{"id":6884,"date":"2023-04-03T09:37:37","date_gmt":"2023-04-03T07:37:37","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6884"},"modified":"2023-03-26T13:39:46","modified_gmt":"2023-03-26T11:39:46","slug":"generace-x-y-nebo-z-3-dil","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/generace-x-y-nebo-z-3-dil\/","title":{"rendered":"Generace X, Y nebo Z 3. d\u00edl"},"content":{"rendered":"

Generace Z, jej\u00ed\u017e p\u0159\u00edslu\u0161n\u00edci se narodili v\u00a0letech 1997 a\u017e 2010, n\u011bkde se m\u016f\u017eete do\u010d\u00edst 2012, jsou lid\u00e9, kte\u0159\u00ed moment\u00e1ln\u011b vstupuj\u00ed na pracovn\u00ed trh. Generace Z\u00a0je nyn\u00ed velmi zkoumanou generac\u00ed, jeliko\u017e spole\u010dnosti, kter\u00e9 se st\u00e1vaj\u00ed jej\u00edmi zam\u011bstnavateli, mus\u00ed reagovat na zm\u011bny, kter\u00e9 s\u00a0n\u00e1stupem t\u00e9to generace p\u0159ich\u00e1z\u00ed.<\/strong><\/p>\n

Tuto generaci prov\u00e1z\u00ed velk\u00fd po\u010det stereotyp\u016f. Ur\u010dit\u011b jste taky u\u017e sly\u0161eli, \u017ee jsou to lid\u00e9 p\u0159ecitliv\u011bl\u00ed, \u017ee se jim nechce pracovat, \u017ee cht\u011bj\u00ed v\u0161echno hned, a to je p\u0159ece \u0161patn\u011b. Poj\u010fme se tedy pod\u00edvat, jak to je a zda se n\u00e1m poda\u0159\u00ed n\u011bkter\u00e9 ze stereotyp\u016f vyvr\u00e1tit.<\/p>\n

Jak\u00e1 je skute\u010dn\u011b generace Z?<\/h2>\n

Jac\u00ed jsou doopravdy lid\u00e9 generace Z v\u00ed zejm\u00e9na oni sami nebo lid\u00e9, kte\u0159\u00ed jsou jim skute\u010dn\u011b nejbli\u017e\u0161\u00ed. Stejn\u011b ale jako i generace p\u0159ed nimi, m\u00e1 i tato generace charakteristick\u00e9<\/strong> znaky, kter\u00e9 se v\u00edcem\u00e9n\u011b propisuj\u00ed do jedn\u00e1n\u00ed lid\u00ed, kte\u0159\u00ed se v t\u011bchto letech narodili.<\/p>\n

Docela dost se st\u00edraj\u00ed rozd\u00edly mezi star\u0161\u00edmi \u010dleny generace Z\u00a0a nejmlad\u0161\u00edmi \u010dleny generace Y. Ob\u011b tyto generace toti\u017e v\u00a0tomto obdob\u00ed (za\u010d\u00e1tek generace Z\u00a0a konec generace Y), sd\u00edl\u00ed podobn\u00e9<\/strong> rysy.<\/p>\n

Generace Z\u00a0a diverzita<\/h3>\n

Tato generace vyr\u016fstala a vyr\u016fst\u00e1 v\u00a0prost\u0159ed\u00ed, kter\u00e9 je z\u00a0velk\u00e9 \u010d\u00e1sti vyzna\u010deno diverzifikac\u00ed<\/strong>. Diverzifikaci popisujeme tak\u00e9 jak\u00e9 rozmanitost.<\/p>\n

Je to prvn\u00ed generace, kter\u00e1 se narodila a vyr\u016fstala za vl\u00e1dy prvn\u00edho \u010derno\u0161sk\u00e9ho prezidenta. D\u011bti t\u00e9to generace vychov\u00e1vaj\u00ed rodi\u010de odli\u0161n\u00fdch n\u00e1rodnost\u00ed, stejn\u00e9ho pohlav\u00ed, p\u0159\u00edpadn\u011b vyr\u016fstali v\u00a0dom\u00e1cnostech, kde figuroval jen jeden rodi\u010d. Lid\u00e9 generace Z<\/strong>\u00a0jsou d\u00edky tomu v\u00edce otev\u0159eni a je pro n\u011b naprosto p\u0159irozen\u00e9, \u017ee n\u011bkte\u0159\u00ed lid\u00e9 \u017eij\u00ed se stejn\u00fdm pohlav\u00edm a neznepokojuj\u00ed je rozd\u00edly mezi rasami nebo n\u00e1bo\u017eenstv\u00edmi tak, jak tomu mohlo b\u00fdt v\u00a0generac\u00edch p\u0159ed nimi.<\/p>\n

Multitasking jako super schopnost<\/h3>\n

D\u00edky schopnosti rychle se orientovat v dne\u0161n\u00edm sv\u011bt\u011b, jsou v\u00fdborn\u00ed v multitaskingu<\/a>. Nemus\u00ed na n\u011b tak m\u00edt v\u016fbec \u0161patn\u00fd vliv, jeliko\u017e se jim da\u0159\u00ed v \u201echaosu\u201c r\u016fzn\u00fdch podn\u011bt\u016f dob\u0159e orientovat. Multitasking je tak pro n\u011b vod\u00edtkem k v\u011bt\u0161\u00ed produktivit\u011b<\/strong> a \u00faspo\u0159e \u010dasu.<\/p>\n

TIP! <\/strong>Vzd\u011bl\u00e1vejte se online.<\/p>\n

TOP rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span><\/p>\n

Generace Z\u00a0obklopena technologiemi<\/h3>\n

Pro generaci Z\u00a0je naprostou p\u0159irozenost\u00ed vyu\u017e\u00edvat technologie<\/strong>. Um\u00ed vyhled\u00e1vat informace efektivn\u011b a rychle. Jsou naprosto s\u017eit\u00ed s\u00a0online sv\u011btem. Pokud se cht\u011bj\u00ed pod\u011blit o sv\u00e9 \u00fasp\u011bchy nebo jak\u00e9koliv informace ze sv\u00e9ho \u017eivota, vyu\u017eij\u00ed k\u00a0tomu soci\u00e1ln\u00ed s\u00edt\u011b. Je to toti\u017e rychl\u00e9 a efektivn\u00ed<\/strong>.<\/p>\n

Mohou si tak\u00e9 jednodu\u0161e a rychle roz\u0161i\u0159ovat<\/a> sv\u00e9 obzory a z\u00edsk\u00e1vat informace, kter\u00e9 pot\u0159ebuj\u00ed nebo je zaj\u00edmaj\u00ed. A z\u00e1rove\u0148 jsou neust\u00e1le v\u00a0kontaktu s\u00a0ostatn\u00edmi lidmi a sv\u00fdmi p\u0159\u00e1teli. To ov\u0161em nem\u011bn\u00ed jejich touhu po osobn\u00edm kontaktu. T<\/strong>ak\u00e9 maj\u00ed r\u00e1di, pokud s nimi komunikujete i mimo online<\/strong> sf\u00e9ru a ch\u00e1pou hodnotu skute\u010dn\u00fdch offline vztah\u016f.<\/p>\n

Pevn\u011b dan\u00e9 hodnoty<\/h3>\n

Za zm\u00ednku stoj\u00ed tak\u00e9 dodr\u017eov\u00e1n\u00ed hodnot<\/strong>, kter\u00e9 jsou pro generaci Z d\u016fle\u017eit\u00e9. Jedn\u00e1 se o spot\u0159ebitele, kter\u00fdm z\u00e1le\u017e\u00ed na tom, jak\u00fd v\u00fdrobek kupuj\u00ed. D\u00edky sv\u00e9 schopnosti orientovat se na soci\u00e1ln\u00edch s\u00edt\u00edch, jsou schopni naj\u00edt si pot\u0159ebn\u00e9 informace<\/strong> o p\u016fvodu zbo\u017e\u00ed, jeho kvalit\u011b apod. Ve v\u011bt\u0161in\u011b p\u0159\u00edpadech je zaj\u00edm\u00e1 doporu\u010den\u00ed<\/strong> skute\u010dn\u00fdch u\u017eivatel\u016f dan\u00e9ho v\u00fdrobku, nikoliv reklamn\u00ed kampan\u011b, kter\u00e9 produkt propaguj\u00ed.<\/p>\n

Kladou velk\u00fd d\u016fraz<\/strong> na ekologii a udr\u017eitelnost produkt\u016f. Jsou ochotni si p\u0159iplatit za personalizovanou v\u011bc, kter\u00e1 je vyrobena kvalitn\u011b<\/strong> a sama nese n\u011bjakou hodnotu. \u010c\u00edm bl\u00ed\u017e je zna\u010dka jejich jednotliv\u00fdm p\u0159esv\u011bd\u010den\u00edm p\u0159i pohledu na sv\u011bt, t\u00edm l\u00e9pe.<\/p>\n

 <\/p>\n

\"generace<\/p>\n

\u010c\u00edm v\u00a0zam\u011bstn\u00e1n\u00ed zaujmete generaci Z?<\/h2>\n

Generace Z se narodila do v\u011bku digit\u00e1ln\u00edch technologi\u00ed<\/strong>, funguj\u00ed v online sv\u011bt\u011b naprosto bez probl\u00e9m\u016f. Jsou zvykl\u00ed na diverzitu<\/strong> v\u00a0mnoha oblastech a je pro ni d\u016fle\u017eit\u00e1 hodnotov\u00e1 podstata v\u011bc\u00ed.<\/p>\n

1.) Ocen\u00ed kvalitn\u00ed vzd\u011bl\u00e1n\u00ed<\/h3>\n

U\u017e b\u011bhem \u0161koln\u00ed doch\u00e1zky jsou zvykl\u00ed hledat si informace nav\u00edc na internetu<\/strong> a r\u016fzn\u011b jinde mimo \u0161koln\u00ed lavice. Nic se na tom nem\u011bn\u00ed, ani kdy\u017e najedou do pracovn\u00edho<\/a> procesu. Tito lid\u00e9 cht\u011bj\u00ed b\u00fdt p\u0159ipraveni na zm\u011bny<\/strong>, jsou flexibiln\u00ed a cht\u011bj\u00ed m\u00edt k dispozici n\u00e1stroje, kter\u00e9 jim pom\u00e1haj\u00ed v p\u0159izp\u016fsoben\u00ed se nov\u00fdm pracovn\u00edm podm\u00ednk\u00e1m a dal\u0161\u00edm zm\u011bn\u00e1m.<\/p>\n

Myslete tedy, jako zam\u011bstnavatel, na dostatek prostoru pro rozvoj<\/strong> zam\u011bstnanc\u016f t\u00e9to generace. Vytvo\u0159te r\u016fzn\u00e9 talent pooly, development centra. Pohl\u00ed\u017eejte na vzd\u011bl\u00e1v\u00e1n\u00ed jako na sou\u010d\u00e1st<\/strong> pracovn\u00edho procesu.<\/p>\n

2.) Nezapom\u00ednejte na diverzitu<\/h3>\n

Podle pr\u016fzkumu Great place to work<\/strong> se 47 % generace Z identifikuje jako BIPOC<\/em>, co\u017e v \u010de\u0161ti znamen\u00e1 \u010dern\u00ed, domorod\u00ed a barevn\u00ed. Pokud se tedy zam\u011b\u0159\u00edte na rozmanitost<\/a> ve va\u0161\u00ed spole\u010dnosti, m\u016f\u017eete p\u0159il\u00e1kat velk\u00e9 mno\u017estv\u00ed lid\u00ed generace Z.<\/p>\n

Firemn\u00ed kultura, kter\u00e1 je otev\u0159ena inkluzi a zast\u00e1v\u00e1 pr\u00e1va rovnosti je pro n\u011b ide\u00e1ln\u00edm<\/strong> pracovn\u00edm m\u00edstem. M\u016f\u017eete se tak\u00e9 zam\u011b\u0159it na rozmanitost zku\u0161enost\u00ed, n\u00e1pad\u016f nebo n\u00e1zor\u016f. Vyh\u00fdbejte se tedy prvopl\u00e1nov\u00e9 p\u0159edpojatosti a p\u0159edsudk\u016fm<\/strong>. Tohle pro generaci Z\u00a0rozhodn\u011b atraktivn\u00ed nen\u00ed.<\/p>\n

3.) Fungov\u00e1n\u00ed spole\u010dnosti na z\u00e1klad\u011b jejich hodnot<\/h3>\n

Etika a hodnoty jsou pro generaci Z\u00a0kl\u00ed\u010dov\u00fdm<\/strong> faktorem p\u0159i v\u00fdb\u011bru zam\u011bstnavatele. Nejde tady jen o to, \u017ee sv\u00e9 hodnoty p\u0159edstav\u00edte na webu spole\u010dnosti. “Zetka”<\/em> cht\u011bj\u00ed, aby spole\u010dnost na z\u00e1klad\u011b dan\u00fdch hodnot skute\u010dn\u011b<\/strong> fungovala.<\/p>\n

Pokud m\u00e1te jako firma pevn\u00e9 z\u00e1sady<\/a> a jste schopni dok\u00e1zat, \u017ee dostoj\u00edte z\u00e1vazk\u016fm, kter\u00e9 m\u00e1te v\u016f\u010di spole\u010dnosti nebo i v\u016f\u010di \u017eivotn\u00edmu prost\u0159ed\u00ed, z\u00edsk\u00e1te plusov\u00e9 body. Jestli\u017ee m\u00e1te mo\u017enost zve\u0159ejnit, jak p\u0159istupujete ke spole\u010densk\u00e9 zodpov\u011bdnosti, ud\u011blejte to a z\u00edskejte tak kvalitn\u00ed<\/strong> pracovn\u00edky.<\/p>\n

Z\u00e1v\u011brem<\/h2>\n

Z\u00a0v\u00fd\u0161e uveden\u00e9ho vypl\u00fdv\u00e1, \u017ee generace Z\u00a0je pln\u00e1 spole\u010densky zodpov\u011bdn\u00fdch, pracovit\u00fdch<\/strong> a inteligentn\u00edch lid\u00ed, kte\u0159\u00ed mohou b\u00fdt pro va\u0161i spole\u010dnost obrovsk\u00fdm p\u0159\u00ednosem.<\/p>\n

S\u00a0ka\u017ed\u00fdm nov\u00fdm \u010dlenem t\u00fdmu se prost\u0159ed\u00ed m\u016f\u017ee trochu obm\u011bnit a na z\u00e1klad\u011b zm\u00edn\u011bn\u00e9ho v\u00e1m generace Z\u00a0pom\u016f\u017ee ze spole\u010dnosti vytvo\u0159it<\/strong> prost\u0159ed\u00ed pln\u00e9 spokojen\u00fdch zam\u011bstnanc\u016f se zodpov\u011bdnost\u00ed nejen k\u00a0pr\u00e1ci, ale i ostatn\u00edm spolupracovn\u00edk\u016fm.<\/p>\n","protected":false},"excerpt":{"rendered":"

Generace Z, jej\u00ed\u017e p\u0159\u00edslu\u0161n\u00edci se narodili v\u00a0letech 1997 a\u017e 2010, n\u011bkde se m\u016f\u017eete do\u010d\u00edst 2012, jsou lid\u00e9, kte\u0159\u00ed moment\u00e1ln\u011b vstupuj\u00ed na pracovn\u00ed trh. Generace Z\u00a0je nyn\u00ed velmi zkoumanou generac\u00ed, jeliko\u017e spole\u010dnosti, kter\u00e9 se st\u00e1vaj\u00ed jej\u00edmi zam\u011bstnavateli, mus\u00ed reagovat na zm\u011bny, kter\u00e9 s\u00a0n\u00e1stupem t\u00e9to generace p\u0159ich\u00e1z\u00ed. Tuto generaci prov\u00e1z\u00ed velk\u00fd po\u010det stereotyp\u016f. Ur\u010dit\u011b jste taky u\u017e […]<\/p>\n","protected":false},"author":17,"featured_media":6358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[35,46,147],"class_list":["post-6884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vzdelavani","tag-kariera","tag-prace","tag-tipy"],"yoast_head":"\nGenerace X, Y nebo Z 3. d\u00edl<\/title>\n<meta name=\"description\" content=\"Jak\u00e1 je generace Z a \u010d\u00edm ji jako zam\u011bstnavatel\u00e9 m\u016f\u017eete zaujmout? 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