{"id":6467,"date":"2025-05-07T09:09:59","date_gmt":"2025-05-07T07:09:59","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6467"},"modified":"2025-05-07T09:10:31","modified_gmt":"2025-05-07T07:10:31","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/influencer-marketing\/","title":{"rendered":"Je influencer marketing jen pro velk\u00e9 hr\u00e1\u010de?"},"content":{"rendered":"<p><strong>Influencer marketing se v mnoha ohledech zaslou\u017eil o zviditeln\u011bn\u00ed brand\u016f a produkt\u016f. Rovn\u011b\u017e m\u00e1 vliv na zv\u00fd\u0161en\u00ed konverz\u00ed. \u010casto ale z\u016fst\u00e1v\u00e1 nepochopen. Zejm\u00e9na u majitel\u016f mal\u00fdch firem. Je to proto, \u017ee influence\u0159i jsou obvykle spojov\u00e1ni sp\u00ed\u0161e se zna\u010dkami, kter\u00e9 si je mohou dovolit. M\u00e9n\u011b u\u017e pak se start-upy a e-shopy, kter\u00e9 je pot\u0159ebuj\u00ed nejv\u00edce. <\/strong><\/p>\n<p>V tomto p\u0159\u00edsp\u011bvku se budeme zab\u00fdvat t\u00edm, jak m\u016f\u017eete influencer marketing vyu\u017e\u00edt pro sv\u00e9 podnik\u00e1n\u00ed, i kdy\u017e jste mal\u00e1 firma. Odpov\u00edme tak\u00e9 na \u010dasto kladen\u00e9 ot\u00e1zky o influencer marketingu, kter\u00e9 by v\u00e1m mohly pomoci za\u010d\u00edt.<\/p>\n<h2>Co je influencer marketing?<\/h2>\n<p>Platformy soci\u00e1ln\u00edch s\u00edt\u00ed jsou v posledn\u00edch letech st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. D\u00edky tomu se influencer marketing st\u00e1v\u00e1 pro firmy st\u00e1le \u00fa\u010dinn\u011bj\u0161\u00edm zp\u016fsobem propagace jejich produkt\u016f a slu\u017eeb. <strong>Influencer marketing je forma word-of-mouth marketingu. <\/strong>Vyu\u017e\u00edv\u00e1 potvrzen\u00ed a doporu\u010den\u00ed vlivn\u00fdch lid\u00ed na <a href=\"https:\/\/orangeacademy.cz\/clanky\/pinterest\/\" target=\"_blank\" rel=\"noopener\">soci\u00e1ln\u00edch s\u00edt\u00edch<\/a> k osloven\u00ed v\u011bt\u0161\u00edho publika.<\/p>\n<p>Pokud jde o influencer marketing, je t\u0159eba m\u00edt na pam\u011bti n\u011bkolik kl\u00ed\u010dov\u00fdch v\u011bc\u00ed:<\/p>\n<ul>\n<li>najd\u011bte influencery, kte\u0159\u00ed jsou <strong>relevantn\u00ed<\/strong> pro va\u0161e podnik\u00e1n\u00ed,<\/li>\n<li>vyberte si takov\u00e9 influncery, kte\u0159\u00ed maj\u00ed velk\u00fd <strong>po\u010det sleduj\u00edc\u00edch<\/strong>,<\/li>\n<li>jejich <strong>c\u00edlov\u00e1 skupina<\/strong> by se m\u011bla kr\u00fdt s\u00a0to va\u0161\u00ed,<\/li>\n<li>ne\u017e potvrd\u00edte spolupr\u00e1ci, ujist\u011bte se, \u017ee maj\u00ed <strong>dobrou pov\u011bst<\/strong>,<\/li>\n<li>dobr\u00fd vztah se sv\u00fdm publikem je rovn\u011b\u017e velkou devizou influencera.<\/li>\n<\/ul>\n<p>V neposledn\u00ed \u0159ad\u011b se mus\u00edte ujistit, \u017ee va\u0161e <strong>partnerstv\u00ed s influencerem je oboustrann\u011b v\u00fdhodn\u00e9<\/strong>. Ob\u011b strany by m\u011bly spoluprac\u00ed n\u011bco z\u00edskat. Pokud se influencer marketing prov\u00e1d\u00ed spr\u00e1vn\u011b, jedn\u00e1 se o skv\u011bl\u00fd zp\u016fsob, jak oslovit nov\u00e9 z\u00e1kazn\u00edky a rozv\u00edjet sv\u00e9 podnik\u00e1n\u00ed.<\/p>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\/\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6471\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing4.jpg\" alt=\"Influencer marketing\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing4.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing4-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2>Mohou z\u00a0influencer marketingu profitovat i mal\u00e9 firmy?<\/h2>\n<p>Existuje \u0159ada v\u011bc\u00ed, jak mohou mal\u00e9 firmy influencer marketing vyu\u017e\u00edt:<\/p>\n<ul>\n<li>mohou identifikovat kl\u00ed\u010dov\u00e9 influencery ve sv\u00e9m oboru a oslovit je za \u00fa\u010delem <strong>nav\u00e1z\u00e1n\u00ed vztah\u016f,<\/strong><\/li>\n<li>mohou vytv\u00e1\u0159et <strong>obsah<\/strong>, kter\u00fd je ur\u010den ke sd\u00edlen\u00ed influencery (p\u0159\u00edsp\u011bvky na blogu, infografiky nebo videa),<\/li>\n<li>mohou influencer\u016fm nab\u00eddnout <strong>pob\u00eddky za sd\u00edlen\u00ed<\/strong> jejich obsahu, nap\u0159\u00edklad slevy nebo exkluzivn\u00ed produkty,<\/li>\n<li>mohou se samoz\u0159ejm\u011b rovnou dohodnout na <strong>placen\u00e9 spolupr\u00e1ci<\/strong> v\u00a0rozsahu, kter\u00fd se jim vyplat\u00ed.<\/li>\n<\/ul>\n<h2>Influencer marketing krok za krokem<\/h2>\n<ol>\n<li><strong>Definujte si sv\u00e9 c\u00edle<\/strong>. Ne\u017e za\u010dnete influencery oslovovat, v\u011bnujte n\u011bjak\u00fd \u010das p\u0159em\u00fd\u0161len\u00ed o tom, \u010deho chcete svou marketingovou kampan\u00ed s influencery dos\u00e1hnout.<\/li>\n<\/ol>\n<p>Chcete zv\u00fd\u0161it pov\u011bdom\u00ed o <a href=\"https:\/\/orangeacademy.cz\/clanky\/budovani-znacky\/\" target=\"_blank\" rel=\"noopener\">zna\u010dce<\/a>? Zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost sv\u00fdch webov\u00fdch str\u00e1nek? Zv\u00fd\u0161it prodej konkr\u00e9tn\u00edho produktu?<\/p>\n<p>Jakmile budete v\u011bd\u011bt, \u010deho chcete dos\u00e1hnout, budete moci l\u00e9pe naj\u00edt ty spr\u00e1vn\u00e9 influencery. Zv\u00fd\u0161\u00ed se i pravd\u011bpodobnost \u00fasp\u011bchu va\u0161\u00ed reklamn\u00ed kampan\u011b a vz\u00e1jemn\u00e9 spolupr\u00e1ce.<\/p>\n<ol start=\"2\">\n<li><strong>Ur\u010dete svou c\u00edlovou skupinu<\/strong>. Kdo jsou lid\u00e9, kter\u00e9 chcete sv\u00fdm produktem nebo slu\u017ebou oslovit? Jakmile v\u00edte, kdo je va\u0161e c\u00edlov\u00e1 skupina, m\u016f\u017eete za\u010d\u00edt hledat influencery, jejich\u017e publikum se p\u0159ekr\u00fdv\u00e1 s va\u0161\u00edm.<\/li>\n<li><strong>Prozkoumejte obl\u00edben\u00e9 platformy<\/strong>. V\u011bnujte n\u011bjak\u00fd \u010das pr\u016fzkumu. Jak\u00e9 platformy soci\u00e1ln\u00edch s\u00edt\u00ed jsou u va\u0161\u00ed c\u00edlov\u00e9 skupiny nejobl\u00edben\u011bj\u0161\u00ed? Pot\u00e9 vyhledejte influencery, kte\u0159\u00ed jsou na t\u011bchto platform\u00e1ch aktivn\u00ed a maj\u00ed velk\u00e9 mno\u017estv\u00ed sleduj\u00edc\u00edch. Pokud pat\u0159\u00ed do va\u0161\u00ed c\u00edlov\u00e9 skupiny teenage\u0159i, m\u016f\u017eete se zam\u011b\u0159it na Instagram a Snapchat \u010di TikTok. St\u0159edn\u00ed generaci najdete sp\u00ed\u0161e na Facebooku \u010di Linkedinu. \u017deny dominuj\u00ed platform\u011b Pinterest.<\/li>\n<li><strong>Oslovte influencery<\/strong>. Zjist\u011bte, zda maj\u00ed z\u00e1jem propagovat va\u0161i zna\u010dku.<\/li>\n<li><strong>Dohodn\u011bte podm\u00ednky<\/strong> spolupr\u00e1ce<\/li>\n<\/ol>\n<h2>Jak vybrat influencera?<\/h2>\n<p>Existuje mnoho mal\u00fdch firem a podnikatel\u016f, kte\u0159\u00ed vcelku \u00fasp\u011b\u0161n\u011b influencer marketing vyu\u017e\u00edvaj\u00ed.<\/p>\n<ul>\n<li>Mal\u00e1 za\u010d\u00ednaj\u00edc\u00ed m\u00f3dn\u00ed zna\u010dka m\u016f\u017ee nav\u00e1zat spolupr\u00e1ci s\u00a0m\u00f3dn\u00edmi blogery.<\/li>\n<li>V\u00fdrobce origin\u00e1ln\u00ed hra\u010dky m\u016f\u017ee oslovit mikro influencery orientuj\u00edc\u00ed se na problematiku mate\u0159stv\u00ed, d\u011bt\u00ed, rozvoje a alternativn\u00ed pedagogiky.<\/li>\n<li>Barefoot boty pro sportovce v\u00e1m nejl\u00e9pe zpropaguje n\u011bkdo, kdo s\u00e1m aktivn\u011b sportuje. Zam\u011b\u0159te se tedy na blogy o technice b\u011bh\u00e1n\u00ed, o maratonech apod.<\/li>\n<li>Produkt na kudrnat\u00e9 vlasy bude vhodn\u00fd pro spolupr\u00e1ci s\u00a0bloguj\u00edc\u00ed kade\u0159nic\u00ed.<\/li>\n<\/ul>\n<p>Velk\u00fdch \u00fasp\u011bch\u016f m\u016f\u017eete dos\u00e1hnout tak\u00e9 spoluprac\u00ed s nano-influencery. Jedn\u00e1 se o u\u017eivatele soci\u00e1ln\u00edch m\u00e9di\u00ed s men\u0161\u00edm po\u010dtem sleduj\u00edc\u00edch, kte\u0159\u00ed jsou v\u0161ak velmi anga\u017eovan\u00ed. Pokud se nano-influencer marketing prov\u00e1d\u00ed spr\u00e1vn\u011b, m\u016f\u017ee b\u00fdt velmi \u00fa\u010dinn\u00fd p\u0159i <strong>podpo\u0159e prodeje a r\u016fstu zna\u010dky.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6469\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing2.jpg\" alt=\"Influencer marketing\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing2.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing2-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h3>Jak si p\u0159edstavujete influencera?<\/h3>\n<p>\u010casto se setk\u00e1v\u00e1me s\u00a0t\u00edm, \u017ee firmy odm\u00edtaj\u00ed influencer marketing s\u00a0t\u00edm, \u017ee nezapad\u00e1 do jejich image. Necht\u011bj\u00ed, aby je propagoval mlad\u00fd a mnohdy extravagantn\u00ed influencer. Ale nenechte se m\u00fdlit. Mlad\u00fd a neklidn\u00fd influencer zajist\u00e9 m\u00e1 sv\u00e9 mlad\u00e9 a neklidn\u00e9 publikum. Nicm\u00e9n\u011b pro va\u0161i c\u00edlovou skupinu m\u016f\u017ee b\u00fdt influencerem <em>s\u00a0<\/em>gr\u00e1ci\u00ed st\u00e1rnouc\u00ed d\u00e1ma, \u010di pro n\u011bkoho nudn\u00fd krava\u0165\u00e1k p\u00ed\u0161\u00edc\u00ed o da\u0148ov\u00fdch z\u00e1konech. Je d\u016fle\u017eit\u00e9 se <strong>oprostit od stereotyp\u016f a vid\u011bt mo\u017enosti, kter\u00e9 tato propagace m\u016f\u017ee p\u0159in\u00e9st.<\/strong><\/p>\n<h2>Oslovte nejlep\u0161\u00edho influencera pro va\u0161i kampa\u0148<\/h2>\n<p>Abyste mohli identifikovat nejlep\u0161\u00edho influencera pro va\u0161i <a href=\"https:\/\/orangeacademy.cz\/clanky\/analyza-webu\/\" target=\"_blank\" rel=\"noopener\">kampa\u0148<\/a>, je dobr\u00e9 m\u00edt ji\u017e jasno v\u00a0tom, kdo je va\u0161e c\u00edlov\u00e1 skupina a co od cel\u00e9 spolupr\u00e1ce a reklamn\u00ed kampan\u011b o\u010dek\u00e1v\u00e1te.<\/p>\n<ul>\n<li>Vyhledejte si influencery, se kter\u00fdmi jste ochotni spojit svoji zna\u010dku.<\/li>\n<li>V\u011bnujte \u010das pr\u016fzkumu jednotliv\u00fdch influencer\u016f, kter\u00e9 m\u00e1te na seznamu. Zjist\u011bte, kdo jsou jeho sleduj\u00edc\u00ed. Co obvykle postuje za p\u0159\u00edsp\u011bvky. Jakou maj\u00ed odezvu. Co obvykle propaguje. Jak\u00fd typ obsahu sd\u00edl\u00ed? Hodil by se tento \u010dlov\u011bk pro va\u0161i kampa\u0148?<\/li>\n<li>Marketing s influencery m\u016f\u017ee b\u00fdt n\u00e1kladn\u00fd, proto p\u0159i v\u00fdb\u011bru influencera zva\u017ete sv\u016fj rozpo\u010det. N\u00e1klady m\u016f\u017ee ovlivnit cel\u00e1 \u0159ada faktor\u016f, nap\u0159\u00edklad po\u010det sleduj\u00edc\u00edch \u010di v\u0161eobecn\u00e1 popularita influencera.<\/li>\n<\/ul>\n<h2>Influencer marketing a vy<\/h2>\n<p>Ne\u017e influencer marketing jako mo\u017enou formu reklamy va\u0161\u00ed firmy, zna\u010dky \u010di produktu zcela zavrhnete, zamyslete se. <strong>Kdy naposledy jste se pod vlivem influencera rozhodovali vy<\/strong>. Kdo v\u00e1s oslovil a \u010d\u00edm? Pro\u010d jste se nakonec rozhodli produkt koupit? Hr\u00e1la v\u00a0tom roli d\u016fv\u011bra v\u00a0osobu influencera? Pokud ano, odpov\u011bzte si na ot\u00e1zku, pro\u010d by influencer marketing nemohl fungovat podobn\u011b i na va\u0161e klienty.<\/p>\n<h3>P\u0159\u00edklad ze \u017eivota \u2013 influencer marketing v\u00a0praxi<\/h3>\n<p>Ji\u017e n\u011bkolik let sleduji jednu cvi\u010ditelku j\u00f3gy. R\u00e1da konzumuji jej\u00ed obsah, kter\u00fd sd\u00edl\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. S\u00a0oblibou s\u00e1hnu po jej\u00ed lekci j\u00f3gy. Vyslechnu si se z\u00e1jmem jej\u00ed podcast. M\u00e1m doma knihu, kterou napsala. <strong>N\u00e1\u0161 vztah se tedy buduje ji\u017e n\u011bkolik dlouh\u00fdch let<\/strong>. A\u010dkoliv jsem se s\u00a0n\u00ed nikdy nesetkala osobn\u011b, tak ji zn\u00e1m. Nebo alespo\u0148 <strong>m\u00e1m pocit, \u017ee ji zn\u00e1m. Mysl\u00edm, \u017ee j\u00ed m\u016f\u017eu v\u011b\u0159it<\/strong>. Shodou okolnost\u00ed m\u00e1me ob\u011b dv\u011b kudrnat\u00e9 vlasy. A ob\u011b v\u00edme, co to znamen\u00e1 si r\u00e1no rychle upravit kudrny podle sv\u00fdch p\u0159edstav. A ob\u011b jsme zajist\u00e9 vyzkou\u0161ely bezpo\u010det produkt\u016f jak vlny r\u00e1no o\u017eivit.<\/p>\n<p>Je tedy nasnad\u011b, \u017ee kdy\u017e tato influencerka ned\u00e1vno sd\u00edlela sv\u00e9 nad\u0161en\u00ed z\u00a0tohoto typu produktu, nev\u00e1hala jsem. Nezpochybnila jsem jej\u00ed tvrzen\u00ed, ale <strong>prost\u011b jsem j\u00ed to v\u011b\u0159ila. A produkt jsem si koupila.<\/strong> Pokud by jej nepropagovala zrovna ona, asi bych jej za\u0159adila do dlouh\u00e9 \u0159ady produkt\u016f, kter\u00e9 kdov\u00ed co slibuj\u00ed, ale \u010dert v\u00ed, jak to bude fungovat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6470\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing3.jpg\" alt=\"Influencer marketing\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing3.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing3-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/influencer-marketing3-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2>Jak spolupracovat s t\u00fdmem influencera<\/h2>\n<p>Jste-li majitelem mal\u00e9 firmy, m\u016f\u017ee b\u00fdt spolupr\u00e1ce s influencerem skv\u011bl\u00fdm zp\u016fsobem, jak oslovit nov\u00e9 publikum a propagovat sv\u00e9 produkty nebo slu\u017eby. Je v\u0161ak d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, \u017ee influencer nen\u00ed one man show. Velmi pravd\u011bpodobn\u011b m\u00e1 t\u00fdm lid\u00ed, kte\u0159\u00ed mu pom\u00e1haj\u00ed s provozem.<\/p>\n<h3>Zde je n\u011bkolik tip\u016f jak s\u00a0t\u00fdmem influencera spolupracovat:<\/h3>\n<ol>\n<li><strong>Komunikujte jasn\u011b a \u010dasto.<\/strong> P\u0159i spolupr\u00e1ci s influencerem je d\u016fle\u017eit\u00e9 jasn\u011b sd\u011blit sv\u00e1 o\u010dek\u00e1v\u00e1n\u00ed a c\u00edle. Je vhodn\u00e9 udr\u017eovat otev\u0159en\u00e9 komunika\u010dn\u00ed linky pro p\u0159\u00edpad, \u017ee by se na obou stran\u00e1ch n\u011bco zm\u011bnilo. \u010cast\u00e1 komunikace tak\u00e9 zajist\u00ed, \u017ee budou v\u0161ichni, kdo na projektu spolupracuj\u00ed, na stejn\u00e9 vln\u011b. I zde m\u016f\u017ee toti\u017e platit, sejde z\u00a0o\u010d\u00ed, sejde z\u00a0mysli. Nakonec, je to va\u0161e kampa\u0148. Je ve va\u0161em z\u00e1jmu b\u00fdt aktivn\u00ed.<\/li>\n<li><strong>Respektujte vz\u00e1jemn\u011b sv\u016fj \u010das<\/strong>. \u010cas influencera je cenn\u00fd, proto respektujte jeho rozvrh a sna\u017ete se b\u00fdt flexibiln\u00ed, pokud je to mo\u017en\u00e9. Pokud se jedn\u00e1 o \u010dasov\u011b n\u00e1ro\u010dn\u00e9 term\u00edny, nezapome\u0148te o tom p\u0159edem informovat jeho t\u00fdm, aby se mohl n\u00e1le\u017eit\u011b p\u0159ipravit.<\/li>\n<li><strong>Bu\u010fte trp\u011bliv\u00ed a ch\u00e1pav\u00ed<\/strong>. V\u011bci nejdou v\u017edy podle pl\u00e1nu. M\u011bjte na pam\u011bti, \u017ee influencer \u017eongluje s mnoha r\u016fzn\u00fdmi <a href=\"https:\/\/orangeacademy.cz\/clanky\/projektovy-management\/\" target=\"_blank\" rel=\"noopener\">projekty<\/a> najednou. Zpo\u017ed\u011bn\u00ed jsou n\u011bkdy nevyhnuteln\u00e1.<\/li>\n<\/ol>\n<h2>Influencer marketing v\u00a0\u010cesk\u00e9 republice<\/h2>\n<p>Mo\u017en\u00e1 v\u00e1s to p\u0159ekvap\u00ed, ale <strong>mezi nejzn\u00e1m\u011bj\u0161\u00ed \u010desk\u00e9 influencery pat\u0159\u00ed Petr \u010cech<\/strong>. V\u00a0online prostoru je velmi aktivn\u00ed. V\u00a0sou\u010dasnosti propaguje automobily zna\u010dky Volkswagen. Mezi dal\u0161\u00ed \u00fasp\u011b\u0161n\u00e9 m\u016f\u017eeme za\u0159adit <strong>Leo\u0161e Mare\u0161e, Makhmuda Muradova, Moniku Bag\u00e1rovou \u010di Nikol \u0160t\u00edbrovou<\/strong>. Kovy je jm\u00e9no jednoho z\u00a0mlad\u0161\u00edch influencer\u016f, kter\u00e9ho zn\u00e1 i star\u0161\u00ed generace. V\u00fd\u0161e uveden\u00e9 influencery m\u016f\u017eeme pova\u017eovat za VIP. Po\u010dty jejich follower\u016f na s\u00edt\u00edch dosahuj\u00ed statis\u00edc\u016f.<\/p>\n<p>Nicm\u00e9n\u011b existuje cel\u00e1 \u0159ada <strong>mikro \u010di nano influencer\u016f<\/strong>, kte\u0159\u00ed tvo\u0159\u00ed na s\u00edt\u00edch obsah. Maj\u00ed svou v\u011brnou skupinu sleduj\u00edc\u00edch. Dalo by se \u0159\u00edci, \u017ee tvo\u0159\u00ed komunitu. A v\u00a0r\u00e1mci takov\u00fdch komunit je rovn\u011b\u017e mo\u017en\u00e9 velmi dob\u0159e propagovat. Zejm\u00e9na, pokud se z\u00e1jmy va\u0161e a z\u00e1jmy influencera, pota\u017emo j\u00edm budovan\u00e9 komunity, p\u0159ekr\u00fdvaj\u00ed.<\/p>\n<p>Influencer marketing je zaj\u00edmav\u00e1 forma propagace, ke kter\u00e9 st\u00e1le \u010dast\u011bji p\u0159istupuj\u00ed i men\u0161\u00ed hr\u00e1\u010di. Jedn\u00e1 se o velmi \u00fa\u010dinnou reklamu, zalo\u017eenou na p\u0159\u00edm\u00e9 d\u016fv\u011b\u0159e potenci\u00e1ln\u00edch klient\u016f v osobu influencera. Pokud produkt \u010di firmu propaguje n\u011bkdo, ke komu chov\u00e1me sympatie a d\u016fv\u011bru, je \u0161ance, \u017ee d\u00e1me na jeho doporu\u010den\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing se v mnoha ohledech zaslou\u017eil o zviditeln\u011bn\u00ed brand\u016f a produkt\u016f. Rovn\u011b\u017e m\u00e1 vliv na zv\u00fd\u0161en\u00ed konverz\u00ed. \u010casto ale z\u016fst\u00e1v\u00e1 nepochopen. Zejm\u00e9na u majitel\u016f mal\u00fdch firem. Je to proto, \u017ee influence\u0159i jsou obvykle spojov\u00e1ni sp\u00ed\u0161e se zna\u010dkami, kter\u00e9 si je mohou dovolit. M\u00e9n\u011b u\u017e pak se start-upy a e-shopy, kter\u00e9 je pot\u0159ebuj\u00ed nejv\u00edce. V [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[66,54,273],"class_list":["post-6467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-online-marketing","tag-podnikani","tag-prace-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Je influencer marketing jen pro velk\u00e9 hr\u00e1\u010de?<\/title>\n<meta name=\"description\" content=\"Influencer marketing se zaslou\u017eil o zviditeln\u011bn\u00ed brand\u016f a produkt\u016f. M\u00e1 vliv na zv\u00fd\u0161en\u00ed konverz\u00ed. 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