{"id":4450,"date":"2021-09-23T10:05:57","date_gmt":"2021-09-23T08:05:57","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=4450"},"modified":"2024-03-22T14:57:57","modified_gmt":"2024-03-22T13:57:57","slug":"projektove-rizeni","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/projektove-rizeni\/","title":{"rendered":"Kdy zvolit projektov\u00e9 \u0159\u00edzen\u00ed a jak na n\u011bj?"},"content":{"rendered":"<p><strong>V dne\u0161n\u00edm \u010dl\u00e1nku si odhal\u00edme dal\u0161\u00ed \u010d\u00e1st online marketingu a zam\u011b\u0159\u00edme se na projektov\u00e9 \u0159\u00edzen\u00ed. Jak\u00e9 existuj\u00ed dva hlavn\u00ed p\u0159\u00edstupy k projektov\u00e9mu \u0159\u00edzen\u00ed a jak si cel\u00fd proces zjednodu\u0161it? Na co by si m\u011bl projektov\u00fd mana\u017eer d\u00e1t pozor?<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f517fa84304\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f517fa84304\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/projektove-rizeni\/#Co_je_to_projektove_rizeni_a_kdy_je_potreba\" >Co je to projektov\u00e9 \u0159\u00edzen\u00ed a kdy je pot\u0159eba?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/projektove-rizeni\/#Hlavni_pristupy_projektoveho_rizeni\" >Hlavn\u00ed p\u0159\u00edstupy projektov\u00e9ho \u0159\u00edzen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/projektove-rizeni\/#Vyhody_projektoveho_rizeni\" >V\u00fdhody projektov\u00e9ho \u0159\u00edzen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/projektove-rizeni\/#Tipy_pro_jednoduche_projektove_rizeni_a_cemu_se_naopak_vyvarovat\" >Tipy pro jednoduch\u00e9 projektov\u00e9 \u0159\u00edzen\u00ed a \u010demu se naopak vyvarovat<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_to_projektove_rizeni_a_kdy_je_potreba\"><\/span>Co je to projektov\u00e9 \u0159\u00edzen\u00ed a kdy je pot\u0159eba?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Projektov\u00e9 \u0159\u00edzen\u00ed p\u0159edstavuje <strong>proces realizace ur\u010dit\u00e9ho projektu<\/strong>. V\u011bt\u0161inou se j\u00edm zab\u00fdv\u00e1 jednotlivec nebo organizace. Jeho sou\u010d\u00e1st\u00ed se st\u00e1v\u00e1 soubor \u010dinnost\u00ed, kter\u00e9 vedou <strong>k ur\u010dit\u00e9mu c\u00edli<\/strong> a b\u00fdv\u00e1 \u010dasov\u011b ohrani\u010den.<\/p>\n<p>S nads\u00e1zkou by se dalo \u0159\u00edci, \u017ee jsme projektov\u00e9 \u0159\u00edzen\u00ed za\u017eili pravd\u011bpodobn\u011b v\u0161ichni v r\u00e1mci \u0161koln\u00ed doch\u00e1zky, kdy jsme m\u011bli za \u00fakol vytvo\u0159it n\u011bjakou prezentaci, projekt nebo refer\u00e1t. V tomto p\u0159\u00edpad\u011b se v\u0161ak jedn\u00e1 <strong>o sou\u010d\u00e1st marketingu<\/strong>, pro kterou se vyb\u00edr\u00e1 projektov\u00fd mana\u017eer odpov\u00eddaj\u00edc\u00ed za v\u00fdsledek a dodr\u017een\u00ed postupu.<\/p>\n<p><strong>Kdy se do projektov\u00e9ho \u0159\u00edzen\u00ed vrhnout?<\/strong><\/p>\n<p>V r\u00e1mci marketingu firmy mohou nastat situace, kdy je projektov\u00e9 \u0159\u00edzen\u00ed to prav\u00e9 pro skv\u011bl\u00fd v\u00fdsledek. Jedn\u00e1 se v\u011bt\u0161inou o <strong>m\u00e9n\u011b \u010dast\u00e9 a v\u011bt\u0161\u00ed projekty<\/strong> jako zaveden\u00ed nov\u00e9ho v\u00fdrobku na trh, uveden\u00ed zaj\u00edmav\u00e9 technologie, v\u00fdvoj produktu nebo propagaci. U rutinn\u00edch a opakovan\u00fdch aktivit pou\u017eijeme zpravidla jin\u00e9 postupy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hlavni_pristupy_projektoveho_rizeni\"><\/span>Hlavn\u00ed p\u0159\u00edstupy projektov\u00e9ho \u0159\u00edzen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u011bt\u0161ina projektov\u00fdch mana\u017eer\u016f se vrhne dv\u011bma sm\u011bry. Existuj\u00ed toti\u017e <strong>dva hlavn\u00ed p\u0159\u00edstupy<\/strong>, kter\u00e9 b\u00fdvaj\u00ed nej\u010dast\u011bji vyu\u017e\u00edv\u00e1ny. Jedn\u00e1 se o p\u0159\u00edstup:<\/p>\n<ul>\n<li><strong>Konven\u010dn\u00ed<\/strong><\/li>\n<li><strong>Agiln\u00ed<\/strong><\/li>\n<\/ul>\n<p>V p\u0159\u00edpad\u011b<strong> konven\u010dn\u00edho p\u0159\u00edstupu<\/strong> se v\u011bt\u0161inou d\u00edl\u010d\u00ed kroky stanovuj\u00ed ji\u017e na za\u010d\u00e1tku projektu. Pou\u017e\u00edv\u00e1 se v p\u0159\u00edpad\u011b, \u017ee ji\u017e na za\u010d\u00e1tku v\u00edme, jak\u00e9ho c\u00edle chceme dos\u00e1hnout a jak\u00e9 prost\u0159edky m\u00e1me k dispozici. V tomto p\u0159\u00edstupu je nutn\u00e9, aby na sebe kroky spr\u00e1vn\u011b navazovaly.<\/p>\n<p>Naopak kdy\u017e c\u00edl nen\u00ed jasn\u00fd a pevn\u011b stanoven\u00fd na za\u010d\u00e1tku, vol\u00edme <strong>agiln\u00ed p\u0159\u00edstup<\/strong>. Tento postup se formuje a\u017e b\u011bhem samotn\u00e9 pr\u00e1ce, jednotliv\u00e9 kroky nejsou jasn\u00e9 ihned a cel\u00e1 realizace se formuje dle pot\u0159eb a pr\u016fb\u011bhu projektu. Jednotliv\u00fdm krok\u016fm se v agiln\u00edm p\u0159\u00edstupu \u0159\u00edk\u00e1 sprinty.<\/p>\n<p>Prakticky nelze \u0159\u00edci, kter\u00fd z p\u0159\u00edstup\u016f je lep\u0161\u00ed zvolit. Ka\u017ed\u00fd se toti\u017e hod\u00ed pro jin\u00fd typ projektu. V\u017edy se rozhodujte podle z\u00e1kladn\u00edch parametr\u016f: <strong>kvality, n\u00e1klad\u016f a \u010dasu.<\/strong><\/p>\n<div id=\"attachment_4453\" style=\"width: 470px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4453\" class=\"size-medium wp-image-4453\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/09\/projektoverizeni-460x307.jpg\" alt=\"Projektov\u00e9 \u0159\u00edzen\u00ed\" width=\"460\" height=\"307\" \/><p id=\"caption-attachment-4453\" class=\"wp-caption-text\">Projektov\u00e9 \u0159\u00edzen\u00ed v praxi.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vyhody_projektoveho_rizeni\"><\/span>V\u00fdhody projektov\u00e9ho \u0159\u00edzen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ka\u017ed\u00fd pracovn\u00ed postup skr\u00fdv\u00e1 sv\u00e1 pro a proti. Jinak tomu nen\u00ed ani u projektov\u00e9ho \u0159\u00edzen\u00ed, kter\u00e9 se vyzna\u010duje p\u0159edev\u0161\u00edm dv\u011bma v\u00fdhodami:<\/p>\n<ol>\n<li><strong>Delegace \u00fakol\u016f<\/strong><\/li>\n<li><strong>Rychlost<\/strong><\/li>\n<\/ol>\n<p>Tento postup tvorby projektu p\u0159edstavuje velmi<strong> flexibiln\u00ed \u0159e\u0161en\u00ed<\/strong>, ve kter\u00e9m je d\u00edky rychl\u00e9 a jasn\u00e9 komunikaci mo\u017en\u00e9 <strong>snadno delegovat \u00fakoly<\/strong> a rozd\u011blit tak zodpov\u011bdnost mezi \u010dleny t\u00fdmu. Pokud projektov\u00fd mana\u017eer odv\u00e1d\u00ed svou pr\u00e1ci dob\u0159e, je ka\u017ed\u00e9mu z t\u00fdmu v\u017edy jasn\u00e9 kdy, co a jak m\u00e1 d\u011blat. T\u00edm se tak\u00e9 zvy\u0161uje <strong>rychlost a efektivita tvorby cel\u00e9ho projektu<\/strong>, co\u017e je p\u0159edev\u0161\u00edm u n\u00e1pad\u016f, kter\u00e9 mohou b\u00fdt ohro\u017eeny konkurenc\u00ed, nesm\u00edrn\u011b d\u016fle\u017eit\u00e9.<\/p>\n<p>Chcete-li se st\u00e1t dobr\u00fdm online market\u00e9rem, kam spad\u00e1 tak\u00e9 projektov\u00e9 \u0159\u00edzen\u00ed, za\u010dn\u011bte se <strong>spr\u00e1vn\u00fdm vzd\u011bl\u00e1v\u00e1n\u00edm<\/strong>. Nejl\u00e9pe ud\u011bl\u00e1te, kdy\u017e se zam\u011b\u0159\u00edte na z\u00e1kladn\u00ed v\u0161eobecn\u00fd p\u0159ehled cel\u00e9ho marketingu a teprve pot\u00e9 se budete specializovat na n\u011bkterou z jeho \u010d\u00e1st\u00ed. Z\u00edsk\u00e1te tak vhled do celkov\u00e9 problematiky, co\u017e se v\u00e1m m\u016f\u017ee jen a jen vyplatit. Jak na to? Vyzkou\u0161ejte <strong>kurz online marketingu<\/strong>, kter\u00fd v\u00e1s p\u0159iprav\u00ed na v\u0161e pot\u0159ebn\u00e9.<\/p>\n<p><a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4229\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/07\/TLACITKO-OA-final-2021-1-930x148.png\" alt=\"rekvalifika\u010dn\u00ed kurz online marketingu\" width=\"650\" height=\"103\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipy_pro_jednoduche_projektove_rizeni_a_cemu_se_naopak_vyvarovat\"><\/span>Tipy pro jednoduch\u00e9 projektov\u00e9 \u0159\u00edzen\u00ed a \u010demu se naopak vyvarovat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nach\u00e1z\u00edte se v pozici projektov\u00e9ho mana\u017eera a hled\u00e1te tipy pro snadn\u00e9 a bezprobl\u00e9mov\u00e9 \u0159\u00edzen\u00ed? Nejprve si poj\u010fme p\u0159iznat, \u017ee n\u011bjak\u00e9 ty probl\u00e9my p\u0159ijdou v\u017edycky a je dobr\u00e9 s nimi po\u010d\u00edtat. Flexibilita a schopnost p\u0159ekon\u00e1vat probl\u00e9my se v\u00e1m tedy bude hodit. Co v\u00e1m v\u0161ak pr\u00e1ci i p\u0159es ob\u010dasn\u00e9 p\u0159ek\u00e1\u017eky dok\u00e1\u017ee usnadnit?<\/p>\n<ol>\n<li><strong>Spr\u00e1vn\u011b zvolen\u00fd t\u00fdm<\/strong> \u2013 jestli\u017ee m\u00e1te tu mo\u017enost zvolit si \u010dleny pracovn\u00edho t\u00fdmu, pak jejich v\u00fdb\u011br nepodce\u0148te. U\u0161et\u0159\u00edte tak velk\u00e9 mno\u017estv\u00ed \u010dasu i financ\u00ed hned na za\u010d\u00e1tku d\u00edky prevenci. Pro ka\u017ed\u00fd \u00fakol se hod\u00ed n\u011bkdo jin\u00fd a na v\u00e1s je vybrat ty nejlep\u0161\u00ed z nejlep\u0161\u00edch.<\/li>\n<li><strong>Jasn\u00e1 pravidla<\/strong> \u2013 hned na prvn\u00ed sch\u016fzce ur\u010dete jasn\u00e1 a p\u0159esn\u00e1 pravidla. Klidn\u011b si je sepi\u0161te a vyv\u011bste na viditeln\u00e9 m\u00edsto. P\u0159i p\u0159ekro\u010den\u00ed hranic se k nim snadno vr\u00e1t\u00edte.<\/li>\n<li><strong>Sd\u00edlen\u00ed dokument\u016f online<\/strong> \u2013 vyu\u017eijte online n\u00e1stroje dne\u0161n\u00ed doby, kter\u00e9 se v\u00e1m nab\u00edz\u00ed. V\u00fdborn\u00fdm pomocn\u00edkem se st\u00e1v\u00e1 sd\u00edlen\u00e9 \u00falo\u017ei\u0161t\u011b v\u0161ech pot\u0159ebn\u00fdch dokument\u016f nebo r\u016fzn\u00e9 online n\u00e1st\u011bnky, kde m\u016f\u017eete p\u0159id\u011blovat rychle a snadno jednotliv\u00e9 \u00fakoly \u010dlen\u016fm t\u00fdmu.<\/li>\n<li><strong>Kalend\u00e1\u0159 pro v\u0161echny<\/strong> \u2013 dal\u0161\u00ed nezbytnost\u00ed se st\u00e1v\u00e1 spole\u010dn\u00fd kalend\u00e1\u0159. Zapisujte do n\u011bj deadliny, sch\u016fzky a jedn\u00e1n\u00ed t\u00fdmu, aby bylo v\u0161em jasn\u00e9, kdy se co d\u011bje.<\/li>\n<li><strong>N\u00e1m\u011bty koleg\u016f<\/strong> \u2013 zapracov\u00e1vejte n\u00e1m\u011bty a p\u0159ipom\u00ednky koleg\u016f, a\u0165 u\u017e k samotn\u00e9mu projektu nebo i pracovn\u00edmu procesu. Nemyslete si, \u017ee jako mana\u017eer v\u00edte v\u0161echno nejl\u00e9pe a spolupracujte. Vy p\u0159edstavujte rozhodovac\u00ed slo\u017eku, kter\u00e1 ur\u010d\u00ed, jak\u00fd z n\u00e1m\u011bt\u016f zapracovat a jak\u00fd ne.<\/li>\n<\/ol>\n<div id=\"attachment_4451\" style=\"width: 470px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4451\" class=\"size-medium wp-image-4451\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/09\/kroky-460x281.jpg\" alt=\"Spr\u00e1vn\u00e1 struktura v\u00e1m usnadn\u00ed pr\u00e1ci.\" width=\"460\" height=\"281\" \/><p id=\"caption-attachment-4451\" class=\"wp-caption-text\">Struktura v\u00e1m usnadn\u00ed pr\u00e1ci.<\/p><\/div>\n<p>Doporu\u010dujeme tak\u00e9<a href=\"https:\/\/orangeacademy.cz\/clanky\/time-management\/\" target=\"_blank\" rel=\"noopener\"> zorganizovat si spr\u00e1vn\u011b vlastn\u00ed \u010das<\/a>. Vyvarujte se rozj\u00ed\u017ed\u011bn\u00ed p\u0159\u00edli\u0161 velk\u00e9ho mno\u017estv\u00ed projekt\u016f najednou. Nikdy toti\u017e nebudete pln\u011b v\u011bnovat pozornost ka\u017ed\u00e9mu z nich a u\u0161kod\u00edte tak kvalit\u011b v\u00fdsledku.<\/p>\n<p>D\u00e1le nezapom\u00ednejte na <strong>motivaci a ohodnocen\u00ed \u010dlen\u016f t\u00fdmu<\/strong>. \u010castou chybou se toti\u017e st\u00e1v\u00e1 pouh\u00e9 kontrolov\u00e1n\u00ed a kritizov\u00e1n\u00ed chyb ostatn\u00edch, kter\u00e9 vede akor\u00e1t k dal\u0161\u00edm chyb\u00e1m a podobn\u011b. Inspirujte se od profesion\u00e1l\u016f v oboru a vyhled\u00e1vejte si vhodn\u00e9 informace. P\u0159ejeme mnoho \u00fasp\u011bch\u016f na va\u0161\u00ed pracovn\u00ed cest\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00edm \u010dl\u00e1nku si odhal\u00edme dal\u0161\u00ed \u010d\u00e1st online marketingu a zam\u011b\u0159\u00edme se na projektov\u00e9 \u0159\u00edzen\u00ed. Jak\u00e9 existuj\u00ed dva hlavn\u00ed p\u0159\u00edstupy k projektov\u00e9mu \u0159\u00edzen\u00ed a jak si cel\u00fd proces zjednodu\u0161it? Na co by si m\u011bl projektov\u00fd mana\u017eer d\u00e1t pozor? Co je to projektov\u00e9 \u0159\u00edzen\u00ed a kdy je pot\u0159eba? Projektov\u00e9 \u0159\u00edzen\u00ed p\u0159edstavuje proces realizace ur\u010dit\u00e9ho projektu. V\u011bt\u0161inou [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":9183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[65,66,147],"class_list":["post-4450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-online-marketing","tag-tipy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kdy zvolit projektov\u00e9 \u0159\u00edzen\u00ed a jak na n\u011bj?<\/title>\n<meta name=\"description\" content=\"Projektov\u00e9 \u0159\u00edzen\u00ed: Jak\u00e9 existuj\u00ed dva hlavn\u00ed p\u0159\u00edstupy k projektov\u00e9mu \u0159\u00edzen\u00ed a jak si cel\u00fd proces zjednodu\u0161it? \u010cemu se naopak vyhnout?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/projektove-rizeni\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kdy zvolit projektov\u00e9 \u0159\u00edzen\u00ed a jak na n\u011bj?\" \/>\n<meta property=\"og:description\" content=\"Projektov\u00e9 \u0159\u00edzen\u00ed: Jak\u00e9 existuj\u00ed dva hlavn\u00ed p\u0159\u00edstupy k projektov\u00e9mu \u0159\u00edzen\u00ed a jak si cel\u00fd proces zjednodu\u0161it? 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