{"id":5345,"date":"2022-06-11T09:47:20","date_gmt":"2022-06-11T07:47:20","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=5345"},"modified":"2022-06-23T10:04:15","modified_gmt":"2022-06-23T08:04:15","slug":"analyza-webu","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/analyza-webu\/","title":{"rendered":"Anal\u00fdza webu: Jak se da\u0159\u00ed va\u0161im internetov\u00fdm str\u00e1nk\u00e1m?"},"content":{"rendered":"<p dir=\"ltr\"><strong>Anal\u00fdza webu slou\u017e\u00ed k z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed ohledn\u011b n\u00e1v\u0161t\u011bvnosti va\u0161eho webu. Data z webov\u00e9 analytiky pom\u00e1haj\u00ed e-shop\u016fm zvy\u0161ovat tr\u017eby prost\u0159ednictv\u00edm optimalizace investic online marketingu, optimalizace obsahu webu a vyhodnocov\u00e1n\u00edm marketingov\u00fdch kampan\u00ed. N\u00e1stroje webov\u00e9 analytiky obsahuj\u00ed reporty, kter\u00e9 obsahuj\u00ed informace o \u00fasp\u011b\u0161nosti prodej\u016f a celkov\u00e9 n\u00e1v\u0161t\u011bvnosti.<\/strong><\/p>\n<h2>Informace, kter\u00e9 z\u00edsk\u00e1te z webov\u00fdch anal\u00fdz<\/h2>\n<p dir=\"ltr\">Webov\u00e1 anal\u00fdza poskytuje informace o celkov\u00e9m pohybu u\u017eivatel\u016f na va\u0161em serveru. Zjistit lze i zdroj odkud u\u017eivatel\u00e9 p\u0159i\u0161li \u2013 Google, Seznam nebo p\u0159\u00edm\u00fd p\u0159\u00edstup p\u0159es adresu webu a jakou dobu na va\u0161\u00ed str\u00e1nce str\u00e1vili. Za pou\u017eit\u00ed spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov se u\u017eivatel\u00e9 dostanou k va\u0161emu webu <strong>o dost snadn\u011bji<\/strong>. Anal\u00fdza webu v\u00e1m uk\u00e1\u017ee na z\u00e1klad\u011b, jak\u00e9ho zad\u00e1n\u00ed do vyhled\u00e1va\u010de se u\u017eivatel\u00e9 dostali na dan\u00fd server. V neposledn\u00ed \u0159ad\u011b se d\u00edky webov\u00e9 anal\u00fdze dozv\u00edte, kolik procent u\u017eivatel\u016f opustilo va\u0161i str\u00e1nku ji\u017e po p\u00e1r sekund\u00e1ch.<\/p>\n<h2>N\u00e1v\u0161t\u011bvnost webu<\/h2>\n<p dir=\"ltr\">Z\u00e1kladn\u00edm prvkem v\u0161ech webov\u00fdch anal\u00fdz je <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\" target=\"_blank\" rel=\"noopener\">sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti.<\/a> Jedn\u00e1 se toti\u017e o nejd\u016fle\u017eit\u011bj\u0161\u00ed \u00fadaj, z n\u011bho\u017e plyne v\u0161echno ostatn\u00ed. M\u011b\u0159\u00ed samotnou n\u00e1v\u0161t\u011bvnost i dal\u0161\u00ed marketingov\u00e9 aktivity. Mezi nej\u010dast\u011bj\u0161\u00ed pat\u0159\u00ed PPC reklama, kter\u00e1 m\u011b\u0159\u00ed po\u010det kliknut\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webu.<\/p>\n<h2>Chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webu<\/h2>\n<p dir=\"ltr\">P\u0159esto\u017ee n\u00e1v\u0161t\u011bvn\u00edk\u016fm webu do hlavy nikdo nevid\u00ed, lze pomoc\u00ed aplikac\u00ed <strong>zjistit jejich chov\u00e1n\u00ed na webu<\/strong>. Typick\u00fdm p\u0159\u00edkladem je pixel Facebook, kter\u00fd pos\u00edl\u00e1 hl\u00e1\u0161en\u00ed, kter\u00e9mu se \u0159\u00edk\u00e1 ud\u00e1lost. Takovou ud\u00e1lost\u00ed m\u016f\u017ee b\u00fdt:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">P\u0159id\u00e1n\u00ed zbo\u017e\u00ed do ko\u0161\u00edku,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">p\u0159id\u00e1n\u00ed zbo\u017e\u00ed na wishlist,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">vypln\u011bn\u00ed registrace,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">vyhled\u00e1v\u00e1n\u00ed produktu,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">n\u00e1v\u0161t\u011bva ur\u010dit\u00e9 str\u00e1nky webu.<\/p>\n<\/li>\n<\/ul>\n<h2>SEO anal\u00fdza<\/h2>\n<p dir=\"ltr\"><a href=\"https:\/\/orangeacademy.cz\/clanky\/co-je-seo\/\" target=\"_blank\" rel=\"noopener\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/a> je d\u016fle\u017eit\u00e1 pro celkov\u00e9 vyhled\u00e1v\u00e1n\u00ed va\u0161eho webu na internetov\u00fdch prohl\u00ed\u017ee\u010d\u00edch. Zjist\u011bte si, kter\u00e1 slova a fr\u00e1ze jsou pro va\u0161i str\u00e1nku u\u017eite\u010dn\u00e1 a zkontrolujte, zda se vyskytuj\u00ed v textech na va\u0161em webu. Pou\u017eit\u00ed spr\u00e1vn\u00e9ho kl\u00ed\u010dov\u00e9ho slova v nadpisu a v titulc\u00edch m\u00e1 mnohem v\u011bt\u0161\u00ed v\u00e1hu ne\u017e jeho pou\u017eit\u00ed v samotn\u00e9m textu. V p\u0159\u00edpad\u011b, \u017ee vlastn\u00edte<a href=\"https:\/\/orangeacademy.cz\/clanky\/e-shop-otazky-odpovedi\/\" target=\"_blank\" rel=\"noopener\"> e-shop<\/a>, v\u011bnujte pozornost popisk\u016fm produkt\u016f. Popisky by m\u011bly b\u00fdt unik\u00e1tn\u00ed, dbejte na kvalitn\u00ed copywriting. SEO lze jednodu\u0161e vyu\u017e\u00edt ve sv\u016fj prosp\u011bch psan\u00edm firemn\u00edho blogu. Nejen, \u017ee z\u00edsk\u00e1te prakticky neomezen\u00fd prostor pro pou\u017e\u00edv\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov a fr\u00e1z\u00ed, ale m\u016f\u017eete v n\u011bm odkazovat na dal\u0161\u00ed \u010d\u00e1sti sv\u00e9 webov\u00e9 str\u00e1nky, a t\u00edm si <strong>efektivn\u011b vybudovat s\u00ed\u0165<\/strong> zp\u011btn\u00fdch odkaz\u016f.<\/p>\n<div id=\"attachment_5347\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5347\" class=\"wp-image-5347 size-large\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/06\/AdobeStock_349251811-930x658.jpeg\" alt=\"Anal\u00fdza webu\" width=\"930\" height=\"658\" \/><p id=\"caption-attachment-5347\" class=\"wp-caption-text\">Zjist\u011bte si, kter\u00e1 slova jsou pro va\u0161i str\u00e1nku u\u017eite\u010dn\u00e1 a za\u0159a\u010fte je do text\u016f na va\u0161em webu<\/p><\/div>\n<h2>N\u00e1stroje pro sledov\u00e1n\u00ed webov\u00e9 anal\u00fdzy<\/h2>\n<h3>Google Analytics<\/h3>\n<p dir=\"ltr\">Google Analytics je popul\u00e1rn\u00ed n\u00e1stroj od spole\u010dnosti Google, kter\u00fd umo\u017e\u0148uje vlastn\u00edk\u016fm webov\u00fdch str\u00e1nek z\u00edsk\u00e1vat statistick\u00e1 data o n\u00e1v\u0161t\u011bvn\u00edc\u00edch sv\u00e9ho webu. Aplikace nab\u00edz\u00ed sledov\u00e1n\u00ed nejen aktu\u00e1ln\u00ed ale i historick\u00e9 n\u00e1v\u0161t\u011bvnosti a d\u00edky tomu lze jednodu\u0161e sledovat v jak\u00e9m obdob\u00ed se va\u0161emu webu da\u0159\u00ed nejv\u00edce. N\u00e1stroj od Google<strong> je nejpou\u017e\u00edvan\u011bj\u0161\u00edm sledovac\u00edm za\u0159\u00edzen\u00edm<\/strong> \u2013 vyu\u017e\u00edv\u00e1 ho v\u00edce ne\u017e 50 % u\u017eivatel\u016f internetov\u00fdch str\u00e1nek.<\/p>\n<p dir=\"ltr\">Google Analytics lze spustit na opera\u010dn\u00edch syst\u00e9mech Windows, Linux, iOS i Android. Nab\u00edz\u00ed tak mo\u017enost sledovat sv\u00e9 statistiky <strong>nejen na PC, ale i na tabletu a mobilu. <\/strong><\/p>\n<p dir=\"ltr\">Po po\u0159\u00edzen\u00ed Google Analytics z\u00edsk\u00e1te p\u0159ehled o:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Pohybu u\u017eivatel\u016f na serveru,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">zdroj odkud u\u017eivatel\u00e9 p\u0159i\u0161li \u2013 Google, Seznam nebo p\u0159es adresn\u00ed \u0159\u00e1dek,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">kl\u00ed\u010dov\u00fdch slovech, kter\u00e9 u\u017eivatel\u00e9 zadali do vyhled\u00e1va\u010de a dostali se tak na va\u0161i str\u00e1nku,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">\u010dasu, kter\u00fd u\u017eivatel\u00e9 na va\u0161\u00ed str\u00e1nce str\u00e1vili.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">V roz\u0161\u00ed\u0159en\u00e9 verzi si lze aktivovat i demografick\u00e9 \u00fadaje:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Zem\u011b\/\u00fazem\u00ed odkud se u\u017eivatel\u00e9 p\u0159ipojili,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">jazyk,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">m\u011bsto.<\/p>\n<\/li>\n<\/ul>\n<h3>Ahrefs<\/h3>\n<p dir=\"ltr\">Dal\u0161\u00ed velmi popul\u00e1rn\u00ed n\u00e1stroj pro anal\u00fdzu konkurence, obsahu str\u00e1nek, anal\u00fdzu zp\u011btn\u00fdch odkaz\u016f s n\u00e1strojem pro n\u00e1vrhy kl\u00ed\u010dov\u00fdch slov, je Ahrefs. Mezi jeho v\u00fdhody pat\u0159\u00ed<strong> intuitivn\u00ed prost\u0159ed\u00ed, mno\u017estv\u00ed podporovan\u00fdch anal\u00fdz, praktick\u00e9 vyu\u017eit\u00ed SEO.<\/strong> Aplikace Ahrefs je placen\u00e1 aplikace, kter\u00e1 je v<a href=\"https:\/\/orangeacademy.cz\/clanky\/prekladac-z-anglictiny-do-cestiny\/\" target=\"_blank\" rel=\"noopener\"> anglick\u00e9m jazyce.<\/a> Co je v\u0161ak d\u016fle\u017eit\u011bj\u0161\u00ed \u2013 um\u00ed pracovat s \u010desk\u00fdmi daty. Nab\u00edz\u00ed velkou datab\u00e1zi analyzovan\u00fdch web\u016f a kl\u00ed\u010dov\u00fdch slov pro \u010cR a poskytuje data z vyhled\u00e1va\u010de Seznam.cz. Celkov\u011b se jedn\u00e1 o rychlou a t\u00e9m\u011b\u0159 bezchybnou aplikaci v\u010detn\u011b telefonick\u00e9 a emailov\u00e9 podpory.<b><\/b><\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Pomoc\u00ed Ahrefs lze analyzovat jakoukoli str\u00e1nku a zobrazit si jej\u00ed v\u00fdkonov\u00e9 \u00fadaje,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">lze si zjistit <strong>nejpou\u017e\u00edvan\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova a fr\u00e1ze<\/strong>,<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">z\u00edsk\u00e1te p\u0159ehled p\u0159edev\u0161\u00edm o sv\u00e9 webov\u00e9 str\u00e1nce \u2013 zda pou\u017e\u00edv\u00e1te spr\u00e1vn\u00e9 nadpisy, popisky a zhodnot\u00ed i celkov\u00fd obsah.<\/p>\n<\/li>\n<\/ul>\n<p><strong>Zaj\u00edm\u00e1te se o reklamu a marketing? P\u0159ihlaste se na <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener\">kurz online marketingu<\/a> a sta\u0148te se sou\u010d\u00e1st\u00ed komunity profesion\u00e1l\u016f v t\u00e9to oblasti.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anal\u00fdza webu slou\u017e\u00ed k z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed ohledn\u011b n\u00e1v\u0161t\u011bvnosti va\u0161eho webu. Data z webov\u00e9 analytiky pom\u00e1haj\u00ed e-shop\u016fm zvy\u0161ovat tr\u017eby prost\u0159ednictv\u00edm optimalizace investic online marketingu, optimalizace obsahu webu a vyhodnocov\u00e1n\u00edm marketingov\u00fdch kampan\u00ed. N\u00e1stroje webov\u00e9 analytiky obsahuj\u00ed reporty, kter\u00e9 obsahuj\u00ed informace o \u00fasp\u011b\u0161nosti prodej\u016f a celkov\u00e9 n\u00e1v\u0161t\u011bvnosti. Informace, kter\u00e9 z\u00edsk\u00e1te z webov\u00fdch anal\u00fdz Webov\u00e1 anal\u00fdza poskytuje informace o [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[65,66,147,31],"class_list":["post-5345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-online-marketing","tag-tipy","tag-tipy-na-aplikace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anal\u00fdza webu: Jak se da\u0159\u00ed va\u0161im internetov\u00fdm str\u00e1nk\u00e1m?<\/title>\n<meta name=\"description\" content=\"Anal\u00fdza webu poskytuje informace o pohybu u\u017eivatel\u016f na va\u0161em serveru. Zjist\u011bte, kter\u00e1 slova jsou pro va\u0161i str\u00e1nku u\u017eite\u010dn\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/analyza-webu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anal\u00fdza webu: Jak se da\u0159\u00ed va\u0161im internetov\u00fdm str\u00e1nk\u00e1m?\" \/>\n<meta property=\"og:description\" content=\"Anal\u00fdza webu poskytuje informace o pohybu u\u017eivatel\u016f na va\u0161em serveru. Zjist\u011bte, kter\u00e1 slova jsou pro va\u0161i str\u00e1nku u\u017eite\u010dn\u00e1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/analyza-webu\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-11T07:47:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-23T08:04:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2022\/06\/AdobeStock_213157901-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tereza Mal\u00edkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anal\u00fdza webu: Jak se da\u0159\u00ed va\u0161im internetov\u00fdm str\u00e1nk\u00e1m?","description":"Anal\u00fdza webu poskytuje informace o pohybu u\u017eivatel\u016f na va\u0161em serveru. 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