{"id":6751,"date":"2023-03-17T09:38:38","date_gmt":"2023-03-17T08:38:38","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6751"},"modified":"2023-03-12T16:40:10","modified_gmt":"2023-03-12T15:40:10","slug":"swot-analyza-k-uspesnemu-podnikani","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/swot-analyza-k-uspesnemu-podnikani\/","title":{"rendered":"SWOT anal\u00fdza k \u00fasp\u011b\u0161n\u00e9mu podnik\u00e1n\u00ed"},"content":{"rendered":"<p><b>SWOT anal\u00fdza je n\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 s identifikac\u00ed siln\u00fdch, ale i slab\u00fdch str\u00e1nek podnik\u00e1n\u00ed, projekt\u016f i podnikatelsk\u00fdch z\u00e1m\u011br\u016f. Tato anal\u00fdza je sou\u010d\u00e1st\u00ed marketingov\u00e9 strategie, kter\u00e1 se zam\u011b\u0159uje na dlouhodob\u00e9 pl\u00e1nov\u00e1n\u00ed. Samotn\u00e9 slovo SWOT je zkratkou anglick\u00fdch pojm\u016f, kter\u00e9 anal\u00fdzu prov\u00e1z\u00ed a kter\u00e9 si p\u0159edstav\u00edme v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">Jak na \u00fasp\u011b\u0161nou firmu?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00dasp\u011b\u0161n\u00e1 firma je sen ka\u017ed\u00e9ho podnikatele. Jej\u00ed \u00fasp\u011bch v\u0161ak z\u00e1vis\u00ed na mnoha faktorech a ne v\u0161echny lze ovlivnit. Ov\u011b\u0159en\u00fdm zp\u016fsobem, jak svou firmu prom\u011bnit na \u00fasp\u011b\u0161nou, je<strong> d\u016fkladn\u00e1 anal\u00fdza vnit\u0159n\u00edch proces\u016f.<\/strong> Vnit\u0159n\u00ed procesy jsou n\u00e1hledem na fungov\u00e1n\u00ed firmy nejen, \u017ee se odhal\u00ed p\u0159\u00edpadn\u00e9 nedostatky, ale \u010dasto i \u0159e\u0161en\u00ed pro jejich odstran\u011bn\u00ed. Anal\u00fdzu vnit\u0159n\u00edch proces\u016f lze nejl\u00e9pe absolvovat pomoc\u00ed SWOT anal\u00fdzy.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">V\u00fdznam SWOT anal\u00fdzy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SWOT anal\u00fdza je<strong> univerz\u00e1ln\u00ed a v\u0161eobecn\u011b nejpou\u017e\u00edvan\u011bj\u0161\u00ed analytick\u00e1 technika.<\/strong> Hlavn\u00edm p\u0159\u00ednosem SWOT anal\u00fdzy ve firm\u00e1ch je, \u017ee poskytuje n\u00e1hled na p\u0159\u00edle\u017eitosti a mo\u017enosti jak zlep\u0161it v\u00fdsledky firmy. SWOT anal\u00fdza v\u0161ak nen\u00ed jen z\u00e1le\u017eitost\u00ed jak hodnotit firmu. Sv\u00e9 uplatn\u011bn\u00ed najde i v p\u0159\u00edpad\u011b hodnocen\u00ed lid\u00ed p\u0159i pracovn\u00edm pohovoru, nebo p\u0159i hodnocen\u00ed produkt\u016f a slu\u017eeb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jej\u00ed hlavn\u00ed podstatou je v\u0161ak posoudit siln\u00e9 a slab\u00e9 str\u00e1nky uvnit\u0159 firmy. <strong>SWOT anal\u00fdza nab\u00edz\u00ed pohled na to v<a href=\"https:\/\/orangeacademy.cz\/clanky\/event-marketing-zazitek-ktery-prodava\/\" target=\"_blank\" rel=\"noopener\"> \u010dem je firma dobr\u00e1 a v \u010dem \u0161patn\u00e1.<\/a><\/strong> Jak\u00e9 m\u00e1 p\u0159\u00edle\u017eitosti, ale i jak\u00e9 na ni \u010d\u00edhaj\u00ed hrozby. SWOT anal\u00fdza m\u00e1 za \u00fakol identifikaci a n\u00e1sledn\u00e9 omezen\u00ed slab\u00fdch str\u00e1nek a vyhled\u00e1v\u00e1n\u00ed p\u0159\u00edle\u017eitost\u00ed.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kdy vypracovat SWOT anal\u00fdzu?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SWOT anal\u00fdzu lze vypracovat na za\u010d\u00e1tku podnik\u00e1n\u00ed, ale tak\u00e9 v\u017edy, kdy\u017e<strong> se chyst\u00e1 ve firm\u011b jak\u00fdkoliv z\u00e1sadn\u00ed krok.<\/strong> Jedn\u00e1 se o situace, kdy se firma chyst\u00e1 na dal\u0161\u00ed obchodn\u00ed p\u0159\u00edle\u017eitosti, nap\u0159. chce uv\u00e9st na trh nov\u00fd produkt nebo slu\u017ebu. SWOT anal\u00fdza se v\u0161ak hod\u00ed i <strong>k pravideln\u00e9 kontrole podnik\u00e1n\u00ed, kter\u00e1 vede k\u00a0 vylep\u0161en\u00ed proces\u016f.<\/strong> SWOT anal\u00fdza upozorn\u00ed na kl\u00ed\u010dov\u00e9 oblasti, kter\u00fdm by firma m\u011bla v\u011bnovat zv\u00fd\u0161enou pozornost.<\/span><\/p>\n<div id=\"attachment_6754\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6754\" class=\"wp-image-6754 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2023\/01\/AdobeStock_176156056-930x620.jpeg\" alt=\"SWOT\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-6754\" class=\"wp-caption-text\">SWOT anal\u00fdza je univerz\u00e1ln\u00ed a v\u0161eobecn\u011b nejpou\u017e\u00edvan\u011bj\u0161\u00ed analytick\u00e1 technika<\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Jak vypracovat SWOT anal\u00fdzu?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SWOT anal\u00fdza se d\u011bl\u00ed do \u010dty\u0159 odd\u00edl\u016f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>S<\/b><span style=\"font-weight: 400;\"> = Strengths \u2013 siln\u00e9 str\u00e1nky,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>W<\/b><span style=\"font-weight: 400;\"> = Weaknesses \u2013 slab\u00e9 str\u00e1nky,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>O<\/b><span style=\"font-weight: 400;\"> = Opportunities \u2013 p\u0159\u00edle\u017eitosti,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>T<\/b><span style=\"font-weight: 400;\"> = Threats \u2013 hrozby.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Jej\u00ed vypracov\u00e1n\u00ed m\u016f\u017ee prob\u00edhat na pap\u00ed\u0159e <a href=\"https:\/\/orangeacademy.cz\/clanky\/digitalni-kancelar-microsoft-office\/\" target=\"_blank\" rel=\"noopener\">i v digit\u00e1ln\u00ed form\u011b<\/a>. Nejlep\u0161\u00edm zp\u016fsobem je vypracovat si tabulku, kter\u00e1 bude rozd\u011blena do \u010dty\u0159 odd\u00edl\u016f. Lev\u00e1 horn\u00ed \u010d\u00e1st je prostorem pro zaps\u00e1n\u00ed siln\u00fdch str\u00e1nek firmy a n\u00e1sledn\u011b pod n\u00ed je prostor pro p\u0159\u00edle\u017eitosti. Prav\u00e1 horn\u00ed \u010d\u00e1st obsahuje naopak slab\u00e9 str\u00e1nky firmy a pod n\u00ed se p\u00ed\u0161\u00ed hrozby.\u00a0<\/span><\/p>\n<h3>Siln\u00e9 str\u00e1nky<\/h3>\n<p><span style=\"font-weight: 400;\">Odpov\u011bzte si na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky a zjist\u011bte <strong>s<\/strong><\/span><b>iln\u00e9 str\u00e1nky firmy<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">V \u010dem na\u0161e firma vynik\u00e1?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jak\u00e9 jsou dovednosti, kter\u00e9 m\u00e1 n\u00e1\u0161 t\u00fdm?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jak\u00e9 m\u00e1me odborn\u00e9 znalosti?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jak\u00e9 m\u00e1me zku\u0161enosti?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Co d\u011bl\u00e1me l\u00e9pe ne\u017e konkurence?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pro\u010d se k n\u00e1m z\u00e1kazn\u00edci vracej\u00ed?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jak\u00fdch zdroj\u016f m\u00e1me dostatek?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Co n\u00e1m p\u0159in\u00e1\u0161\u00ed nejvy\u0161\u0161\u00ed zisk?<\/span><\/li>\n<\/ul>\n<h3>Slab\u00e9 str\u00e1nky<\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e1sleduj\u00edc\u00ed ot\u00e1zky slou\u017e\u00ed pro zji\u0161t\u011bn\u00ed <\/span><b>slab\u00fdch str\u00e1nek:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V jak\u00fdch oblastech podnik\u00e1n\u00ed bychom se pot\u0159ebovali zlep\u0161it?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00e9 zdroje n\u00e1m sch\u00e1z\u00ed?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kter\u00e1 \u010d\u00e1st na\u0161eho <a href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/\" target=\"_blank\" rel=\"noopener\">podnik\u00e1n\u00ed<\/a> n\u00e1m nep\u0159in\u00e1\u0161\u00ed zisk?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00e9 pot\u0159ebujeme vzd\u011bl\u00e1n\u00ed nebo zku\u0161enosti?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do \u010deho mus\u00edme nejv\u00edce investovat?<\/span><\/li>\n<\/ul>\n<h3>P\u0159\u00edle\u017eitosti<\/h3>\n<p><span style=\"font-weight: 400;\">T\u0159et\u00ed pole tabulky pat\u0159\u00ed <\/span><b>p\u0159\u00edle\u017eitostem:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00e9 jsou c\u00edle, kter\u00e9 se aktu\u00e1ln\u011b sna\u017e\u00edme splnit?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co m\u016f\u017eeme ud\u011blat pro na\u0161e st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00e9 technologie m\u016f\u017eeme vyu\u017e\u00edt pro na\u0161i firmu?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00e9 jsou c\u00edlov\u00e9 skupiny, kter\u00e9 m\u016f\u017eeme oslovit?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00e9 produkty nebo slu\u017eby m\u016f\u017eeme p\u0159idat do na\u0161\u00ed nab\u00eddky?<\/span><\/li>\n<\/ul>\n<h3>Hrozby<\/h3>\n<p><span style=\"font-weight: 400;\">Posledn\u00ed \u010d\u00e1st tabulky se v\u011bnuje <\/span><b>hrozb\u00e1m:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00fdm p\u0159ek\u00e1\u017ek\u00e1m mus\u00edme \u010delit?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co d\u011bl\u00e1 konkurence l\u00e9pe ne\u017e my?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00e9 procesy a technologie pou\u017e\u00edv\u00e1 na\u0161e konkurence? A pro\u010d my ne?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00fd je stav ekonomiky na na\u0161em trhu?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co se d\u011bje v na\u0161em odv\u011btv\u00ed?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tvorbu SWOT anal\u00fdzy by m\u011blo <strong>prov\u00e1d\u011bt p\u0159edev\u0161\u00edm veden\u00ed firmy.<\/strong> Nen\u00ed v\u0161ak na \u0161kodu zapojit i dal\u0161\u00ed zam\u011bstnance, kte\u0159\u00ed mohou vyj\u00e1d\u0159it sv\u00e9 n\u00e1zory. Tyto n\u00e1zory jsou d\u016fle\u017eit\u00e9 a poskytuj\u00ed kvalitn\u011bj\u0161\u00ed v\u00fdstup z anal\u00fdzy.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Jak vyu\u017e\u00edt v\u00fdstup ze SWOT anal\u00fdzy?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vypln\u011bn\u00e1 tabulka pro SWOT anal\u00fdzu by m\u011bla poskytnout informace pro novou strategii. Pomoc\u00ed anal\u00fdzy lze napl\u00e1novat jak\u00fdm zp\u016fsobem pos\u00edlit siln\u00e9 str\u00e1nky a jak naopak za\u010d\u00edt pracovat na t\u011bch slab\u0161\u00edch. Pohled na v\u0161echny \u010dty\u0159i kategorie m\u016f\u017ee pomoc nap\u0159. <strong>s kombinac\u00ed siln\u00fdch str\u00e1nek s p\u0159\u00edle\u017eitostmi a nab\u00edz\u00ed pohled na nov\u00e9 strategie.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">SWOT anal\u00fdza je n\u00e1strojem, kter\u00fd se \u010dast\u00fdm pou\u017e\u00edv\u00e1n\u00edm st\u00e1v\u00e1<strong> jedn\u00edm z neju\u017eite\u010dn\u011bj\u0161\u00edch n\u00e1stroj\u016f.<\/strong> V praxi toti\u017e poskytuje informace, kter\u00e9 pom\u00e1haj\u00ed firm\u011b efektivn\u011b se rozv\u00edjet.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SWOT anal\u00fdza je n\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 s identifikac\u00ed siln\u00fdch, ale i slab\u00fdch str\u00e1nek podnik\u00e1n\u00ed, projekt\u016f i podnikatelsk\u00fdch z\u00e1m\u011br\u016f. Tato anal\u00fdza je sou\u010d\u00e1st\u00ed marketingov\u00e9 strategie, kter\u00e1 se zam\u011b\u0159uje na dlouhodob\u00e9 pl\u00e1nov\u00e1n\u00ed. Samotn\u00e9 slovo SWOT je zkratkou anglick\u00fdch pojm\u016f, kter\u00e9 anal\u00fdzu prov\u00e1z\u00ed a kter\u00e9 si p\u0159edstav\u00edme v n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch. Jak na \u00fasp\u011b\u0161nou firmu? \u00dasp\u011b\u0161n\u00e1 firma je sen [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":6753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[330],"tags":[166,310,147],"class_list":["post-6751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","tag-finance","tag-penize","tag-tipy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SWOT anal\u00fdza k \u00fasp\u011b\u0161n\u00e9mu podnik\u00e1n\u00ed<\/title>\n<meta name=\"description\" content=\"SWOT anal\u00fdza je n\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 s identifikac\u00ed siln\u00fdch, ale i slab\u00fdch str\u00e1nek podnik\u00e1n\u00ed, projekt\u016f i podnikatelsk\u00fdch 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