{"id":4405,"date":"2021-09-07T10:14:45","date_gmt":"2021-09-07T08:14:45","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=4405"},"modified":"2025-02-28T07:45:06","modified_gmt":"2025-02-28T06:45:06","slug":"5-tipu-jak-na-uspesny-emailing-a-co-to-je","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/","title":{"rendered":"5 tip\u016f: Jak na \u00fasp\u011b\u0161n\u00fd emailing a co to je?"},"content":{"rendered":"<p><strong>E-mail jako elektronickou podobu po\u0161ty dnes ji\u017e b\u011b\u017en\u011b zvl\u00e1dne odeslat ka\u017ed\u00fd, proto\u017ee se jedn\u00e1 o z\u00e1klad po\u010d\u00edta\u010dov\u00fdch dovednost\u00ed. Co byste se tedy na tom m\u011bli u\u010dit? Pokud e-mail pou\u017e\u00edv\u00e1te k b\u011b\u017en\u00e9 komunikaci, pravd\u011bpodobn\u011b nepot\u0159ebujete zn\u00e1t nic nav\u00edc. Jestli\u017ee se v\u0161ak zab\u00fdv\u00e1te online marketingem, reklamou a propagac\u00ed, bude se v\u00e1m znalost dobr\u00e9ho emailingu ur\u010dit\u011b hodit. Jak na pou\u017e\u00edv\u00e1n\u00ed hromadn\u00fdch e-mail\u016f neboli emailing?<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e5976f1b507\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e5976f1b507\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#K_cemu_emailing_vyuzit\" >K \u010demu emailing vyu\u017e\u00edt?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#Vyhody_emailingu_a_proc_je_vhodne_jej_umet\" >V\u00fdhody emailingu a pro\u010d je vhodn\u00e9 jej um\u011bt?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#5_tipu_jak_na_dobry_emailing_ve_21_stoleti\" >5 tip\u016f, jak na dobr\u00fd emailing ve 21. stolet\u00ed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#1_Zacnete_predmetem\" >1\/ Za\u010dn\u011bte p\u0159edm\u011btem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#2_Drzte_se_nizkych_nakladu\" >2\/ Dr\u017ete se n\u00edzk\u00fdch n\u00e1klad\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#3_Mene_je_vice\" >3\/ M\u00e9n\u011b je v\u00edce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#4_Dulezite_je_planovani\" >4\/ D\u016fle\u017eit\u00e9 je pl\u00e1nov\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#5_Optimalizujte_optimalizujte_a_optimalizujte\" >5\/ Optimalizujte, optimalizujte a optimalizujte<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"K_cemu_emailing_vyuzit\"><\/span>K \u010demu <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;emailing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">emailing vyu\u017e\u00edt?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Poslat klasick\u00fd e-mail jednomu adres\u00e1tovi n\u00e1m ned\u011bl\u00e1 probl\u00e9m. Za to v\u011bnovat se cel\u00e9mu <strong>odv\u011btv\u00ed <\/strong><a href=\"https:\/\/orangeacademy.cz\/clanky\/prijdte-se-naucit-online-marketing\/\" target=\"_blank\" rel=\"noopener\">online marketingu<\/a> a rozes\u00edlat skute\u010dn\u011b \u00fasp\u011b\u0161n\u00e9 hromadn\u00e9 e-maily s vysokou odezvou u\u017e je jin\u00fd o\u0159\u00ed\u0161ek.<\/p>\n<p>Hromadnou e-mailovou komunikaci pou\u017e\u00edv\u00e1me, kdy\u017e pot\u0159ebujeme oslovit<strong> v\u011bt\u0161\u00ed c\u00edlovou skupinu<\/strong> \u2013 obvykle z\u00e1kazn\u00edky. Mezi nejpou\u017e\u00edvan\u011bj\u0161\u00ed druhy emailingu pat\u0159\u00ed:<\/p>\n<ul>\n<li><strong>Newslettery: <\/strong>nejb\u011b\u017en\u011bj\u0161\u00ed hromadn\u00e1 komunikace p\u0159es e-mail. Mohou m\u00edt r\u016fzn\u00e9 \u00fa\u010dely, nap\u0159\u00edklad nab\u00eddnout novinku v sortimentu, edukovat o ur\u010dit\u00e9m probl\u00e9mu, vyzvat k akci, sb\u011br podpis\u016f k petici, tvo\u0159en\u00ed brandu a mnoho dal\u0161\u00edho.<\/li>\n<li><strong>Transak\u010dn\u00ed a trigrovan\u00e9 e-maily: <\/strong>tyto e-maily jsou rozesl\u00e1ny a\u017e na z\u00e1klad\u011b n\u011bjak\u00e9 p\u0159edchoz\u00ed akce od c\u00edlov\u00e9 skupiny. M\u016f\u017ee se jednat o p\u0159ipomenut\u00ed pr\u00e1zdn\u00e9ho ko\u0161\u00edku na e-shopu nebo v\u00fdzva k dal\u0161\u00edmu n\u00e1kupu na z\u00e1klad\u011b p\u0159edchoz\u00ed objedn\u00e1vky a tak d\u00e1le. D\u00e1 se s nimi velmi dob\u0159e pracovat a rozv\u00edjet je.<\/li>\n<\/ul>\n<p>A k \u010demu emailing vyu\u017e\u00edt v marketingov\u00e9 komunikaci? Najdeme mnoho konkr\u00e9tn\u00edch c\u00edl\u016f emailingu (n\u011bkter\u00e9 z nich najdete jako p\u0159\u00edklady v\u00fd\u0161e). Obecn\u011b se v\u0161ak jedn\u00e1 o:<\/p>\n<ul>\n<li><strong>Prodej<\/strong>.<\/li>\n<li><strong>Akvizici<\/strong> (z\u00edsk\u00e1n\u00ed potencion\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, kter\u00e9 p\u0159ivedeme na e-shop).<\/li>\n<li><strong>Rozv\u00edjen\u00ed zna\u010dky<\/strong> (budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce a firm\u011b).<\/li>\n<li><strong>Tvorba vztahu se z\u00e1kazn\u00edky<\/strong> (nap\u0159\u00edklad pomoc\u00ed personalizovan\u00fdch nab\u00eddek a sd\u011blen\u00ed).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Vyhody_emailingu_a_proc_je_vhodne_jej_umet\"><\/span>V\u00fdhody <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;emailing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">emailingu a pro\u010d je vhodn\u00e9 jej um\u011bt?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u011bnujete se online marketingu nebo t\u0159eba budov\u00e1n\u00ed vlastn\u00edho podnik\u00e1n\u00ed a emailing v\u00e1m p\u0159ijde tak trochu zbyte\u010dn\u00fd, zastaral\u00fd nebo cokoliv jin\u00e9ho? P\u0159edstav\u00edme v\u00e1m nejv\u011bt\u0161\u00ed v\u00fdhody hromadn\u00fdch e-mail\u016f, kter\u00e9 v\u00e1s mo\u017en\u00e1 p\u0159esv\u011bd\u010d\u00ed o tom, \u017ee stoj\u00ed za to jej alespo\u0148 zkusit.<\/p>\n<ol>\n<li><strong>Personalizovan\u00e1 komunikace<\/strong> \u2013 sd\u011blen\u00ed e-mailu lze napasovat velmi osobn\u011b a konkr\u00e9tn\u011b nap\u0159\u00edklad dle p\u0159edchoz\u00ed akce na webu. Takto vytvo\u0159\u00edme snadno atraktivn\u00ed zpr\u00e1vu, kter\u00e1 nez\u016fstane bez pov\u0161imnut\u00ed. Co\u017e n\u00e1s tak\u00e9 p\u0159iv\u00e1d\u00ed k dal\u0161\u00edmu bodu.<\/li>\n<li><strong>Snadn\u00e9 budov\u00e1n\u00ed vztahu se z\u00e1kazn\u00edkem<\/strong> \u2013 d\u00edky personalizovan\u00e9 zpr\u00e1v\u011b l\u00e9pe nav\u00e1\u017eeme vztah se z\u00e1kazn\u00edkem. Ten pak m\u016f\u017eeme d\u00e1le rozv\u00edjet a vytv\u00e1\u0159et tak pevn\u00e9 pouto, \u017ee z\u00e1kazn\u00edk nebude m\u00edt d\u016fvod odej\u00edt ke konkurenci (a to ani kv\u016fli ni\u017e\u0161\u00ed cen\u011b za produkt\/slu\u017ebu).<\/li>\n<li><strong>N\u00edzk\u00e9 n\u00e1klady<\/strong> \u2013 jedn\u00e1 se o velmi levn\u00fd marketingov\u00fd n\u00e1stroj (v n\u011bkter\u00fdch p\u0159\u00edpadech dokonce zadarmo). V\u00fdrazn\u011b se tedy vyplat\u00ed ji\u017e po n\u011bkolika objedn\u00e1vk\u00e1ch (nebo spln\u011bn\u00ed jin\u00e9ho c\u00edle). Doporu\u010dujeme investovat do kvalitn\u00edho copywritera a vhodn\u00e9ho n\u00e1stroje na rozes\u00edl\u00e1n\u00ed hromadn\u00fdch e-mail\u016f dle va\u0161eho c\u00edle. V celkov\u00e9m m\u011b\u0159\u00edtku se v\u0161ak cena za emailing pohybuje velmi n\u00edzko.<\/li>\n<li><strong>Neplat\u00edte za proklik<\/strong> \u2013 p\u0159i vyu\u017eit\u00ed emailingu nemus\u00edte platit ani za proklik na rozd\u00edl od PPC reklam.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"5_tipu_jak_na_dobry_emailing_ve_21_stoleti\"><\/span>5 tip\u016f, jak na dobr\u00fd <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;emailing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">emailing ve 21. stolet\u00ed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chcete-li se vrhnout do budov\u00e1n\u00ed datab\u00e1ze kontakt\u016f a rozes\u00edl\u00e1n\u00ed hromadn\u00fdch e-mail\u016f, p\u0159e\u010dt\u011bte si nejprve, jak zajistit, aby zpr\u00e1vy od v\u00e1s neskon\u010dily v ko\u0161i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Zacnete_predmetem\"><\/span>1\/ Za\u010dn\u011bte p\u0159edm\u011btem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>P\u0159edm\u011bt p\u0159edstavuje pravd\u011bpodobn\u011b <strong>nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1st cel\u00e9ho sd\u011blen\u00ed<\/strong> \u2013 rozhoduje toti\u017e o tom, zda si druh\u00e1 strana zpr\u00e1vu v\u016fbec p\u0159e\u010dte. M\u016f\u017ee obsahovat &#8220;call to action&#8221; neboli v\u00fdzvu k akci, nem\u011bl by p\u0159es\u00e1hnout 75 znak\u016f, aby p\u016fsobil p\u0159ehledn\u011b a m\u011bli byste m\u00edt sami chu\u0165 takov\u00fd e-mail otev\u0159\u00edt.<\/p>\n<p>V p\u0159edm\u011btu e-mailu byste m\u011bli jasn\u011b shrnout sd\u011blen\u00ed, ale z\u00e1rove\u0148 neprozradit pointu. Zkuste jednou v\u011btou dan\u00e9ho \u010dlov\u011bka p\u0159esv\u011bd\u010dit o d\u016fle\u017eitosti e-mailu nebo v n\u011bm vzbudit zv\u011bdavost. S kreativitou to v\u0161ak nep\u0159eh\u00e1n\u011bjte, aby v\u00e1\u0161 e-mail nep\u016fsobil ned\u016fv\u011bryhodn\u011b a neskon\u010dil ve spamu.<\/p>\n<div id=\"attachment_4408\" style=\"width: 470px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4408\" class=\"size-medium wp-image-4408\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/09\/email-460x307.jpg\" alt=\"Kdy se v\u00e1m vyplat\u00ed emailing?\" width=\"460\" height=\"307\" \/><p id=\"caption-attachment-4408\" class=\"wp-caption-text\">Kdy se v\u00e1m vyplat\u00ed emailing? D\u00edky jeho n\u00edzk\u00fdm n\u00e1klad\u016fm t\u00e9m\u011b\u0159 v\u017edy.<\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Drzte_se_nizkych_nakladu\"><\/span>2\/ Dr\u017ete se n\u00edzk\u00fdch n\u00e1klad\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pot\u00e9 hraje d\u016fle\u017eitou roli tak\u00e9 vzhled cel\u00e9ho newsletteru nebo jin\u00e9ho e-mailu. Nemus\u00edte v\u0161ak nutn\u011b investovat do \u0161pi\u010dkov\u00e9ho grafika. Sice n\u011bkter\u00e9 e-maily vypadaj\u00ed kr\u00e1sn\u011b, ale na chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f to a\u017e takov\u00fd vliv nem\u00e1. Bude v\u00e1m tedy sta\u010dit vytvo\u0159it n\u011bkolik \u0161ablon, kter\u00e9 budete neust\u00e1le &#8220;to\u010dit&#8221; dokola. Soust\u0159e\u010fte se p\u0159edev\u0161\u00edm na <strong>p\u0159ehlednost a jasn\u00e9 sd\u011blen\u00ed<\/strong>.<\/p>\n<p>D\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kr\u00e1sn\u00e9 obr\u00e1zky je <a href=\"https:\/\/ecomail.cz\/blog\/cs\/4-tipy-slevovych-strategii-vysledky-velke-studie\/\" target=\"_blank\" rel=\"noopener\">obsah e-mailu<\/a>. Proto se v\u00e1m vyplat\u00ed sp\u00ed\u0161e zku\u0161en\u00fd copywriter, kter\u00fd um\u00ed prodat a z\u00e1rove\u0148 udr\u017eet pozornost pomoc\u00ed textu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Mene_je_vice\"><\/span>3\/ M\u00e9n\u011b je v\u00edce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nep\u0159ehlednost a p\u0159epl\u00e1canost jsou va\u0161imi nejv\u011bt\u0161\u00edmi nep\u0159\u00e1teli. E-mail by m\u011bl b\u00fdt stru\u010dn\u00fd a jasn\u00fd. Zde tedy plat\u00ed pravidlo <em>m\u00e9n\u011b je v\u00edce<\/em> a v\u00fdrazn\u011b doporu\u010dujeme se j\u00edm \u0159\u00eddit. Nikdo nem\u00e1 \u010das na \u010dten\u00ed s\u00e1hodlouh\u00fdch e-mail\u016f a obzvl\u00e1\u0161\u0165 ne pravideln\u011b. Po p\u00e1r zpr\u00e1v\u00e1ch by tedy\u00a0 va\u0161e adresa mohla b\u00fdt ozna\u010dena za spam. Tak\u00e9 \u010detnost zpr\u00e1v nemus\u00ed b\u00fdt p\u0159\u00edli\u0161 vysok\u00e1.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Dulezite_je_planovani\"><\/span>4\/ D\u016fle\u017eit\u00e9 je pl\u00e1nov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sp\u00ed\u0161e ne\u017e na kvantitu se zde hraje na kvalitu. V tom v\u00e1m v\u00fdrazn\u011b pom\u016f\u017ee spr\u00e1vn\u00e9 pl\u00e1nov\u00e1n\u00ed. Vypozorujte <strong>nejlep\u0161\u00ed \u010dasy a dny<\/strong> pro rozes\u00edl\u00e1n\u00ed hromadn\u00fdch sd\u011blen\u00ed. Sna\u017ete se do prodejn\u00edch zpr\u00e1v d\u00e1vat produkty s velk\u00fdm odb\u011brem nebo prodejnost\u00ed obecn\u011b. Velmi specifick\u00e9 a drah\u00e9 produkty neoslov\u00ed ka\u017ed\u00e9ho a emailing p\u0159ece jen pos\u00edl\u00e1te velk\u00e9mu mno\u017estv\u00ed lid\u00ed.<\/p>\n<p>Ne\u017e se pust\u00edte do sepisov\u00e1n\u00ed hromadn\u00e9 zpr\u00e1vy, ur\u010dete si <strong>jej\u00ed c\u00edl<\/strong>. M\u00e1 nal\u00e1kat k prodeji, podpo\u0159it \u010dtenost \u010dl\u00e1nk\u016f nebo p\u0159edstavit novinky na webu? Jedno t\u00e9ma naprosto sta\u010d\u00ed a p\u016fsob\u00ed l\u00e9pe ne\u017e n\u00e1hodn\u011b sestaven\u00fd e-mail.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Optimalizujte_optimalizujte_a_optimalizujte\"><\/span>5\/ Optimalizujte, optimalizujte a optimalizujte<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A nakonec pozorujte, vyhodnocujte a d\u011blejte si statistiky nebo anal\u00fdzy \u00fasp\u011b\u0161nosti. Na z\u00e1klad\u011b toho budete sv\u00e9 e-maily snadno vylep\u0161ovat, aktualizovat a rozv\u00edjet. Hledejte chyby, kter\u00e9 v\u00e1s stoj\u00ed z\u00e1kazn\u00edky. V\u011bt\u0161inou se jedn\u00e1 o b\u011bh na dlouhou tra\u0165, kdy nesta\u010d\u00ed p\u00e1r hromadn\u00fdch e-mail\u016f a m\u00e1te vyhr\u00e1no. Datab\u00e1ze kontakt\u016f a pravideln\u00ed z\u00e1kazn\u00edci pot\u0159ebuj\u00ed p\u00e9\u010di.<\/p>\n<p>Zaj\u00edmaj\u00ed v\u00e1s dal\u0161\u00ed informace ze sv\u011bta emailingu? M\u00e1me jich pro v\u00e1s v z\u00e1loze je\u0161t\u011b mnoho! Tak\u00e9 v\u00e1m m\u016f\u017eeme prozradit tipy a z\u00e1konitosti z <strong>dal\u0161\u00edch odv\u011btv\u00ed online marketingu<\/strong>. V\u0161e se dozv\u00edte na<a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\" target=\"_blank\" rel=\"noopener\"> rekvalifika\u010dn\u00edm kurzu online marketingu<\/a>, kter\u00fd v\u00e1s p\u0159iprav\u00ed od A do Z na pozici market\u00e9ra. P\u0159e\u010dt\u011bte si celou osnovu kurzu a zjist\u011bte, jak\u00e9 znalosti na v\u00e1s na kurzu \u010dekaj\u00ed.<\/p>\n<p><a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4229\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/07\/TLACITKO-OA-final-2021-1-930x148.png\" alt=\"rekvalifika\u010dn\u00ed kurz online marketingu\" width=\"650\" height=\"103\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-mail jako elektronickou podobu po\u0161ty dnes ji\u017e b\u011b\u017en\u011b zvl\u00e1dne odeslat ka\u017ed\u00fd, proto\u017ee se jedn\u00e1 o z\u00e1klad po\u010d\u00edta\u010dov\u00fdch dovednost\u00ed. Co byste se tedy na tom m\u011bli u\u010dit? Pokud e-mail pou\u017e\u00edv\u00e1te k b\u011b\u017en\u00e9 komunikaci, pravd\u011bpodobn\u011b nepot\u0159ebujete zn\u00e1t nic nav\u00edc. Jestli\u017ee se v\u0161ak zab\u00fdv\u00e1te online marketingem, reklamou a propagac\u00ed, bude se v\u00e1m znalost dobr\u00e9ho emailingu ur\u010dit\u011b hodit. Jak [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":9171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[66,273,147],"class_list":["post-4405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-online-marketing","tag-prace-online","tag-tipy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tip\u016f: Jak na \u00fasp\u011b\u0161n\u00fd emailing a co to je?<\/title>\n<meta name=\"description\" content=\"Emailing je levn\u00fd n\u00e1stroj marketingu, kter\u00fd je \u0161koda nevyu\u017e\u00edt. Jak\u00e9 existuj\u00ed druhy hromadn\u00fdch e-mail\u016f a pro\u010d se vyplat\u00ed. + 5 tip\u016f, jak na to.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tip\u016f: Jak na \u00fasp\u011b\u0161n\u00fd emailing a co to je?\" \/>\n<meta property=\"og:description\" content=\"Emailing je levn\u00fd n\u00e1stroj marketingu, kter\u00fd je \u0161koda nevyu\u017e\u00edt. Jak\u00e9 existuj\u00ed druhy hromadn\u00fdch e-mail\u016f a pro\u010d se vyplat\u00ed. + 5 tip\u016f, jak na to.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Orange Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrangeAcademy.sro\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-07T08:14:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T06:45:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/09\/emailing-1080x675-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniela Duch\u00e1\u010dkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniela Duch\u00e1\u010dkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 tip\u016f: Jak na \u00fasp\u011b\u0161n\u00fd emailing a co to je?","description":"Emailing je levn\u00fd n\u00e1stroj marketingu, kter\u00fd je \u0161koda nevyu\u017e\u00edt. Jak\u00e9 existuj\u00ed druhy hromadn\u00fdch e-mail\u016f a pro\u010d se vyplat\u00ed. + 5 tip\u016f, jak na to.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/","og_locale":"cs_CZ","og_type":"article","og_title":"5 tip\u016f: Jak na \u00fasp\u011b\u0161n\u00fd emailing a co to je?","og_description":"Emailing je levn\u00fd n\u00e1stroj marketingu, kter\u00fd je \u0161koda nevyu\u017e\u00edt. Jak\u00e9 existuj\u00ed druhy hromadn\u00fdch e-mail\u016f a pro\u010d se vyplat\u00ed. + 5 tip\u016f, jak na to.","og_url":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/","og_site_name":"Blog Orange Academy","article_publisher":"https:\/\/www.facebook.com\/OrangeAcademy.sro","article_published_time":"2021-09-07T08:14:45+00:00","article_modified_time":"2025-02-28T06:45:06+00:00","og_image":[{"width":1080,"height":675,"url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/09\/emailing-1080x675-1.jpg","type":"image\/jpeg"}],"author":"Daniela Duch\u00e1\u010dkov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Daniela Duch\u00e1\u010dkov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#article","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/"},"author":{"name":"Daniela Duch\u00e1\u010dkov\u00e1","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/f7c9d261df12e0d4a3349fede635fb58"},"headline":"5 tip\u016f: Jak na \u00fasp\u011b\u0161n\u00fd emailing a co to je?","datePublished":"2021-09-07T08:14:45+00:00","dateModified":"2025-02-28T06:45:06+00:00","mainEntityOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/"},"wordCount":1330,"commentCount":0,"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/09\/emailing-1080x675-1.jpg","keywords":["online-marketing","pr\u00e1ce online","Tipy"],"articleSection":["Online marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/","url":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/","name":"5 tip\u016f: Jak na \u00fasp\u011b\u0161n\u00fd emailing a co to je?","isPartOf":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#primaryimage"},"image":{"@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#primaryimage"},"thumbnailUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/09\/emailing-1080x675-1.jpg","datePublished":"2021-09-07T08:14:45+00:00","dateModified":"2025-02-28T06:45:06+00:00","author":{"@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/f7c9d261df12e0d4a3349fede635fb58"},"description":"Emailing je levn\u00fd n\u00e1stroj marketingu, kter\u00fd je \u0161koda nevyu\u017e\u00edt. Jak\u00e9 existuj\u00ed druhy hromadn\u00fdch e-mail\u016f a pro\u010d se vyplat\u00ed. + 5 tip\u016f, jak na to.","breadcrumb":{"@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#primaryimage","url":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/09\/emailing-1080x675-1.jpg","contentUrl":"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/09\/emailing-1080x675-1.jpg","width":1080,"height":675,"caption":"Emailing"},{"@type":"BreadcrumbList","@id":"https:\/\/orangeacademy.cz\/clanky\/5-tipu-jak-na-uspesny-emailing-a-co-to-je\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangeacademy.cz\/clanky\/"},{"@type":"ListItem","position":2,"name":"5 tip\u016f: Jak na \u00fasp\u011b\u0161n\u00fd emailing a co to je?"}]},{"@type":"WebSite","@id":"https:\/\/orangeacademy.cz\/clanky\/#website","url":"https:\/\/orangeacademy.cz\/clanky\/","name":"Blog Orange Academy","description":"Kurzy, rekvalifikace, lep\u0161\u00ed pr\u00e1ce i \u017eivot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangeacademy.cz\/clanky\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/orangeacademy.cz\/clanky\/#\/schema\/person\/f7c9d261df12e0d4a3349fede635fb58","name":"Daniela Duch\u00e1\u010dkov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/bb2dc1fe0ddd30c6f984332f9779f1bd00f5c33db157da00258d4fbd8f227f9c?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bb2dc1fe0ddd30c6f984332f9779f1bd00f5c33db157da00258d4fbd8f227f9c?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb2dc1fe0ddd30c6f984332f9779f1bd00f5c33db157da00258d4fbd8f227f9c?s=96&d=wavatar&r=g","caption":"Daniela Duch\u00e1\u010dkov\u00e1"},"url":"https:\/\/orangeacademy.cz\/clanky\/author\/adamova\/"}]}},"_links":{"self":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/4405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/comments?post=4405"}],"version-history":[{"count":6,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/4405\/revisions"}],"predecessor-version":[{"id":10235,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/posts\/4405\/revisions\/10235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media\/9171"}],"wp:attachment":[{"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/media?parent=4405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/categories?post=4405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangeacademy.cz\/clanky\/wp-json\/wp\/v2\/tags?post=4405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}