{"id":6540,"date":"2023-02-21T09:34:38","date_gmt":"2023-02-21T08:34:38","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6540"},"modified":"2023-02-12T13:36:23","modified_gmt":"2023-02-12T12:36:23","slug":"blokatory-reklam-adblock","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/blokatory-reklam-adblock\/","title":{"rendered":"Blok\u00e1tory reklam: Jak funguje adblock a je dobr\u00e9 ho pou\u017e\u00edvat?"},"content":{"rendered":"

Reklamy zahlcuj\u00ed internet, n\u011bkter\u00e9 webov\u00e9 str\u00e1nky se p\u0159es velkou m\u00edru reklam st\u00e1vaj\u00ed nep\u0159ehledn\u00e9. U\u017eivatel internetu m\u00e1 dnes ji\u017e mo\u017enost si vybrat z n\u011bkolika druh\u016f blok\u00e1tor\u016f reklam, nap\u0159. adblock. Co to ale znamen\u00e1 pro provozovatele webov\u00fdch str\u00e1nek? Maj\u00ed blok\u00e1tory n\u011bjak\u00e9 nev\u00fdhody? Odpov\u011bdi nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek.<\/span><\/strong><\/p>\n

Funkce blok\u00e1tor\u016f reklam<\/span><\/h2>\n

Blok\u00e1tory reklam funguj\u00ed tak, \u017ee zji\u0161\u0165uj\u00ed a blokuj\u00ed zobrazov\u00e1n\u00ed online reklam na webov\u00fdch str\u00e1nk\u00e1ch<\/strong> a to bu\u010f pomoc\u00ed filtrov\u00e1n\u00ed adres URL, filtrov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov<\/a> nebo kombinac\u00ed obou. Tyto programy mohou tak\u00e9 blokovat JavaScript a dal\u0161\u00ed skriptovac\u00ed jazyky. A tak\u00e9 sledovac\u00ed pixely, kter\u00e9 se na n\u011bkter\u00fdch webech pou\u017e\u00edvaj\u00ed ke shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o u\u017eivatel\u00edch. Blok\u00e1tory reklam jsou k dispozici pro mnoho r\u016fzn\u00fdch webov\u00fdch prohl\u00ed\u017ee\u010d\u016f a lze je nainstalovat jako roz\u0161\u00ed\u0159en\u00ed prohl\u00ed\u017ee\u010de, z\u00e1suvn\u00e9 moduly prohl\u00ed\u017ee\u010de nebo samostatn\u00e9 aplikace. Lze je tak\u00e9 pou\u017e\u00edt k blokov\u00e1n\u00ed reklam na mobiln\u00edch za\u0159\u00edzen\u00edch.<\/span><\/p>\n

Blok\u00e1tory reklam se pou\u017e\u00edvaj\u00ed k blokov\u00e1n\u00ed \u0159ady reklam \u2013 vyskakovac\u00edch oken, bannerov\u00fdch reklam a videoreklam.<\/strong> N\u011bkter\u00e9 blokova\u010de reklam mohou tak\u00e9 blokovat reklamy z konkr\u00e9tn\u00edch web\u016f a z konkr\u00e9tn\u00edch s\u00edt\u00ed, jako je Google AdSense a DoubleClick. Krom\u011b blokov\u00e1n\u00ed reklam lze blok\u00e1tory reklam pou\u017e\u00edt k blokov\u00e1n\u00ed sledovac\u00edch soubor\u016f cookies, kter\u00e9 n\u011bkter\u00e9 webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed u\u017eivatel\u016f.<\/span><\/p>\n

Blok\u00e1tory reklam jsou st\u00e1le roz\u0161\u00ed\u0159en\u011bj\u0161\u00ed a n\u011bkter\u00e9 odhady uv\u00e1d\u011bj\u00ed, \u017ee je nyn\u00ed pou\u017e\u00edv\u00e1 20\u201330 % u\u017eivatel\u016f internetu.<\/strong> N\u011bkter\u00e9 webov\u00e9 str\u00e1nky v\u0161ak podnikly kroky, aby zabr\u00e1nily fungov\u00e1n\u00ed blok\u00e1tor\u016f reklam. Bu\u010f jejich deaktivac\u00ed, nebo zobrazov\u00e1n\u00edm reklam z jin\u00fdch zdroj\u016f. V reakci na to n\u011bkter\u00e9 blok\u00e1tory reklam p\u0159idaly funkce, kter\u00e9 tato omezen\u00ed obch\u00e1zej\u00ed. Blok\u00e1tory maj\u00ed v\u0161ak funkci, kdy je lze tak\u00e9 pou\u017e\u00edt k blokov\u00e1n\u00ed malwaru a k ochran\u011b u\u017eivatel\u016f p\u0159ed phishingem<\/a>.<\/span><\/p>\n

V\u00fdhody blok\u00e1toru reklam adblock<\/span><\/h2>\n

V\u00fdhodou pro u\u017eivatele internetu je, \u017ee blokov\u00e1n\u00edm reklam se m\u016f\u017ee sn\u00ed\u017eit velikost p\u0159en\u00e1\u0161en\u00fdch dat, co\u017e v d\u016fsledku nejen zrychl\u00ed na\u010d\u00edt\u00e1n\u00ed str\u00e1nek, ale m\u016f\u017ee v\u00e9st i k \u00faspo\u0159e mobiln\u00edch dat p\u0159i tarifech s omezen\u00fdm mno\u017estv\u00edm dat na m\u011bs\u00edc. N\u011bkter\u00e9 reklamy jsou v\u0161ak blok\u00e1torem reklam pouze skryty, tak\u017ee k p\u0159enosu a na\u010dten\u00ed do prohl\u00ed\u017ee\u010de stejn\u011b dojde. Webov\u00e1 str\u00e1nka bez reklam<\/a> je v\u0161eobecn\u011b p\u0159ehledn\u011bj\u0161\u00ed, jeliko\u017e neobsahuje ru\u0161iv\u00e9 prvky. Dal\u0161\u00ed v\u00fdhodou blokov\u00e1n\u00ed reklamy je zv\u00fd\u0161en\u00ed bezpe\u010dnosti. Existuj\u00ed nap\u0159\u00edklad podvodn\u00e9 reklamy, kter\u00e9 zobrazuj\u00ed podvodn\u00fd inzer\u00e1t a vyb\u00edraj\u00ed pen\u00edze.<\/span><\/p>\n

\u00a0\"Blok\u00e1tor<\/p>\n

Nev\u00fdhody blok\u00e1tor\u016f reklam<\/span><\/h2>\n

Blok\u00e1tory reklam v\u0161ak nejsou bez sv\u00fdch nev\u00fdhod. Mohou naru\u0161ovat fungov\u00e1n\u00ed n\u011bkter\u00fdch webov\u00fdch str\u00e1nek a mohou tak\u00e9 zp\u016fsobit prodlou\u017een\u00ed doby na\u010d\u00edt\u00e1n\u00ed str\u00e1nky.<\/strong> N\u011bkter\u00e9 weby nav\u00edc spol\u00e9haj\u00ed na p\u0159\u00edjmy z reklam, aby z\u016fstaly funk\u010dn\u00ed a proto m\u016f\u017ee m\u00edt pou\u017e\u00edv\u00e1n\u00ed blok\u00e1tor\u016f reklam negativn\u00ed dopad na p\u0159\u00edjmy webu.<\/span><\/p>\n

Blok\u00e1tory reklam mohou m\u00edt negativn\u00ed dopad na v\u00fddr\u017e baterie, proto\u017ee mohou zv\u00fd\u0161it spot\u0159ebu energie mobiln\u00edch za\u0159\u00edzen\u00ed. Je tak\u00e9 d\u016fle\u017eit\u00e9 poznamenat, \u017ee n\u011bkter\u00e9 blok\u00e1tory reklam mohou shroma\u017e\u010fovat u\u017eivatelsk\u00e1 data, tak\u017ee u\u017eivatel\u00e9 by si m\u011bli p\u0159edem zkontrolovat z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f.<\/strong><\/span><\/p>\n

Dal\u0161\u00ed mo\u017enosti internetu bez reklam<\/span><\/h2>\n

Blok\u00e1tory reklam nejsou jedin\u00fdm zp\u016fsobem, jak blokovat reklamy. Roz\u0161\u00ed\u0159en\u00ed prohl\u00ed\u017ee\u010de, jako je uBlock Origin a Adblock Plus, lze pou\u017e\u00edt k blokov\u00e1n\u00ed reklam, sledovac\u00edch soubor\u016f cookies<\/a> a malwaru z konkr\u00e9tn\u00edch webov\u00fdch str\u00e1nek nebo s\u00edt\u00ed. N\u011bkter\u00e9 prohl\u00ed\u017ee\u010de, jako je Safari a Firefox, nav\u00edc nab\u00edzej\u00ed vestav\u011bn\u00e9 funkce blokov\u00e1n\u00ed reklam.\u00a0<\/span><\/p>\n

Nau\u010dte se programovat v na\u0161em kurzu<\/span><\/a><\/span><\/span><\/p>\n

Adblock \u2013 blokovat \u010di neblokovat?<\/span><\/h2>\n

Mnoho web\u016f m\u00e1 podstatn\u00fd zdroj p\u0159\u00edjm\u016f pr\u00e1v\u011b z reklam<\/strong>. V p\u0159\u00edpad\u011b, \u017ee se na jeho webu reklamy nezobrazuj\u00ed, p\u0159ich\u00e1z\u00ed o potencion\u00e1ln\u00ed p\u0159\u00edjmy. Provozovatel webu je tedy mnohdy nucen pro radik\u00e1ln\u00ed \u0159e\u0161en\u00ed. Nej\u010dast\u011bji provozovatel\u00e9 zt\u011b\u017euj\u00ed fungov\u00e1n\u00ed blokov\u00e1n\u00ed reklamy, dal\u0161\u00edm zp\u016fsobem je omezen\u00ed obsahu webu pro u\u017eivatele, kte\u0159\u00ed reklamy blokuj\u00ed, nebo nab\u00eddnut\u00ed pr\u00e9miov\u00e9 verze za poplatek, av\u0161ak bez reklam.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Reklamy zahlcuj\u00ed internet, n\u011bkter\u00e9 webov\u00e9 str\u00e1nky se p\u0159es velkou m\u00edru reklam st\u00e1vaj\u00ed nep\u0159ehledn\u00e9. U\u017eivatel internetu m\u00e1 dnes ji\u017e mo\u017enost si vybrat z n\u011bkolika druh\u016f blok\u00e1tor\u016f reklam, nap\u0159. adblock. Co to ale znamen\u00e1 pro provozovatele webov\u00fdch str\u00e1nek? Maj\u00ed blok\u00e1tory n\u011bjak\u00e9 nev\u00fdhody? Odpov\u011bdi nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek. Funkce blok\u00e1tor\u016f reklam Blok\u00e1tory reklam funguj\u00ed tak, \u017ee zji\u0161\u0165uj\u00ed a blokuj\u00ed […]<\/p>\n","protected":false},"author":14,"featured_media":6541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[166,65,66,310],"class_list":["post-6540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazeno","tag-finance","tag-marketing","tag-online-marketing","tag-penize"],"yoast_head":"\nBlok\u00e1tory reklam: Jak funguje adblock a je dobr\u00e9 ho pou\u017e\u00edvat?<\/title>\n<meta name=\"description\" content=\"Blok\u00e1tory reklam, nap\u0159. adblock, funguj\u00ed tak, \u017ee blokuj\u00ed zobrazov\u00e1n\u00ed reklam na webu pomoc\u00ed filtrov\u00e1n\u00ed adres URL a kl\u00ed\u010dov\u00fdch slov.\" \/>\n<meta name=\"robots\" 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