{"id":4222,"date":"2021-07-22T13:11:44","date_gmt":"2021-07-22T11:11:44","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=4222"},"modified":"2021-07-14T15:16:30","modified_gmt":"2021-07-14T13:16:30","slug":"jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/","title":{"rendered":"Jak se st\u00e1t marketingov\u00fdm specialistou: vzd\u011bl\u00e1n\u00ed, plat i n\u00e1pl\u0148 pr\u00e1ce"},"content":{"rendered":"<p><strong>V \u010dem spo\u010d\u00edv\u00e1 pr\u00e1ce marketingov\u00e9ho specialisty a jak\u00e9 p\u0159edpoklady mus\u00edte spl\u0148ovat jako digit\u00e1ln\u00ed market\u00e9r? Prozrad\u00edme v\u00e1m tak\u00e9, jak\u00e9 vzd\u011bl\u00e1n\u00ed pot\u0159ebujete, v\u00fd\u0161i platu marketingov\u00e9ho specialisty nebo jak\u00e1 je jeho n\u00e1pl\u0148 pr\u00e1ce.\u00a0<\/strong><\/p>\n<blockquote><p>P\u0159in\u00e1\u0161\u00edme v\u00e1m dal\u0161\u00ed \u010dl\u00e1nek ze s\u00e9rie tematick\u00fdch \u010dl\u00e1nk\u016f Jak se st\u00e1t. P\u0159e\u010dt\u011bte si tak\u00e9 p\u0159edchoz\u00ed d\u00edly, mezi kter\u00e9 pat\u0159\u00ed \u010dl\u00e1nek <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-personalistou\/\" target=\"_blank\" rel=\"noopener\">Jak se st\u00e1t personalistou<\/a> nebo p\u0159\u00edsp\u011bvek o<a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-prekladatelem\/\" target=\"_blank\" rel=\"noopener\"> kari\u00e9\u0159e p\u0159ekladatele<\/a>.<\/p><\/blockquote>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f5a9b81841d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f5a9b81841d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/#Kdo_je_marketingovy_specialista_dalsi_nazvy_pozice\" >Kdo je marketingov\u00fd specialista + dal\u0161\u00ed n\u00e1zvy pozice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/#Cim_se_zabyva_v_ramci_sve_prace_marketingoveho_specialisty\" >\u010c\u00edm se zab\u00fdv\u00e1 v r\u00e1mci sv\u00e9 pr\u00e1ce marketingov\u00e9ho specialisty?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/#Vykonnostni_marketing\" >V\u00fdkonnostn\u00ed marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/#Obsahovy_marketing\" >Obsahov\u00fd marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/#Jaky_plat_muzete_na_teto_pozici_ocekavat\" >Jak\u00fd plat m\u016f\u017eete na t\u00e9to pozici o\u010dek\u00e1vat?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/#Prace_marketingoveho_specialisty_Predpoklady_a_potrebne_vzdelani\" >Pr\u00e1ce marketingov\u00e9ho specialisty: P\u0159edpoklady a pot\u0159ebn\u00e9 vzd\u011bl\u00e1n\u00ed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/#Predpoklady_pro_specialistu_v_marketingu\" >P\u0159edpoklady pro specialistu v marketingu:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/jak-se-stat-marketingovym-specialistou-vzdelani-plat-i-napln-prace\/#Jak_se_prosadit_aneb_zamestnani_vs_podnikani_v_marketingu\" >Jak se prosadit aneb zam\u011bstn\u00e1n\u00ed vs. podnik\u00e1n\u00ed v marketingu<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Kdo_je_marketingovy_specialista_dalsi_nazvy_pozice\"><\/span>Kdo je marketingov\u00fd specialista + dal\u0161\u00ed n\u00e1zvy pozice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Laicky se pou\u017e\u00edv\u00e1 ozna\u010den\u00ed &#8220;marke\u0165\u00e1k&#8221;. Najdeme v\u0161ak <strong>des\u00edtky ozna\u010den\u00ed<\/strong> pro marketingov\u00e9ho specialistu. \u010casto n\u00e1zev t\u00e9to pracovn\u00ed pozice rovnou odkazuje na specializaci market\u00e9ra. Nej\u010dast\u011bji se tedy setk\u00e1me s pojmy specialista marketingu, online nebo digit\u00e1ln\u00ed market\u00e9r, ale tak\u00e9 PR specialista, spr\u00e1vce soci\u00e1ln\u00edch s\u00edt\u00ed, obsahov\u00fd market\u00e9r, specialista pro reklamu, spr\u00e1vce PPC kampan\u00ed a mnoho dal\u0161\u00edho. Jednodu\u0161e sem lze za\u0159adit kohokoliv, kdo se v\u011bnuje n\u011bkter\u00e9 z \u010d\u00e1st\u00ed marketingu.<\/p>\n<p>D\u00e1le d\u011bl\u00edme marketing na <strong>offline a online<\/strong>. Ti, kte\u0159\u00ed se v\u011bnuj\u00ed tzv. offline marketingu, nej\u010dast\u011bji \u0159e\u0161\u00ed celkovou strategii, reklamu v tisku, televizi, let\u00e1ky, billboardy, pr\u016fzkumy trhu, pojet\u00ed zna\u010dky a mnoho dal\u0161\u00edho. Druhou skupinou jsou pak online specialist\u00e9, kte\u0159\u00ed se v\u011bnuj\u00ed marketingu za obrazovkou po\u010d\u00edta\u010de \u2013\u00a0 \u0159e\u0161\u00ed digit\u00e1ln\u00ed propagaci, spr\u00e1vu webu a soci\u00e1ln\u00edch s\u00edt\u00ed a podobn\u011b.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cim_se_zabyva_v_ramci_sve_prace_marketingoveho_specialisty\"><\/span>\u010c\u00edm se zab\u00fdv\u00e1 v r\u00e1mci sv\u00e9 pr\u00e1ce marketingov\u00e9ho specialisty?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jak u\u017e bylo nazna\u010deno v\u00fd\u0161e, jedn\u00e1 se o velmi rozmanit\u00fd obor, ve kter\u00e9m se lze specializovat na mnoho oblast\u00ed. Pokud se zam\u011b\u0159\u00edme pouze na online marketing, m\u016f\u017eeme jej rozd\u011blit je\u0161t\u011b na<strong> dv\u011b odv\u011btv\u00ed dle formy.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vykonnostni_marketing\"><\/span>V\u00fdkonnostn\u00ed marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Z n\u00e1zvu jasn\u011b vypl\u00fdv\u00e1, \u017ee se jedn\u00e1 o odv\u011btv\u00ed, kter\u00e9 se v\u011bnuje v\u00fdkonu. V\u011bt\u0161inou se jedn\u00e1<strong> o v\u00fdkon reklamy<\/strong>, kter\u00fd se m\u011b\u0159\u00ed na z\u00e1klad\u011b vlo\u017een\u00e9ho kapit\u00e1lu a v\u00fdsledku kampan\u011b. Pat\u0159\u00ed sem reklama na Facebooku a Instagramu, Youtube reklama, PPC kampan\u011b a dal\u0161\u00ed.<\/p>\n<p>Laicky \u0159e\u010deno: zahrnujeme sem reklamu, kter\u00e1 je<strong> zaplacen\u00e1<\/strong> a p\u0159in\u00e1\u0161\u00ed ur\u010dit\u00fd v\u00fdsledek (n\u00e1v\u0161t\u011bvnost, po\u010det objedn\u00e1vek, po\u010det shl\u00e9dnut\u00ed atd.). V\u011bt\u0161inou jsou v\u00fdkony snadno m\u011b\u0159iteln\u00e9, analyzovan\u00e9 a n\u00e1sledn\u011b vyhodnocovan\u00e9 dle dlouhodob\u00fdch c\u00edl\u016f firmy nebo zna\u010dky.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Obsahovy_marketing\"><\/span>Obsahov\u00fd marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing zalo\u017een\u00fd na obsahu stav\u00ed na tzv. <strong>organick\u00e9m dosahu<\/strong> = tedy dosahu, kter\u00fd nen\u00ed pen\u011b\u017en\u011b podpo\u0159en, nen\u00ed zaplacen\u00fd. Do reklamy se nevkl\u00e1daj\u00ed p\u0159\u00edm\u00e9 investice, ale obsah se sna\u017e\u00ed zaujmout div\u00e1ka p\u0159irozen\u00fdm zp\u016fsobem, nap\u0159\u00edklad vtipem, pou\u010den\u00edm, p\u0159\u00edb\u011bhem apod.<\/p>\n<p>Obsahov\u00fd marketing rovn\u011b\u017e lze d\u011blat i na Facebooku \u010di Instagramu, pou\u017e\u00edvan\u00e1 platforma neur\u010duje, o kter\u00fd druh marketingu se jedn\u00e1. Rozd\u00edl tkv\u00ed <strong>ve form\u011b sd\u011blen\u00ed<\/strong> a pou\u017eit\u00ed finan\u010dn\u00edch prost\u0159edk\u016f.<\/p>\n<p>Do obsahov\u00e9ho marketingu tedy typicky \u0159ad\u00edme zaj\u00edmav\u00fd obsah soci\u00e1ln\u00edch s\u00edt\u00ed bez propagace, \u010dl\u00e1nky, popisy na webu a podobn\u011b. V\u00fdkony obsahov\u00fdch kampan\u00ed se rovn\u011b\u017e daj\u00ed m\u011b\u0159it a analyzovat. Jejich \u00fa\u010dinek b\u00fdv\u00e1 del\u0161\u00ed a ve v\u011bt\u0161\u00ed m\u00ed\u0159e podporuj\u00ed <a href=\"https:\/\/www.shoptet.cz\/slovnik-pojmu\/brand-2\/\" target=\"_blank\" rel=\"noopener\">brand<\/a> zna\u010dky nebo firmy. V n\u011bkter\u00fdch oblastech se v\u0161ak jejich \u00fa\u010dinek nem\u011b\u0159\u00ed snadno anebo nelze odhalit cel\u00fd.<\/p>\n<blockquote><p>Kdy\u017e se n\u011b\u010demu nev\u011bnujeme naplno, ale od ka\u017ed\u00e9ho d\u011bl\u00e1me kousek, v\u011bt\u0161inou to moc dob\u0159e nefunguje. To stejn\u00e9 plat\u00ed i u pr\u00e1ce marketingov\u00e9 specialisty, proto se v\u011bt\u0161ina z nich zam\u011b\u0159uje <strong>na \u00fazkou oblast marketingu<\/strong>, nap\u0159\u00edklad pouze na SEO \u010di pouze na copywriting. D\u011blaj\u00ed to, v \u010dem jsou dob\u0159\u00ed a d\u011blaj\u00ed to naplno. D\u00e1le je obl\u00edben\u00e1 kombinace dvou a\u017e t\u0159\u00ed nejbli\u017e\u0161\u00edch odv\u011btv\u00ed nebo spolupr\u00e1ce v t\u00fdmu market\u00e9r\u016f, kde se ka\u017ed\u00fd v\u011bnuje sv\u00e9 \u010d\u00e1sti a n\u00e1sledn\u011b se zodpov\u00edd\u00e1 mana\u017eerovi.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Jaky_plat_muzete_na_teto_pozici_ocekavat\"><\/span>Jak\u00fd plat m\u016f\u017eete na t\u00e9to pozici o\u010dek\u00e1vat?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u00fd\u0161e platu market\u00e9ra se li\u0161\u00ed dle jeho<strong> zam\u011b\u0159en\u00ed, pozice i zku\u0161enost\u00ed<\/strong>. Obecn\u011b se v\u0161ak jedn\u00e1 o nadpr\u016fm\u011brn\u011b placenou pozici, kterou lze vykon\u00e1vat jak z pozice zam\u011bstnance, tak podnikatele. D\u00e1le rozhoduje o v\u00fd\u0161i platu lokalita a odbornost.<\/p>\n<p>V\u00fd\u0161e m\u011bs\u00ed\u010dn\u00edho platu se dle <em>platy.cz<\/em> pohybuje na t\u011bchto pozic\u00edch v dan\u00e9m rozmez\u00ed:<\/p>\n<ul>\n<li>Digit\u00e1ln\u00ed specialista marketingu \u2013 28 000 a\u017e 62 000 K\u010d hrub\u00e9ho<\/li>\n<li>Marketingov\u00fd mana\u017eer \u2013 33 000 a\u017e 94 000 K\u010d<\/li>\n<li>Copywriter \u2013 26 000 a\u017e 50 000 K\u010d<\/li>\n<li>Marketingov\u00fd pracovn\u00edk (offline) \u2013 25 000 a\u017e 47 000 K\u010d<\/li>\n<li>Marketingov\u00fd analytik \u2013 28 000 a\u017e 56 000 K\u010d<\/li>\n<\/ul>\n<div id=\"attachment_4224\" style=\"width: 470px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4224\" class=\"size-medium wp-image-4224\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/07\/volny-460x305.jpg\" alt=\"Pr\u00e1ce marketingov\u00e9ho specialisty\" width=\"460\" height=\"305\" \/><p id=\"caption-attachment-4224\" class=\"wp-caption-text\">Jak\u00e9 vzd\u011bl\u00e1n\u00ed budete jako market\u00e9r pot\u0159ebovat?<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Prace_marketingoveho_specialisty_Predpoklady_a_potrebne_vzdelani\"><\/span>Pr\u00e1ce marketingov\u00e9ho specialisty: P\u0159edpoklady a pot\u0159ebn\u00e9 vzd\u011bl\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Oblast reklamy a marketingu lze <strong>studovat na vysok\u00e9 \u0161kole<\/strong> a z\u00edskat z t\u00e9to oblasti diplom. Pro vy\u0161\u0161\u00ed pozice v oboru se jedn\u00e1 o nezvratnou podm\u00ednku. Pokud se v\u0161ak chcete v\u011bnovat m\u00e9n\u011b n\u00e1ro\u010dn\u00e9mu odv\u011btv\u00ed nebo nem\u00ed\u0159\u00edte na nejvy\u0161\u0161\u00ed pozice v korpor\u00e1tech a agentur\u00e1ch, m\u00e1me pro v\u00e1s dobrou zpr\u00e1vu: V\u0161e se m\u016f\u017eete dou\u010dit i bez p\u0159edchoz\u00edch zku\u0161enost\u00ed.<\/p>\n<p>Nahradit studium na \u0161kole lze pomoc\u00ed <strong>rekvalifika\u010dn\u00edho kurzu online marketingu<\/strong>, kter\u00fd v\u00e1m poskytne pot\u0159ebn\u00fd rozhled a z\u00e1klady cel\u00e9ho oboru. Specializovat se ji\u017e m\u016f\u017eete p\u0159\u00edmo prax\u00ed.<\/p>\n<p><a href=\"https:\/\/orangeacademy.cz\/kurzy-marketingu\/rekvalifikacni-kurz-online-marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4229\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/07\/TLACITKO-OA-final-2021-1-930x148.png\" alt=\"rekvalifika\u010dn\u00ed kurz online marketingu\" width=\"650\" height=\"103\" \/><\/a><\/p>\n<p>V marketingu se tak\u00e9 vyplat\u00ed s\u00e1hnout po odborn\u00fdch publikac\u00edch, neplacen\u00fdch st\u00e1\u017e\u00edch a dal\u0161\u00edch dopl\u0148kov\u00fdch kurzech. Samostudium se v t\u00e9to oblasti rozhodn\u011b neztrat\u00ed a chu\u0165 vzd\u011bl\u00e1vat se \u010dasto p\u0159ebije tituly ze \u0161koly. Nav\u00edc je pot\u0159eba neust\u00e1le se p\u0159izp\u016fsobovat novink\u00e1m a technologi\u00edm v oboru.<\/p>\n<blockquote><p>Digit\u00e1ln\u00ed marketing pat\u0159\u00ed mezi velmi dynamick\u00e9 a rychle se rozv\u00edjej\u00edc\u00ed obory. I p\u016fl roku ne\u010dinnosti mnohdy znamen\u00e1 ujet\u00fd vlak, kter\u00fd je pot\u0159eba doh\u00e1n\u011bt. V online prost\u0159ed\u00ed se neust\u00e1le n\u011bco m\u011bn\u00ed, vyv\u00edj\u00ed a upravuje.<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Predpoklady_pro_specialistu_v_marketingu\"><\/span>P\u0159edpoklady pro specialistu v marketingu:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Op\u011bt je pot\u0159eba zm\u00ednit, \u017ee ka\u017ed\u00e1 jednotliv\u00e1 pozice v marketingu vy\u017eaduje trochu n\u011bco jin\u00e9ho. Obecn\u011b nap\u0159\u00edklad plat\u00ed, \u017ee v tomto oboru pracuj\u00ed sp\u00ed\u0161e extrovertn\u00ed lid\u00e9, ale takov\u00fd introvert copywriter m\u016f\u017ee b\u00fdt v\u00edce ne\u017e spokojen\u00fd i tak. Jak\u00e9 p\u0159edpoklady a <a href=\"https:\/\/orangeacademy.cz\/clanky\/soft-skills-co-jsou\/\" target=\"_blank\" rel=\"noopener\">soft skills<\/a> v\u00e1s v\u0161ak p\u0159edur\u010duj\u00ed pro v\u00fdkon t\u00e9to pr\u00e1ce?<\/p>\n<p><strong>1\/ Dobr\u00e9 komunika\u010dn\u00ed znalosti<\/strong><\/p>\n<p>Asertivn\u00ed a slu\u0161n\u00e9 chov\u00e1n\u00ed se v\u00e1m jist\u011b bude hodit. Pravd\u011bpodobn\u011b budete \u010dasto spolupracovat s kolegy, popt\u00e1vat klienty nebo \u0159e\u0161it nejr\u016fzn\u011bj\u0161\u00ed zad\u00e1n\u00ed od vedouc\u00edho. Um\u011bn\u00ed spr\u00e1vn\u011b, jasn\u011b a stru\u010dn\u011b vyj\u00e1d\u0159it my\u0161lenku se v\u0161ak hod\u00ed i v samotn\u00e9 komunikaci zna\u010dky \u010di firmy, tak\u017ee jej vyu\u017eijete na v\u0161ech front\u00e1ch.<\/p>\n<p><strong>2\/ Kreativn\u00ed n\u00e1pady a \u0159e\u0161en\u00ed probl\u00e9m\u016f<\/strong><\/p>\n<p>Jedn\u00e1 se o opravdu kreativn\u00ed pr\u00e1ci, kde m\u016f\u017eete popustit uzdu sv\u00e9 fantazii. \u010c\u00edm zaj\u00edmav\u011bj\u0161\u00ed n\u00e1pad, t\u00edm l\u00e9pe. Velmi \u010dasto se p\u0159ed v\u00e1mi objev\u00ed taky n\u011bjak\u00fd ten probl\u00e9m k vy\u0159e\u0161en\u00ed, tak\u017ee ot\u0159el\u00e1 fr\u00e1ze z <a href=\"https:\/\/orangeacademy.cz\/clanky\/zivotopis-vzor\/\" target=\"_blank\" rel=\"noopener\">\u017eivotopis\u016f<\/a> <em>&#8220;um\u00edm dob\u0159e \u0159e\u0161it probl\u00e9my&#8221;<\/em> se tady bude hodit.<\/p>\n<p><strong>3\/ Snaha u\u010dit se a vzd\u011bl\u00e1vat<\/strong><\/p>\n<p>Jak u\u017e jsme zm\u00ednili, digit\u00e1ln\u00ed prost\u0159ed\u00ed se neust\u00e1le m\u011bn\u00ed a vyv\u00edj\u00ed. Stagnovat tedy n\u011bkolik let ve stejn\u00fdch kolej\u00edch nebude to prav\u00e9.<\/p>\n<p><strong>4\/ Um\u011bn\u00ed prodat (s\u00e1m sebe i produkt)<\/strong><\/p>\n<p>Obchodn\u00ed duch nebo smysl pro prodej, naz\u00fdvejme to, jak chceme. Faktem z\u016fst\u00e1v\u00e1, \u017ee marketing je zalo\u017een\u00fd na tom, \u017ee chce n\u011bco prodat, p\u0159edstavit sv\u011btu, zviditelnit. Proto se v\u00e1m bude hodit um\u011bt chodit v obchodu a prezentaci jak u samotn\u00fdch produkt\u016f a slu\u017eeb, tak u vlastn\u00edho portfolia.<\/p>\n<div id=\"attachment_4226\" style=\"width: 470px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4226\" class=\"size-medium wp-image-4226\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/07\/onlinemar.-460x301.jpg\" alt=\"Online marketing \" width=\"460\" height=\"301\" \/><p id=\"caption-attachment-4226\" class=\"wp-caption-text\">Online marketing nab\u00edz\u00ed slibnou budoucnost a rozmanitou pracovn\u00ed n\u00e1pl\u0148.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Jak_se_prosadit_aneb_zamestnani_vs_podnikani_v_marketingu\"><\/span>Jak se prosadit aneb zam\u011bstn\u00e1n\u00ed vs. podnik\u00e1n\u00ed v marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pr\u00e1ce marketingov\u00e9ho specialisty lze vykon\u00e1vat pomoc\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/jak-zalozit-zivnostensky-list\/\" target=\"_blank\" rel=\"noopener\">\u017eivnostensk\u00e9ho listu<\/a>, vlastn\u00ed spole\u010dnosti nebo se m\u016f\u017eete nechat zam\u011bstnat. V\u0161echny mo\u017enosti jsou velmi obl\u00edben\u00e9 a oblast marketingu pat\u0159\u00ed mezi obory s dobrou budoucnost\u00ed.<\/p>\n<p>Jestli\u017ee se chcete nechat zam\u011bstnat, za\u010dn\u011bte s rozes\u00edl\u00e1n\u00edm va\u0161ich CV, tvo\u0159en\u00edm portfolia pro prezentaci a chozen\u00edm na pohovory. Pro podnik\u00e1n\u00ed na voln\u00e9 noze se v\u00e1m rovn\u011b\u017e bude hodit portfolio, kter\u00e9 za\u0161lete potencion\u00e1ln\u00edm klient\u016fm, se kter\u00fdmi chcete nav\u00e1zat spolupr\u00e1ci. Pracovat m\u016f\u017eete pouze z domu za pomoci po\u010d\u00edta\u010de a internetov\u00e9ho p\u0159ipojen\u00ed.<\/p>\n<p>Jak u\u017e to tak b\u00fdv\u00e1, ka\u017ed\u00fd z pracovn\u00edch model\u016f sebou nese sv\u00e1 pro a proti, ale pr\u00e1ce v marketingu obecn\u011b pat\u0159\u00ed mezi dob\u0159e placen\u00e9, zaj\u00edmav\u00e9 a stabiln\u00ed. Vyzkou\u0161et si m\u016f\u017eete ob\u011b varianty a pot\u00e9 se rozhodnout, kter\u00e1 v\u00e1m v\u00edce vyhovuje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V \u010dem spo\u010d\u00edv\u00e1 pr\u00e1ce marketingov\u00e9ho specialisty a jak\u00e9 p\u0159edpoklady mus\u00edte spl\u0148ovat jako digit\u00e1ln\u00ed market\u00e9r? Prozrad\u00edme v\u00e1m tak\u00e9, jak\u00e9 vzd\u011bl\u00e1n\u00ed pot\u0159ebujete, v\u00fd\u0161i platu marketingov\u00e9ho specialisty nebo jak\u00e1 je jeho n\u00e1pl\u0148 pr\u00e1ce.\u00a0 P\u0159in\u00e1\u0161\u00edme v\u00e1m dal\u0161\u00ed \u010dl\u00e1nek ze s\u00e9rie tematick\u00fdch \u010dl\u00e1nk\u016f Jak se st\u00e1t. P\u0159e\u010dt\u011bte si tak\u00e9 p\u0159edchoz\u00ed d\u00edly, mezi kter\u00e9 pat\u0159\u00ed \u010dl\u00e1nek Jak se st\u00e1t personalistou nebo [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165,9],"tags":[35,66,46],"class_list":["post-4222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vzdelavani","tag-kariera","tag-online-marketing","tag-prace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak se st\u00e1t marketingov\u00fdm specialistou: vzd\u011bl\u00e1n\u00ed, plat i n\u00e1pl\u0148 pr\u00e1ce<\/title>\n<meta name=\"description\" content=\"Zaj\u00edm\u00e1 v\u00e1s pr\u00e1ce marketingov\u00e9ho specialisty? 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