{"id":6737,"date":"2023-03-19T09:15:28","date_gmt":"2023-03-19T08:15:28","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6737"},"modified":"2023-03-19T09:15:13","modified_gmt":"2023-03-19T08:15:13","slug":"personal-brand","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/personal-brand\/","title":{"rendered":"Personal brand: Vybudujte svou zna\u010dku!"},"content":{"rendered":"

A\u010dkoli jste si doposud mohli myslet, \u017ee \u017e\u00e1dn\u00fd osobn\u00ed brand nem\u00e1te, opak je pravdou. V\u0161ichni maj\u00ed osobn\u00ed brand, ale ne v\u0161ichni si jej vybudovali sami.<\/strong><\/p>\n

V\u00a0dne\u0161n\u00edm \u010dl\u00e1nku se zam\u011b\u0159\u00edme na budov\u00e1n\u00ed osobn\u00ed zna\u010dky u t\u011bch lid\u00ed, kte\u0159\u00ed na sob\u011b v\u00a0tomto ohledu zat\u00edm nepracovali. P\u016fjde o skute\u010dn\u011b z\u00e1kladn\u00ed kroky, kter\u00e9 podniknete, abyste svou osobn\u00ed zna\u010dku p\u0159ivedli takzvan\u011b na sv\u011bt.<\/p>\n

Osobn\u00ed brand z\u00a0bl\u00edzka<\/h2>\n

Pro budov\u00e1n\u00ed osobn\u00edho brandu pot\u0159ebujete dostatek<\/strong> \u010dasu. Pokud jste do dne\u0161n\u00edho dne o osobn\u00ed zna\u010dce nic nev\u011bd\u011bli, nikdy o tomto slovn\u00edm spojen\u00ed nesly\u0161eli a m\u011bli jste za to, \u017ee se v\u00e1s tato problematika net\u00fdk\u00e1, p\u0159ipravte se na spoustu pr\u00e1ce<\/strong> a hloub\u00e1n\u00ed o sv\u00e9 osob\u011b.<\/p>\n

Osobn\u00ed brand neboli osobn\u00ed zna\u010dka<\/strong> je souhrn v\u011bc\u00ed, vlastnost\u00ed, postoj\u016f a hodnot, kter\u00e9 v\u00e1s utv\u00e1\u0159\u00ed a d\u011blaj\u00ed z\u00a0v\u00e1s \u010dlov\u011bka jak\u00fdm jste. B\u011bhem \u017eivota hrajete n\u011bkolik rol\u00ed<\/strong>. N\u011bkter\u00e9 dlouhodob\u011b a n\u011bkter\u00e9 v\u00e1m do \u017eivota vstoup\u00ed jen na kr\u00e1tkou chv\u00edli. K budov\u00e1n\u00ed osobn\u00ed zna\u010dky pot\u0159ebujete zn\u00e1t tyto role a vn\u00edmat, co vlastn\u011b zast\u00e1v\u00e1te.<\/p>\n

Jak je zm\u00edn\u011bno v\u00fd\u0161e, i kdy\u017e jste se nikdy o sv\u016fj osobn\u00ed brand<\/strong> v\u011bdom\u011b nestarali, m\u00e1te ho. A utvo\u0159ili v\u00e1m ho pr\u00e1v\u011b lid\u00e9 okolo v\u00e1s, se kter\u00fdmi se \u010dasto setk\u00e1v\u00e1te, se kter\u00fdmi spolupracujete<\/a> a jakkoli jinak p\u0159ich\u00e1z\u00edte do kontaktu. Jde o to, \u017ee tito lid\u00e9 v\u00e1s n\u011bjak vn\u00edmaj\u00ed. Vn\u00edmaj\u00ed v\u00e1s ale zkreslen\u011b, sv\u00fdma o\u010dima. Jeliko\u017e maj\u00ed sami n\u011bjak\u00e1 p\u0159esv\u011bd\u010den\u00ed, hodnoty<\/strong> a n\u00e1zor na v\u00e1s, za\u0161katulkovali v\u00e1s do jedn\u00e9 ze sv\u00fdch p\u0159ihr\u00e1dek, a tak v\u00e1m dali n\u00e1lepku, dali v\u00e1m brand. Kdy\u017e se tito lid\u00e9, kter\u00e9 kolem sebe m\u00e1te, bav\u00ed o v\u00e1s a postupn\u011b si potvrzuj\u00ed<\/strong> sv\u00e9 n\u00e1zory, a to, jak na n\u011b p\u016fsob\u00edte, vytv\u00e1\u0159\u00ed v\u00e1m brand, o kter\u00e9m vy nem\u00e1te ani tu\u0161en\u00ed.\u00a0 \u0158\u00edk\u00e1te si, co je na tom \u0161patn\u00e9ho, zvl\u00e1\u0161\u0165 pokud o v\u00e1s mluv\u00ed v\u00a0dobr\u00e9m? No, zamyslete se. Jste to skute\u010dn\u011b vy<\/strong>? Nebo jste to vy o\u010dima n\u011bkoho jin\u00e9ho? To znamen\u00e1 \u017ee to vy v\u00a0\u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nejste<\/strong>.<\/p>\n

Jedin\u00fd \u010dlov\u011bk, kter\u00fd je s v\u00e1mi cel\u00fd v\u00e1\u0161 \u017eivot jste vy. Jen vy v\u00edte, kdy, kde a jak jste v ur\u010dit\u00fdch situac\u00edch reagovali a co v\u00e1s vlastn\u011b utv\u00e1\u0159elo do dne\u0161n\u00ed podoby. Nikdo jin\u00fd.<\/em><\/p><\/blockquote>\n

Osobn\u00ed brand a prvn\u00ed kr\u016f\u010dky<\/h2>\n

Poj\u010fme za\u010d\u00edt p\u011bkn\u011b od za\u010d\u00e1tku, kdy se pod\u00edv\u00e1me na prvn\u00ed kr\u016f\u010dky, kter\u00e9 p\u016fjdete cestou za osobn\u00edm brandem.<\/p>\n

Kdo jsem?<\/h3>\n

Osobn\u00ed brand je o v\u00e1s, je to va\u0161e zna\u010dka<\/strong>, proto by m\u011bla b\u00fdt co nejv\u00edc autentick\u00e1. Polo\u017ete si tedy z\u00e1sadn\u00ed ot\u00e1zku: Kdo jsem<\/em>? Dejte si na to dostatek \u010dasu, zeptejte se na to sami sebe v\u00a0klidu a klidn\u011b si odpov\u011b\u010f napi\u0161te<\/strong> na pap\u00edr. Bude to tak nejlep\u0161\u00ed, abyste si to po sob\u011b mohli zp\u011btn\u011b p\u0159e\u010d\u00edst a odsouhlasit si v\u0161e, co jste o sob\u011b napsali. Pokud s n\u011b\u010d\u00edm souhlasit nebudete, zjist\u011bte pro\u010d. Neodpov\u00eddejte tak, abyste na pap\u00edr psali to, jac\u00ed si p\u0159ejete b\u00fdt. Na tom m\u016f\u017eete pracovat pozd\u011bji.<\/p>\n

Tip!<\/strong> V tomto prvn\u00edm bod\u011b si dejte velk\u00fd pozor na to, abyste sami sebe nepopisovali<\/strong> podle toho, co o v\u00e1s \u0159\u00edkaj\u00ed ostatn\u00ed.\u00a0<\/em><\/p>\n

\u00a0<\/em>V\u00a0co v\u011b\u0159\u00edm?<\/h3>\n

V\u00a0t\u00e9to \u010d\u00e1sti si sepi\u0161te to, \u010demu v\u011b\u0159\u00edte. Jak\u00e9 jsou va\u0161e hodnoty<\/strong>? Na z\u00e1klad\u011b toho, co jste se o sob\u011b dozv\u011bd\u011bli, na z\u00e1klad\u011b toho, k\u00fdm doopravdy jste, si ur\u010dete i vlastn\u00ed hodnoty. Op\u011bt si dejte dostatek \u010dasu, zahloubejte se d\u00e1l do minulosti<\/strong>, do situac\u00ed, kdy jste se n\u011bjak projevili a podle \u010deho jste jednali. Sepi\u0161te si sv\u00e9 hodnoty a to, v\u00a0co v\u011b\u0159\u00edte na stejn\u00fd pap\u00edr, kde jste sami sebe autenticky<\/strong> popsali. A\u017e budete m\u00edt va\u0161e hodnoty pojmenovan\u00e9, odpov\u011bzte si, op\u011bt pravdiv\u011b, jestli je skute\u010dn\u011b dodr\u017eujete. Aby v\u00e1m toto \u0161lo sn\u00e1z, p\u0159i\u0159a\u010fte ka\u017ed\u00e9 z hodnot a p\u0159esv\u011bd\u010den\u00ed jednu situac\u00ed z va\u0161eho \u017eivota, kter\u00e1 potvrzuje<\/strong> danou hodnotu nebo tvrzen\u00ed.<\/p>\n

\"brand\"<\/p>\n

Kriticky porovn\u00e1vejte<\/h3>\n

Nyn\u00ed se zamyslete nad t\u00edm, co o v\u00e1s \u0159\u00edkaj\u00ed ostatn\u00ed<\/a>, jak v\u00e1s vid\u00ed? Jak\u00fd v\u00e1m lidi okolo v\u00e1s vytvo\u0159ili brand? Bez jak\u00fdchkoliv neobjektivn\u00edch pocit\u016f toto zhodno\u0165te a porovnejte, jestli se n\u011bkter\u00e9 v\u011bci shoduj\u00ed s\u00a0t\u00edm, co jste o sob\u011b napsali vy a jak sami<\/strong> sebe vid\u00edte.<\/p>\n

Pokud zde najdete velkou shodu<\/strong>, m\u00e1te \u0161t\u011bst\u00ed v\u00a0tom, \u017ee p\u0159irozen\u011b na lidi p\u016fsob\u00edte skute\u010dn\u011b tak, jac\u00ed jste. Jestli\u017ee se v\u00a0mnoha pohledech rozch\u00e1z\u00edte, je na \u010dase se zamyslet, pro\u010d v\u00e1s okol\u00ed vn\u00edm\u00e1 \u00fapln\u011b jinak, ne\u017e k\u00fdm skute\u010dn\u011b jste a zda v\u00e1m takov\u00e1 reklama<\/strong> sp\u00ed\u0161 ne\u0161kod\u00ed.<\/p>\n

Siln\u00e9 versus slab\u00e9 str\u00e1nky<\/h3>\n

Osobn\u00ed brand stoj\u00ed na tom, \u017ee si uv\u011bdomujete<\/strong>, v \u010dem jste jedine\u010dn\u00ed a na druhou stranu tak\u00e9 v\u00edte na \u010dem pot\u0159ebujete zapracovat. Nemus\u00edte toti\u017e ovl\u00e1dat v\u0161echno<\/strong> i kdyby jen na dvacet procent. Odpov\u011bzte si tedy, jak\u00e9 jsou va\u0161e t\u0159i siln\u00e9<\/strong> str\u00e1nky a jak\u00e9 jsou va\u0161e t\u0159i slab\u00e9 str\u00e1nky. Sv\u016fj brand budujte p\u0159ev\u00e1\u017en\u011b na z\u00e1klad\u011b sv\u00fdch siln\u00fdch str\u00e1nek. Ty slab\u00e9 nechte b\u00fdt a pokud v\u00e1m vad\u00ed, \u017ee jste v dan\u00fdch v\u011bcech slab\u00ed, rozv\u00edjejte se<\/a> a pracujte na sob\u011b. Pro osobn\u00ed brand v\u00e1m va\u0161e siln\u00e9 i slab\u00e9 str\u00e1nky pom\u016f\u017eou v hlub\u0161\u00edm sebepozn\u00e1n\u00ed<\/strong> a l\u00e9pe tak ur\u010d\u00edte sm\u011br, kter\u00fdm se bude v\u00e1\u0161 brand ub\u00edrat.<\/p>\n

 <\/p>\n

TOP rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span><\/p>\n

 <\/p>\n

Autenti\u010dnost zas a znova<\/h3>\n

B\u00fdt opravdov\u00fd je skute\u010dn\u011b hodn\u011b d\u016fle\u017eit\u00e9<\/strong>, jedin\u011b tak bude v\u00e1\u0161 osobn\u00ed brand st\u00e1t za to a m\u016f\u017eete se o n\u011bj op\u0159\u00edt nap\u0159\u00edklad b\u011bhem va\u0161\u00ed kari\u00e9ry<\/a>, nebo kdy\u017e budete pr\u00e1ci hledat. Nezapom\u00ednejte v\u0161ak, \u017ee \u010dlov\u011bk se v\u00a0pr\u016fb\u011bhu \u010dasu m\u011bn\u00ed. Stejn\u011b tak se bude m\u011bnit i v\u00e1\u0161 pohled na sv\u011bt, budou se prohlubovat<\/strong> va\u0161e hodnoty. Proto i osobn\u00ed zna\u010dka bude r\u016fst a obm\u011b\u0148ovat se s v\u00e1mi. St\u00e1le ji v\u0161ak udr\u017eujte autentickou<\/strong>, a to se v\u00e1m poda\u0159\u00ed pr\u00e1v\u011b tak, \u017ee poroste s v\u00e1mi. Kdy\u017e obm\u011bn\u00edte sv\u00e9 n\u00e1zory a postoje, upravte i svou osobn\u00ed zna\u010dku. Pokud to neud\u011bl\u00e1te, nebudete to vy.<\/p>\n

Z\u00e1v\u011brem<\/h2>\n

Tvorba osobn\u00edho brandu je pr\u00e1ce<\/strong> na dlouhou dobu, ale stoj\u00ed za to svou osobn\u00ed zna\u010dku m\u00edt. A\u017e se tak stane, nezapom\u00ednejte o sv\u016fj brand<\/strong> pe\u010dovat, sd\u00edlejte ho, spojujte se s\u00a0nov\u00fdmi lidmi a bu\u010fte otev\u0159eni nov\u00fdm p\u0159\u00edle\u017eitostem. S\u00a0osobn\u00ed zna\u010dkou to pro v\u00e1s bude hra\u010dka.<\/p>\n","protected":false},"excerpt":{"rendered":"

A\u010dkoli jste si doposud mohli myslet, \u017ee \u017e\u00e1dn\u00fd osobn\u00ed brand nem\u00e1te, opak je pravdou. V\u0161ichni maj\u00ed osobn\u00ed brand, ale ne v\u0161ichni si jej vybudovali sami. V\u00a0dne\u0161n\u00edm \u010dl\u00e1nku se zam\u011b\u0159\u00edme na budov\u00e1n\u00ed osobn\u00ed zna\u010dky u t\u011bch lid\u00ed, kte\u0159\u00ed na sob\u011b v\u00a0tomto ohledu zat\u00edm nepracovali. P\u016fjde o skute\u010dn\u011b z\u00e1kladn\u00ed kroky, kter\u00e9 podniknete, abyste svou osobn\u00ed zna\u010dku p\u0159ivedli […]<\/p>\n","protected":false},"author":17,"featured_media":5493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[35,54],"class_list":["post-6737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vzdelavani","tag-kariera","tag-podnikani"],"yoast_head":"\nPersonal brand: Vybudujte svou zna\u010dku!<\/title>\n<meta name=\"description\" content=\"Osobn\u00ed zna\u010dku m\u00e1 ka\u017ed\u00fd z n\u00e1s, a\u0165 u\u017e o ni v\u00edte nebo ne. 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