, proto pro nat\u00e1\u010den\u00ed volte v\u017edy tu nejkvalitn\u011bj\u0161\u00ed techniku, kterou m\u00e1te k dispozici.\u00a0<\/span><\/p>\n<h2><span class=\"ContentPasted0\">Fin\u00e1ln\u00ed verze videa<\/span><\/h2>\n<p><span class=\"ContentPasted0\">Samotn\u00fd <strong>st\u0159ih videa je posledn\u00ed d\u016fle\u017eitou f\u00e1z\u00ed p\u0159ed samotn\u00fdm uve\u0159ejn\u011bn\u00edm<\/strong> na webov\u00e9 str\u00e1nky nebo soci\u00e1ln\u00ed s\u00edt\u011b. V tomto p\u0159\u00edpad\u011b plat\u00ed, \u017ee v jednoduchosti je kr\u00e1sa. Proto \u0161et\u0159ete s efekty, s velmi \u010dast\u00fdmi prost\u0159ihy a vlo\u017ete do pozad\u00ed hudbu, tak aby neru\u0161ila mluven\u00e9 slovo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video je velmi efektivn\u00ed marketingov\u00fd n\u00e1stroj. Pomoc\u00ed vide\u00ed lze jednodu\u0161e p\u0159edstavit sv\u00e9 produkty, slu\u017eby nebo i celou firmu. Um\u00edst\u011bte promo video na sv\u00e9 webov\u00e9 str\u00e1nky nebo soci\u00e1ln\u00ed s\u00edt\u011b a z\u00edskejte nov\u00e9 z\u00e1kazn\u00edky. Jak na to, se dozv\u00edte v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch. P\u0159\u00ednos promo videa Situace, kdy na va\u0161e webov\u00e9 str\u00e1nky zav\u00edt\u00e1 nov\u00fd n\u00e1v\u0161t\u011bvn\u00edk, je pom\u011brn\u011b \u010dast\u00e1. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":6935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,330],"tags":[65,18,66,147],"class_list":["post-6933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-podnikani","tag-marketing","tag-navody","tag-online-marketing","tag-tipy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promo video \u2013 p\u0159edstaven\u00ed firmy, produktu i slu\u017eby<\/title>\n<meta name=\"description\" content=\"Promo video je velmi efektivn\u00ed marketingov\u00fd n\u00e1stroj. Pomoc\u00ed vide\u00ed lze jednodu\u0161e p\u0159edstavit sv\u00e9 produkty, slu\u017eby nebo i celou firmu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/promo-video\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promo video \u2013 p\u0159edstaven\u00ed firmy, produktu i slu\u017eby\" \/>\n<meta property=\"og:description\" content=\"Promo video je velmi efektivn\u00ed marketingov\u00fd n\u00e1stroj. 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