{"id":5376,"date":"2022-06-20T14:50:15","date_gmt":"2022-06-20T12:50:15","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=5376"},"modified":"2022-07-09T15:03:56","modified_gmt":"2022-07-09T13:03:56","slug":"newsletter-jaka-pravidla-dodrzovat","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/newsletter-jaka-pravidla-dodrzovat\/","title":{"rendered":"Newsletter \u2013 Jak\u00e1 pravidla je dobr\u00e9 dodr\u017eovat?"},"content":{"rendered":"<p dir=\"ltr\"><strong>Starejte se o sv\u00e9 pravideln\u00e9 z\u00e1kazn\u00edky a poskytuje jim informace jako prvn\u00edm pomoc\u00ed zas\u00edl\u00e1n\u00ed newsletteru. Newsletter by m\u011bl b\u00fdt kvalitn\u00ed a poutav\u00fd. Zkr\u00e1tka by m\u011bl zaujmout na prvn\u00ed pohled. Nen\u00ed tajemstv\u00edm, \u017ee pravideln\u00ed z\u00e1kazn\u00edci tvo\u0159\u00ed v\u011bt\u0161\u00ed \u010d\u00e1st tr\u017eeb ne\u017e ti nov\u00ed. A o ty st\u00e1vaj\u00edc\u00ed se mus\u00edte d\u016fkladn\u011b starat, aby neode\u0161li ke konkurenci. <\/strong><\/p>\n<p dir=\"ltr\">Komunikace je pro udr\u017een\u00ed z\u00e1kazn\u00edka zkr\u00e1tka nezbytn\u00e1. Na spr\u00e1vn\u011b napsan\u00fd newsletter se nav\u00edc daj\u00ed napojit i dal\u0161\u00ed marketingov\u00e9 aktivity, jako jsou nap\u0159\u00edklad z\u00e1kaznick\u00e9 kluby nebo bonusy za v\u011brnost.<\/p>\n<p dir=\"ltr\">Mezi hlavn\u00ed d\u016fvody, pro\u010d se vyplat\u00ed v\u011bnovat \u010das spr\u00e1vn\u011b napsan\u00e9mu newsletteru pat\u0159\u00ed:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Z\u00edsk\u00e1n\u00ed pozornosti z\u00e1kazn\u00edka,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">zlep\u0161en\u00ed v\u011brnosti zna\u010dce a produkt\u016fm,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><a href=\"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/\" target=\"_blank\" rel=\"noopener\">zv\u00fd\u0161en\u00ed p\u0159\u00edm\u00e9ho prodeje<\/a>,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n<\/li>\n<\/ul>\n<h2>Na co se zam\u011b\u0159it p\u0159i sestavov\u00e1n\u00ed newsletteru?<\/h2>\n<h3>Spr\u00e1vn\u00fd p\u0159\u00edjemce<\/h3>\n<p dir=\"ltr\">P\u0159ed t\u00edm, ne\u017e newsletter roze\u0161lete, vyberte ze sv\u00e9ho seznamu vhodn\u00e9 klienty, kter\u00fdch se sd\u011blen\u00ed t\u00fdk\u00e1. <strong>C\u00edlen\u00e9 sd\u011blen\u00ed je toti\u017e mnohem efektivn\u011bj\u0161\u00ed<\/strong> ne\u017e jedno univerz\u00e1ln\u00ed sd\u011blen\u00ed pro celou datab\u00e1zi z\u00e1kazn\u00edk\u016f. V\u0161echny z\u00e1kazn\u00edky, kte\u0159\u00ed se p\u0159ihl\u00e1sili k odb\u011bru novinek si rozd\u011blejte dle jejich n\u00e1kupn\u00ed historie, pohlav\u00ed, v\u011bku.<\/p>\n<h3>Nejd\u016fle\u017eit\u011bj\u0161\u00ed polo\u017eka newsletteru: p\u0159edm\u011bt a preheader<\/h3>\n<p dir=\"ltr\">A\u010d se na prvn\u00ed pohled m\u016f\u017ee zd\u00e1t, \u017ee samotn\u00e9 sd\u011blen\u00ed je kl\u00ed\u010dem \u00fasp\u011bchu \u2013 nen\u00ed tomu tak. Pr\u00e1v\u011b <strong>p\u0159edm\u011bt zpr\u00e1vy \u010dasto rozhoduje, zda z\u00e1kazn\u00edk e-mail otev\u0159e.<\/strong> Ide\u00e1ln\u00ed je personalizovan\u00fd p\u0159edm\u011bt. Pr\u00e1v\u011b osloven\u00ed z\u00e1kazn\u00edka jeho jm\u00e9nem zvy\u0161uje otev\u0159en\u00ed emailu. Z\u00e1kazn\u00edkovi dod\u00e1te pocit jedine\u010dnosti t\u00edm, \u017ee se na prvn\u00ed pohled nejedn\u00e1 o <a href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/\" target=\"_blank\" rel=\"noopener\">hromadn\u00fd e-mail<\/a>. Spolu s n\u00edm je dobr\u00e9 zam\u011b\u0159it se i na preheader, co\u017e je n\u00e1hledov\u00fd text, kter\u00fd se ve schr\u00e1nce zobrazuje za samotn\u00fdm p\u0159edm\u011btem. Spr\u00e1vn\u00e1 kombinace t\u011bchto polo\u017eek zajist\u00ed prvotn\u00ed \u00fasp\u011bch.<\/p>\n<h3>Definujte v\u00fdzvu k akci<\/h3>\n<p dir=\"ltr\">P\u0159ed sestavov\u00e1n\u00edm newsletteru je dobr\u00e9 si uv\u011bdomit, <strong>co chcete zpr\u00e1vou sd\u011blit.<\/strong> Pokud si v\u00fdzvu k akci stanov\u00edte hned na za\u010d\u00e1tku, bude se cel\u00fd obsah newsletteru tvo\u0159it o to snadn\u011bji. Pro v\u00fdzvu k n\u00e1kupu se \u010dasto\u00a0vyu\u017e\u00edvaj\u00ed v\u00fdrazn\u00e1 tla\u010d\u00edtka. Proklikov\u00e9 tla\u010d\u00edtko s textem \u2013 zaregistrujte se, nakupte, vyzkou\u0161ejte, vyu\u017eijte slevov\u00fd k\u00f3d. K tla\u010d\u00edtku sta\u010d\u00ed p\u0159i\u0159adit spr\u00e1vn\u00fd odkaz, kam z\u00e1kazn\u00edka p\u0159esm\u011brovat.<\/p>\n<h3>V jednoduchosti je kr\u00e1sa<\/h3>\n<p dir=\"ltr\">Zaj\u00edmav\u00fd, vtipn\u00fd nebo poutav\u00fd titulek spole\u010dn\u011b s nejd\u016fle\u017eit\u011bj\u0161\u00edm sd\u011blen\u00edm je dobr\u00e9 vlo\u017eit do horn\u00ed \u010d\u00e1sti e-mailu. Sd\u011blen\u00ed by v\u0161ak nem\u011blo b\u00fdt dlouh\u00e9. Zam\u011b\u0159te se na <strong>jedno hlavn\u00ed sd\u011blen\u00ed<\/strong>, kter\u00e9 napi\u0161te jasn\u011b a jednodu\u0161e. B\u011bhem p\u00e1r vte\u0159in se rozhoduje, zda z\u00e1kazn\u00edk bude pokra\u010dovat ve \u010dlen\u00ed, nebo e-mail vyma\u017ee.<\/p>\n<p dir=\"ltr\">Celkov\u00fd vzhled e-mailu je stejn\u011b d\u016fle\u017eit\u00fd jako jeho obsah. <strong>Z\u00e1kazn\u00edk se mus\u00ed v e-mailu velmi rychle zorientovat.<\/strong> M\u00e9n\u011b textu a v\u00edce interaktivn\u00edch obr\u00e1zk\u016f a gif\u016f, takov\u00fd e-mail p\u0159il\u00e1k\u00e1 mnohem v\u011bt\u0161\u00ed pozornost ne\u017e rom\u00e1n. Ide\u00e1ln\u00edm pom\u011brem je 60:40, kdy p\u0159evl\u00e1d\u00e1 text. Design e-mailu je dobr\u00e9 ladit do barev a celkov\u00e9ho vzhledu webov\u00fdch str\u00e1nek. Z\u00e1kazn\u00edci si obdr\u017een\u00fd e-mail automaticky spoj\u00ed s konkr\u00e9tn\u00ed zna\u010dkou.<\/p>\n<div id=\"attachment_5381\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5381\" class=\"size-large wp-image-5381\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/06\/AdobeStock_388816221-930x570.jpeg\" alt=\"Newsletter\" width=\"930\" height=\"570\" \/><p id=\"caption-attachment-5381\" class=\"wp-caption-text\">Pos\u00edlejte sv\u00fdm z\u00e1kazn\u00edk\u016fm newsletter, kter\u00fd si s chut\u00ed p\u0159e\u010dtou.<\/p><\/div>\n<h2>Newsletter nemus\u00ed pouze prod\u00e1vat<\/h2>\n<p dir=\"ltr\">Newsletter slou\u017e\u00ed k celkov\u00e9 komunikaci se z\u00e1kazn\u00edky. Poskytujte jim snadno d\u016fle\u017eit\u00e9 informace, novinky z oboru, rady a tipy. Nav\u00edc si lze se sv\u00fdmi z\u00e1kazn\u00edky vytvo\u0159it lep\u0161\u00ed vztah pomoc\u00ed p\u0159\u00e1n\u00ed k narozenin\u00e1m a k sv\u00e1tku. E-shopy, kter\u00e9 maj\u00ed k dispozici v\u011bt\u0161inou k\u0159estn\u00ed jm\u00e9na sv\u00fdch z\u00e1kazn\u00edk\u016f, maj\u00ed vyhr\u00e1no. Nejen, \u017ee <strong>pos\u00edl\u00edte d\u016fv\u011bru mezi v\u00e1mi a va\u0161imi z\u00e1kazn\u00edky<\/strong>, ale jedn\u00e1 se o perfektn\u00ed n\u00e1stroj, jak se p\u0159ipomenout. Ka\u017ed\u00e9 r\u00e1no je dobr\u00e9 zaslat p\u0159ipraven\u00e9 p\u0159\u00e1n\u00ed, kter\u00e9 m\u016f\u017ee b\u00fdt dopln\u011bno slevov\u00fdm k\u00f3dem.<\/p>\n<h2>Vyhodnocen\u00ed newsletteru<\/h2>\n<p dir=\"ltr\">Rozesl\u00e1n\u00edm newsletteru va\u0161e pr\u00e1ce je\u0161t\u011b nekon\u010d\u00ed. Vyhodnocen\u00ed je d\u016fle\u017eit\u00e1 \u010d\u00e1st <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener\">ka\u017ed\u00e9 marketingov\u00e9 \u010dinnosti.<\/a> Zjist\u011bte si, kolik lid\u00ed v\u00e1\u0161 e-mail otev\u0159elo, kolik z nich se prokliklo na va\u0161e str\u00e1nky nebo, kte\u0159\u00ed lid\u00e9 se z odb\u011bru odhl\u00e1sili. Na z\u00e1klad\u011b vyhodnocen\u00ed<strong> se m\u016f\u017eete posouvat d\u00e1l.<\/strong> Testujte dal\u0161\u00ed mo\u017enosti a zjist\u011bte, co nejl\u00e9pe funguje na va\u0161e odb\u011bratele.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starejte se o sv\u00e9 pravideln\u00e9 z\u00e1kazn\u00edky a poskytuje jim informace jako prvn\u00edm pomoc\u00ed zas\u00edl\u00e1n\u00ed newsletteru. Newsletter by m\u011bl b\u00fdt kvalitn\u00ed a poutav\u00fd. Zkr\u00e1tka by m\u011bl zaujmout na prvn\u00ed pohled. Nen\u00ed tajemstv\u00edm, \u017ee pravideln\u00ed z\u00e1kazn\u00edci tvo\u0159\u00ed v\u011bt\u0161\u00ed \u010d\u00e1st tr\u017eeb ne\u017e ti nov\u00ed. A o ty st\u00e1vaj\u00edc\u00ed se mus\u00edte d\u016fkladn\u011b starat, aby neode\u0161li ke konkurenci. Komunikace je [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[319,65,66],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email","tag-marketing","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter \u2013 Jak\u00e1 pravidla je dobr\u00e9 dodr\u017eovat?<\/title>\n<meta name=\"description\" content=\"Poskytujte sv\u00fdm z\u00e1kazn\u00edk\u016fm informace jako prvn\u00edm pomoc\u00ed zas\u00edl\u00e1n\u00ed newsletteru. Newsletter by m\u011bl zaujmout na prvn\u00ed pohled.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/newsletter-jaka-pravidla-dodrzovat\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter \u2013 Jak\u00e1 pravidla je dobr\u00e9 dodr\u017eovat?\" \/>\n<meta property=\"og:description\" content=\"Poskytujte sv\u00fdm z\u00e1kazn\u00edk\u016fm informace jako prvn\u00edm pomoc\u00ed zas\u00edl\u00e1n\u00ed newsletteru. Newsletter by m\u011bl zaujmout na prvn\u00ed pohled.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/newsletter-jaka-pravidla-dodrzovat\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T12:50:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-09T13:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/06\/AdobeStock_135346631-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Newsletter \u2013 Jak\u00e1 pravidla je dobr\u00e9 dodr\u017eovat?","description":"Poskytujte sv\u00fdm z\u00e1kazn\u00edk\u016fm informace jako prvn\u00edm pomoc\u00ed zas\u00edl\u00e1n\u00ed newsletteru. 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