{"id":6459,"date":"2023-02-09T09:41:29","date_gmt":"2023-02-09T08:41:29","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6459"},"modified":"2023-01-28T16:46:10","modified_gmt":"2023-01-28T15:46:10","slug":"online-podnikani","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/online-podnikani\/","title":{"rendered":"Chcete b\u00fdt \u00fasp\u011b\u0161n\u00ed v online podnik\u00e1n\u00ed?"},"content":{"rendered":"<p><strong>V posledn\u00edch letech se mnoho podnikatel\u016f zam\u011b\u0159ilo na online prost\u0159ed\u00ed. Je to zcela nov\u00fd sv\u011bt s \u00fapln\u011b jin\u00fdmi pravidly. Co m\u016f\u017ee u\u010dinit online podnik\u00e1n\u00ed \u00fasp\u011b\u0161n\u00fdm? V tomto \u010dl\u00e1nku v\u00e1m nab\u00eddneme n\u011bkolik tip\u016f, jak zv\u00fd\u0161it sv\u00e9 \u0161ance na zah\u00e1jen\u00ed a udr\u017een\u00ed \u00fasp\u011b\u0161n\u00e9ho online podnik\u00e1n\u00ed. Existuje spousta marketingov\u00fdch strategi\u00ed, kter\u00e9 slibuj\u00ed \u00fasp\u011bch. Mohou ale fungovat pro v\u0161echny?<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e345a2bcf56\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e345a2bcf56\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/online-podnikani\/#1_Vytvoreni_ziskoveho_online_podnikani\" >1.) Vytvo\u0159en\u00ed ziskov\u00e9ho online podnik\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/online-podnikani\/#2_Mate_dobry_napad_na_online_podnikani\" >2.) M\u00e1te dobr\u00fd n\u00e1pad na online podnik\u00e1n\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/online-podnikani\/#3_Jake_technicke_zalezitosti_musim_zajistit_nez_zacnu_s_online_podnikanim\" >3.) Jak\u00e9 technick\u00e9 z\u00e1le\u017eitosti mus\u00edm zajistit, ne\u017e za\u010dnu s online podnik\u00e1n\u00edm?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/online-podnikani\/#4_Online_podnikani_a_marketing\" >4.) Online podnik\u00e1n\u00ed a marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/online-podnikani\/#5_Vyhody_online_podnikani\" >5.) V\u00fdhody online podnik\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/online-podnikani\/#6_Zaver\" >6.) Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Vytvoreni_ziskoveho_online_podnikani\"><\/span>1.) Vytvo\u0159en\u00ed ziskov\u00e9ho online podnik\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pokud jde o vytvo\u0159en\u00ed ziskov\u00e9ho online podnik\u00e1n\u00ed, je t\u0159eba m\u00edt na pam\u011bti n\u011bkolik v\u011bc\u00ed. V prvn\u00ed \u0159ad\u011b se mus\u00edte ujistit, \u017ee va\u0161e <strong>podnik\u00e1n\u00ed poskytuje produkt nebo slu\u017ebu, kter\u00e9 lid\u00e9 skute\u010dn\u011b cht\u011bj\u00ed nebo pot\u0159ebuj\u00ed.<\/strong> Nem\u00e1 smysl sna\u017eit se prod\u00e1vat n\u011bco, co nikdo nechce koupit. Potud se to nijak n\u00e1padn\u011b neli\u0161\u00ed od podnik\u00e1n\u00ed klasick\u00e9ho.<\/p>\n<p>Jakmile najdete trh pro sv\u016fj v\u00fdrobek nebo slu\u017ebu, mus\u00edte se ujistit, \u017ee jste spr\u00e1vn\u011b stanovili cenu sv\u00e9ho zbo\u017e\u00ed. P\u0159\u00edli\u0161 vysok\u00e1 cena odrad\u00ed potenci\u00e1ln\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/\" target=\"_blank\" rel=\"noopener\">z\u00e1kazn\u00edky<\/a>, zat\u00edmco p\u0159\u00edli\u0161 n\u00edzk\u00e1 cena v\u00e1m zanech\u00e1 malou nebo \u017e\u00e1dnou ziskovou mar\u017ei. <strong>Mus\u00edte naj\u00edt zlatou st\u0159edn\u00ed cestu, p\u0159i kter\u00e9 vyd\u011bl\u00e1te tolik pen\u011bz, abyste pokryli sv\u00e9 n\u00e1klady a je\u0161t\u011b n\u011bco nav\u00edc<\/strong>.<\/p>\n<h3>Online podnik\u00e1n\u00ed, high end klientela a stanoven\u00ed ceny<\/h3>\n<p>P\u0159i stanoven\u00ed ceny sv\u00e9 slu\u017eby \u010di produktu po celou dobu zva\u017eujte svou <strong>c\u00edlovou skupinu<\/strong>. N\u011bkdy m\u016f\u017ee b\u00fdt <strong>vysok\u00e1 cena naopak v\u00fdhodou<\/strong>. Jsou c\u00edlov\u00e9 skupiny, kter\u00e9 se v\u00a0tzv. ni\u017e\u0161\u00edch sf\u00e9r\u00e1ch nepohybuj\u00ed. Nekoup\u00ed slu\u017ebu, ani kvalitn\u00ed, je-li cena n\u00e1padn\u011b n\u00edzk\u00e1. M\u016f\u017ee se jednat o luxusn\u00ed zbo\u017e\u00ed, um\u011bn\u00ed, ale i o slu\u017eby kou\u010dovac\u00ed, terapeutick\u00e9 \u010di business mentora. Nemus\u00edm snad ani zd\u016fraz\u0148ovat, \u017ee vyd\u00e1te-li se touto cestou a c\u00edl\u00edte na tento typ klient\u016f, mus\u00edte m\u00edt <strong>adekv\u00e1tn\u00ed slu\u017ebu \u010di v\u00fdrobek. <\/strong><\/p>\n<h3>Online prezentace<\/h3>\n<p>V neposledn\u00ed \u0159ad\u011b mus\u00edte zajistit, aby va\u0161e <a href=\"https:\/\/orangeacademy.cz\/clanky\/prezentace\/\" target=\"_blank\" rel=\"noopener\">online prezentace<\/a> byla co nejsiln\u011bj\u0161\u00ed. To znamen\u00e1 m\u00edt dob\u0159e navr\u017een\u00e9 webov\u00e9 str\u00e1nky a aktivn\u00ed \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch. Potenci\u00e1ln\u00ed z\u00e1kazn\u00edci v\u00e1s mus\u00ed <strong>snadno naj\u00edt a dozv\u011bd\u011bt se v\u00edce o tom, co nab\u00edz\u00edte<\/strong>. Pokud v\u0161echny tyto v\u011bci zvl\u00e1dnete, budete na dobr\u00e9 cest\u011b k vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9ho a ziskov\u00e9ho online podnik\u00e1n\u00ed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6463\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani-4.jpg\" alt=\"Online podnik\u00e1n\u00ed\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani-4.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani-4-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani-4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Mate_dobry_napad_na_online_podnikani\"><\/span>2.) M\u00e1te dobr\u00fd n\u00e1pad na online podnik\u00e1n\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159i zva\u017eov\u00e1n\u00ed, zda se pust\u00edte do online podnik\u00e1n\u00ed, je d\u016fle\u017eit\u00e9 si uv\u011bdomit, zda <strong>m\u00e1te dobr\u00fd n\u00e1pad<\/strong>.<\/p>\n<ul>\n<li>Chcete podnikat v\u00a0n\u011b\u010dem, kde ji\u017e roky budujete svou <strong>expert\u00edzu offline<\/strong>, jste \u00fasp\u011b\u0161n\u00ed a obor v\u00e1s bav\u00ed? Jd\u011bte do toho.<\/li>\n<li>Ji\u017e n\u011bjakou dobu uva\u017eujete o zm\u011bn\u011b, m\u00e1te <strong>\u010dinnost, kter\u00e1 v\u00e1s bav\u00ed<\/strong>, a domn\u00edv\u00e1te se, \u017ee je tento <strong>n\u00e1pad \u017eivotaschopn\u00fd<\/strong>? Dovedete si p\u0159edstavit, \u017ee tuto \u010dinnost budete nyn\u00ed d\u011blat pro svou ob\u017eivu, nikoliv nad\u00e1le jen jako z\u00e1bavu? Ok, pro\u010d ne.<\/li>\n<li>Jste ve st\u00e1vaj\u00edc\u00ed pr\u00e1ci zoufal\u00ed, pot\u0159ebujete v\u00edce pen\u011bz. V\u0161ude \u010dtete, \u017ee online podnik\u00e1n\u00ed je zlat\u00fd d\u016fl. Zjist\u00edte, co je nyn\u00ed nejv\u00edc v\u00a0kurzu a <strong>po hlav\u011b se vrhnete<\/strong> do toho sam\u00e9ho. Kdy\u017e to funguje jim, mus\u00ed to fungovat i mn\u011b\u2026 Pozor, tady <strong>m\u016f\u017eete narazit<\/strong>.<\/li>\n<\/ul>\n<h3>Ne\u017e se pust\u00edte do online podnik\u00e1n\u00ed<\/h3>\n<p>Ano, online podnik\u00e1n\u00ed v\u00e1m m\u016f\u017ee zajistit nadstandardn\u00ed p\u0159\u00edjmy. Spoustu voln\u00e9ho \u010dasu. Nicm\u00e9n\u011b i zde plat\u00ed, \u017ee je t\u0159eba b\u00fdt p\u0159ipraven\u00fd. M\u00edt konkuren\u010dn\u00ed v\u00fdhodu. B\u00fdt <strong>konzistentn\u00ed<\/strong> v\u00a0tom, co d\u011bl\u00e1te. Zejm\u00e9na posledn\u00ed bod je d\u016fle\u017eit\u00fd, pokud chcete v\u00a0<strong>dlouhodob\u00e9m horizontu usp\u011bt<\/strong>.<\/p>\n<p>Nemus\u00edte samoz\u0159ejm\u011b hledat zcela origin\u00e1ln\u00ed slu\u017ebu, \u010di produkt. M\u016f\u017eete se nechat inspirovat <a href=\"https:\/\/orangeacademy.cz\/clanky\/budovani-znacky\/\" target=\"_blank\" rel=\"noopener\">konkurenc\u00ed<\/a>. Nicm\u00e9n\u011b je t\u0159eba si uv\u011bdomit, \u017ee <strong>v\u00a0online podnik\u00e1n\u00ed jde mnohdy zejm\u00e9na o osobnost podnikatele<\/strong>, kter\u00e1 prod\u00e1v\u00e1. A tu okop\u00edrovat nejde. Proto je z\u00e1sadn\u00ed si nal\u00edt \u010dist\u00e9ho v\u00edna a zhodnotit, zda m\u00e1m opravdu co nab\u00eddnout.<\/p>\n<h3>Anal\u00fdza n\u00e1padu na online podnik\u00e1n\u00ed<\/h3>\n<p>Dok\u00e1\u017eete si re\u00e1ln\u011b p\u0159edstavit, \u017ee ze sv\u00e9ho n\u00e1padu, z\u00e1jmu, kon\u00ed\u010dku, ud\u011bl\u00e1te ziskov\u00fd podnik?<\/p>\n<ul>\n<li>Existuje dostate\u010dn\u00e1 popt\u00e1vka po tom, co nab\u00edz\u00edte?<\/li>\n<li>Jak\u00e9 jsou va\u0161e po\u010d\u00e1te\u010dn\u00ed n\u00e1klady?<\/li>\n<li>M\u00e1te pot\u0159ebn\u00e9 dovednosti a znalosti, abyste to dok\u00e1zali? Nejen odborn\u00e9. Online podnik\u00e1n\u00ed vy\u017eaduje tak\u00e9 zna\u010dnou m\u00edru technick\u00fdch dovednost\u00ed. M\u016f\u017eete se samoz\u0159ejm\u011b obr\u00e1tit na odborn\u00edky a tyto \u010dinnosti delegovat. Ale je dobr\u00e9 s\u00a0t\u00edm po\u010d\u00edtat v\u00a0po\u010d\u00e1te\u010dn\u00edm rozpo\u010dtu.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6460\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani1.jpg\" alt=\"Online podnik\u00e1n\u00ed\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani1.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani1-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Jake_technicke_zalezitosti_musim_zajistit_nez_zacnu_s_online_podnikanim\"><\/span>3.) Jak\u00e9 technick\u00e9 z\u00e1le\u017eitosti mus\u00edm zajistit, ne\u017e za\u010dnu s online podnik\u00e1n\u00edm?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Webov\u00e1 prezentace <\/strong><\/li>\n<li><strong>Prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> (pro za\u010d\u00e1tek vyberte jednu, kter\u00e1 je pro va\u0161i c\u00edlovou skupinu nejrelevantn\u011bj\u0161\u00ed)<\/li>\n<li><strong>Email marketing<\/strong> (budujte si od za\u010d\u00e1tku sv\u00e9ho online podnik\u00e1n\u00ed svou vlastn\u00ed datab\u00e1zi klient\u016f)<\/li>\n<li><strong>Platebn\u00ed metoda a metoda doru\u010den\u00ed <\/strong>slu\u017eby k\u00a0z\u00e1kazn\u00edk\u016fm<\/li>\n<li><strong>Legislativn\u00ed po\u017eadavky<\/strong> na va\u0161e podnik\u00e1n\u00ed (GDPR, cookies, V\u0161eobecn\u00e9 obchodn\u00ed podm\u00ednky<\/li>\n<li><strong>Administrativa a evidence<\/strong> (minim\u00e1ln\u011b v\u00a0rozsahu nutn\u00e9m pro \u00fa\u010detnictv\u00ed)<\/li>\n<li>Nastavov\u00e1n\u00ed <strong>reklamn\u00edch kampan\u00ed<\/strong> a jejich vyhodnocen\u00ed<\/li>\n<\/ul>\n<p>To je jen minimum toho, co v\u00e1s m\u016f\u017ee potkat na cest\u011b online podnik\u00e1n\u00edm. V\u0161echno se d\u00e1 postupn\u011b zvl\u00e1dnout, p\u0159\u00edpadn\u011b je mo\u017en\u00e9 se obr\u00e1tit nap\u0159. na <strong>virtu\u00e1ln\u00ed asistentku<\/strong>. Nicm\u00e9n\u011b to m\u016f\u017ee trochu naru\u0161it va\u0161i p\u0159edstavu o snadn\u00e9m podnik\u00e1n\u00ed v\u00a0online prostoru.<\/p>\n<p>Pokud nejste v technik\u00e1li\u00edch zb\u011bhl\u00ed, doporu\u010duji, abyste se hned na za\u010d\u00e1tku obr\u00e1tili na odborn\u00edky. U\u0161et\u0159\u00edte si ve sv\u00e9m d\u016fsledku mnoho \u010dasu, energie, nerv\u016f i financ\u00ed. Proto\u017ee i v\u00e1\u0161 \u010das n\u011bco stoj\u00ed. A nebo se dovzd\u011blejte sami:<\/p>\n<span class='mb-center maxbutton-3-center'><span class='maxbutton-3-container mb-container'><a class=\"maxbutton-3 maxbutton maxbutton-rekvalifikacni-kurzy\" target=\"_blank\" title=\"Rekvalifika\u010dn\u00ed kurzy\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\/\"><span class='mb-text'>Pod\u00edvejte se na rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"4_Online_podnikani_a_marketing\"><\/span>4.) Online podnik\u00e1n\u00ed a marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Krom\u011b placen\u00e9 propagace je d\u016fle\u017eit\u00e9, abyste <strong>byli v\u00a0online prostoru vid\u011bt.<\/strong> A to pravideln\u011b. Tvo\u0159te obsah a bu\u010fte konzistentn\u00ed. Co se t\u00fd\u010de <strong>obsahu i pravidelnosti publikov\u00e1n\u00ed nov\u00fdch p\u0159\u00edsp\u011bvk\u016f<\/strong>.<\/p>\n<p>H\u00fd\u010dkejte si svou komunitu. D\u00e1vejte j\u00ed hodnotn\u00fd obsah zdarma. Ne\u017e za\u010dnete prod\u00e1vat, pot\u0159ebujete si b\u00fdt jisti, \u017ee to, co sd\u00edl\u00edte, lidi zaj\u00edm\u00e1. A to natolik, \u017ee budou ochotni za dal\u0161\u00ed obsah, informace, slu\u017eby od v\u00e1s <strong>zaplatit.<\/strong><\/p>\n<p>A\u0165 u\u017e provozujete kamenn\u00fd nebo internetov\u00fd podnik, budov\u00e1n\u00ed s\u00edt\u011b a <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener\">marketing<\/a> jsou pro \u00fasp\u011bch d\u016fle\u017eit\u00e9. Je t\u0159eba, aby se o va\u0161ich produktech nebo slu\u017eb\u00e1ch v\u011bd\u011blo, a je t\u0159eba budovat vztahy s potenci\u00e1ln\u00edmi i st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky.<\/p>\n<h3>N\u011bkolik tip\u016f pro budov\u00e1n\u00ed s\u00edt\u011b a marketing<\/h3>\n<ol>\n<li>Zapojte se do <strong>online komunit<\/strong> souvisej\u00edc\u00edch s va\u0161\u00edm oborem. Je to skv\u011bl\u00fd zp\u016fsob, jak nav\u00e1zat kontakt s potenci\u00e1ln\u00edmi i sou\u010dasn\u00fdmi z\u00e1kazn\u00edky a z\u00e1rove\u0148 zviditelnit sv\u00e9 podnik\u00e1n\u00ed.<\/li>\n<li>Vyu\u017e\u00edvejte <strong>soci\u00e1ln\u00ed m\u00e9dia<\/strong> k propagaci sv\u00e9ho podnik\u00e1n\u00ed. Vytvo\u0159te si silnou prezentaci na platform\u00e1ch, jako jsou Facebook, Instagram a LinkedIn.<\/li>\n<li>Rozv\u00edjejte vztahy s <strong>vlivn\u00fdmi osobnostmi<\/strong> ve sv\u00e9m oboru. Tito lid\u00e9 v\u00e1m mohou pomoci \u0161\u00ed\u0159it informace o va\u0161em podnik\u00e1n\u00ed a p\u0159edstavit v\u00e1s nov\u00fdm lidem ve sv\u00fdch s\u00edt\u00edch.<\/li>\n<li>\u00da\u010dastn\u011bte se <strong>konferenc\u00ed<\/strong> a dal\u0161\u00edch akc\u00ed souvisej\u00edc\u00edch s va\u0161\u00edm oborem. Je to skv\u011bl\u00fd zp\u016fsob, jak se setkat s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky a partnery a tak\u00e9 se dozv\u011bd\u011bt o nov\u00fdch trendech ve va\u0161em oboru.<\/li>\n<li>Ujist\u011bte se, \u017ee jsou va\u0161e webov\u00e9 str\u00e1nky <strong>optimalizov\u00e1ny pro vyhled\u00e1va\u010de <\/strong>(SEO). To pom\u016f\u017ee lidem naj\u00edt v\u00e1s, kdy\u017e hledaj\u00ed kl\u00ed\u010dov\u00e1 slova souvisej\u00edc\u00ed s va\u0161\u00edm podnik\u00e1n\u00edm na internetu.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"5_Vyhody_online_podnikani\"><\/span>5.) V\u00fdhody online podnik\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Internet zcela zm\u011bnil zp\u016fsob, jak\u00fdm podniky funguj\u00ed. V minulosti byly firmy omezeny svou geografickou polohou a po\u010dtem lid\u00ed, kter\u00e9 mohly oslovit sv\u00fdmi v\u00fdrobky nebo slu\u017ebami. S p\u0159\u00edchodem internetu mohou nyn\u00ed podniky <strong>p\u016fsobit v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku se zlomkem re\u017eijn\u00edch n\u00e1klad\u016f.<\/strong><\/p>\n<p>Jednou z nejv\u011bt\u0161\u00edch v\u00fdhod podnik\u00e1n\u00ed na internetu je <strong>vy\u0161\u0161\u00ed produktivita<\/strong>. V kamenn\u00fdch podnic\u00edch existuje \u0159ada ru\u0161iv\u00fdch vliv\u016f a omezen\u00ed, kter\u00e9 mohou produktivit\u011b br\u00e1nit. V p\u0159\u00edpad\u011b online podnik\u00e1n\u00ed tomu tak nen\u00ed. M\u016f\u017eete snadno nastavit <strong>syst\u00e9my a procesy<\/strong>, kter\u00e9 maximalizuj\u00ed va\u0161i produktivitu. Online podnik\u00e1n\u00ed v\u00e9vod\u00ed <strong>automatizace.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6461\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani-2.jpg\" alt=\"Online podnik\u00e1n\u00ed\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani-2.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani-2-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h3>Efektivn\u00edho online podnik\u00e1n\u00ed<\/h3>\n<p>1) <strong>Definujte sv\u00e9 c\u00edle a \u00fakoly<\/strong> &#8211; \u010deho chcete sv\u00fdm podnik\u00e1n\u00edm dos\u00e1hnout? Jak\u00e9 jsou va\u0161e dlouhodob\u00e9 a kr\u00e1tkodob\u00e9 c\u00edle? Jasn\u00e1 p\u0159edstava o va\u0161ich c\u00edlech v\u00e1m pom\u016f\u017ee vytvo\u0159it efektivn\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/financni-plan\/\" target=\"_blank\" rel=\"noopener\">pl\u00e1n<\/a> k jejich dosa\u017een\u00ed.<\/p>\n<p>2) <strong>Ur\u010dete sv\u016fj c\u00edlov\u00fd trh<\/strong> &#8211; Kdo je v\u00e1\u0161 ide\u00e1ln\u00ed z\u00e1kazn\u00edk? Jak\u00e9 maj\u00ed pot\u0159eby, kter\u00e9 m\u016f\u017ee va\u0161e firma uspokojit? Znalost toho, na koho se zam\u011b\u0159ujete, v\u00e1m pom\u016f\u017ee vytvo\u0159it obsah a produkty, kter\u00e9 je oslov\u00ed.<\/p>\n<p>3) <strong>Vytvo\u0159te obsahovou strategii<\/strong> &#8211; Vytv\u00e1\u0159en\u00ed kvalitn\u00edho obsahu je pro ka\u017ed\u00e9 online podnik\u00e1n\u00ed z\u00e1sadn\u00ed. Jak\u00fd druh obsahu v\u0161ak bude m\u00edt u va\u0161\u00ed c\u00edlov\u00e9 skupiny odezvu? Pl\u00e1nov\u00e1n\u00ed obsahov\u00e9 strategie zajist\u00ed, \u017ee v\u00e1\u0161 obsah bude v souladu s va\u0161imi celkov\u00fdmi marketingov\u00fdmi c\u00edli.<\/p>\n<p>4) <strong>Propagujte sv\u00e9 podnik\u00e1n\u00ed<\/strong> \u2013 bu\u010fte konzistentn\u00ed v\u00a0tvorb\u011b obsahu, postov\u00e1n\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b. Nebojte se ani placen\u00e9 reklamy. Nemus\u00edte hned utr\u00e1cet velk\u00e9 rozpo\u010dty. M\u016f\u017eete jen podpo\u0159it, aby se va\u0161e p\u0159\u00edsp\u011bvky zobrazovaly va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b.<\/p>\n<h3>Praktick\u00e9 rady pro online podnik\u00e1n\u00ed<\/h3>\n<p><strong>Bu\u010fte v\u00a0kontaktu se svou \u00fa\u010detn\u00ed<\/strong> anebo si \u00fa\u010detnictv\u00ed hl\u00eddejte sami. Jsou n\u011bjak\u00e9 da\u0148ov\u00e9 novely? Nebl\u00ed\u017e\u00edte se k\u00a0magick\u00e9 hranici pl\u00e1tcovstv\u00ed dan\u011b? Nen\u00ed na \u010dase za\u010d\u00edt trochu optimalizovat a po\u0159\u00eddit, co je pro va\u0161e podnik\u00e1n\u00ed d\u016fle\u017eit\u00e9? Nenech\u00e1vejte to a\u017e na posledn\u00ed chv\u00edli.<\/p>\n<p><strong>P\u0159\u00edpadn\u00e9 st\u00ed\u017enosti z\u00e1kazn\u00edk\u016f<\/strong> \u2013 v\u017edy s\u00a0klienty jednejte s\u00a0\u00factou a respektem. Nezapome\u0148te, \u017ee va\u0161e reakce z\u016fstane na internetu zaznamen\u00e1na. Zachovejte klid a profesionalitu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Zaver\"><\/span>6.) Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Online podnik\u00e1n\u00ed za\u017e\u00edv\u00e1 velk\u00fd boom. Oproti klasick\u00e9mu podnik\u00e1n\u00ed m\u00e1 jist\u00e1 specifika a je dobr\u00e9, se na n\u011b p\u0159ipravit. Pokud nejste siln\u00ed v\u00a0technick\u00fdch z\u00e1le\u017eitostech, <a href=\"https:\/\/orangeacademy.cz\/clanky\/delegovani\/\" target=\"_blank\" rel=\"noopener\">tuto \u010dinnost delegujte<\/a> a v\u011bnujte se jen prodeji, nebo sv\u00e9 expert\u00edze. Pokud se rozhodnete pro propagaci pomoc\u00ed blogu, nachystejte si publika\u010dn\u00ed pl\u00e1n. Rad\u0161i si ned\u00e1vejte hned na za\u010d\u00e1tek velk\u00e9 c\u00edle, d\u016fle\u017eit\u011bj\u0161\u00ed je, abyste publikovali pravideln\u011b a dlouhodob\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch letech se mnoho podnikatel\u016f zam\u011b\u0159ilo na online prost\u0159ed\u00ed. Je to zcela nov\u00fd sv\u011bt s \u00fapln\u011b jin\u00fdmi pravidly. Co m\u016f\u017ee u\u010dinit online podnik\u00e1n\u00ed \u00fasp\u011b\u0161n\u00fdm? V tomto \u010dl\u00e1nku v\u00e1m nab\u00eddneme n\u011bkolik tip\u016f, jak zv\u00fd\u0161it sv\u00e9 \u0161ance na zah\u00e1jen\u00ed a udr\u017een\u00ed \u00fasp\u011b\u0161n\u00e9ho online podnik\u00e1n\u00ed. Existuje spousta marketingov\u00fdch strategi\u00ed, kter\u00e9 slibuj\u00ed \u00fasp\u011bch. Mohou ale fungovat pro v\u0161echny? [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[65,66,54],"class_list":["post-6459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-online-marketing","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chcete b\u00fdt \u00fasp\u011b\u0161n\u00ed v online podnik\u00e1n\u00ed?<\/title>\n<meta name=\"description\" content=\"Co m\u016f\u017ee u\u010dinit online podnik\u00e1n\u00ed \u00fasp\u011b\u0161n\u00fdm? Existuje spousta marketingov\u00fdch strategi\u00ed, kter\u00e9 slibuj\u00ed \u00fasp\u011bch. 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Mohou ale fungovat pro v\u0161echny?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/online-podnikani\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T08:41:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/online-podnikani3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denisa Havlov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denisa Havlov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chcete b\u00fdt \u00fasp\u011b\u0161n\u00ed v online podnik\u00e1n\u00ed?","description":"Co m\u016f\u017ee u\u010dinit online podnik\u00e1n\u00ed \u00fasp\u011b\u0161n\u00fdm? Existuje spousta marketingov\u00fdch strategi\u00ed, kter\u00e9 slibuj\u00ed \u00fasp\u011bch. Mohou ale fungovat pro v\u0161echny?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/online-podnikani\/","og_locale":"cs_CZ","og_type":"article","og_title":"Chcete b\u00fdt \u00fasp\u011b\u0161n\u00ed v online podnik\u00e1n\u00ed?","og_description":"Co m\u016f\u017ee u\u010dinit online podnik\u00e1n\u00ed \u00fasp\u011b\u0161n\u00fdm? Existuje spousta marketingov\u00fdch strategi\u00ed, kter\u00e9 slibuj\u00ed \u00fasp\u011bch. 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