{"id":4055,"date":"2021-06-16T09:39:10","date_gmt":"2021-06-16T07:39:10","guid":{"rendered":"https:\/\/orangeacademy.cz\/clanky\/?p=4055"},"modified":"2021-07-06T11:39:45","modified_gmt":"2021-07-06T09:39:45","slug":"cenotvorba","status":"publish","type":"post","link":"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/","title":{"rendered":"Cenotvorba aneb Jak ur\u010dit cenu za va\u0161e slu\u017eby?"},"content":{"rendered":"<p><strong>Cenotvorba dok\u00e1\u017ee potr\u00e1pit jak zku\u0161en\u00e9ho profesion\u00e1la, tak za\u010d\u00e1te\u010dn\u00edka v oboru. K podnik\u00e1n\u00ed v\u0161ak pat\u0159\u00ed a je d\u016fle\u017eit\u00e9, aby s cenou za slu\u017eby byly spokojen\u00e9 ob\u011b strany. Nemyslete si, \u017ee v \u010dl\u00e1nku najdete jasn\u011b stanoven\u00e9 ceny za hodinu pr\u00e1ce, tu si mus\u00edte ur\u010dit sami, jeliko\u017e se jedn\u00e1 o vysoce individu\u00e1ln\u00ed z\u00e1le\u017eitost. Porad\u00edme v\u00e1m v\u0161ak, jak na to.\u00a0<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f382480f64e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #666666;color:#666666\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #666666;color:#666666\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f382480f64e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/#Cenotvorba_krok_za_krokem_Jak_se_spravne_ocenit\" >Cenotvorba krok za krokem: Jak se spr\u00e1vn\u011b ocenit?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/#1_Zahrnte_do_ceny_vsechny_naklady\" >1\/ Zahr\u0148te do ceny v\u0161echny n\u00e1klady<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/#2_Hodnota_produktu_nebo_sluzby\" >2\/ Hodnota produktu nebo slu\u017eby<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/#3_Jaka_cena_vas_bude_motivovat_k_vykonu\" >3\/ Jak\u00e1 cena v\u00e1s bude motivovat k v\u00fdkonu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/#4_Nastavte_konecnou_cenu_zakazky\" >4\/ Nastavte kone\u010dnou cenu zak\u00e1zky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/#5_Vedte_si_prehled_svych_vydaju_a_prijmu\" >5\/ Ve\u010fte si p\u0159ehled sv\u00fdch v\u00fddaj\u016f a p\u0159\u00edjm\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/#Cenotvorba_jako_dulezita_soucast_procesu_aneb_Kazdy_mame_svoji_cenu\" >Cenotvorba jako d\u016fle\u017eit\u00e1 sou\u010d\u00e1st procesu aneb Ka\u017ed\u00fd m\u00e1me svoji cenu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/#Proc_nesnizovat_cenu_sluzby_na_uplne_minimum\" >Pro\u010d nesni\u017eovat cenu slu\u017eby na \u00fapln\u00e9 minimum?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/orangeacademy.cz\/clanky\/cenotvorba\/#Cenotvorba_v_pripade_produktu_na_e-shop\" >Cenotvorba v p\u0159\u00edpad\u011b produkt\u016f na e-shop<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Cenotvorba_krok_za_krokem_Jak_se_spravne_ocenit\"><\/span>Cenotvorba krok za krokem: Jak se spr\u00e1vn\u011b ocenit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Za\u010d\u00ednaj\u00edc\u00ed \u017eivnostn\u00edci,<a href=\"https:\/\/orangeacademy.cz\/clanky\/freelancer\/\" target=\"_blank\" rel=\"noopener\"> freelance\u0159i<\/a>, ale i dal\u0161\u00ed podnikatel\u00e9 \u010dasto \u0159e\u0161\u00ed jednu z nejo\u017eehav\u011bj\u0161\u00edch ot\u00e1zek: <em>Kolik si \u0159\u00edct za sv\u00e9 slu\u017eby?<\/em><\/p>\n<p>Obecn\u011b p\u0159i nace\u0148ov\u00e1n\u00ed sv\u00fdch slu\u017eeb uva\u017eujeme p\u0159edev\u0161\u00edm nad t\u00edm, za jakou cenu bude klient ochoten zaplatit, ale z\u00e1rove\u0148 bychom m\u011bli br\u00e1t v \u00favahu i na\u0161e pot\u0159eby a hodnotu na\u0161\u00ed pr\u00e1ce. To v\u0161ak nemus\u00ed b\u00fdt \u00fapln\u011b jednoduch\u00e9 ur\u010dit.<\/p>\n<p>Cenotvorba se <strong>v nejr\u016fzn\u011bj\u0161\u00edch profes\u00edch siln\u011b li\u0161\u00ed<\/strong>, proto zde nenajdete jednotn\u00e9 ceny za hodinu nebo tabulku plat\u016f nejr\u016fzn\u011bj\u0161\u00edch profes\u00ed. Jen vy v\u00edte, jakou m\u00e1te cenu. Pravd\u011bpodobn\u011b to i v hloubi du\u0161e c\u00edt\u00edte a prakticky o sv\u00e9 hodnot\u011b v\u00edte, ale pot\u0159ebujete se ujistit, zda se pohybujete<strong> v re\u00e1ln\u00e9m rozmez\u00ed.<\/strong> Poj\u010fme se tedy pod\u00edvat na to, jak p\u0159i ur\u010dov\u00e1n\u00ed ceny postupovat.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Zahrnte_do_ceny_vsechny_naklady\"><\/span>1\/ Zahr\u0148te do ceny v\u0161echny n\u00e1klady<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do n\u00e1klad\u016f po\u010d\u00edt\u00e1me prakticky v\u0161e, co souvis\u00ed s v\u00fdkonem dan\u00e9 pr\u00e1ce. Pot\u0159ebujete nap\u0159\u00edklad n\u011bkam doj\u00ed\u017ed\u011bt? Pak je nutn\u00e9 po\u010d\u00edtat s cenou za pohonn\u00e9 hmoty. Mnoho profes\u00ed nap\u0159\u00edklad spolupracuje se subdodavateli, kte\u0159\u00ed si za svoji pr\u00e1ci tak\u00e9 \u0159eknou o odm\u011bnu. D\u00e1le tu m\u00e1me materi\u00e1l, dod\u00e1vky elekt\u0159iny, vody nebo platbu za internet. V\u0161e z\u00e1le\u017e\u00ed na druhu va\u0161\u00ed slu\u017eby, produktu a podobn\u011b.<\/p>\n<p>No a v neposledn\u00ed \u0159ad\u011b jsou tu <strong>n\u00e1klady za v\u00e1\u0161 \u010das<\/strong>. I ten stoj\u00ed pen\u00edze, jeliko\u017e bez nich by v\u00fdsledn\u00e1 pr\u00e1ce nemohla vzniknout. Shr\u0148te v\u0161echny n\u00e1klady do jednoho bal\u00ed\u010dku.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Hodnota_produktu_nebo_sluzby\"><\/span>2\/ Hodnota produktu nebo slu\u017eby<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00e1le pokra\u010dujte s <strong>pr\u016fzkumem trhu<\/strong>. Za jakou cenu se b\u011b\u017en\u011b prod\u00e1vaj\u00ed stejn\u00e9 nebo podobn\u00e9 produkty? Jakou hodinovou sazbu si berou kolegov\u00e9 z oboru?<\/p>\n<p>Tento pr\u016fzkum slou\u017e\u00ed pouze k zji\u0161t\u011bn\u00ed tr\u017en\u00ed hodnoty nab\u00edzen\u00e9ho produktu \u010di slu\u017eby. Nem\u011bl by pro v\u00e1s by b\u00fdt sm\u011brodatn\u00fd. V\u017edy se toti\u017e najde n\u011bkdo, kdo m\u00e1 ceny p\u0159ep\u00e1len\u00e9 a naopak, kdo pracuje pod cenou. Sna\u017ete se naj\u00edt co nejv\u00edce konkuren\u010dn\u00edch cen, ale ne\u0159i\u010fte se jimi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Jaka_cena_vas_bude_motivovat_k_vykonu\"><\/span>3\/ Jak\u00e1 cena v\u00e1s bude motivovat k v\u00fdkonu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nyn\u00ed v\u00edte, jak\u00e9 jsou re\u00e1ln\u00e9 n\u00e1klady a m\u00e1te pov\u011bdom\u00ed o cen\u00e1ch konkurence na trhu. Mo\u017en\u00e1 u\u017e v\u00e1m vych\u00e1z\u00ed kone\u010dn\u00e1 cena, kter\u00e1 odpov\u00edd\u00e1 va\u0161im po\u017eadavk\u016fm. Pokud v\u0161ak zat\u00edm takovou \u010d\u00e1stku nevid\u00edte, nezoufejte. M\u00e1te toho je\u0161t\u011b mnoho na zv\u00e1\u017een\u00ed.<\/p>\n<p>V tomto kroku se zamyslete nad cenou za hodinu (nebo za zak\u00e1zku), kter\u00e1 by v\u00e1s<strong> skute\u010dn\u011b motivovala vst\u00e1t r\u00e1no z postele<\/strong> a j\u00edt pracovat. Za jakou cenu v\u00e1s nebude \u0161tv\u00e1t, \u017ee pracujete? Je opravdu d\u016fle\u017eit\u00e9 b\u00fdt za svoji pr\u00e1ci dob\u0159e ohodnocen, jeliko\u017e t\u00edm se zvy\u0161uje v\u00e1\u0161 z\u00e1jem o pr\u00e1ci, efektivita v\u00fdkonu a dal\u0161\u00ed aspekty. Nemluv\u011b o tom, \u017ee snem ka\u017ed\u00e9ho by m\u011blo b\u00fdt <em>d\u011blat to, co v\u00e1s skute\u010dn\u011b bav\u00ed.<\/em><\/p>\n<p><strong>Tip:<\/strong> <em>Zam\u011bstnanci si \u010dasto za stejnou pr\u00e1ci vyd\u011blaj\u00ed m\u00e9n\u011b, ne\u017e \u017eivnostn\u00edci, kte\u0159\u00ed svoji cenu ur\u010duj\u00ed sami. Pokud se tak\u00e9 chcete st\u00e1t nez\u00e1visl\u00fdm pracovn\u00edkem, m\u016f\u017eete za\u010d\u00edt jedn\u00edm z na\u0161ich <a href=\"https:\/\/orangeacademy.cz\/rekvalifikacni-kurzy\" target=\"_blank\" rel=\"noopener\">rekvalifika\u010dn\u00edch kurz\u016f<\/a>, kter\u00fd v\u00e1s na v\u00fdkon pr\u00e1ce p\u0159iprav\u00ed.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Nastavte_konecnou_cenu_zakazky\"><\/span>4\/ Nastavte kone\u010dnou cenu zak\u00e1zky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>P\u0159ed sebou m\u00e1te celou \u0159adu vstupn\u00edch informac\u00ed. Je na \u010dase ur\u010dit kone\u010dnou cenu za zak\u00e1zku \u010di hodinu, kter\u00e1 zahrnuje v\u0161echny aspekty: n\u00e1klady, tr\u017en\u00ed hodnotu i va\u0161i vysn\u011bnou odm\u011bnu za pr\u00e1ci a zku\u0161enosti. Pravd\u011bpodobn\u011b se dostanete na n\u011bjak\u00fd p\u0159ijateln\u00fd pr\u016fm\u011br mezi n\u00e1klady a hodnotou va\u0161eho \u010dasu.<\/p>\n<p>P\u0159i nastaven\u00ed kone\u010dn\u00e9 ceny je\u0161t\u011b po\u010d\u00edtejte s prostorem pro vyjedn\u00e1v\u00e1n\u00ed s klientem. Je mo\u017en\u00e9, \u017ee bude cht\u00edt cenu o n\u011bco pon\u00ed\u017eit a jestli\u017ee s t\u00edm budete po\u010d\u00edtat, dostanete se na po\u0159\u00e1d p\u0159\u00edjemn\u00e9 \u010d\u00e1stky a ob\u011b strany z\u016fstanou spokojen\u00e9.<\/p>\n<p><strong>J\u00edt pod cenu? Kdy ano a kdy si st\u00e1t za sv\u00fdm?<\/strong><\/p>\n<p>\u010casto se tak\u00e9 setk\u00e1te s t\u00edm, \u017ee druh\u00e1 strana chce pon\u00ed\u017eit cenu tak moc, a\u017e byste museli j\u00edt pod cenu. Kdy se vyplat\u00ed tento \u00fastupek uskute\u010dnit? Takov\u00fdch p\u0159\u00edpad\u016f moc nen\u00ed, ale p\u0159esto se najde n\u011bjak\u00e1 ta v\u00fdjimka.<\/p>\n<p>Pod cenu se vyplat\u00ed j\u00edt pouze v p\u0159\u00edpad\u011b, kdy v\u00e1m to<strong> m\u016f\u017ee do budoucna pomoci<\/strong>. Nap\u0159\u00edklad se jedn\u00e1 o klienta, kde vid\u00edte dlouhodob\u00fd potenci\u00e1l spolupr\u00e1ce, ale chce si nejprve ov\u011b\u0159it va\u0161e schopnosti. Domluv\u00edte se tedy, \u017ee nap\u0159. prvn\u00ed dva m\u011bs\u00edce p\u016fjdete s cenou o n\u011bco n\u00ed\u017ee, ale p\u0159i spokojenosti nav\u00fd\u0161\u00edte. Nikdy byste v\u0161ak<strong> nem\u011bli j\u00edt pod re\u00e1ln\u00e9 n\u00e1klady<\/strong> nebo se zadlu\u017eovat kv\u016fli druh\u00e9 stran\u011b.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Vedte_si_prehled_svych_vydaju_a_prijmu\"><\/span>5\/ Ve\u010fte si p\u0159ehled sv\u00fdch v\u00fddaj\u016f a p\u0159\u00edjm\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jako kontrola dob\u0159e nastaven\u00e9 cenotvorby poslou\u017e\u00ed p\u0159ehled v\u00fddaj\u016f a p\u0159\u00edjm\u016f, kter\u00fd je z\u00e1kladn\u00ed sou\u010d\u00e1st\u00ed <a href=\"https:\/\/orangeacademy.cz\/clanky\/financni-gramotnost\/\" target=\"_blank\" rel=\"noopener\">finan\u010dn\u00ed gramotnosti<\/a>. Ve\u010fte si nap\u0159\u00edklad p\u0159ehlednou tabulku nebo si na bankovn\u00edm \u00fa\u010dtu vytvo\u0159te grafy n\u00e1klad\u016f a p\u0159\u00edjm\u016f. Pohybujete se v kladn\u00fdch \u010d\u00edslech? Gratulujeme, pravd\u011bpodobn\u011b m\u00e1te nastaven\u00e9 ceny spr\u00e1vn\u011b.<\/p>\n<div id=\"attachment_4057\" style=\"width: 470px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4057\" class=\"size-medium wp-image-4057\" src=\"https:\/\/orangeacademy.cz\/clanky\/wp-content\/uploads\/2021\/06\/cena-460x303.jpg\" alt=\"cena\" width=\"460\" height=\"303\" \/><p id=\"caption-attachment-4057\" class=\"wp-caption-text\">P\u0159i sestavov\u00e1n\u00ed ceny myslete na re\u00e1ln\u00e9 n\u00e1klady, hodnotu va\u0161eho \u010dasu i pot\u0159eby b\u011b\u017en\u00e9ho \u017eivota.<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Cenotvorba_jako_dulezita_soucast_procesu_aneb_Kazdy_mame_svoji_cenu\"><\/span>Cenotvorba jako d\u016fle\u017eit\u00e1 sou\u010d\u00e1st procesu aneb Ka\u017ed\u00fd m\u00e1me svoji cenu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Um\u011bt si \u0159\u00edct o pen\u00edze za va\u0161i pr\u00e1ci nemus\u00ed b\u00fdt p\u0159\u00edjemn\u00e9 ka\u017ed\u00e9mu. Je v\u0161ak d\u016fle\u017eit\u00e9 zd\u016fraznit, \u017ee se jedn\u00e1 o d\u016fle\u017eitou sou\u010d\u00e1st podnik\u00e1n\u00ed, bez kter\u00e9 se neobejdete. Ka\u017ed\u00fd chceme pracovat a b\u00fdt za to n\u00e1le\u017eit\u011b odm\u011bn\u011bn, proto je vhodn\u00e9 <strong>domluvit se na cen\u011b p\u0159edem<\/strong> a potvrdit si \u00famluvu smlouvou \u010di <a href=\"https:\/\/orangeacademy.cz\/clanky\/dpp-vyhody\/\" target=\"_blank\" rel=\"noopener\">dohodou o proveden\u00ed pr\u00e1ce<\/a>.<\/p>\n<p>Tak\u00e9 nezapome\u0148te na to, \u017ee ka\u017ed\u00fd rok by se va\u0161e cena m\u011bla malinko zv\u00fd\u0161it. Aktualizace odm\u011bny slou\u017e\u00ed jako prevence p\u0159ed prod\u011bl\u00e1v\u00e1n\u00edm na z\u00e1klad\u011b inflace apod.<\/p>\n<p>V neposledn\u00ed \u0159ad\u011b m\u011bjte na pam\u011bti, \u017ee se <strong>v\u017edy<\/strong> najde n\u011bkdo, kdo bude \u0159\u00edkat, \u017ee chcete moc. Pro n\u011bkter\u00e9 lidi z\u016fstanete nav\u017edy p\u0159edra\u017een\u00fdmi, ale to neznamen\u00e1, \u017ee byste m\u011bli sni\u017eovat hodnotu va\u0161i pr\u00e1ce. Na druh\u00e9 stran\u011b toti\u017e stoj\u00ed ti, kte\u0159\u00ed si za dob\u0159e odvedenou pr\u00e1ci r\u00e1di zaplat\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Proc_nesnizovat_cenu_sluzby_na_uplne_minimum\"><\/span>Pro\u010d nesni\u017eovat cenu slu\u017eby na \u00fapln\u00e9 minimum?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V p\u0159\u00edpad\u011b, kdy pracujete za \u00fapln\u00e9 minimum a nezahrnujete do sv\u00e9 odm\u011bny n\u00e1klady ani re\u00e1lnou tr\u017en\u00ed hodnotu slu\u017eby, nejen \u017ee <strong>ubli\u017eujete sami sob\u011b<\/strong>, ale tak\u00e9 <strong>kaz\u00edte celkovou hodnotu slu\u017eby nebo produktu<\/strong>. Cenov\u00e1 politika je naru\u0161ena va\u0161\u00ed p\u0159\u00edli\u0161 n\u00edzkou cenou a klienti pak nedok\u00e1\u017eou re\u00e1ln\u011b ocenit dan\u00fd obor. Laicky \u0159e\u010deno: p\u0159\u00edli\u0161 n\u00edzkou cenou vychov\u00e1v\u00e1te z\u00e1kazn\u00edky k tomu, aby si u\u017e nikdy nekoupili produkt nebo slu\u017ebu za skute\u010dnou cenu, ale v\u017edy hledali slevu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cenotvorba_v_pripade_produktu_na_e-shop\"><\/span>Cenotvorba v p\u0159\u00edpad\u011b produkt\u016f na e-shop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/orangeacademy.cz\/clanky\/e-shop-otazky-odpovedi\/\" target=\"_blank\" rel=\"noopener\">Vedete e-shop<\/a> se zaj\u00edmav\u00fdm zbo\u017e\u00edm a p\u0159em\u00fd\u0161l\u00edte, jak nacenit jednotliv\u00e9 polo\u017eky? I v tomto p\u0159\u00edpad\u011b nejprve zahr\u0148te do ceny skute\u010dn\u00e9 n\u00e1klady za materi\u00e1l, pr\u00e1ci, marketing a podobn\u011b. D\u00e1le je na \u0159ad\u011b mar\u017ee, kterou p\u0159ipo\u010d\u00edt\u00e1te ke kone\u010dn\u00e9 cen\u011b. V p\u0159\u00edpad\u011b e-shop\u016f je konkuren\u010dn\u00ed boj snad je\u0161t\u011b viditeln\u011bj\u0161\u00ed.<\/p>\n<p>Ze z\u00e1kaznick\u00fdch pr\u016fzkum\u016f v\u0161ak vypl\u00fdv\u00e1, \u017ee cena sice hraje d\u016fle\u017eitou roli v rozhodov\u00e1n\u00ed o n\u00e1kupu, ale zdaleka ne nejd\u016fle\u017eit\u011bj\u0161\u00ed. Zam\u011b\u0159te se tedy tak\u00e9 na p\u0159ehlednost e-shopu, dostupnost produkt\u016f nebo r\u016fzn\u00e9 mo\u017enosti platby a dopravy zbo\u017e\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cenotvorba dok\u00e1\u017ee potr\u00e1pit jak zku\u0161en\u00e9ho profesion\u00e1la, tak za\u010d\u00e1te\u010dn\u00edka v oboru. K podnik\u00e1n\u00ed v\u0161ak pat\u0159\u00ed a je d\u016fle\u017eit\u00e9, aby s cenou za slu\u017eby byly spokojen\u00e9 ob\u011b strany. Nemyslete si, \u017ee v \u010dl\u00e1nku najdete jasn\u011b stanoven\u00e9 ceny za hodinu pr\u00e1ce, tu si mus\u00edte ur\u010dit sami, jeliko\u017e se jedn\u00e1 o vysoce individu\u00e1ln\u00ed z\u00e1le\u017eitost. Porad\u00edme v\u00e1m v\u0161ak, jak na [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,20],"tags":[30,35,18,147],"class_list":["post-4055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazeno","category-prace-a-kariera","tag-jak-si-usnadnit-praci","tag-kariera","tag-navody","tag-tipy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cenotvorba aneb Jak ur\u010dit cenu za va\u0161e slu\u017eby?<\/title>\n<meta name=\"description\" content=\"Cenotvorba se m\u016f\u017ee st\u00e1t pom\u011brn\u011b velk\u00fdm o\u0159\u00ed\u0161kem podnikatele. Jak se nacenit tak, aby byly spokojen\u00e9 ob\u011b strany? 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