{"id":5574,"date":"2022-08-26T17:50:16","date_gmt":"2022-08-26T15:50:16","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=5574"},"modified":"2022-09-05T18:48:38","modified_gmt":"2022-09-05T16:48:38","slug":"proc-jsou-reference-dulezite","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/","title":{"rendered":"Pro\u010d jsou reference d\u016fle\u017eit\u00e9?"},"content":{"rendered":"

Reference se \u0159ad\u00ed mezi nejefektivn\u011bj\u0161\u00ed sou\u010d\u00e1st marketingu. Zku\u0161enosti z\u00e1kazn\u00edk\u016f s va\u0161\u00edm produktem nebo slu\u017ebou jsou skute\u010dn\u011b \u00fa\u010dinnou reklamou. Jak je z\u00edskat a jak\u00fdm zp\u016fsobem je prezentovat? Odpov\u011bdi nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek.<\/strong><\/p>\n

Reference jako d\u016fkaz<\/h2>\n

\u00a0 Sb\u00edr\u00e1n\u00edm referenc\u00ed zaru\u010den\u011b zv\u00fd\u0161\u00edte d\u016fv\u011bryhodnost sv\u00e9 spole\u010dnosti<\/strong>. Reference jsou toti\u017e ve\u0159ejnost\u00ed br\u00e1ny jako d\u016fkaz toho, \u017ee va\u0161e produkty nebo slu\u017eby n\u011bkdo vyu\u017e\u00edv\u00e1 a funguj\u00ed. Pozitivn\u00ed reference spojen\u00e1 s va\u0161\u00edm v\u00fdrobkem, slu\u017ebou nebo dokonce zna\u010dkou, je to nejlep\u0161\u00ed, co si m\u016f\u017eete z\u00edskat.<\/strong> Samotn\u00e9 vyzdvihnut\u00ed v\u0161ech v\u00fdhod produktu pomoc\u00ed klasick\u00e9 reklamy<\/a> nemus\u00ed b\u00fdt zdaleka tak \u00fa\u010dinn\u00e9, jako reference od spokojen\u00e9ho z\u00e1kazn\u00edka. Kdy\u017e v\u00e1\u0161 nebo va\u0161i spole\u010dnost hodnot\u00ed pozitivn\u011b velk\u00e9 mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f, budete p\u016fsobit d\u016fv\u011bryhodn\u011b<\/strong> a bude se o va\u0161e produkty zaj\u00edmat i \u0161ir\u0161\u00ed ve\u0159ejnost.<\/p>\n

Konkuren\u010dn\u00ed v\u00fdhoda<\/h2>\n

Prodejce, kter\u00fd nab\u00edz\u00ed stejn\u00e9 produkty jako n\u011bkdo jin\u00fd, m\u016f\u017ee m\u00edt d\u00edky referenc\u00edm zna\u010dnou v\u00fdhodu.<\/strong> T\u00edm, \u017ee zve\u0159ejn\u00edte na va\u0161\u00ed str\u00e1nce spokojen\u00e9 z\u00e1kaznick\u00e9 recenze, tak si zajist\u00edte vy\u0161\u0161\u00ed prodeje. Bude-li se z\u00e1kazn\u00edk rozm\u00fd\u0161let, u jak\u00e9ho prodejce produkt zakoup\u00ed, jsou pro n\u011bj reference obchodu \u010dasto rozhoduj\u00edc\u00edm elementem. \u010c\u00edm v\u00edce referenc\u00ed, t\u00edm v\u00edce kupuj\u00edc\u00edch<\/strong>. D\u00edky referenc\u00edm se \u010dasto z\u00e1kazn\u00edci, kte\u0159\u00ed v\u00e1haj\u00ed, nakonec k n\u00e1kupu rozhodnou.<\/p>\n

Reference pro v\u00e1\u0161 prosp\u011bch<\/h2>\n

Reference neslou\u017e\u00ed v\u017edy jen potencion\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm, ale i samotn\u00e9mu prodejci nebo spole\u010dnosti. Zp\u011btn\u00e1 vazba je d\u016fle\u017eit\u00e1<\/strong> pro zaji\u0161t\u011bn\u00ed je\u0161t\u011b kvalitn\u011bj\u0161\u00edch slu\u017eeb. Jednodu\u0161e zjist\u00edte, jestli jsou va\u0161e produkty a slu\u017eby v po\u0159\u00e1dku, nebo je pot\u0159eba je\u0161t\u011b n\u011bco vylep\u0161it.\u00a0<\/b><\/p>\n

Jak z\u00edskat reference?<\/h2>\n

\u0158ekn\u011bte si o n\u011b<\/h3>\n

Nen\u00ed nic jednodu\u0161\u0161\u00edho ne\u017e si o referenci \u0159\u00edct.<\/strong> V p\u0159\u00edpad\u011b, \u017ee byl v\u00e1\u0161 z\u00e1kazn\u00edk spokojen\u00fd, jednodu\u0161e ho poproste, zda by nenapsal na va\u0161e internetov\u00e9 str\u00e1nky, na Google recenze nebo do e-mailu recenzi.<\/p>\n

Zavolejte sv\u00fdm v\u011brn\u00fdm z\u00e1kazn\u00edk\u016fm<\/h3>\n

Vytvo\u0159te seznamu z\u00e1kazn\u00edk\u016f, kter\u00fdm chcete zavolat. Hovor by nem\u011bl za\u010d\u00edt hned s \u017e\u00e1dost\u00ed o referenci. Nejjednodu\u0161\u0161\u00edm zp\u016fsobem je postupn\u00e9 zji\u0161\u0165ov\u00e1n\u00ed informac\u00ed o tom, jak se s va\u0161\u00edm produktem z\u00e1kazn\u00edk spokojen\u00fd. Co se v\u00e1m na produktu l\u00edb\u00ed nejv\u00edce? Co bychom jako spole\u010dnost mohli zlep\u0161it? Doporu\u010dil byste n\u00e1s d\u00e1l? Na z\u00e1v\u011br se ho jednodu\u0161e zeptejte, zda jeho odpov\u011bdi m\u016f\u017eete vlo\u017eit p\u00edsemn\u011b<\/strong> na va\u0161e webov\u00e9 str\u00e1nky formou reference.<\/p>\n

Vyu\u017eijte e-mailing<\/h3>\n

V p\u0159\u00edpad\u011b, \u017ee se na hovor se z\u00e1kazn\u00edky nec\u00edt\u00edte, m\u016f\u017eete vyu\u017e\u00edt i jeden z marketingov\u00fdch n\u00e1stroj\u016f \u2013 e-mailing.<\/a> E-mailing by m\u011bl fungovat v ka\u017ed\u00e9 spole\u010dnosti pro udr\u017eov\u00e1n\u00ed vztahu se z\u00e1kazn\u00edkem. Vytvo\u0159te si svou datab\u00e1zi klient\u016f, kter\u00fdm po\u0161lete hromadn\u00fd e-mail se \u017e\u00e1dost\u00ed o referenci.<\/p>\n

Vytvo\u0159te dotazn\u00edk<\/h3>\n

Nejjednodu\u0161\u0161\u00edm zp\u016fsobem, jak z\u00edskat zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f, je dotazn\u00edk. Tato forma z\u00edsk\u00e1v\u00e1n\u00ed referenc\u00ed uleh\u010d\u00ed z\u00e1kazn\u00edkovi vym\u00fd\u0161len\u00ed reference a zv\u00fd\u0161\u00ed pravd\u011bpodobnost, \u017ee ji z\u00edsk\u00e1te. Ke ka\u017ed\u00e9 komunikaci se z\u00e1kazn\u00edkem je pot\u0159eba p\u0159idat ot\u00e1zku, zda jejich odpov\u011bdi m\u016f\u017eete pou\u017e\u00edt pro marketingov\u00e9 \u00fa\u010dely s ohledem na GDPR<\/a>.<\/p>\n

\"Reference\"

V p\u0159\u00edpad\u011b, \u017ee byl v\u00e1\u0161 z\u00e1kazn\u00edk spokojen\u00fd, referenci v\u00e1m ur\u010dit\u011b poskytne<\/p><\/div>\n

Reference m\u00e1 sv\u00e1 pravidla<\/h2>\n

Dobr\u00e1 reference nen\u00ed jen ta, kter\u00e1 chv\u00e1l\u00ed. C\u00edlem je, aby p\u0159inesla hodnotu pro nov\u00e9ho z\u00e1kazn\u00edka. V referenci se mus\u00ed objevit tyto 4 d\u016fle\u017eit\u00e9 body:<\/p>\n

    \n
  1. O\u010dek\u00e1v\u00e1n\u00ed<\/strong> \u2013 z\u00e1kazn\u00edk by m\u011bl shrnout jak\u00e1 m\u011bl o\u010dek\u00e1v\u00e1n\u00ed od produktu, ne\u017e ho poprv\u00e9 pou\u017eil.<\/li>\n
  2. Realita<\/strong> \u2013 n\u00e1sledn\u011b by m\u011bl popsat skute\u010dnost. Byl pro n\u011bj produkt p\u0159ekvapen\u00edm? Jeho o\u010dek\u00e1v\u00e1n\u00ed byla minim\u00e1ln\u011b stejn\u00e1, nebo mnohem lep\u0161\u00ed<\/li>\n
  3. P\u0159\u00ednos<\/strong> \u2013 jak\u00fd m\u011bl produkt p\u0159\u00ednos? Jak mu pomohl? \u010ceho d\u00edky n\u011bmu dos\u00e1hl a jak se zlep\u0161ila jeho situace<\/li>\n
  4. Doporu\u010den\u00ed<\/strong> \u2013 v neposledn\u00ed \u0159ad\u011b je d\u016fle\u017eit\u00e9 za\u0159adit v\u00fdzvu k akci. Jedn\u00e1 se o velmi d\u016fle\u017eit\u00fd bod. Dobr\u00e1 reference produkt nejen chv\u00e1l\u00ed, ale tak\u00e9 vyz\u00fdv\u00e1 k n\u00e1kupu.<\/li>\n<\/ol>\n

    Dobr\u00e1 reference by nav\u00edc m\u011bla spl\u0148ovat pravidlo 4K:<\/strong><\/p>\n

      \n
    • \n

      Kr\u00e1tk\u00e1,<\/p>\n<\/li>\n

    • \n

      konkr\u00e9tn\u00ed,<\/p>\n<\/li>\n

    • \n

      kladn\u00e1,<\/p>\n<\/li>\n

    • \n

      ko\u0159en\u011bn\u00e1 emocemi.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Reference se \u0159ad\u00ed mezi nejefektivn\u011bj\u0161\u00ed sou\u010d\u00e1st marketingu. Zku\u0161enosti z\u00e1kazn\u00edk\u016f s va\u0161\u00edm produktem nebo slu\u017ebou jsou skute\u010dn\u011b \u00fa\u010dinnou reklamou. Jak je z\u00edskat a jak\u00fdm zp\u016fsobem je prezentovat? Odpov\u011bdi nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek. Reference jako d\u016fkaz \u00a0 Sb\u00edr\u00e1n\u00edm referenc\u00ed zaru\u010den\u011b zv\u00fd\u0161\u00edte d\u016fv\u011bryhodnost sv\u00e9 spole\u010dnosti. Reference jsou toti\u017e ve\u0159ejnost\u00ed br\u00e1ny jako d\u016fkaz toho, \u017ee va\u0161e produkty nebo slu\u017eby n\u011bkdo […]<\/p>\n","protected":false},"author":14,"featured_media":5575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[65,310,54,321,147],"class_list":["post-5574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-penize","tag-podnikani","tag-prodej","tag-tipy"],"yoast_head":"\nPro\u010d jsou reference d\u016fle\u017eit\u00e9?<\/title>\n<meta name=\"description\" content=\"Reference se \u0159ad\u00ed mezi nejefektivn\u011bj\u0161\u00ed sou\u010d\u00e1st marketingu. Jak je z\u00edskat a jak\u00fdm zp\u016fsobem je prezentovat? Odpov\u011bdi nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d jsou reference d\u016fle\u017eit\u00e9?\" \/>\n<meta property=\"og:description\" content=\"Reference se \u0159ad\u00ed mezi nejefektivn\u011bj\u0161\u00ed sou\u010d\u00e1st marketingu. Jak je z\u00edskat a jak\u00fdm zp\u016fsobem je prezentovat? Odpov\u011bdi nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-26T15:50:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-05T16:48:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_381931317-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pro\u010d jsou reference d\u016fle\u017eit\u00e9?","description":"Reference se \u0159ad\u00ed mezi nejefektivn\u011bj\u0161\u00ed sou\u010d\u00e1st marketingu. Jak je z\u00edskat a jak\u00fdm zp\u016fsobem je prezentovat? Odpov\u011bdi nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/","og_locale":"cs_CZ","og_type":"article","og_title":"Pro\u010d jsou reference d\u016fle\u017eit\u00e9?","og_description":"Reference se \u0159ad\u00ed mezi nejefektivn\u011bj\u0161\u00ed sou\u010d\u00e1st marketingu. Jak je z\u00edskat a jak\u00fdm zp\u016fsobem je prezentovat? Odpov\u011bdi nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek.","og_url":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2022-08-26T15:50:16+00:00","article_modified_time":"2022-09-05T16:48:38+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_381931317-scaled.jpeg","type":"image\/jpeg"}],"author":"Tereza Mal\u00edkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tereza Mal\u00edkov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/"},"author":{"name":"Tereza Mal\u00edkov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"headline":"Pro\u010d jsou reference d\u016fle\u017eit\u00e9?","datePublished":"2022-08-26T15:50:16+00:00","dateModified":"2022-09-05T16:48:38+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/"},"wordCount":826,"commentCount":0,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_381931317-scaled.jpeg","keywords":["marketing","pen\u00edze","Podnik\u00e1n\u00ed","prodej","Tipy"],"articleSection":["Online marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/","url":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/","name":"Pro\u010d jsou reference d\u016fle\u017eit\u00e9?","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_381931317-scaled.jpeg","datePublished":"2022-08-26T15:50:16+00:00","dateModified":"2022-09-05T16:48:38+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e"},"description":"Reference se \u0159ad\u00ed mezi nejefektivn\u011bj\u0161\u00ed sou\u010d\u00e1st marketingu. Jak je z\u00edskat a jak\u00fdm zp\u016fsobem je prezentovat? Odpov\u011bdi nab\u00edz\u00ed dne\u0161n\u00ed \u010dl\u00e1nek.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_381931317-scaled.jpeg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_381931317-scaled.jpeg","width":2560,"height":1707,"caption":"Reference"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/proc-jsou-reference-dulezite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"Pro\u010d jsou reference d\u016fle\u017eit\u00e9?"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/4ffd8469465f64a0746bdedcf094510e","name":"Tereza Mal\u00edkov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0428bf3da72e3ab3df79c9f2997f275a3d67911de1bb6f0e1f4b4ab2f1fa68b9?s=96&d=wavatar&r=g","caption":"Tereza Mal\u00edkov\u00e1"},"url":"https:\/\/orangeacademy.cz\/clanky\/author\/drbohlavova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/5574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=5574"}],"version-history":[{"count":6,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/5574\/revisions"}],"predecessor-version":[{"id":5679,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/5574\/revisions\/5679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/5575"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=5574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=5574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=5574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}