{"id":6535,"date":"2023-02-23T09:38:03","date_gmt":"2023-02-23T08:38:03","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6535"},"modified":"2023-02-12T13:39:37","modified_gmt":"2023-02-12T12:39:37","slug":"chatbot","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/chatbot\/","title":{"rendered":"Chatbot: pomocn\u00edk modern\u00edho e-shopu\u00a0"},"content":{"rendered":"

Chatbot je po\u010d\u00edta\u010dov\u00fd program, kter\u00fd simuluje a zpracov\u00e1v\u00e1 lidskou konverzaci, co\u017e lidem umo\u017e\u0148uje interakci s digit\u00e1ln\u00edmi za\u0159\u00edzen\u00edmi. Chatboty lze pou\u017e\u00edvat pro r\u016fzn\u00e9 \u00fa\u010dely, jako je z\u00e1kaznick\u00fd servis, marketing, ale i z\u00e1bava. Chatboti jsou st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed, proto\u017ee mohou poskytnout efektivn\u011bj\u0161\u00ed a n\u00e1kladov\u011b efektivn\u011bj\u0161\u00ed zp\u016fsob interakce se z\u00e1kazn\u00edky.<\/span><\/strong><\/p>\n

Co je chatbot?<\/span><\/h2>\n

Chatbot je po\u010d\u00edta\u010dov\u00fd program, kter\u00fd se vyu\u017e\u00edv\u00e1 pro komunikaci s lidmi. Chatboti jsou schopni poskytovat personalizovan\u00e9 z\u00e1kaznick\u00e9 slu\u017eby, proto\u017ee si pamatuj\u00ed u\u017eivatelsk\u00e1 data a preference. Lze je pou\u017e\u00edt k automatizaci b\u011b\u017en\u00fdch \u00fakol\u016f, jako je poskytov\u00e1n\u00ed z\u00e1kaznick\u00fdch slu\u017eeb a z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby od u\u017eivatel\u016f.<\/strong> V \u010cR se nej\u010dast\u011bji se chatbot vyu\u017e\u00edv\u00e1 v z\u00e1kaznick\u00e9 podpo\u0159e na webov\u00fdch str\u00e1nk\u00e1ch firmy nebo e-shopu, kde nahrazuje \u017eiv\u00e9 oper\u00e1tory.<\/span><\/p>\n

Historie chatbot\u016f<\/span><\/h2>\n

Zaj\u00edmavost\u00ed je, \u017ee prvn\u00ed n\u00e1vrhy poch\u00e1zej\u00ed u\u017e z roku 1950, kdy byl publikov\u00e1n tzv. Turing\u016fv test, kter\u00fd se zab\u00fdval um\u011blou inteligenc\u00ed. <\/strong>V roce 1966 usp\u011bl se sv\u00fdm programem Eliza, profesor\u00a0<\/span>Weizenbaum, kter\u00fd jej vyvinul pro simulaci psychoterepeutick\u00e9ho rozhovoru.<\/strong> Mezi dal\u0161\u00ed \u00fasp\u011b\u0161n\u00fd se \u0159ad\u00ed z roku 1995 program\u00a0 A.L.I.C.E. Samotn\u00fd term\u00edn ChatterBot je z\u00e1sluhou Michaela Mauldina, kter\u00fd v 90. letech vydal program Lycon co\u017e byl webov\u00fd prohl\u00ed\u017ee\u010d a tak\u00e9 Verbot, kter\u00fd se zab\u00fdval chatov\u00e1n\u00edm.<\/span><\/p>\n

Jak funguje chatbot?<\/span><\/h2>\n

V sou\u010dasn\u00e9 dob\u011b existuj\u00ed dva druhy chatbot\u016f. Prvn\u00ed z nich je AI \u2013 um\u011bl\u00e1 inteligence<\/strong>. Takov\u00fd chatbot dok\u00e1\u017ee komunikovat se z\u00e1kazn\u00edkem na konkr\u00e9tn\u00ed situaci. Jedn\u00e1 se v\u0161ak o hodn\u011b n\u00e1ro\u010dn\u00e9 programy na zprovozn\u011bn\u00ed.<\/span><\/p>\n

Druh\u00fdm typem chatbota je ten, kter\u00fd m\u00e1 naprogramovan\u00e9 sc\u00e9n\u00e1\u0159e pro ur\u010dit\u00fd druh konverzace p\u0159\u00edpadn\u011b m\u00e1 p\u0159ipraven\u00e9 odpov\u011bdi na konkr\u00e9tn\u00ed ot\u00e1zky.<\/strong> Jedn\u00e1 se o chatbota, kter\u00fd se vyskytuje p\u0159ev\u00e1\u017en\u011b na e-shopech a dal\u0161\u00edch webov\u00fdch str\u00e1nk\u00e1ch pro z\u00e1kazn\u00edky,<\/a> klienty nebo u\u017eivatele. Takov\u00fd chatbot dok\u00e1\u017ee efektivn\u011b odbavit velk\u00e9 mno\u017estv\u00ed podobn\u00fdch dotaz\u016f, p\u0159\u00edpadn\u011b odk\u00e1\u017ee u\u017eivatele spr\u00e1vn\u00fdm sm\u011brem.<\/span><\/p>\n

Chatbot funguje d\u00edky specializovan\u00e9mu frameworku<\/strong>, kter\u00fd umo\u017e\u0148uje odes\u00edl\u00e1n\u00ed a p\u0159ij\u00edm\u00e1n\u00ed zpr\u00e1v mezi u\u017eivatelem a chatbotem. V syst\u00e9mu se obvykle je\u0161t\u011b pou\u017e\u00edv\u00e1 komponenta, kter\u00e1 m\u00e1 za \u00fakol odhadnout, jak m\u00e1 na po\u017eadavky u\u017eivatele zareagovat. Technologie je zalo\u017een\u00e1 na porozum\u011bn\u00ed jazyku. Porozum\u011bn\u00ed v \u010de\u0161tin\u011b je dostupn\u00e9, ale zat\u00edm nen\u00ed na takov\u00e9 \u00farovni, jako je tomu u angli\u010dtiny. V \u010desk\u00e9m jazyce je pot\u0159eba si d\u00e1vat pozor na diakritiku.<\/strong> Chatbota je toti\u017e pot\u0159eba nau\u010dit porozum\u011bt textu s diakritikou i bez n\u00ed.<\/span><\/p>\n

\"Chatbot\"

Chatbot m\u00e1 naprogramovan\u00fd sc\u00e9n\u00e1\u0159 pro ur\u010dit\u00fd druh konverzace a m\u00e1 p\u0159ipraven\u00e9 odpov\u011bdi na konkr\u00e9tn\u00ed ot\u00e1zky.<\/p><\/div>\n

Jak vyu\u017e\u00edt chatbota?<\/span><\/h2>\n

Um\u00edstit chatbota na sv\u016fj web nebo e-shop p\u0159in\u00e1\u0161\u00ed \u0159adu v\u00fdhod.<\/span><\/p>\n

Uv\u00edt\u00e1n\u00ed<\/span><\/h3>\n

Chatbota lze zapojit u\u017e p\u0159i vstupu u\u017eivatele na str\u00e1nku.<\/strong> Prvn\u00ed dojem je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed marketingu. P\u0159iv\u00edt\u00e1n\u00ed nov\u00e9ho z\u00e1kazn\u00edka nap\u0159. na e-shopu, nab\u00eddnut\u00ed odpov\u011bd\u00ed na nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky nebo poskytnut\u00ed d\u016fle\u017eit\u00fdch telefonn\u00edch \u010d\u00edsel, to jsou kroky, kter\u00e9 z\u00e1kazn\u00edkovi ji\u017e z po\u010d\u00e1tku u\u0161et\u0159\u00ed spoustu \u010dasu a pomohou mu s orientac\u00ed v nov\u00e9m prost\u0159ed\u00ed webov\u00fdch str\u00e1nek.\u00a0<\/span><\/p>\n

Zpr\u00e1va o nep\u0159\u00edtomnosti<\/span><\/h3>\n

V p\u0159\u00edpad\u011b, \u017ee z\u00e1kazn\u00edk vkro\u010d\u00ed na webov\u00e9 str\u00e1nky mimo pracovn\u00ed nebo otev\u00edrac\u00ed dobu, je mo\u017en\u00e9 chatbota vyu\u017e\u00edt pro sd\u011blen\u00ed t\u00e9to skute\u010dnosti<\/strong> a p\u0159edat informace o tom, kdy bude mo\u017en\u00e9 pracovn\u00edky kontaktovat.<\/span><\/p>\n

Pr\u016fzkum<\/span><\/h3>\n

Chatbot je ide\u00e1ln\u00edm pomocn\u00edkem p\u0159i zpracov\u00e1n\u00ed pr\u016fzkum\u016f.<\/strong> Pomoc\u00ed chatbota lze pokl\u00e1dat ot\u00e1zky s nab\u00eddnut\u00fdmi odpov\u011b\u010fmi i prostorem pro vlastn\u00ed odpov\u011bdi, kter\u00e9 si pot\u00e9 m\u016f\u017eete vyhodnotit.\u00a0<\/span><\/p>\n

Vyu\u017eit\u00ed chatbota v HR<\/span><\/h2>\n

V dne\u0161n\u00ed dob\u011b lze vyu\u017e\u00edt chatbota i pro n\u00e1borov\u00e9 aktivity.\u00a0<\/span>Chatbot dok\u00e1\u017ee podpo\u0159it HR kampan\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch i na webov\u00fdch str\u00e1nk\u00e1ch spole\u010dnosti.<\/strong> Chatbot um\u00edst\u011bn\u00fd na webov\u00fdch str\u00e1nk\u00e1ch spole\u010dnosti, kter\u00e1 aktu\u00e1ln\u011b nab\u00edr\u00e1 nov\u00e9 zam\u011bstnance je ide\u00e1ln\u00ed zp\u016fsob, jak odchytit vhodn\u00e9ho kandid\u00e1ta. Chatbota si m\u016f\u017ee ka\u017ed\u00e1 spole\u010dnost personifikovat na m\u00edru pro ka\u017edou pracovn\u00ed pozici.\u00a0<\/a><\/span><\/p>\n

Dok\u00e1\u017ee zjistit z\u00e1kladn\u00ed \u00fadaje o uchaze\u010di, \u010dasov\u00e9 mo\u017enosti n\u00e1stupu i jeho o\u010dek\u00e1v\u00e1n\u00ed. M\u016f\u017ee se ho zeptat se na p\u0159edchoz\u00ed pracovn\u00ed zku\u0161enosti, jeho znalosti a dovednosti. Nav\u00edc si m\u016f\u017ee od potencion\u00e1ln\u00edho uchaze\u010de vy\u017e\u00e1dat jeho CV, motiva\u010dn\u00ed dopis i doporu\u010den\u00ed. Chatbot z\u00edskan\u00e9 \u00fadaje zas\u00edl\u00e1 p\u0159\u00edmo HR specialistovi,<\/a> kter\u00fd \u00fadaje vyhodnot\u00ed a uchaze\u010dovi se v p\u0159\u00edpad\u011b, \u017ee spl\u0148uje po\u017eadavky ozve.<\/span><\/p>\n

Pro uchaze\u010de lze vytvo\u0159it chatbota, kter\u00fd odpov\u00edd\u00e1 nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky jako jsou pracovn\u00ed doba, benefity, plat, pravidla apod.\u00a0\u00a0<\/span><\/p>\n

Studujte kurz personalistiky 100% online<\/span><\/a><\/span><\/span><\/p>\n

Chatbot je online 24\/7<\/span><\/h2>\n

V\u00fdhodou chatbota je, \u017ee je online 24\/7\/365, odpov\u00ed tedy okam\u017eit\u011b a kdykoliv.<\/strong> Interakce se z\u00e1kazn\u00edky i potenci\u00e1ln\u00edm kandid\u00e1tem m\u016f\u017ee tak prob\u00edhat kdykoliv bez ohledu na pracovn\u00ed dobu zam\u011bstnanc\u016f. T\u00edm, \u017ee se jedn\u00e1 o automatizovan\u00fd proces tak firmy, kter\u00e9 ho vyu\u017e\u00edvaj\u00ed \u0161et\u0159\u00ed sv\u016fj \u010das i pen\u00edze<\/strong>. Dal\u0161\u00ed v\u00fdhodou jsou n\u00edzk\u00e9 n\u00e1klady, plat\u00ed se pouze za jeho instalaci a p\u0159\u00edpadn\u011b i dodate\u010dn\u00e9 funkce. V\u00fdhodu p\u0159in\u00e1\u0161\u00ed i samotn\u00fdm u\u017eivatel\u016fm, kte\u0159\u00ed jeho funkce ocen\u00ed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Chatbot je po\u010d\u00edta\u010dov\u00fd program, kter\u00fd simuluje a zpracov\u00e1v\u00e1 lidskou konverzaci, co\u017e lidem umo\u017e\u0148uje interakci s digit\u00e1ln\u00edmi za\u0159\u00edzen\u00edmi. Chatboty lze pou\u017e\u00edvat pro r\u016fzn\u00e9 \u00fa\u010dely, jako je z\u00e1kaznick\u00fd servis, marketing, ale i z\u00e1bava. Chatboti jsou st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed, proto\u017ee mohou poskytnout efektivn\u011bj\u0161\u00ed a n\u00e1kladov\u011b efektivn\u011bj\u0161\u00ed zp\u016fsob interakce se z\u00e1kazn\u00edky. Co je chatbot? Chatbot je po\u010d\u00edta\u010dov\u00fd program, kter\u00fd se […]<\/p>\n","protected":false},"author":14,"featured_media":6536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,56],"tags":[318,30,31],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-personalistika","tag-internet","tag-jak-si-usnadnit-praci","tag-tipy-na-aplikace"],"yoast_head":"\nChatbot: pomocn\u00edk modern\u00edho e-shopu\u00a0<\/title>\n<meta name=\"description\" content=\"Chatbot je po\u010d\u00edta\u010dov\u00fd program, kter\u00fd simuluje a zpracov\u00e1v\u00e1 lidskou konverzaci, co\u017e lidem umo\u017e\u0148uje interakci s digit\u00e1ln\u00edmi za\u0159\u00edzen\u00edmi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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