{"id":5584,"date":"2022-08-31T18:51:39","date_gmt":"2022-08-31T16:51:39","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=5584"},"modified":"2022-09-05T18:52:49","modified_gmt":"2022-09-05T16:52:49","slug":"podcast-fenomen-moderniho-internetu","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/","title":{"rendered":"Podcast \u2013 fenom\u00e9n modern\u00edho internetu"},"content":{"rendered":"<p dir=\"ltr\"><strong>Podcast \u2013 zvukov\u00fd po\u0159ad, kter\u00fd je st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed nap\u0159\u00ed\u010d cel\u00fdm internetem. Funguje podobn\u011b jako rozhlasov\u00e9 vys\u00edl\u00e1n\u00ed, ale jeho v\u00fdhodou je, \u017ee si ho m\u016f\u017eete pustit kdykoliv a kdekoliv. Tv\u016frci podcast\u016f vyd\u00e1vaj\u00ed sv\u00e9 po\u0159ady pravideln\u011b, \u010di jako s\u00e9rie s omezen\u00fdm po\u010dtem d\u00edl\u016f. Sv\u016fj obl\u00edben\u00fd podcast si m\u016f\u017ee naj\u00edt ka\u017ed\u00fd.\u00a0A\u0165 v\u00e1s zaj\u00edm\u00e1 politika, va\u0159en\u00ed, vztahy, rodina, vzd\u011bl\u00e1v\u00e1n\u00ed nebo sport.<\/strong><\/p>\n<h2>Co to je podcast?<\/h2>\n<p dir=\"ltr\">Podcast je<strong> zvukov\u00fd po\u0159ad<\/strong>, kter\u00fd je k dispozici v digit\u00e1ln\u00ed podob\u011b a je dostupn\u00fd online na internetu nebo v podcastov\u00e9 aplikaci. Samotn\u00e9 slovo podcast vzniklo spojen\u00edm slov iPod a broadcasting \u2013 Podcast. Slovo nem\u00e1 \u017e\u00e1dn\u00fd p\u0159eklad, a proto je zn\u00e1m\u00e9 po cel\u00e9m sv\u011bt\u011b. Tv\u016frci podcast\u016f jsou r\u016fzn\u00ed lid\u00e9, kte\u0159\u00ed cht\u011bj\u00ed<strong> p\u0159edat sv\u00e9 zku\u0161enosti formou rozhovoru<\/strong>. Podcasty se vyzna\u010duj\u00ed svou rozmanitost\u00ed nejen v t\u00e9matech, ale i ve zpracov\u00e1n\u00ed. Diskuze se m\u016f\u017ee pohybovat od pe\u010dliv\u011b sepsan\u00e9ho sc\u00e9n\u00e1\u0159e a\u017e po zcela improvizovan\u00fd rozhovor.\u00a0V\u011bt\u0161inou jsou <strong>podcasty ke sta\u017een\u00ed nebo poslechu zdarma<\/strong>. Sv\u016fj zdroj financ\u00ed sb\u00edraj\u00ed se spoluprac\u00ed, sponzoringu nebo z komer\u010dn\u00ed reklamy.<\/p>\n<h2>Aplikace, kter\u00e9 podporuj\u00ed podcasty<\/h2>\n<p dir=\"ltr\">Sv\u016fj obl\u00edben\u00fd podcast si lze spustit na <strong>jak\u00e9mkoliv za\u0159\u00edzen\u00ed s p\u0159ipojen\u00edm k internetu<\/strong> \u2013 chytr\u00fd telefon, tablet, po\u010d\u00edta\u010d, chytr\u00e1 televize. Nej\u010dast\u011bj\u0161\u00edm zp\u016fsobem, jak si spustit <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Podcasting\" target=\"_blank\" rel=\"noopener\">podcast<\/a> je podcastov\u00e1 aplikace.\u00a0<b><\/b><\/p>\n<h3>Pocket Casts<\/h3>\n<p dir=\"ltr\">Pocket Casts je jednou z nejobl\u00edben\u011bj\u0161\u00edch aplikac\u00ed pro p\u0159ehr\u00e1v\u00e1n\u00ed podcast\u016f. D\u00edky <strong>intuitivn\u00edmu prost\u0159ed\u00ed<\/strong> se snadno ovl\u00e1d\u00e1. Aplikace je k dispozici zdarma pro iOS i Android a vyu\u017e\u00edv\u00e1 ji miliony u\u017eivatel\u016f po cel\u00e9m sv\u011bt\u011b. Sv\u00e9 odeb\u00edran\u00e9 podcasty si m\u016f\u017eete automaticky stahovat do sv\u00e9ho za\u0159\u00edzen\u00ed. Aplikace nab\u00edz\u00ed <strong>funkce zrychlen\u00e9ho p\u0159ehr\u00e1v\u00e1n\u00ed a zapamatov\u00e1n\u00ed m\u00edsta, kde jste p\u0159estali poslouchat.<\/strong> Podcasty je mo\u017en\u00e9 automaticky stahovat nebo poslouchat p\u0159es WiFi \u010di mobiln\u00ed data.<\/p>\n<h3>Spotify<\/h3>\n<p dir=\"ltr\">Aplikace Spotify je zn\u00e1m\u00e1 p\u0159edev\u0161\u00edm pro poslech hudby. Podcasty v\u0161ak hraj\u00ed velkou roli v pou\u017e\u00edv\u00e1n\u00ed aplikace. Podcasty lze poslouchat zdarma i s bezplatn\u00fdm \u00fa\u010dtem. Pro neru\u0161en\u00fd poslech bez reklam je v\u0161ak pot\u0159eba <strong>aktivace pr\u00e9miov\u00e9ho \u00fa\u010dtu za m\u011bs\u00ed\u010dn\u00ed poplatek.<\/strong> Spotify je pro svou mo\u017enost hudby a podcastu na jednom m\u00edst\u011b obl\u00edbenou aplikac\u00ed, kterou si lze spustit v prohl\u00ed\u017ee\u010di nebo p\u0159es aplikaci pro Android i iOS.<\/p>\n<h3>Apple podcast<\/h3>\n<p dir=\"ltr\">Pro majitele iPhone je k dispozici i speci\u00e1ln\u00ed aplikace na poslech podcast\u016f \u2013 Apple podcast. Aplikace umo\u017e\u0148uje naj\u00edt v\u0161echny obl\u00edben\u00e9 po\u0159ady na jednom m\u00edst\u011b, kter\u00e9 si lze ukl\u00e1dat do tzv. knihovny. Aplikace nav\u00edc <strong>funguje nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi,<\/strong> tak\u017ee lze jednodu\u0161e pokra\u010dovat v poslechu nap\u0159. na telefonu pot\u00e9 co uklid\u00edte sv\u016fj MacBook. Po sta\u017een\u00ed podcastu lze poslouchat i offline. Nov\u00e9 po\u0159ady se v aplikaci jednodu\u0161e zobrazuj\u00ed d\u00edky <a href=\"https:\/\/orangeacademy.cz\/clanky\/cookies\/\" target=\"_blank\" rel=\"noopener\">personalizovan\u00fdm doporu\u010den\u00edm.\u00a0\u00a0<\/a><\/p>\n<div id=\"attachment_5586\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5586\" class=\"wp-image-5586 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_341268289-930x620.jpeg\" alt=\"Podcast\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-5586\" class=\"wp-caption-text\">Podcast lze poslouchat nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi, tak\u017ee lze jednodu\u0161e pokra\u010dovat v poslechu nap\u0159. na telefonu pot\u00e9 co uklid\u00edte sv\u016fj notebook.<\/p><\/div>\n<h2>Sout\u011b\u017e podcast roku<\/h2>\n<p dir=\"ltr\">Od roku 2018 se kon\u00e1 ka\u017edoro\u010dn\u011b sout\u011b\u017e Podcast roku, kterou organizuje \u010cesk\u00fd rozhlas a spole\u010dnost Active. Sout\u011b\u017e se d\u011bl\u00ed na n\u011bkolik kategori\u00ed:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\"><strong>Ve\u0159ejnopr\u00e1vn\u00ed podcast,<\/strong><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>autorsk\u00fd podcast,<\/strong><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>cena odborn\u00e9 poroty.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">V roce 2022 zv\u00edt\u011bzil v prvn\u00ed kategorii zpravodajsk\u00fd po\u0159ad Vinohradsk\u00e1 12. Ve druh\u00e9 kategorii se jako nejlep\u0161\u00ed podcast ozna\u010dil po\u0159ad Opravdov\u00e9 zlo\u010diny, kter\u00e9 uv\u00e1d\u00ed moder\u00e1torky Evropy 2. O v\u00edt\u011bzi rozhoduje ve\u0159ejnost tedy poslucha\u010di a n\u00e1v\u0161t\u011bvn\u00edci webu Podcast roku. Dal\u0161\u00ed v\u00edt\u011bze v kategorii cena odborn\u00e9 poroty ozna\u010duje samotn\u00e1 porota.<\/p>\n<h2>Skv\u011bl\u00fd marketingov\u00fd n\u00e1stroj<\/h2>\n<p dir=\"ltr\">Samotn\u00fd podcast m\u016f\u017ee b\u00fdt i skv\u011bl\u00fdm<a href=\"https:\/\/orangeacademy.cz\/clanky\/online-a-offline-marketing\/\"> n\u00e1strojem marketingu<\/a>. Prezentov\u00e1n\u00ed sv\u00fdch business zku\u0161enost\u00ed je velmi popul\u00e1rn\u00ed. Podcasty jsou zkr\u00e1tka skv\u011blou p\u0159\u00edle\u017eitost\u00ed, <strong>jak zlep\u0161it v\u00e1\u0161 online marketing<\/strong>. Poslucha\u010di maj\u00ed mo\u017enost se dozv\u011bd\u011bt n\u011bco o va\u0161em podnik\u00e1n\u00ed. Nejen, \u017ee budete upev\u0148ovat vztahy se st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky, ale je to<strong> i jedna z mo\u017enost\u00ed, jak z\u00edskat nov\u00e9 z\u00e1kazn\u00edky.<\/strong> V\u00fdhodou podcast\u016f je fakt, \u017ee z\u00edsk\u00e1te pozornost z\u00e1kazn\u00edk\u016f. Mus\u00edte v\u0161ak zvolit zaj\u00edmav\u00e9 a hodnotn\u00e9 t\u00e9ma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcast \u2013 zvukov\u00fd po\u0159ad, kter\u00fd je st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed nap\u0159\u00ed\u010d cel\u00fdm internetem. Funguje podobn\u011b jako rozhlasov\u00e9 vys\u00edl\u00e1n\u00ed, ale jeho v\u00fdhodou je, \u017ee si ho m\u016f\u017eete pustit kdykoliv a kdekoliv. Tv\u016frci podcast\u016f vyd\u00e1vaj\u00ed sv\u00e9 po\u0159ady pravideln\u011b, \u010di jako s\u00e9rie s omezen\u00fdm po\u010dtem d\u00edl\u016f. Sv\u016fj obl\u00edben\u00fd podcast si m\u016f\u017ee naj\u00edt ka\u017ed\u00fd.\u00a0A\u0165 v\u00e1s zaj\u00edm\u00e1 politika, va\u0159en\u00ed, vztahy, rodina, vzd\u011bl\u00e1v\u00e1n\u00ed [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[65,66,54,31],"class_list":["post-5584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-online-marketing","tag-podnikani","tag-tipy-na-aplikace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast \u2013 fenom\u00e9n modern\u00edho internetu<\/title>\n<meta name=\"description\" content=\"Podcast je zvukov\u00fd po\u0159ad. Funguje podobn\u011b jako rozhlasov\u00e9 vys\u00edl\u00e1n\u00ed, ale jeho v\u00fdhodou je, \u017ee si ho m\u016f\u017eete pustit kdykoliv a kdekoliv.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast \u2013 fenom\u00e9n modern\u00edho internetu\" \/>\n<meta property=\"og:description\" content=\"Podcast je zvukov\u00fd po\u0159ad. Funguje podobn\u011b jako rozhlasov\u00e9 vys\u00edl\u00e1n\u00ed, ale jeho v\u00fdhodou je, \u017ee si ho m\u016f\u017eete pustit kdykoliv a kdekoliv.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T16:51:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-05T16:52:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_385760958-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast \u2013 fenom\u00e9n modern\u00edho internetu","description":"Podcast je zvukov\u00fd po\u0159ad. Funguje podobn\u011b jako rozhlasov\u00e9 vys\u00edl\u00e1n\u00ed, ale jeho v\u00fdhodou je, \u017ee si ho m\u016f\u017eete pustit kdykoliv a kdekoliv.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/","og_locale":"cs_CZ","og_type":"article","og_title":"Podcast \u2013 fenom\u00e9n modern\u00edho internetu","og_description":"Podcast je zvukov\u00fd po\u0159ad. Funguje podobn\u011b jako rozhlasov\u00e9 vys\u00edl\u00e1n\u00ed, ale jeho v\u00fdhodou je, \u017ee si ho m\u016f\u017eete pustit kdykoliv a kdekoliv.","og_url":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2022-08-31T16:51:39+00:00","article_modified_time":"2022-09-05T16:52:49+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_385760958-scaled.jpeg","type":"image\/jpeg"}],"author":"Tereza Mal\u00edkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tereza Mal\u00edkov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/"},"author":{"name":"Tereza Mal\u00edkov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"headline":"Podcast \u2013 fenom\u00e9n modern\u00edho internetu","datePublished":"2022-08-31T16:51:39+00:00","dateModified":"2022-09-05T16:52:49+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/"},"wordCount":782,"commentCount":0,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_385760958-scaled.jpeg","keywords":["marketing","online-marketing","Podnik\u00e1n\u00ed","Tipy na aplikace"],"articleSection":["Online marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/","url":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/","name":"Podcast \u2013 fenom\u00e9n modern\u00edho internetu","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/podcast-fenomen-moderniho-internetu\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_385760958-scaled.jpeg","datePublished":"2022-08-31T16:51:39+00:00","dateModified":"2022-09-05T16:52:49+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"description":"Podcast je zvukov\u00fd po\u0159ad. 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