{"id":5546,"date":"2022-08-10T12:56:23","date_gmt":"2022-08-10T10:56:23","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=5546"},"modified":"2022-08-30T14:46:19","modified_gmt":"2022-08-30T12:46:19","slug":"nabor-zamestnancu-pracovni-inzerat","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/","title":{"rendered":"N\u00e1bor zam\u011bstnanc\u016f: Jak napsat pracovn\u00ed inzer\u00e1t?"},"content":{"rendered":"<p><strong>V\u00edte jak zaujmout uchaze\u010de, o kter\u00e9ho stoj\u00edte? Kdo by m\u011bl pracovn\u00ed inzer\u00e1t napsat a pro\u010d? Jak a kde inzerovat, abyste oslovili tu spr\u00e1vnou c\u00edlovou skupinu? A jak p\u0159edej\u00edt \u010dast\u00fdm chyb\u00e1m p\u0159i v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed? <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a44ef7bd6382\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a44ef7bd6382\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Neaktualni_zneni_pracovniho_inzeratu\" >Neaktu\u00e1ln\u00ed zn\u011bn\u00ed pracovn\u00edho inzer\u00e1tu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Kdo_u_vas_pise_pracovni_inzerat\" >Kdo u v\u00e1s p\u00ed\u0161e pracovn\u00ed inzer\u00e1t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Co_by_v_pracovnim_inzeratu_nemelo_chybet\" >Co by v pracovn\u00edm inzer\u00e1tu nem\u011blo chyb\u011bt?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Odpovidajici_nazev_pozice\" >Odpov\u00eddaj\u00edc\u00ed n\u00e1zev pozice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Popis_spolecnosti\" >Popis spole\u010dnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Pracovni_povinnosti\" >Pracovn\u00ed povinnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Odmena_za_praci_a_benefity\" >Odm\u011bna za pr\u00e1ci a benefity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Kontakt\" >Kontakt<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Co_spolehlive_odradi_kandidaty\" >Co spolehliv\u011b odrad\u00ed kandid\u00e1ty?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Nejasny_popis_pracovni_pozice\" >Nejasn\u00fd popis pracovn\u00ed pozice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Neosobni_styl_plny_frazi_a_klise\" >Neosobn\u00ed styl pln\u00fd fr\u00e1z\u00ed a kli\u0161\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Pracovni_inzerat_%E2%80%93_absence_zminky_o_odmenovani\" >Pracovn\u00ed inzer\u00e1t \u2013 absence zm\u00ednky o odm\u011b\u0148ov\u00e1n\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Male_shrnuti_zaverem\" >Mal\u00e9 shrnut\u00ed z\u00e1v\u011brem:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/#Kde_umistit_pracovni_inzerat\" >Kde um\u00edstit pracovn\u00ed inzer\u00e1t?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Neaktualni_zneni_pracovniho_inzeratu\"><\/span>Neaktu\u00e1ln\u00ed zn\u011bn\u00ed pracovn\u00edho inzer\u00e1tu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u00a0\u010dl\u00e1nku <a href=\"https:\/\/orangeacademy.cz\/clanky\/interni-procesy\/\" target=\"_blank\" rel=\"noopener\">Pro\u010d d\u011blat revizi intern\u00edch proces\u016f<\/a> jste se dozv\u011bd\u011bli, jak pozici p\u0159esn\u011b definovat a pojmenovat. Jak napsat manu\u00e1l k\u00a0pozici i adapta\u010dn\u00ed pl\u00e1n. Nastal \u010das inzerovat. Nyn\u00ed ale <strong>spousta firem ud\u011bl\u00e1 chybu<\/strong>. \u0160\u00e1hne do \u0161upl\u00edku pro zn\u011bn\u00ed inzer\u00e1tu, kter\u00fd kdysi st\u00e1hla z\u00a0inzertn\u00edho port\u00e1lu a opra\u0161uje ho jako rodinn\u00e9 st\u0159\u00edbro. Chyba. Doba se posouv\u00e1. <strong>Firma se vyv\u00edj\u00ed. Pozice se m\u011bn\u00ed.<\/strong><\/p>\n<p>Pracovn\u00ed inzer\u00e1t je v\u00e1\u0161 prvn\u00ed kontakt s kandid\u00e1tem. Zvolte jazyk, kter\u00fd je v\u00e1m p\u0159irozen\u00fd. Nechte uchaze\u010de nahl\u00e9dnout va\u0161i <strong>firemn\u00ed kulturu<\/strong>. Nel\u017eete. Nebarv\u011bte v\u011bci na r\u016f\u017eovo. V\u0161echno se stejn\u011b \u010dasem uk\u00e1\u017ee. Nen\u00ed va\u0161\u00edm c\u00edlem utratit tis\u00edce za inzerci a nakonec p\u0159ijmout n\u011bkoho, kdo se na tu pozici nehod\u00ed. I zde plat\u00ed zlat\u00e9 pravidlo\u2026b\u00fdt <strong>autentick\u00fd. <\/strong>\u010cas v\u011bnovan\u00fd p\u0159\u00edprav\u011b inzer\u00e1tu se v\u00e1m zcela jist\u011b vr\u00e1t\u00ed. U\u0161et\u0159\u00ed v\u00e1m z\u00a0dlouhodob\u00e9ho hlediska \u010das i pen\u00edze. \u0160patn\u00e9 zn\u011bn\u00ed inzer\u00e1tu v\u00e1m m\u016f\u017ee p\u0159iv\u00e9st z\u00e1stupy nevhodn\u00fdch uchaze\u010d\u016f, p\u0159\u00edpadn\u011b se v\u00e1m neozve v\u016fbec nikdo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kdo_u_vas_pise_pracovni_inzerat\"><\/span>Kdo u v\u00e1s p\u00ed\u0161e pracovn\u00ed inzer\u00e1t?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201e<em>Asistentka, to je jasn\u00e9. Je to jej\u00ed pr\u00e1ce<\/em>.\u201c Velmi \u010dast\u00e1 odpov\u011b\u010f. <strong>A dal\u0161\u00ed \u010dast\u00e1 chyba<\/strong>, se kterou se ve firm\u00e1ch setk\u00e1v\u00e1me. Ka\u017ed\u00e1 pozice m\u00e1 sv\u00e1 specifika, sv\u00e9 po\u017eadavky. Ka\u017ed\u00e9 odd\u011blen\u00ed funguje jinak. Jinak spolu komunikuj\u00ed program\u00e1to\u0159i a jinak odd\u011blen\u00ed marketingu \u010di pr\u00e1vn\u00ed odd\u011blen\u00ed. Po\u017eadavky na kandid\u00e1ta dovede nejl\u00e9pe vystihnout a popsat <strong>p\u0159\u00edm\u00fd nad\u0159\u00edzen\u00fd budouc\u00edho nov\u00e1\u010dka<\/strong>. Zvol\u00ed ten spr\u00e1vn\u00fd t\u00f3n i relevantn\u00ed informace.<\/p>\n<p><strong>Psan\u00ed inzer\u00e1tu je marketing<\/strong>. Sna\u017e\u00edte se uchaze\u010d\u016fm o pr\u00e1ci <strong>prodat pozici<\/strong>. <strong>Prodat kari\u00e9ru<\/strong> ve va\u0161em t\u00fdmu. P\u0159esv\u011bd\u010dit ho o tom, \u017ee jste <strong>dobr\u00e1 zna\u010dka<\/strong>. Chcete, aby s\u00a0v\u00e1mi spojil svou profesn\u00ed budoucnost. Je proto vhodn\u00e9, aby nakonec inzer\u00e1t upravil <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener\">market\u00e9r<\/a>. <strong>Copywriter um\u00ed kouzlit se slovy a dovede d\u00e1t va\u0161emu inzer\u00e1tu originalitu a jedine\u010dnost.<\/strong> Odli\u0161\u00edte se tak od mnoh\u00fdch dal\u0161\u00edch podobn\u00fdch na inzertn\u00edm serveru. A jak ji\u017e bylo \u0159e\u010deno, budete c\u00edlit na ty prav\u00e9. Nicm\u00e9n\u011b pracovn\u00ed inzer\u00e1t by st\u00e1le m\u011bl b\u00fdt ve <strong>form\u00e1ln\u00edm stylu<\/strong>. Je to va\u0161e <strong>prvn\u00ed vizitka<\/strong>, se kterou se uchaze\u010d setk\u00e1. Myslete na to.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Co_by_v_pracovnim_inzeratu_nemelo_chybet\"><\/span>Co by v pracovn\u00edm inzer\u00e1tu nem\u011blo chyb\u011bt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>odpov\u00eddaj\u00edc\u00ed n\u00e1zev pozice<\/li>\n<li>popis va\u0161\u00ed spole\u010dnosti<\/li>\n<li>jasn\u00fd a stru\u010dn\u00fd popis pracovn\u00edch povinnost\u00ed<\/li>\n<li>po\u017eadovan\u00e9 vzd\u011bl\u00e1n\u00ed, znalosti a praxe<\/li>\n<li>m\u00edsto a rozsah pracovn\u00ed \u010dinnosti, mo\u017enost pr\u00e1ce z domu<\/li>\n<li>mzda a benefity<\/li>\n<li>kontaktn\u00ed informace<\/li>\n<\/ul>\n<p><strong>Nyn\u00ed si pov\u00edme v\u00edce k\u00a0jednotliv\u00fdm bod\u016fm:<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Odpovidajici_nazev_pozice\"><\/span>Odpov\u00eddaj\u00edc\u00ed n\u00e1zev pozice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1st inzer\u00e1tu. Je-li zvolen spr\u00e1vn\u011b, oslov\u00ed ty prav\u00e9 uchaze\u010de. Zde nen\u00ed radno b\u00fdt p\u0159\u00edli\u0161 kreativn\u00ed. To m\u016f\u017ee b\u00fdt pro kandid\u00e1ty matouc\u00ed.\u00a0 Je lep\u0161\u00ed dr\u017eet se standardn\u00edho n\u00e1zvoslov\u00ed. <strong>Volte zn\u00e1m\u00e1 kl\u00ed\u010dov\u00e1 slova vztahuj\u00edc\u00ed se k\u00a0pozici.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Popis_spolecnosti\"><\/span>Popis spole\u010dnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u011bkolika v\u011btami, sd\u011blte uchaze\u010d\u016fm, \u010d\u00edm se va\u0161e spole\u010dnost zab\u00fdv\u00e1. <strong>Pro\u010d by pro v\u00e1s m\u011bli cht\u00edt pracovat? <\/strong>Je dobr\u00e9 uv\u00e9st <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Kl%C3%AD%C4%8Dov%C3%A9_slovo\" target=\"_blank\" rel=\"noopener\">kl\u00ed\u010dov\u00e1 slova<\/a> souvisej\u00edc\u00ed s\u00a0pracovn\u00ed pozic\u00ed, kterou inzerujete. Jak\u00e1 bude role kandid\u00e1ta ve struktu\u0159e spole\u010dnosti?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pracovni_povinnosti\"><\/span>Pracovn\u00ed povinnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Co bude ka\u017edodenn\u00ed n\u00e1pln\u00ed pr\u00e1ce, jak\u00e9 c\u00edle a zodpov\u011bdnosti se v\u00e1\u017eou k\u00a0pozici.<\/strong> P\u0159istupte k\u00a0t\u00e9to \u010d\u00e1sti s\u00a0up\u0159\u00edmnost\u00ed. P\u0159edejdete pozd\u011bj\u0161\u00edmu mo\u017en\u00e9mu nedorozum\u011bn\u00ed \u010di zklam\u00e1n\u00ed uchaze\u010de, jeho nespokojenosti a p\u0159\u00edpadn\u00e9mu odchodu. Op\u011bt lze \u0159\u00edci, \u017ee <strong>autenticita a up\u0159\u00edmnost \u0161et\u0159\u00ed v\u00e1\u0161 \u010das i pen\u00edze<\/strong>.<\/p>\n<p>V\u00a0t\u00e9to \u010d\u00e1sti uvedeme i <strong>po\u017eadovanou kvalifikaci a specifick\u00e9 znalosti a dovednosti<\/strong> (zkou\u0161ky, jazyky, \u0159idi\u010dsk\u00e9 opr\u00e1vn\u011bn\u00ed) a zda jsou <strong>v\u00fdhodou, \u010di nutnost\u00ed<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Odmena_za_praci_a_benefity\"><\/span>Odm\u011bna za pr\u00e1ci a benefity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tento \u00fadaj neb\u00fdv\u00e1 povinn\u00fd. Jedn\u00e1 se ale o <strong>efektivn\u00ed zp\u016fsob, jak oslovit vhodn\u00e9 kandid\u00e1ty<\/strong>. Je lep\u0161\u00ed m\u00edt jasno hned od za\u010d\u00e1tku. Nab\u00edz\u00edte zam\u011bstnanc\u016fm p\u0159\u00edsp\u011bvek na <a href=\"https:\/\/orangeacademy.cz\/clanky\/penzijni-sporeni\/\" target=\"_blank\" rel=\"noopener\">penzijn\u00ed p\u0159ipoji\u0161t\u011bn\u00ed<\/a>? Sn\u00edda\u0148ov\u00fd bar a k\u00e1vu zdarma po cel\u00fd den? P\u0159isp\u00edv\u00e1te na sportovn\u00ed aktivity? Cvi\u010d\u00edte ka\u017ed\u00e9 pond\u011bl\u00ed r\u00e1no spole\u010dn\u011b j\u00f3gu s\u00a0v\u011bhlasn\u00fdm instruktorem? Ur\u010dit\u011b to uve\u010fte mezi <strong>nab\u00edzen\u00e9 benefity<\/strong>. Ji\u017e d\u00e1vno neplat\u00ed, \u017ee k\u00a0ocen\u011bn\u00ed sta\u010d\u00ed pen\u00edze. Zam\u011bstnanci oce\u0148uj\u00ed <strong>p\u00e9\u010di o sv\u00e9 zdrav\u00ed a du\u0161evn\u00ed pohodu<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kontakt\"><\/span>Kontakt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uv\u00e1d\u011bjte<strong> kontaktn\u00ed \u00fadaje p\u0159\u00edmo na osobu, kter\u00e1 m\u00e1 v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed na starosti<\/strong>. Dobr\u00fd pracovn\u00ed inzer\u00e1t obsahuje <strong>v\u00fdzvu k\u00a0akci<\/strong>. <em>P\u0159. Zaujala v\u00e1s tato nab\u00eddka? Ozv\u011bte se n\u00e1m a domluvte si sch\u016fzku je\u0161t\u011b dnes. <\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Co_spolehlive_odradi_kandidaty\"><\/span>Co spolehliv\u011b odrad\u00ed kandid\u00e1ty?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Nejasny_popis_pracovni_pozice\"><\/span>Nejasn\u00fd popis pracovn\u00ed pozice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u010cas jsou pen\u00edze. To plat\u00ed i pro z\u00e1jemce o pr\u00e1ci. Necht\u011bj\u00ed ztr\u00e1cet \u010das domn\u011bnkami, <strong>co<\/strong> <strong>v\u00e1mi nab\u00edzen\u00e1 pozice obn\u00e1\u0161\u00ed<\/strong>. Va\u0161emu inzer\u00e1tu v\u011bnuj\u00ed pohledem p\u00e1r sekund. Pokud je nezaujme, roluj\u00ed d\u00e1l. A vy tak m\u016f\u017eete p\u0159ij\u00edt o zaj\u00edmav\u00e9ho kandid\u00e1ta. <strong>Neschov\u00e1vejte si detaily pozice a\u017e na pohovor. <\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Neosobni_styl_plny_frazi_a_klise\"><\/span>Neosobn\u00ed styl pln\u00fd fr\u00e1z\u00ed a kli\u0161\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ur\u010dit\u011b to zn\u00e1te: \u201eMlad\u00fd, perspektivn\u011b se rozv\u00edjej\u00edc\u00ed kolektiv hled\u00e1 posilu do t\u00fdmu. D\u016fle\u017eit\u00fd je tah na branku.\u201c <strong>Podobn\u00e1 kli\u0161\u00e9 u\u017e opravdu nikoho neoslov\u00ed<\/strong>. Naopak. Rozumn\u00fd kandid\u00e1t se poohl\u00e9dne jinde. Volte up\u0159\u00edmn\u00fd, autentick\u00fd styl. <strong>Napi\u0161te inzer\u00e1t, na kter\u00fd chcete sami odpov\u011bd\u011bt. <\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pracovni_inzerat_%E2%80%93_absence_zminky_o_odmenovani\"><\/span>Pracovn\u00ed inzer\u00e1t \u2013 absence zm\u00ednky o odm\u011b\u0148ov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u0159\u00edve to byl standard. Podepisovaly se dodatky o ml\u010denlivosti ohledn\u011b <a href=\"https:\/\/orangeacademy.cz\/clanky\/prumerna-mzda-v-cesku\/\" target=\"_blank\" rel=\"noopener\">mzdy<\/a>. <strong>Zam\u011bstnanci mezi sebou o pen\u011bz\u00edch nemluvili. <\/strong>Pova\u017eovalo se to dokonce za neslu\u0161n\u00e9. <strong>Doba se ale m\u011bn\u00ed<\/strong>. Zrychluje se. Neob\u00edrejte o \u010das sebe ani sv\u00e9 kandid\u00e1ty. <strong>Vyhn\u011bte se obl\u00edben\u00e9 fr\u00e1zi o odm\u011bn\u00e1ch v\u00a0z\u00e1vislosti na v\u00fdkonu. <\/strong>Nab\u00edzenou \u010d\u00e1stkou v\u010detn\u011b nast\u00edn\u011bn\u00ed provizn\u00edho syst\u00e9mu nic nepokaz\u00edte. Dne\u0161n\u00ed doba je <strong>mnohem otev\u0159en\u011bj\u0161\u00ed a transparentn\u011bj\u0161\u00ed<\/strong>. Inzer\u00e1ty s\u00a0uvedenou mzdou maj\u00ed rovn\u011b\u017e <strong>mnohem v\u011bt\u0161\u00ed \u00fasp\u011b\u0161nost.<\/strong> Chcete p\u0159eci zaujmout relevantn\u00ed uchaze\u010de? Pro\u010d s\u00a0nimi nejednat na rovinu od sam\u00e9ho za\u010d\u00e1tku?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5547 size-medium\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/07\/Navrh-bez-nazvu-9-460x307.jpg\" alt=\"pracovn\u00ed inzer\u00e1t\" width=\"460\" height=\"307\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Male_shrnuti_zaverem\"><\/span>Mal\u00e9 shrnut\u00ed z\u00e1v\u011brem:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>tvorbu inzer\u00e1tu zadejte kompetentn\u00ed osob\u011b,<\/li>\n<li>fin\u00e1ln\u00ed verzi nechte zkontrolovat a upravit copywriterem,<\/li>\n<li>dodr\u017eujte jasnou a p\u0159ehlednou strukturu,<\/li>\n<li>bu\u010fte up\u0159\u00edmn\u00ed, otev\u0159en\u00ed a autenti\u010dt\u00ed,<\/li>\n<li>vyhn\u011bte se \u010dast\u00fdm chyb\u00e1m.<\/li>\n<\/ul>\n<p>Pokud n\u00e1borov\u00fd proces pojmete za \u0161patn\u00fd konec, m\u016f\u017ee to <strong>nenapraviteln\u011b po\u0161kodit va\u0161e dobr\u00e9 jm\u00e9no<\/strong>. \u017dijeme v\u00a0informa\u010dn\u00ed dob\u011b a informace se \u0161\u00ed\u0159\u00ed rychle. \u0160patn\u00e1 reklama je sice tak\u00e9 reklama. Nicm\u00e9n\u011b asi nechcete, aby v\u00e1\u0161 inzer\u00e1t visel na pracovn\u00edch f\u00f3rech soci\u00e1ln\u00edch s\u00edt\u00ed jako odstra\u0161uj\u00edc\u00ed p\u0159\u00edklad.<\/p>\n<p><strong>\u010cas investovan\u00fd do p\u0159\u00edpravy inzer\u00e1tu se v\u00e1m mnohon\u00e1sobn\u011b vr\u00e1t\u00ed:<\/strong><\/p>\n<ul>\n<li>zkr\u00e1t\u00ed se \u010das pot\u0159ebn\u00fd k obsazen\u00ed voln\u00e9 pozice,<\/li>\n<li>u\u0161et\u0159\u00ed \u010das n\u00e1borov\u00e9ho t\u00fdmu, kter\u00fd nemus\u00ed ztr\u00e1cet \u010das s nerelevantn\u00edmi uchaze\u010di,<\/li>\n<li>zv\u00fd\u0161\u00ed se \u0161ance, \u017ee na prvn\u00ed pokus vyberete vhodn\u00e9ho kandid\u00e1ta.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Kde_umistit_pracovni_inzerat\"><\/span>Kde um\u00edstit pracovn\u00ed inzer\u00e1t?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00e1te v\u00a0rukou dob\u0159e napsan\u00fd inzer\u00e1t, kter\u00fd m\u00e1 potenci\u00e1l upoutat pozornost kandid\u00e1ta. Stoj\u00edte p\u0159ed dal\u0161\u00edm d\u016fle\u017eit\u00fdm krokem. <strong>Kde jej zve\u0159ejnit?<\/strong><\/p>\n<ul>\n<li><em><strong>V\u00a0prvn\u00ed \u0159ad\u011b na sv\u00e9m webu<\/strong><\/em> &#8211; vhodn\u011b zvolen\u00e1 <strong>kl\u00ed\u010dov\u00e1 slova<\/strong> v\u00a0inzer\u00e1tu v\u00e1m mohou p\u0159iv\u00e9st kandid\u00e1ty p\u0159\u00edmo. Spousta lid\u00ed proch\u00e1z\u00ed p\u0159i hled\u00e1n\u00ed pr\u00e1ce weby firem, kter\u00e9 jim p\u0159ijdou zaj\u00edmav\u00e9.<\/li>\n<li><em><strong>N\u00e1borov\u00fd bonus<\/strong><\/em> \u2013 n\u00e1borov\u00fd p\u0159\u00edsp\u011bvek z\u00edsk\u00e1 nov\u00fd zam\u011bstnanec v\u011bt\u0161inou po\u00a0 ukon\u010den\u00ed zku\u0161ebn\u00ed doby. M\u016f\u017eeme se setkat tak\u00e9 s\u00a0variantou, \u017ee odm\u011bnu z\u00edsk\u00e1 st\u00e1vaj\u00edc\u00ed zam\u011bstnanec za doporu\u010den\u00ed vhodn\u00e9ho kandid\u00e1ta.<\/li>\n<li><em><strong>Na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> <\/em>\u2013 nepodce\u0148ujte <strong>s\u00edlu komunity a sd\u00edlen\u00ed<\/strong>. Zm\u00ednka o voln\u00e9m m\u00edstu od n\u011bkoho, koho dob\u0159e zn\u00e1m a komu d\u016fv\u011b\u0159uji, m\u016f\u017ee p\u0159im\u011bt k\u00a0reakci i kandid\u00e1ty, kte\u0159\u00ed by se jinak o pr\u00e1ci u v\u00e1s nedozv\u011bd\u011bli. Zva\u017ete um\u00edst\u011bn\u00ed inzer\u00e1tu i do profesn\u00edch skupin na Facebooku.<\/li>\n<li><em><strong>Port\u00e1l \u00fa\u0159adu pr\u00e1ce<\/strong><\/em> \u2013 v\u00fdhodou je <strong>inzerce zdarma a \u0161irok\u00fd dosah<\/strong>. Spousta <a href=\"https:\/\/orangeacademy.cz\/kurzy-personalistiky\/rekvalifikacni-kurz-personalistika\" target=\"_blank\" rel=\"noopener\">personalist\u016f<\/a> tuto platformu vyu\u017e\u00edv\u00e1. B\u00fdv\u00e1 to \u010dasto prvn\u00ed m\u00edsto, kam se uchaze\u010di o pr\u00e1ci c\u00edlen\u011b pod\u00edvaj\u00ed.<\/li>\n<li><em><strong>Placen\u00e9 inzertn\u00ed servery<\/strong><\/em> \u2013 inzertn\u00ed port\u00e1ly a mobiln\u00ed aplikace. Jedn\u00e1 se o <strong>placenou, ale st\u00e1le velmi \u00fa\u010dinnou <\/strong>formu inzerce.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>V\u00edte jak zaujmout uchaze\u010de, o kter\u00e9ho stoj\u00edte? Kdo by m\u011bl pracovn\u00ed inzer\u00e1t napsat a pro\u010d? Jak a kde inzerovat, abyste oslovili tu spr\u00e1vnou c\u00edlovou skupinu? A jak p\u0159edej\u00edt \u010dast\u00fdm chyb\u00e1m p\u0159i v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed? Neaktu\u00e1ln\u00ed zn\u011bn\u00ed pracovn\u00edho inzer\u00e1tu V\u00a0\u010dl\u00e1nku Pro\u010d d\u011blat revizi intern\u00edch proces\u016f jste se dozv\u011bd\u011bli, jak pozici p\u0159esn\u011b definovat a pojmenovat. Jak napsat manu\u00e1l [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[56],"tags":[35,325,21],"class_list":["post-5546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalistika","tag-kariera","tag-pracovni-inzerat","tag-pracovni-pohovor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e1bor zam\u011bstnanc\u016f: Jak napsat pracovn\u00ed inzer\u00e1t?<\/title>\n<meta name=\"description\" content=\"V\u00edte jak zaujmout uchaze\u010de, o kter\u00e9ho stoj\u00edte? Kdo by m\u011bl pracovn\u00ed inzer\u00e1t napsat a pro\u010d? Jak p\u0159edej\u00edt chyb\u00e1m p\u0159i v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e1bor zam\u011bstnanc\u016f: Jak napsat pracovn\u00ed inzer\u00e1t?\" \/>\n<meta property=\"og:description\" content=\"V\u00edte jak zaujmout uchaze\u010de, o kter\u00e9ho stoj\u00edte? Kdo by m\u011bl pracovn\u00ed inzer\u00e1t napsat a pro\u010d? Jak p\u0159edej\u00edt chyb\u00e1m p\u0159i v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-10T10:56:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-30T12:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/07\/Navrh-bez-nazvu-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denisa Havlov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denisa Havlov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"N\u00e1bor zam\u011bstnanc\u016f: Jak napsat pracovn\u00ed inzer\u00e1t?","description":"V\u00edte jak zaujmout uchaze\u010de, o kter\u00e9ho stoj\u00edte? Kdo by m\u011bl pracovn\u00ed inzer\u00e1t napsat a pro\u010d? Jak p\u0159edej\u00edt chyb\u00e1m p\u0159i v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/nabor-zamestnancu-pracovni-inzerat\/","og_locale":"cs_CZ","og_type":"article","og_title":"N\u00e1bor zam\u011bstnanc\u016f: Jak napsat pracovn\u00ed inzer\u00e1t?","og_description":"V\u00edte jak zaujmout uchaze\u010de, o kter\u00e9ho stoj\u00edte? Kdo by m\u011bl pracovn\u00ed inzer\u00e1t napsat a pro\u010d? 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Kdo by m\u011bl pracovn\u00ed inzer\u00e1t napsat a pro\u010d? 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