{"id":5923,"date":"2022-11-25T10:22:55","date_gmt":"2022-11-25T09:22:55","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=5923"},"modified":"2022-11-25T10:53:34","modified_gmt":"2022-11-25T09:53:34","slug":"vernostni-karty","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/","title":{"rendered":"V\u011brnostn\u00ed karty: Prod\u00e1v\u00e1te sv\u00e1 data za v\u00fdhody a slevy?"},"content":{"rendered":"<p><strong>V\u00a0dne\u0161n\u00edm \u010dl\u00e1nku se pod\u00edv\u00e1me na v\u011brnostn\u00ed karty. Jsou opravdu tak v\u00fdhodn\u00e9? A v\u00edte, \u017ee nic nen\u00ed zadarmo? Informace o v\u00e1s v\u00fdm\u011bnou za body. Pro n\u011bkoho v\u00fdhodn\u00e1 sm\u011bna, pro jin\u00e9ho n\u011bco nep\u0159edstaviteln\u00e9ho. A\u0165 u\u017e se ale k\u00a0v\u011brnostn\u00edm kart\u00e1m stav\u00edte jakkoliv, pravda je jist\u00e1. V\u011brnostn\u00ed karty za\u017e\u00edvaj\u00ed sv\u016fj boom. Od pap\u00edrov\u00fdch, p\u0159es plastov\u00e9 \u201ekreditky\u201c a\u017e po elektronick\u00e9 aplikace.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1f9a615932\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1f9a615932\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#Vernostni_karty_Ne_dekuji\" >V\u011brnostn\u00ed karty? Ne d\u011bkuji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#Forma_vernostnich_karet\" >Forma v\u011brnostn\u00edch karet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#Vernostni_aplikace_nahradila_vernostni_karty\" >V\u011brnostn\u00ed aplikace nahradila v\u011brnostn\u00ed karty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#Vyhody_vernostnich_karet_a_aplikaci_pro_prodejce\" >V\u00fdhody v\u011brnostn\u00edch karet a aplikac\u00ed pro prodejce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#Jak_probiha_sber_bodu_na_vernostni_karty\" >Jak prob\u00edh\u00e1 sb\u011br bod\u016f na v\u011brnostn\u00ed karty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#Vernostni_karty_v_mobilu_%E2%80%93_vice_vyhod_i_mista_v_penezence\" >V\u011brnostn\u00ed karty v\u00a0mobilu \u2013 v\u00edce v\u00fdhod i m\u00edsta v\u00a0pen\u011b\u017eence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#Vyhody_aplikaci_sdruzujicich_vernostni_karty\" >V\u00fdhody aplikac\u00ed sdru\u017euj\u00edc\u00edch v\u011brnostn\u00ed karty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#Obavate_se_o_osobni_udaje\" >Ob\u00e1v\u00e1te se o osobn\u00ed \u00fadaje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#Zaverem\" >Z\u00e1v\u011brem<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vernostni_karty_Ne_dekuji\"><\/span>V\u011brnostn\u00ed karty? Ne d\u011bkuji<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S t\u00edmto tvrzen\u00edm se ob\u010das setk\u00e1v\u00e1m. Jedn\u00e1 se zejm\u00e9na o lidi, kte\u0159\u00ed se v\u011bnuj\u00ed v\u00fdvoji aplikac\u00ed, p\u0159\u00edpadn\u011b se pohybuj\u00ed <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener\">v marketingu<\/a>. Jejich <strong>hlavn\u00ed argument <\/strong>proti vlastnictv\u00ed jak\u00e9koliv v\u011brnostn\u00ed karty \u010di aplikace je zachov\u00e1n\u00ed soukrom\u00ed. V\u00a0dne\u0161n\u00ed dob\u011b je ji\u017e snad v\u0161em jasn\u00e9, \u017ee obchodn\u00ed \u0159et\u011bzce a eshopy nevyd\u00e1vaj\u00ed v\u011brnostn\u00ed karty z\u00a0\u010dist\u00e9 dobroty srdce.<\/p>\n<h3>V\u011brnostn\u00ed karty jsou promy\u0161len\u00fd marketingov\u00fd n\u00e1stroj<\/h3>\n<p>Jedn\u00e1 se o <strong>promy\u0161len\u00fd marketingov\u00fd syst\u00e9m<\/strong> funguj\u00edc\u00ed na jednoduch\u00e9m principu. Takov\u00e1 p\u0159\u00edm\u00e1 \u00fam\u011bra. \u010c\u00edm v\u00edce u dan\u00e9ho obchodn\u00edka utrat\u00edte, t\u00edm v\u00edce slev a v\u00fdhod t\u00edm z\u00edsk\u00e1te. Typy v\u00fdhod:<\/p>\n<ul>\n<li>za ka\u017ed\u00fd realizovan\u00fd n\u00e1kup sleva na ten dal\u0161\u00ed,<\/li>\n<li>body, kter\u00e9 vym\u011bn\u00edte za vybran\u00e9 zbo\u017e\u00ed (hrnce, ply\u0161\u00e1ky, knihy),<\/li>\n<li>v\u00fdhody (\u010dlenov\u00e9 klubu maj\u00ed v\u00fdhodn\u011bj\u0161\u00ed ceny u vybran\u00fdch polo\u017eek),<\/li>\n<li>ka\u017ed\u00fd des\u00e1t\u00fd n\u00e1kup zdarma (u opakovan\u00fdch n\u00e1kup\u016f \u2013 kontaktn\u00ed \u010do\u010dky, k\u00e1va, krmivo pro psy).<\/li>\n<\/ul>\n<span class='mb-center maxbutton-2-center'><span class='maxbutton-2-container mb-container'><a class=\"maxbutton-2 maxbutton maxbutton-kurz-marketingu\" target=\"_blank\" title=\"Kurz marketingu\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\/\"><span class='mb-text'>Studujte kurz marketingu<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Forma_vernostnich_karet\"><\/span>Forma v\u011brnostn\u00edch karet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u0159\u00edve jsme se setk\u00e1vali s\u00a0r\u016fzn\u00fdmi variacemi <strong>pap\u00edrov\u00fdch \u010di plastov\u00fdch karti\u010dek<\/strong>. Ur\u010dit\u011b si pamatujete na kav\u00e1rny, kde v\u00e1m za ka\u017edou zakoupenou k\u00e1vu dali raz\u00edtko. P\u0159i des\u00e1t\u00e9m raz\u00edtku jste dostali k\u00e1vu zdarma. Podobn\u011b fungovaly v\u011brnostn\u00ed karty nap\u0159. v\u00a0posilovn\u00e1ch. Stejn\u011b jako v\u0161echno kolem n\u00e1s, i v\u011brnostn\u00ed karty proch\u00e1z\u00ed v\u00fdvojem a modernizuj\u00ed se.<\/p>\n<p>Rozmach plastov\u00fdch v\u011brnostn\u00edch karet jsme zaznamenali nejsp\u00ed\u0161e v\u0161ichni. Pletou se n\u00e1m pod ruce v\u00a0pen\u011b\u017eence, \u010di v\u00a0kabelce. Kdy\u017e ale p\u0159ijde na placen\u00ed, najednou nejsou k\u00a0nalezen\u00ed. Body tedy ob\u010das sb\u00edr\u00e1te, ob\u010das nesb\u00edr\u00e1te. V\u00fdhody uplat\u0148ujete ob\u010dasn\u011b. \u010casto ani nev\u00edte, kde v\u0161ude u\u017e vlastn\u011b v\u011brnostn\u00ed karti\u010dku m\u00e1te vystavenu. Nepat\u0159\u00edte-li vylo\u017een\u011b mezi karti\u010dkov\u00e9 nad\u0161ence, \u010dasem se st\u00e1v\u00e1te imunn\u00ed.<\/p>\n<p>Na\u0161t\u011bst\u00ed p\u0159i\u0161la doba elektronick\u00e1 a s\u00a0n\u00ed obdoba v\u011brnostn\u00edch karet \u2013 v\u011brnostn\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/aplikace-na-finance\/\" target=\"_blank\" rel=\"noopener\">aplikace<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5926\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta3.jpg\" alt=\"V\u011brnostn\u00ed karty 2\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta3.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta3-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta3-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vernostni_aplikace_nahradila_vernostni_karty\"><\/span>V\u011brnostn\u00ed aplikace nahradila v\u011brnostn\u00ed karty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dnes je ji\u017e samoz\u0159ejmost\u00ed, \u017ee i star\u0161\u00ed lid\u00e9 maj\u00ed <strong>chytr\u00e9 mobiln\u00ed telefony<\/strong>. Rozvoji v\u011brnostn\u00edch aplikac\u00ed tedy nic nebr\u00e1n\u00ed. U\u017e i jejich c\u00edlov\u00e1 skupina je um\u00ed vyu\u017e\u00edvat. Mezi hlavn\u00ed v\u00fdhody v\u011brnostn\u00ed karty v\u00a0mobilu pat\u0159\u00ed:<\/p>\n<ul>\n<li>m\u00e1te ji neust\u00e1le po ruce,<\/li>\n<li>sami si pr\u016fb\u011b\u017en\u011b m\u016f\u017eete kontrolovat stav sv\u00e9ho bodov\u00e9ho konta,<\/li>\n<li>vid\u00edte historii n\u00e1kup\u016f i \u010derp\u00e1n\u00ed v\u00fdhod,<\/li>\n<li>obchodn\u00edci \u010dasto v\u00a0r\u00e1mci aplikace nab\u00edzej\u00ed rovnou v\u00fdhodn\u00e9 polo\u017eky,<\/li>\n<li>aplikace v\u00e1m vyhled\u00e1 nejbli\u017e\u0161\u00ed prodejnu.<\/li>\n<\/ul>\n<p>D\u00edky sofistikovan\u011bj\u0161\u00edm mo\u017enostem sb\u011bru dat a informac\u00ed, mohou obchodn\u00edci l\u00e9pe c\u00edlit. Mohou tak nap\u0159\u00edklad nab\u00edzet <strong>speci\u00e1ln\u00ed akce <\/strong>p\u0159\u00edmo v\u00a0souladu s\u00a0preferencemi z\u00e1kazn\u00edka. N\u011bkter\u00e9 obchodn\u00ed \u0159et\u011bzce nab\u00edzej\u00ed tak\u00e9 <strong>dodate\u010dn\u00e9 slevy \u010di v\u00fdhody<\/strong> (doprava zdarma, bonusov\u00e9 zbo\u017e\u00ed), dos\u00e1hnete-li na ur\u010ditou stanovenou \u00fatratu za ohrani\u010den\u00e9 obdob\u00ed.<\/p>\n<span class='mb-center maxbutton-5-center'><span class='maxbutton-5-container mb-container'><a class=\"maxbutton-5 maxbutton maxbutton-top-rekvalifikacni-kurzy\" target=\"_blank\" title=\"Rekvalifika\u010dn\u00ed kurzy 3\" rel=\"noopener\" href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\"><span class='mb-text'>TOP rekvalifika\u010dn\u00ed kurzy<\/span><\/a><\/span><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Vyhody_vernostnich_karet_a_aplikaci_pro_prodejce\"><\/span>V\u00fdhody v\u011brnostn\u00edch karet a aplikac\u00ed pro prodejce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prvn\u00ed a z\u00e1sadn\u00ed v\u00fdhodou jsou <strong>v\u011brn\u00ed z\u00e1kazn\u00edci<\/strong>, kte\u0159\u00ed opakovan\u011b u obchodn\u00edka utr\u00e1c\u00ed. Mezi dal\u0161\u00ed v\u00fdhody pat\u0159\u00ed:<\/p>\n<ul>\n<li>z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed o chov\u00e1n\u00ed a n\u00e1kupn\u00edch zvyklostech z\u00e1kazn\u00edk\u016f,<\/li>\n<li>individualizace a personalizace p\u0159\u00edstupu,<\/li>\n<li>mo\u017enost snadn\u00e9 segmentace z\u00e1kazn\u00edk\u016f,<\/li>\n<li>l\u00e9pe c\u00edlen\u00e9 <a href=\"https:\/\/orangeacademy.cz\/clanky\/budovani-znacky\/\" target=\"_blank\" rel=\"noopener\">reklamn\u00ed kampan\u011b<\/a>.<\/li>\n<\/ul>\n<p>M\u016f\u017eeme se setkat tak\u00e9 s\u00a0t\u00edm, \u017ee obchodn\u00edci, kte\u0159\u00ed si p\u0159\u00edmo nekonkuruj\u00ed, v\u00a0r\u00e1mci v\u011brnostn\u00edch program\u016f spolupracuj\u00ed. Zdravotn\u00ed poji\u0161\u0165ovna, banka \u010di dodavatel energi\u00ed v\u00e1m tak mohou nab\u00eddnout v\u011brnostn\u00ed program u spolupracuj\u00edc\u00edch obchodn\u00edk\u016f. Vy tak m\u016f\u017eete za v\u00fdhodn\u011bj\u0161\u00edch podm\u00ednek z\u00edskat nap\u0159. elektroniku nebo kosmetiku.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5927\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta4.jpg\" alt=\"V\u011brnostn\u00ed karta 4\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta4.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta4-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_probiha_sber_bodu_na_vernostni_karty\"><\/span>Jak prob\u00edh\u00e1 sb\u011br bod\u016f na v\u011brnostn\u00ed karty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u011bt\u0161inou z\u00edsk\u00e1te p\u0159i registraci uv\u00edtac\u00ed bal\u00edk bod\u016f. K\u00a0t\u011bm d\u00e1le sb\u00edr\u00e1te dal\u0161\u00ed. Nap\u0159. za ka\u017edou utracenou korunu, \u010di stokorunu z\u00edsk\u00e1te bod. <strong>Bonusov\u00e9 body<\/strong> m\u016f\u017eete z\u00edskat i k\u00a0r\u016fzn\u00fdm v\u00fdro\u010d\u00edm:<\/p>\n<ul>\n<li>k\u00a0v\u00fdro\u010d\u00ed registrace,<\/li>\n<li>k\u00a0sv\u00e1tku,<\/li>\n<li>k\u00a0narozenin\u00e1m,<\/li>\n<li>p\u0159i ka\u017ed\u00e9m des\u00e1t\u00e9m n\u00e1kupu.<\/li>\n<\/ul>\n<p>Dal\u0161\u00edm obl\u00edben\u00fdm n\u00e1strojem je <strong>duplikace bod\u016f <\/strong>p\u0159i ur\u010dit\u00e9 \u010dinnosti. Nap\u0159. p\u0159i n\u00e1kupu zbo\u017e\u00ed s\u00a0BIO ozna\u010den\u00edm, nebo p\u0159i n\u00e1kupu d\u011btsk\u00e9ho zbo\u017e\u00ed.<\/p>\n<p>Setk\u00e1v\u00e1me se tak\u00e9 s\u00a0n\u011bkolika \u00farovn\u011bmi \u010dlenstv\u00ed. Jednotliv\u00e9 \u00farovn\u011b mohou \u010derpat r\u016fzn\u011b vysok\u00e9 procentu\u00e1ln\u00ed slevy. Nebo p\u0159i vstupu do dal\u0161\u00ed \u00farovn\u011b z\u00edsk\u00e1te jednor\u00e1zov\u011b bal\u00edk bod\u016f.<\/p>\n<h3>Dal\u0161\u00ed v\u00fdhody pro dr\u017eitele v\u011brnostn\u00edch karet<\/h3>\n<p>Pokud jste dr\u017eitelem v\u011brnostn\u00ed karty, nemus\u00edte v\u017edy <strong>\u010derpat pouze finan\u010dn\u00ed v\u00fdhody<\/strong>. Velmi \u010dasto v\u00e1m obchodn\u00edci nab\u00eddnou:<\/p>\n<ul>\n<li>prodlou\u017eenou pracovn\u00ed dobu,<\/li>\n<li>prodlou\u017eenou z\u00e1ru\u010dn\u00ed dobu,<\/li>\n<li>poz\u00e1ru\u010dn\u00ed servis,<\/li>\n<li>dopravu \u010di po\u0161tovn\u00e9 zdarma,<\/li>\n<li>p\u0159ednostn\u00ed informace o novink\u00e1ch a slev\u00e1ch,<\/li>\n<li>zv\u00fdhodn\u011bn\u00e9 ceny vybran\u00e9ho zbo\u017e\u00ed,<\/li>\n<li>nakupov\u00e1n\u00ed mimo standardn\u00ed otev\u00edrac\u00ed dobu.<\/li>\n<\/ul>\n<h3>V\u011brnostn\u00ed karta nav\u017edy?<\/h3>\n<p>U\u017e jsme zm\u00ednili, \u017ee u mnoh\u00fdch obchodn\u00edk\u016f do\u0161lo k\u00a0p\u0159echodu z\u00a0klasick\u00fdch pap\u00edrov\u00fdch \u010di plastov\u00fdch v\u011brnostn\u00edch karet na aplikace. P\u0159i tomto p\u0159echodu jste o doposud naspo\u0159en\u00e9 body p\u0159i\u0161li. P\u0159\u00edpadn\u011b jste si je museli aktivn\u011b p\u0159ev\u00e9st na nov\u00fd syst\u00e9m.<\/p>\n<p>V\u011bt\u0161ina v\u011brnostn\u00edch program\u016f pracuje <strong>s\u00a0omezenou dobou platnosti bod\u016f<\/strong>. Pokud jste tedy na\u0161li po letech v\u011brnostn\u00ed kartu, velmi pravd\u011bpodobn\u011b ji\u017e pozbyla svou platnost.<\/p>\n<h3>V\u011brnostn\u00ed karta \u010cesk\u00e9 po\u0161ty<\/h3>\n<p>U\u017e i \u010cesk\u00e1 po\u0161ta nab\u00edz\u00ed mo\u017enost vyu\u017eit\u00ed v\u011brnostn\u00edch karet. Za\u017e\u00e1dat o n\u00ed m\u016f\u017eou p\u0159\u00edmo na pobo\u010dce \u010di na internetu fyzick\u00e9 i pr\u00e1vnick\u00e9 osoby. Vyplat\u00ed se zejm\u00e9na t\u011bm, kdo slu\u017eeb po\u0161ty vyu\u017e\u00edvaj\u00ed \u010dasto a pravideln\u011b. Mezi v\u00fdhody pro dr\u017eitele t\u00e9to v\u011brnostn\u00ed karty pat\u0159\u00ed:<\/p>\n<ul>\n<li>slevy na odesl\u00e1n\u00ed psan\u00ed \u010di bal\u00edk\u016f,<\/li>\n<li>sleva na SIPO,<\/li>\n<li>informov\u00e1n\u00ed o doru\u010den\u00ed emailem,<\/li>\n<li>odpad\u00e1 nutnost vyplnit podac\u00ed l\u00edstek,<\/li>\n<li>slevy u partner\u016f.<\/li>\n<\/ul>\n<h3>Speci\u00e1ln\u00ed v\u011brnostn\u00ed karta pro profesion\u00e1ly<\/h3>\n<p>Tuto kartu vyd\u00e1vaj\u00ed n\u011bkter\u00e9<strong> hobby markety<\/strong>. Zv\u00fdhod\u0148uj\u00ed tak sv\u00e9 z\u00e1kazn\u00edky z\u00a0\u0159ad OSV\u010c. V\u00a0podstat\u011b jim t\u00edm nab\u00edz\u00ed p\u0159\u00edjemnou alternativu k\u00a0n\u00e1kupu ve velkoobchodech. Krom\u011b lep\u0161\u00ed cen, mohou \u017eivnostn\u00edci z\u00edskat:<\/p>\n<ul>\n<li>poradenstv\u00ed,<\/li>\n<li>zap\u016fj\u010den\u00ed voz\u00edku na omezenou dobu zdarma,<\/li>\n<li>zap\u016fj\u010den\u00ed n\u00e1\u0159ad\u00ed za v\u00fdhodn\u011bj\u0161\u00edch podm\u00ednek,<\/li>\n<li>sleva na dopravu,<\/li>\n<li>pouk\u00e1zku na konzumaci v\u00a0kant\u00fdn\u011b.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Vernostni_karty_v_mobilu_%E2%80%93_vice_vyhod_i_mista_v_penezence\"><\/span>V\u011brnostn\u00ed karty v\u00a0mobilu \u2013 v\u00edce v\u00fdhod i m\u00edsta v\u00a0pen\u011b\u017eence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Po\u010d\u00e1te\u010dn\u00ed ned\u016fv\u011bra a obava o zneu\u017eit\u00ed citliv\u00fdch osobn\u00edch \u00fadaj\u016f zd\u00e1 se ustoupila. Do pop\u0159ed\u00ed se dost\u00e1v\u00e1, zejm\u00e9na v\u00a0dob\u011b zdra\u017eov\u00e1n\u00ed, snaha u\u0161et\u0159it a zefektivnit tok rodinn\u00fdch financ\u00ed. Proto dnes vyu\u017e\u00edv\u00e1 v\u011brnostn\u00ed karty v\u011bt\u0161ina obyvatelstva. Mnoz\u00ed jsou \u010dlenov\u00e9 v\u011brnostn\u00edho programu u v\u00edce obchodn\u00edk\u016f. D\u00e1vno ji\u017e tak\u00e9 neplat\u00ed, \u017ee vyu\u017e\u00edv\u00e1n\u00ed v\u011brnostn\u00edch karet je dom\u00e9nou d\u016fchodc\u016f a \u017een na mate\u0159sk\u00e9 dovolen\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5925\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta2.jpg\" alt=\"V\u011brnostn\u00ed karta\" width=\"1200\" height=\"800\" srcset=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta2.jpg 1200w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta2-980x653.jpg 980w, https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h3>Jak si ud\u011blat p\u0159ehled ve sv\u00fdch v\u011brnostn\u00edch kart\u00e1ch?<\/h3>\n<p>V\u011brnostn\u00edch aplikac\u00ed p\u0159ib\u00fdv\u00e1. Jejich vyu\u017e\u00edv\u00e1n\u00ed m\u016f\u017ee b\u00fdt nep\u0159ehledn\u00e9. Proto st\u00e1le v\u00edce nakupuj\u00edc\u00edch vyu\u017e\u00edv\u00e1 aplikace, kter\u00e9 v\u011brnostn\u00ed karty sdru\u017euj\u00ed. Pat\u0159\u00ed mezi n\u011b nap\u0159.:<\/p>\n<ul>\n<li>Stocard,<\/li>\n<li>MyCards,<\/li>\n<li>Portmonka.<\/li>\n<\/ul>\n<h3>Jak funguje virtu\u00e1ln\u00ed pen\u011b\u017eenka?<\/h3>\n<p>V\u011brnostn\u00ed karty si nyn\u00ed m\u016f\u017eete d\u00edky t\u011bmto aplikac\u00edm <strong>ulo\u017eit do mobilu<\/strong>. Ten nos\u00edte neust\u00e1le s sebou. M\u00e1te tedy jistotu, \u017ee budou v\u017edy po ruce. Aplikace jsou v\u011bt\u0161inou zdarma. N\u011bkter\u00e9 dokonce i bez reklam. Do aplikace si m\u016f\u017eete nahr\u00e1t jak v\u011brnostn\u00ed karty, tak i nap\u0159. digit\u00e1ln\u00ed vstupenky, palubn\u00ed l\u00edstky \u010di digit\u00e1ln\u00ed letenky. Funguje to tak, \u017ee si karti\u010dku vyfot\u00edte mobiln\u00edm telefonem. Aplikace si na\u010dte \u010d\u00e1rov\u00e9 k\u00f3dy a ulo\u017e\u00ed je. P\u0159i placen\u00ed nebudete p\u0159edkl\u00e1dat svou plastovou kartu. Uk\u00e1\u017eete p\u0159\u00edslu\u0161nou ulo\u017eenou kartu v\u00a0mobilu.<\/p>\n<h3>Jak\u00e9 karty um\u011bj\u00ed aplikace ulo\u017eit?<\/h3>\n<ul>\n<li>Obchody s\u00a0potravinami<\/li>\n<li>Hotely<\/li>\n<li>L\u00e9k\u00e1rny<\/li>\n<li>Sportovn\u00ed kluby<\/li>\n<li>Prodejny n\u00e1bytku<\/li>\n<li>Drogerie a mnoh\u00e9 dal\u0161\u00ed<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Vyhody_aplikaci_sdruzujicich_vernostni_karty\"><\/span>V\u00fdhody aplikac\u00ed sdru\u017euj\u00edc\u00edch v\u011brnostn\u00ed karty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mezi hlavn\u00ed v\u00fdhody pat\u0159\u00ed bezesporu skute\u010dnost, \u017ee ji\u017e nemus\u00edme s\u00a0sebou nosit plnou pen\u011b\u017eenku karet. Nemus\u00edme ani hledat na displeji mezi des\u00edtkami ikon. Otev\u0159eme si jednu aplikaci a tam m\u00e1me v\u0161echny karty p\u0159ehledn\u011b ulo\u017eeny.<\/p>\n<p>Aplikace n\u00e1m um\u00ed nab\u00edzet nej\u010dast\u011bji pou\u017e\u00edvan\u00e9 karty. Jej\u00ed instalace i obsluha je jednoduch\u00e1. M\u00e1te na v\u00fdb\u011br velk\u00e9 mno\u017estv\u00ed ji\u017e p\u0159ednastaven\u00fdch karet. Karty lze snadno exportovat. Stejn\u011b jako jinde v\u00a0digit\u00e1ln\u00edm sv\u011bt\u011b, i zde se vyplat\u00ed z\u00e1lohovat. <strong>Tyto aplikace funguj\u00ed pro iPhone i Android.<\/strong><\/p>\n<h3>M\u00e1 to i n\u011bjak\u00e9 nev\u00fdhody?<\/h3>\n<p>Pokud si telefon zapomenete, nebo jej m\u00e1te vybit\u00fd, k\u00a0aplikaci se samoz\u0159ejm\u011b nedostanete. V\u00a0n\u011bkter\u00fdch obchodech se star\u0161\u00edm skenovac\u00edm za\u0159\u00edzen\u00edm nejsou schopni na\u010d\u00edst displej mobilu. V\u011bt\u0161ina aplikac\u00ed ji\u017e disponuje seznamem obchodn\u00edk\u016f, kde skenov\u00e1n\u00ed prob\u00edh\u00e1 bez probl\u00e9m\u016f. Nevyu\u017eijete n\u011bkter\u00fdch v\u00fdhod, kter\u00e9 nab\u00edzej\u00ed p\u0159\u00edmo mate\u0159sk\u00e9 aplikace jednotliv\u00fdch obchodn\u00edk\u016f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Obavate_se_o_osobni_udaje\"><\/span>Ob\u00e1v\u00e1te se o osobn\u00ed \u00fadaje?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u011bnujte pozornost p\u0159i vypl\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f. <strong>Sd\u011blujte jen ty nezbytn\u00e9<\/strong>. V\u00a0souladu s\u00a0GDPR je m\u016f\u017ee firma vyu\u017e\u00edvat jen v\u00a0souladu s\u00a0\u00fa\u010delem, pro kter\u00fd jste je ud\u011blili. Kdykoliv m\u016f\u017eete po\u017e\u00e1dat o v\u00fdmaz osobn\u00edch \u00fadaj\u016f a ukon\u010den\u00ed \u010dlenstv\u00ed. V souladu s platnou legislativou na\u0161\u00ed i evropskou m\u00e1te pr\u00e1vo na to, b\u00fdt zapomenut. To by m\u011blo zabr\u00e1nit obchodn\u00edk\u016f, alespo\u0148 t\u011bm slu\u0161n\u00fdm, v prod\u00e1v\u00e1n\u00ed cel\u00fdch datab\u00e1z\u00ed klient\u016f t\u0159et\u00edm subjekt\u016fm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zaverem\"><\/span>Z\u00e1v\u011brem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u00a0tomto \u010dl\u00e1nku jsme v\u00e1m p\u0159inesli souhrn v\u00fdhod i nev\u00fdhod vyu\u017e\u00edv\u00e1n\u00ed v\u011brnostn\u00edch karet. Sm\u011brnice GDPR rozehnala vr\u00e1sky na \u010dele t\u011bm, co m\u011bli obavy o sv\u00e9 osobn\u00ed \u00fadaje. Up\u0159\u00edmn\u011b, kdo z\u00a0n\u00e1s m\u00e1 svou digit\u00e1ln\u00ed stopu zcela \u010distou a nezanechal po sob\u011b \u017e\u00e1dn\u00e9 stopy ve form\u011b pr\u00e1v\u011b osobn\u00edch \u00fadaj\u016f. Pokud tedy p\u0159ekon\u00e1me tuto nejv\u011bt\u0161\u00ed obavu, m\u016f\u017eeme v\u00fdhod v\u011brnostn\u00edch karet vyu\u017e\u00edvat.<\/p>\n<p>Jedn\u00e1 se sice o velmi siln\u00fd marketingov\u00fd n\u00e1stroj firem, kter\u00e9 si tak z\u00edsk\u00e1vaj\u00ed loajalitu sv\u00fdch z\u00e1kazn\u00edk\u016f. Nicm\u00e9n\u011b ti zase t\u011b\u017e\u00ed z\u00a0v\u00fdhod zejm\u00e9na ve form\u011b nemal\u00fdch \u00faspor. S\u00a0ohledem na st\u00e1le sofistikovan\u011bj\u0161\u00ed zp\u016fsoby u\u017eit\u00ed v\u011brnostn\u00edch karet m\u016f\u017eeme z\u00e1v\u011brem \u0159\u00edci, \u017ee tento syst\u00e9m je v\u00fdhodn\u00fd pro ob\u011b strany. obchodn\u00edky i klienty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00a0dne\u0161n\u00edm \u010dl\u00e1nku se pod\u00edv\u00e1me na v\u011brnostn\u00ed karty. Jsou opravdu tak v\u00fdhodn\u00e9? A v\u00edte, \u017ee nic nen\u00ed zadarmo? Informace o v\u00e1s v\u00fdm\u011bnou za body. Pro n\u011bkoho v\u00fdhodn\u00e1 sm\u011bna, pro jin\u00e9ho n\u011bco nep\u0159edstaviteln\u00e9ho. A\u0165 u\u017e se ale k\u00a0v\u011brnostn\u00edm kart\u00e1m stav\u00edte jakkoliv, pravda je jist\u00e1. V\u011brnostn\u00ed karty za\u017e\u00edvaj\u00ed sv\u016fj boom. Od pap\u00edrov\u00fdch, p\u0159es plastov\u00e9 \u201ekreditky\u201c a\u017e po elektronick\u00e9 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[166,66,310,31],"class_list":["post-5923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-finance","tag-online-marketing","tag-penize","tag-tipy-na-aplikace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u011brnostn\u00ed karty: Prod\u00e1v\u00e1te sv\u00e1 data za v\u00fdhody a slevy?<\/title>\n<meta name=\"description\" content=\"V\u011brnostn\u00ed karty - jsou opravdu tak v\u00fdhodn\u00e9? Informace o v\u00e1s v\u00fdm\u011bnou za body. Pro n\u011bkoho v\u00fdhodn\u00e1 sm\u011bna, pro jin\u00e9ho n\u011bco nep\u0159edstaviteln\u00e9ho.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u011brnostn\u00ed karty: Prod\u00e1v\u00e1te sv\u00e1 data za v\u00fdhody a slevy?\" \/>\n<meta property=\"og:description\" content=\"V\u011brnostn\u00ed karty - jsou opravdu tak v\u00fdhodn\u00e9? Informace o v\u00e1s v\u00fdm\u011bnou za body. Pro n\u011bkoho v\u00fdhodn\u00e1 sm\u011bna, pro jin\u00e9ho n\u011bco nep\u0159edstaviteln\u00e9ho.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-25T09:22:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-25T09:53:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denisa Havlov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denisa Havlov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"V\u011brnostn\u00ed karty: Prod\u00e1v\u00e1te sv\u00e1 data za v\u00fdhody a slevy?","description":"V\u011brnostn\u00ed karty - jsou opravdu tak v\u00fdhodn\u00e9? Informace o v\u00e1s v\u00fdm\u011bnou za body. Pro n\u011bkoho v\u00fdhodn\u00e1 sm\u011bna, pro jin\u00e9ho n\u011bco nep\u0159edstaviteln\u00e9ho.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/","og_locale":"cs_CZ","og_type":"article","og_title":"V\u011brnostn\u00ed karty: Prod\u00e1v\u00e1te sv\u00e1 data za v\u00fdhody a slevy?","og_description":"V\u011brnostn\u00ed karty - jsou opravdu tak v\u00fdhodn\u00e9? Informace o v\u00e1s v\u00fdm\u011bnou za body. Pro n\u011bkoho v\u00fdhodn\u00e1 sm\u011bna, pro jin\u00e9ho n\u011bco nep\u0159edstaviteln\u00e9ho.","og_url":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2022-11-25T09:22:55+00:00","article_modified_time":"2022-11-25T09:53:34+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta1.jpg","type":"image\/jpeg"}],"author":"Denisa Havlov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Denisa Havlov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"9 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/"},"author":{"name":"Denisa Havlov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c7e77f01a14a1b3eaa010c2852075590"},"headline":"V\u011brnostn\u00ed karty: Prod\u00e1v\u00e1te sv\u00e1 data za v\u00fdhody a slevy?","datePublished":"2022-11-25T09:22:55+00:00","dateModified":"2022-11-25T09:53:34+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/"},"wordCount":2022,"commentCount":0,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta1.jpg","keywords":["Finance","online-marketing","pen\u00edze","Tipy na aplikace"],"articleSection":["Online marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/","url":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/","name":"V\u011brnostn\u00ed karty: Prod\u00e1v\u00e1te sv\u00e1 data za v\u00fdhody a slevy?","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta1.jpg","datePublished":"2022-11-25T09:22:55+00:00","dateModified":"2022-11-25T09:53:34+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c7e77f01a14a1b3eaa010c2852075590"},"description":"V\u011brnostn\u00ed karty - jsou opravdu tak v\u00fdhodn\u00e9? Informace o v\u00e1s v\u00fdm\u011bnou za body. Pro n\u011bkoho v\u00fdhodn\u00e1 sm\u011bna, pro jin\u00e9ho n\u011bco nep\u0159edstaviteln\u00e9ho.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta1.jpg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/10\/vernostni-karta1.jpg","width":1200,"height":800,"caption":"V\u011brnostn\u00ed karty 1"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/vernostni-karty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"V\u011brnostn\u00ed karty: Prod\u00e1v\u00e1te sv\u00e1 data za v\u00fdhody a slevy?"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/c7e77f01a14a1b3eaa010c2852075590","name":"Denisa Havlov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/26be4c7ce07e6658b777dcd314536b67c9355700960a6593f161f69ed501b223?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26be4c7ce07e6658b777dcd314536b67c9355700960a6593f161f69ed501b223?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26be4c7ce07e6658b777dcd314536b67c9355700960a6593f161f69ed501b223?s=96&d=wavatar&r=g","caption":"Denisa Havlov\u00e1"},"url":"https:\/\/orangeacademy.cz\/clanky\/author\/havlova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/5923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=5923"}],"version-history":[{"count":8,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/5923\/revisions"}],"predecessor-version":[{"id":6073,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/5923\/revisions\/6073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/5924"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=5923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=5923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=5923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}