{"id":6452,"date":"2023-01-01T08:54:39","date_gmt":"2023-01-01T07:54:39","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=6452"},"modified":"2022-12-27T13:08:24","modified_gmt":"2022-12-27T12:08:24","slug":"podnikatelsky-plan","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/","title":{"rendered":"Jak\u00fd m\u00e1te podnikatelsk\u00fd pl\u00e1n na rok 2023?"},"content":{"rendered":"<p><strong>Podnikatelsk\u00fd pl\u00e1n je jeden z\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edch n\u00e1stroj\u016f ka\u017ed\u00e9ho podnikatele. Je to jeho cestovn\u00ed mapa. Je-li dob\u0159e sestaven, vede ho k\u00a0vyt\u00fd\u010den\u00e9mu c\u00edli. Pro\u010d je dobr\u00e9 jej \u010das od \u010dasu obnovit? Promyslet, co je\u0161t\u011b plat\u00ed a kde jste se naopak posunuli? <\/strong><\/p>\n<p>V\u00a0tomto \u010dl\u00e1nku se dozv\u00edte, jak p\u0159istoupit k\u00a0jeho ka\u017edoro\u010dn\u00ed aktualizaci. Va\u0161e podnik\u00e1n\u00ed tak bude m\u00edt st\u00e1le spr\u00e1vn\u00fd kurz.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69deccee28597\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69deccee28597\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Co_je_podnikatelsky_plan\" >Co je podnikatelsk\u00fd pl\u00e1n?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Proc_vubec_mit_podnikatelsky_plan\" >Pro\u010d v\u016fbec m\u00edt podnikatelsk\u00fd pl\u00e1n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Kdo_sestavuje_podnikatelsky_plan\" >Kdo sestavuje podnikatelsk\u00fd pl\u00e1n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Proc_sestaveni_podnikatelskeho_planu_neni_radno_uspechat\" >Pro\u010d sestaven\u00ed podnikatelsk\u00e9ho pl\u00e1nu nen\u00ed radno usp\u011bchat?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Pravidelny_upgrade_podnikatelskeho_planu\" >Pravideln\u00fd upgrade podnikatelsk\u00e9ho pl\u00e1nu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Existuje_na_podnikatelsky_plan_vzor\" >Existuje na podnikatelsk\u00fd pl\u00e1n vzor?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Co_by_mel_kazdy_podnikatelsky_plan_obsahovat\" >Co by m\u011bl ka\u017ed\u00fd podnikatelsk\u00fd pl\u00e1n obsahovat?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Aktualizovany_podnikatelsky_plan_a_jeho_vyhody\" >Aktualizovan\u00fd podnikatelsk\u00fd pl\u00e1n a jeho v\u00fdhody<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Chystate_se_zacit_podnikat_v_roce_2023\" >Chyst\u00e1te se za\u010d\u00edt podnikat v\u00a0roce 2023?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Vytvoreni_podnikatelskeho_planu_vam_muze_pomoci\" >Vytvo\u0159en\u00ed podnikatelsk\u00e9ho pl\u00e1nu v\u00e1m m\u016f\u017ee pomoci:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Bez_podnikatelskeho_planu_se_do_podnikani_nepoustejte\" >Bez podnikatelsk\u00e9ho pl\u00e1nu se do podnik\u00e1n\u00ed nepou\u0161t\u011bjte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Cesta_od_snu_k_realizaci\" >Cesta od snu k\u00a0realizaci<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Podnikatelsky_plan_jako_vas_pribeh\" >Podnikatelsk\u00fd pl\u00e1n jako v\u00e1\u0161 p\u0159\u00edb\u011bh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Nenechte_se_odradit\" >Nenechte se odradit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-plan\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_podnikatelsky_plan\"><\/span>Co je podnikatelsk\u00fd pl\u00e1n?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/orangeacademy.cz\/clanky\/podnikatelsky-ucet-v-bance\/\" target=\"_blank\" rel=\"noopener\">Podnikatelsk\u00fd<\/a> pl\u00e1n slou\u017e\u00ed firm\u011b \u010di podnikateli ke zmapov\u00e1n\u00ed jejich <strong>strategi\u00ed a budouc\u00edch krok\u016f<\/strong>. V\u011bt\u0161ina firem pot\u0159ebuje n\u011bjak\u00fd druh podnikatelsk\u00e9ho pl\u00e1nu, proto\u017ee jim pom\u016f\u017ee z\u016fstat efektivn\u00ed, pracovat na spr\u00e1vn\u00fdch v\u011bcech a zam\u011b\u0159it svou energii tam, kam m\u00e1.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Proc_vubec_mit_podnikatelsky_plan\"><\/span>Pro\u010d v\u016fbec m\u00edt podnikatelsk\u00fd pl\u00e1n?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00edlem podnikatelsk\u00e9ho pl\u00e1nu je ujasnit si z\u00e1kladn\u00ed vizi. <strong>C\u00edle sv\u00e9ho podnikatelsk\u00e9ho \u00fasil\u00ed.<\/strong> Vypracujete-li jej kvalitn\u011b, stane se va\u0161\u00edm pr\u016fvodcem. M\u016f\u017eete si na jeho z\u00e1klad\u011b kontrolovat, zda c\u00edle pln\u00edte. Objevila se p\u0159ed v\u00e1mi podnikatelsk\u00e1 v\u00fdzva? Je sice l\u00e1kav\u00e1, ale ne zcela v\u00a0souladu s\u00a0tou va\u0161\u00ed p\u016fvodn\u00ed viz\u00ed? M\u016f\u017eete ji s\u00a0lehk\u00fdm srdcem odm\u00edtnout. A naopak. V\u0161e, co d\u011bl\u00e1te, m\u016f\u017eete pom\u011b\u0159it s\u00a0touto va\u0161\u00ed podnikatelskou cestovn\u00ed mapou.<\/p>\n<blockquote><p><em>Do podnikatelsk\u00e9ho pl\u00e1nu r\u00e1di nahl\u00ed\u017eej\u00ed i potenci\u00e1ln\u00ed investo\u0159i. Je to \u010dasto jeden z\u00a0hlavn\u00edch dokument\u016f, na jeho\u017e z\u00e1klad\u011b se rozhodnou, zda v\u00e1\u0161 projekt finan\u010dn\u011b podpo\u0159\u00ed.<\/em><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6455\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan3.jpg\" alt=\"Podnikatelsk\u00fd pl\u00e1n\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan3.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan3-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan3-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kdo_sestavuje_podnikatelsky_plan\"><\/span>Kdo sestavuje podnikatelsk\u00fd pl\u00e1n?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u00a0z\u00e1sad\u011b se d\u00e1 \u0159\u00edci, \u017ee <strong>ka\u017ed\u00fd podnikatel je tv\u016frcem sv\u00e9ho businessu.<\/strong> On osobn\u011b do n\u011bj vstupuje s\u00a0n\u011bjakou viz\u00ed, o\u010dek\u00e1v\u00e1n\u00edmi. On m\u00e1 jasno v\u00a0tom, jak\u00fdch c\u00edl\u016f chce svou podnikatelskou \u010dinnost\u00ed dos\u00e1hnout. A proto je tak\u00e9 on s\u00e1m tou nejpovolan\u011bj\u0161\u00ed osobou k\u00a0jeho sestaven\u00ed. Do jeho hlavy nevid\u00ed nejlep\u0161\u00ed ekonom \u010di marketingov\u00fd strat\u00e9g. Do podnikatelsk\u00e9ho pl\u00e1nu se toti\u017e krom\u011b jin\u00e9ho prom\u00edtaj\u00ed hodnoty, na kter\u00fdch sv\u00e9 podnik\u00e1n\u00ed chcete budovat.<\/p>\n<p><strong>Tip!<\/strong> Podnik\u00e1te? Nepodce\u0148te aktu\u00e1ln\u00ed znalosti \u00fa\u010detnictv\u00ed. Ty se mohou hodit, i kdy\u017e vyu\u017e\u00edv\u00e1te slu\u017eeb \u00fa\u010detn\u00ed. Porozum\u00edte tak snadn\u011bji finan\u010dn\u00edm v\u00fdstup\u016fm. Vyzkou\u0161ejte n\u00e1\u0161 <a href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\/rekvalifikacni-kurzy-ucetnictvi\" target=\"_blank\" rel=\"noopener\">kurz \u00fa\u010detnictv\u00ed<\/a>:<\/p>\n<span class='mb-center maxbutton-7-center'><span class='maxbutton-7-container mb-container'><a class=\"maxbutton-7 maxbutton maxbutton-kurz-ucetnictvi\" target=\"_blank\" title=\"Kurz \u00fa\u010detnictv\u00ed\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\/rekvalifikacni-kurzy-ucetnictvi-a-danove-evidence\"><span class='mb-text'>Studujte kurz \u00fa\u010detnictv\u00ed<\/span><\/a><\/span><\/span>\n<h3><span class=\"ez-toc-section\" id=\"Proc_sestaveni_podnikatelskeho_planu_neni_radno_uspechat\"><\/span>Pro\u010d sestaven\u00ed podnikatelsk\u00e9ho pl\u00e1nu nen\u00ed radno usp\u011bchat?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sestaven\u00ed podnikatelsk\u00e9ho pl\u00e1nu je jedna z\u00a0\u010dinnost\u00ed, kde je dobr\u00e9 <strong>dop\u0159\u00e1t si dostatek \u010dasu<\/strong>. Pokud p\u0159i jeho vzniku naraz\u00edte na t\u00e9mata, v\u00a0nich\u017e je\u0161t\u011b nem\u00e1te \u00fapln\u011b jasno, nechte je otev\u0159en\u00e9. Po\u010dkejte. Nechte to uzr\u00e1t. Vysp\u011bte se na to. N\u00e1\u0161 mozek funguje fantasticky. Kdy\u017e na n\u011bj netla\u010d\u00edte, vytas\u00ed se n\u011bkdy s\u00a0t\u00e9m\u011b\u0159 geni\u00e1ln\u00edmi n\u00e1pady a \u0159e\u0161en\u00edmi.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pravidelny_upgrade_podnikatelskeho_planu\"><\/span>Pravideln\u00fd upgrade podnikatelsk\u00e9ho pl\u00e1nu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Odborn\u00edci doporu\u010duj\u00ed se k\u00a0jednou sestaven\u00e9mu pl\u00e1nu <strong>pravideln\u011b vracet<\/strong>. Proj\u00edt si ho. Zjistit, co je pro n\u00e1s st\u00e1le aktu\u00e1ln\u00ed. Ve kter\u00fdch <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-rozjet-vlastni-podnikani\/\" target=\"_blank\" rel=\"noopener\">oblastech<\/a> jsme dos\u00e1hli sv\u00fdch c\u00edl\u016f. Ve kter\u00fdch se n\u00e1m naopak moc neda\u0159ilo. Mo\u017en\u00e1 zjist\u00edme, \u017ee bychom r\u00e1di trochu zm\u011bnili sm\u011br sv\u00e9ho podnik\u00e1n\u00ed.<\/p>\n<p>Revize podnikatelsk\u00e9ho pl\u00e1nu je dobr\u00e1 pr\u00e1v\u011b k\u00a0tomu, abychom to neud\u011blali <strong>ukvapen\u011b a zbrkle.<\/strong> Abychom i p\u0159\u00edpadn\u00e9 zm\u011bny zanesly do komplexn\u00edho r\u00e1mce na\u0161\u00ed vize. Aby to cel\u00e9 po\u0159\u00e1d d\u00e1valo smysl. Komu? Zejm\u00e9na n\u00e1m samotn\u00fdm.<\/p>\n<p>Do nov\u011b upraven\u00e9ho pl\u00e1nu m\u016f\u017eeme zapracovat nap\u0159. tak\u00e9 <strong>aktu\u00e1ln\u00ed ekonomickou situaci<\/strong>. Sv\u00e9 o tom jist\u011b v\u00ed podnikatel\u00e9, kte\u0159\u00ed pro\u0161li t\u011b\u017ekou dobou covidovou, na n\u00ed\u017e plynule navazuje celosv\u011btov\u00e1 ekonomick\u00e1 krize. Je dobr\u00e9 b\u00fdt p\u0159ipraven a b\u00fdt flexibiln\u00ed. Zachov\u00e1te-li si spr\u00e1vn\u00fd sm\u011br, ke sv\u00fdm c\u00edl\u016fm se jist\u011b dostanete. By\u0165 s\u00a0men\u0161\u00edm zpo\u017ed\u011bn\u00edm.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6453\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan1.jpg\" alt=\"Podnikatelsk\u00fd pl\u00e1n\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan1.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan1-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Existuje_na_podnikatelsky_plan_vzor\"><\/span>Existuje na podnikatelsk\u00fd pl\u00e1n vzor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Domn\u00edv\u00e1m se, \u017ee strukturu sv\u00e9ho podnikatelsk\u00e9ho pl\u00e1nu si budete muset navrhnout sami. Ka\u017ed\u00fd projekt je jin\u00fd. Ka\u017ed\u00e9 odv\u011btv\u00ed je specifick\u00e9. A ka\u017ed\u00e9mu podnikateli vyhovuje jin\u00fd styl pl\u00e1nov\u00e1n\u00ed. N\u011bkdo m\u00e1 rad\u0161i tabulky a odr\u00e1\u017eky. Jin\u00fd se rad\u0161i o sv\u00e9 vizi rozep\u00ed\u0161e. N\u011bkdo si zase r\u00e1d v\u0161e zn\u00e1zorn\u00ed graficky.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co_by_mel_kazdy_podnikatelsky_plan_obsahovat\"><\/span>Co by m\u011bl ka\u017ed\u00fd podnikatelsk\u00fd pl\u00e1n obsahovat?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Z\u00e1kladn\u00ed vizi \u010di z\u00e1m\u011br<\/li>\n<li>N\u00e1vrh organiza\u010dn\u00ed struktury (v p\u0159\u00edpad\u011b podnikatele jednotlivce nap\u0159. n\u00e1vrh extern\u00edch dodavatel\u016f)<\/li>\n<li>Popis slu\u017eby \u010di produktu<\/li>\n<li>Anal\u00fdza trhu a konkurence<\/li>\n<li>Definice c\u00edlov\u00e9 skupiny<\/li>\n<li>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov a marketingov\u00fd pl\u00e1n<\/li>\n<li>Finan\u010dn\u00ed pl\u00e1n<\/li>\n<\/ul>\n<p>P\u0159i vytv\u00e1\u0159en\u00ed <strong>z\u00e1kaznick\u00e9 persony<\/strong> nezapome\u0148te uv\u00e9st kl\u00ed\u010dov\u00e9 demografick\u00e9 \u00fadaje, jako je v\u011bk, pohlav\u00ed, v\u00fd\u0161e p\u0159\u00edjmu, \u00farove\u0148 vzd\u011bl\u00e1n\u00ed a rodinn\u00fd stav. Krom\u011b toho zva\u017ete jejich pot\u0159eby a motivaci k pou\u017e\u00edv\u00e1n\u00ed va\u0161eho produktu nebo slu\u017eby. Jak\u00e9 probl\u00e9my se sna\u017e\u00ed vy\u0159e\u0161it? Jak\u00e9 jsou jejich c\u00edle? Pochop\u00edte-li sv\u016fj c\u00edlov\u00fd trh a osobnost z\u00e1kazn\u00edka, budete l\u00e9pe p\u0159ipraveni vytvo\u0159it marketingovou strategii, kter\u00e1 s nimi bude rezonovat.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Aktualizovany_podnikatelsky_plan_a_jeho_vyhody\"><\/span>Aktualizovan\u00fd podnikatelsk\u00fd pl\u00e1n a jeho v\u00fdhody<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Podnikatelsk\u00fd pl\u00e1n, jak jsme si ji\u017e \u0159ekli, je dokument, kter\u00fd popisuje va\u0161e podnik\u00e1n\u00ed, jeho <a href=\"https:\/\/orangeacademy.cz\/clanky\/go-to-market-strategie\/\" target=\"_blank\" rel=\"noopener\">c\u00edle<\/a> a zp\u016fsob, jak\u00fdm jich hodl\u00e1te dos\u00e1hnout. Je to z\u00e1kladn\u00ed n\u00e1stroj pro ka\u017edou firmu, a\u0165 u\u017e je velk\u00e1 nebo mal\u00e1.<\/p>\n<p>Jak\u00e9 v\u00fdhody v\u00e1m ale aktualizovan\u00e1 verze p\u0159inese?<\/p>\n<p>1) Nut\u00ed v\u00e1s pe\u010dliv\u011b promyslet v\u00e1\u0161 podnikatelsk\u00fd z\u00e1m\u011br a <strong>identifikovat potenci\u00e1ln\u00ed rizika a probl\u00e9my<\/strong>. To v\u00e1m m\u016f\u017ee pomoci vyhnout se pozd\u011bj\u0161\u00edm n\u00e1kladn\u00fdm chyb\u00e1m.<\/p>\n<p>2) M\u016f\u017ee v\u00e1m pomoci <strong>z\u00edskat investice<\/strong> a zajistit financov\u00e1n\u00ed od bank nebo jin\u00fdch finan\u010dn\u00edch instituc\u00ed.<\/p>\n<p>3) M\u016f\u017ee v\u00e1m poskytnout pl\u00e1n, kter\u00fdm se budete \u0159\u00eddit p\u0159i r\u016fstu a rozvoji va\u0161eho podniku. M\u016f\u017ee v\u00e1m pomoci udr\u017eet se na spr\u00e1vn\u00e9 cest\u011b a ujistit se, \u017ee dosahujete sv\u00fdch c\u00edl\u016f.<\/p>\n<p>4) M\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fdm n\u00e1strojem pro <strong>\u0159\u00edzen\u00ed a rozvoj va\u0161eho podnik\u00e1n\u00ed<\/strong>. M\u016f\u017eete jej pou\u017e\u00edvat k m\u011b\u0159en\u00ed pokroku, stanovov\u00e1n\u00ed c\u00edl\u016f a p\u0159ezkoum\u00e1v\u00e1n\u00ed sv\u00fdch v\u00fdkon\u016f v porovn\u00e1n\u00ed s pl\u00e1ny.<\/p>\n<p>5) M\u016f\u017ee v\u00e1m pomoci jasn\u011b <strong>sd\u011blit va\u0161e vize<\/strong> a p\u0159edstavy zam\u011bstnanc\u016fm, partner\u016fm, dodavatel\u016fm, z\u00e1kazn\u00edk\u016fm a dal\u0161\u00edm osob\u00e1m, kter\u00e9 se mohou pod\u00edlet na va\u0161em podnik\u00e1n\u00ed.<\/p>\n<p>Nezapome\u0148te, \u017ee v\u00e1\u0161 podnikatelsk\u00fd pl\u00e1n je \u017eiv\u00fd dokument, kter\u00fd by m\u011bl b\u00fdt pravideln\u011b aktualizov\u00e1n podle toho, jak va\u0161e podnik\u00e1n\u00ed roste a m\u011bn\u00ed se. Nenechte ho zapadat prachem na poli\u010dce! Pou\u017e\u00edvejte jej jako n\u00e1stroj, kter\u00fd v\u00e1s udr\u017e\u00ed v soust\u0159ed\u011bn\u00ed a na spr\u00e1vn\u00e9 cest\u011b p\u0159i pln\u011bn\u00ed va\u0161eho snu o zalo\u017een\u00ed a rozvoji \u00fasp\u011b\u0161n\u00e9ho podniku.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chystate_se_zacit_podnikat_v_roce_2023\"><\/span>Chyst\u00e1te se za\u010d\u00edt podnikat v\u00a0roce 2023?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pokud uva\u017eujete o <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-podnikat\/\" target=\"_blank\" rel=\"noopener\">zah\u00e1jen\u00ed vlastn\u00edho podnik\u00e1n\u00ed<\/a>, pravd\u011bpodobn\u011b p\u0159em\u00fd\u0161l\u00edte, co v\u00e1s \u010dek\u00e1 v budoucnosti. Zejm\u00e9na nastupuj\u00ed celosv\u011btov\u00e1 ekonomick\u00e1 recese a energetick\u00e1 krize mohou budit obavy. Podnikatelsk\u00fd pl\u00e1n je skv\u011bl\u00fd zp\u016fsob, jak se p\u0159ipravit na \u00fasp\u011bch, proto\u017ee jasn\u011b a stru\u010dn\u011b vylo\u017e\u00ed va\u0161e c\u00edle a p\u0159edstavy, p\u0159i\u010dem\u017e zahrne i aktu\u00e1ln\u00ed situaci a rizika.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vytvoreni_podnikatelskeho_planu_vam_muze_pomoci\"><\/span>Vytvo\u0159en\u00ed podnikatelsk\u00e9ho pl\u00e1nu v\u00e1m m\u016f\u017ee pomoci:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>definovat \u00fa\u010del a strukturu va\u0161eho podnik\u00e1n\u00ed,<\/li>\n<li>stanovit realistick\u00e9 c\u00edle a \u00fakoly,<\/li>\n<li>vypracovat marketingov\u00e9 a prodejn\u00ed strategie,<\/li>\n<li>pochopit sv\u00e9 finan\u010dn\u00ed pot\u0159eby,<\/li>\n<li>napl\u00e1novat r\u016fst a expanzi,<\/li>\n<li>budovat si dostate\u010dn\u00e9 rezervy.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Bez_podnikatelskeho_planu_se_do_podnikani_nepoustejte\"><\/span>Bez podnikatelsk\u00e9ho pl\u00e1nu se do podnik\u00e1n\u00ed nepou\u0161t\u011bjte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mnoho podnikatel\u016f se domn\u00edv\u00e1, \u017ee podnikatelsk\u00fd pl\u00e1n sestavovat nemus\u00ed, proto\u017ee jejich firma je mal\u00e1 nebo proto\u017ee znaj\u00ed sv\u016fj obor skrz na skrz. Tento zp\u016fsob uva\u017eov\u00e1n\u00ed ale skr\u00fdv\u00e1 rizika. Podnikatelsk\u00fd pl\u00e1n je nezbytn\u00fdm <a href=\"https:\/\/orangeacademy.cz\/clanky\/danova-evidence-zdarma\/\" target=\"_blank\" rel=\"noopener\">n\u00e1strojem<\/a> pro podnik\u00e1n\u00ed jak\u00e9koli velikosti a m\u016f\u017ee v\u00e1m pomoci vyhnout se n\u011bkter\u00fdm \u010dast\u00fdm n\u00e1strah\u00e1m.<\/p>\n<blockquote><p><em>Ve finan\u010dn\u00edm pl\u00e1nu nap\u0159. zjist\u00edte, \u017ee se st\u00e1vaj\u00edc\u00edm portfoliem produkt\u016f a kapacitou v\u00fdroby nejste schopni sv\u00fdch stanoven\u00fdch c\u00edl\u016f dos\u00e1hnout. M\u016f\u017eete tak hned na za\u010d\u00e1tku hledat nov\u00e9 zdroje a cesty, jak se ke k\u00fd\u017een\u00e9 \u010d\u00e1stce obratu dostat.<\/em><\/p><\/blockquote>\n<p>Jak\u00e9 hlavn\u00ed nebezpe\u010d\u00ed v\u00e1m bez podnikatelsk\u00e9ho pl\u00e1nu hroz\u00ed? \u017de snadno sejdete z\u00a0cesty. M\u016f\u017eete u\u010dinit rozhodnut\u00ed, kter\u00e1 nejsou v\u00a0souladu s\u00a0va\u0161imi dlouhodob\u00fdmi c\u00edli. Nedovolte, aby v\u00e1s absence podnikatelsk\u00e9ho pl\u00e1nu zastavila v zah\u00e1jen\u00ed nebo rozvoji podnik\u00e1n\u00ed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6456\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan4.jpg\" alt=\"Podnikatelsk\u00fd pl\u00e1n\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan4.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan4-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/12\/podnikatelsky-plan4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cesta_od_snu_k_realizaci\"><\/span>Cesta od snu k\u00a0realizaci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je mo\u017en\u00e9, \u017ee m\u00e1te v\u00fdborn\u00fd podnikatelsk\u00fd n\u00e1pad. Na\u0161li jste d\u00edru na trhu. Bez dobr\u00e9ho pl\u00e1nu je to ale po\u0159\u00e1d jen n\u00e1pad. Dobr\u00fd podnikatelsk\u00fd pl\u00e1n je pro v\u00e1\u0161 \u00fasp\u011bch nezbytn\u00fd. Umo\u017en\u00ed v\u00e1m stanovit si c\u00edle, sledovat pokrok a prov\u00e1d\u011bt nezbytn\u00e9 \u00fapravy v jeho pr\u016fb\u011bhu. Sedn\u011bte si a za\u010dn\u011bte mapovat sv\u00e9 vlastn\u00ed pl\u00e1ny na \u00fasp\u011bch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Podnikatelsky_plan_jako_vas_pribeh\"><\/span>Podnikatelsk\u00fd pl\u00e1n jako v\u00e1\u0161 p\u0159\u00edb\u011bh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u00e1\u0161 podnikatelsk\u00fd pl\u00e1n je v\u00e1\u0161 p\u0159\u00edb\u011bh. Pomoc\u00ed n\u011bj p\u0159esv\u011bd\u010d\u00edte potenci\u00e1ln\u00ed investory, partnery a zam\u011bstnance, \u017ee va\u0161e podnik\u00e1n\u00ed stoj\u00ed za jejich \u010das a pen\u00edze. Tak\u00e9 se k\u00a0n\u011bmu m\u016f\u017eete vr\u00e1tit v\u00a0dob\u011b, kdy sami zapochybujete. A takov\u00e9 chv\u00edle pozn\u00e1 ka\u017ed\u00fd podnikatel. Zastavte se, p\u0159ipome\u0148te si, pro\u010d jste podnikat za\u010dali. Jak\u00fd je v\u00e1\u0161 z\u00e1m\u011br. Pro\u010d stoj\u00ed zato p\u0159ekonat p\u0159ek\u00e1\u017eky a vydat se po cest\u011b d\u00e1l.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nenechte_se_odradit\"><\/span>Nenechte se odradit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chyst\u00e1te se za\u010d\u00edt podnikat v\u00a0roce 2023. Ze v\u0161ech stran sly\u0161\u00edte, \u017ee doba je zl\u00e1 a podnik\u00e1n\u00ed nep\u0159eje. Rodina a p\u0159\u00e1tel\u00e9 v\u00e1m rad\u00ed, abyste rad\u0161i z\u016fstali v\u00a0bezpe\u010d\u00ed zam\u011bstnaneck\u00e9ho pom\u011bru. Konkurence vyhla\u0161uje do sv\u011bta proklamace o tom, \u017ee dob\u0159e u\u017e bylo. Kdy\u017e se nad t\u00edm racion\u00e1ln\u011b zamysl\u00edte, maj\u00ed pravdu. Jen bl\u00e1zen by te\u010f za\u010d\u00ednal. Ale jen vy v\u00edte, zda v\u00e1\u0161 n\u00e1pad je \u017eivotaschopn\u00fd. Zda m\u00e1te v\u00a0sob\u011b s\u00edlu a odvahu j\u00edt s\u00a0k\u016f\u017e\u00ed na trh.<\/p>\n<p>Z\u00a0historie v\u00edme, \u017ee \u0161t\u011bst\u00ed p\u0159eje p\u0159ipraven\u00fdm a odv\u00e1\u017en\u00fdm. Vzpome\u0148me na \u00fasp\u011b\u0161n\u00e9 podnikatele z\u00a0dob sv\u011btov\u00e9 hospod\u00e1\u0159sk\u00e9 krize p\u0159ed druhou sv\u011btovou v\u00e1lkou. Mysl\u00edte, \u017ee jim p\u0159\u00e1tel\u00e9 jejich n\u00e1pady nerozmlouvali? A o kom se dnes u\u010d\u00edme v\u00a0d\u011bjepise? O t\u011bch odv\u00e1\u017en\u00fdch bl\u00e1znech, \u010di o jejich opatrn\u00fdch p\u0159\u00e1tel\u00edch?<\/p>\n<p><strong>Ide\u00e1ln\u00ed doba pro za\u010d\u00e1tek podnik\u00e1n\u00ed neexistuje<\/strong>. M\u00e1te-li vnit\u0159n\u00ed nutk\u00e1n\u00ed a motivaci za\u010d\u00edt nyn\u00ed, jd\u011bte do toho. Nechte si rezervu pro p\u0159\u00edpad, \u017ee by to p\u0159ece jen nevy\u0161lo. Zejm\u00e9na pokud krom\u011b sebe \u017eiv\u00edte i rodinu. A nebojte se. S\u00a0dobrou cestovn\u00ed mapou v\u00a0podob\u011b podnikatelsk\u00e9ho pl\u00e1nu se nem\u016f\u017eete ztratit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u00a0tomto \u010dl\u00e1nku jsme si shrnuli v\u00fdhody podnikatelsk\u00e9ho pl\u00e1nu. \u0158ekli jsme si tak\u00e9, pro\u010d je dobr\u00e9 jej \u010das od \u010dasu aktualizovat. A\u0165 u\u017e se chyst\u00e1te za\u010d\u00edt podnikat kdykoliv, podnikatelsk\u00fd pl\u00e1n bude va\u0161\u00edm kompasem na cest\u011b k\u00a0vysn\u011bn\u00e9mu c\u00edli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podnikatelsk\u00fd pl\u00e1n je jeden z\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edch n\u00e1stroj\u016f ka\u017ed\u00e9ho podnikatele. Je to jeho cestovn\u00ed mapa. Je-li dob\u0159e sestaven, vede ho k\u00a0vyt\u00fd\u010den\u00e9mu c\u00edli. Pro\u010d je dobr\u00e9 jej \u010das od \u010dasu obnovit? Promyslet, co je\u0161t\u011b plat\u00ed a kde jste se naopak posunuli? V\u00a0tomto \u010dl\u00e1nku se dozv\u00edte, jak p\u0159istoupit k\u00a0jeho ka\u017edoro\u010dn\u00ed aktualizaci. Va\u0161e podnik\u00e1n\u00ed tak bude m\u00edt st\u00e1le spr\u00e1vn\u00fd kurz. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[330],"tags":[310,54,46],"class_list":["post-6452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","tag-penize","tag-podnikani","tag-prace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak\u00fd m\u00e1te podnikatelsk\u00fd pl\u00e1n na rok 2023?<\/title>\n<meta name=\"description\" content=\"Podnikatelsk\u00fd pl\u00e1n je jeden z\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edch n\u00e1stroj\u016f podnikatele. Je to jeho cestovn\u00ed mapa. 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