{"id":6544,"date":"2023-02-27T09:49:07","date_gmt":"2023-02-27T08:49:07","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6544"},"modified":"2023-03-13T20:15:08","modified_gmt":"2023-03-13T19:15:08","slug":"jak-na-storytelling","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/jak-na-storytelling\/","title":{"rendered":"Jak na storytelling jako sou\u010d\u00e1st n\u00e1borov\u00e9ho procesu"},"content":{"rendered":"

Snad ka\u017ed\u00fd \u010dlov\u011bk m\u00e1 r\u00e1d p\u0159\u00edb\u011bhy. A\u0165 u\u017e r\u00e1di poslouch\u00e1te vypr\u00e1v\u011bn\u00ed va\u0161ich d\u011bt\u00ed o tom, jak se jim da\u0159\u00ed ve \u0161kole nebo si posed\u00edte se sv\u00fdmi prarodi\u010di a hlt\u00e1te historky z\u00a0jejich ml\u00e1d\u00ed. Storytelling aneb vypravov\u00e1n\u00ed p\u0159\u00edb\u011bh\u016f, v\u00e1s dok\u00e1\u017ee vt\u00e1hnout do centra d\u011bn\u00ed a procvi\u010dit va\u0161i p\u0159edstavivost.<\/strong><\/p>\n

Te\u010f si p\u0159edstavte, \u017ee storytelling takhle zapracuje v mysli nov\u00e9ho kandid\u00e1ta a vy ulov\u00edte p\u0159esn\u011b takov\u00fd talent, kter\u00fd pot\u0159ebujete. Poj\u010fme se prve pod\u00edvat na to, co vlastn\u011b storytelling znamen\u00e1.<\/p>\n

Co to je storytelling?<\/h2>\n

Jak u\u017e bylo \u0159e\u010deno v\u00fd\u0161e, storytelling je jednodu\u0161e vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f. Storytelling je tedy interakce<\/strong> mezi vyprav\u011b\u010dem a poslucha\u010di. D\u00edky takov\u00e9 aktivit\u011b m\u016f\u017eete zaujmout poslucha\u010de a podn\u00edtit tak jejich vlastn\u00ed p\u0159edstavivost. D\u00edky storytellingu se lid\u00e9 l\u00e9pe pono\u0159\u00ed do informac\u00ed, kter\u00e9 jim p\u0159ed\u00e1v\u00e1te, na rozd\u00edl od pouh\u00e9ho popisu jednotliv\u00fdch \u010d\u00e1st\u00ed. Storytelling nevytv\u00e1\u0159\u00ed mezi komunikuj\u00edc\u00edmi \u017e\u00e1dn\u00e9<\/strong> bari\u00e9ry. Dobr\u00fd storytelling v\u00e1s jako vyprav\u011b\u010de dok\u00e1\u017ee p\u0159\u00edmo propojit s poslucha\u010di.<\/p>\n

Pamatujte, \u017ee dobr\u00fd storytelling je propracovan\u00e1 hra vhodn\u00fdch<\/strong> slov. Pokud se pust\u00edte do zp\u016fsobu n\u00e1boru t\u00edmto stylem, m\u011bjte na pam\u011bti i t\u00f3n va\u0161eho hlasu, jak se u vypr\u00e1v\u011bn\u00ed pohybujete a hlavn\u011b, aby m\u011bl p\u0159\u00edb\u011bh hlavu a patu.<\/p>\n

P\u0159\u00edklad:<\/strong> Stejn\u011b jako ka\u017ed\u00e1 poh\u00e1dka (p\u0159\u00edb\u011bh) m\u00e1 poslucha\u010d\u016fm n\u011bco p\u0159edat, tak by i storytelling vyu\u017eit\u00fd p\u0159i n\u00e1boru m\u011bl v\u00a0kandid\u00e1tovi zanechat n\u011bjak\u00fd p\u0159\u00ednos<\/strong>. Takzvan\u011b zah\u00e1\u010dkovat ho, aby si va\u0161i spole\u010dnost vybral, jako sv\u00e9ho zam\u011bstnavatele.<\/em><\/p><\/blockquote>\n

Pro\u010d je storytelling pro n\u00e1bor d\u016fle\u017eit\u00fd?<\/h2>\n

Storytelling vyu\u017e\u00edvan\u00fd b\u011bhem n\u00e1borov\u00e9ho<\/a> procesu pom\u016f\u017ee kandid\u00e1tovi dostat se p\u0159\u00edmo do centra d\u011bn\u00ed ve va\u0161\u00ed spole\u010dnosti. B\u011bhem poslouch\u00e1n\u00ed si jako jednu z\u00a0postav ve sv\u00e9 p\u0159edstavivosti dosad\u00ed s\u00e1m sebe<\/strong>. Vid\u00ed se jakou sou\u010d\u00e1st cel\u00e9ho p\u0159\u00edb\u011bhu.<\/p>\n

Vy sami v\u0161ak pot\u0159ebujete sv\u00e9mu p\u0159\u00edb\u011bhu v\u011b\u0159it<\/strong>. Postavte ho opravdov\u011b, nic si nevym\u00fd\u0161lejte, nep\u0159ikr\u00e1\u0161lujte. Prodejte v\u00a0p\u0159\u00edb\u011bhu spole\u010dnost tak, jak v\u00a0n\u00ed v\u011b\u0159\u00edte vy osobn\u011b. A tady je pro\u010d:<\/strong><\/p>\n

Storytelling vyvol\u00e1v\u00e1 emoce<\/h3>\n

A\u0165 u\u017e je vypr\u00e1v\u011bn\u00ed jak\u00e9koliv, v\u017edycky vyvol\u00e1 v\u00a0poslucha\u010di emoce<\/strong>. Abyste sv\u00fdm p\u0159\u00edb\u011bhem vyvolali emoce pozitivn\u00ed, nezapome\u0148te si sv\u016fj p\u0159\u00edb\u011bh p\u0159ipravit a jak je ps\u00e1no v\u00fd\u0161e, v\u011b\u0159it mu mus\u00edte i vy sami. Emoce, kter\u00e9 vyvol\u00e1me pomoc\u00ed storytellingu<\/strong> z\u016fst\u00e1vaj\u00ed v\u00a0poslucha\u010di je\u0161t\u011b dlouho pot\u00e9, co p\u0159\u00edb\u011bh sly\u0161el. Emoce se jej dotknou p\u0159\u00edmo, zanechaj\u00ed v\u00a0jeho hlav\u011b ur\u010ditou stopu a on si pak va\u0161i spole\u010dnost<\/strong> bude spojovat s\u00a0p\u0159\u00edjemn\u00fdmi emocemi, kter\u00e9 jste v\u00a0n\u011bm dok\u00e1zali vyvolat.<\/p>\n

Tip!<\/strong> Pod\u00edvejte se, jak\u00e9 kurzy se vyplat\u00ed studovat v leto\u0161n\u00edm roce:<\/p>\nTOP rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span>\n

Storytelling p\u0159in\u00e1\u0161\u00ed jasn\u00e9 pochopen\u00ed n\u00e1pln\u011b pr\u00e1ce<\/h3>\n

Kdy\u017e vezmete profil role a p\u0159etvo\u0159\u00edte ho do formy p\u0159\u00edb\u011bhu, kandid\u00e1t mnohem l\u00e9pe pochop\u00ed, co se po n\u011bm na dan\u00e9 pozici<\/a> bude cht\u00edt. Nebojte se oprostit od ciz\u00edch slovn\u00edch spojen\u00ed a typick\u00e9ho \u017eargonu pro va\u0161i spole\u010dnost. Vysv\u011btlete mu jednotliv\u00e9 body lidsky<\/strong> a tak, jak to v\u00a0praxi skute\u010dn\u011b chod\u00ed. Pro kandid\u00e1ta bude pak spousta v\u011bc\u00ed srozumiteln\u011bj\u0161\u00ed, l\u00e9pe se na danou pozici napoj\u00ed a mohou za\u010d\u00edt pracovat i emoce, d\u00edky kter\u00fdm se s\u00a0pozic\u00ed bl\u00ed\u017ee ztoto\u017en\u00ed.<\/p>\n

P\u0159\u00edb\u011bhy se dob\u0159e pamatuj\u00ed<\/h3>\n

Ano, chceme z\u016fstat v\u00a0mysli kandid\u00e1t\u016f co nejhloub\u011bji zako\u0159en\u011bni. Vyu\u017eijte<\/strong> storytelling<\/strong>! Sami z\u00a0vlastn\u00ed zku\u0161enosti v\u00edte, \u017ee kdy\u017e jste sly\u0161eli n\u011bjak\u00fd p\u0159\u00edb\u011bh, pamatovali jste si jej i jeho z\u00e1pletku mnohem v\u00edce, ne\u017e kdy\u017e v\u00e1m n\u011bkdo vypravoval jen kus\u00e9 informace bez logick\u00e9ho propojen\u00ed. Vytvo\u0159te p\u0159\u00edb\u011bh va\u0161\u00ed spole\u010dnosti, kter\u00fd bude jasn\u00fd a snadno zapamatovateln\u00fd. B\u011bhem vypr\u00e1v\u011bn\u00ed zaj\u00edmav\u00e9ho p\u0159\u00edb\u011bhu kandid\u00e1t<\/strong> tak\u00e9 m\u00e9n\u011b ztr\u00e1c\u00ed pozornost a nec\u00edt\u00ed tak velkou nervozitu.<\/p>\n

Storytelling zvy\u0161uje va\u0161i sebed\u016fv\u011bru<\/h3>\n

Kdy\u017e sv\u00e1 tvrzen\u00ed m\u016f\u017eete podpo\u0159it i dobr\u00fdm a pravdiv\u00fdm p\u0159\u00edb\u011bhem, budujete nejen siln\u011bj\u0161\u00ed vazby<\/strong> s\u00a0kandid\u00e1tem, ale tak\u00e9 sami se sebou. Kdy\u017e vypr\u00e1v\u00edte p\u0159\u00edb\u011bh o spole\u010dnosti m\u00e1te ho pod kontrolou. Vy jste tv\u016frcem dan\u00e9ho p\u0159\u00edb\u011bhu. Storytelling tedy pom\u00e1h\u00e1 i v\u00e1m v\u00a0budov\u00e1n\u00ed sebed\u016fv\u011bry<\/strong>. Dok\u00e1\u017eete se d\u00edky n\u011bmu ukotvit v\u00a0dan\u00e9m t\u00e9matu, sami z\u00edsk\u00e1v\u00e1te jistotu b\u011bhem v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed, jeliko\u017e je pro v\u00e1s dan\u00fd p\u0159\u00edb\u011bh jakousi kotvou, kter\u00e1 udr\u017euje tempo a v\u011bcnost rozhovoru.<\/p>\n

\"storytelling\"<\/h2>\n

Jak na storytelling?<\/h2>\n

Po tom, co jsme si uk\u00e1zali pro\u010d je storytelling v\u00a0n\u00e1boru p\u0159\u00ednosn\u00fd<\/strong> se zam\u011b\u0159\u00edme na to, jak takov\u00fd p\u0159\u00edb\u011bh v\u016fbec d\u00e1t dohromady. N\u011bkte\u0159\u00ed n\u00e1bor\u00e1\u0159i jsou od p\u0159\u00edrody obdarovan\u00ed schopnost\u00ed mluvit a vypr\u00e1v\u011bt. Kolikr\u00e1t vyu\u017e\u00edvaj\u00ed storytelling<\/strong>, ani\u017e by p\u0159em\u00fd\u0161leli nad t\u00edm, \u017ee to vlastn\u011b storytelling je. Je to pro n\u011b p\u0159irozenost kandid\u00e1t\u016fm o firm\u011b a pozici sp\u00ed\u0161e vypravovat ne\u017e jen stroze vyjmenov\u00e1vat jednotliv\u00e9 body. Pokud se i vy chcete st\u00e1t vyprav\u011b\u010dem a vyu\u017e\u00edt v\u00fdhody storytellingu zde je p\u00e1r tip\u016f, jak na to.<\/p>\n

1. Kultura spole\u010dnosti jako t\u00e9ma p\u0159\u00edb\u011bhu<\/h3>\n

D\u00edky tomu, \u017ee si lid\u00e9 z\u00a0v\u011bt\u0161\u00ed \u010d\u00e1sti zapamatuj\u00ed, co sly\u0161eli, vybudujte ve sv\u00e9m p\u0159\u00edb\u011bhu takovou kulturu<\/a> firmy, ve kter\u00e9 budou cht\u00edt lid\u00e9 pracovat. Op\u011bt p\u0159ipom\u00edn\u00e1m, pracujte pouze s\u00a0fakty a t\u00edm, co je ve spole\u010dnosti a jej\u00ed kultu\u0159e skute\u010dn\u00e9<\/strong>. P\u0159\u00edb\u011bh nep\u0159ikr\u00e1\u0161lujte n\u011b\u010d\u00edm, co nen\u00ed pravda. Sou\u010d\u00e1st\u00ed dobr\u00e9ho p\u0159\u00edb\u011bhu se chce nakonec st\u00e1t ka\u017ed\u00fd poslucha\u010d, a toho p\u0159ece chceme dos\u00e1hnout i v\u00a0n\u00e1boru.<\/p>\n

2. Podpo\u0159te p\u0159edstavivost poslucha\u010de<\/h3>\n

B\u011bhem sv\u00e9ho vypr\u00e1v\u011bn\u00ed vyu\u017e\u00edvejte i vizu\u00e1ln\u00ed<\/strong> pom\u016fcky. M\u011bjte p\u0159ipraven\u00e9 t\u0159eba video, kter\u00e9 podpo\u0159\u00ed, co o spole\u010dnosti vypr\u00e1v\u00edte. Pou\u017eijte fotky, na kter\u00fdch jasn\u011b demonstrujete to, co kandid\u00e1t<\/strong> sly\u0161el z\u00a0va\u0161ich \u00fast.<\/p>\n

Zaj\u00edm\u00e1 uchaze\u010de vzd\u011bl\u00e1v\u00e1n\u00ed<\/a> ve spole\u010dnosti? Pro\u010d nep\u0159edn\u00e9st p\u0159\u00edb\u011bh, kter\u00fd vypr\u00e1v\u00ed o tom, jak sv\u00e9 zam\u011bstnance vzd\u011bl\u00e1v\u00e1te. Uk\u00e1zkov\u00e9 video nap\u0159\u00edklad ze \u0161kolen\u00ed, kter\u00e9 m\u011blo \u00fasp\u011bch op\u011bt podpo\u0159\u00ed kandid\u00e1tovu p\u0159edstavivost, jak to ve spole\u010dnosti chod\u00ed a vyvol\u00e1 v\u00a0n\u011bm ur\u010dit\u00e9 emoce.<\/p>\n

\"storytelling\"

P\u0159\u00edklad:<\/strong> jak vypad\u00e1 firemn\u00ed kultura? Prezentujte kandid\u00e1t\u016fm fotky z teambuilding\u016f i z oby\u010dejn\u00fdch pracovn\u00edch dn\u00ed. Nebojte se promovat zna\u010dku spole\u010dnosti.<\/em><\/p><\/div>\n

3. Vyu\u017eijte p\u0159\u00edb\u011bhy st\u00e1vaj\u00edc\u00edch zam\u011bstnanc\u016f<\/h3>\n

Berte to tak, \u017ee p\u0159ed\u00e1v\u00e1te kandid\u00e1tovi reference<\/strong>. Jako n\u00e1bor\u00e1\u0159 se pohybujete mezi lidmi z\u00a0va\u0161\u00ed spole\u010dnosti, komunikujete s\u00a0nimi. Nebojte se jich zeptat, co je na jejich pr\u00e1ci nejv\u00edce motivuje<\/strong> a pro\u010d by v\u016fbec spole\u010dnost doporu\u010dili n\u011bkomu nezn\u00e1m\u00e9mu. V\u0161echny tyto informace m\u016f\u017eete pou\u017e\u00edt ve sv\u00e9m vypr\u00e1v\u011bn\u00ed. Nebojte se zam\u011bstnance i citovat a kandid\u00e1tovi jasn\u011b \u0159ekn\u011bte, \u017ee jsou to p\u0159\u00edb\u011bhy lid\u00ed, kte\u0159\u00ed ve spole\u010dnosti u\u017e n\u011bjakou dobu pracuj\u00ed.<\/p>\n

Vy sami nepodce\u0148ujte dobrou<\/strong> p\u0159\u00edpravu. Jak u\u017e zde bylo n\u011bkolikr\u00e1t \u0159e\u010deno bu\u010fte autenti\u010dt\u00ed, jedin\u011b tak m\u016f\u017eete pomoc\u00ed storytellingu spole\u010dnost \u00fasp\u011b\u0161n\u011b prodat.<\/em><\/p><\/blockquote>\n

Tip na z\u00e1v\u011br:<\/strong> Nebojte se kandid\u00e1ta p\u0159izvat na n\u011bkter\u00fd z\u00a0va\u0161ich t\u00fdmov\u00fdch hovor\u016f, p\u0159\u00edpadn\u011b ho pozv\u011bte, a\u0165 se \u00fa\u010dastn\u00ed<\/strong> n\u011bkter\u00e9ho z\u00a0va\u0161ich setk\u00e1n\u00ed. Nechte kandid\u00e1ta, v\u00a0pat\u0159i\u010dn\u00fdch mez\u00edch, nahl\u00e9dnout pod pokli\u010dku, a\u0165 m\u016f\u017ee s\u00e1m na vlastn\u00ed k\u016f\u017ei posoudit, jak\u00fd t\u00fdm ho za dve\u0159mi va\u0161\u00ed spole\u010dnosti \u010dek\u00e1 a jeho p\u0159edstavivost<\/strong> vzbuzen\u00e1 storytellingem nabyde skute\u010dn\u00fdch rozm\u011br\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Snad ka\u017ed\u00fd \u010dlov\u011bk m\u00e1 r\u00e1d p\u0159\u00edb\u011bhy. A\u0165 u\u017e r\u00e1di poslouch\u00e1te vypr\u00e1v\u011bn\u00ed va\u0161ich d\u011bt\u00ed o tom, jak se jim da\u0159\u00ed ve \u0161kole nebo si posed\u00edte se sv\u00fdmi prarodi\u010di a hlt\u00e1te historky z\u00a0jejich ml\u00e1d\u00ed. Storytelling aneb vypravov\u00e1n\u00ed p\u0159\u00edb\u011bh\u016f, v\u00e1s dok\u00e1\u017ee vt\u00e1hnout do centra d\u011bn\u00ed a procvi\u010dit va\u0161i p\u0159edstavivost. Te\u010f si p\u0159edstavte, \u017ee storytelling takhle zapracuje v mysli […]<\/p>\n","protected":false},"author":17,"featured_media":5256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[56,20,9],"tags":[35,34,45,24,33,49,46],"class_list":["post-6544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalistika","category-prace-a-kariera","category-vzdelavani","tag-kariera","tag-lepsi-prace","tag-motivace","tag-nova-prace","tag-novy-zacatek","tag-osobni-rozvoj","tag-prace"],"yoast_head":"\nJak na storytelling jako sou\u010d\u00e1st n\u00e1borov\u00e9ho procesu<\/title>\n<meta name=\"description\" content=\"Kdo by nemiloval p\u0159\u00edb\u011bhy. Zakomponujte je i do n\u00e1borov\u00e9ho procesu va\u0161\u00ed spole\u010dnosti a vyu\u017e\u00edvejte storytelling v cel\u00e9 jeho kr\u00e1se.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-na-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak na storytelling jako sou\u010d\u00e1st n\u00e1borov\u00e9ho procesu\" \/>\n<meta property=\"og:description\" content=\"Kdo by nemiloval p\u0159\u00edb\u011bhy. 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