{"id":4593,"date":"2021-12-12T14:21:58","date_gmt":"2021-12-12T13:21:58","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=4593"},"modified":"2022-01-08T15:16:47","modified_gmt":"2022-01-08T14:16:47","slug":"cookies","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/cookies\/","title":{"rendered":"Cookies: P\u0159ehled pr\u00e1vn\u00edch zm\u011bn pro rok 2022"},"content":{"rendered":"

Od ledna 2022 vstoupila v platnost novela z\u00e1kona o elektronick\u00fdch komunikac\u00edch. Chcete-li i nad\u00e1le sledovat a analyzovat chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho webu \u010di e-shopu, pot\u0159ebujete z\u00edskat aktivn\u00ed souhlas u\u017eivatele. K tomu slou\u017e\u00ed tzv. cookies, kter\u00e9 lze odsouhlasit s pomoc\u00ed cookie li\u0161ty.<\/strong><\/p>\n

Co jsou cookies?<\/h2>\n

Cookies jsou mal\u00e9 textov\u00e9 soubory ulo\u017een\u00e9 v za\u0159\u00edzen\u00ed u\u017eivatel\u016f (po\u010d\u00edta\u010d, tablet, telefon). P\u0159i proch\u00e1zen\u00ed webu se ukl\u00e1daj\u00ed s pomoc\u00ed prohl\u00ed\u017ee\u010de. Existuj\u00ed nezbytn\u00e9 cookies<\/strong> slou\u017e\u00edc\u00ed pro z\u00e1kladn\u00ed funk\u010dnost str\u00e1nek \u2013 tyto technick\u00e9 soubory nevy\u017eaduj\u00ed souhlas u\u017eivatel\u016f.<\/p>\n

Naopak marketingov\u00e9 cookies<\/strong> se pou\u017e\u00edvaj\u00ed k personalizaci zobrazen\u00e9ho obsahu, nap\u0159. pro remarketing. Tady je souhlas u\u017eivatele nutn\u00fd.<\/p>\n

Stejn\u011b tak jako u analytick\u00fdch (statistick\u00fdch) cookies<\/strong>, d\u00edky kter\u00fdm mohou majitel\u00e9 web\u016f \u010di e-shop\u016f shroma\u017e\u010fovat informace o n\u00e1v\u0161t\u011bvn\u00edc\u00edch a n\u00e1sledn\u011b je analyzovat. N\u00e1sledn\u011b v\u00fdsledn\u00e1 data pou\u017e\u00edvaj\u00ed ke zlep\u0161en\u00ed vzhledu webu, obsahu a jeho celkov\u00e9 atraktivity v\u010detn\u011b spr\u00e1vn\u00e9 funk\u010dnosti a p\u0159ehlednosti rozlo\u017een\u00ed webov\u00fdch str\u00e1nek.<\/p>\n

Ukl\u00e1d\u00e1n\u00ed marketingov\u00fdch a analytick\u00fdch soubor\u016f cookies je od ledna 2022 mo\u017en\u00e9 pouze s aktivn\u00edm souhlasem u\u017eivatele<\/strong>. Od \u00fanora 2022 za\u010dne z\u00e1kon v podobn\u00e9 \u00faprav\u011b platit i na Slovensku.<\/p><\/blockquote>\n

Webov\u00e1 analytika pouze se souhlasem u\u017eivatele<\/h2>\n

Jestli\u017ee budete cht\u00edt v\u00e1\u0161 web analyzovat i nad\u00e1le, nap\u0159. p\u0159es Google Analytics, Facebook Pixel apod., pot\u0159ebujete p\u0159edem z\u00edskat aktivn\u00ed<\/strong> souhlas u\u017eivatele<\/strong>. K tomu slou\u017e\u00ed ji\u017e zm\u00edn\u011bn\u00e1 cookie li\u0161ta. N\u011bkte\u0159\u00ed poskytovatel\u00e9 webu \u010di krabicov\u00e1 \u0159e\u0161en\u00ed e-shop\u016f ji\u017e p\u0159i\u0161li s mo\u017enost\u00ed spu\u0161t\u011bn\u00ed cookies podle pravidel v roce 2022. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete m\u00edt na webu implementovan\u00e9 i vlastn\u00ed \u0159e\u0161en\u00ed, a to bu\u010f v k\u00f3du webov\u00fdch str\u00e1nek nebo p\u0159es Google Tag Manager (GTM).<\/p>\n

V r\u00e1mci cookies doporu\u010dujeme vyu\u017e\u00edt tzv. consent m\u00f3d<\/strong>, ten funguje tak, \u017ee p\u0159i neud\u011blen\u00ed souhlasu u\u017eivatel\u016f se i p\u0159esto n\u011bkter\u00e1 obecn\u00e1 data zas\u00edlaj\u00ed na server, a tak m\u016f\u017eete vyu\u017e\u00edt alespo\u0148 modelov\u00e1 data, nap\u0159. pro retargeting a m\u011b\u0159en\u00ed konverz\u00ed<\/a>.<\/strong><\/p>\n

\"cookies\"<\/p>\n

\u0158e\u0161en\u00ed pro weby a e-shopy<\/h2>\n

Pokud vlastn\u00edte webov\u00e9 str\u00e1nky, e-shop \u010di blog, kter\u00fd m\u00e1te napojen\u00fd na Google Analytics, mus\u00edte m\u00edt od 1. 1. 2022 nasazenou novou cookie li\u0161tu.\u00a0 Ta mus\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm umo\u017enit \u2013 odm\u00edtnut\u00ed \u010di souhlas s cookies, pop\u0159\u00edpad\u011b zvolen\u00ed preferenc\u00ed sledovan\u00fdch dat.\u00a0<\/b><\/p>\n

1) Souhlas s cookies<\/h3>\n

Informace k z\u00edsk\u00e1v\u00e1n\u00ed souhlasu s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookies se vyjad\u0159uje spousta odborn\u00edk\u016f z rozli\u010dn\u00fdch obor\u016f, nap\u0159. z oblasti pr\u00e1va, analytiky, UX apod. Mezi ofici\u00e1ln\u00ed zdroje pat\u0159\u00ed tak\u00e9 Evropsk\u00fd sbor pro ochranu osobn\u00edch \u00fadaj\u016f<\/a>\u00a0(EDPB).<\/p>\n

P\u0159i ud\u011blen\u00ed souhlasu si dejte pozor p\u0159edev\u0161\u00edm na ji\u017e p\u0159edza\u0161krtnut\u00e9 souhlasy. <\/strong>Rovn\u011b\u017e je samoz\u0159ejmost\u00ed, \u017ee souhlas s ukl\u00e1d\u00e1n\u00edm cookies mus\u00ed spl\u0148ovat v\u0161echny pr\u00e1vn\u00ed n\u00e1le\u017eitosti podle ochrany osobn\u00edch \u00fadaj\u016f (GDPR). Pro ud\u011blen\u00ed souhlasu nelze pou\u017e\u00edt n\u00e1tlak, vyhro\u017eov\u00e1n\u00ed nebo znemo\u017en\u011bn\u00ed pou\u017e\u00edv\u00e1n\u00ed webu (posouv\u00e1n\u00ed str\u00e1nek nahoru \u010di dol\u016f, proch\u00e1zen\u00ed webu atd.).<\/p>\n

Z\u00edsk\u00e1v\u00e1n\u00ed souhlasu a spou\u0161t\u011bn\u00ed cookie li\u0161ty se vyhnete v p\u0159\u00edpad\u011b, \u017ee uchov\u00e1v\u00e1te na webu pouze nezbytn\u00e9 cookies. Informace ale mus\u00edte m\u00edt na webu na str\u00e1nce cookie policy \u010di v obecn\u00fdch z\u00e1sad\u00e1ch zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f. <\/strong>Novela pak nasazen\u00ed cookie li\u0161ty pouze doporu\u010duje pro lep\u0161\u00ed transparentnost pou\u017e\u00edv\u00e1n\u00ed cookies.<\/em><\/p><\/blockquote>\n

2) Odm\u00edtnut\u00ed cookies<\/h3>\n

Povinnost zobrazen\u00ed tla\u010d\u00edtka s odm\u00edtnut\u00edm cookies z novely p\u0159\u00edmo nevypl\u00fdv\u00e1. V praxi se nej\u010dast\u011bji pou\u017e\u00edv\u00e1 varianta odm\u00edtnut\u00ed v detailn\u00edm v\u00fdb\u011bru, specifikaci preferenc\u00ed povolen\u00fdch cookies, nebo v nastaven\u00ed webov\u00e9ho prohl\u00ed\u017ee\u010de. To nerozporuje ani EDPB. Nicm\u00e9n\u011b \u00da\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f v \u010cesk\u00e9 republice dne 22.12.2021 v sekci \u010dasto kladen\u00fdch dotaz\u016f uvedl, \u017ee by m\u011blo b\u00fdt tla\u010d\u00edtko odm\u00edtnut\u00ed pro u\u017eivatele na stejn\u00e9 \u00farovni jako souhlasu<\/strong>, a to p\u0159\u00edmo v cookie li\u0161t\u011b.<\/p>\n

\"rekvalifika\u010dn\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Od ledna 2022 vstoupila v platnost novela z\u00e1kona o elektronick\u00fdch komunikac\u00edch. Chcete-li i nad\u00e1le sledovat a analyzovat chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho webu \u010di e-shopu, pot\u0159ebujete z\u00edskat aktivn\u00ed souhlas u\u017eivatele. K tomu slou\u017e\u00ed tzv. cookies, kter\u00e9 lze odsouhlasit s pomoc\u00ed cookie li\u0161ty. Co jsou cookies? Cookies jsou mal\u00e9 textov\u00e9 soubory ulo\u017een\u00e9 v za\u0159\u00edzen\u00ed u\u017eivatel\u016f (po\u010d\u00edta\u010d, tablet, telefon). […]<\/p>\n","protected":false},"author":8,"featured_media":4793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,165],"tags":[65,66,297,25],"class_list":["post-4593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazeno","category-marketing","tag-marketing","tag-online-marketing","tag-web","tag-zakony"],"yoast_head":"\nCookies: P\u0159ehled pr\u00e1vn\u00edch zm\u011bn pro rok 2022<\/title>\n<meta name=\"description\" content=\"Vy\u0161la novela o elektronick\u00fdch komunikac\u00edch. Pro sledov\u00e1n\u00ed u\u017eivatel\u016f na webu pot\u0159ebujete z\u00edskat aktivn\u00ed souhlas. Jak na cookies v roce 2022?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/cookies\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cookies: P\u0159ehled pr\u00e1vn\u00edch zm\u011bn pro rok 2022\" \/>\n<meta property=\"og:description\" content=\"Vy\u0161la novela o elektronick\u00fdch komunikac\u00edch. Pro sledov\u00e1n\u00ed u\u017eivatel\u016f na webu pot\u0159ebujete z\u00edskat aktivn\u00ed souhlas. Jak na cookies v roce 2022?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-12T13:21:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-08T14:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/12\/website-cookies.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zuzana Kl\u00edmov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zuzana Kl\u00edmov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cookies: P\u0159ehled pr\u00e1vn\u00edch zm\u011bn pro rok 2022","description":"Vy\u0161la novela o elektronick\u00fdch komunikac\u00edch. Pro sledov\u00e1n\u00ed u\u017eivatel\u016f na webu pot\u0159ebujete z\u00edskat aktivn\u00ed souhlas. Jak na cookies v roce 2022?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/cookies\/","og_locale":"cs_CZ","og_type":"article","og_title":"Cookies: P\u0159ehled pr\u00e1vn\u00edch zm\u011bn pro rok 2022","og_description":"Vy\u0161la novela o elektronick\u00fdch komunikac\u00edch. Pro sledov\u00e1n\u00ed u\u017eivatel\u016f na webu pot\u0159ebujete z\u00edskat aktivn\u00ed souhlas. 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Pro sledov\u00e1n\u00ed u\u017eivatel\u016f na webu pot\u0159ebujete z\u00edskat aktivn\u00ed souhlas. Jak na cookies v roce 2022?","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/cookies\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/cookies\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/cookies\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/12\/website-cookies.jpeg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/12\/website-cookies.jpeg","width":1200,"height":800,"caption":"website cookies"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/cookies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"Cookies: P\u0159ehled pr\u00e1vn\u00edch zm\u011bn pro rok 2022"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/481055e8147552df844d61515e604290","name":"Zuzana Kl\u00edmov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/4460d4af4d2a189c146b0ab3cb490223f0a735ec419393c9fc8be12c192b815e?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4460d4af4d2a189c146b0ab3cb490223f0a735ec419393c9fc8be12c192b815e?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4460d4af4d2a189c146b0ab3cb490223f0a735ec419393c9fc8be12c192b815e?s=96&d=wavatar&r=g","caption":"Zuzana Kl\u00edmov\u00e1"},"sameAs":["https:\/\/orangeacademy.cz\/lide\/zuzana-klimova"],"url":"https:\/\/orangeacademy.cz\/clanky\/author\/klimova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/4593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=4593"}],"version-history":[{"count":5,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/4593\/revisions"}],"predecessor-version":[{"id":4802,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/4593\/revisions\/4802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/4793"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=4593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=4593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=4593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}