{"id":4576,"date":"2021-11-12T14:47:57","date_gmt":"2021-11-12T13:47:57","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=4576"},"modified":"2021-12-05T18:52:58","modified_gmt":"2021-12-05T17:52:58","slug":"metoda-abc","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/","title":{"rendered":"Metoda ABC: Pro\u010d ji vyu\u017e\u00edvat p\u0159i \u0159\u00edzen\u00ed z\u00e1sob?"},"content":{"rendered":"<p><strong>Chcete l\u00e9pe porozum\u011bt sv\u00fdm z\u00e1kazn\u00edk\u016fm? Zkuste je ohodnotit s pomoc\u00ed metody ABC. Nejprve je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, kdo jsou va\u0161i skute\u010dn\u00ed z\u00e1kazn\u00edci a sestavit si tzv. persony. Z\u00e1kazn\u00edky pot\u00e9 rozd\u011bl\u00edme do t\u0159\u00ed skupin, podle toho, jak jsou pro firmu d\u016fle\u017eit\u00ed. V \u010dl\u00e1nku se dozv\u00edte v\u00edc.<\/strong><\/p>\n<p>Chcete-li b\u00fdt ve sv\u00e9m podnik\u00e1n\u00ed \u00fasp\u011b\u0161n\u00ed, bez <strong>strategie a pl\u00e1nov\u00e1n\u00ed<\/strong> se \u010dasem neobejdete. Mo\u017en\u00e1 zpo\u010d\u00e1tku, kdy\u017e za\u010d\u00edn\u00e1te, nep\u0159ijde v\u00e1m to d\u016fle\u017eit\u00e9, ale s rostouc\u00edmi \u010d\u00edsly v <a href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\/rekvalifikacni-kurzy-ucetnictvi\" target=\"_blank\" rel=\"noopener\">\u00fa\u010detnictv\u00ed<\/a> pochop\u00edte, jak\u00fd vliv to m\u00e1. A nen\u00ed mal\u00fd. Je tedy nutn\u00e9 (v z\u00e1jmu \u00fasp\u011b\u0161n\u00e9 budoucnosti) polo\u017eit si n\u011bkolik z\u00e1sadn\u00edch ot\u00e1zek:<\/p>\n<ul>\n<li><em> Kdo jsou na\u0161i z\u00e1kazn\u00edci?<\/em><\/li>\n<li><em> Kte\u0159\u00ed z\u00e1kazn\u00edci <\/em><em>jsou pro n\u00e1s ti nejd\u016fle\u017eit\u011bj\u0161\u00ed? <\/em><\/li>\n<li><em>Kter\u00e9 z\u00e1kazn\u00edky postupn\u011b ztr\u00e1c\u00edme a nenakupuj\u00ed tolik, kolik bychom cht\u011bli?<\/em><\/li>\n<li>Kte\u0159\u00ed z\u00e1kazn\u00edci nej\u010dast\u011bji odch\u00e1z\u00ed ke konkurenci?<\/li>\n<\/ul>\n<p>Pokud si tyto ot\u00e1zky v\u010das nepolo\u017e\u00edte a neza\u0159\u00edd\u00edte se podle jejich odpov\u011bd\u00ed, m\u016f\u017ee se do budoucna st\u00e1t, \u017ee jednoho dne zjist\u00edte, \u017ee ti <strong>nejkl\u00ed\u010dov\u011bj\u0161\u00ed z\u00e1kazn\u00edci neodeb\u00edraj\u00ed<\/strong> tolik zbo\u017e\u00ed kolik d\u0159\u00edve, a hospoda\u0159en\u00ed firmy p\u016fjde strm\u011b dol\u016f. P\u0159itom takov\u00fdm situac\u00edm se d\u00e1 p\u0159edej\u00edt. \u0158e\u0161en\u00edm je <a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener\">v marketingu<\/a> zn\u00e1m\u00e1 metoda ABC, nebo-li ABC anal\u00fdza.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de2bc986be8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de2bc986be8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#Co_je_metoda_ABC\" >Co je metoda ABC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#Jake_firmy_mohou_vyuzit_metodu_ABC\" >Jak\u00e9 firmy mohou vyu\u017e\u00edt metodu ABC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#Analyza_ABC_v_praxi_u_zakazniku\" >Anal\u00fdza ABC v praxi u z\u00e1kazn\u00edk\u016f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#10_%E2%80%93_klienti_A\" >10 % \u2013 klienti A<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#15_%E2%80%93_klienti_B\" >15 % \u2013 klienti B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#75_%E2%80%93_klienti_C\" >75 % \u2013 klienti C<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#Analyza_ABC_v_praxi_u_zasob\" >Anal\u00fdza ABC v praxi u z\u00e1sob<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#10_%E2%80%93_skupina_zbozi_A\" >10 % \u2013 skupina zbo\u017e\u00ed A<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#15_%E2%80%93_skupina_zbozi_B\" >15 % \u2013 skupina zbo\u017e\u00ed B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#75_%E2%80%93_skupina_zbozi_C\" >75 % \u2013 skupina zbo\u017e\u00ed C<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/orangeacademy.cz\/clanky\/metoda-abc\/#Metoda_%E2%80%9Cjust_in_time%E2%80%9D\" >Metoda &#8220;just in time&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_metoda_ABC\"><\/span>Co je metoda ABC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jednoduch\u00e1 logistick\u00e1 metoda ABC slou\u017e\u00ed k \u0159\u00edzen\u00ed z\u00e1sob a n\u00e1kupu nov\u00e9ho zbo\u017e\u00ed. Z\u00e1soby se d\u011bl\u00ed do t\u0159\u00ed skupin A,B a C podle spot\u0159eby (prodeje).\u00a0 Mo\u017en\u00e1 jste ji\u017e sly\u0161eli o pojmu <strong>Paretovo pravidlo<\/strong>. To tvrd\u00ed, \u017ee 80 % obratu firmy tvo\u0159\u00ed 20 % z\u00e1kazn\u00edk\u016f. Tohle pravidlo se vztahuje i na jin\u00e9 v\u011bci a hodnoty v \u017eivot\u011b. V\u00edce se dozv\u00edte v \u010dl\u00e1nku &#8220;<a href=\"https:\/\/orangeacademy.cz\/clanky\/paretovo-pravidlo\/\" target=\"_blank\" rel=\"noopener\">Chcete m\u00edt jednodu\u0161\u0161\u00ed \u017eivot? Vyzkou\u0161ejte Paretovo pravidlo<\/a>&#8220;.<\/p>\n<p>Zmi\u0148ovan\u00e1 metoda ABC rozd\u011bluje z\u00e1kazn\u00edky do t\u0159\u00ed skupin:<\/p>\n<ol>\n<li>10 % z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed tvo\u0159\u00ed 75 % obratu<\/li>\n<li>20 % z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed tvo\u0159\u00ed dal\u0161\u00edch 15 % obratu<\/li>\n<li>70 % z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed tvo\u0159\u00ed zbyl\u00fdch 10 % obratu<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Jake_firmy_mohou_vyuzit_metodu_ABC\"><\/span>Jak\u00e9 firmy mohou vyu\u017e\u00edt metodu ABC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Metoda ABC se d\u00e1 aplikovat ve v\u0161ech firm\u00e1ch, kde <strong>z\u00e1kazn\u00edci pravideln\u011b nakupuj\u00ed<\/strong>. Slo\u017eit\u011bj\u0161\u00ed je to v situac\u00edch, kdy prod\u00e1v\u00e1te dra\u017e\u0161\u00ed zbo\u017e\u00ed, kter\u00e9 z\u00e1kazn\u00edk pot\u0159ebuje jednou za n\u011bkolik let. Tam nem\u00e1 cenu zam\u011b\u0159ovat se na st\u00e1l\u00e9 nakupuj\u00edc\u00ed. U t\u00e9to metody plat\u00ed, \u017ee \u010d\u00edm \u010dast\u011bj\u0161\u00ed je frekvence n\u00e1kup\u016f, t\u00edm p\u0159esn\u011bj\u0161\u00ed budou v\u00fdsledky podle anal\u00fdzy ABC. Stejn\u011b tak je dobr\u00e9 d\u011blat si <a href=\"https:\/\/orangeacademy.cz\/clanky\/obezny-majetek-definice-cleneni\/\" target=\"_blank\" rel=\"noopener\">z\u00e1soby zbo\u017e\u00ed<\/a>, kter\u00e9 se prod\u00e1vaj\u00ed nejl\u00e9pe a do jejich propagace investovat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4661\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/11\/metoda-abc-930x620.jpeg\" alt=\"anal\u00fdza abc\" width=\"930\" height=\"620\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyza_ABC_v_praxi_u_zakazniku\"><\/span>Anal\u00fdza ABC v praxi u z\u00e1kazn\u00edk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jak aplikovat metodu ABC <strong>v praxi u z\u00e1kazn\u00edk\u016f<\/strong> ve va\u0161\u00ed firm\u011b? Postup je velmi snadn\u00fd. Poj\u010fme si ho uk\u00e1zat na p\u0159\u00edkladech.<\/p>\n<ol>\n<li>Nejprve si vyt\u00e1hn\u011bte ze sv\u00fdch dat tabulku klient\u016f s jejich obraty za minul\u00fd rok, anebo za posledn\u00edch 12 m\u011bs\u00edc\u016f.<\/li>\n<li>Zjist\u011bte, jak\u00fd jste m\u011bli obrat ve firm\u011b za toto obdob\u00ed.<\/li>\n<li>Vypo\u010d\u00edtejte si pom\u011brov\u011b cca 75 %, 15 % a 10 % z celkov\u00e9ho obratu.<\/li>\n<li>Se\u0159a\u010fte si z\u00e1kazn\u00edky podle obratu (podle jejich nejvy\u0161\u0161\u00edch \u00fatrat za dan\u00e9 obdob\u00ed)<\/li>\n<li>P\u0159i\u0159a\u010fte si z\u00e1kazn\u00edky podle v\u00fd\u0161e obratu k ur\u010dit\u00fdm procent\u016fm z obratu, tedy k 75 %, 15 % a 10 %.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"10_%E2%80%93_klienti_A\"><\/span>10 % \u2013 klienti A<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do 10 % pat\u0159\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed u v\u00e1s <strong>d\u011blaj\u00ed nejv\u011bt\u0161\u00ed obrat<\/strong>, tedy nejv\u00edce utr\u00e1cej\u00ed, jedn\u00e1 se o cca 75 % va\u0161eho obratu. O tyto z\u00e1kazn\u00edky byste se m\u011bli starat, aby se c\u00edtili jako v bavlnce, v\u011bnovat jim zvl\u00e1\u0161tn\u00ed p\u00e9\u010di a h\u00fd\u010dkat si je. Pr\u00e1v\u011b tohle jsou pro v\u00e1s z\u00e1kazn\u00edci, kte\u0159\u00ed v\u00e1m sn\u00e1\u0161\u00ed tzv. zlat\u00e1 vejce.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_%E2%80%93_klienti_B\"><\/span>15 % \u2013 klienti B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00e9\u010dkov\u00fdch z\u00e1kazn\u00edk\u016f je zpravidla dvakr\u00e1t v\u00edce ne\u017e t\u011bch ze skupiny A a ned\u011blaj\u00ed tolik obratu. I tak <strong>maj\u00ed potenci\u00e1l<\/strong>, na kter\u00e9m je pot\u0159eba pracovat.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"75_%E2%80%93_klienti_C\"><\/span>75 % \u2013 klienti C<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A nakonec c\u00e9\u010dkov\u00ed z\u00e1kazn\u00edci. Tato skupina d\u011bl\u00e1 <strong>nejmen\u0161\u00ed obrat<\/strong>. \u010casem se ale m\u016f\u017ee st\u00e1t, \u017ee se n\u011bkte\u0159\u00ed nakupuj\u00edc\u00ed za\u0159ad\u00ed do p\u0159edchoz\u00edch skupin. Nen\u00ed tedy vhodn\u00e9 na tuto \u010d\u00e1st lid\u00ed \u00fapln\u011b zanev\u0159\u00edt.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyza_ABC_v_praxi_u_zasob\"><\/span>Anal\u00fdza ABC v praxi u z\u00e1sob<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u011bt\u0161ina podnik\u016f vyu\u017e\u00edv\u00e1 p\u0159i sv\u00e9 <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-podnikat\/\" target=\"_blank\" rel=\"noopener\">podnikatelsk\u00e9 \u010dinnosti<\/a> v\u00edce druh\u016f z\u00e1sob. N\u011bkter\u00e9 druhy jdou na odbyt ve velk\u00e9m mno\u017estv\u00ed a jejich spot\u0159eba m\u016f\u017ee b\u00fdt pravideln\u00e1. Jin\u00e9 druhy z\u00e1sob se prod\u00e1vaj\u00ed pouze ob\u010das a v mal\u00e9m mno\u017estv\u00ed. M\u016f\u017ee se jednat i o sez\u00f3nn\u00ed sortiment.<\/p>\n<p>Firmy by m\u011bly v\u011bnovat pozornost r\u016fzn\u00fdm druh\u016fm z\u00e1sob zbo\u017e\u00ed ve skladu. Vhodn\u00e1 je tak\u00e9 <strong>metoda ABC nebo metoda &#8220;just in time&#8221;<\/strong>. Podle anal\u00fdzy ABC se jednotliv\u00e9 druhy zbo\u017e\u00ed rozd\u011bl\u00ed do 3 skupin podle prodeje.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_%E2%80%93_skupina_zbozi_A\"><\/span>10 % \u2013 skupina zbo\u017e\u00ed A<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sem se \u0159ad\u00ed produkty, kter\u00e9 d\u011blaj\u00ed 60 &#8211; 80 % obratu. \u0158\u00edk\u00e1 se jim tak\u00e9 <strong>nejprod\u00e1van\u011bj\u0161\u00ed zbo\u017e\u00ed<\/strong>. Na tuto skupinu se vyplat\u00ed vytvo\u0159it efektivn\u00ed propagaci k je\u0161t\u011b v\u011bt\u0161\u00edmu podpo\u0159en\u00ed prodeje. Produkty v t\u00e9to skupin\u011b by m\u011bly b\u00fdt na skladu v co nejvy\u0161\u0161\u00edm po\u010dtu a neust\u00e1le se dopl\u0148ovat.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_%E2%80%93_skupina_zbozi_B\"><\/span>15 % \u2013 skupina zbo\u017e\u00ed B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Skupina B \u2013 pat\u0159\u00ed sem produkty, kter\u00e9 se <strong>pod\u00edl\u00ed na obratu mnohem m\u00e9n\u011b<\/strong>, cca z 15 a\u017e 25 %.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"75_%E2%80%93_skupina_zbozi_C\"><\/span>75 % \u2013 skupina zbo\u017e\u00ed C<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mo\u017en\u00e1 budete p\u0159ekvapen\u00ed, ale a\u017e 75 % zbo\u017e\u00ed d\u011bl\u00e1 <strong>nejmen\u0161\u00ed d\u00edl obratu<\/strong>. Skupina C d\u011bl\u00e1 p\u0159ibli\u017en\u011b 10 %. Tady nen\u00ed nutn\u00e9 m\u00edt velk\u00e9 z\u00e1soby. Samoz\u0159ejm\u011b pokud se jedn\u00e1 o sez\u00f3nn\u00ed prodej, v dan\u00e9m obdob\u00ed to neplat\u00ed a je dobr\u00e9 se p\u0159edz\u00e1sobit.<\/p>\n<h2 class=\"book_chapter_title\"><span class=\"ez-toc-section\" id=\"Metoda_%E2%80%9Cjust_in_time%E2%80%9D\"><\/span>Metoda &#8220;just in time&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tato metoda spo\u010d\u00edv\u00e1 v <strong>z\u00e1sobov\u00e1n\u00ed bez skladov\u00e1n\u00ed<\/strong>. To znamen\u00e1, \u017ee pokud z\u00e1kazn\u00edk objedn\u00e1, prodejce objedn\u00e1 zbo\u017e\u00ed a\u017e v dan\u00fd moment. Dodavatel pak zbo\u017e\u00ed doru\u010d\u00ed do skladu prodejce, anebo m\u016f\u017ee objedn\u00e1vku odeslat rovnou z\u00e1kazn\u00edkovi po domluv\u011b s\u00e1m. Toto \u0159e\u0161en\u00ed \u0161et\u0159\u00ed firm\u011b pen\u00edze za uskladn\u011bn\u00ed zbo\u017e\u00ed a investice v z\u00e1sob\u00e1ch.<\/p>\n<p>Tip! Chcete se um\u011bt vyznat v n\u00e1kladech, obratu, zisku a v\u00e9st firmu v zelen\u00fdch \u010d\u00edslech? Zapi\u0161te se na <a href=\"https:\/\/orangeacademy.cz\/kurzy-ucetnictvi\/rekvalifikacni-kurzy-ucetnictvi-a-danove-evidence\" target=\"_blank\" rel=\"noopener\">kurz \u00fa\u010detnictv\u00ed<\/a>. Studovat m\u016f\u017eete prezen\u010dn\u011b nebo online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chcete l\u00e9pe porozum\u011bt sv\u00fdm z\u00e1kazn\u00edk\u016fm? Zkuste je ohodnotit s pomoc\u00ed metody ABC. Nejprve je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, kdo jsou va\u0161i skute\u010dn\u00ed z\u00e1kazn\u00edci a sestavit si tzv. persony. Z\u00e1kazn\u00edky pot\u00e9 rozd\u011bl\u00edme do t\u0159\u00ed skupin, podle toho, jak jsou pro firmu d\u016fle\u017eit\u00ed. V \u010dl\u00e1nku se dozv\u00edte v\u00edc. Chcete-li b\u00fdt ve sv\u00e9m podnik\u00e1n\u00ed \u00fasp\u011b\u0161n\u00ed, bez strategie a pl\u00e1nov\u00e1n\u00ed se [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,165],"tags":[30,65,54],"class_list":["post-4576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazeno","category-marketing","tag-jak-si-usnadnit-praci","tag-marketing","tag-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metoda ABC: Pro\u010d ji vyu\u017e\u00edvat p\u0159i \u0159\u00edzen\u00ed z\u00e1sob?<\/title>\n<meta name=\"description\" content=\"Chcete l\u00e9pe porozum\u011bt sv\u00fdm z\u00e1kazn\u00edk\u016fm? 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