{"id":5368,"date":"2022-06-17T12:45:07","date_gmt":"2022-06-17T10:45:07","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=5368"},"modified":"2022-06-23T12:50:57","modified_gmt":"2022-06-23T10:50:57","slug":"vernostni-program","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/vernostni-program\/","title":{"rendered":"V\u011brnostn\u00ed program \u2013 odm\u011bna pro v\u011brn\u00e9 z\u00e1kazn\u00edky"},"content":{"rendered":"<p dir=\"ltr\"><strong>V\u011brnostn\u00ed programy maj\u00ed mnoho podob \u2013 sb\u00edr\u00e1n\u00ed bod\u016f, partnersk\u00fd program, sleva na dal\u0161\u00ed n\u00e1kup, cashback. \u0158ad\u00ed se tak mezi \u00fasp\u011b\u0161nou formu marketingu a lze ho individu\u00e1ln\u011b upravovat dle aktu\u00e1ln\u00ed popt\u00e1vky z\u00e1kazn\u00edk\u016f. V\u011brnostn\u00ed program by m\u011bl b\u00fdt u\u017eite\u010dn\u00fd jak pro z\u00e1kazn\u00edky, tak i pro samotn\u00e9 obchodn\u00edky. <\/strong><\/p>\n<p dir=\"ltr\">V\u011brn\u00ed z\u00e1kazn\u00edci z\u00edskaj\u00ed v\u017edy n\u011bco nav\u00edc a obchodn\u00edk z\u00edsk\u00e1 z\u00e1kazn\u00edky, kte\u0159\u00ed mu nos\u00ed pravidelnou tr\u017ebu. Podle pr\u016fzkum\u016f nav\u00edc pat\u0159\u00ed v\u011brnostn\u00ed programy mezi nejz\u00e1sadn\u011bj\u0161\u00ed faktory, kter\u00e9 se vztahuj\u00ed k vn\u00edm\u00e1n\u00ed zna\u010dky a k celkov\u00e9 spokojenosti z\u00e1kazn\u00edk\u016f.<\/p>\n<h2>Pro\u010d zav\u00e9st v\u011brnostn\u00ed program?<\/h2>\n<p dir=\"ltr\">Hlavn\u00ed d\u016fvod, pro\u010d jsou v\u011brnostn\u00ed programy tak obl\u00edben\u00e9 je <strong>z\u00e1kazn\u00edk, kter\u00fd se vrac\u00ed.<\/strong> Motivovat vracej\u00edc\u00edho se z\u00e1kazn\u00edka je mnohem snaz\u0161\u00ed ne\u017e z\u00edsk\u00e1n\u00ed nov\u00e9ho. V\u011brnostn\u00ed program je n\u00e1stroj, jak ke sv\u00e9 zna\u010dce p\u0159ipoutat st\u00e1l\u00e9 z\u00e1kazn\u00edky. Statistiky nav\u00edc uv\u00e1d\u011bj\u00ed, \u017ee z\u00e1kazn\u00edci, kte\u0159\u00ed jsou zapojen\u00ed do v\u011brnostn\u00edho programu, ud\u011blaj\u00ed v\u00edc n\u00e1kup\u016f ne\u017e pouze jeden. Konkr\u00e9tn\u011b je a\u017e <strong>p\u011btkr\u00e1t vy\u0161\u0161\u00ed \u0161ance n\u00e1kupu zapojen\u00e9ho z\u00e1kazn\u00edka ne\u017e nov\u00e9ho z\u00e1kazn\u00edka<\/strong>. Nav\u00edc obliba v\u011brnostn\u00edch program\u016f st\u00e1le stoup\u00e1. Na v\u011brnostn\u00ed program se daj\u00ed napojit <a href=\"https:\/\/orangeacademy.cz\/clanky\/marketing-pro-obchodniky\/\" target=\"_blank\" rel=\"noopener\">dal\u0161\u00ed marketingov\u00e9 aktivity<\/a>:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\"><strong>Wishlist\u00a0<\/strong>\u2013 vytvo\u0159te na sv\u00e9m internetov\u00e9m obchod\u011b wishlist nebo mo\u017enost p\u0159id\u00e1vat produkty do z\u00e1lo\u017eky obl\u00edben\u00e9. Z\u00e1kazn\u00edci ukl\u00e1daj\u00ed sv\u00e9 obl\u00edben\u00e9 zbo\u017e\u00ed s t\u00edm, \u017ee si ho pozd\u011bji koup\u00ed. Vy je m\u016f\u017eete motivovat k n\u00e1kupu slevou. Po zlevn\u011bn\u00ed zbo\u017e\u00ed je dobr\u00e9 z\u00e1kazn\u00edka upozornit emailem a prodejnost je zase o n\u011bco vy\u0161\u0161\u00ed.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Pravideln\u00fd newsletter<\/strong>\u00a0\u2013\u00a0obsah newsletter\u016f se li\u0161\u00ed podle sm\u011bru podnik\u00e1n\u00ed. E-shopy pomoc\u00ed newsletteru p\u0159edstavuj\u00ed nap\u0159. sv\u00e9 ak\u010dn\u00ed nab\u00eddky. Spole\u010dnosti, kter\u00e9 poskytuj\u00ed slu\u017eby informuj\u00ed o novink\u00e1ch a o celkov\u00e9m d\u011bn\u00ed v jejich oboru.<\/p>\n<\/li>\n<\/ul>\n<h2>Mo\u017enosti v\u011brnostn\u00edch program\u016f<\/h2>\n<p dir=\"ltr\"><strong>Odm\u011b\u0148ovat sv\u00e9 st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky m\u016f\u017eete za:<\/strong><\/p>\n<ul>\n<li>\n<p dir=\"ltr\">N\u00e1kup,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">registraci,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">p\u0159id\u00e1n\u00ed hodnocen\u00ed a recenze,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">odb\u011br newsletteru<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">sledov\u00e1n\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>V\u00fdhody, kter\u00e9 nab\u00edz\u00ed v\u011brnostn\u00ed program pro obchodn\u00edky:<\/strong><b><\/b><\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Podpora opakovan\u00e9ho prodeje,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">motivace z\u00e1kazn\u00edka k n\u00e1kupu,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">zv\u00fd\u0161en\u00ed \u010d\u00e1stky kterou z\u00e1kazn\u00edk utrat\u00ed,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">pozitivn\u00ed vztah se st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">p\u0159i spr\u00e1vn\u011b zvolen\u00e9m v\u011brnostn\u00edm programu i n\u00e1skok p\u0159ed konkurenc\u00ed.<\/p>\n<\/li>\n<\/ul>\n<h3>Sb\u00edr\u00e1n\u00ed bod\u016f<\/h3>\n<p dir=\"ltr\">Jeden z <strong>nejzn\u00e1m\u011bj\u0161\u00edch v\u011brnostn\u00edch program\u016f<\/strong> je sb\u00edr\u00e1n\u00ed bod\u016f, n\u00e1lepek a raz\u00edtek. Hojn\u011b tento zp\u016fsob vyu\u017e\u00edvaj\u00ed i velk\u00e9 supermarkety. Princip je jednoduch\u00fd \u2013 z\u00e1kazn\u00edk za n\u00e1kup z\u00edsk\u00e1 ur\u010dit\u00fd po\u010det bod\u016f, n\u00e1lepek nebo raz\u00edtek, kter\u00e9 n\u00e1sledn\u00e9<strong> prom\u011bn\u00ed za kus zbo\u017e\u00ed zdarma nebo ho z\u00edsk\u00e1 se slevou<\/strong>.<\/p>\n<h3>V\u011brnostn\u00ed karta<\/h3>\n<p dir=\"ltr\">V\u011brnostn\u00ed kartu v dne\u0161n\u00ed dob\u011b nab\u00edz\u00ed nejen supermarkety, ale i drogerie, l\u00e9k\u00e1rny a nov\u011b i obchody s elektronikou. <strong>S v\u011brnostn\u00ed kartou z\u00edsk\u00e1te v\u017edy n\u011bco na v\u00edc.<\/strong> Jedn\u00e1 se p\u0159edev\u0161\u00edm o extra klubov\u00e9 slevy, dlouhodob\u011b n\u00edzk\u00e9 ceny nebo pr\u00e9miov\u00e9 slevy. V\u011brnostn\u00ed karty si lze vy\u0159\u00eddit online z pohodl\u00ed domova. Sta\u010d\u00ed vyplnit kr\u00e1tk\u00fd dotazn\u00edk na konkr\u00e9tn\u00ed webov\u00e9 str\u00e1nce. V\u011brnostn\u00ed karta pot\u00e9 doraz\u00ed po\u0161tou do schr\u00e1nky. Registraci lze \u010dasto vyplnit i p\u0159\u00edmo v obchod\u011b, kde z\u00e1kaznickou kartu z\u00edsk\u00e1te b\u011bhem p\u00e1r minut a okam\u017eit\u011b ji pou\u017e\u00edt.<\/p>\n<h3>D\u00e1rek zdarma<\/h3>\n<p dir=\"ltr\">Mezi z\u00e1kazn\u00edky nejobl\u00edben\u011bj\u0161\u00ed metoda v\u011brnostn\u00edho programu je <strong>z\u00edsk\u00e1n\u00ed n\u011b\u010deho zdarma.<\/strong> Z\u00e1rove\u0148 se jedn\u00e1 o jednu z nejefektivn\u011bj\u0161\u00ed metody zv\u00fd\u0161en\u00ed prodej\u016f. D\u00e1rek m\u016f\u017ee m\u00edt jakoukoliv podobu. V internetov\u00fdch obchodech to m\u016f\u017ee b\u00fdt d\u00e1rek k n\u00e1kupu nad ur\u010ditou \u010d\u00e1stku nebo doprava zdarma. V p\u0159\u00edpad\u011b <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\" target=\"_blank\" rel=\"noopener\">online vzd\u011bl\u00e1vac\u00edch kurz\u016f<\/a> to mohou b\u00fdt odkazy na bonusov\u00e1 videa. V kamenn\u00fdch obchodech jsou tak\u00e9 obl\u00edben\u00e9 <strong>vzorky produkt\u016f ide\u00e1ln\u011b spojen\u00e9 se slevov\u00fdm poukazem na n\u00e1kup.<\/strong><\/p>\n<div id=\"attachment_5371\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5371\" class=\"size-large wp-image-5371\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/06\/AdobeStock_315327257-930x620.jpeg\" alt=\"V\u011brnostn\u00ed program\" width=\"930\" height=\"620\" \/><p id=\"caption-attachment-5371\" class=\"wp-caption-text\">N\u00e1kupy online jsou v dne\u0161n\u00ed dob\u011b popul\u00e1rn\u00ed \u2013 podpo\u0159te je v\u011brnostn\u00edm bonusem pro sv\u00e9 z\u00e1kazn\u00edky<\/p><\/div>\n<h3>Partnersk\u00fd program<\/h3>\n<p dir=\"ltr\">Ide\u00e1ln\u00ed pro nav\u00e1z\u00e1n\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/e-shop-otazky-odpovedi\/\" target=\"_blank\" rel=\"noopener\">spolupr\u00e1ce mezi e-shopy<\/a> co\u017e p\u0159in\u00e1\u0161\u00ed v\u00fdhodu obchodn\u00edkovi. Z\u00e1kazn\u00edk m\u00e1 mo\u017enost nakoupit u partnersk\u00fdch obchod\u016f d\u00edky \u010dlenstv\u00ed ve v\u011brnostn\u00edm programu v\u00fdhodn\u011bji.<\/p>\n<h3>Sleva na dal\u0161\u00ed n\u00e1kup<\/h3>\n<p dir=\"ltr\">Jednoduch\u00e1 forma motivov\u00e1n\u00ed k dal\u0161\u00edmu n\u00e1kupu je <strong>poskytnut\u00ed poukazu se slevou<\/strong> na dal\u0161\u00ed n\u00e1kup. Nav\u00edc je to i mo\u017enost, jak z\u00edskat nov\u00e9 z\u00e1kazn\u00edky. Slevov\u00fd poukaz lze poskytnout st\u00e1vaj\u00edc\u00edmu z\u00e1kazn\u00edkovi a p\u0159idat dal\u0161\u00ed, kter\u00fd p\u0159ed\u00e1 sv\u00e9mu zn\u00e1m\u00e9mu. Typickou metodou je pozv\u00e1n\u00ed kamar\u00e1da k v\u011brnostn\u00edmu programu. Po \u00fasp\u011b\u0161n\u00e9m zaregistrov\u00e1n\u00ed z\u00edsk\u00e1vaj\u00ed slevu oba.<\/p>\n<h3>Cashback<\/h3>\n<p dir=\"ltr\">Metoda cashback funguje na principu vr\u00e1cen\u00ed <strong>\u010d\u00e1sti \u00fatraty z hodnoty n\u00e1kupu zp\u011bt na \u00fa\u010det nebo na v\u011brnostn\u00ed kartu.<\/strong> Klasick\u00fdm p\u0159\u00edkladem jsou body, kter\u00e9 odpov\u00eddaj\u00ed konkr\u00e9tn\u00ed finan\u010dn\u00ed \u010d\u00e1stce. \u010c\u00edm v\u00edce z\u00e1kazn\u00edk nakoup\u00ed, t\u00edm v\u011bt\u0161\u00ed po\u010det bod\u016f z\u00edsk\u00e1. Po z\u00edsk\u00e1n\u00ed dostate\u010dn\u00e9ho po\u010dtu bod\u016f za n\u011b z\u00edsk\u00e1 slevu nebo rovnou nakoup\u00ed nov\u00fd produkt.<\/p>\n<h2>Podm\u00ednky v\u011brnostn\u00edho programu<\/h2>\n<p dir=\"ltr\">Podm\u00ednky v\u011brnostn\u00edho programu <strong>by m\u011bly b\u00fdt v\u017edy stru\u010dn\u00e9, jasn\u00e9 a nezav\u00e1d\u011bj\u00edc\u00ed.<\/strong> Z\u00e1kazn\u00edk, kter\u00fd pochop\u00ed syst\u00e9m va\u0161eho programu ho bude \u010dast\u011bji vyu\u017e\u00edvat ne\u017e ten, jeho\u017e princip nepochop\u00ed. Pravidla mus\u00ed b\u00fdt sepsan\u00e1 na webov\u00e9 str\u00e1nce nebo na informativn\u00edm let\u00e1ku. Samotn\u00fd v\u011brnostn\u00ed program se mus\u00ed tak\u00e9 propagovat. <a href=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-jak-jej-vyuzit-v-marketingu\/\" target=\"_blank\" rel=\"noopener\">Sd\u00edlejte ho v newsletterech, v reklam\u00e1ch a na<\/a><a href=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-jak-jej-vyuzit-v-marketingu\/\" target=\"_blank\" rel=\"noopener\"> soci\u00e1ln<\/a><a href=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-jak-jej-vyuzit-v-marketingu\/\" target=\"_blank\" rel=\"noopener\">\u00edch<\/a><a href=\"https:\/\/orangeacademy.cz\/clanky\/tiktok-jak-jej-vyuzit-v-marketingu\/\" target=\"_blank\" rel=\"noopener\"> s\u00edt\u00edch.<\/a><\/p>\n<p dir=\"ltr\">A co vy? Vyu\u017e\u00edv\u00e1te ve sv\u00e9m podnik\u00e1n\u00ed v\u011brnostn\u00ed bonusy pro sv\u00e9 z\u00e1kazn\u00edky? A Vyu\u017e\u00edv\u00e1te t\u011bchto bonus\u016f v roli z\u00e1kazn\u00edka? Pod\u011blte se v koment\u00e1\u0159\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u011brnostn\u00ed programy maj\u00ed mnoho podob \u2013 sb\u00edr\u00e1n\u00ed bod\u016f, partnersk\u00fd program, sleva na dal\u0161\u00ed n\u00e1kup, cashback. \u0158ad\u00ed se tak mezi \u00fasp\u011b\u0161nou formu marketingu a lze ho individu\u00e1ln\u011b upravovat dle aktu\u00e1ln\u00ed popt\u00e1vky z\u00e1kazn\u00edk\u016f. V\u011brnostn\u00ed program by m\u011bl b\u00fdt u\u017eite\u010dn\u00fd jak pro z\u00e1kazn\u00edky, tak i pro samotn\u00e9 obchodn\u00edky. V\u011brn\u00ed z\u00e1kazn\u00edci z\u00edskaj\u00ed v\u017edy n\u011bco nav\u00edc a obchodn\u00edk z\u00edsk\u00e1 z\u00e1kazn\u00edky, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[65,45,66,310],"class_list":["post-5368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-motivace","tag-online-marketing","tag-penize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u011brnostn\u00ed program \u2013 odm\u011bna pro v\u011brn\u00e9 z\u00e1kazn\u00edky<\/title>\n<meta name=\"description\" content=\"V\u011brnostn\u00ed programy se \u0159ad\u00ed mezi \u00fasp\u011b\u0161nou formu 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