{"id":5565,"date":"2022-08-12T14:51:17","date_gmt":"2022-08-12T12:51:17","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=5565"},"modified":"2022-08-30T16:25:58","modified_gmt":"2022-08-30T14:25:58","slug":"jak-oslovit-investora","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/jak-oslovit-investora\/","title":{"rendered":"Jak oslovit investora?"},"content":{"rendered":"<p dir=\"ltr\"><strong>Pl\u00e1nujete rozjet podnik\u00e1n\u00ed? M\u00e1te n\u00e1pad, kter\u00fd m\u00e1 potenci\u00e1l? Jednou z mo\u017enost\u00ed, jak z\u00edskat pot\u0159ebn\u00e9 finance do za\u010d\u00e1tku podnik\u00e1n\u00ed, je osloven\u00ed investora. Investo\u0159i \u010dasto hledaj\u00ed inovativn\u00ed spole\u010dnosti s potenci\u00e1lem vysok\u00e9ho zisku. Investor je pro podnikatele neoceniteln\u00fdm zdrojem a poskytuje nezbytnou finan\u010dn\u00ed podporu pro jejich projekty. P\u0159esv\u011bd\u010dit je, aby se o to pokusili, m\u016f\u017ee b\u00fdt ale v\u00fdzvou.<\/strong><\/p>\n<h2>Spr\u00e1vn\u00fd v\u00fdb\u011br odv\u011btv\u00ed a investor<\/h2>\n<p dir=\"ltr\">Investo\u0159i maj\u00ed \u010dasto jasnou p\u0159edstavu o tom, jak\u00e9 spole\u010dnosti se stanou ziskov\u00fdmi a <strong>jak\u00e9 kroky jsou pot\u0159eba k vysok\u00e9 n\u00e1vratnosti<\/strong> jejich investice. V\u00fdb\u011br odv\u011btv\u00ed je proto velmi d\u016fle\u017eit\u00fd. Investo\u0159i \u010dasto podporuj\u00ed projekty, kter\u00fdm sami rozum\u00ed nebo jsou s nimi alespo\u0148 dob\u0159e obezn\u00e1meni. Jsou v\u0161ak investo\u0159i, kte\u0159\u00ed podpo\u0159\u00ed i projekty, kter\u00e9 na sv\u011bt\u011b nemaj\u00ed obdoby. V\u00e1\u0161 \u00fakol je podrobn\u00e9 vysv\u011btlen\u00ed zvolen\u00e9ho odv\u011btv\u00ed a<a href=\"https:\/\/orangeacademy.cz\/clanky\/financni-plan\/\" target=\"_blank\" rel=\"noopener\"> pr\u016fzkum trhu.<\/a> Cel\u00fd projekt prezentujte jasn\u011b a promy\u0161len\u011b.<\/p>\n<h2>Odborn\u00e9 dovednosti<\/h2>\n<p dir=\"ltr\">Ide\u00e1ln\u00ed jsou pro investory <strong>odborn\u00e9 dovednosti nejen va\u0161e, ale i va\u0161eho t\u00fdmu.<\/strong> Investo\u0159i podpo\u0159\u00ed ty, kte\u0159\u00ed byli v minulosti \u00fasp\u011b\u0161n\u00ed, jeliko\u017e maj\u00ed velk\u00fd p\u0159edpoklad pro \u00fasp\u011bch i v budoucnosti. Financov\u00e1n\u00ed za\u010d\u00ednaj\u00edc\u00ed spole\u010dnosti m\u016f\u017eete zajistit zasl\u00e1n\u00edm referenc\u00ed va\u0161eho t\u00fdmu vybran\u00e9mu investorovi.<\/p>\n<h2>Pl\u00e1n va\u0161eho jedine\u010dn\u00e9ho projektu<\/h2>\n<p dir=\"ltr\">Investo\u0159i podporuj\u00ed velmi \u010dasto spole\u010dnosti, kter\u00e9 se li\u0161\u00ed od ostatn\u00edch. V p\u0159\u00edpad\u011b, \u017ee investor vyhodnot\u00ed, \u017ee jeho investice do va\u0161eho jedine\u010dn\u00e9ho podnik\u00e1n\u00ed m\u00e1 vysok\u00fd potenci\u00e1l r\u016fstu, pravd\u011bpodobn\u011b<strong> budou m\u00edt o investici z\u00e1jem.<\/strong> Vyhodnocen\u00ed investora prob\u00edh\u00e1 na z\u00e1klad\u011b dob\u0159e napsan\u00e9ho business pl\u00e1nu. Podle pl\u00e1nu se investor rozhoduje, zda m\u00e1 v\u00e1\u0161 projekt potenci\u00e1l \u010di nikoliv. P\u0159i<strong> psan\u00ed business pl\u00e1nu<\/strong> je dobr\u00e9 se soust\u0159edit na finan\u010dn\u00ed \u010d\u00e1st, kter\u00e1 by m\u011bla vych\u00e1zet z pr\u016fzkumu trhu.<\/p>\n<h2>Pr\u016fzkum trhu<\/h2>\n<p dir=\"ltr\">D\u016fle\u017eit\u00fdm krokem je uk\u00e1zka toho, \u017ee va\u0161i potencion\u00e1ln\u00ed klienti budou m\u00edt o produkt nebo slu\u017ebu z\u00e1jem. Investo\u0159i cht\u011bj\u00ed v\u0161eobecn\u011b investovat do projekt\u016f, kter\u00e9 <strong>budou prosperovat a jejich investice se jim vr\u00e1t\u00ed.<\/strong> Pr\u016fzkum trhu a vytvo\u0159en\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/go-to-market-strategie\/\" target=\"_blank\" rel=\"noopener\">Go-to-market strategie<\/a> je tud\u00ed\u017e d\u016fle\u017eit\u00fdm krokem pro z\u00edsk\u00e1n\u00ed pozornosti investora. T\u00edm, \u017ee investorovi p\u0159edstav\u00edte svou GTM strategii, kter\u00e1 je v\u0161eobecn\u011b vytvo\u0159ena pro zm\u00edrn\u011bn\u00ed rizika a zv\u00fd\u0161en\u00ed n\u00e1vratnosti investice, si zv\u00fd\u0161\u00edte \u0161ance na z\u00edsk\u00e1n\u00ed jeho investi\u010dn\u00edch prost\u0159edk\u016f.<\/p>\n<div id=\"attachment_5567\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5567\" class=\"wp-image-5567 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/08\/AdobeStock_318805170-930x620.jpeg\" alt=\"Osloven\u00ed investora\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-5567\" class=\"wp-caption-text\">Investo\u0159i cht\u011bj\u00ed vid\u011bt marketingov\u00fd pl\u00e1n, kter\u00fd se zam\u011b\u0159uje na va\u0161e c\u00edlov\u00e9 z\u00e1kazn\u00edky<\/p><\/div>\n<h2>Vytvo\u0159te marketingov\u00fd pl\u00e1n<\/h2>\n<p dir=\"ltr\">Ruku v ruce s pr\u016fzkumem trhu jde marketingov\u00fd pl\u00e1n. Marketing je v dne\u0161n\u00ed dob\u011b velmi <strong>d\u016fle\u017eit\u00fd n\u00e1stroj \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed.<\/strong> Abyste prod\u00e1vali sv\u00e9 v\u00fdrobky nebo slu\u017eby, mus\u00edte b\u00fdt vid\u011bt a mus\u00ed se o v\u00e1s mluvit. Investo\u0159i cht\u011bj\u00ed vid\u011bt <a href=\"https:\/\/orangeacademy.cz\/clanky\/online-a-offline-marketing\/\" target=\"_blank\" rel=\"noopener\">marketingov\u00fd pl\u00e1n<\/a>, kter\u00fd se zam\u011b\u0159uje na va\u0161e c\u00edlov\u00e9 z\u00e1kazn\u00edky. Nejen, \u017ee v\u00edte, kdo je va\u0161e c\u00edlov\u00e1 skupina, ale m\u00e1te p\u0159ehled o tom, jak je oslovit. <strong>Sou\u010d\u00e1st\u00ed marketingov\u00e9ho pl\u00e1nu je uveden\u00ed ve\u0161ker\u00fdch marketingov\u00fdch aktivit<\/strong>, kter\u00e9 pl\u00e1nujete vyu\u017e\u00edvat. Odprezentujte sv\u016fj marketingov\u00fd pl\u00e1n investor\u016fm a uka\u017ete jim prost\u0159edky, kter\u00e9 pl\u00e1nujete pou\u017e\u00edt ke zv\u00fd\u0161en\u00ed sv\u00e9 viditelnosti na trhu.<\/p>\n<p dir=\"ltr\"><strong>Online marketing<\/strong> prob\u00edh\u00e1 na internetu. Mezi nej\u010dast\u011bj\u0161\u00ed n\u00e1stroje online marketingu pat\u0159\u00ed:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Webov\u00e9 str\u00e1nky,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">SEO,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">PPC reklama,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">email marketing,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">soci\u00e1ln\u00ed s\u00edt\u011b,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">influence\u0159i.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Offline marketing<\/strong> prob\u00edh\u00e1 mimo internet. Pod pojmem offline marketing si lze p\u0159edstavit tyto n\u00e1stroje propagace:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Televize, rozhlas,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">billboardy, n\u00e1pisy, plak\u00e1ty,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">\u010dasopisy, noviny, let\u00e1ky,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">konference,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">v\u00fdstavy.<\/p>\n<\/li>\n<\/ul>\n<h2>Investor \u2013 dlouhodob\u00e1 vize a pl\u00e1n<\/h2>\n<p dir=\"ltr\">To nejd\u016fle\u017eit\u011bj\u0161\u00ed na konec. Investo\u0159i cht\u011bj\u00ed zpravidla <strong>podpo\u0159it dlouhodob\u00e9 projekty<\/strong>. P\u0159edstavte proto investor\u016fm, kde bude va\u0161e spole\u010dnost v budoucnu a jak vyty\u010den\u00fdch c\u00edl\u016f dos\u00e1hnete. Zapojen\u00ed investor\u016f do va\u0161eho za\u010d\u00ednaj\u00edc\u00edho podnik\u00e1n\u00ed je chytr\u00fd tah. Zd\u016frazn\u011bte investor\u016fm nejlep\u0161\u00ed \u010d\u00e1sti va\u0161eho podnikatelsk\u00e9ho pl\u00e1nu a<strong> sd\u00edlejte s nimi sv\u00e9 n\u00e1pady a pl\u00e1ny do budoucna.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pl\u00e1nujete rozjet podnik\u00e1n\u00ed? M\u00e1te n\u00e1pad, kter\u00fd m\u00e1 potenci\u00e1l? Jednou z mo\u017enost\u00ed, jak z\u00edskat pot\u0159ebn\u00e9 finance do za\u010d\u00e1tku podnik\u00e1n\u00ed, je osloven\u00ed investora. Investo\u0159i \u010dasto hledaj\u00ed inovativn\u00ed spole\u010dnosti s potenci\u00e1lem vysok\u00e9ho zisku. Investor je pro podnikatele neoceniteln\u00fdm zdrojem a poskytuje nezbytnou finan\u010dn\u00ed podporu pro jejich projekty. P\u0159esv\u011bd\u010dit je, aby se o to pokusili, m\u016f\u017ee b\u00fdt ale v\u00fdzvou. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[166,65,54],"class_list":["post-5565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prace-a-kariera","tag-finance","tag-marketing","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak oslovit investora?<\/title>\n<meta name=\"description\" content=\"Pl\u00e1nujete rozjet podnik\u00e1n\u00ed? M\u00e1te n\u00e1pad, kter\u00fd m\u00e1 potenci\u00e1l? 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