{"id":5074,"date":"2022-04-04T15:53:49","date_gmt":"2022-04-04T13:53:49","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=5074"},"modified":"2022-04-05T16:10:44","modified_gmt":"2022-04-05T14:10:44","slug":"telefonovani","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/telefonovani\/","title":{"rendered":"Jak v\u00e9st \u00fasp\u011b\u0161n\u00fd telefonick\u00fd hovor?"},"content":{"rendered":"

Telefonov\u00e1n\u00ed pat\u0159\u00ed st\u00e1le mezi neobl\u00edbenou \u010dinnost v\u011bt\u0161iny lid\u00ed. Pokud v\u0161ak chcete oslovit nov\u00e9ho potencion\u00e1ln\u00edho klienta, je dobr\u00e9 telefon\u00e1tem za\u010d\u00edt. V\u00e9st telefonn\u00ed hovor je velmi t\u011b\u017ek\u00e1 discipl\u00edna \u2013 ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f m\u00e1te pouze jeden jedin\u00fd pokus zaujmout. Odm\u00edtnut\u00ed se v\u0161ak sni\u017euje s va\u0161\u00ed p\u0159ipravenost\u00ed a znalost\u00ed toho, koho oslovujete.<\/b><\/p>\n

Efektivn\u00ed telefonov\u00e1n\u00ed? P\u0159\u00edprava je z\u00e1kladem \u00fasp\u011bchu<\/span><\/h2>\n

Seznam klient\u016f, kter\u00fdm budete ten den volat, je dobr\u00e9 se\u0159adit do jednotliv\u00fdch segment\u016f. Na z\u00e1klad\u011b toho, komu budete volat s jak\u00fdm po\u017eadavkem \u010di nab\u00eddkou. Nen\u00ed od v\u011bci si o klientovi, nebo o cel\u00e9 spole\u010dnosti n\u011bco zjistit z jejich webov\u00fdch str\u00e1nek. D\u00edky \u010dasu, kter\u00fd tomu v\u011bnujete, si m\u016f\u017eete naj\u00edt u\u017eite\u010dn\u00e9 informace<\/strong> k uchopen\u00ed celkov\u00e9ho telefon\u00e1tu, nebo informace pro dal\u0161\u00ed mo\u017en\u00fd obchod. P\u0159\u00edpravou na hovor se va\u0161e pr\u00e1ce zefektivn\u00ed, zjednodu\u0161\u00ed a cel\u00e1 konverzace bude o dost plynulej\u0161\u00ed a p\u0159\u00edjemn\u011bj\u0161\u00ed.\u00a0<\/span><\/p>\n

Spr\u00e1vn\u00e9 na\u010dasov\u00e1n\u00ed hovoru<\/span><\/h2>\n

Mobiln\u00ed telefon je \u00fa\u017easn\u00e1 v\u011bc, d\u00edky kter\u00e9 se m\u016f\u017eeme s k\u00fdmkoliv spojit kdekoliv a kdykoliv. Pro obchodn\u00ed hovory<\/a> je v\u0161ak d\u016fle\u017eit\u00e9 dr\u017eet se etikety telefonov\u00e1n\u00ed a neza\u010d\u00ednat hovory d\u0159\u00edve ne\u017e v 8 r\u00e1no a kon\u010dit s nimi nejpozd\u011bji mezi 20 a\u017e 22 hodinou. V p\u0159\u00edpad\u011b, \u017ee mus\u00edte volat do zahrani\u010d\u00ed, je dobr\u00e9 si zjistit mo\u017en\u00fd \u010dasov\u00fd posun. Dle nejr\u016fzn\u011bj\u0161\u00edch studi\u00ed jsou nejlep\u0161\u00edmi dny na vol\u00e1n\u00ed st\u0159eda a \u010dtvrtek<\/strong>. B\u011bhem nich m\u00e1te \u00fadajn\u011b nejvy\u0161\u0161\u00ed \u0161anci nejen druh\u00e9ho zastihnout, ale i \u00fasp\u011b\u0161nost hovor\u016f je nejv\u011bt\u0161\u00ed. Velk\u00e9 mno\u017estv\u00ed lid\u00ed sv\u016fj telefon nezvedaj\u00ed, nebo odkl\u00e1daj\u00ed mimo, b\u011bhem pracovn\u00ed doby. Nen\u00ed na \u0161kodu \u010d\u00edslo znovu vyto\u010dit b\u011bhem ob\u011bdov\u00e9 pauzy nebo ke konci dne.<\/span><\/p>\n

Ne\u017e vyto\u010d\u00edte \u010d\u00edslo<\/span><\/h2>\n

Pro v\u011bt\u0161inu obchodn\u00edk\u016f je navol\u00e1v\u00e1n\u00ed sch\u016fzek, p\u0159eb\u00edr\u00e1n\u00ed kl\u00ed\u010dov\u00fdch informac\u00ed \u010di samotn\u00e9 jedn\u00e1n\u00ed pomoc\u00ed telefonick\u00e9ho rozhovoru denn\u00edm chlebem. Ne\u017e v\u0161ak dojde k vyto\u010den\u00ed \u010d\u00edsla a p\u0159ilo\u017een\u00ed telefonu k uchu, je dobr\u00e9 se na hovor p\u0159ipravit. Mus\u00edte dob\u0159e <\/span>v\u011bd\u011bt pro\u010d vol\u00e1te<\/strong> a co chcete telefon\u00e1tem dos\u00e1hnout.<\/span> M\u00edt p\u0159ipraven\u00e9 podklady, kter\u00e9 by se b\u011bhem hovoru mohly hodit a p\u0159esv\u011bd\u010div\u00e9 argumenty,\u00a0 um\u011bt rychle reagovat na ot\u00e1zky a p\u0159ipom\u00ednky toho druh\u00e9ho, jsou z\u00e1kladem \u00fasp\u011b\u0161n\u00e9ho hovoru.\u00a0<\/span><\/p>\n

\"Jak<\/p>\n

Struktura telefonov\u00e1n\u00ed\u00a0<\/span><\/h2>\n
    \n
  1. Hovor by m\u011bl za\u010d\u00edt slu\u0161n\u00fdm pozdraven\u00edm a p\u0159edstaven\u00edm<\/strong> sebe \u010di firmy odkud vol\u00e1te. <\/span>Druh\u00e1 strana si dojem o v\u00e1s vytv\u00e1\u0159\u00ed pouze na z\u00e1klad\u011b va\u0161eho hlasov\u00e9ho projevu \u2013 mluvte jasn\u011b, z\u0159eteln\u011b a dostate\u010dn\u011b hlasit\u011b, nepolykejte slova a zvolte p\u0159\u00edjemn\u00fd t\u00f3n \u0159e\u010di.<\/span><\/li>\n
  2. V druh\u00e9 \u010d\u00e1sti p\u0159ich\u00e1z\u00ed z\u0159ejm\u011b nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st, je t\u0159eba <\/span>vzbudit z\u00e1jem<\/strong>. Ide\u00e1ln\u011b b\u011bhem prvn\u00edch 20 \u2013 30 vte\u0159in mus\u00edte druhou stranu zaujmout. D\u016fvod vol\u00e1n\u00ed shr\u0148te do dvou v\u011bt. Ka\u017ed\u00fd hovor by m\u011bl b\u00fdt sp\u00ed\u0161e konverzac\u00ed. Dlouh\u00e9 monology nejsou to prav\u00e9. Druh\u00e9 stran\u011b proto dejte prostor \u2013 ptejte se na ot\u00e1zky je\u0161t\u011b d\u0159\u00edve, ne\u017e n\u011bco bude cht\u00edt.<\/span><\/li>\n
  3. V p\u0159\u00edpad\u011b, \u017ee druh\u00e1 strana projevila z\u00e1jem, je ten prav\u00fd okam\u017eik pro nab\u00eddku osobn\u00ed nebo online sch\u016fzky<\/strong>. V\u017edy je dobr\u00e9 m\u00edt p\u0159ipraven\u00e9 dva konkr\u00e9tn\u00ed term\u00edny.<\/span><\/li>\n
  4. Pro p\u0159\u00edpad, \u017ee druh\u00e1 strana neprojevila z\u00e1jem, je dobr\u00e9 m\u00edt p\u0159ipraven\u00e9 prodejn\u00ed argumenty<\/strong> a odpov\u011bdi na nej\u010dast\u011bj\u0161\u00ed n\u00e1mitky.\u00a0<\/span><\/li>\n
  5. Spr\u00e1vn\u00fd moment na ukon\u010den\u00ed hovoru, je v moment kdy druh\u00e1 strana nem\u00e1 \u017e\u00e1dn\u00e9 ot\u00e1zky a jste na v\u0161em domluven\u00ed. Dobr\u00e9 je ke konci shrnout v\u0161echny podstatn\u00e9 body<\/strong> na kter\u00fdch jste se domluvili. Zdvo\u0159ile se rozlu\u010dte a hovor ukon\u010dete.<\/span><\/li>\n<\/ol>\n

    Odm\u00edtnut\u00ed nen\u00ed prohra<\/span><\/h2>\n

    \u017d\u00e1dn\u00fd obchodn\u00edk za sebou nem\u00e1 100% \u00fasp\u011b\u0161nost, ka\u017ed\u00fd byl n\u011bkdy odm\u00edtnut. Odm\u00edtnut\u00ed je p\u0159i navol\u00e1v\u00e1n\u00ed obchodn\u00edch sch\u016fzek b\u011b\u017en\u00e1 sou\u010d\u00e1st pracovn\u00ed n\u00e1pln\u011b. B\u011bhem hovoru, kdy v\u00e1s druh\u00e1 strana odm\u00edt\u00e1, nen\u00ed na \u0161kodu se zeptat pro\u010d tomu tak je. Jedn\u00e1 se o efektivn\u00ed n\u00e1stroj, ze kter\u00e9ho se lze pou\u010dit a z\u00edskat informace pro dal\u0161\u00ed hovory. Telefonov\u00e1n\u00ed je zvyk a jestli chcete b\u00fdt dob\u0159\u00ed, mus\u00edte tr\u00e9novat. Jeden hovor v\u00e1s nic nenau\u010d\u00ed, a\u017e teprve po vyto\u010den\u00ed n\u011bkolika \u010d\u00edsel denn\u011b, je prostor pro zlep\u0161en\u00ed.<\/span><\/p>\n

    Tip! Chcete se nau\u010dit, jak spr\u00e1vn\u011b a efektivn\u011b telefonovat \u010di hovo\u0159it s lidmi na osobn\u00ed sch\u016fzce? Absolvujte rekvalifika\u010dn\u00ed kurz pro asistentku\/sekret\u00e1\u0159ku<\/a>. Ve va\u0161\u00ed kari\u00e9\u0159e se rychle posunete d\u00e1l.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Telefonov\u00e1n\u00ed pat\u0159\u00ed st\u00e1le mezi neobl\u00edbenou \u010dinnost v\u011bt\u0161iny lid\u00ed. Pokud v\u0161ak chcete oslovit nov\u00e9ho potencion\u00e1ln\u00edho klienta, je dobr\u00e9 telefon\u00e1tem za\u010d\u00edt. V\u00e9st telefonn\u00ed hovor je velmi t\u011b\u017ek\u00e1 discipl\u00edna \u2013 ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f m\u00e1te pouze jeden jedin\u00fd pokus zaujmout. Odm\u00edtnut\u00ed se v\u0161ak sni\u017euje s va\u0161\u00ed p\u0159ipravenost\u00ed a znalost\u00ed toho, koho oslovujete. Efektivn\u00ed telefonov\u00e1n\u00ed? P\u0159\u00edprava je z\u00e1kladem \u00fasp\u011bchu Seznam […]<\/p>\n","protected":false},"author":14,"featured_media":5075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[307,305,306],"class_list":["post-5074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prace-a-kariera","tag-komunikace","tag-obchod","tag-telefonovani"],"yoast_head":"\nJak v\u00e9st \u00fasp\u011b\u0161n\u00fd telefonick\u00fd hovor?<\/title>\n<meta name=\"description\" content=\"Chcete-li oslovit nov\u00e9ho klienta, za\u010dn\u011bte telefon\u00e1tem. 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