{"id":6721,"date":"2026-07-29T08:18:49","date_gmt":"2026-07-29T06:18:49","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6721"},"modified":"2026-07-29T08:18:50","modified_gmt":"2026-07-29T06:18:50","slug":"zpracovani-osobnich-udaju","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/zpracovani-osobnich-udaju\/","title":{"rendered":"Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f na webu: Nej\u010dast\u011bj\u0161\u00ed chyby, kter\u00e9 firmy d\u011blaj\u00ed v roce 2026"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>Spustit nov\u00fd web dnes zabere jen n\u011bkolik dn\u00ed. Mnoho firem ale v\u011bnuje v\u0161echen \u010das designu, SEO a reklam\u00e1m, zat\u00edmco ochranu osobn\u00edch \u00fadaj\u016f \u0159e\u0161\u00ed a\u017e ve chv\u00edli, kdy se objev\u00ed prvn\u00ed probl\u00e9m. Jen\u017ee modern\u00ed weby sb\u00edraj\u00ed mnohem v\u00edce dat ne\u017e d\u0159\u00edve. Kontaktn\u00ed formul\u00e1\u0159e, newslettery, analytick\u00e9 n\u00e1stroje, reklamn\u00ed syst\u00e9my nebo AI chatboti pracuj\u00ed s informacemi o n\u00e1v\u0161t\u011bvn\u00edc\u00edch prakticky neust\u00e1le. Proto je d\u016fle\u017eit\u00e9 myslet na zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f u\u017e p\u0159i spu\u0161t\u011bn\u00ed webu, nikoliv a\u017e dodate\u010dn\u011b. Dob\u0159e nastaven\u00e9 procesy nejsou jen ot\u00e1zkou spln\u011bn\u00ed GDPR. Pom\u00e1haj\u00ed tak\u00e9 budovat d\u016fv\u011bru n\u00e1v\u0161t\u011bvn\u00edk\u016f a chr\u00e1n\u00ed firmu p\u0159ed zbyte\u010dn\u00fdmi komplikacemi.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8529e20f19f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8529e20f19f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/zpracovani-osobnich-udaju\/#Jaka_data_o_navstevnicich_web_skutecne_sbira\" >Jak\u00e1 data o n\u00e1v\u0161t\u011bvn\u00edc\u00edch web skute\u010dn\u011b sb\u00edr\u00e1?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/zpracovani-osobnich-udaju\/#Newslettery_formulare_a_cookies_pod_drobnohledem\" >Newslettery, formul\u00e1\u0159e a cookies pod drobnohledem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/zpracovani-osobnich-udaju\/#GDPR_neni_jen_dokument_na_webu\" >GDPR nen\u00ed jen dokument na webu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/zpracovani-osobnich-udaju\/#Caste_dotazy\" >\u010cast\u00e9 dotazy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Jaka_data_o_navstevnicich_web_skutecne_sbira\"><\/span>Jak\u00e1 data o n\u00e1v\u0161t\u011bvn\u00edc\u00edch web skute\u010dn\u011b sb\u00edr\u00e1?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"isSelectedEnd\">Mnoho provozovatel\u016f <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zjistit-navstevnost-webu\/\" target=\"_blank\" rel=\"noopener\">web\u016f<\/a> si mysl\u00ed, \u017ee osobn\u00ed \u00fadaje zpracov\u00e1vaj\u00ed pouze tehdy, kdy\u017e n\u011bkdo vypln\u00ed kontaktn\u00ed formul\u00e1\u0159. Ve skute\u010dnosti je situace mnohem slo\u017eit\u011bj\u0161\u00ed.<\/p>\n<p class=\"isSelectedEnd\">Osobn\u00edmi \u00fadaji mohou b\u00fdt e-mailov\u00e9 adresy, telefonn\u00ed \u010d\u00edsla nebo jm\u00e9na z\u00e1kazn\u00edk\u016f. Sou\u010dasn\u011b sem ale mohou pat\u0159it i <strong>IP adresy, \u00fadaje z analytick\u00fdch n\u00e1stroj\u016f, informace o chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f nebo data z\u00edskan\u00e1 prost\u0159ednictv\u00edm marketingov\u00fdch cookies<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Zvl\u00e1\u0161tn\u00ed pozornost si zaslou\u017e\u00ed modern\u00ed n\u00e1stroje vyu\u017e\u00edvaj\u00edc\u00ed um\u011blou inteligenci. AI chatbot na webu, automatick\u00e9 zpracov\u00e1n\u00ed z\u00e1kaznick\u00fdch dotaz\u016f nebo propojen\u00ed formul\u00e1\u0159\u016f s AI aplikacemi mohou vytv\u00e1\u0159et dal\u0161\u00ed vrstvy zpracov\u00e1n\u00ed dat, kter\u00e9 je pot\u0159eba <strong>spr\u00e1vn\u011b evidovat a komunikovat n\u00e1v\u0161t\u011bvn\u00edk\u016fm<\/strong>. Pr\u00e1v\u011b zde mnoho firem chybuje. Technologie implementuj\u00ed rychleji, ne\u017e stihnou vy\u0159e\u0161it pr\u00e1vn\u00ed str\u00e1nku jejich pou\u017e\u00edv\u00e1n\u00ed.<\/p>\n<span class='mb-center maxbutton-10-center'><span class='maxbutton-10-container mb-container'><a class=\"maxbutton-10 maxbutton maxbutton-kurz-programator\" target=\"_blank\" title=\"Kurz program\u00e1tor\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/it-kurzy\/rekvalifikacni-kurz-tvorba-www-aplikaci\"><span class='mb-text'>Nau\u010dte se programovat v na\u0161em kurzu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Newslettery_formulare_a_cookies_pod_drobnohledem\"><\/span>Newslettery, formul\u00e1\u0159e a cookies pod drobnohledem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"isSelectedEnd\">Jednou z nej\u010dast\u011bj\u0161\u00edch oblast\u00ed, kde vznikaj\u00ed probl\u00e9my, jsou <a href=\"https:\/\/orangeacademy.cz\/clanky\/newsletter-jaka-pravidla-dodrzovat\/\" target=\"_blank\" rel=\"noopener\">newslettery<\/a>. Nesta\u010d\u00ed pouze z\u00edskat e-mailovou adresu. U\u017eivatel mus\u00ed v\u011bd\u011bt, k jak\u00e9mu \u00fa\u010delu budou jeho \u00fadaje pou\u017eity a jak se m\u016f\u017ee z odb\u011bru kdykoliv odhl\u00e1sit.<\/p>\n<p class=\"isSelectedEnd\">Stejn\u00e1 pravidla plat\u00ed i pro <strong>kontaktn\u00ed formul\u00e1\u0159e<\/strong>. N\u00e1v\u0161t\u011bvn\u00edk by m\u011bl m\u00edt jasn\u011b k dispozici informace o tom, kdo \u00fadaje zpracov\u00e1v\u00e1, pro\u010d je pot\u0159ebuje a jak dlouho budou uchov\u00e1v\u00e1ny.<\/p>\n<p class=\"isSelectedEnd\">Velkou pozornost vy\u017eaduj\u00ed tak\u00e9 <a href=\"https:\/\/orangeacademy.cz\/clanky\/cookies\/\" target=\"_blank\" rel=\"noopener\">cookies<\/a>. Modern\u00ed weby \u010dasto vyu\u017e\u00edvaj\u00ed n\u00e1stroje jako Google Analytics, reklamn\u00ed syst\u00e9my nebo soci\u00e1ln\u00ed s\u00edt\u011b. Ka\u017ed\u00fd z t\u011bchto n\u00e1stroj\u016f m\u016f\u017ee pracovat s daty n\u00e1v\u0161t\u011bvn\u00edk\u016f, a proto je d\u016fle\u017eit\u00e9 m\u00edt spr\u00e1vn\u011b nastavenou cookie li\u0161tu i souvisej\u00edc\u00ed dokumentaci.<\/p>\n<blockquote>\n<p class=\"isSelectedEnd\"><strong>V roce 2026 u\u017e nesta\u010d\u00ed m\u00edt pouze univerz\u00e1ln\u00ed \u0161ablonu sta\u017eenou z internetu. Informace o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f by m\u011bly odpov\u00eddat skute\u010dn\u00fdm technologi\u00edm, kter\u00e9 na webu pou\u017e\u00edv\u00e1te.<\/strong><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"GDPR_neni_jen_dokument_na_webu\"><\/span>GDPR nen\u00ed jen dokument na webu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"isSelectedEnd\">Mnoho firem vn\u00edm\u00e1 GDPR jako povinnost zve\u0159ejnit str\u00e1nku se z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f. Ve skute\u010dnosti jde p\u0159edev\u0161\u00edm o to, jak s daty nakl\u00e1d\u00e1te v praxi.<\/p>\n<p class=\"isSelectedEnd\"><strong>D\u016fle\u017eit\u00e1 je bezpe\u010dnost datab\u00e1z\u00ed<\/strong>, kontrola p\u0159\u00edstupov\u00fdch opr\u00e1vn\u011bn\u00ed, pravideln\u00e9 aktualizace syst\u00e9m\u016f i v\u00fdb\u011br dodavatel\u016f, kte\u0159\u00ed s daty pracuj\u00ed. Pokud vyu\u017e\u00edv\u00e1te extern\u00ed n\u00e1stroje pro e-mail marketing, CRM syst\u00e9m nebo cloudov\u00e9 slu\u017eby, m\u011bli byste v\u011bd\u011bt, <strong>kde jsou data ukl\u00e1d\u00e1na a kdo k nim m\u00e1 p\u0159\u00edstup<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Stejn\u011b d\u016fle\u017eit\u00e9 je nastavit intern\u00ed procesy. Ka\u017ed\u00e1 firma by m\u011bla v\u011bd\u011bt, jak postupovat v p\u0159\u00edpad\u011b \u017e\u00e1dosti o v\u00fdmaz osobn\u00edch \u00fadaj\u016f nebo p\u0159i bezpe\u010dnostn\u00edm incidentu. \u010c\u00edm v\u00edce digit\u00e1ln\u00edch n\u00e1stroj\u016f firma pou\u017e\u00edv\u00e1, t\u00edm d\u016fle\u017eit\u011bj\u0161\u00ed je m\u00edt zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f pod kontrolou.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Caste_dotazy\"><\/span>\u010cast\u00e9 dotazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Co se pova\u017euje za osobn\u00ed \u00fadaj?<\/h3>\n<p class=\"isSelectedEnd\">Osobn\u00edm \u00fadajem je jak\u00e1koliv informace, podle kter\u00e9 lze p\u0159\u00edmo nebo nep\u0159\u00edmo identifikovat konkr\u00e9tn\u00ed osobu. M\u016f\u017ee se jednat nap\u0159\u00edklad o jm\u00e9no, e-mailovou adresu, telefonn\u00ed \u010d\u00edslo nebo IP adresu.<\/p>\n<h3>Pot\u0159ebuji GDPR i pro mal\u00fd firemn\u00ed web?<\/h3>\n<p class=\"isSelectedEnd\">Ano. Povinnosti souvisej\u00edc\u00ed se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na v\u0161echny weby, kter\u00e9 pracuj\u00ed s osobn\u00edmi daty n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n<h3>Je kontaktn\u00ed formul\u00e1\u0159 zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f?<\/h3>\n<p class=\"isSelectedEnd\">Ano. Pokud n\u00e1v\u0161t\u011bvn\u00edk zad\u00e1v\u00e1 sv\u00e9 kontaktn\u00ed \u00fadaje, doch\u00e1z\u00ed ke zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/p>\n<h3>Mus\u00ed m\u00edt web cookie li\u0161tu?<\/h3>\n<p class=\"isSelectedEnd\">Pokud web pou\u017e\u00edv\u00e1 analytick\u00e9, marketingov\u00e9 nebo jin\u00e9 nepovinn\u00e9 cookies, je cookie li\u0161ta zpravidla nezbytn\u00e1.<\/p>\n<h3>Jak ovliv\u0148uje AI zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f?<\/h3>\n<p class=\"isSelectedEnd\">AI n\u00e1stroje mohou pracovat s daty u\u017eivatel\u016f podobn\u011b jako jin\u00e9 online slu\u017eby. Proto je d\u016fle\u017eit\u00e9 ov\u011b\u0159it, jak\u00fdm zp\u016fsobem data vyu\u017e\u00edvaj\u00ed a zda je jejich pou\u017eit\u00ed spr\u00e1vn\u011b pops\u00e1no v dokumentaci webu.<\/p>\n<p>Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f u\u017e d\u00e1vno nen\u00ed jen ot\u00e1zkou kontaktn\u00edch formul\u00e1\u0159\u016f. Modern\u00ed weby vyu\u017e\u00edvaj\u00ed analytiku, marketingov\u00e9 n\u00e1stroje, newslettery i um\u011blou inteligenci, kter\u00e9 pracuj\u00ed s daty n\u00e1v\u0161t\u011bvn\u00edk\u016f ka\u017ed\u00fd den. Pokud spou\u0161t\u00edte nov\u00fd web, vyplat\u00ed se nastavit ochranu osobn\u00edch \u00fadaj\u016f spr\u00e1vn\u011b hned od za\u010d\u00e1tku. U\u0161et\u0159\u00edte si nejen pr\u00e1vn\u00ed komplikace, ale tak\u00e9 pos\u00edl\u00edte d\u016fv\u011bru sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spustit nov\u00fd web dnes zabere jen n\u011bkolik dn\u00ed. Mnoho firem ale v\u011bnuje v\u0161echen \u010das designu, SEO a reklam\u00e1m, zat\u00edmco ochranu osobn\u00edch \u00fadaj\u016f \u0159e\u0161\u00ed a\u017e ve chv\u00edli, kdy se objev\u00ed prvn\u00ed probl\u00e9m. Jen\u017ee modern\u00ed weby sb\u00edraj\u00ed mnohem v\u00edce dat ne\u017e d\u0159\u00edve. Kontaktn\u00ed formul\u00e1\u0159e, newslettery, analytick\u00e9 n\u00e1stroje, reklamn\u00ed syst\u00e9my nebo AI chatboti pracuj\u00ed s informacemi o n\u00e1v\u0161t\u011bvn\u00edc\u00edch [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[330,20],"tags":[456,54,26,25],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","category-prace-a-kariera","tag-gdpr","tag-podnikani","tag-vysvetleni-zakonu","tag-zakony"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f na webu: Nej\u010dast\u011bj\u0161\u00ed chyby, kter\u00e9 firmy d\u011blaj\u00ed v roce 2026<\/title>\n<meta name=\"description\" content=\"Spou\u0161t\u00edte nov\u00fd web? Jak \u0159e\u0161it zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, GDPR, cookies, newslettery, formul\u00e1\u0159e i AI chatboty. Nej\u010dast\u011bj\u0161\u00ed chyby firem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/zpracovani-osobnich-udaju\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f na webu: Nej\u010dast\u011bj\u0161\u00ed chyby, kter\u00e9 firmy d\u011blaj\u00ed v roce 2026\" \/>\n<meta property=\"og:description\" content=\"Spou\u0161t\u00edte nov\u00fd web? Jak \u0159e\u0161it zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, GDPR, cookies, newslettery, formul\u00e1\u0159e i AI chatboty. 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